Marketing Professional Resume Sample
Patricia Lemke
10964 Blaise Knoll,
Detroit,
MI
+1 (555) 587 2054
Work Experience
Professional Marketing Specialist
12/2015
-
PRESENT
New York, NY
- VP, Head of US Insulins
- US Diabetes Franchise Teams
- US Diabetes Finance Controllers
- US Commercial Strategy & Operations Team
- Lead the strategic development, and perform the tactical execution, of marketing initiatives for assigned product lines, including, but not limited to, marketing plans, integrated campaigns, product launches, webinars, collateral, website content, email marketing, direct mail, trade show support, PR, blogs, SEM, and advertising
- Ongoing interaction with respective sales and product groups to evaluate plans, obtain feedback, identify new needs, and monitor progress
- Serve as a liaison between assigned groups and internal creative resources.?
Marketing Professional
08/2013
-
08/2015
New York, NY
- Understand marketing automation strategy and process, and coordinate cross-functional teams to optimize campaigns that improve lead quality & conversion rates
- Support all corporate marketing initiatives, including brand marketing, national sales meetings, educational conferences and user forums, participating as a representative or leading initiatives as appropriate
- Develop, implement, and utilize tools and strategies to measure the success of marketing initiatives
- Manage incoming lead distribution among team members and business units, and assist with monthly reporting of departmental leads and closed sales
- Actively seek case study candidates and PR opportunities.Identify press release, editorial, and other media opportunities in conjunction with assigned teams and The William Mills Agency
- Coordinate speaking arrangements and public appearances, identifying appropriate appearances and marketing support as defined by marketing initiatives
- Aligned to the global brand strategy, develop & implement UK professional marketing strategy, (1-3yrs) for the Johnson & Johnson portfolio of brands to drive growth in sales and market share in pharmacy OTC market
- Brands include Imodium, Calpol, Nicorette, Benilyn, Sudafed, Regaine, Benadryl & Aveeno
- Managing a team of 1 assistant brand manager and working closely with wider brand marketing teams and sales teams to ensure effective development and implementation of the brand and sector marketing strategies
Product Marketing Professional
07/2008
-
04/2013
Philadelphia, PA
- Creates content regularly to grow the company’s footprint (e.g., press releases, corporate announcements)
- Resources and Vendor Management – Managing program budgets/(owned, stakeholders’ and/or partner contributed) and vendors required to support program execution
- Responsibilities include organizing seminars, creating print and online advertisements, implementing SEO, managing website content, and executing online marketing
- Plan, develop, and execute marketing activities, events and campaigns in support of the region’s commercial objectives. This includes and is not limited to: energy industry conferences, customer visits, stakeholder hospitality events, and other regionally-relevant events
- Ensure understanding of and adherence to all relevant internal and external policies or guidelines related to the team’s activities and deliverables
- Collaborate with global franchise leaders in the region in driving professional excellence, efficiencies and prioritized planning for adaptation at the regional and local level
- Play an important role in priority need state RFLT teams to ensure strong alignment of Professional Marketing strategies to support business priorities
Education
Briar Cliff University
2003 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Develop insight for key customer segments through data analysis, market research and direct customer interaction, communicate insight across the organization and filter into appropriate messaging
- Proactive mindset with critical thinking skills to set, evaluate, and adjust priorities
- Excellent skills in teamwork within cross-functional environment
- Strong written and verbal communication, customer relationship, and project management skills
- Work with engineering leadership on resourcing prioritization to effectively execute the solution product roadmap
- Good thinker with solid analysis skills and creative brainstorming
- Strong leadership: Experience in leading cross functional teams in a MNC
How to write Marketing Professional Resume
Marketing Professional role is responsible for marketing, organization, general, software, analytical, excel, security, training, analysis, reporting.
To write great resume for marketing professional job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Professional Resume
The section contact information is important in your marketing professional resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Professional Resume
The section work experience is an essential part of your marketing professional resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing professional responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing professional position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Professional resume experience can include:
- Create a Regional Professional Marketing Council to consult with regional knowledge transfer roles, provide strategic thought leadership and shared learnings as appropriate
- Mastery of MS Suite (strong Excel and PowerPoint skills)
- Superior Ensligh and Chinese written and verbal presentation and communication skills
- Effectively manages, tracks and provides regular updates on the Marketing budget
- Experience in marketing, product marketing
- Experience in digital marketing, marketing or product management role, with progressive levels of responsibility
Education on a Marketing Professional Resume
Make sure to make education a priority on your marketing professional resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing professional experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Professional Resume
When listing skills on your marketing professional resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing professional skills:
- Strong planning, organization and prioritization skills. Effective at managing multiple priorities under tight deadlines
- Strong project management skills; experience managing both small and large projects effectively
- Exceptional writing and copyediting skills
- Good knowledge of affiliate networks and the way that affiliate programs work, preferably experience working with AffiliateWindow (AWIN)
- Experience working with and through Sales organizations to include multiple stakeholders with individual priorities/ preferences
- Project management skills and ability to work under pressure
List of Typical Experience For a Marketing Professional Resume
1
Experience For Digital Marketing Professional Resume
- Marketing/Trade Marketing experience: at least 3 years
- Experience building and optimizing lead generation, product and sales marketing, and customer retention campaigns
- A proven track record of executing successful marketing campaigns
- Experience developing and executing customer segmentation strategies
- Previous experience building strategic plans, and working directly with data to drive decisions
- Experience with marketing/PR on strategic and operative level
2
Experience For Professional Marketing Specialist Resume
- Strong knowledge of technical, financial, and banking industry and competitive market environment
- Industry: 2 years’ experience in marketing or related field
- Hands on digital marketing experience, preference within the mortgage/valuation industry
- Drive regional professional investment efficiencies and reduced complexity in operations to deliver stronger ROI
- Coordinating design and realization of graphic materials
- Implementing and creative maintenance of internet and social-media-interfaces
3
Experience For Professional Marketing Director, AP Resume
- Developing marketing campaigns in IT-Security and Information Security
- Participating in international projects
- Build Under Armour’s brand awareness and reach by finding, establishing, developing, and negotiating high-profile, performance-based partnerships
- Manage and grow existing affiliate relationships through ongoing communication, mentoring, creatives promos, banner/landing page optimization, etc
- Comfort and fluency with launching, marketing and selling of complex, specialized business software
4
Experience For Associate Director, Professional Marketing Resume
- Manage the development, communication and ongoing management of the enterprise brand standards and simplify branding guidelines for print and digital
- Contribute in creating content and publishing news for local pages on intranet and for Channel partner portal
- Independent and responsible working attitude, ability to work together with people from different organizations
- Recruit, qualify, activate, and nurture new affiliates through creative outreach and compelling offers
- Implement marketing communication activities within the Sales Cluster and related countries
- Serve as Project Manager for all business unit events, including user conferences, client round tables, engagement events, and tradeshows
- Track event and advertising ROI for optimal spend
- Comfort working directly with customers
- Drive adoption of online channels over other more expensive traditional sales and service channels
5
Experience For Specialist, Insulins Professional Marketing Resume
- Ensure online elements of a campaign or product launch are delivered in a quality way and on time
- Create and articulate the product’s reason to buy and consumer purchase strategy
- Helps HOK develop and manage new technology in marketing and its use for the firm’s advantage. Balance its use with streamlining work effort for greater productivity and efficiency
- Sees that supplies and equipment for marketing efforts are maintained and ready to go at a moment’s notice
- Assist with the development of marketing strategies to achieve the business unit’s strategic, tactical and revenue goals. Evaluate prospective marketing opportunities to understand their risks, potential, constraints, and objectives
- Determine initial pricing strategy
- Drive Product definition and work with R&D and Program teams for product launch
- Manage Portfolio Strategy for assigned category
- Influence partner organizations to enhance solutions capabilities
6
Experience For Product Marketing Professional Resume
- Focus on Consumer Accessory Portfolio
- Develop Vestas Pruduct and Service messages and proof points: Work closely with realated HQ teams and China teams to understand and translate product information into Vestas China messages, challenger narratives, business case simulations and regionalized customer proof points and value propositions
- Develop Product and Service marketing materials: Support the turbine sales and service sales teams by providing product/service presentations, flyers/brochures, marketing collaterals and guidance on how to best market turbine and service products in different regions and to different customer segments
- Experience on managing relationships with external suppliers
- Open minded with team spirit, ability to work in teams and matrix, strong sense of service
- Masters in Business, Marketing or Engineering
7
Experience For Professional Marketing Resume
- Factory interface: Support customer factory visits and act as interface between China Marketing and TEDA factories
- Marketing event:Plan and execute product/service marketing activities, including technical summits, exhibitions, customer workshops, roadshows, and activate the right channels to proactively market Vestas in the China region
- Facilitate knowledge sharing: Develop knowledge sharing/training programs for customers, internal and external stakeholders in close collaboration with related functions
- Support communications: Collaborate with China and Global Communication functions to develop site stories, customer testimonials and all other marketing stories for internal and external communications; support official WeChat management and Website development
- Regional and global contributions: Support China and Global functions by contributing to special projects and initiatives as needed
- Innovative, proactive problem solver, ability to find creative solutions and develop marketing ideas and concepts
8
Experience For Senior Professional, Marketing Resume
- Willingess to travel approximately 25% of the time
- Propose and bring new ideas within strategic framework in order to contribute in building Barilla marketing community know-how (new product, communication, digital activation, etc…); promote new ideas across functions and act in order to transform ideas into projects
- Support the Marketing Director in the definition of price positioning, promotion strategy, advertising approach, packaging adaptations and yearly marketing plan definition
- Execute marketing plans for the products of competence, by managing relations with external agencies and following every activity related to the launch/implementation of the activities
- Guarantee a consistent co-ordination of the flow of information towards Trade Marketing for the preparation of customers presentations, the presentation of new products and the sharing of targets in order to ensure the most effective planning of promotional activities at the points of sales and for an ideal allocation of the resources to invest in
- Digital marketing and social media experience
9
Experience For Professional Temp-marketing Resume
- Flexibility and ability to prioritize multiple tasks and meet deadlines while being detail-oriented and committed to quality
- Manage time and priorities with a variety of internal & external stakeholders
- Experience with website development and maintenance tools & practices
- Monitor and evaluate the effectiveness of branding activities and suggest improvements on marketing initiatives
- To secure and ensure effective management of promotional budget by the team
- Understanding of digital marketing and social media best practices, including the basic principles of SEO, content marketing tactics, and targeting
- Support the execution of SEM/PPC and paid social media campaigns, including Google AdWords and Twitter, LinkedIn, and Facebook advertising
10
Experience For ICC Marketing Professional Resume
- Ensure the consistent monitoring of the performance of the managed products and the related market share
- Support the development of customized market researches in order to assess and understand the key market trends affecting the assigned sub-ranges in the short/long-term, and prepare analysis and report to collect the results of market studies
- Assist in day-to-day social media content creation, publishing, and community management across corporate social media channels
- Assist with other web, marketing, and social media related projects
- Support social media activities for senior leaders and maintain accounts across industries and service lines
List of Typical Skills For a Marketing Professional Resume
1
Skills For Digital Marketing Professional Resume
- Ensuring good marketing cooperation with Machine Tool Builders and Distributor
- Experience in creating, deploying and managing media campaigns
- Experience interacting, listening and communicating with customers
- Strong program, marketing or project management or marketing campaign execution background and attention to detail
- Hands-on experience working with digital marketing tools, analytic tools and social media
2
Skills For Professional Marketing Specialist Resume
- Related marketing experience
- Experience using multiple channels to market services (digital, print, email, etc)
- Heavy experience using Excel, PowerPoint and Adobe Acrobat
- Experience with digital vehicles such as email, search, social media, online advertising
- Experience with content marketing in a B2B technology environment as well as SEM
- Experience in an agency or corporate marketing environment
- Experience managing complex affiliate programs for consumer products
- Previous experience with marketing automation tools is required
3
Skills For Professional Marketing Director, AP Resume
- Ensure good marketing cooperation with Machine Tool Builders and Distributors
- Prioritization and backlog management according to KPIs and business settings
- Experience: Employment in the staffing industry
- Plan, prioritize and work autonomously for deadline
- Planning, coordinating and executing lead generation campaigns
- Understanding of technical & design aspects of the web (html, CSS, major browsers, meta data and related page elements)
- Marketing & Communication team
- Communicating marketing and communication needs within sales to the sales cluster senior marketing professional/marketing manager
4
Skills For Associate Director, Professional Marketing Resume
- Executing and evaluating marketing campaigns, traditional and digital, customer and internal events, trade shows and customer visits to our facilities
- Ensuring that plans, activities, and communication with the market become successful and are measured and followed up
- Take a leading role in the planning and delivery of exhibitions, planning content, manning exhibition, lead collecting and nurturing
- Collaborate closely with China Public Hospital Marketing Team and GP Marketing Team, Consumer Marketing Team and Training Manger
- VF Compliance Tasks - includes changing/tracking content changes, VF Planning Sessions, trainings, escalations, etc
- Content Planning - includes briefs about incremental plans coming down the pipeline, syncs on landing pages and copy, timelines, alignment with budget, etc
- Identifies key issues and patterns from partial/conflicting data, taking a broad perspective to problems and spotting new less obvious solutions
- Exhibited track record of piloting campaigns in new/rising social platforms
- A level of understanding of digital marketing techniques and tools (PPC, Email, SEO, Mobile)
5
Skills For Specialist, Insulins Professional Marketing Resume
- Displays a proactive and flexible approach to problem-solving and possesses clear strategic thinking
- Actively work on a digital approach and support internal awareness as well as understanding in the digital area of marketing and sales
- Technical: Knowledge of marketing principles and best practices; A/B testing; Net Promoter Score familiarity
- Use tracking and monitoring tools to generate performance KPIs for the campaigns
- Monitor, maintain and nurture lead generation processes, interacting with potential customers and lead qualifying (MQL to SQL)
- Familiarity and comfort with populating/maintaining databases (CRM)
- Collaborate with the Asia Pacific Regional Marketing team
6
Skills For Product Marketing Professional Resume
- Multi-task and remain flexible in a fast-moving environment
- Innovative mind-set and open to new approaches for marketing
- Develop and deliver persuasive presentations including executive briefings, analyst briefings, press briefings, industry events, webcasts, and trade show
- Act as subject matter expert as needed for Healthcare Professional training and events
- Contribute to pan-Business units marketing projects / programmes
- Contribute to a proportion of the Business Units marketing scorecard
7
Skills For Professional Marketing Resume
- Deliver sales, service transactions or revenues from online with support from other online marketing functions
- Support and coordinate product launch planning and product launches
- Development & implementing content for company website and social media
- Maintenance and uploading content to social medial such as LinkedIn, Twitter etc
- Development of PPC and online advertising campaigns
8
Skills For Senior Professional, Marketing Resume
- Maintenance of CRM records (Microsoft Dynamics) and interaction with sales team on lead generation and nurturing
- Implement problem solving processes for performance improvement
- Report and present performance of marketing campaigns and assess against goals
- Commercial (accounting) awareness
- Utilize data and insights to continuously refine existing and new campaigns
- Assist with general marketing support as needed
- Up-to-date with the latest trends and best practices in marketing and analytics
- Proficient with performance reporting and analysis (Google Analytics, Hubspot, etc.)
9
Skills For Professional Temp-marketing Resume
- Develop the launch strategy of key NPD initiatives for the pharmacy channel including the materials, claims and communications platform by channel
- To support the ABM in the generation of materials and claims messaging for all relevant audiences, to grow the market and brand share
- Part Marketing Specialist
- Manage multiple campaigns simultaneously
- Support Regional Sales Managers, commercial head and sales team in China
10
Skills For ICC Marketing Professional Resume
- Dynamic and curious approach to new digital activities
- Conjugate long term plan with short term activities
- General knowledge of Google and Marin platforms
- Strong communication skills - specifically the ability to simplify the complexity inherent in affiliate marketing to general management, commercial, editorial and publishing teams
- Interpersonal skills - ability to get on with a wide variety of people at all levels
- Experience of web analytics tools (preferably Omniture, Google Analytics)
- Multilingual – fluent in English and at least 1 of our other key markets German or French
- Takes responsibility for implementing any Marketing Communication activities within the Sales Cluster and related countries, ensuring a smooth and seamless process to support sales
List of Typical Responsibilities For a Marketing Professional Resume
1
Responsibilities For Digital Marketing Professional Resume
- Strong interpersonal and communications skills with the ability to work well cross-functionally
- Experience developing, managing and implementing marketing plans
- Experience in creating social media content and working with SEM
- Strong English proficiency and native in Mandarin
- Preparing marketing documents and recommending campaign elements
- Actively working for a digital approach and supporting internal awareness and understanding in the digital area of marketing and sales
- Content Tracking and Editing - includes coordination with internal stakeholders and agencies
- Evaluates prospective marketing opportunities to understand their risks, potential, constraints, and objectives
- Works with the Sales Area marketing team to decide, develop and improve activities
2
Responsibilities For Professional Marketing Specialist Resume
- Execute and evaluate marketing campaigns, customer and internal events, trade shows and customer visits to our facilities
- Communicate marketing and communication needs
- Ensure usage of global online marketing that is synchronized with global online sales
- Ensure smooth and efficient content updates to multiple websites
- Monitor and analyze campaign and channel performance. Provide suggestions for optimization
- Experience working with a range of digital marketing and social media tools, and content management systems, including Google Analytics, Buffer, Hootsuite, Simply Measured, Umbraco, WordPress, and HubSpot
- Assists with the development of marketing strategies to achieve the business unit’s strategic, tactical and revenue goals
- Monitors, analyzes and reports on campaign results. Provides recommendations for ongoing improvements. Continually monitors project work plans, timelines, and budgets. Provides regular project and budget status updates to management
3
Responsibilities For Professional Marketing Director, AP Resume
- Liaise closely with product development teams and generate and produce data sheets, product literature and collateral
- Assist in VoC campaigns, and input to product development roadmap
- Website maintenance (CMS) and SEO optimisation
- Research competitors and overall industry trends
- Press and PR agency liaison
4
Responsibilities For Associate Director, Professional Marketing Resume
- Take lead role in liaison with digital agencies, SEO agencies and PR representatives
- Think creatively to meet goals
- Eye for design and ability with graphic design software
- Sales Cluster Sales Organization
- Execute CoreLogic Brand development across all customer touch points; collaborate with business and product leaders to harmonize the brand with the value propositions of products and solutions to drive commercial value
- Engage with cross functional teams to develop and evaluate the naming of new products and renaming of existing products; support the creation and socialization of a formal product naming strategy including trademarks, playbooks, and repository
- Manage and provide quality control over concepts, and multiple projects from concept through completion. Responsibility for the consultation, review and approval of marketing literature and campaigns, liaise with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
- Analyze the business environment to identify new pockets of business
- Conduct VoC to understand the market scenario and opportunities that can be explored
5
Responsibilities For Specialist, Insulins Professional Marketing Resume
- Collaborate with third party suppliers to make sure the required instruments/equipment meets the technical specifications and requirements of the custom solution
- Prepare a business case (profit/loss scenario, risks, etc.) to explain and obtain approval for the custom solution
- Drive cross-functional solution strategy to achieve overall business strategy
- Lead the professional OTC brand strategy for the J&J portfolio brands within the pharmacy channel to ensure all aspects executed with excellence
- Strong understanding of all the different channels to reach the required audience, in particular experience in digital activation to HCPs, especially pharmacists
- Demonstrate independence as well as ability to collaborate across the business and manage stakeholders in a multicultural, international environment
- Develop wider channel digital strategy to drive customer acquisition into professional DMP and manager user content journeys
6
Responsibilities For Product Marketing Professional Resume
- Support the development and execution of Pharmagenius strategy across NE
- Knowledge of the different data sources (IMS) available to analyse prescription sales and ability to use that data to determine opportunities
- Support on the development of pharmacy educational programmes
- German and/or English on a fluent level
- Creative und proactive personality
- Work in multinational team
7
Responsibilities For Professional Marketing Resume
- Drive strategy and execution for the affiliate channel to achieve our agressive YoY growth target
- Identify and pursue growth opportunities within new verticals, for new Under Armour products, and across new markets internationally
- Advanced knowledge of PowerPoint, Word, Excel, Outlook, Photoshop, Adobe Creative Suite
- Detailed, structured and committed
- Multi-task, take initiative and work with minimal supervision in a fast paced environment
- Strong base in marketing fundamentals, including: segmentation, pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more
- Communication & soft skills
- Self-motivated and creative, with a focus on continuous improvement and new ideas
- A seasoned, experienced professional with a full understanding of area of specialization. Works on complex and diverse projects. Exercises good judgment in selecting methods and techniques for driving campaign results and identifying solutions to challenges
8
Responsibilities For Senior Professional, Marketing Resume
- Excellent communication and interpersonal skills are pre-requisites
- Relevant work experience with global customer exposure
- Maintain good rapport with trade magazines and ensure brand exposure in external media
- Motivated by commission (hourly + commission)
- Professional business appearance & positive attitude
- Work INDOORS and OUTDOORS!!!
9
Responsibilities For Professional Temp-marketing Resume
- Knowledge of software product planning/management and marketing fundamentals such as: pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more
- Ensure smooth and seamless process to support sales with high quality and differentiating marketing communication materials and activities in line with our brand position
- Ensure that plans, activities, and communication with the market become successful and are measured and followed up
- Responsible for the marketing media plan of performance focused on aggressive revenue and revenue growth, budget planning and KPIs management, projections, campaign analysis and optimization, workflow definition and management reviews
- Responsible for strategic planning and management of unpaid channels: strategies for email marketing and push notification, SEO (Search Engine Optimization), ASO (App Store Optimization) Focus on goals, leads, KPIs, and performance-based optimization
10
Responsibilities For ICC Marketing Professional Resume
- Narrow and strategic relationship with media partners like Google, Facebook, Afiliates, etc, focusing on opportunities for the business
- Leadership, management and development of a team allocated with the agency
- Domestic and some international travel required
- Travel overnight ≤ 30%
- University level education or above, preferably medical background
- Candidates from Supply Chain or R&D team who is with strong product development knowledge/experience and interested in product marketing role are also considered
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