Marketing Writer Resume Sample
Monty Hirthe
3569 Nicole Center,
San Francisco,
CA
+1 (555) 424 9957
Work Experience
Senior Marketing Writer
04/2017
-
PRESENT
New York, NY
- Take raw content describing the firm’s services, practices and attorneys and create compelling prose that effectively promotes our capabilities and builds a connection with prospective clients
- Write crisp, accessible pitches that effectively summarize and highlight the firm’s capabilities while maintaining a professional tone and style
- Demonstrated experience in the successful development of internal and external communications – in particular marketing pitch materials.
- Analyze information/assess issues, make recommendations and clearly articulate them
- Self-starter who uses critical judgment, collaboration, and organizational skills to manage multiple projects simultaneously and with minimal supervision
- Write a broad range of new and existing marketing communication including website content, emails, clinical guides, Search Engine Optimization (SEO) articles, banner ads, social media ads, and fliers. Assist in the creation of scripts for videos designed to inform, educate, and tell compelling patient stories. Ensures compliance with client consent/release
- Work directly with department administrators and clinicians to discover, gather, evaluate, and create compelling stories to be used across all digital platforms
- Regularly update website content and other marketing collateral.Read, analyze and evaluate existing website content for reusability and cohesiveness. Edits and repurposes existing copy for improved user consumption and content optimization by search engines
- Represent Marketing department in meetings with clinical departments. Assist departments with the identification of written content needs, propose content solutions, and execute agreed upon solutions
Marketing Writer
11/2010
-
10/2016
Philadelphia, PA
- Work alongside Creative Director and Digital Marketing Director to define communication standards in regards to audience, voice, and overall communication strategy
- Serve as an extension of Marketing creative team, helping to create compelling campaigns that meet various engagement needs.Adapts strategy to changing priorities; achieving timely, cost-effective outcomes for clients. Actively participate and contribute to marketing team's creativity, efficiency and accomplishment of goals
- Experience writing marketing-oriented copy for advertising campaigns, social, and email for major consumer brands — either at an agency or in-house
- Experience writing across social and email channels
- Experience partnering with marketing teams to understand what messaging resonates with our users, and evolve as needed
- A self-starter and someone willing and able to learn new and complicated tools and processes, while contributing to the constant evolution and streamlining of those processes
- Work collaboratively within creative team to ensure appropriate brand expression and consistency
- Concept and write engaging and effective materials, tactics and campaigns for business lines partners, across all media, including web sites, sales promotion literature, technical and promotional marketing materials, advertising, email communications, infographics, video, and other sales and marketing collateral
Creative Marketing Writer
08/2008
-
10/2010
Houston, TX
- Leverage understanding of all audiences; including prospects, customers, market segments and sales distributions
- Possess a solid understanding of the financial services industry and insurance and banking products. Translate often complex insurance, financial and banking concepts into meaningful content for consumers and customers
- Work closely with print and digital designers, account managers, project managers, business partners and other subject matter experts to develop innovative concepts, informational and promotional materials and tactics
- Knowledgeably and enthusiastically participate in brainstorming sessions and creative workshops
- Develop strong diverse concepts and proven ability to effectively present creative
- Understand and, as appropriate, participate in developing marketing strategies, communications plans and creative briefs, and work to ensure the integrity of the strategy is maintained throughout the creative process
- Demonstrate effective time management, and using appropriate workflow tools in handling and prioritizing multiple projects regardless of the changing scope, timelines, goals and deliverables
- 5+years of experience in Marketing and/ or Communications
- Fluency in major communication channels and tactics, including print, digital, experiential, motion graphics and spoken
Education
St. Lawrence University
2004 - 2008
Bachelor's Degree in Journalism
Professional Skills
- Possess strong interpersonal skills, critical thinking skills and leadership capabilities
- Strong writing skills and experience incorporating feedback as part of the writing process
- Marketing writing experience with excellent verbal communication skills
- Integrative skills and good social skills to acquire information
- Excellent verbal and written communication skills, including the ability to consult and ask information-gathering questions to clients and customers
- Strong creative writing skills in a range of styles and formats
- Excellent written and verbal communication skills in English: Ability to independently research and write articulate, compelling materials
How to write Marketing Writer Resume
Marketing Writer role is responsible for research, digital, design, messaging, editorial, creative, storytelling, leadership, editing, translation.
To write great resume for marketing writer job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Writer Resume
The section contact information is important in your marketing writer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Writer Resume
The section work experience is an essential part of your marketing writer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing writer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing writer position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Writer resume experience can include:
- High attention to detail, excellent organizational skills, ability to multi-task
- Strong familiarity and experience working with or writing about enterprise software, product integrations, computer security, and machine learning
- Demonstrated experience in the successful development of external and internal communications to support marketing and business development needs
- The flexibility to work effectively on a team, as well as independently
- Proven experience of copywriting within the fashion or a related industry
- Proven experience of translation
Education on a Marketing Writer Resume
Make sure to make education a priority on your marketing writer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing writer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Writer Resume
When listing skills on your marketing writer resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing writer skills:
- Excellent writing ability and editorial skills
- Strong time management skills, with the ability to multitask on a demanding schedule
- Strong interpersonal skills when communicating with individuals and groups
- Excellent narrative and technical writing skills
- Analytical and creative thinker with an impeccable eye for detail and excellent problem solving skills
- Equally strong written and verbal communication skills, and the ability to interface with all levels of management
List of Typical Experience For a Marketing Writer Resume
1
Experience For Content Marketing Writer Resume
- High attention to detail and excellent time management skills
- Demonstrated marketing copywriting experience with a strong focus on B2B (writing/content samples required)
- Skilled at understanding and supporting business and communications objectives in writing projects
- Demonstrate the ability to research, learn and communicate about emerging technology trends and technologies
- Develop and maintain strong working relationships with both internal and external stakeholders
- Experience in SEO and organic marketing
- Demonstrates sensitivity to partners and the ability to maintain strict confidentiality of the firm’s internal affairs
- Proven ability to meet deadlines, collaborate and influence others
- Copy-edits and revises work developed by others prior to publication
2
Experience For Senior Marketing Writer Resume
- Write effective copy for digital advertising
- Collaborates with graphic designers to develop student recruitment pieces for our clients and evaluate their effectiveness
- Exhibit the aptitude to prioritize and efficiently manage workloads from multiple work streams with deadlines
- Optimize content production process to solve effectiveness
- Embrace the creative process to deliver the strongest possible pieces under deadline pressure
- A portfolio that showcases your experience and personality
- References and case studies written in such a way as to give evidence to identified proof points
3
Experience For Creative Marketing Writer Resume
- Applying creativity/strategic insight while participating in brainstorming, storyboarding, and other strategy development sessions
- Writing, editing, and proofreading communications on the firm’s capabilities, investment philosophies and strategies, and wealth management services
- Updating CDM Smith marketing materials, including resumes, project descriptions, and qualification packages
- Being actively involved in the CDM Smith marketing discipline group by participating on task forces and committees, as available
- Understanding of writing process typography and basic design principles
- Ensuring that marketing and visual presentation information and files are maintained and up-to-date
- Understanding of best practices in design and digital communications, ability to work with developers and designers as part of a project team
- Utilizing a theme-based approach for the development of proposal and presentation efforts
4
Experience For Benefits Marketing Writer Resume
- Passion for writing and developing content that can educate, inspire and motivate
- Work in a team setting, communicating clearly and confidently with colleagues, business partners and subject matter experts
- Leverage understanding of all audiences; including prospects, customers, market segments and distributions
- Printed projects:Translating printed marketing projects such as gift guides, seasonal guides and postcards
- In the absence of our existing Fashion Writer, provide holiday cover by translating articles for the weekly online magazine
5
Experience For Senior Marketing Writer / Editor Resume
- Portfolio showing a variety of writing examples
- Guide client team in developing proposal win themes and reflecting them throughout the proposal
- Develop enterprise story telling to create winning presentations and proposals
- Assist with developing customer communications including presentations and product updates
- Ensure that all copy is consistent with Greenway Health positioning, branding, and AP Style
- Assist with formatting and producing final product
- Develop strategic messaging and positioning concepts
- Creates compelling copy for various admissions materials (e-mails, landing pages, letters, postcards, self-mailers, digital ads)
6
Experience For Clinical Genomics & Bioinformatics Technical Marketing Writer Resume
- Coordinates multiple projects, while managing own workload and tracking time spent
- Stay abreast of emerging technologies and make recommendations for clients and the department based on learning
- Integrate key messaging and positioning throughout all thought leadership materials
- Adapts brand voice to varying content channels, audiences and stages in the buying cycle
- Links themes across content for consistency of storytelling and messaging
- Edit content produced according to style guide and provide constructive feedback to other content marketing writers
7
Experience For Digital Content Strategist / Marketing Writer Resume
- Write marketing materials including advertisements, web-site copy, brochures, articles, press releases, letters, emails, trade-show descriptions, and so forth
- Create and present compelling, conceptual ideas and write supporting copy that connects those ideas to the Kronos brand, our products, and services
- Write engaging copy for video scripts and social media to help support marketing initiatives and communicate the Kronos story
- Write compelling copy for a wide range of media and marketing purposes: video, email campaigns, print collateral, event promotions, web copy, social media, etc
- Preparation and planning of content, including resources, project plan, work packages, milestones and deadlines
- Responsible for copywriting and editing all content, communications, and other materials to support campaigns based on campaign briefs
8
Experience For Proposal / Marketing Writer Resume
- Capable of finding or establishing structure where none was apparent
- Track record in producing content and materials on time, within budget and on strategy
- Provide high-level reporting, writing and editing for external and internal communications, including those that support the needs of firm leadership. Solicit input and feedback from internal clients (firm leadership, attorneys, practice and business development staff), proofread and fact-check material on tight deadline
- Take raw content describing the firm’s services, practices and attorneys and create compelling prose that effectively promotes the firm’s capabilities while maintaining a professional tone and style
- Supports the development of global messaging materials for CSD employees and stakeholders
- Knowledgeably and enthusiastically participate in brainstorming sessions and creative workshops, develop creative briefs, and present concepts and creative
- Capacity to absorb internal information and translate it into persuasive, relevant, benefit-oriented messaging
- Expert knowledge of AP writing style
9
Experience For Technical Marketing Writer Resume
- Deliver high-quality writing for visual, voice, and multi-modal user interfaces
- Write fun, compelling interactive dialog for audio and mobile games
- Contribute new feature ideas and execute on existing projects
- Create persuasive writing to promote the sale of Capital’s products and services
- Write clear, precise, persuasive marketing copy
- Continuously improve our writing and review process through best practices
- Evaluate existing website content to ensure accuracy, appeal and relevance, and collaborate with content owners when replacement content is required
- Write thought leadership content including white papers, blog posts, speaker presentations, etc
- Collaborate with the product marketing team and others to develop concepts and direction for thought leadership
10
Experience For EBU Content Marketing Writer Resume
- Ensure accurate and consistent use of editorial guidelines and other quality standards for all marketing communication materials
- Supports public relations (PR) with the development and editing of articles and press releases
- Work closely with the Content Strategist and the creative marketing team
- Write quickly, accurately and creatively for multiple audiences on a variety of topics. Attention to detail in spelling, grammar and AP style are all essential
- Write marketing scripts for videos, webinars, and so forth
List of Typical Skills For a Marketing Writer Resume
1
Skills For Content Marketing Writer Resume
- Proven interpersonal skills and ability to collaborate effectively across an organization
- Proven ability to manage deadlines and work effectively with cross-functional teams under strict deadlines
- Excellent, customer-centric oral and written communication skills
- Marketing communication writing samples that demonstrate effective brand promotion required
- Willing to diplomatically but effectively challenge incomplete or dubious information
- At least six years experience in marketing or communications with at least two years writing experience in B2B, PR, or marketing communications
- Superior writing, communication and critical thinking skills
- Proven experience of commercial and editorial fashion writing for the digital industry
- Work and interact smoothly and effectively across multiple marketing channels and departments in a team-oriented environment
2
Skills For Senior Marketing Writer Resume
- Work closely with internal resources across ADP to effectively go-to-market across a variety of initiatives
- An ability to collaborate effectively with colleagues in the Development Office, campus partners, and alumni and donors
- Creative concept development experience and a strong design aesthetic
- Highly motivated with a strong work ethic and the ability to operate independently with minimal supervision
- Works effectively with minimal supervision or as part of a team
3
Skills For Creative Marketing Writer Resume
- Develop stories that effectively communicate with specific audiences with specific interests
- Marketing copywriting experience with an emphasis on B2B
- Copywriting or editorial experience
- Multidisciplinary writing and design experience, including the areas of marketing, communications, technical writing, and testing
- Has experience with InDesign, formatting and editing in existing brand formats and in using online content management systems
- Work experience developing, writing and managing marketing content for large organizations
- Experience researching market dynamics and client needs, and using this knowledge to create compelling content that highlights product or service value
4
Skills For Benefits Marketing Writer Resume
- Demonstrated research abilities on emerging technology trends and technologies including security, artificial intelligence and cloud computing
- Experience in SEO, social & digital writing, interviewing and following up
- Experience in proposal writing, ghostwriting or case study writing required
- Responsible for reviewing, editing and proofreading new content prior to release
- Experience in document management using Office 365 tools including SharePoint
- Portfolio of high-quality published material, including strong examples of digital and social content creation as well as original creative concepting
5
Skills For Senior Marketing Writer / Editor Resume
- Professional work experience in writing, editing, communications and/or Public Relations
- Experience working collaboratively in matrix environments and managing external partners
- Experience in executing marketing projects that helped increase brand visibility and sales leads
- Develop messaging systems that support marketing and communications initiatives and the university’s strategic priorities
- Proven track record on management and team building, including the ability to set objectives, measure success, and meet (or exceed) goals
6
Skills For Clinical Genomics & Bioinformatics Technical Marketing Writer Resume
- At least two years of experience researching and writing in a deadline-driven environment
- Professional writing and editing experience
- Liaises with business stakeholders as required by writing activities to ensure a good understanding of the business area concerned
- Two years of professional experience in event planning, marketing, or administrative support
- Comfort with managing multiple projects, priorities and competing deadlines in fast-paced environment
- Strong understanding of software development and UX principles
- Experience writing for interactive voice platforms
- Experience copywriting for an Internet or media brand
- Experience with sales, proposal or reference writing processes
7
Skills For Digital Content Strategist / Marketing Writer Resume
- Business writing experience
- Technical marketing experience
- Relevant experience, preferably in an advertising agency or university advancement operation
- Experience with content marketing software
- Describe your experience in working as part of a creative team
- Describe your experience writing content for websites and other digital communications
- Strong ability to translate complex concepts into clear, concise, compelling, customer-centric copy and content for a variety of channels
8
Skills For Proposal / Marketing Writer Resume
- Flawless at grammar, punctuation, and usage (with experience following a style guide)
- Experience in podcast production and editing
- Experience working in a Content Management System (Sitecore)
- Develop copy strategies that support marketing and communications initiatives and the university’s strategic priorities
- Experience writing for enterprise products or technologies
- Experience writing for technical and business audiences
- Interface with subject matter experts to create effective outlines, and then conduct the research necessary to write compelling and authentic technical content
- Work closely with our design team to ensure strong integration of copy and concept and be comfortable giving visual feedback
9
Skills For Technical Marketing Writer Resume
- Contributes to developing high priority/important communication pieces
- Multitask, set priorities and meet multiple competing deadlines in fast-paced environment
- Experience in video game development or a related field
- Helps drive the creation of original concepts that result in effective and compelling communications materials
- Provides feedback and coaching to other content contributors to help develop a team of strong writers and storytellers
- Has a strong interest in international development cooperation
10
Skills For EBU Content Marketing Writer Resume
- Excellent command of the written and spoken English language
- Technical or commercial education, or adequate professional experience
- Experience with RFIs, RFPs, and unsolicited bids
- Excellent knowledge of spelling and grammar
- Relevant experience in marketing, public relations or a related field
- Experience managing media buys with measurable results
- Experience with WordPress and Adobe Creative Suite/InDesign
- Strategic thinker with broad perspective and, at the same time, demonstrates an acute attention to detail and ability to execute flawlessly
- Accurately prioritize and productively manage multiple projects to meet deadlines
List of Typical Responsibilities For a Marketing Writer Resume
1
Responsibilities For Content Marketing Writer Resume
- To translate English copy into German in a way that balances the need to remain faithful to the original content with creative flair – ultimately recreating NET-A-PORTER’s strong editorial voice in translation
- Experience in multichannel copy experience including web, trade show dress, social, print and video scripting
- Demonstrable and varied writing experience, preferably in a marketing environment
- Experience as part of a content-focused marketing content delivery team, either in-house or agency
- Writing portfolio that shows a wide variety of work in digital, print, and interactive spaces
- Working with Mott MacDonald’s practice leaders and technical and regional directors to
- Understanding of philanthropic and policymaker audiences
2
Responsibilities For Senior Marketing Writer Resume
- Email marketing copy: Translating weekly customer emails, including designer- and trend-focused email campaigns
- Be familiar with Web writing best practices, including a working knowledge of SEO/SEM best practices
- Promotions: Translating copy for all promotional activities, including banners, competitions, designer launches and seasonal campaigns
- Printed projects: Translating printed marketing projects such as gift guides, seasonal guides and postcards
- Create cohesive narrative, blog articles, landing pages, marketing campaigns, social media content and long-forms to hit aggressive deadlines
- Expertise in editing and proofreading all types of copy
3
Responsibilities For Creative Marketing Writer Resume
- Knowledge of best practices for writing for print, web, advertising, and social media
- Comfortable learning and writing about technical topics, especially for less-technical audiences
- Highly flexible; comfortable working under ambiguous circumstances and frequently changing and tight deadlines
- Write copy for 10-15 internal or external promotions each week while also contributing to a variety of ongoing longer-form content projects
- Tailor the voice and tone of your copy for different customers or customer groups, brands, and media types, while employing focused storytelling
- Review videos, slide presentations, and other collateral with an eye to designing and developing content for internal and external communications
- Site copy: Translating site navigation and customer-care policy documents
- Assist with the development of internal communications as requested, partnering with HR and other departments
4
Responsibilities For Benefits Marketing Writer Resume
- Strategize and generate authoritative content off of industry news as well as competitive+marketing trends
- Track metrics to gauge success of content and regularly report to IBM team, making recommendations to optimize content as needed
- Knowledge of best practices for writing for the web
- Knowledge of value proposition development and persuasive conversion-centric messaging
- An eye for detail; confidence in proofreading materials for accuracy and consistency
- Write in a conversational style suitable for marketing communications
- Target and write for different audiences, including media, editors, executives, and engineers
- An aptitude in journalism over technical writing
- 4)Upload as Other Document 1- Writing Samples/Portfolio
5
Responsibilities For Senior Marketing Writer / Editor Resume
- Craft enticing promotional copy that best personifies our brand voice in line with our brand guidelines
- Knowledge of the following languages and software programs
- Capable of crafting news & feature stories for BKDLife, the firm’s internal magazine
- Write feature articles, point-of-view papers, technology insights, blog posts and other marketing content
- Interview subject-matter experts, leveraging their expertise to develop content
- Create and manage lively copy to reinforce and improve brand awareness and company messaging
6
Responsibilities For Clinical Genomics & Bioinformatics Technical Marketing Writer Resume
- Be maniacal about ensuring that content is relevant for audience and have a keen eye for quality over quantity
- Creates content marketing initiatives to drive traffic, engagement, and leads that convert to sales or strengthen customer retention
- Generates imaginative ideas with other members of the marketing team
- Writes, edits, proofreads, fact checks, and coordinates production of a variety of corporate and marketing communications materials
- – Outreach, Research and Planning
- In-depth understanding of game mechanics, genres, and conventions
- Gain deep understanding of individual modules and page templates
- Assist with UX/Copy cross-over tasks such as navigation, adding new modules, etc
- Adept at improving clarity and readability
7
Responsibilities For Digital Content Strategist / Marketing Writer Resume
- Able to dig for answers or information (during interviews or meetings, or on your own)
- Comfortable writing within a structured format, even when the inputs are numerous and come from multiple stakeholders
- Knowledge of, or interest in, fashion and the luxury market
- To translate English copy into French in a way that balances the need to remain faithful to the original content with creative flair – ultimately recreating NET-A-PORTER’s strong editorial voice in translation
- Work with other writers, designers and project managers to help fulfill a project’s copy requirements
- Related work experience or equivalent combination, with strong preference given to those who have worked in nonprofits, marketing, fundraising, and/or journalism
- Experience managing outside vendors and freelancers
- Form relationships with data-driven researchers
8
Responsibilities For Proposal / Marketing Writer Resume
- Understand and interpret data and translate it for mainstream audiences
- Use project management systems and software
- Propose innovative new features and games for the product
- Collaborate in a highly-productive creative environment
- Align with and help define the Google Assistant's persona
- Create and maintain large content sets
- Evaluate product quality and recommend design changes
9
Responsibilities For Technical Marketing Writer Resume
- Team player who displays a positive, professional attitude always and assumes accountability and responsibility for all assigned projects
- Work with stakeholders of all levels under strict deadlines
- Experience in providing direction to internal and external resources, multi-tasking and triaging priorities in a rapidly changing environment and have the proven ability to allocate resources to effectively meet priorities
- Manage the end-to-end RFP response process to ensure all expectations, actions, and timelines are understood and met
- Write, edit, and format proposal documents so that they are accurate, well-written, and persuasive
- Create content and design slides for a variety of presentations
- Maintain newly created content in a centralized knowledge base
- Develop and edit content that supports the university’s SEO strategy
- Actively participate and contribute to the team’s creativity, efficiency and accomplishment of set goals
10
Responsibilities For EBU Content Marketing Writer Resume
- Write marketing communications for the company website, marketing collateral, email campaigns, social media channels, event/conference-specific communications, time-sensitive communications on industry relevant topics to support go-to-market initiatives, and other lead generation communications
- Assist with the management and frequent updating of company and product information, post timely industry news and company updates, promote go-to-market initiatives, events, webinars, conferences, etc
- Write sales-specific copy around our products, capabilities and value proposition for sales presentations, client proposals, case studies and sales collateral. Assist with formatting and producing final product
- Partner with Product Marketing and Sales to help describe our capabilities and value proposition and compile into collateral pieces
- Edit and proofread copy
- Develop requests from the AppDynamics sales team into shareable stories that broadly add value for the enterprise software industry
- Edit material created by subject matter experts
- Improve and optimize content for search
- Increase awareness of AppDynamics’ solution and new product offerings
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