Optimization Analyst Resume Sample
Selina Boehm
63358 McClure Extensions,
Houston,
TX
+1 (555) 589 9690
Work Experience
Senior Optimization Analyst
12/2016
-
PRESENT
Detroit, MI
- Overseeing intra-day management of scheduling and analyzing real time workloads
- Preparing and managing day-to-day staffing schedules to ensure optimal coverage and queue efficiency
- Analyzing reports and historical data and trends for contact center activity including future staffing needs based on call patterns
- Ensures that all required data feeds are imported into the Bank’s automated monitoring software daily
- Identifies any data importing errors and collaborates with the Bank’s IT department and representatives from the monitoring software vendor to rectify
- Prepares reports as required for software optimization initiatives, internal capacity planning, and regular management meetings
- Maintains BSA/AML tuning documentation, including any work papers, communication, or proposals
- Develops ongoing automated monitoring software testing methodology
- Maintains proficient use of the Bank’s automated software systems
Search Engine Optimization Analyst
06/2014
-
06/2016
Los Angeles, CA
- Follow SEO trends and stay up-to-date with new tools and practices and develop & communicate performance reporting with insights & optimization recommendations
- Take partners to understand key variables identified through variance/trend analysis to drive more accurate payroll funding by store to increase store productivity and performance in correlation with Seasonal and Monthly Sales & Payroll Planning
- Collaborate and share information with departmental management throughout the company to build partnerships and gain alignment
- Experience in the banking sector (Treasury, ALM, Risk, Finance or Equity Research) and/or management consulting
- Knowledge of financial industry with strong understanding of P&L and Balance Sheet
- Proactive and self-motivated personality able to deliver high quality results in an efficient manner and under time pressure
- Perform SEO technical analysis and evaluation of client websites
- Perform audits of links pointing to clients’ websites
- Perform keyword research on a wide range of content, including e-commerce, lead generation and informational websites
Search Engine Optimization Analyst Intern
04/2012
-
04/2014
Philadelphia, PA
- Conduct keyword research using various tools (like Keyword Planner and Moz)
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Update older content and add effective calls to action (CTAs) to improve user engagement
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Optimize pages for mobile, implement link building strategies and manage backlinks to build online authority
- Monitor paid search campaigns and work with SEM specialist or team on optimization
Education
Tulane University
2007 - 2012
Bachelor's Degree in Related Field
Professional Skills
- Excellent communication skills - both written and verbal - proficient at explaining, advocating and expressing technical subject matter
- Experience continuously leading and re-prioritizing multiple projects and meeting deadlines (strong project management)
- Strong organizational skills - to execute against plans, while working to demanding deadlines
- Work independently, as well as exercising strong interpersonal skills to work well in a team environment as a contributing member of the team
- Strong analytical/business analysis skills, including an understanding of business economics and financial resources
- Experience visualizing data with tools like Tableau is required. Advanced Tableau skills are highly desirable
- Strong learning agility with enthusiasm to learn and develop new skills
How to write Optimization Analyst Resume
Optimization Analyst role is responsible for advanced, analytical, tableau, analysis, sql, excel, presentation, microsoft, software, digital.
To write great resume for optimization analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Optimization Analyst Resume
The section contact information is important in your optimization analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Optimization Analyst Resume
The section work experience is an essential part of your optimization analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous optimization analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular optimization analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Optimization Analyst resume experience can include:
- Proven analytical skills, strong intellectual curiosity
- Effectively manage deadlines/time, prioritization, multi-task
- Strong communication skills required; written and verbal
- Prior experience working across organizational functions and segments
- Technical SEO web skills including XML, HTML / CSS, JavaScript
- Apply analytical skills to complex quantitative problems, presenting actionable insights to key stakeholders
Education on an Optimization Analyst Resume
Make sure to make education a priority on your optimization analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your optimization analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Optimization Analyst Resume
When listing skills on your optimization analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical optimization analyst skills:
- Excellent project management skills in working with BA’s to get tests from ideation to development; built out correctly to achieve test objectives
- Analytical and problem-solving skills to find solutions to various search marketing problems and prioritize work
- Strong analytical skills to review data, interpret results, and turn insights into actionable and measurable strategies
- Strong understanding of digital marketing, analytics, personalization and customer experience
- Demonstrated problem solving experience providing practical business insights from structured and unstructured data sets
- Profound listening skills and ability to retain, document and share knowledge
List of Typical Experience For an Optimization Analyst Resume
1
Experience For Search Engine Optimization Analyst Resume
- High level of proficiency manipulating data from a variety of sources - Big data skills (Hadoop, Hive, Impala, Spark, Oozie) and/or SQL skills required
- Strong organizational and planning skills in a fast-paced environment, able to meet deadlines
- Prior experience working with cross-functional and internal team efforts
- Effectively break business questions into their key components, identify appropriate data sources and methodology for analysis
- Effectively communicate test results, insights, and recommendations to business partners
2
Experience For Digital Optimization Analyst Resume
- Experience with user testing methodologies and user-centered design principles
- Review the financial models for all the real estate transactions prior to approval and closing
- Excellent understanding of HTML/CSS
- One to three (1-3) years of work experience in capacity planning, model analysis, or data optimization
- Experience working within Financial Crime or AML
- Experience working on more than 5 website simultaneously
- Proven ability to communicate complex concepts to non-technical audiences
- Experience with programming languages such as Java/C# is an asset
3
Experience For Business Optimization Analyst Resume
- Experience with digital analytics tools such as Google Analytics, Adobe Analytics (Omniture), Webtrends, DOMO or Tableau
- Monitor and improve the user experience of the CRM
- Experience with data visualization tools (e.g. Tableau, QlickView, Alteryx)
- Self-starter with strong attention to detail and a desire to impact results
- Strong knowledge of data preparation programs such as SQL or Python
4
Experience For Asset Optimization Analyst Resume
- Guide more junior team members to create more efficient and effective analyses
- Digital analytics experience, ideally in a product optimisation/ agile scrum environment
- Appreciation and/or implementation experience of digital analytics data collection methods
- Proven stakeholder management abilities with ability to educate and drive change
- Experience in an online optimization testing role
- Experience in web analytics, especially Google Analytics and Google Big Query
- When necessary, support the Operate/Maintain effort's work to preserve the production environment's operational status to design specifications
- Understanding of SEO kpi’s and reporting/analytical tools Moz., Raven Tools, Keyword Spy, Link Sleuth etc
5
Experience For Senior Optimization Analyst Resume
- Acting as the Ecommerce’s team subject matter expert for Omniture and other relevant tools and process for web analytics
- Working knowledge of site optimization, product development, usability or UX
- Coordinating with IT, real estate management and other departments to facilitate report development
- Understanding of DentaQuest Windward and Salesforce systems
- Working knowledge of algorithm updates and SEO best practices
- Working knowledge of Agile and Scrum methodologies to ensure successful coordination between PMO/IT project team members and business end users
- Collaborating with interdisciplinary colleagues to design and launch dynamic content
- Leading our efforts to gain quality links and qualified organic traffic through the proper execution of white-hat tactics
- Conducting regular audits to identify new opportunities and fix potential problems
6
Experience For Search Engine Optimization Analyst Intern Resume
- Commitment to continued learning and staying current with what's happening in the industry
- Executing and managing digital marketing campaigns and programs
- Execute link building/acquisition strategies and ensure quality results by performing post-campaign analysis
- Assist with pitches that include analytics consulting projects – both pure analytics and A/B or multivariate testing
- Assist clients with the tracking and enhancement of online and offline marketing efforts
- Develop and execute link building/acquisition strategies and ensure quality results by performing external back link analysis
- Thorough understanding of digital marketing metrics and their application
7
Experience For Workforce Optimization Analyst Resume
- Recommend productivity improvement opportunities by addressing all aspects of a process, including people, procedure, systems and equipment
- Develop deep understanding of the Auction, analyze current performance by targeting and objectives
- Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working
- Undertake in-depth analysis including sales and servicing funnels to identify trends and future optimisation opportunities
- High level of proficiency manipulating and aggregating data in both standard and non-standard formats from a variety of sources
- Compile and analyze data using advanced reporting tools; identify trends and apply (or create) tools for statistical analysis
8
Experience For Senior Business Optimization Analyst Resume
- Defining and implementing SEO programs
- Provides training on optimization tuning initiatives to other team members
- Create technical analysis reports and other deliverables; assist in communicating findings and strategy to the client
- Monitor and evaluate campaign performance across all major search channels (i.e. Google, Bing, Yahoo, etc.)
- Work with VML account teams and clients to understand and document business, technical, and reporting requirements, and to develop solutions to ensure success
- Assist with the selection and implementation of web analytics and online marketing tools
- Monitor and evaluate campaign performance across all major search channels (i.e. Google, Bing, etc.)
- Partner with our Search Engine Marketing (SEM) department to balance paid and organic search initiatives to maximize overall account performance
9
Experience For Senior Asset Optimization Analyst Resume
- Maintain SEO fundamentals including XML sitemaps, robots.txt files, meta descriptions, title tags, header tags and internal link optimization
- Works with various departments in developing new designs and functionalities for all facets of OT’s suite of products
- Maintain and enhance Kohl's labor management program through monitoring of productivity and efficiency
- Refine labor management program best methods and procedures, time and motion study, coaching and general program maintenance
- Be the main point of contact for all optimization strategy and planning internally and externally with vendors
- Partner with various internal and external groups to build and share strategies around optimizing our sites and apps to grow and retain our digital audience
- Analyze the staffing requirements for all line groups within OSFA
10
Experience For Senior Email Optimization Analyst Resume
- Create staffing schedules that support the daily operations of all line groups
- Proactively manages and monitors all in-scope contracts and agreements through metrics and frequent reporting
- Work closely with our Sales team & advertisers to derive deeper insights into delivery and scaling performance
- Identify levers for improving overall results across Facebook's ads auction
- Revise title tags and meta descriptions for existing pages; provide optimized tags for new pages
- Create web plans of recommendations in PowerPoint and push them through the publishing process
- Report on progress using data in Google Search Console and BrightEdge
- Manage the accuracy of our branch listings on the web using Yext
List of Typical Skills For an Optimization Analyst Resume
1
Skills For Search Engine Optimization Analyst Resume
- Strong analytical skills and desire to learn new technologies and grow analytical skills
- Strong written and verbal communication skills to help articulate customer and business needs
- Experience with SQL and development experience in a scripting language such as Python
- Strong experience with industry standard tools (Google Analytics, Google Search Console, Brightedge, ahrefs SEMrush, deepcrawl, screamingfrog, Compete etc
- Understanding of website and testing data with experience using Adobe products, specifically Adobe Analytics, Adobe Target, and Adobe Audience Manger
- Banking / lending experience
- Set the Testing and Optimization testing plan by prioritizing all testing needs and communicating with stakeholders to meet deadlines
- Experience operating independently, being detail-oriented, and delivering results in an organized manner
2
Skills For Digital Optimization Analyst Resume
- Experience in It/Business Support including but not limited to Testing, Requirement Gathering and Process Improvement
- Experience as an SEO Analyst or similar digital marketing role, a understanding of ranking factors and search engine optimization practices is critical
- Demonstrable experience measuring and performance analytics for SEM, email, social media and/or display advertising campaigns
- Experience using digital analytics and reporting tools such as Tableau, also social media management tools or social analytics tools
- Experience working with and influencing in a cross-functional relationship
- Create reports and dashboards for colleagues in sales, marketing and customer service, helping them to make more effective decisions
3
Skills For Business Optimization Analyst Resume
- Skill in documenting and communicating complex, technical information to both technical and non-technical audiences
- Skill in working with external reporting systems and data extraction
- Assist in UAT testing and validation of analytic requirements during code releases
- Strong understanding of statistical testing methodology and web analytics
- Performs daily testing analysis using various raw data sources and Adobe tool to evaluate and monitor experiences and conversion
4
Skills For Asset Optimization Analyst Resume
- Helps prioritize testing backlog for projects of varying visibility and complexity
- Experience and/or understanding of AB, split & multivariate testing methodology and tools desirable
- Strong understanding of SEO as it pertains to the publishing industry
- Experience with presenting insights and making recommendations persuasively
- Visa experience or knowledge of the bankcard industry (including payment processing,
- Manage competing priorities and demands to achieve stretch goals and deliver results
5
Skills For Senior Optimization Analyst Resume
- Strong understanding around the complexity of how various systems and applications function to support business objectives
- Prioritize and coordinate multiple tasks or projects at any given time including ability to shift focus as necessary to meet deadlines
- Experience in data analysis, reporting, and documentation
- Student or consumer lending experience 3+ years
- Enterprise reporting software experience
- Experience with email campaigns and paid advertising
- Experience in marketing analysis role
- Experience in Finance, Marketing Analytics or Sales
- Experience in developing partnerships or sales within the online space
6
Skills For Search Engine Optimization Analyst Intern Resume
- Strong understanding of online business models, trends associated with these models and monetization players within the space
- Experience inspiring action based on data-driven insights
- Experience communicating complex concepts to non-technical audiences
- Proven link building success
- Experience on large scale supply chain transformations including system integration and change management
- Experience working with optimization tools to run A/B and multi-variate tests
- Experience in developing Data Marts, Views and Reports
- Experience working with analytics software (Google Analytics, Omniture)
- Participates in regular team meetings and 1:1s, helps with knowledge sharing. Seeks to encourage and facilitate strong communication across teams
7
Skills For Workforce Optimization Analyst Resume
- Strong knowledge of statistical programming packages such as R or SAS
- Experience in using enterprise level digital analytics solutions, ideally Adobe Reports & Analytics (SiteCatalyst) and Ad-Hoc (Discover)
- Experience with Search Console, Bing Webmaster Tools, and Google News Publisher Center
- Familiarity and experience with SEO tools such as SEMrush, Screaming Frog, or other similar SEO tools
- Experience working on more than 5 websites simultaneously
- Experience with search engine optimization
- Experience with UI development, HTML5, AJAX
- Experience in or with direct response marketing for lead generation, channels, sources, best practices and KPI’s
8
Skills For Senior Business Optimization Analyst Resume
- Demonstrated knowledge in major social media platforms such as Facebook, Instagram, Twitter,
- Strong proficiency in Microsoft Word, Excel and PowerPoint
- Experience in Healthcare or Software Development industry ideal but not mandatory
- Monitoring, analyzing and reporting on search data
- Maintaining and building SEO strategies for an enterprise-level website
- Combining and analyzing disparate data sources to derive tangible insights and business opportunities in a Big Data environment
- Working knowledge of implementation methodologies, project planning, and management of client expectations
9
Skills For Senior Asset Optimization Analyst Resume
- Forecasting, analysis, and reporting of customer service contacts and issues
- Understanding of digital marketing channels and principles
- Analyzing and optimizing on-page elements and content
- Working knowledge of search engine criteria/algorithm updates (Panda, Penguin, Pigeon, RankBrain, etc.)
- Acting as a supportive resource for SEO expertise for various capabilities within company
- Acting as a supportive resource for SEO expertise for various capabilities within Dignity Health
10
Skills For Senior Email Optimization Analyst Resume
- Using Drupal to create optimized pages
- Presenting technical material to executives and stakeholders
- Working closely with technical/development teams to implement technical and information architecture SEO best practices for CMS optimization
- Teaching cross-functional partners how to use data tools
- Understanding of digital data collection techniques and limitations
- Ongoing communication and relationship management with key internal stakeholders and external agency partners around project development, timelines and results
- Execute SEO activities such as tracking platform assessment, SEO set up, developing and maintaining project plans, goal setting and reporting
List of Typical Responsibilities For an Optimization Analyst Resume
1
Responsibilities For Search Engine Optimization Analyst Resume
- Excellent written and verbal communication skills, be able to listen and communicate effectively
- Strong skillset with industry standard tools (Google Analytics, Google Search Console, Brightedge, ahrefs SEMrush, deepcrawl, screamingfrog, etc.)
- Experience required in analytics, user experience, optimization experience
- Advanced Tableau skills are highly desirable
- Demonstrated local SEO experience
- Big data skills required (SQL, Hadoop, Hive, Impala, Pig)
- BS in quantitative field like mathematics, statistics, economics, etc. a plusWedding or baby registry experience
- Deep knowledge of and experience with A/B, Multivariate Testing, and related techniques
- Develop strategy to further leverage customer engagement analytics tools to inform and validate test strategy and learnings
2
Responsibilities For Digital Optimization Analyst Resume
- Multi-task and prioritize multiple projects/initiatives
- Demonstrated ability to create research questions and develop new/related hypothesis to test
- Experience with website analytics tools (e.g. Google Analytics, NetInsight, Adobe Analytics, WebTrends)
- Experience with keyword research and management tools
- Experienced in Adobe Analytics (Ad-Hoc and Workspace)
- Coordinate with Financial Planning and Analysis regarding forecasting and explanations of actual to forecast variances
- Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
- Responsible for empowering teams to utilize Optimization technology and best practices to execute testing and targeting campaigns
- Execute testing and targeting initiatives in support of overall marketing objectives
3
Responsibilities For Business Optimization Analyst Resume
- Responsible for measuring, reporting and evaluating results of all SEO activity
- Statistical Analysis, Machine Learning, Data Mining, Tableau, Hadoop, R, PowerBI, BigQuery, TensorFlow
- Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their
- Facilitate new hire system training and maintain SOP library related to case tracking system
- Collaborate with Accounting department and external consultants to support daily and monthly invoicing activities
- Develop test hypotheses, success metrics, and testing requirements including custom analytic needs for measurement plans
- Identify innovative ways for measuring and improving customer engagement
- Challenge the thinking of others, quickly finding common ground to solve problems with the end customer in mind
4
Responsibilities For Asset Optimization Analyst Resume
- Lead discovery efforts for testing opportunities within new digital programs
- Monitor test results and increase exposure as needed; collaborate with product managers to transition winning tests to the production environment
- Customer data integrity – verifying customer data is accurate and complete
- Perform explanatory data analysis, generate and test working hypotheses, prepare and analyze historical data to identity patterns
- Recommend and help develop and implement new controls, policies and procedures and training materials
- The marketing focus/channel he or she supports
- Identify customer behaviors and insights that can be leveraged for targeting and to inform business decisions
- Ensure successful hand-off to appropriate departments for on-going support post-implementation
- Create recommendations to strengthen the on-page presence of targeted keywords - insert targeted keywords on existing pages where they make sense
5
Responsibilities For Senior Optimization Analyst Resume
- Develop recommendations and implement approved changes for internal financial reporting requirements
- Own A/B and multivariate testing design, measurement plan, segmentation, and analysis
- Create and maintain dashboards for internal stakeholders that track lessons learned and key impacts from testing hypothesis
- Drive operational readiness of business end user teams for all projects and delivered changes including post-implementation support
- Identifies areas where information is lacking and facilitates the information exchange
- Numerate and analytical mindset with a focus on the commercial benefits of making changes
- Specific knowledge about search engines and their ranking algo’s
6
Responsibilities For Search Engine Optimization Analyst Intern Resume
- Compare client performance against industry best practices with a shrewd eye toward identifying performance and/or profitability improvement opportunity
- Develop presentations of complex data and content for clients in an accurate, understandable, and engaging manner
- (15%) Produce educational SEO resources tailored to Toll Brothers for regional marketing stakeholders
- (10%) Create concise, actionable reporting for different stakeholder groups
- (15%) Work with our development team to ensure Toll Brothers is following technical SEO best practices
- Develop best practice training material and documentation to help train other team members
- Work with developers or external agency to setup testing campaigns that meet design specifications and other requirements
- Define the measurement plan for each experiment to ensure the critical metrics to telling the data-story are captured (and non-valuable metrics are not)
- Use qualitative research (Usertesting.com) to support quantitative insights
7
Responsibilities For Workforce Optimization Analyst Resume
- Create test results reports that clearly communicate the learnings gathered from each test leveraging the analysis of the test data
- Adept at communicating with both commercial and technical teams; able to express complex issues with clarity & simplicity
- Proficient with general computer software including Microsoft Excel, Word, Outlook
- Basic understanding of queries
- Working on Agile delivery methodology projects
8
Responsibilities For Senior Business Optimization Analyst Resume
- Perform all facets of A/B and multivariate testing from idea inception to final analyses
- Maintain open communication and partnerships with Store and Ecommerce Operations, Central Planning, FP & A, Allocations, IT and Customer Service
- Support each other’s needs by providing information, potential solutions, and data
- Assists with the development of procedures related to the BSA/AML monitoring software
- Management of building spaces and move coordination
- Functional understanding of HTML structure as it relates to SEO
- Problem-solving and creativity
- Create monthly client reports based on SEO trend analysis, keyword performance and website performance
- Help clients expand their usage of web analytics tools and drive internal client user adoption
9
Responsibilities For Senior Asset Optimization Analyst Resume
- Perform overall SEO technical analysis and evaluation to increase site traffic through organic search listings
- Continually perform keyword research, analysis, segmentation and expansion
- Monitor industry trends and new product offerings to stay up to speed and ahead of competition
- Be the subject matter expert for all optimization tools that CMG uses. Toolset includes (but not limited to)
- Monitor and report all performance metrics for individual associates and line groups
- Manages external, foreign maintenance suppliers and contractor relationships
- Manages contract review, approval and contract signature process
10
Responsibilities For Senior Email Optimization Analyst Resume
- Working with internal content and creative teams to implement SEO strategies and best practices for content taxonomies, information architecture, component/asset nomenclature, design and migration strategies
- Produce and maintain project’s status reports and presentations
- Capital Optimization analysis – Support the team on comprehensive investigations at an account level to help reduce Citi’s overall cost of funding and avoid costs associated with capital charges on long balances and overdraft fees
- Agent bank spend analysis – Support the team on analyzing pricing, invoices and spend data of 3rd party agents, and identify opportunities to save on overall fees
- Saves Pipeline Tracker – Maintain initiative’s data tracker and keep up-to-date, conduct follow-ups to ensure projects are on track, capture appropriate financials and report back to senior management
- Present polished findings and recommendations directly to advertisers and Sales teams
- Provide exceptional service to all customers by providing timely and thoughtful responses to requests, and demonstrate the ability to think from clients’ perspective
- Tell a Concise Story – At completion of Tests, build timely, compelling, fact-based test recaps that strongly communicate the business ‘story’ behind the data and test outcomes
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