Product Marketing / Analyst Resume Sample
Twila Emmerich
59967 Malvina Cape,
Phoenix,
AZ
+1 (555) 225 9057
Work Experience
Senior Big Data Product Marketing Analyst
01/2017
-
PRESENT
Chicago, IL
- Act as Product team’s reporting liason to collect, organize, analyze, and disseminate information with attention to detail and accuracy
- Assist in locating and defining process improvement opportunities
- Design, manage, and implement A/B, MVT, and usability tests and report on results
- Develop queries and scripts, write reports, and present findings
- Participate in Agile software development planning by crafting user stories with an emphasis on audience requirements and cohort analysis, being mindful of long term optimization needs in product planning
- Perform user acceptance testing for all releases to ensure that enhancements support the product requirements and optimization roadmap
- Coordinate with sales and marketing team to evaluate price requests and ensure rapid response for front line, customer facing teams (sales and customer service)
- Research and review market data for sales growth opportunities
Product Marketing Analyst
11/2012
-
12/2016
Chicago, IL
- Support the Senior Product Managers on individual and strategic initiatives
- Work closely with portfolio management and distribution teams to craft and execute activities related to product structuring, pricing and positioning
- Assist with product positioning and education of client facing teams
- Synthesize research and analysis and develop concise and dynamic presentations
- Own meeting coordination and the creation of all agenda, meeting minutes, project plans, etc for product calls and appropriate product committees
- Enthusiasm for the financial markets and investment management
- Take care of multiple deliverables, with strong attention to detail under tight deadlines
Intern, Product & Marketing Analyst
02/2008
-
05/2012
Los Angeles, CA
- Assist Market Managers with OEM market research, leads, contacts and CRM
- Support the departments’ development and implementation of internal marketing projects to meet or exceed company goals and objectives to include speed and sales growth
- Perform data analysis as required for forecasting, pricing and margin in order to allow Market Managers to focus on growth
- Provide monthly inventory report (via email) to sales and customers on VHS and large HP horizontal motors
- Assist Market Managers with email marketing campaigns
- Work closely with customers, marketing, finance and credit departments to ensure rebates and debits are processed efficiently
- Provide ad-hoc reports on products, customers and markets
- Demonstrate knowledge of Multi-Asset, Equity, and Fixed Income asset classes
Education
Wheeling Jesuit University
2002 - 2007
Bachelor's Degree in Business
Professional Skills
- Proven oral and written communication skills; including experience in effectively communicating with classmates and coworkers
- Project management skills. Strong communication skills
- Excellent interpersonal skills and demonstrated ability to work well both independently and in a team setting
- Demonstrated experience being a collaborative team-player with good interpersonal skills
- Good balance of analytical, technical and creative experience with strong collaboration skills
- Strong organizational skills and ability to prioritize projects and manage multiple deadlines
- Excellent meeting planning and management skills
How to write Product Marketing / Analyst Resume
Product Marketing / Analyst role is responsible for analytical, compensation, finance, credit, training, purchasing, telecommunications, planning, reporting, manufacturing.
To write great resume for product marketing / analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Product Marketing / Analyst Resume
The section contact information is important in your product marketing / analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Product Marketing / Analyst Resume
The section work experience is an essential part of your product marketing / analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product marketing / analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product marketing / analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Product Marketing / Analyst resume experience can include:
- Proven experience being a collaborative team-player with good interpersonal skills
- Product marketing experience including a demonstrated ability to produce engaging long form content and short form content
- Helping develop clear and effective marketing messages to drive the sales of new offerings
- Experience working in product marketing or general marketing teams at a technology company
- Experience with direct marketing, web/digital marketing, and collateral production
- Maintains good relationship with vendors. Negotiates purchasing price to protect the company-s gross margin
Education on a Product Marketing / Analyst Resume
Make sure to make education a priority on your product marketing / analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product marketing / analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Product Marketing / Analyst Resume
When listing skills on your product marketing / analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical product marketing / analyst skills:
- Strong relationship building skills, good listener, collaborator and influencer
- Excellent verbal presentation and written communication skills are required including the ability to deliver presentations to key stakeholders
- Respond to shifting priorities quickly and effectively when necessary
- Excellent oral and written communication, planning, and analytical skills
- A strong understanding of the enterprise SaaS communication, collaboration and productivity industries, including recent experience
- Desire to learn and apply new skills and knowledge in changing conditions
List of Typical Experience For a Product Marketing / Analyst Resume
1
Experience For Product Marketing Analyst Resume
- Results-oriented individual with a can-do attitude and demonstrated pattern of accountable decision-making
- Acting as a Marketing Representative on the Team to ensure that all marketing deliverables are completed throughout the announce process
- Representing the product to customers and sales force, representing market's needs to engineering
- Working with geography counterparts to provide clear marketing messages and deliverables that drive the sale of Lenovo servers
- Meeting with clients to discuss future server requirements
- Attending selected trade shows to understand and view competitive information and new technologies
- Managing assigned budget in line with plan
- Own meeting coordination and the creation of all agenda, meeting minutes, project plans, etc for product & marketing calls and committees
- Supports the development of product positioning and messaging with foundational understanding of the competition
2
Experience For Intern, Product & Marketing Analyst Resume
- Develop reporting tools, including dashboards and visualizations, to explain business insights and market opportunities
- Manage product launches and account capture marketing plans through marketing automation technologies such as Salesforce.com and Eloqua
- Work with marketing team members to develop trade show strategies, pre-show marketing, and after-show follow-up materials
- Global Product Marketing Teams
- Third party marketing vendors, agencies, and freelance designers
- Support the Senior Product and Senior Marketing Managers on individual and strategic initiatives
- Research insurance laws and regulations to respond to Department of Insurance reporting
- Position requires flexibility regarding domestic Travel (10%)
- Manage relationships with internal creative service organizations and external agencies to support key marketing campaigns/programs
3
Experience For Senior Big Data Product Marketing Analyst Resume
- Knowledgeable on current marketing communications trends and practices
- Passionate about understanding customer problems
- Motorola Solutions Sales Teams
- Solid analytical skills with the ability to think methodically, reason, embrace concepts,formulate insights, and present compelling cases for action and/or arguments
- Able to constantly adapt and thrive in a fast paced work environment
- Visually present and communicate data and recommendations
- A detailed minded individual who consistently delivers quality work
- Supporting the end-to-end development and maintenance of the sales planning process and tooling between Product and Manufacturing for new and existing product forecasts
4
Experience For Audi Product Marketing Analyst Resume
- Partnering with Product Marketing Lead to support CEB’s revenue growth by applying select marketing disciplines to drive integrated marketing strategy and planning
- Improving sales and account management teams’ ability to authentically engage with segments through easy-to-absorb scripting and training materials and sessions in addition to maintaining central repository for scripting and sales support tools
- Product launch/sales KPI’s: Develop and implement measurement of product success – define metrics to measure product/service performance and competitiveness
- Responsible for new product positioning, pricing strategies, market research and planning for conventions
- Works with the Product Marketing Manager to develop training materials and surgical technique information required for each product
- Develops short- and long-term strategies to expand each product line
5
Experience For Product Marketing / Analyst Resume
- Helps to develop strategic and operational plans, including competitive analysis, sales forecasts, budgets, objectives and recommended tactics to give senior management a proper basis for long-term decision making
- Works closely with the Product Marketing Manages to develop unit sales forecasts for each product line with guidelines for production planning
- Conducts research and analysis as requested by the Product Marketing Manager
- Seeks and maintains active contacts with key physicians to understand their needs and enhance their interest in Mizuho products
- Develops educational programs for both surgical and clinical customers, as well as internal resources
6
Experience For Product Marketing Analyst Resume
- Becomes an expert in Mizuho product lines, their markets and competition
- Performs product demonstrations to customers and representatives
- Maintains, updates and builds on the company-s internet site
- Creating and executing a comprehensive integrated marketing plan from concept to final execution to drive key product introductions and existing product sales for all products within the roadmap
- Ensuring we are effectively bringing products to both our internal (sales) and external (client) customers by taking ownership for the launch planning and go-to-market process
- Working with Product Managers and Engineers to tell the TE/BU product story, ensuring all market-facing communications deliver clear, compelling, differentiated messages that drive customer engagement and response
- Creating effective marketing programs that support both high impact product launches and improve sales in weaker product lines by driving sales and brand preference
- Working with internal and external creative resources to lead development of videos, data sheets, presentations, brochures, training materials, etc. that result in lead generation and product sales
7
Experience For Intern, Product & Marketing Analyst Resume
- Defining, measuring and reporting on the return of all demand marketing activities and investments
- Integrating channel partners marketing programs into all product marketing plan
- Working with a team who manages a diverse portfolio of Data Center products
- Drive the consolidation, standardization and consistency of reporting and analytics across Classic, New Born Solutions and MR Patient Care, with the potential for other businesses
- Work with partner organizations to conduct competitive product/pricing analysis and market research, evaluate sales performance, and formulate and review strategic long range plans, goals, and objectives for specific product areas
- Supports product launch strategies by executing launch tasks
- Identifies customer success stories and assists in documenting them
8
Experience For Senior Big Data Product Marketing Analyst Resume
- Conducts market research, understands customer needs, including quantitative and qualitative comparison with competitors and substitutes for a product
- Supports creation of product content and collateral in concert with Product Management and broader marketing organization
- Work with product teams to develop the market launch roadmap. Own managing the process and deliverables
- Identifies and delivers against the cross-functional needs of the Product Marketing team in support of product go to market plans
- Supports awareness activities for their product/product line within the context of the broader product portfolio
- Translates product line objectives into a product line roadmap
- Identifies the needs of the cross-functional team in support of product go to market plans
9
Experience For Audi Product Marketing Analyst Resume
- Collects competitive information, synthesizes and presents competitive analysis
- Tailors content based on channel (direct, indirect, online)
- Up to 10% travel domestic and global
- Develop product positioning and messaging that differentiates Appliances products in the market. Also support product training with the product manager for global sales teams (direct and channel)
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process, including product flyers, white papers, videos, etc
10
Experience For Product Marketing / Analyst Resume
- Demand generation – partner with Integrated Marketing to develop the tactics and content to drive demand
- Success – work to define and prove the success of a product launch across investment, activities and return. Track product launch schedules and timing as well as revenue attainment of NPI
- Partner – be the partner of choice to product management and engineering, as a source of knowledge, market insight, and ability to successfully launch products
- Collaborate with Product Marketing Managers in the development of presentations and other internal communications; simplifying complex messages and developing compelling visuals
- Supports creation of product content and collateral in concert with our Product team and broader marketing organization
- Creating and executing a comprehensive integrated marketing plan from concept to final execution to drive key product introductions and existing product sales for all products within the portfolio
- Ensuring all market-facing communications deliver clear, compelling, differentiated messages that drive customer engagement and response
- Working with Product Managers and Engineers to tell the TE/BU product story
- Working with internal and external creative resources to develop videos, print advertisement, presentations, brochures, etc. that result in lead generation and product sales
List of Typical Skills For a Product Marketing / Analyst Resume
1
Skills For Product Marketing Analyst Resume
- Experience in software field sales, support or consulting
- Experience with MSFT Office Suite, including PowerPoint
- Strong research capabilities with the curiosity & creativity to identify and integrate new information in to compelling, actionable analysis output
- Product Marketing, Product Analytics or BI experience
- Team player, able to shift gears and help a team member due to shifting priorities
- Experience working on SaaS or website analysis
- Deep experience with web and marketing analytics tools like Google Analytics
2
Skills For Intern, Product & Marketing Analyst Resume
- Experience with A/B test construction and reporting
- Strong ability to communicate the value of a wide range of technical products in a complex, fast-paced, rapidly changing environment
- Flexibility to develop strong relationships with multiple departments in a large, matrix organization
- Experience in the Internet, Cloud, networking, or telecommunications fields
- Experience in Product Marketing or equivalent
3
Skills For Senior Big Data Product Marketing Analyst Resume
- Strong interest in learning Equinix’s business, customers, products, competition, and future
- Relevant professional experience
- Reviewing and analyzing marketing and sales data and providing recommendations
- Organising, launching and analysing market surveys with internal and external stakeholders
- Organizing, launching and analyzing market surveys with internal and external stakeholders
- Managing Hamlin Services and ensuring insurance licensing is updated annually
- Marketing organization’s successful introduction of new products with timely support material and documentation
- Overseeing the incentive compensation and administration programs for the region teams
4
Skills For Audi Product Marketing Analyst Resume
- Developing new product business case reviews and recommendations
- Provide ongoing interpersonal communications support including coordinating input for insertion into existing communication vehicles
- Ensure that the Marcoms teams in different countries are using our new innovations in upcoming product releases to drive marketing extensively
- Build and maintain working relationships with product management, business units’ product marketing and corporate marketing
- Partner with Marketing on development and implementation of marketing materials based on new product initiatives and marketing strategies
- Work with partners in regional marketing and PR to ensure your story is consistently delivered, and your marketing materials properly adapted
- Work together with Marcoms to schedule and deliver marketing activities, including articles, blogs, webinars, brochures, etc
- Work together with Marcom to schedule and deliver marketing activities, including articles, blogs, webinars, brochures, etc
- Passionate about understanding customer problems and “capturing the voice of the customer”
5
Skills For Product Marketing / Analyst Resume
- Thrives in taking initiative and comfortable leading projects
- Ancillary sales performance monitoring and reporting (monthly/quarterly/annual)
- Ancillary product incentive program reviews, including other ad hoc reporting and analysis
- Be the marketing subject matter expert to the product and business teams
- Be the product expert for your portfolio within the global marketing team
- Properly brief and provide direction to creative agencies, or internal graphic designers, on development of marketing materials
- Access to rotational parking space
6
Skills For Product Marketing Analyst Resume
- Support in setting up salesforce structure and salesforce data analysis
- Qualitative market research including management of a customer involvement scheme
- Create competitive analysis, market sizing and market saturation
- Make business recommendations from data analysis covering global reach, but predominantly Europe
- Reproduce this work for english, french and german speaking markets
- Qualitative market research including management of a customer involvement
- Expertise in successfully marketing software
- In an analytical and/or marketing role
7
Skills For Intern, Product & Marketing Analyst Resume
- A BS in Marketing, Management, Economics or a related field
- In an analytical and/or marketing role
- Adapts to fast-paced and exciting environment
- Work independently, able to multi-task and perform under pressure and willing to roll-up sleeves and do the work required for flawless execution
- Ancillary monthly budget and annual planning round budget development
8
Skills For Senior Big Data Product Marketing Analyst Resume
- Partner with the product team to understand the product(s) and their key features
- Prioritize those key features, translate them into customer-focused functional and emotional benefits, and weave that into a compelling value proposition for your customer
- Create a marketing strategy for new products and manage the development of all marketing launch activities including: product naming; announcement date and strategy; material development schedule; copy guide; product photography; lifestyle photography; and all marketing assets (brochures, videos, web pages, spec sheets, etc.)
- Collaborate with other product marketing managers within the global devices marketing team to ensure cross-promotion of your accessories portfolio within their materials
- Computer skills – Microsoft Office Software with major emphasis on Excel
- Strong analytical ability and strategic/critical thinker
9
Skills For Audi Product Marketing Analyst Resume
- Understand the sales process and help create messaging and tools needed for our sales team
- Provide demo support at trade shows and other customer-facing events
- Improved share and profit performance throughout the product’s lifecycle
- Results oriented – High achiever (Sets high expectations and stretch goals)
- A fun, energetic, and fast paced environment
- Flexible hours and possibility to work from home
- Competitive salary, with two reviews per year
10
Skills For Product Marketing / Analyst Resume
- Three weeks vacations from the first year
- Osde 310 or Osde NEO health coverage
- Fully equipped locker rooms with showers
- Quantitative external and internal market research, including gathering data from sales, finance, marketing, product managers, as well as from external data sources (hoovers)
- Work with development to establish programmes/algorithms to simplify quantitative research
List of Typical Responsibilities For a Product Marketing / Analyst Resume
1
Responsibilities For Product Marketing Analyst Resume
- Integrating channel partners marketing programs into all product marketing plan by collaborating with Channel Marketing and Sales organizations around the world
- Proven ability to collaborate and work effectively in cross functional teams
- Prior experience in a project management system (WorkFront, WorkZone, BaseCamp, etc.)
- Execute strong and sustainable lead generation and customer-oriented programs
- Good knowledge of databases and big data analysis
- Experience with common research tools like SWOT analysis, balanced scorecard, etc
2
Responsibilities For Intern, Product & Marketing Analyst Resume
- Quick and eager learner with attention to detail and demonstrated ability to manage projects and multi-task
- Experience in higher education or education technology
- Capture marketing leads through marketing automation technologies such as Salesforce.com and Eloqua
- Work with marketing team members to support materials for trade shows
- Regional Marketing Teams
- Ensures compliance with National Association of Insurance Commissioners (NAIC) and state insurance regulations
- Manages own work and deadlines within the Market Conduct Team
- Identifies and implements opportunities for efficiency within work
3
Responsibilities For Senior Big Data Product Marketing Analyst Resume
- Completes ambiguous and complex responses to Department of Insurance questions
- Reviews enrollment materials submitted to Product Support
- Submits Department of Insurance required reports
- Plan and conduct in-depth industry and competitive analysis to enable Workplace to build a sustainable competitive advantage
- Use internal and external knowledge sources to quickly gain understanding of a new product or feature, attending selected trade shows (as needed) to understand and view competitive information and new technologies
4
Responsibilities For Audi Product Marketing Analyst Resume
- Create and help proof product accuracy in emails, case studies, infographics, product sheets, LADD and TE.com web page copy to support new and existing products
- Photograph & digitize products in inventory to support website
- Communicate with Product Managers on key product development and updates
- Communicate with sales team to identify market trends and the competitive landscape
- Knowledge of Kidde’s customers, products, and industry
5
Responsibilities For Product Marketing / Analyst Resume
- Synthesize large amounts of data into well-written and actionable information
- Great listening skills. Keen ability to clearly interpret management’s requirements as well as other groups needs to be incorporated into final deliverables
- Assimilate large volumes of technical information from a variety of sources and boil it down to its simplest form
- Able to effectively interface with a wide range of people and groups including customers, third‐party vendors, sales, engineering, production, & other marketing personnel
- Communication skills (giving small group presentations, active listening, ability to build understanding of the analysis, and support across functions and at all levels)
- German and/or French of advantage but not essential
- Work across multiple remote teams
- Ability and willingness to travel globally, but predominantly across Europe (travel 25-50%)
- Proficient in Excel and basic knowledge of SQL
6
Responsibilities For Product Marketing Analyst Resume
- Analyze large data sets and trends to inform strategy and drive business decisions
- Work across multiple remote team
- Project management across multiple stakeholders
- Accountable for their work and end results
- Subject matter expert on NAIC Accident, Health & Life insurance regulations
- Decision maker, creative thinker and problem solver, process improvement driven
7
Responsibilities For Intern, Product & Marketing Analyst Resume
- Compliance background in the insurance industry
- Ancillary product region sales objective development
- Develop and implement a compelling GTMS and execution plan, identifying growth opportunities, gaps in market coverage, promotion and positioning within the market/segments and/or channels as well as selling, distribution, branding, messaging and required sales or partner resources and capabilities that enable increased win rates for sales
- Understand specific customer needs, articulating a compelling value proposition that differentiates from those of competitors, and uses and encourages selling approaches appropriate for our various customers along the supply chain – engineers, contractors, wholesalers and sales representatives within our business model
- Own both internal and external feedback and follow-up and incorporates multi-faceted and market-appropriate strategy adjustment based on customer feedback
8
Responsibilities For Senior Big Data Product Marketing Analyst Resume
- Evaluate the ROI of strategies so as to refine and evolve new strategies
- Motivate a collaborative, cross-functional team
- A passion for the web and its ability to change the future
- Dynamic and high energy team player who can collaborate with a global team
- Professional marketing experience preferably in product marketing, market research, messaging, positioning, branding, creative development, and marketing strategy execution
- Familiarity with and ability to analyze market research and product sales data
- Create and implement internal policies to market research
9
Responsibilities For Audi Product Marketing Analyst Resume
- Liaise with schools and educational institutions to set up partnerships
- Liaise with professional associations to establish partnerships
- Work with development to establish programs/algorithms to simplify quantitative research
- Make business recommendations from data analysis
- Program Management Teams
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