Optimisation Manager Resume Sample
Hank Wolf
5713 Treutel Circles,
Chicago,
IL
+1 (555) 693 0008
Work Experience
Digital Optimisation Manager
03/2018
-
PRESENT
Chicago, IL
- Exchange learning's, best practice and engage across Maersk Line Operations teams on collaboration and visualization systems and initiatives
- Provide technical support to 24/7 bunker operation
- Local Cost Management Heads
- Local Business Heads (e.g. head of Cards, Retail, Mortgages, etc.); HR Generalists (from corresponding Business Unit/Business Area);Finance and/or Business Planning and Analysis teams
- Global GCB HR and Finance teams
- Lead the test planning process to identify tests to be performed, prioritizing these in alignment with business needs & IT releases
- Work closely with the business leads to capture input, translate these into requirements, working with our partners in the analytics teams to determine KPI’s
- Manage all aspects of test development with internal and external partners
- Knowledge in Fare Filing standards and usage of ATPCO system is an advantage
Optimisation Manager
11/2015
-
02/2018
Chicago, IL
- Strong communication skills with high standard of written and spoken Chinese and English
- Strong stakeholder management skills, with an ability to constructively challenge and influence work processes and methods
- Quick learner with the ability to work independently
- Demonstrable knowledge and experience of A/B & MVT testing
- Excellent communication skills, able to interpret data and provide meaningful insight to a non-technical audience
- Good knowledge of digital analytics using Adobe Site Catalyst
- Able to work with multiple stakeholders and manage third parties including agencies
BC Price Optimisation Manager
11/2009
-
10/2015
Dallas, TX
- Strong proficiency with Excel, Microsoft Word and PowerPoint
- Experience working in an Agile environment would be beneficial
- Contributing to the Personalisation team, demonstrating commitment to the team’s goals coupled with dedicated and singular focus on execution and delivery
- Experience in executing and evaluating tests to optimize the online conversion funnel performance
- Ensure the customer journey is optimised from an operational, commercial and user experience perspective
- Lead projects (if required) to illustrate excellence in CRO so that it forms the benchmark and case study for success
- Collaborative working with Senior Management, Sales and Marketing teams to ensure online customer journeys are aligned and consistent
Education
Argosy University - San Diego Campus
2004 - 2008
Mba's Degree in Business
Professional Skills
- An effective communicator at all levels and demonstrate strong relationship management and stakeholder engagement skills
- Excellent stakeholder management skills with an ability to manage priorities
- A very high level of communication and presentation skills, both written and verbal, with experience in negotiation and influencing at all levels
- Strong analytical, communication, and organisation skills.
- Strong IT and numerical skills – On-line platform knowledge
- Team player with excellent people skills and the personality to engender trust and confidence
- An experienced team manager who can demonstrate a track record in managing, developing and motivating others
How to write Optimisation Manager Resume
Optimisation Manager role is responsible for design, negotiation, software, finance, credit, training, integration, trading, reporting, research.
To write great resume for optimisation manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Optimisation Manager Resume
The section contact information is important in your optimisation manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Optimisation Manager Resume
The section work experience is an essential part of your optimisation manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous optimisation manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular optimisation manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Optimisation Manager resume experience can include:
- Identify and monitor improvements to KPI’s on key retention, customer lifecycle and other initiatives using web analytics etc. to review key performance indicators, identifying testing hypothesis to deliver conversion improvements
- Strong influencing and communication skills to operate successfully across the matrix organisation
- Strong communication skills with the ability to be able to deliver analytic and technical insights to our businesses
- Excellent, industry leading conversion rate optimisation skills
- Operate effectively within a constantly changing environment and deliver work on time every time to the highest possible standards
- Visual design skills for prototyping and interface design e.g. landing pages
Education on an Optimisation Manager Resume
Make sure to make education a priority on your optimisation manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your optimisation manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Optimisation Manager Resume
When listing skills on your optimisation manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical optimisation manager skills:
- Very good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Highly experienced leader; experience in defining and delivering initiatives to improve experience and commercial return
- Proven experience in driving operational process improvements and lean methodology
- Advanced skills in A/B, MVT Testing and Personalisation (Adobe Target and optimizely) or similair
- Prior experience in business modeling
- Good commercial experience in a similar role
List of Typical Experience For an Optimisation Manager Resume
1
Experience For Digital Optimisation Manager Resume
- Proven experience within optimisation, personalisation and UX
- Strong CMS experience, ideally in Sitecore
- Confidence when actively identifying and monitoring KPIs to ensure excellent service and satisfaction scores
- CRO experience and a thorough understanding of current SEO best practice
- Commercially astute with experience of working within a fast paced customer centric environment
- Have a well-defined usability testing strategy that provides us with valuable insights on how to improve the UX experience
- Become the subject matter expert within the experience space so that this element of any user journey is continuously at the forefront of any suggested changes
- Demonstrate latest Optimisation, personalisation and UX design trends, thinking, compromising and ultimately delivery
- Understanding of online behaviours and how customer journey is amended to reflect these
2
Experience For Conversion Optimisation Manager Resume
- Provide insight to marketing teams to drive revenue and KPI optimisation for our customers across all channels and all businesses
- Using customer satisfaction metrics ensure the products and services meet our users requirements by analysing customer insight to optimise content and the customer journey
- Knowledge of tracking systems and analytics software such as GA
- Commercially astute, driven, and able to deliver against extremely challenging deadlines in a very fast-paced environment
- Facilitate technical engineering support/insight to 24/7 teams onsite and act as a liaison into Fleet Optimisation departments
- Monitor progress against plans and provide weekly status reports, highlighting key issues and new risks
- Knowledge of tag management tools such as GTM
- Highly analytical, focused and results-driven
- Take on responsibility for own projects
3
Experience For BC Price Optimisation Manager Resume
- An Agency background would be prefrable
- Through x-functional projects identify new opportunities for energy savings onboard vessels
- Keep a close link to technical energy efficiency team in Mumbai
- Identifying, developing and implementing innovative initiatives to achieve new levels of performance for existing products, processes and systems, and contribute to developing and implementing new initiatives
- Support development of data strategy and execute key initiatives to drive adoption across the Mortgages business
- Leading and developing effective working relationships with key stakeholders and teams across the Mortgage family, ensuring we actively contribute to the communities that support us
- Assessing and resolving specific and non-routine problems, using in depth analysis of financials and performance trends, developing potential solutions and determining the best outcomes
- Influencing decisions and make judgement calls on strategic outcomes, by collecting and analysing available information to identify underlying problems and complexities of performance
4
Experience For Conversion Rate Optimisation Manager Resume
- Proven delivery of exceptional customer and business performance through driving a world-class commercial customer culture
- Ensuring compliance with legal, regulatory and operational requirements in all model building and decision making
- Creating and updating a range of statistical models to provide data led insights
- Using innovative customer analysis to identify commercial opportunities
- Support the team in building relationships across the local community, ensuring that we actively contribute to the communities that support us
- Strong analytical and numeracy skills; proven ability to manipulate and interpret complex data to draw insightful conclusions and present findings effectively to a senior audience
- Proven ability to deliver a wide range of high quality outputs under time pressure whilst working at both a strategic and more detailed level, including data analysis
5
Experience For Structures Optimisation Manager Resume
- The ability to ensure compliance with regulatory and risk management parameters
- Communicate optimisation insights to product marketing teams and senior stakeholders in a non-technical, visually compelling manner to support and identify the most effective marketing channel communications for our customers
- Understanding the commercial business context within Marketing and Digital to enable effective testing and application of control data
- An academic background in Statistics or Econometrics
- Use of SAS, SQL, Python, data warehouse and / or Adobe Site Cat data extraction and or analytics
- Work to the set budgets and forecast to ensure that the relevant KPI’s are met
- Drive the implementation of initiatives to continually increase conversion rate across the relevant digital channels
- Manage and initiate improvements around the digital experience across all current / future applications ensuring alignment with any pilot and / or digital programme goals
- Using the CMS, design and drive the optimisation/ UX for the relevant digital platforms that includes user journeys and usability testing
6
Experience For Assistant Fare Optimisation Manager Resume
- Work very closely on an on-going daily basis with the Digital UX Programme team, to propose, scope and quantify future updates to the digital platform
- Ensure that all business decisions are based on data analysis, insights and drive value for the customer and prospect funnels
- Identifying trends and use patterns to identify and quantify customer habits and behaviour to recommend modifications to maximise traffic, reduce abandonment rate, and increase sales
- Provide a regular suite of reports to the Senior Digital Optimisation Manager on new initiatives, data insights and key results
- Experience with a variety of research techniques including user interviews, stakeholder interviews, competitive analysis, user journey mapping, usability testing, traffic / funnel analysis etc
- Strong demonstrable experience in requirements gathering, storyboarding, wire frames and UX principles
- Highly analytical and data driven with extensive knowledge of google analytics
7
Experience For Senior Digital Optimisation Manager Resume
- Engage audiences at all levels
- Manage and work to the set budgets and forecast to ensure that the relevant KPI’s are met
- Identify and drive the implementation of initiatives to continually increase conversion rate across the relevant digital channels
- Provide direction and initiate improvements around the digital experience across all current / future applications ensuring alignment with any pilot and / or digital programme goals
- Work with the wider digital team to analyse and optimise all channels which drive traffic, to maximise learnings
- With the support of the optimisation team, own the personalisation engine of the new platform as another method of driving optimisation and conversion and create a personalisation strategy based on insight developed from within the core engine
- Work closely with the CRO manager, using the CMS to create, deploy, analyse and drive the outcomes from tests to understand user impact and volume uplift of potential changes
- Support the digital leadership team so that all business decisions are based on validated tests
- Drive sell-thru through and ongoing improvements to the onsite configurable toolset
8
Experience For Channel Optimisation Manager Resume
- Work with analytics to ensure framework to support merchandising decisions
- Work with the Digital product manager to manage the relevant 3rd party relationships to maximise efficiency and performance
- Ensure that all business decisions are based on data analysis, insights and drive value for the customer & prospect funnels
- Create and execute a digital channel test strategy for usability, content and campaigns
- Recommend and support in the delivery of new initiatives in order to achieve the teams KPI and business objectives
- Remain up to date with latest tools and best practises in digital optimisation
- Work closely with the Content team to ensure that content is in place as required through the tool
- Provide regular updates to the digital leadership team and key business stakeholders on new initiatives and key results
- Your main responsibility is to tackle problems and seize opportunities for our consumers
9
Experience For Contact Centre Optimisation Manager Resume
- Build capabilities and processes to enable markets and product owners to test content as well as functional enhancements
- Collaborate closely with the product teams to capture input and translate it into optimization requirements
- Manage all aspects of test intake, development and quality assurance with internal and external partners
- Work closely with the product merchandisers to understand their key trends, best sellers and campaign plans
- Understand and report on product range optimisation
- Work closely with marketing, merchandising, analytics, customer experience and SEO/SEM team to ensure wider cross-channel campaigns are translating into tangible, logical site experiences
- Demonstrable UX skills
- Proven experience in generating wireframes and user journeys for an ecommerce business
10
Experience For Digital Channel Optimisation Manager Resume
- A strong team player with the ability to think from a commercial as well as an analytical perspective
- Working knowledge of all digital marketing disciplines
- Working knowledge of Google tools like AdWords, Google Search Console is desirable
- Drive continuous optimisation through ongoing measurement and performance reporting of the targeting, testing and personalisation programmes
- Lead and develop testing of site performance and thorough evaluation of any changes, using A/B testing tools as appropriate
- Ensure the optimisation workspace and outputs are embedded and utilised in the wider Pricing and Underwriting teams
- An existing understanding of HTML, JavaScript and CSS (desirable) or a willingness to learn (essential)
- Build and maintain regular and ongoing communications with all stakeholders taking time to understand business requirements
- Manage monthly digital visual merchandising calendar
List of Typical Skills For an Optimisation Manager Resume
1
Skills For Digital Optimisation Manager Resume
- Good analytical skills, awareness of key technologies and tools used for Data analysis
- Proficiency in Office applications (advanced skills in Excel and PowerPoint)
- Numerical and analytic skills with an ability to analyse extensive data and commercially evaluate activity and complete results reports
- Well-developed interpersonal, communication and written skills
- Alongside the customer team within Marketing plan the effective implementation and running of digital personalisation using appropriate data
- Experience in an external consulting environment or internal consulting roles
- Some experience designing and building wireframes
- Experience in defining and executing optimization/ conversion tests in collaborative multi-functional teams
- Experience with A/B testing tools e.g. Optimizely, IOM and Adobe and using statistical models to determine the significance of observed results
2
Skills For Conversion Optimisation Manager Resume
- Practical experience in developing and maintaining statistical models preferably within financial services products/segments, digital or Telco
- Excellent understanding of Digital Marketing and ideally E-commerce
- Manage the backlog of activity going into the testing tool, then work with the delivery teams to prioritise and recommend changes to the digital channels
- Act as ambassador for testing across the .com Experience and other Digital Brand Commerce teams to drive a testing and optimization mindset
- +2 years’ experience in executing AB & MVT optimisation campaigns through self-serve tools, preferably Adobe Target
3
Skills For BC Price Optimisation Manager Resume
- Strong understanding of risk management and drives a controlled environment
- Good understanding of the competitive landscape across major consumer financial institutions
- Effective in problem analysis and willing to make decisions, render judgements and take action
- Experience of leading a team within optimisation, personalisation and UX
- Drive the test planning process to identify the most valuable tests to be performed. Prioritize these in alignment with product owners
- Collaborate with Analytics and UX Research teams to translate stories into business cases using solid quantitative & qualitative customer data
- ECommerce trading experience
- Extensive experience in Financial Services or related industry
- Experience with observational customer research (listening labs, usability, eye tracking, etc.)
4
Skills For Conversion Rate Optimisation Manager Resume
- Experience using optimisation and testing tools,
- Review site KPIs on a regular basis to help establish opportunities and prioritise initiatives according to return
- Previous experience working with Adobe Tools
- Experience using Qubit or similar tools preferable
- Previous experience in managing the analysis and optimisation of website and digital content
- Previous experience in running UAT for projects and or developments
- Ensure effective use of Data across the team – working with Digital Operations to build competence across the team
5
Skills For Structures Optimisation Manager Resume
- Ensure effective Change Governance is established and followed. Ensuring regular reviews of change initiatives to ensure all risks have been reviewed
- Experience in eCommerce in a market or global consumer-focused CRO role
- Understanding of web principles and practices
- Responsible for the delivery of reporting to senior management including monthly performance summaries on KPI’s such as funnel analysis
- Knowledge of usability testing principles such as A/B and MVT testing
- Microsoft Office, specifically the use of Powerpoint, Excel and Word for creating presentations for product marketing teams and senior stakeholders
- Co-develop the conversion optimization Chapter roadmap, ensuring Success Rate, Speed and Testing Culture/Maturity improve and become more sophisticated
- Constantly monitoring and keeping a close eye over the digital platforms to ensure it is optimised and address issues immediately
6
Skills For Assistant Fare Optimisation Manager Resume
- Broad and deep digital merchandising trading expertise
- Regular optimisation reporting as required by Digital and wider business stakeholders
- Manage optimisation plan providing recommendations on short/mid/long term delivery
- Automation of reporting across multiple platforms and toolsets
- Champion A/B, MVT testing and personalisation within all SCRUMs
- Own the reporting out and actions derived from a test outcome to the organization
- Work closely with the CRO manager to build a complex portfolio of funnel reports to provide insight for optimising funnel performance
- A thorough understanding of current SEO best practices
7
Skills For Senior Digital Optimisation Manager Resume
- Be the gatekeeper for all testing activity in the live environment
- Support the Digital teams on technical needs around the tool and become the go to for all things around testing and personalisation in the web channel
- Provide analysis and reports on testing (monthly basis) and analytical support for individual products or proposition in development
- Full UI and QA testing for all projects
- Own the reporting out and actions derived from a test outcome to the organization & work together with analyst to analyze results
- Quickly reacting to trade performance and competitor activity even weather
8
Skills For Channel Optimisation Manager Resume
- Develop the digital visual merchandising strategy across our key markets of UK, Germany (DACH markets) and France
- Manage the production of models for Home price optimisation, ensuring these use appropriate techniques and data and are well documented
- Knowledge of SAS, EMBlem and RADAR software is preferable
- Actively seek feedback on own performance from others and take action to develop and improve own capabilities accordingly
- Analysis of conversion funnels and other insight
- Identification of navigation and UX improvements to drive conversion
- Manage change and ambiguity
9
Skills For Contact Centre Optimisation Manager Resume
- Clearly present numerical information
- Define and own optimisation strategy within function
- Track record of successful operations and execution capabilities
- Take the operational lead role for our 3rd party personalization and ratings and reviews vendor tools
- Build and deliver A/B and multi-variant tests to deliver conversion rate improvements, increase basket size, reduce bounce, increase logins etc, ensuring that all KPIs are accurately tracked and reported on
- Responsibility for UX and customer journeys, ensuring sites are set up to deliver the best experience possible
- Work with our Marketing teams to support conversion from marketing campaigns, seeking opportunities to improve relevant metrics where possible
- Owner of our Google Analytics and Google Tag Manager set up and implementation, ensuring accuracy of analytics data at all times
- Work with our Ecommerce Analyst on delivery of suitable reports and dashboards
10
Skills For Digital Channel Optimisation Manager Resume
- Be the voice of the customer at every stage in the user journey
- Ensure all available tools are utilized to their potential
- Use a variety of tools at your disposal to help build the testing and site development roadmaps with data driven decision making and prioritisation by ROI in mind
- What features or changes would improve the customer journey, deliver satisfaction and revenue uplift? Think big (e.g. checkout design, payment providers) and think small UX tweaks (messaging, help text) and always put the customer first
- Constantly monitor ongoing tests making adjustments whilst remembering the importance of achieving statistical significance and validity of results
List of Typical Responsibilities For an Optimisation Manager Resume
1
Responsibilities For Digital Optimisation Manager Resume
- Monitor the effectiveness of models on an ongoing basis to ensure they are fit for purpose and strive continuously to improve the statistical validity and efficiency of all modelling, projection processes and techniques
- Plan, manage and deliver specific tasks and projects in a pro-active, timely and accurate manner, providing insights, impacts and recommendations, producing reports and presentations for internal stakeholders
- Analyse trading performance and monitor controls, including producing & analysing tactical MI. Deliver recommendations to support the trading objectives. Identify gaps in existing MI and deliver improvements
- Experience with CRO tools such as Adobe Target, Optimizely and Qubit
- Identifies and builds strong relationships with people inside and outside Time Inc
- Assist in defining the 'Conversion rate optimisation' strategy for the business
- Monitor site conversion rates on a daily basis; making recommendations for improvements
- Own the Lean Opex training programme for shared services
2
Responsibilities For Conversion Optimisation Manager Resume
- Support the embedding of major change activity across the business to ensure the proposition or process are Lean and fit for purpose
- Take your ideas forward into the production of test specification documents, including wireframes for all tests
- Support the set-up of tests/personalisation ensuring accuracy and appropriate QA processes are followed
- Thoroughly QA all tests for accuracy, including in results/analytics
- Ensure compliance with HR processes, talent management, performance management and people strategy
- Be the CRO evangelist
- Act as the owner and champion for conversion data and tracking (including e.g. GA Tracking events etc.); driving the implementation of analytics and tag management products across multiple platforms
3
Responsibilities For BC Price Optimisation Manager Resume
- Designing our tracking strategy and working with the Product and Development teams to ensure conversion tracking is considered as an integral part of all development activity
- Working across a matrix team, ensuring integration, delivery and strategic alignment
- Ensure that the Local Heroes/ British Gas brand is accurately reflected in any marketing activity undertaken and adhere to our guidelines when representing the brand. Apply British Gas values in all day to day activities
- Experience of Web Analytics tools (e.g. Google Analytics, Adobe Analytics) and Google Tag Manager
- Experience of A/B and MVT tools (e.g. Maxymiser, Optimisely, Sitespec or similar)
- Excellent understanding of best practice direct response web design
- Excellent working knowledge of Google Analytics and Google Tag Manager
4
Responsibilities For Conversion Rate Optimisation Manager Resume
- Knowledge and experience of AB and MVT testing
- Good written English and attention to detail
- Highly numerate, Intellectually inquisitive and mad about technology
- A friendly, approachable yet resilient and tenacious individual; adept at stakeholder management and able to build excellent relationships to fit in quickly and seamlessly as a valued member of a highly skilled team
- Think beyond the realms of current approaches and tenacity to challenge the status quo, able to contribute meaningfully to strategic discussions and decision making
5
Responsibilities For Structures Optimisation Manager Resume
- Good understanding of existing and emerging content trends, technologies, channels and best practice
- To be the go to person for lead methodology and thinking
- Knowledge of industry standard A/B and MVT technologies
- The creation and delivery of regular presentations
- The creation of regular test release communications to inform the department & wider business
- The creation of TUI’s ‘Big book of experimentation’ – to share optimisation trends and findings
- The build and maintenance of a comprehensive online results archive
- Creative thinker who is customer obsessed
6
Responsibilities For Assistant Fare Optimisation Manager Resume
- Interest in the travel industry and digital technology / developments
- Support & maintain a LEAN culture throughout Manchester Operations
- Maximise customer satisfaction and overall operational performance through the promotion of LEAN, Automation, Digital Operations, ‘Getting it right first time’ and resolution at FPOC
- Ensure Operation maintains up to date Machine Views and Taxonomies
- Compile written reports on CRO tests and site improvements with detailed analysis of performance and recommendations for next steps
- Be the main UK point of contact for our Ecommerce Analyst. Ensure we are getting maximum value out of this resource by keeping them up to date with UK projects and working on reports/dashboards that always add insight and value
7
Responsibilities For Senior Digital Optimisation Manager Resume
- Ensure our sites are maintained to an exceptional standard with measures in place to flag and fix any bugs or errors ASAP
- Be the conversion expert to support digital marketing campaigns, ensuring landing pages are best set up to deliver on the campaign targets. This might mean adjustments to the page templates or simply liaising with the marketing teams to ensure templates are populated in the most effective way
- Play an active role in department initiatives, including new product launches. Offer guidance and best practice in how to test concepts quickly and accurately and contribute to all areas of these projects as required
- Update the team on a regular basis on activity outlining results, opportunities and contingencies as well as competitor activity
- Actively contribute to all department wide initiatives and projects
8
Responsibilities For Channel Optimisation Manager Resume
- Participates in and encourages a culture of innovation
- Be a champion of a ‘test and learn’ approach and encourage a continuous optimisation culture
- Car Allowance or Car with optional fuel card to include private mileage
- Deep understanding and experience of key elements that impact performance e.g. customer journey management, website personalisation, online merchandising, A/B and multi testing, customer segmentation, basket abandonment analysis, competitors benchmarking, etc
- Driven and motivated to create a high performing optimisation team that adapts, develops and grows through continuous feedback and improvement
- Best practice focused, ensuring we stay relevant and ahead of consumer expectations
9
Responsibilities For Contact Centre Optimisation Manager Resume
- Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvement
- Solid knowledge of customer data sources such as heat-mapping, playback session solutions, surveys, analytics, user testing, AB testing software and personalization software
- Solid understanding of digital analytics, optimization and consumer branded commercial experiences
- Advanced knowledge of conversion optimization methods and trends
- Strong project management skills, with experience of driving several projects simultaneously, with timelines, brief writing and business requirement deliverables
- Fluent English, both verbally and written
- Knowledge of Demandware platform
- Competence in web analytics
- A confident presenter
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