Marketing, Senior Associate Resume Sample
Dayna Heaney
280 Braun Loaf,
Philadelphia,
PA
+1 (555) 513 0475
Work Experience
Marketing Senior Associate
05/2016
-
PRESENT
Phoenix, AZ
- Partner with Brand & Advertising team to ensure on-strategy creative development
- Develop a comprehensive marketing strategy across critical initiatives for Card Services (identify the right touch points, messages and cadence by customer/segment)
- Own campaigns from end to end – manage targeting and segmentation, messaging, content and design, planning, build, execution and reporting
- Manage a continuous, meticulously planned and documented testing plan leveraging customer insights
- Establish metrics, track results, and report to senior leadership
- Support digital product development
- Marketing experience required
- Bring strategic thinking and a structured thought process to white space opportunities
- Proven problem-solving and critical thinking skills with the mindset of a change agent
Marketing, Senior Associate
05/2012
-
11/2015
Philadelphia, PA
- Influence and partner with a range of stakeholders to drive execution and strategy
- Prior experience in CRM / E-mail marketing / Retention Marketing with a track-record of demonstrable business results through testing and deploying effective lifecycle marketing initiatives
- Maintain other client-ready templates and content that create consistency in look, messaging and voice for the field’s interactions with institutional clients and develop additional templates as needed
- Create detailed project (creative, multimedia, technology, etc.) requirements through discussions and meetings with internal project team members across all departments; including functional specifications, creative briefs, and wireframes
- Be passionate about delivering the best creative, but find ways of producing it that it does not jeopardize schedule and budget
- Manage Ink customer communications deployed through global campaigns and look for opportunities to drive improvements. (I.e. Email trigger campaign, EMOB, fraud & paperless communications)
- Develop and bring new concepts to market to enable the team’s learning agenda & evolvement
Online Ads Marketing Senior Associate
02/2008
-
02/2012
Boston, MA
- Management of multi-channel marketing execution (from concept to delivery) including working across multi-functional teams, such as: internal and external agencies on creative development, execution, print/production/fulfillment agencies and liaison with Marketing & Operations areas to drive successful campaign execution
- Write media releases and work with the Global Tax & Legal Clients, Markets and Industry team on standard proposal response language detailing Deloitte’s external awards and market recognition for Deloitte’s work, capabilities and experience in the Tax & Legal space
- Excel in a matrix management environment under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed
- Be very “hands on” and comfortable taking direct responsibility for deliverables
- Microsoft Office: PowerPoint, Excel, Word
- Drive innovation of marketing materials by partnering with internal marketing teams to identify marketing asset opportunities
- Work closely with MB strategy and sales leads to fully understand request, scope need, and apply marketing insights to guide creation of appropriate collateral / materials / programs
Education
Washington State University Vancouver
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Project management and strong analytical thinking skills
- Very strong writing and communication skills, with a specific focus on executive business forums
- Excellent verbal and written communication skills; ability to deliver messages clearly and succinctly
- Strong written/oral communication skills and attention to detail
- Financial Services, Consumer and/or Mortgage marketing experience strongly desired
- Proven ability to prioritize and gracefully handle multiple projects
- Managing large-scale acquisition and customer management direct marketing programs including mail, email and online, strongly desired
How to write Marketing, Senior Associate Resume
Marketing, Senior Associate role is responsible for business, reporting, marketing, messaging, focus, retail, finance, credit, database, design.
To write great resume for marketing, senior associate job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing, Senior Associate Resume
The section contact information is important in your marketing, senior associate resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing, Senior Associate Resume
The section work experience is an essential part of your marketing, senior associate resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing, senior associate responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing, senior associate position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing, Senior Associate resume experience can include:
- Outstanding communication skills in verbal, written and presentation
- Proven track record in direct marketing – 5+ years of experience is required
- O Strong knowledge of and 5-7 years experience in direct marketing is required
- Strong knowledge of and 5-7 years’ experience in direct marketing and/or project management is required
- Interact effectively with Firm’s senior management, middle management and customers
- Writing experience helpful
Education on a Marketing, Senior Associate Resume
Make sure to make education a priority on your marketing, senior associate resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing, senior associate experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing, Senior Associate Resume
When listing skills on your marketing, senior associate resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing, senior associate skills:
- Strong interpersonal skills and communication skills, with a focus on proactive communications at multiple levels
- Strong analytical skills and SEM reporting experience
- Outstanding interpersonal effectiveness skills
- Proven experience in delivering a tactical strategy; experience with both defining outcomes and implementing tactical near term actions
- Strong analytical skills, with understanding of marketing metrics
- Strong relationship development and negotiating skills; ability to earn respect and trust among internal and external business partners and team members
List of Typical Experience For a Marketing, Senior Associate Resume
1
Experience For Marketing Senior Associate Resume
- Experience conceiving and developing content – including big-picture series/projects—across platforms, for highly targeted audiences
- Three to five years of experience in digital marketing for professional or financial advisory services
- Strong partner marketing background and can provide industry knowledge/insight
- Optimizing marketing campaigns to improve results, create efficiencies and reduce costs
- Creating client-facing materials such as presentations and reports
- Leading internal and external agency briefing and creative development
2
Experience For Base Marketing Senior Associate Manager Resume
- Partner with Commercial Bank Marketing counterparts to jointly plan marketing that spans across LOBs. Participate in jointly developing messaging platform
- Assist with marketing budget planning and tracking
- Management of multi-channel marketing execution (from concept development to delivery) including working across multi-functional teams, such as
- Management of multi-channel direct marketing execution (from concept development to delivery) including working across multi-functional teams, such as
- Assist with the re-launch of the firm’s websites, helping to apply the new design template to existing web pages
3
Experience For Online Ads Marketing Senior Associate Resume
- Develop Ongoing Partner Marketing Test and Learn Roadmap and optimization plan
- Maintain ownership of reporting to Sr. Management success metrics of all Partner Marketing related programs
- Manage multi-channel communication execution (from concept development through delivery), which includes working with cross-functional teams, including
- Create, write, edit and execute dynamic customer communications across all Servicing communication channels. including web, direct mail, e-mail, and statements
- In Marketing or a related field
- Develop all marketing materials to support of partner strategies
- Manage banker engagement program, closely partnering with Field Readiness Team to ensure bankers understand program and service
- Partner with Analytics to develop test and learn agenda and optimize partner marketing strategy
- Direct mail and TV data review and proofing to ensure that multiple versions of these materials are accurate and reflect the benefit package
4
Experience For Account Marketing Senior Associate Resume
- Manage approval of customized requests submitted by field to CMC
- Meet periodically with key stakeholders (including marketing strategy managers, active mortgage bankers and lending managers, etc.) to determine needs for new marketing assets
- Agent of Change – Driving and leading change within Grant Thornton’s Marketing and Sales (M&S) organization, keeping a positive attitude and working closely with the teams to make their ABM and overall M&S efforts successful
- Help Build the Regional Marketing Team’s Culture – Actively participate in regular team meetings and build a culture of collaboration, innovation and creativity
- Manage strategy of site architecture and organization of materials
- Manage implementation of new functionalities with vendor partner
- Lead a cross functional team in a matrixed environment
- Help manage the firm’s marketing automation platform (Eloqua) for email campaigns/reporting, website tracking and A/B tests. Provide technical expertise in the development and execution of email marketing campaigns
5
Experience For Integrated Marketing Senior Associate Resume
- Monitor the firm’s digital properties including 10 international websites and numerous microsites. Make ongoing edits to improve clarity, performance and brand reach
- Help manage the firm’s search engine marketing program, including coordinating input from external partners and business unit marketers. Execute A/B tests and continuously refine targeted keyword lists
- Manage the firm’s digital marketing dashboard and ensure all marketing stakeholders have necessary tools to engage their internal clients about service and landing page performance and opportunities
- BS in Marketing or Communications with concentration in business or finance
- Demonstrable expertise of Eloqua or Marketo automation platforms, in addition to experience using Percussion, BrightEdge, Google Analytics, Salesforce and others
6
Experience For Geograhy Marketing Senior Associate Resume
- Experience developing thoughtful creative briefs
- Track record of delivering measurable go-to-market strategies for product launches with strong results across digital, social and email channels
- Experience working with copywriters and designers, digital and social media teams
- Willingness to own all aspects of ideation, problem solving and execution
- Plan events, including strategy, logistical execution and on-site support as needed
- Excel with little day-to-day oversight and under strict deadlines
7
Experience For Product Marketing Senior Associate Resume
- Develop and execute marketing programs, campaigns and material that are aligned to key business priorities, including product launches, competitive positioning and revenue growth
- Partner with internal teams to create and promote sales and marketing content, thought leadership content, presentations, invitations, advertisements and other client-facing marketing material, as well as internal communications
- Strong client focus and sound judgment
- Partner with the Market Research team to gather and apply competitive intelligence findings; independently perform competitive analyses
- Aggressive self-starter, with an ability to work both independently and as a team member
- Agent of Change – work closely with the account and marketing teams to align to Grant Thornton ABM strategy and to ensure that overall M&S efforts are successful. ABM is a relatively new approach for Grant Thornton so it is critical for account marketers to be adoption leaders
8
Experience For Global Digital & Integrated Marketing Senior Associate Resume
- National Campaign Execution – under the direction of the account marketing leader, independently drive the effective implementation & execution of national marketing campaigns and programs direct to the account level. Be a connector – understand the account’s needs & the firm’s assets and connect the two
- Collaboration, Innovation & Creativity– work with numerous team members across M&S (digital, content, ABM, comms, design, BDEs, etc.) to design and execute impactful and innovative ABM programs, communications, initiatives & campaigns centered on driving engagement & revenue with prioritized accounts.
- Help Build the ABM Team’s Culture – actively seek opportunities to engage with team members through meetings, ABM campaign/program execution, and 1:1 opportunities to help build a culture of collaboration & impact
- Measurement & ROI evaluation – commit to a hyper-focus on impact & contribution, doing so through consistent KPI measurement and evaluation of ROI at the account level, program/campaign level & at the territory level
- Project Management– demonstrate ability to manage projects & processes independently with high contribution & impact, and to juggle competing priorities. Work with little supervision, but seek out help as needed in prioritizing work. Take ownership of projects
- Intellectual Curiosity/Learning Mentality– actively seek out opportunities to learn from team members and others within the marketing and sales organization; demonstrate a desire to advance mktg skills (ABM, digital, social, content strategy, etc.). Demonstrate focus on learning the business and the services the firm provides
- Market Research – demonstrate strong capabilities in searching and analyzing information in support of accounts and marketing programs/campaigns & initiatives
- Participates in the development of marketing campaigns, materials and programs including direct mail, e-newsletters, events, trade shows, and sponsorships
- Agent of Change – work closely with account teams and all marketing teams to align to Grant Thornton ABM strategy and to ensure that overall M&S efforts are successful. ABM is a relatively new approach for Grant Thornton so it is critical for account marketers to be adoption leaders
9
Experience For Marketing Senior Associate Marriott Cobrand Portfolio Marketing Resume
- National Campaign Execution – under the direction of the regional marketing leader, independently drive the effective implementation & execution of national marketing campaigns and programs direct to the account level. Be a connector – understand the account’s needs & the firm’s assets and connect the two
- Collaboration, Innovation & Creativity– work with numerous team members across M&S (digital, content, ABM, comms, design, BDEs, etc.) to design and execute impactful and innovative ABM programs, communications, initiatives & campaigns centered on driving engagement & revenue with prioritized accounts
- Project Management – demonstrate ability to manage projects & processes independently with high contribution & impact, and to juggle competing priorities. Work with little supervision, but seek out help as needed in prioritizing work. Take ownership of projects start to finish with stellar execution
- Help Build the ABM Team’s Culture– actively seek opportunities to engage with team members through meetings & trainings, ABM campaign/program execution, and 1:1 opportunities to help build a culture of collaboration & impact
- Measurement & ROI evaluation – commit to a hyper-focus on impact & contribution, doing so through consistent KPI measurement and evaluation of ROI at the account level, program/campaign level & at the regional level
- Define and manage the content strategy for the line of business, aligning to overall objectives as well as corporate brand messaging and reputation
- Identify and recommend content for key programs and approve all content work, receiving regular feedback from internal stakeholders
- Manage a timeline and roadmap for all content work for specific line of business partners to share progress and upcoming work
- Manage ongoing budgets for large projects through buy in from Senior Management to allocate investment into diverse platforms
10
Experience For Marketing, Senior Associate Resume
- Partner with various internal stakeholders including legal and compliance to ensure proper rights and accuracy of our work
- Coordinate with public relations and social media contacts to drive real time response to industry events
- Partner with internal and external content sources to share information and trends that educate and inspire the small business audience
- Understand the needs and personas of business owners that seek shorter, more focused tips and advice to help manage their business finances, employees, and customers
- Provide perspective and assert a view point towards refined digital experiences and distribution into new channels such as syndication, social and search
- Proven ability to develop editorial calendars, with a short- and long-term view
- Proven ability to anticipate and mitigate risk
- Be a customer advocate – champion consistent and seamless user experiences across all assets and channels
List of Typical Skills For a Marketing, Senior Associate Resume
1
Skills For Marketing Senior Associate Resume
- Creative agency/vendor management experience and strong knowledge of the creative development process
- Marketing communications / collateral development / program management experience required
- Experience developing marketing assets, including working with agencies and/or in-house creative design
- Experience in developing marketing content to include copywriting content
- Drive the BTL marketing plan: prepare base marketing activities schedule/calendar in a consolidated plan and ensure the delivery of the plans on time
- Marketing experience, with at least 2 years supporting sales teams
2
Skills For Base Marketing Senior Associate Manager Resume
- Marketing experience with expertise in digital marketing
- Account/campaign management experience in online advertising, direct marketing, or e-commerce
- Experience using advanced SAS containing macros and SQL
- Experience working with Control-M scheduler, UNIX shell scripting and SFTP procedures
- Deep experience listening to customers and implementing initiatives based on their feedback
- Deep experience working with stakeholders across both multiple disciplines (Legal, Compliance, Risk) and multiple lines of business (Card, Home Lending, Auto)
3
Skills For Online Ads Marketing Senior Associate Resume
- Strong business writing for multiple mediums including traditional, digital and social
- Experience with clients within any of the following sectors: energy efficiency-, utility-, and engineering industries
- Manage and organize complex, high priority projects with precise tracking and communication (written and verbal)
- Experience in marketing field ( 4+ years)
- Customer Marketing experience required
- Work confidently with people in various departments and all-levels of experience, including senior leadership
- Experience in direct marketing/project management is required
- Experience in strategic marketing roles
- Team player, natural leader, highly collaborative, and able to build strong working relationships
4
Skills For Account Marketing Senior Associate Resume
- Able to manage multiple high profile initiatives simultaneously in an environment with constantly changing priorities
- Experience with relational database management and SQL coding, preferably in a Teradata platform
- Deep experience implementing initiatives based on analytical insights
- Experience with CRM and marketing automation systems (SFDC, Eloqua, etc.)
- Experience working with providers of energyefficiency services for commercial and residential markets
- Collaborate with marketing strategy managers and senior sales managers to improve platform user experience and assess new needs to optimize the platform
- Proven ability to synthesize information and find unexpected connections
- Strong knowledge in the creative development of email, ads, landing pages, etc
5
Skills For Integrated Marketing Senior Associate Resume
- Relevant communications experience
- Detail-oriented and able to manage multiple projects, deadlines and priorities
- Managing acquisition, customer management of direct marketing programs including mail, email, digital and dealer initiatives
- Managing large-scale acquisition and customer management marketing programs including mail, email, online and telephone
- Managing large-scale acquisition and customer management direct marketing programs including mail, email, online and call center
- Work with the industry's best product marketing team to define the go-to-market strategy: positioning, packaging, distribution, promotion, and differentiation
- Support the Customer Marketing team’s control initiatives by leading the completion of critical marketing related action plans as needed
6
Skills For Geograhy Marketing Senior Associate Resume
- Use data and quantitative insights to inform the development of high-performing lead gen marketing
- Lead multi-functional teams for perfect planning and execution of initiatives i.e: channel owners, product, pricing & campaign management team
- Create and execution a marketing strategy across channels including email
- Focused on driving business results while being customer obsessed
- Design and enrich new tracks contributing to churn
- Highly organized, detail oriented, forward-thinking and proactive
7
Skills For Product Marketing Senior Associate Resume
- Interact in a professional manner with coworkers , clients and senior management to build lasting relationships
- Familiar with BI reporting tools (Business Objects, etc..)
- Comfortable operating in a fast paced, matrix environment
- Proficient in Microsoft Office Suite, including excel, word and PPT
- Agency/vendor management, including process improvement and issues resolution/escalation
- Oversee connected assets such as chase.com MB websites; partnering with Digital teams and MB IT
8
Skills For Global Digital & Integrated Marketing Senior Associate Resume
- For example, internal and external forces that impact the Line of Service's ability to increase sales and build the PwC brand
- Evangelize the radical success made possible by Customer Service in the cloud
- Drive an amazing launch cycle at our events, including our flagship Dreamforce, the drives the conversation in the Customer Service market and helps AEs generate pipe
- Connect with customers, sales teams, & implementation partners to show them their future
- Identifies and recommends ways to improve and position RSM businesses using various channels to achieve objectives. In support of sales efforts, actively engages with growth / industry teams to drive business growth and achieve business objectives locally and / or nationally
- Participates in the development of marketing campaigns, materials and programs for assigned industries and services including events, email, direct mail, trade shows, and sponsorships
9
Skills For Marketing Senior Associate Marriott Cobrand Portfolio Marketing Resume
- Customer Experience / COPS
- Content development and management experience
- Excellent command of MS Office applications
- Drive the planning, development, implementation, and results monitoring of marketing campaigns from start to finish
- Leverage prospect and client insights to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate prospects
- Ensure all campaign content is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person
- Role Purpose: Contribute Residential subscriber base marketing churn & migration strategy with the aim to achieve superior customer satisfaction and to maximize revenue by increasing customer lifetime
- Make the business analysis with Finance and other parties, ensure churn impacts and cooperate with relevant parties
10
Skills For Marketing, Senior Associate Resume
- Define lifecycle framework and plan the actions in each phase of the life cycle such as welcome, recommitment and migration
- Make detailed analysis on churn drivers from campaign and activity results, research and customer channels to define churn strategy
- Collaborate with Partner Management team to extend channels and monitor channel performance regularly
- Key customers / interfaces
- Confident self-starter, ability to work both independently and as a team member
List of Typical Responsibilities For a Marketing, Senior Associate Resume
1
Responsibilities For Marketing Senior Associate Resume
- Strong project management & communication skills; ability to multi-task and prioritize for effective time management
- Proven capabilities to effectively manage change, influence without direct authority and operate with transparency and humility
- Organized with ability to effectively manage time
- Creation, review and implementation of SAS programs to identify, validate and fulfill marketing incentives to new and existing customers
- Marketing experience, preferably with expertise in digital, affluent and/or deposit product marketing
- Experience working with Eloqua
- Demonstrated ability to think strategically, while still being able to "roll up your sleeves" and manage the details of project execution
- Is a fantastic partner who leads through strong collaboration
- Experience working within regulatory guidelines distributed by national regulatory agency
2
Responsibilities For Base Marketing Senior Associate Manager Resume
- Experience in proofing data-intensive communications and materials
- Develop and execute marketing strategies in partnership with project teams to support new and evolving branch formats efforts for the Consumer Bank
- Be the voice of marketing in project pillar meetings where marketing is key stakeholder or driver
- Follow departmental controls standards and best practices for coding, testing and documentation
- Implement marketing plans within assigned marketing budgets
- Create marketing and promotional strategies that ensure customer participation and meet marketing goals
3
Responsibilities For Online Ads Marketing Senior Associate Resume
- Work closely with digital web team to understand other website goals, changes and upcoming campaigns
- Managing campaigns across multiple markets
- Evaluate and determine required data to support approved marketing campaigns
- Partner seamlessly with the Retail Sales Organization to boost Home Lending Advisor productivity
- Help create marketing plans geared toward consumers
- Lead teams to implement marketing for a multi-media campaign such as digital, social, print, and direct mail
4
Responsibilities For Account Marketing Senior Associate Resume
- Work with a creative team to develop marketing collateral such as digital ads, direct mail, newsletters, fact sheets, web content
- Implement social media outreach planning and content development
- Track and report on marketing campaign metrics
- Track multiple deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other tools
- Customer communications, marketing communication, internal communication, and/or public relations/corporate communication
- High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
- Conduct regular content audits of relevant digital properties to identify key areas of success to inform content creation
- Work closely with the Chase Newsroom’s creative lead and designers to develop key visual elements and templates to ensure our content is innovative
- In a traditional media company, branded content studio, or a brand
5
Responsibilities For Integrated Marketing Senior Associate Resume
- Partner with Small Business Next Gen Strategy Team
- Lead an indirect cross-functional team (Program Managers, Analytics, Digital, Direct Marketing and Technology/Product) in support of partner marketing opportunities
- Is vigorous and thorough in their management of details
- Drives creative and superior innovation
- Launch Merchant offer platform to drive spend, retention and engagement. This is a large effort requiring working with vendors, merchants, internal product teams and collaboration with other lines of business within the Bank
- Developing a deep understanding of our customers, our business, and our brand and guiding the design and implementation of the best experiences to meet our needs
6
Responsibilities For Geograhy Marketing Senior Associate Resume
- Supporting product strategy for a cross-functional group at Chase (everyone from backend engineers, frontend engineers, and UX designers to merchants, marketers, and data scientists)
- Prioritizing the work we do in both short and long term roadmaps based on a balance of business goals and the needs of our customers
- Driving product development through the entire development cycle, from conceptualization, design and development, through to launch and ongoing support and evolution
- Evolve the marketing strategy for the offer platform to drive value to customers and build awareness
- Manage new vendor relationships with technology companies that provide new customer facing capabilities
- Supports development of Annual Notice of Changes and Evidence of Coverage documents. Works on template and data management to support the automated development process. Focus on proofing materials to ensure benefit and operations accuracy and compliance
- Review and proofing for other key annual marketing materials including formulary, customer handbook, summary of benefits, sales kit materials
- Support and potentially traffic requests that come into Customer Communications mailbox. Work to develop processes and reports to show progress/ status against requests
7
Responsibilities For Product Marketing Senior Associate Resume
- Manages relationship and established processes with key internal Marketing resources as well as Actuary, Health services, Sales, STARS resources, as needed
- Knows and follows compliance guidelines outlined and updated each year by CMS
- Work on multiple projects with fast deadlines
- Work independently as well as a team player on multiple projects
- Partner closely with the Consumer Customer Communication Campaign Managers and Business Banking Marketing Manager to align strategies and tactics in support of more than 50 Business Banking communication initiatives each year
- Develop superior-quality customer communications on behalf of a large-scale, customer-obsessed organization
- Write, edit and manage the execution of a wide-range of customer change communications and other timely notifications, while juggling tight timelines and shifting demands
8
Responsibilities For Global Digital & Integrated Marketing Senior Associate Resume
- Collaborate with Consumer and Business Banking product managers and other subject matter experts to define the best communication strategies, messages and tactics based on the specific impact of each project
- Campaign Planning and Optimization
- Manage multi-channel communication campaigns end-to-end – from concept through execution – including maintaining process and approval documentation to satisfy controls requirements and working across multiple teams, such as
- Managing campaigns (digital and print, awareness and offer-based) ensure initiatives are on-strategy, on time and within budget parameters
- Perform the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression shares, quality scores and other important account metrics
- Manage and maintain updates for keyword lists
- Work closely with internal stakeholders to launch global service line campaigns in new markets
- Provide internal stakeholders with monthly reports on performance
- Provide recommendations and execute strategies for keyword opportunities, campaign structure, targeting and other aspects of paid search in accordance with each service line goal
9
Responsibilities For Marketing Senior Associate Marriott Cobrand Portfolio Marketing Resume
- Manage and evaluate a quarterly report that is presented to the Executive Committee on campaign performance
- Be an expert in search engine and PPC industry trends, developments and changes
- Google Adwords and Analytics Certified
- Lead integrated marketing efforts in support of 1) customer acquisition within digital and direct channels for Business Banking checking products; 2) relationship deepening within existing deposit customers; and 3) development of new opportunities for marketing growth
- Partnership, communication and alignment with Sales Region’s leadership team to help build local marketing plans to support market-level growth
10
Responsibilities For Marketing, Senior Associate Resume
- Create Market-level calendars and plans for assigned Sales Divisions for visibility into local marketing activities & events, with measurement and impacts for learning
- Support market & branch level planning and execution for Local Marketing & events at scale; coach and refer sales partners to online resources and toolkits for self-service guidance and support
- Work cross-functionally and with Field Marketing Director to help identify and plan for effective local marketing strategies, with a focus on events and branch experiences. Gather local marketing successes and best practices for new program development
- Develop and nurture partnerships with colleagues of all levels and disciplines (from field focused to back office) in order to collaborate and plan to best to maximize marketing opportunities. (Partners such as Philanthropy, Government Relations, Media Relations, Chase Wealth Management, Small Business, Mortgage, etc.)
- Collaborate on events and sponsorship strategy and execution for assigned Divisions as needed, in partnership with Events Managers and Sports & Entertainment group, to leverage local opportunities
- Work closely with the Field Marketing Director and other Field Marketing Associates to ensure consistency across Divisions. Foster an environment of problem-solving, collaboration, creativity, support, coaching, consulting, and partnership
- Be a team player; a self-starter, generating work and partnerships, while working remotely and not physically alongside team or partners
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