Marketing Research Analyst Resume Sample
Jeanne Bartell
19682 Dasia Crest,
Detroit,
MI
+1 (555) 383 2211
Work Experience
Senior Marketing Research Analyst
09/2017
-
PRESENT
Boston, MA
- Participate in research study design, collect data and analyze to evaluate customer demographics, along with existing and potential product/service markets
- Assist in the implementation of consumer marketing plans
- Leverage Customer Relationship Management (CRM) platforms, market data, and self-directed research methodologies to identify market opportunities that align with strategic business goals
- Translate complex market analysis into concise presentations to leadership and cross-functional business planning teams
- Work with Market Research and Consumer Insights leadership to provide, leverage, and embed consumer insights within Beaumont Health
- Lead market research projects including managing internal client expectations and project timelines and budgets
- Analyzes and interprets qualitative and quantitative data
- Prepares research reports
- Develops management and ad hoc reports
Marketing Research Analyst
09/2010
-
07/2017
Los Angeles, CA
- Incorporates business plans and strategies into research plans
- Integrates research management tools
- Builds and maintains relationships with key associates within the organization, vendors and peer groups
- Familiarity with a mix of qualitative and quantitative research tools and techniques and their proper applications, including basic statistical analysis
- Consult with a diverse set of clients, peers and leaders on recommendations for marketing research methodologies
- Utilize broad knowledge set of diverse marketing research techniques to make recommendations
- Research in a qualitative and quantitative manner using conjoint, secondary or competitive analysis
Assistant Marketing Research Analyst
12/2006
-
05/2010
Los Angeles, CA
- Develops and maintains databases
- Develops strategies for gathering market intelligence
- Makes recommendations to integrate findings into product strategy
- Assesses business situations and prepares proposals in response to business needs for both primary and secondary research
- Designs data collection tools and works with vendors to collect data, analyze qualitative and quantitative data
- Determines sources of secondary data, including pre-existing primary research, and retrieves and analyzes data
- Writes reports and recommendations incorporating findings from both primary and secondary research
- Serves as a project lead
- Researches trends and recommends strategic and tactical actions that further the development of profitable membership
Education
Lindenwood University - Belleville Campus
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong organizational and time management skills, including the ability to work independently and prioritize multiple projects and assignments
- Demonstrated experience in constructing, validating, and maintaining predictive models
- Demonstrate strong aptitude for working with data and basic statistics; understanding of multivariate statistics and experience conducting conjoint studies
- Five years of relevant business experience, including demonstrated experience in a consulting and/or project management role
- Excellent analytical skills and rational decision making
- Excellent computer skills with sales reporting, database and analysis tools such as Business Objects, MS Access and SAS
- Strong written and oral communication skills with ability to deliver presentations to a wide variety of audiences
How to write Marketing Research Analyst Resume
Marketing Research Analyst role is responsible for research, analytical, organizational, computer, marketing, database, organization, powerpoint, design, planning.
To write great resume for marketing research analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Research Analyst Resume
The section contact information is important in your marketing research analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Research Analyst Resume
The section work experience is an essential part of your marketing research analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing research analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing research analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Research Analyst resume experience can include:
- Solid organizational and creative problem-solving skills
- Strong interpersonal skills; ability to manage internal professional relationships
- Excellent computer and math skills and able to learn new computer/web-based research programs/tools
- Strong analytical skills to correlate numerous sets of data and draw accurate conclusions
- Excellent verbal /written communication and presentation skills with various functions and levels in the organization
- Well-rounded knowledge of standard MS Office programs and excellent English language skills – both written and spoken
Education on a Marketing Research Analyst Resume
Make sure to make education a priority on your marketing research analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing research analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Research Analyst Resume
When listing skills on your marketing research analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing research analyst skills:
- Strong verbal and written communication skills as well as strong problem-solving abilities
- Good organizational skills, including working on multiple projects simultaneously
- Research skills with experience using a variety of web-based social and internet search tools and techniques
- Good language and writing skills
- Strong PC and research skills (e.g., MS Word, Excel, PowerPoint along with Factiva or similar expertise)
- Excellent quantitative and analytical skills, with detail oriented approach to research, data production, data management, and interactive product development
List of Typical Experience For a Marketing Research Analyst Resume
1
Experience For Senior Marketing Research Analyst Resume
- Strong analytical skills; ability to interpret financial data
- Strong experience directing agencies/vendors to deliver outstanding results
- Experience with dashboarding software such as Tableau or Google Analytics Experience with a programming language (preferably Python or R)
- Experience in a consumer technology company, with a strong understanding of social platforms and mobile ecosystems
- Effectively juggle multiple projects, deliverables, and deadlines in a fast - paced environment while ensuring work is accurate, neat and error - free
- Highly self-motivated with time management skills
2
Experience For Digital Marketing Research Analyst Resume
- Demonstrated customer (internal and/or external) service experience
- Identify relevant findings from analyzed data and effectively communicate findings verbally or in written form
- Aptitude and willingness to quickly learn new skills and information
- Highly proficient computer skills (PowerPoint, Excel, Word, Internet)
- Marketing, customer, product, or competitive research experience
- Able to develop strong relationships with other business functions and influence product management, sales, operations and other marketing functions
- Quant and Qual research expert, with 10+ years experience
- Business savvy individual with market research experience
3
Experience For Assistant Marketing Research Analyst Resume
- Experience working with cross-functional teams in an agency or corporate environment
- Experience working with Facebook Page Insights and Ad Manager data
- Experience with online survey tools and/or SPSS statistical software required
- Ensuring a constant high level of quality appropriate to a Fortune 100 company’s consumer-facing marketing materials
- Working knowledge of Tableau, Cognos, and Sales Cloud
- Responsible for developing, programming and analyzing primary research projects using survey tools or working with outside vendors to facilitate
- Take an active role in collaborating, executing and presenting qualitative and quantitative research
- Assist Market Research Manager with coordinating, executing and reporting of research results from qualitative and quantitative market research
- Work with Insights leaders to outline a research plan including research design, methodology, timing and costs
4
Experience For Managed Accounts Marketing & Research Analyst Resume
- Present marketing research insights to business partners and stakeholders that drive business actions
- Maintain knowledge database of marketing research insights
- Ensure all research projects are conducted according to Capital One compliance and procurement policies and procedures
- Partner with and manage vendors as they execute research studies, including sample definition, questionnaire development, field management, analysis specifications and reporting, timelines, budgets
- Particularly responsible for research projects organized to collect/measure market benchmarks, market VOC, potential and developments, customer’s and GE partner’s CTQs, advertising effectiveness and supports for NPI projects, etc
- Develop new methods of brand and advertising effectiveness research using Facebook's data and audience tools
- Design and execute innovative quantitative and qualitative research to support the marketing organization and Facebook at large
- Deep knowledge of brand and advertising research
- Provides quality work while consistently meeting deadlines
5
Experience For Senior Marketing Research Analyst Resume
- Thrives while working independently on most projects
- Expert user of all research tools/programs including, but not limited to comScore, Omniture, Chartbeat, Scarborough, Nielsen
- Take leadership role in the creation and administration of EIG’s SharePoint site, including document management and site access permissions
- Respond to time-sensitive day-to-day, ad hoc requests from Corporate Marketing Team for TV and digital performance and sales stories
- Familiarity with SQL or other querying language
- Become a category and business expert in order to lead in connecting category dynamics with current business strategies
- Synthesize and find meaning in data and its implications
- Proficiency in data analysis using Excel
- Maintain close contact with Marketing and Sales functions to understand key business topics and conditions within our company and the industry
6
Experience For Marketing Research Analyst Senior Resume
- Assist and support Marketing Research Manager on projects as needed
- Identify and fill knowledge gaps in Esri’s understanding of its market, customers, and competitors
- Monitor and forecast marketing and sales trends
- Devise and evaluate methods for collecting data, such as surveys, questionnaires, focus groups, and opinion polls
- Analyze data using statistical software
- Prepare reports for marketing leadership
- Conduct in-depth data analysis using traditional and advanced methods
- Conducts in-depth data analyses using traditional and advanced methods
- Conduct complex studies using internal and external resources
7
Experience For Technical Computing Marketing Research Analyst Resume
- Support the development of strategies to bring the knowledgement vision to live
- Write creative briefs for specific marketing campaigns, provide graphic design direction and feedback
- Coordinate tradeshow planning and tactics across departments
- Calculate CAGR’s, create pivot tables in XL, build simple forecasting models
- General knowledge and understanding of market research
- Conducts market research studies that support the Division of Marketing, administration and clinical areas within the Cleveland Clinic and system hospitals
- Consult with a diverse set of client team peers and leaders on recommendations for marketing research methodologies
- Maintains knowledge database of marketing research insights
- Makes trade-offs in research design to accomplish project objectives while maintaining budgets
8
Experience For Marketing Research Analyst Resume
- Attention to detail with a focus on high-quality output that ensures reporting accuracy
- Comfortable with both the art and science of marketing
- Desire to make a difference and change the world
- Participate in development, management, and execution of research plans
- Conduct analyses of research and customer data
9
Experience For Senior Marketing Research Analyst Resume
- Support project leads to integrate findings with secondary research and market trends as appropriate
- Create presentations, reports, and other deliverables to communicate findings and insights
- Compiles and distributes standardized (in format and frequency of issue) reports and presentations on Michigan.com’s audiences, competition, markets and industry. Provides actionable insights based on these reports and presentations
- Strong knowledge of digital and print advertising
- Provides completed work this is accurate
- Take initiative, identify key issues and develop creative solutions to
- Able to succinctly report on research findings in well thought-out, easy to understand reports and presentations
- An expert user of Microsoft Office products, particularly Excel, Word and PowerPoint
10
Experience For Digital Marketing Research Analyst Resume
- Works on the various stages of in-house primary research studies, including client exploration, questionnaire development, survey deployment, result analysis, report creation, presentation of final results and respondent contest fulfillment
- Knowledge of survey design and logic, and able to tabulate and analyze resulting data into clear, concise reports and presentations
- Updates third party and consultants databases to accurately and effectively convey information regarding the firm and its investment management strategies. This includes oversight of the data collection and maintenance process for the firm’s primary marketed strategies in coordination with portfolio managers and operations
- Works closely with Senior Marketing Consultants and portfolio managers to stay abreast of changes to language pertaining to any aspect of the process, philosophy, or management of investment strategies
- Makes certain each of Fort Washington’s strategy profiles is as complete as possible across all databases
- Regularly examines search activity among database users to identify gaps in strategy profiles and to collect feedback as to where the firm’s investment strategies are passing or failing screens
List of Typical Skills For a Marketing Research Analyst Resume
1
Skills For Senior Marketing Research Analyst Resume
- Solid database (SQL, Access) Skills
- Solid organizational skills with exceptional attention to detail
- Excellent computer and math skills, and able to learn new computer/web based research programs/tools and use those tools to complete projects
- Support the Global Customer Experience team with identifying our customer’s path to purchase and most effective marketing strategies
- Experience managing and prioritizing several deliverables in a deadline-driven environment
- Aptitude and appetite for learning new skills and information
2
Skills For Digital Marketing Research Analyst Resume
- Sound quantitative and analytical skills, with detail oriented approach to research
- At least one year of relevant Market Research experience, including experience with primary and secondary research
- Health or Managed Care experience; or any combination of education and experience, which would provide an equivalent background
- Communicates effectively by delivering messages in a clear, compelling, and concise message
- Intermediate/Advanced Excel, Powerpoint, and Word skills are required
- Demonstrated experience developing risk identification and stratification methods for behavioral and financial outcomes
- Demonstrated experience in constructing analytic solutions to business problems
- Demonstrated experience in development, implementation, and successful execution of plans to identify opportunities and generate new business
- Effectively present consumer/customer insights to business partners and stakeholders that drive business actions
3
Skills For Assistant Marketing Research Analyst Resume
- Prior experience with data analysis and visualization
- Proven experience with financial and market data, analysis and reporting
- Taking data and consolidating for insights and analysis. Presenting to other team members
- Experience in marketing, marketing research or marketing analytics
- Previous professional writing, editing, intranet and social media (i.e., blogs, pod casting, etc.) experience
4
Skills For Managed Accounts Marketing & Research Analyst Resume
- Experience developing constructive and cooperative working relationships with others and maintaining them over time
- Strong aptitude for visualizing and conceptualizing future market, prospect, and customer account needs and trends
- Excellent at multi-tasking and working under deadlines
- Marketing research experience with a marketing research firm or a healthcare or pharmaceutical company
- Experience influencing and collaborating with others
- Experience with end-to-end marketing campaign reporting (campaign outreach, lead generation, sales funnel, conversion rates)
- Experience in end-to-end marketing campaign processes (from data instantiation, segmentation, selection, output, reporting / analysis)
- Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SQL)
5
Skills For Senior Marketing Research Analyst Resume
- Experience working with extremely large data to develop innovative analytic approaches leveraging the available internal and external data sources
- Experience working in research
- Create discussion guides, work with Assistant Analysts to prepare research stimuli and have experience with moderating IDI, mock shops and focus group research
- Strong aptitude for data collection and mining
- Solid understanding of statistical analysis software such as SAS and SPSS
- Advanced data blending / data hygiene experience
- Experience working with Adobe Analytics or Google Analytics
- Aptitude for establishing strong relationships and credibility with key stakeholders
6
Skills For Marketing Research Analyst Senior Resume
- Relevant experience required
- Knowledge and experience with traditional and innovative market research methodologies including qualitative and quantitative
- Experience on either the supplier side or the client side within the marketing research profession
- Experience at a Fortune 500 company or a company well-known for marketing discipline
- Experience in planning, execution, and analysis of market research across wide range of survey techniques
- Demonstrated interest in strategic market research
- Healthcare industry related experience (preferably in Medicaid)
- Business or financial analysis experience
- Pm experience preferably in a matrix organization
7
Skills For Technical Computing Marketing Research Analyst Resume
- Previous Marketing and Project Management experience within a matrix organization
- Intermediate to advanced visualization experience
- Experience with Qlik, Tableau or PowerBI
- Communicates research findings and solid recommendations to key stakeholders via formal presentations
- Experience in relevant consumer market with combined education
- Strong aptitude in translating financial, market, economic, customer and business data into concise, relevant reports and recommendations for the business
- Experience supporting the design and development of business intelligence solutions
- Experience using technology to support analysis and insights
- Review and validate customer, market, business, economic data as it is collected
8
Skills For Marketing Research Analyst Resume
- Cooperate with our IT department to acquire and collect data required for reports and the BI data warehouse
- Supervising the gathering of data
- Assist in identifying and delivering on new reporting capabilities. To take reporting asks from idea to implementation
- We are looking for candidates who are ideally studying Business, Psychology or a comparable subject – ideally with a focus on marketing research or marketing
- Independently capable of interpreting and analyzing financial data to determine the appropriate statistics to be included in sales/marketing literature
- Ensures all narrative regarding the firm and its investment strategies are accurate, up to date, and consistent with all Marketing material
- Assist with data merging, cleaning, tabulation and synthesis
- Update marketing collaterals in support of promotional strategies supporting products and campaigns
- Create new opportunities to promote the division’s communities, as well as fine-tune and improve existing marketing campaigns
9
Skills For Senior Marketing Research Analyst Resume
- Assist in invoice coding related to marketing
- Assists with input regarding advertising, and promotional needs
- General understanding of new home market place and marketing procedures
- Gather consumer, competitor, and market data from a variety of sources including Internet research, syndicated data, and in-store shopping
- Flexible thinking and problem solving that enables quick resolution to unique challenges
- Proficient in all MS office software including MS Project
- Computer literacy with a basic knowledge of statistical and forecasting techniques
- Take the lead on research plan design, methodology, timing and costs
10
Skills For Digital Marketing Research Analyst Resume
- Conduct, manage and report out on our global brand health via a yearly tracking study
- Work with our vendors to perform segmentation analysis and develop personas, defining target markets for our brands
- Manage Vision Critical, our community based platform. Oversee the recruitment strategies on a global scale and work with the team to develop engaging content
- Manage our qualitative community on a global scale, by working with the team to recruit the appropriate individuals in our largest regions
- Entrepreneurial, hands-on, positive attitude with creative problem solving abilities
List of Typical Responsibilities For a Marketing Research Analyst Resume
1
Responsibilities For Senior Marketing Research Analyst Resume
- Skilled in using third party quantitative research systems, such as Bloomberg Professional, FactSet
- Relies on a mixture of analysis, wisdom, experience, and judgement when making decisions
- Marketing or sales analytics experience
- Present research findings to internal and external audiences. Be influential in conveying recommendations and driving action with customers and internally
- Track record of identifying and driving insights into business results
- Drives results by persisting on accomplishing objectives despite obstacles; puts in extra effort to meet deadlines
- Confidence interpreting owned, earned, and paid social media metrics
2
Responsibilities For Digital Marketing Research Analyst Resume
- High level of ambition, drive, commitment and willingness to meet changing requirements
- Partner with the Business Development Intelligence team to understand customer buying patterns, maturity, fit criteria, etc
- Drives innovation and creative solutions to cross marketing channels business and technical challenges
- Presents external perspectives, opportunities, and recommendations for consideration through independent research, industry acumen, and external networking
- Establishes and maintains strategic relationships within the organization to influence, govern and execute marketing solutions
- Familiarity with even-driven programming in Python and VBA
- Working with business data
- Analyzing data in Microsoft Excel
- Critical thinker and problem solver with passion for turning data into insights
3
Responsibilities For Assistant Marketing Research Analyst Resume
- Manages relationships with data service providers. Ensures the integrity and accuracy of the data
- Identify reliable sources of data. Search industry reports, company’s financial reports and announcements
- Very knowledgeable on FactSet workstation
- Interested in financial markets
- Produce Nielsen rating tracking reports across Spectrum Reach markets on a daily/bi-weekly/quarterly/annual basis; and provide analyses and highlights for cable and broadcast networks
- Provide support to Account Planners in the development of consumer insights from both syndicated research tools (such as Strata, Scarborough, MRI and/or POLK) and Spectrum Reach proprietary research
- Support Airbnb’s marketing analytics team in quantifying marketing impact across owned, paid, and earned social media channels
- Manage and execute all aspects of a project such as, identifying market research objectives, designing appropriate methodologies, developing questionnaires and discussion guides, coordinating research stimuli and reporting on findings
- Develop an understanding of customers’ goals, strategies, target consumer and competition.
4
Responsibilities For Managed Accounts Marketing & Research Analyst Resume
- Use IGT’s “proprietary” reporting system and related applications to analyze sales trends and promotions, track and report initiatives and forecast sales
- Maintains and grows a community of Professional Contractor, Landscaper and DIY end users for qualitative and quantitative work
- Provides quantitative analysis of competitors’ financial performance, comparing it to the performance of Corporate Payments Systems as well as understanding the success of competitors’ strategies
- Provide analytic support for Liberty constituents, compiling data, analyzing for trends/patterns, and summarizing findings by identifying key learnings and implications
- Act as a mentor to peers/users of research data in the areas of problem/issue definition, analysis, integration of information from various data sources, development of well-founded recommendations, and communications of those findings and recommendations
5
Responsibilities For Senior Marketing Research Analyst Resume
- Ensure/check data validity; demonstrate insightful quantitative understanding of a data set
- Lead interaction of Liberty Hardware Panel with developing, programming and analyzing insights with recommendations on usage
- Responsible for maintaining and updating Market Research Library
- Create discussion guides, prepare research stimuli and have a comfort level with moderating IDI, mock shops and focus group research
- Responsible for quantitative survey design for domestic and global projects, analysis, report writing and presentation of insights to the client team
- As experience and skills allow, conduct qualitative interviews domestically and globally, especially in-depth-interviews (IDIs) and telephone-depth-interviews (TDIs). Take responsibility to write the screener, develop the discussion guide, conduct the interviews and write a compelling report
- Create meaningful reports and dashboards using traditional and visualization tools and execute daily, weekly, monthly and ad-hoc reports. Ensure reports meet business needs
- Proficient in utilization of spreadsheets, databases, and reporting and analytics software to design and generate reports as requested
- Support the development and roll-out of a global marketing research knowledge management strategy
6
Responsibilities For Marketing Research Analyst Senior Resume
- Develop cutting edge systems to achieve knowledge management objectives
- Oversee the deployment of data to the data warehouse
- Deliver and present reports and data to management and the entire organization. Explain the data, metrics and calculations. Make data-driven recommendations
- Provide direct support for all phases of marketing research projects – from briefing, research design, observation of fieldwork to interpretation and implementation of results
- Support insights creation for consumes and health care professionals by desk research and in workshops to develop new and innovative products
- Dedicated, self-motivated, result- and team-oriented approach to work
- Understand, prepare, and analyze market data collected from primary research studies
- Participate in development and execution of analysis plans
7
Responsibilities For Technical Computing Marketing Research Analyst Resume
- Present and explain data in a clear and concise manner
- Research questions and topics that are presented to the department. Conduct information gathering process, analyze data, process for relevance, and draw conclusions and make recommendations based on findings
- Conduct analysis on secondary information that is relevant to our businesses and seasonality
- Manage content on Insights sharing sight. Post project reports, custom industry analysis, and relevant secondary information so that it is accessible to internal partners
- Explore new research vendors and methodologies to grow knowledge about trends and best practices in research
- Gather, analyze, and synthesize information about the geospatial total addressable market, competitors, share of wallet, and industry-specific research including market conditions, trends, drivers, value chain, personas/audiences
- Establish benchmarks around brand perception and measure/refresh insight on a regular basis
8
Responsibilities For Marketing Research Analyst Resume
- Craft customer surveys to gather data and insights around the customer engagement/touchpoints to drive necessary improvement efforts
- Develop concise, audience-appropriate, actionable reports and communications characterized by strategic insight
- Develop and maintain a network of information sources including internal teams, distributors, partners, customers, and industry experts; prepare Requests for Proposal (RFPs) and Statements of Work (SOWs) for external market research support
- Work in conjunction with other intelligence and data-gathering units of the company to optimize the research and analytical capabilities of the company as a whole (Business Development, Products, Marketing)
- Strong written and verbal communication skills with the ability to read and understand information and ideas presented in writing; ability to communicate detailed and complex information and ideas with written text and graphical representations
- Strong analytic, critical thinking, and problem-solving skills; understand the implications of new information for both current and future problem-solving and decision-making
- Analyze information and evaluate results to choose the best solution and solve problems; ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
9
Responsibilities For Senior Marketing Research Analyst Resume
- Market research efforts across the Optum organization to evaluate the consumer experience as part of a core consumer experience team
- Work in a collaborative environment and share knowledge and experiences with others
- Professional market research experience in a corporate or agency environment
- Demonstrates understanding of basic project planning processes, including planning action items and resources
- Gather data about consumers, competitors, and market conditions
- Convert complex data and findings into understandable tables, graphs, and written reports
10
Responsibilities For Digital Marketing Research Analyst Resume
- Secure third-party vendors and coordinate projects for customer insights
- Exposure to market research tools and analytics such as Salesforce
- Identifies key information sources, understands and communicates limitations, relates and compares information from different sources, manages large amounts of data, makes logical assumptions, challenges findings and documents process and outcomes, and audits own analyses and determines validity
- Identifies complex problems and provides solutions
- Demonstrates understanding of products, services, and customer facing technology solutions offered by UPS along with their features and business applications, and describes general customer profiles targeted by the company
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