Partnership Marketing Manager Resume Sample
Frida Witting
594 Marie Road,
New York,
NY
+1 (555) 337 4935
Work Experience
Partnership Marketing Manager
05/2017
-
PRESENT
Detroit, MI
- Creation of enhanced co-selling programs that join the forces of the strategic alliances and the Hitachi Data Systems and Insight Group’s sales force
- Regularly communicating with Hitachi Data Systems’ and Insight Group’s Sales and Marketing executives in support of global alliance assigned and its activities in support of the One Hitachi mission
- Experience in direct or indirect retail and/or eCOM marketing, digital media planning, digital media/ad tech sales, or brand management
- Experience of managing vendor contracts and relationships
- Experience working with leading consumer brands, ideally in tech or lifestyle
- Has developed and executed impactful revenue-positive marketing partnerships
- Consistent record of building positive relationships with partners to effectively execute program launches
- Identify new opportunities to achieve partnership goals
- Proven ability to work cross-functionally across multiple disciplines including marketing, analytics, editorial, design, production, etc
Senior Partnership Marketing Manager
06/2014
-
04/2017
New York, NY
- Excellent communication and relationship skills including success selling concepts to senior leadership
- Expert knowledge of the global app ecosystem
- Deep understanding of the digital marketing ecosystem
- Shown ability to own projects, think big and influence across all levels of an organization
- Lead all Convertro marketing activation efforts, serving as the overall marketing hub leader
- A list of the most qualified industry opportunities focused on targeting brand advertisers (IAB, ANA, JD Powers, NRF, etc.) especially in the Autos, Tech/Telco, and Financial Services sectors and topics including analytics and insight strategies
- Develop and Execute proprietary events focused on driving consideration for Convertro technology solutions
- Collaborate with AOL B2B Partnership Marketing Manager on initiatives that span goals for AOL and Convertro sales
Digital Partnership Marketing Manager
10/2010
-
12/2013
Houston, TX
- Achieves marketing objectives for one or more key segments
- Coordinates, completes, and oversees job-related activities and assignments
- Develops annual plan(s) for one or more key segments
- Drives sales growth and changes in customer attitudes and behaviors for one or more key segments
- Manages project and initiative performance
- Help develop partnership and joint Use Case messaging and be the steward of that messaging as it’s executed into market across channels
- Product/solution marketing experience
- Excellent verbal and written communication skills, with demonstrated ability to create clear messages and effective sales materials
- Relentless customer-focused mindset and experience marketing to an Enterprise audience
Education
Cabrini University
2006 - 2010
Bachelor's Degree in Business
Professional Skills
- Strong influencing skills with excellent stakeholder management skills
- Strong project management and problem solving skills, with the ability to manage multiple partner programmes with competing priorities and tight deadlines
- Strong communications and writing skills and a good understanding of the digital marketing mix
- Prior experience in managing a wide range of media channels, ideally proven case studies of innovation
- Proven ability to forge strong relationships, manage cross-functional projects, and the abilities to communicate effectively and handle conflict
- Great communication skills, with the proven ability to take initiative and influence others
- Extensive and demonstrable experience in marketing, including experience in account management and campaign planning
How to write Partnership Marketing Manager Resume
Partnership Marketing Manager role is responsible for creative, retail, finance, credit, database, security, planning, research, digital, travel.
To write great resume for partnership marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Partnership Marketing Manager Resume
The section contact information is important in your partnership marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Partnership Marketing Manager Resume
The section work experience is an essential part of your partnership marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous partnership marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular partnership marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Partnership Marketing Manager resume experience can include:
- Proven experience in developing and growing long-term partner relationships
- Good experience across the full marketing mix including: email, communications, digital channels and events management
- Natural ability to work effectively in a cross-functional, collaborative environment and drive outcomes
- Demonstrate effective leadership within internal department and organization
- Effectively articulate ideas both internally and externally
- Strong leader with extensive experience in marketing strategy and campaign execution
Education on a Partnership Marketing Manager Resume
Make sure to make education a priority on your partnership marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your partnership marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Partnership Marketing Manager Resume
When listing skills on your partnership marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical partnership marketing manager skills:
- Effective decision-making, problem resolution and creative thinking skills
- Good balance of analytical skills and creative thinking
- Open, communicative personality, independent, proactive and creative style of working. Good project management skills
- Proven effectiveness as a driver of change including the ability to establish and implement high priority initiatives
- Demonstrated ability to effectively work with peers
- Experience in marketing, including experience in partnership marketing
List of Typical Experience For a Partnership Marketing Manager Resume
1
Experience For Microsoft Partnership Product Marketing Manager Resume
- Experience in leading cross functional (including product and/or technical personnel with business development personnel) teams
- Partnering with agencies and stakeholders to develop and execute marketing communication plans across variety of consumer touchpoints (online, offline)
- Networking among internal/external entities to establish relationships and drive growth programs
- Management of the Partnership team, including one Marketing Executive and one Marketing Apprentice
- Develop a multi-channel approach to agree a joint marketing plan with our partners, using social media, email, events and other marketing tools
2
Experience For Senior Partnership Marketing Manager Resume
- Assist in managing contractual marketing funds and provide guidance to distribution team as to the utilization of marketing funds on assigned accounts
- Knowledge of the digital marketing landscape and the ability to stay current on the changing market
- Activate new partnerships and commercial agreements, developing launch marketing strategies that drive awareness and engagement with ITV services and content
- Understand our contractual and marketing needs with each partner, and manage the marketing relationship to best benefit ITV and our partners
- Manage a wide range of stakeholders with regular updates, highlighting any upcoming issues
- Lead the management of the partnerships marketing budget, delivering results in line with agreed parameters at all times
3
Experience For Digital Partnership Marketing Manager Resume
- Own the marketing relationship with all 3rd party syndicated partners
- Work cross-functionally with our creative, marketing, business affairs, online and commercial teams to provide best-in-class partner support
- Manage ITV’s brand and content across all partner channels, maximising ITV exposure and engagement
- Evaluate performance against marketing, commercial and product goals
- Combine consumer marketing with partner management
- Develop and execute strategic marketing plans to increase revenue, market share and profitability
4
Experience For Senior Cobrand Partnership Marketing Manager Resume
- Participate in business development opportunities by attending conferences, client meetings, etc
- Partner with key business stakeholders and cross-functional teams, including analytics, finance, legal and technology
- Work with Marketing Analytics to decide how to monitor and measure the success of partnerships over a 1-3 year timeframe
- Work with the CAs and analytics to keep tract of leads from partnerships and calculate any revenue sharing models
- Manage all activities, timelines and deliverables to successfully launch new campaigns from new or existing partners
- Develop a clear briefing process for partners, internal stakeholders, agencies and third party suppliers
5
Experience For Director Alliance Partnership Marketing Manager Resume
- Availability for travel as needed for partner and customer meetings and events
- Assess client needs, expectations and foster growth within assigned accounts
- Manage daily communication with partners and troubleshoot potential client issues
- Analyze digital campaign performance and provide recommendations to optimize and test
- Communicate OT’s corporate strategy to successfully integrate with each client’s specific operation
- Generate and assess new leads, and quickly determine the potential to grow within the portfolio
- Consistently study current market intel on competitors, industry and ecommerce trends to maintain a competitive edge
6
Experience For Marketing Manager / VP Co-brand Partnership Resume
- Technically savvy with the ability to adjust to new applications quickly
- Manage day-to-day marketing with our key entrepreneurial networks to implement agreed activities like networking events and content publication. This includes Profit Track, E2E and YPO London
- Manage marketing partnerships across the Regional offices. These partnerships are core to our Regional marketing plans and drive leads from these partnerships in the UK Regions. This includes working with the Marketing Director for the UK Regions
- Identify new partnerships we can enter into that would benefit both WM and UBS SmartWealth. This would include media partnerships that would help deliver prospecting leads to both businesses
- Experience developing marketing programs with agencies and strategic partners that deliver upon stated business objectives
- Perform quality assurance on landing pages and marketing collateral prior to supplier campaign launch
- In a GDPR environment, work with partners to grow our prospect and direct communications database
- Work as key member of the marketing team to support all partnership aspects of the marketing plan. Manage tasks through to completion with approvals and deadlines
7
Experience For Marketing Manager Canadian Tire Partnership Resume
- Develop and execute marketing communication plan across portfolio of partners to keep the Goodyear.com program (e.g. Inner Circle) top-of-mind and and deliver seasonal promotional messaging
- Establish robust internal and external networks - and, leverage to identify, evaluate and engage compelling prospects (e.g. sponsorship partners, brand marketing, fleets and national accounts, etc)
- Manage analysis and reporting pertaining to partner program sales performance and return on investment; partner with finance to establish, manage and fulfill revenue-share based models
- Apply key learnings and best practices on ongoing basis to optimize partner program details and portfolio; develop formal criteria to identify, assess, and engage prospective partners
- Conducting ROI analyses (data and situational) and using to inform decision making and breakthrough ideas
8
Experience For Partnership Marketing Manager Resume
- Owning responsibility for the marketing asset bank for the university partnership including the development of new pieces and refreshing existing pieces as appropriate
- Educate Suppliers, Product Managers and Supplier Business Development Managers and Directors on Digi-Key's overall marketing capabilities; providing unique product marketing solutions to supplier
- Provide insight to Digi-Key's Marketing team on Digi-Key's supplier base and their products; providing strategic guidance on ideal partnerships
- Create, optimize, and evolve supplier marketing strategies to gain|retain customers as well as retain|gain supplier support for collaborative marketing campaigns
- Lead the cross-functional team in the creation and preparation of supplier campaigns for execution including campaign strategy, offer development, business case creation and approval, communication brief development, and customer targeting
- Partner with Digital Marketing team on Campaign Schedule Creation and Maintenance (e.g. internal, external, 3rd party, events); reserving media & spots & filling free advertising spots
- Coordinate cooperative opportunities, advertising campaigns, and marketing content with assigned suppliers
- Partner with the Marketing Associate to develop effective supplier campaign execution plans and timelines; ensuring that content is in the schedules and is correct, the campaigns are completed timely and that the objectives conform to Digi-Key's standards, operational objectives, user requirements and customer's needs
- Monitor supplier campaign progress on an ongoing basis, providing status updates to the stakeholders, evaluating progress and quality, managing risk and issue resolution and taking corrective action as necessary
9
Experience For Microsoft Partnership Product Marketing Manager Resume
- Works with the Supplier Development team, suppliers, and Marketing to provide marketing tracking and research information by collecting, analyzing, and summarizing data and trends for Partnership Marketing
- Responsible for providing guidance to Product Managers on 'how' supplier partners are represented within DigiKey.com (i.e. Paid, NPHs, Part Search, images); ensuring a holistic view of the partner suppliers to Digi-Key customers
- Discover new product marketing opportunities that support new designs and advanced technologies through strategy meetings with Suppliers
- Prepare and present presentations to various audiences to convey the partnership marketing value
- Rewrite|rework content on behalf of suppliers as needed to ensure on-time, accurate delivery of campaign
10
Experience For Senior Partnership Marketing Manager Resume
- Understand product gaps in campaigns; partner with Product Manager to identify backup products
- Identify opportunities to repurpose existing supplier marketing assets into other forms of content, updating and modifying them as needed working with design, video and technical team members to execute and deliver content
- Stay abreast of standards, strategies, best practices and trends in digital and content marketing management and project management
- Assist in the development of dashboards in conjunction with external business partners and other Digi-Key marketing personnel to give easy to read overviews of program activity and business value
- Evaluate marketing programs return on investment and develop new techniques to optimize web traffic to enable customer count growth and customer retention
- Research and analyze industry and competitive conditions, customer needs, and supplier needs
- Work with Marketing Associate on billing and invoicing for collaborative partnerships; engaging with suppliers as needed to obtain reimbursement for supplier marketing programs
- Build a bottoms-up annual budget for assigned supplier partners; leveraging previous history, yearly expectation|target to build better marketing programs. Understand impact of assumptions used for developing budgets and forecasts
- Operate effectively in various settings, from analyzing data, to interacting confidently with senior management in discussing supplier strategy, and market/competitive strategy
List of Typical Skills For a Partnership Marketing Manager Resume
1
Skills For Microsoft Partnership Product Marketing Manager Resume
- Highly proficient computer skills including MS Word, PowerPoint and Outlook
- Exceptional negotiation and relationship building skills
- Exceptional critical thinking and analytical skills with the ability to leverage insights to draw sound conclusion and recommendations
- Effectively achieve programme performance targets and objectives
- Demonstrated experience working with and leading project teams
- Good working knowledge of online marketing, including paid digital, SEO, social media, CRM and content marketing
2
Skills For Senior Partnership Marketing Manager Resume
- Preferably 5+ years of experience in marketing, advertising, account planning, brand management, or related field
- Experience in direct or indirect retail marketing, including product marketing and brand management
- Good working knowledge of different online reporting tools as well as CRM and CMS systems
- Experience working in a large/busy marketing environment
- Experience working as a marketing account manager or business partner
- Experience taking responsibility for the delivery of marketing outputs and KPIs against specific plans
- Have experience in working with a wider rage of stakeholders, collaboratively facilitating cross-team projects within an organisation
- Proven track record of delivering successful partnership marketing campaigns
- Experience working closely with a B2C sales team
3
Skills For Digital Partnership Marketing Manager Resume
- Handle multiple projects and prioritize scheduling
- Leading teams and/or supervisory experience
- Experience in online marketing
- Experience managing vendor contracts and relationships
- Work experience in a client or partner facing role
- BA / BS or equivalent, or 5+ years of relevant experience in digital and partnerships marketing streams
4
Skills For Senior Cobrand Partnership Marketing Manager Resume
- Strong networking ability and confident in interactions with clients, prospects and ESPs at various partnerships and events
- Skilled presenter with ability to create compelling PowerPoint presentations
- Experience working in a matrix environment or with multiple internal stakeholders and clients
- Develop/suggest improvements to optimise campaigns, increasing lead generation volume and maximise media effectiveness
- Experience campaign and/or brand management, and working with a creative agency
5
Skills For Director Alliance Partnership Marketing Manager Resume
- Experience in the online marketing/direct to consumer ecommerce industry
- Experience working for consumer internet brands with similar subscription and conversion models
- Develop/suggest improvements to optimise campaigns, increasing customer activation and maximise media effectiveness
- Experience of the Higher Education sector
- Define success and progress through relevant KPI’s and effectiveness measurement
6
Skills For Marketing Manager / VP Co-brand Partnership Resume
- Previous experience working within a large loyalty program
- Extensive knowledge and experience of the UK TV industry and wider media landscape
- Multi-task and prioritize based on impact
- Develop an understanding of what is needed to create great supplier engagement and a great customer experience
- Experience of working in a subscription based industry or loyalty programme is desired but not essential
- Understanding of Affluent, HNW and UHNW marketing strategies
- Understanding of FCA marketing rules and restrictions
7
Skills For Marketing Manager Canadian Tire Partnership Resume
- Working with ITV Creative and Media planning team to ensure partner needs are delivered
- Provide a clear direction on marketing planning, branding and market positioning
- Establish and maintain reporting for partner promotions, capturing and sharing live examples of promotions for wider team distribution
- Coordinate campaigns with specialist marketing staff, including international marketing managers and content producers
- Collaborate on monthly budget review, reconciliation, and planning in tandem with the partnership marketing coordinator, accounting and finance
- Lead the development of marketing plans and presentations for new and existing external stakeholders
- Work on monthly volume forecast, reporting on variances and managing expenses for internal and external partners
8
Skills For Partnership Marketing Manager Resume
- Drive on-going performance analysis and campaign evaluation, using statistical analysis and recruitment team insight
- Understand technically challenging projects and communicate those to the wider marketing and creative teams
- Manage and grow a portfolio of existing partnerships through affiliate and digital marketing initiatives, in addition to business development
- Strive to align Partnership Marketing efforts with Digi-Key's core purpose strategy, resulting in targeted return on investment objectives
- Evolve marketing plan based on changes in supplier budget or shifts in NPI|product roadmaps; using the most accurate, up-to-date information from the supplier
- Drive on-going performance analysis and campaign evaluation, ensuring the team are fully informed and engaged in business and consumer partner renewals
- Act as first point-of-call for partners on all marketing issues
- Provide regular reporting and updates to partners
9
Skills For Microsoft Partnership Product Marketing Manager Resume
- Lead the creation and preparation of files, reports and documents for in-depth partner meeting/summits
- Act as the marketing subject matter expert for all partner interactions
- Act as a conduit, coordinator and communications lead for all content marketing across the partner and internal departments
- Proficient in MS Excel including the manipulation of pivot tables
- Work with Advisors and Senior Management daily on various aspects of marketing
- Manage all activities, timelines and deliverables to successfully launch new programmes from new or existing partners
10
Skills For Senior Partnership Marketing Manager Resume
- Lead the development and implementation of online and offline marketing plans based on analysis, research and competitive intelligence review
- Develop a clear briefing process for internal stakeholders, agencies and third party suppliers
- Work with research team to gather market insight and enhance programme positioning
- Develop inbound and outbound marketing strands across multiple channels
- Foster the development of innovative marketing solutions tailored to brand/programme characteristics
- Be the lead subject matter expert within the wider marketing team for all programmes in the portfolio
- Coordinate campaigns with multiple internal departments to achieve organisational and marketing departmental objectives
- Monitor marketing materials, messages and placements for quality and accuracy
List of Typical Responsibilities For a Partnership Marketing Manager Resume
1
Responsibilities For Microsoft Partnership Product Marketing Manager Resume
- Experience of working in Partnership marketing and a very good understanding of the principles of partnership marketing
- Effectively work with Distribution Partners, agencies, all levels of the Distribution team and internal departments
- Experience managing cross-functional teams/ supervisory experience
- Manage project work (request, briefs, presentations, reviews), and participate in team budget, forecasting and workflow prioritization
- Previous experience within partnership marketing
2
Responsibilities For Senior Partnership Marketing Manager Resume
- Demonstrated ability to manage external partner relationships and to plan and execute successful marketing campaigns
- A BA/BS and 3+ years of relevant experience or equivalent practical work
- Be self-starter who sets priorities, takes on new projects and drives deliverables to execution with full accountability
- Drive innovation and creative thinking across the partnerships marketing practice and marketing overall
- Drive innovation and creative thinking across the partnership marketing practice and marketing overall
- Participate in projects and initiatives based in continuous improvement and driving business value
- Be the lead subject matter expert within the wider marketing team for all subscription partnership campaigns
3
Responsibilities For Digital Partnership Marketing Manager Resume
- Delivery of casual sales promotions and managing of the relationship with established partners such as Lego and Merlin
- Strategize and execute on new partner launches, campaign announcements and ongoing/repeat or one-off campaigns
- Provide recommendations for continuous improvement projects
- Reporting to the Head of Partnerships, the core responsibility of the Partnerships Marketing Manager is to plan and execute integrated multi-channel campaigns to support all business and consumer subscription partnership campaigns and in-paper sales driving promotions
- This is a B2B and B2C marketing role that requires an individual who has proven experience in stakeholder management and the planning and execution of multi-channel, and results driven marketing campaigns
- Oversee the development of processes to evaluate partnership activity, and share learning across the department and organisation and communicate a strong understanding of the value of the activity to the business
- Develop and own the suite of marketing sales materials for business and consumer partnerships
4
Responsibilities For Senior Cobrand Partnership Marketing Manager Resume
- Create campaign reports for management, and regularly report results of campaigns/stats to senior management, stakeholders and partners
- Liaise with Digital Acquisition & Product and Proposition teams to ensure customer journey and tech development of corporate subscription journey is optimised and maximised
- Display thought leadership, innovation and best practice in partnership marketing
- Collaborative team player – able to demonstrate working with teams across the business to deliver valuable partnership campaigns and integrated plans in line with overall marketing strategies
- Collaborates with distribution team to develop, execute, and analyze marketing plans to ensure revenue and subscriber growth and expansion of company products and/or services with distribution partners (MVPDs, vMVPD, OTT and Mobile)
5
Responsibilities For Director Alliance Partnership Marketing Manager Resume
- Exhibit strong communication skills by successfully providing counsel to Distribution/ STE Sales team on proper tactical mix/creative direction, executing that direction with creative teams, and proactively relating project status to stake holders
- Manage product launches on emerging and evolving OTT platforms
- Oversee all STE Distribtion events including vendor negotiation/selection, pre- production, event execution and post-event lessons learned
- Liaise with the public relations department to secure partner participation at STE events, as well as facilitate talent requests including reads, appearances, interviews and social media integrations
- High attention to detail and can effectively review Distributor created materials and clearly communicate feedback
6
Responsibilities For Marketing Manager / VP Co-brand Partnership Resume
- Monitor and analyze marketing projects and make recommendations for improvements and better results
- Manage partnership marketing coordinator
- Understand Industry/competitive environment and be knowledgeable of distribution goals and product packaging
- Develop and maintain annual/quarterly distribution presentation and quarterly partnership presentations
- Knowledgeable in Microsoft Office – Outlook, Word, Excel and PowerPoint. Also experienced in Adobe Acrobat, Illustrator, and Photoshop. Comfortable learning proprietary software solutions
- Report on sales and response rates by customer segment for executed supplier marketing campaigns; understanding if Digi-Key is gaining|retaining customers in the most productive business segments; assist in designing reports to make them as useful and productive as possible
7
Responsibilities For Marketing Manager Canadian Tire Partnership Resume
- Take on additional responsibilities from Partnership Marketing leadership
- Track response rates and customer retention rates from the various lists for new customer acquisition
- Participate in staff meetings and attends other relevant meetings and seminars as needed|requested
- Highly organized and detail-oriented with a knack for quality assurance
- Able to make meaningful process improvements that both increase efficiency and account for complex project impacts
8
Responsibilities For Partnership Marketing Manager Resume
- Highly organized, positive attitude, ability to see the big picture, resourceful and creative
- Work under tight deadline and deliver results efficiently
- Work with external platform partners, to secure promotional opportunities for CBS All Access on-device, online, and in-store
- Coordinate with internal project management, creative, content strategy, legal, and product teams to secure approvals and deliver on campaigns
- Conduct profitability and ROI analysis and identify actionable insights
9
Responsibilities For Microsoft Partnership Product Marketing Manager Resume
- Conceptualize, plan and implement integrated co-marketing initiatives in order to make our partners more successful (via leads, sign-ups) and grow Square’s Sellers (via increase in product attach)
- Be skilled in utilizing a mix of paid, earned and owned marketing channels including search, social, direct mail, SEO, content, native, experiential, email and more, in order to deliver effective cross-channel campaigns
- Segment existing partners in order to prioritize and develop appropriate long term engagement plans. Identify new partners to work with and develop strong relationships
- Develop strong relationships with partnerships, product, creative, analytics and other channel marketing team members in order to run efficient projects
- Work with marketing analytics team in order to understand measurement systems and the incremental impact of partnership marketing activities. Use these insights to optimize and refine initiatives
10
Responsibilities For Senior Partnership Marketing Manager Resume
- Create and manage a content development plan based on the partner’s style guidelines, standards and requirements
- Lead on regular communication with partners
- Develop and implement detailed campaign plans for each programme in the portfolio
- Identify key markets for student recruitment
- Profile markets and define audience segments
- Help create personas and USPs based on audience segmentation, in collaboration with research, driven by recruitment
- Collaborate with research to create long-term forecasts for programme enrolments
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