Digital Marketing, Director Resume Sample
Shanna Nicolas
7278 Murphy Creek,
Houston,
TX
+1 (555) 472 2782
Work Experience
Digital Marketing Director
05/2016
-
PRESENT
Dallas, TX
- Working experience in digital and social media marketing
- Experience managing digitally enabled campaigns across International regions
- Strong interpersonal and communication skills (written and oral) with the ability to work effectively with a wide range of constituencies in a diverse community
- Work in fast-paced team environment and flexibility to accommodate demanding projects schedules
- A social media ‘native’ - Live and breathe all things social with a constant finger on the pulse of latest trends and platforms, including: Facebook, Instagram, Twitter, YouTube, LinkedIn, and others
- Self-motivated, highly flexible and takes the initiative to do what’s needed
- Digital, data/analytics experience, including some agency-side experience
- Hands on experience with verification partners, ad serving, programmatic, publisher direct relationships, DMP strategy and development, CRM strategy and development, and other digital toolsets
- Knowledgeable about digital campaign process from planning, negotiation, tagging and trafficking. Ability to understand key stakeholders across agency/teams to drive executional performance
Global Digital Marketing Director
11/2010
-
04/2016
Chicago, IL
- Hands on experience being strategic and executional lead with data providers
- Simplify and communicate complex topics
- Strong track record of leading initiatives with positive business returns
- Experience working across a number of different industry verticals and categories (ie brand building versus direct response)
- Savvy and knowledgeable about current trends, innovations and best practices. Ability to effectively translate implications for the company/brands
- Conceptual, strategic thinker with proven analytical and problem solving skills
- Solution & performance driven
- The business language in RB is English, therefore high proficiency in English is essential
Digital Marketing, Director
06/2005
-
06/2010
San Francisco, CA
- Flexible to travel within North America
- Develop the strategy and manage the execution of Proofpoint’s global digital strategy, in alignment with business goals and marketing initiatives
- Work with cross-functional teams to ensure that the website supports marketing goals and initiatives for all functions, business units and geos
- Lead site development, user experience, content strategy, and site performance, consistent with user audiences/personas, user data and behavior, and overall site performance
- Lead SEO strategy and execution, including understanding of technical SEO, site architecture optimization and on-page and off-page optimization; manage SEO firm and provide analytics with recommendations for improvement
- Support global integrated campaigns with landing pages, SEO, SEM, display advertising, content syndication, and reporting
- Work with Marketing Ops to provide comprehensive and insightful reporting and updates
- Conduct ongoing competitive research to help inform digital strategies
- Lead relationships with external agencies and vendors
Education
Ottawa University - Wisconsin Campus
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong proven ability to operate independently and prioritize assignments to meet deadlines in a fast paced corporate office environment
- Impeccable written/verbal communication skills; skilled at creating a wide variety of presentations, and to build compelling data narratives
- Strong integrated marketing communications and management skills including agency management, research, analysis and strategy
- Strong analytical, problem-solving, data manipulation and planning skills
- Effective influencing and interpersonal skills with a proven ability to work with cross-functional teams
- Strong relationship building, communication and negotiation skills
- Excellent verbal / written communication, listening, and presentation skills
How to write Digital Marketing, Director Resume
Digital Marketing, Director role is responsible for analytical, presentation, digital, analysis, marketing, interpersonal, training, cross-functional, english, strategy.
To write great resume for digital marketing, director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Marketing, Director Resume
The section contact information is important in your digital marketing, director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Marketing, Director Resume
The section work experience is an essential part of your digital marketing, director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital marketing, director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital marketing, director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Marketing, Director resume experience can include:
- Influencing, advising and building solid working relationships with cross-cultural & cross-functional teams, leveraging strong interpersonal skills
- In possession of excellent verbal & written English & Mandarin communication skill with superb proofing, copywriting and editing skills
- Proven decision-making and strategic thinking skills leading to successful outcomes
- Prior experience and training in online brand building would be a strong credential
- Partner Marketing Planning & Effectiveness team to demonstrate digital performance, effectiveness and ROI
- Proven people management, team and leadership skills
Education on a Digital Marketing, Director Resume
Make sure to make education a priority on your digital marketing, director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital marketing, director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Marketing, Director Resume
When listing skills on your digital marketing, director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital marketing, director skills:
- Solid writing, communication and presentation skills
- Strong analytical skills with the ability to interpret and translate data into actionable proposals
- Strong skills in Excel, Word, PowerPoint, and Outlook
- Experience working effectively in cross-functional groups
- Outstanding Collaboration and Leadership Skills
- Outstanding analytical skills to interpret data and drive actionable insights
List of Typical Experience For a Digital Marketing, Director Resume
1
Experience For Digital Marketing Director Resume
- Experience across multi markets including a strong understanding of the China digital market
- Demonstrated strong knowledge about the various market and driving force behind it
- Strong analytical skill to provide sound digital marketing strategy to contribute to business growth
- Strong data analysis skill and able to use data to identify trends/insights to optimize performance
- Outstanding communication skill and learning agility
2
Experience For Global Digital Marketing Director Resume
- Experience strategizing, implementing, and managing cross-platforms, content-driven digital marketing campaigns
- Proven success in developing and executing multi-platform, value-building initiatives with quantifiable results and corresponding metrics
- Experience with AdWords, Bing Ads, Yahoo Gemini, Facebook Ads, Retargeting
- Experience managing vendors and testing proof-of-concept for new vendors
- Collaborate with internal teams to create landing pages and optimize user experience with digital marketing campaigns
- Demonstrates personal excellence by showing personal determination, resilience and is optimistic in changing circumstances
- 5 – 7 years experience in digital & integrated marketing programs, with a Music/Entertainment and technology-based foundation
- Proven history of managing complex budgets and internal processes
3
Experience For Associate Digital Marketing Director Resume
- Strategic B2B digital marketing experience is essential and crucial with at least 2 years in a leadership position
- Experience and a passion in ecommerce, SEO, PPC, email marketing, and social media
- Demonstrated track record of achieving results against set targets
- Experience managing digital projects within agreed-upon budget parameters
- Experience with digital marketing software and ability to learn Association specific software applications
- Proven competence in developing relationships at multiple levels and across functions of an organization
- Experience in developing digital marketing strategies
4
Experience For Search Engine Optimization & Digital Marketing Director Resume
- Proven ability to innovate and deliver digital marketing campaigns that are impactful, drive sales and ROI
- Corporate and/or agency experience in digital marketing required
- Experience with calling and closing prospective publishers
- Relevant work experience in direct/digital marketing or equivalent
- Experience developing ideas for ad design and copy
- Hands-on experience with digital marketing tools such as Eloqua, On24, Adobe Analytics, Domo
- Lead the alignment with product and web analytics teams to ensure product usage measurement is streamlined across all solutions for more effective reporting
5
Experience For Digital Marketing Director, Kazakhstan Resume
- Responsible for optimizing online web presence and effective SEO/PPC strategies
- Lead generation experience in either an agency or client based role
- Experience with affiliate networks, lead vendors and 3rd party associations
- Drive project activities with other appropriate team members within the business to develop effective team relationships
- Build effective relationships across all relevant business units
- Managing online brand campaigns including PR and Blogs to raise brand awareness
- Maintaining company CRM and knowledge of inbound marketing and sales platforms (Salesforce and Eloqua)
- Understanding of digital analytics and how to use it in a digital marketing
6
Experience For E Commerce Digital Marketing Director Resume
- Being a leadership role for at least 5 years
- Working knowledge of web design & development best practices
- Integrating all digital functions to make high-impact consumer activations leveraging campaigns and on-going consumer opportunities
- Leading a high-performing team 10+ years
- Being part of an awesome team that keeps playful inventing at the heart of all we do
- Sweeping views of the Hudson, a tricked-out office and fully stocked kitchen
7
Experience For Digital Marketing Director Addison Resume
- Scaling Online Content Product sales, reach
- Bring the customer lens when developing strategies for new offerings
- Living somewhere in between GMT and CST time zone
- Oversee planning, measurement and optimization of marketing strategies and messaging, marketing spend, channel strategy, and campaign performance
- Continuously investigate emerging technologies and platforms with the aim of finding new ways to engage with the Running target audience
- Responsible for website optimization, social media marketing efforts, and building/converting a digital audience
8
Experience For Digital Marketing, Director Resume
- Ensure successful and in-budget execution of marketing strategy by leading internal escalations and debottlenecking with internal and external partners
- Establish processes and metrics for measuring success in growing customer relationships, including through measurable revenue generation
- Monitor trends in digital marketing tools/applications and apply that knowledge to improve digital marketing performance
- Proficient with SEM, affiliate, and retargeting marketing tools
- Past success in illustrating return on investment for marketing budgets
- Develop budget for digital marketing spend including allocation across channels
- Collaborate with marketing managers, content marketing and blog contributors to optimize and amplify high-quality content
- Oversee the planning and execution of influencer marketing programs
- Creative thinking and independent problem solving
9
Experience For Digital Marketing Director Resume
- Create actionable test strategies to optimize customer journeys using best in class marketing automation tools
- Knowledge of Web authoring tools and coding languages such as html, CSS, and JavaScript
- Ensure adherence to corporate’s values, including legal and compliance is top of mind during strategy and implementation of digital approach
- Keep up to date on latest trends and best practices in digital marketing
- Incorporate brand tone of voice into text ads across SEM, affiliate and retargeting channels
- Strategize SEM, test new ad types/bidding tactics, and optimize campaigns for improved ROI
10
Experience For Global Digital Marketing Director Resume
- Strategize retargeting and optimize for device, category, audience and other tactics
- Strategize affiliate program across coupon sites, loyalty sites, subnetworks and influencer marketing
- Understand retargeting ads and optimization strategies
- Understand attribution windows across digital marketing software/vendor UIs
- Travel overnight away from corporate offices, including internationally, up to 20 percent of time
List of Typical Skills For a Digital Marketing, Director Resume
1
Skills For Digital Marketing Director Resume
- Demonstration of strong technical savvy, excellent project management skills and strong written and verbal communication skills
- Strong oral, written and presentation skills to effectively communicate and influence a cross functional team are required
- Solid analytics skills software and keyword tools and deep experience with data-driven SEO analysis and optimization required
- Strong business acumen, project management skills and a strong results orientation
- Strong computer skills including (Excel, Google Analytics, relational databases etc.)
2
Skills For Global Digital Marketing Director Resume
- Excellent written and verbal communication skills, able to present complex ideas clearly
- Strong conceptual / analytical / quantitative skillset
- Strong project/program/campaign management skills
- Excellent collaborator and communicator with superior verbal, written, interpersonal and presentation skills
- Strategic/creative thinker with excellent interpersonal, copywriting and presentation skills
3
Skills For Associate Digital Marketing Director Resume
- Outstanding oral and written communication skills that can keep varying groups and teams aligned and informed
- Proven accountability in developing effective spending levels and managing within committed budget parameters
- Demonstrated success in developing and implementing marketing/customer experience strategies and plans
- Strong knowledge and hands-on experience with digital marketing tools and tactics, including websites, social media, SEO, SEM and e-mail marketing
- Proven experience in developing and implementing a successful automated email-marketing program
- Proven working experience in digital marketing; specifically, owned assets
- Proven experience in working in multiple marketing disciplines
4
Skills For Search Engine Optimization & Digital Marketing Director Resume
- Excellent understanding of project management concepts & processes obtained through experience or formal training
- Strong Social, Mobile marketing experience
- Manage and inspire a digital marketing team to grow their knowledge and skills
- Experiences in leading MNCs in Consumer Goods industry and Internet companies
- Advanced knowledge of digital marketing and prior experience in a similar strategic position
- Proven experience in digital media, social media and editorial content management
- Proven experience of deriving insights from data, whether analytics or qualitative data
- Strong customer focus. Experience as a researcher is a benefit
- Prior leadership experience is required
5
Skills For Digital Marketing Director, Kazakhstan Resume
- Shape the digital customer experience through the entire customer journey, telling a brand story and driving effectiveness at every step
- Demonstrate a strong understanding and love for the power of social media
- Attract & develop excellent talent across the Marketing and Customer Experience team
- Proven track record in the digital business, preferably with an overall responsibility for the delivery of digital experiences
- Demonstrating authentic values-based leadership, lead the Marketing & Customer Experience team
6
Skills For E Commerce Digital Marketing Director Resume
- Experience in managing agency relationships and in planning and buying of display media, building campaigns, implementing bidding strategies
- Strong understanding of marketing, content syndication, planning, and executing digital efforts
- Previous digital marketing experience essential (ideally across different retailing industries) including
- Proven track record for developing and executing successful online marketing programs
- Demonstrable experience leading and managing SEO/SEM, email to web campaigns, social media and/or display advertising campaigns
- Demonstrated track record of creating & executing marketing programs is required
- Experience in marketing with at least 8+ years focusing on digital marketing
- Experience in developing and implementing digital marketing strategies
- Hands-on experience managing and measuring integrated media campaigns
7
Skills For Digital Marketing Director Addison Resume
- Seasoned manager with proven success managing external agencies and building teams
- Full understanding of urban music landscape, with connections and proven track record for working with artists in all stages of their career
- Experience collaborating across variety of management levels, including executive management
- At least five years’ PR and/or digital marketing experience, including team
- Balance competing priorities and to adapt to changing requirements
- Experience in SEO/SEM primary function or 10+ years’ in digital marketing role including SEO
- Experience using the AdWords and Bing Ads Editor
8
Skills For Digital Marketing, Director Resume
- Significant experience in digital marketing, brand building, and communications
- Experience in content marketing, social media, mobile marketing, earned media campaigns, eCommerce, and use of web analytics
- Deep understanding of sporting goods industry and the sport of baseball/softball
- Extensive experience with developing and implementing UX Strategy and interaction design
- Extensive experience with display advertising and programmatic buying
- Demonstrated thought leadership in building a digital marketing infrastructure within an organization
- Proven track record in driving results through multi-channel marketing management, KPI measurement, and LTV analysis
- Develop annual omnichannel marketing plans, including investment, by digital channel and market segment to deliver a seamless experience for customers
- Lead the digital marketing team in establishing a strong cross departmental relationship with other Lines of Businesses (LOBs), Legal, etc
9
Skills For Digital Marketing Director Resume
- Experience with SEO, PPC, content marketing, paid search and social marketing
- Proven track record of creating and leveraging digital content
- Experience working with senior executives to create digital marketing programs
- Develop the tracking system of e-commerce marketing effectiveness
- Experience dealing with bloggers and online influencers
- Experience reporting on digital activity to a client
- Online marketing experience with branded product lines
10
Skills For Global Digital Marketing Director Resume
- Strong technical knowledge and expertise, and a firm understanding of the commercial space
- Digital Marketing Experience
- Knowledge or experience working in an agile environment
- Experience in digital marketing for a large scale brand
- Experience in a leadership role driving large scale digital media strategy
- Experience of Paid, Owned, Earned, aspects of Digital marketing
- Retail & Marketing experience in eCommerce and broad business knowledge
- Experience with web and/or marketing analytics (e.g. Google Analytics)
- Experience with marketing automation tools (e.g. Pardot)
List of Typical Responsibilities For a Digital Marketing, Director Resume
1
Responsibilities For Digital Marketing Director Resume
- Work directly with the Chief Digital Officer to design the overall digital marketing ecosystem to support Party City’s eCommerce and overall brand/business goals
- Effective leadership and motivation skills
- Proven people management and performance management skills with the ability to provide clear direction and vision to the team
- Proven experience setting channel KPIs that help elevate the role of each media partner while keeping overall ROI optimized
- Demonstrated experience in a Marketing function, 5+ years in a digital marketing environment in a media industry
2
Responsibilities For Global Digital Marketing Director Resume
- Effectively challenge the views of others as well as your own and successfully gain consensus
- Experience in digital marketing positions, with increasing responsibility
- Experience implementing sales campaigns across multiple channels, platforms and products
- Develops strategies to drive effective distribution of marketing communications based on customer, channel, and campaign variables
- Proven knowledge of marketing, sales and digital strategies
- Work with manager and direct reports to prioritize workload
- Progressively more responsible digital project management and marketing experience
- Possesses analytical ability with a strong proactive approach, great attention to detail, and problem-solving ability
- Demonstrates the ability to multi-task while working independently and/or in a group
3
Responsibilities For Associate Digital Marketing Director Resume
- Experience with hands-on digital marketing for a D2C business
- Strong knowledge of current digital marketing landscape, as well as future trends, with the ability to interpret and apply new trends to support program
- Interact well with people from across the business at all levels of seniority and build strong relationships and influence
- Proven ability to make impactful, strategic decisions
- Demonstrated proficiency on Microsoft Office Word, Excel and Power Point
- Valid Driver’s License (necessary for travel to client sites)
- Successfully operate in a matrixed environment
- Demonstrable experience in designing and implementing successful digital marketing campaigns
4
Responsibilities For Search Engine Optimization & Digital Marketing Director Resume
- Experience with A/B testing to optimize creative and other ad execution components
- Experience in digital marketing in retail or consumer product/service
- Experience with content management systems and digital marketing tools and platforms
- Develop and execute personalized digital experiences and journeys as well as leverage the data accordingly
- Professional services experience, either as a consultant or in a corporate services role, is desired
- Creating a segmented social media strategy leveraging influencer marketing campaigns targeting end-users, patients, and channel representatives
- Working knowledge of database marketing, email marketing, statistical analysis
5
Responsibilities For Digital Marketing Director, Kazakhstan Resume
- Oversee digital marketing investments, including SEO, ASO, search advertising, social media advertising, and, of course, email marketing
- Provide ongoing project management for vendor projects including initiation/evaluation, design, development, training and roll out
- Knowledge and understanding of building compelling sales strategies
- Lead the execution of digital campaigns including on-line advertising, social media, retail partnerships, mobile and emerging channels
- Develop and execute the strategy and planning of all site merchandising including communication throughout the digital and broader organization
- Lead the digital marketing team and develop a digital marketing roadmap to drive innovation across digital platforms including web, social, email and mobile
- Manage relationship with vendors, including contract negotiations, billing, and budget tracking
6
Responsibilities For E Commerce Digital Marketing Director Resume
- Continuously monitors competitor marketing activities, trends and progress in marketing. Adapts and implements promising new techniques
- Manage, coach and motivate direct reports, including carrying out appraisals
- Lead brainstorms, as well as training and planning sessions
- Oversee performance analytics for all marketing investments, using both Google Analytics and in-house analytical tools and resources
- Guide preparation of marketing activity reports and present to VP Marketing
- Collaborate with Global Digital Marketing on leveraging brand equity outcomes to drive the direct to consumer business
7
Responsibilities For Digital Marketing Director Addison Resume
- ROI analysis and analytics reporting to optimize the marketing mix across channels
- Create and maintain dashboards analyzing marketing/social campaigns and KPIs
- Implement defined category Digital Marketing Capability for their respective brands and wider marketing and functional support teams
- Monitors emerging media trends and subsequent development of measurable tests of new digital marketing strategies
- Establish the firm’s web strategy, including the user journey and content mapping approach
8
Responsibilities For Digital Marketing, Director Resume
- Set up the mechanism for data management from capturing to reporting
- Drive the digital marketing activities with a synchronized mindset including offline initiatives as a total solution
- Responsible for connecting brand and online marketing objectives to achieve business goals
- Develop sales infrastructure and best practices for managing and nurturing leads through the digital sales process
- Keep up to date with best practices and emerging strategies in digital
- Manage campaign planning and implementation across social media platforms
- Brainstorm new Marketing and company growth strategies
- Evaluate emerging technologies and provide informed perspective and guidance
9
Responsibilities For Digital Marketing Director Resume
- Track budget and invoices for all digital marketing spend
- Build, manage and coach a performance-based digital marketing team that aligns with company culture and values
- In partnership with brand marketing, identify and lead large-scale, multi-channel, 360 acquisition campaigns – potentially with third-party partners
- Provide regular reporting of team
- Ensure Adobe Analytics tagging best practices are adhered to
10
Responsibilities For Global Digital Marketing Director Resume
- Work with each product team to advise and implement success metrics tracking
- Create and enhance current and future business processes to meet growing needs of business requirements
- Create and maintain project documentation including policies and procedures, status reports, system design, process flows and project presentations
- Conduct project meetings, training sessions to other activation markets (especially in relation to the roll out and implementation of applications)
- Establish and execute a comprehensive digital marketing strategy for KaVo Kerr for North America across consumables and equipment brands
- Lead an internal team of direct reports and manage external partners in the successful execution of the digital marketing strategy and annual brand plans
- Execution of email, marketing automation (Hubspot), web, and social media campaigns
- ROI-driven digital-centric capabilities with ability to anticipate media consumption trends and emerging opportunities
- Create and manage a digital marketing calendar tied to brand and product launch activities
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