VP Product Marketing Resume Sample
Margarete Lowe
39222 Mossie Divide,
Boston,
MA
+1 (555) 809 0845
Work Experience
VP, Product Marketing
11/2017
-
PRESENT
Los Angeles, CA
- Might be in a stationary position for a considerable time(sitting and/or standing)
- Be an expert on buyer personas, competitors, and our space
- Engage with customers, prospects and others in the market to understand needs
- Define market sizing, segmentation, targeting and product value proposition
- Align with Product Management to understand product roadmap and capabilities, and align this with customer needs and the customer journey
- A deep level of product marketing experience in technology combined with a passion for the apps industry and the analytics products that drive it
- Experience in both product and digital marketing
- Experienced communicator to C-level executives and the ability to confidently and eloquently instill the business value and results of marketing strategies
VP Product Marketing
08/2010
-
05/2017
Chicago, IL
- Strong project/program management skills and experience applying proven product marketing frameworks
- Demonstrated analytical skills and ability to develop strategy, business plans, customer segmentation and market insights
- Develop deep understanding of the buying audience for the organization by conducting research and gather insights about target personas, buyer needs and the purchasing decision process for Vonage’s new and existing products
- Link product launches to organizational campaign themes and goals
- Impeccable personal character and professional integrity
- Able to make decisions that are balanced and based on the team’s input
- Resolute, yet compassionate; disciplined, yet flexible; open-minded, yet firm
- A natural leader people want to follow
VP Product Marketing, Marketing Solutions
05/2006
-
06/2010
Boston, MA
- Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources
- Develop a recurring review process to monitor and improve effectiveness and ROI of marketing programs and activities
- Manage the development of student personas to help organization understand the students’ needs, motivations and desired outcomes
- Direct the creation of content needed at various sales stages of the student lifecycle including, demand generation, enrollment, student communication, and retention
- Most work to be performed in corporate/office settings(company and/or customer)
- Define the strategy for all product lines, including development of a rolling 3-year business plan that includes capital investments
- Oversee a portfolio of multi-year product plans and roadmaps, ensuring adherence to product development best practices
- Establish market share, sales, and profitability targets for U.S. distribution. Establish business plans and product development roadmaps to achieve those targets. Balance business unit goals with long-term market trends and opportunities
- Partner with the President, U.S. SBUs, SBU GMs, functional leaders, and any other key stakeholders to agree upon metrics for success and a corresponding dashboard
Education
National Hispanic University
2001 - 2005
Bachelor's Degree in Computer Science
Professional Skills
- Demonstrated strong listening and collaboration skills for uncovering both market opportunities and sales needs
- Superior organizational skills with the ability to effectively multi-task and adapt to changing priorities
- Strong project-management skills including managing complex, multi-month, multi-team programs and managing and motivating teams through influence
- Strong visual skills and competency with MS Office
- Demonstrated experience in presenting to and working with senior leaders
- Demonstrated experience as a marketing leader
- CPG, financial services or hospitality experience strongly recommended
How to write VP Product Marketing Resume
VP Product Marketing role is responsible for business, analytical, marketing, insights, collaboration, organizational, manufacturing, purchasing, reporting, analysis.
To write great resume for vp product marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For VP Product Marketing Resume
The section contact information is important in your vp product marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your VP Product Marketing Resume
The section work experience is an essential part of your vp product marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vp product marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vp product marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative VP Product Marketing resume experience can include:
- Lead the strategic planning process by collaborating across the organization and with customers to develop and implement holistic insight-based category plans, promotional programs, and business-building initiatives
- Strong organizational and analytical skills, excellent written and oral communication skills, including experience in business discussions
- Communicate effectively and often to ensure all stakeholders are aligned
- Proven experience launching new products and growing to a mature business
- Extensive senior product marketing experience leading a top performing, customer-value focused, analytical marketing organization
- Prioritizes marketing spend and time allocation across products, geographies and marketing programs
Education on a VP Product Marketing Resume
Make sure to make education a priority on your vp product marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vp product marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in VP Product Marketing Resume
When listing skills on your vp product marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical vp product marketing skills:
- Strong communications, negotiation, and influencing skills required to build consensus on strategic marketing direction
- A strong balance of strategic and business skills, with a high level of intellectual agility and capacity for original thought
- Strong analytical skills: can connect the dots across many data points (trends, internal and external data, informal conversations) to identify insights
- Strong analytical skills: can connect the dots across many data points (trends, internal and external data, and informal conversations) to identify insights
- Strong management skills with the ability to lead cohesiveand productive teams
- Highly collaborative team player who can lead with knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
List of Typical Experience For a VP Product Marketing Resume
1
Experience For VP, Product Marketing Resume
- Possesses broad knowledge of all aspects of the product marketing function based on in-depth knowledge and experience in middle-management roles
- As a corporate resource, is effective at delivering executive presentations, internally and externally
- Experience in product marketing
- Expert in strategic marketing, willing to work tactically
- Direct qualitative & quantitative market analysis, leading to product, price, promotion and placement recommendations for all channels
- Partner with the Marketing and Insights team to analyze product and technology roadmaps based on voice of the customer learnings. Use the data to guide decision making around goals, strategy, product innovation, and pricing
2
Experience For VP, Product & Marketing Resume
- Review and approve major program launches
- Collaborate with corporate marketing on product launches, collateral review, demand generation programs, PR campaigns, promotional materials, competitive positioning, and sales materials
- Develop, implement and maintain distribution and pricing strategies for the product portfolio to exceed volume, margin, and market share targets
- Define and execute go-to-market strategies and organizational coordination for new feature launches, including positioning, naming, external communications, and competitive analysis
- Align and foster collaborative relationships with key stakeholders in engineering, operations, and supply chain, to drive productivity, quality, profitability and on-time delivery
3
Experience For VP Product Marketing, Marketing Solutions Resume
- In partnership with the Financial Planning and Analysis team, develop and implement pricing strategies for the product portfolio that balance the need to increase market share and maximize profit margins. Determine pricing objectives, policies, and strategies. Review and assess prices continually to ensure they are competitive and profitable
- Support the brand marketing team in developing marketing campaigns and promotions that are consistent with the brand positioning, drive consideration for the brand, and improve close rates
- Monitor industry activity to quickly identify and react to trends, including new product introductions, technologies, promotions, regulations, distribution, financing programs, etc
- Review and report on competitive models and technologies including but not limited to pricing & programs, specs, features, performance, packaging, and merchandising. Determine what to react to, when and how to adjust, etc
- Identify, size, and target critical customer segments within each category. In conjunction with the sales leadership team, develop distribution strategies that target these customers using the marketing mix
- Establish a process to seek out and recognize opportunities for the organization to participate in events and rallies that can connect team members and the brand with users and key influencers, including media outlets
- Ensure the sales team has the coaching, materials, tools, knowledge, and skills they need to deliver on product marketing’s strategy and goals
- Together with the Quality and Post-Sale Support teams, monitor product quality, warranty, parts availability, and call-center and technical support activities. Identify any areas that are lagging and assign corrective action plans
4
Experience For VP Product Marketing Integrated Systems Business Unit Resume
- Coach and remove barriers for project teams responsible for delivering and launching great products
- Translate the product vision and strategy into messaging that positions the value of the entire portfolio from an “outside in” perspective including what is available today and in the future
- Lead the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s products and solutions to customers and partners
- Develop Milestone view on comparable operating costs and capabilities across types
- Build a coalition of partners within the matrix environment
- Perform daily blocking and tackling to drive and deliver the best customer experience, employee experience while delivering customer and revenue growth
5
Experience For VP-product Marketing Resume
- Develop, monitor and guide the implementation of marketing and promotional plans for all products based on launch strategy as identified by product segmentation. Course correct on annual plans based on effectiveness
- Plan and ensure the effective implementation of all strategic marketing communications.
- Develop product positioning and messaging that differentiates the company’s products in the market and can
- Guide Sales and entire Services Marketing team in the transfer of the strategy to tactical and operational execution
- Communicate the value proposition of the products to the go-to-market teams and ensure teams develop the tools that support the selling process of the company’s products
- Partner with corporate marketing to develop the strategy that drives demand for the company’s products
- Develop and grow a best in class Product Marketing team
- Establish the development and the execution of marketing plans for Product Portfolios (launches, campaigns, initiatives and budgets), in coordination with the local marketing teams
6
Experience For VP Product Marketing Resume
- Preserve brand fidelity and deliver a consistent approach to branding and customer experience across all product categories, in all geographies
- Accountable for managing the competitive landscape and delivering optimal positioning for internal partners
- Provide training and support to country-based marketing teams for new launches, product enhancements, and guidance in the translation of global product campaigns to the local market
- Ensure team achieves key KPI’s including: contribution by product, market share, return on investment, efficacy, learner satisfaction and outcomes, brand awareness and familiarity and operating budget
- Drives the development and implementation of cohesive strategic product marketing strategies, which feed into Segment (customer) marketing plans and messaging
- Work with Sales to ensure they have the right mix of winning sales tools
7
Experience For VP, Product Marketing Resume
- Lead and manage go-to-market strategies and product launch plans
- Partners collaboratively with Segments and Product Management to ensure product performance goals are attained; provides input and influences decisions on product investments
- Partners with segment marketing teams to create strategy for the end user marketing plans
- Launches the selected offerings and manages the ongoing communications with target audiences
- Responsible for marketing responsibilities related to migration and EOL as part of broader product lifecycle management responsibility
- Ensures deliverables demonstrate value and a return on investment, meet our customers strategic requirements and Thomson Reuters quality standards, including brand guidelines
8
Experience For VP, Product & Marketing Resume
- Identifies and drives actions to maximize product success
- Develops a talent management plan/process for marketing that supports the strategic and future needs of the business and drives for efficiencies and improvements in effectiveness
- Be the solution and product messaging subject matter expert who understand our markets, personas, buyers, and existing customers; conduct market, persona and competitive analysis
- Synthesize the differentiation and value proposition that is then reflected in source messaging content, collateral, and sales tools
- Create and promote cross-product solution messages to convey the aggregate value of our portfolio and our unique approach to solving customers’ problems
- Actively participate in product roadmap development and BU planning
- Gather and analyze product performance, operational metrics, and win/loss analysis
- Own the go to market and launch strategies for your products & solutions
- Create clarity, excitement and endorsement amongst market influencers via thought leadership assets/blogs; speaking at industry and demand gen events; building and leveraging peer review sites; being a media spokesperson; and creating and executing an analyst/media influence strategy
9
Experience For VP Product Marketing, Marketing Solutions Resume
- Increase knowledge and excitement in our global sales (including Partner ecosystem) channels
- Drive awareness, consideration, and retention from our both our existing customers and our prospects
- Partner with Corp/Field marketing and Communications colleagues on demand generation, external awareness, and internal communications
- Directly manage a total budget of up to ~4 million USD and influence a marketing budget many times larger
- Communicate actively and continuously with extended team members
- Manage a team of 10-15 and lead a cross functional delivery group several times larger
- Team player with vision, passion, discipline, and creativity; possesses integrity and high energy drive to get things done
- Work efficiently in a high-pressure, fast-paced environment
10
Experience For VP Product Marketing Integrated Systems Business Unit Resume
- Able to manage commitments of others across multiple projects and groups
- Balances and negotiates trade-offs in corporate context
- Evolve the company’s narrative for businesses in partnership with leaders of all stakeholder teams and the COO
- Contribute to the strategy—active participant in the business unit strategy. Clear articulation and execution of product strategy, including broad-level advocacy of product vision and strategy as well as periodic updates on plans and key performance indicators
- Strategic thought leader and end to end owner of the product roadmap
- Lead the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s products, solutions and services to customers and partners
- Develop the sales and channel strategy for specific products, solutions and services. Analyze the sales cycle and channel mix, and formulate ideas and approaches to optimize the selling process
List of Typical Skills For a VP Product Marketing Resume
1
Skills For VP, Product Marketing Resume
- Verbal, visual and written communications skills
- Experience managing a team of diverse marketing resources (local and virtual) from inside sales, solutions marketing to demand generation resources
- Track record of developing, prioritizing and delivering on initiatives that deliver value
- Experience in digital publishing/media, agency and/or corporate marketing functions
- Proven success in product positioning, pricing, promotions, and campaign
- Strategy consulting, sales & marketing experience, product development/management and/or financial analysis in tech industry
2
Skills For VP, Product & Marketing Resume
- Managerial experience in an educational publishing or product marketing organization
- Progressive product marketing experience and P&L responsibility, preferably in a global manufacturing business
- Experience in social, content and digital marketing tactics
- Experience managing a team of 15+ people
- Digital marketing experience, with broader industry knowledge across publishers/platforms/agencies/clients and their relationships
- Relevant experience in Corporate Card, T&E spend management, commercial card or related spaces
3
Skills For VP Product Marketing, Marketing Solutions Resume
- Demonstrated ability to create quantitative and qualitative based business analysis and develop clear business strategies
- Proven track record of team management (ideally 5+ direct reports) and material creation, distribution and adoption
- Experience in high growth businesses and large companies (> $350M+ in revenue)
- Partner with CEO, COO, and CMO in developing compelling positioning
- Improve the product marketing function by focusing on developing world-class capabilities in market research and product value articulation
- Drive technical product positioning, messaging, and naming
- Drive our messaging through all kinds of sales and marketing collateral: from talk tracks to pitch decks and white papers
- Lead and mentor a small product marketing team
4
Skills For VP Product Marketing Integrated Systems Business Unit Resume
- Continuously work on improving content, collaboration, and execution
- Oversee creation of product marketing collateral
- Participate in development of company’s global technology positioning
- Strategize and conduct competitive analysis to help identify new marketing opportunities for the company
- Own the creation and execution of the overall marketing strategy and go-to-market plan for the Cloud Platform Business Unit
- Own go-to-market strategy, sales enablement, competitive analysis, thought leadership content, and product launches
- Lead analysis projects to support go-to-market decisions
- Be a strategic partner and leader for SDRs, sales, and product
- Travel; ~25%
5
Skills For VP-product Marketing Resume
- Manage resources with differing levels of understanding of Gartner’s Products being developed (sales associates, corporate marketing associates, freelancers, agencies) to drive effective communications / marketing vehicles
- Developed, technical knowledge of programmatic, RTB, and mobile required
- Analytical, strategic, creative, and a self-starter
- Experience analyzing data to gain consumer insight, converting insight into business opportunities and capitalizing on market opportunities to drive results. Demonstrated ability to translate business strategy into an achievable and measurable marketing goals
- Assess market position and customer needs, develop product line vision and differentiation, translate into product marketing priorities and roadmaps, and team with the appropriate functional experts across the enterprise to aggressively integrate, execute, and deliver
- Experience marketing products to defined customer segments across B2B, B2C and/or B2B2C distribution channels
6
Skills For VP Product Marketing Resume
- Current experience driving marketing programs through traditional offline and newer digital/social/mobile marketing channels. Beyond execution, has a keen understanding of how to forecast and measure impact and ROI by segment by channel
- Demonstrated ability to impact business results, provide positive leadership and build meaningful cross-functional relationships across a tenured and matrixed sales organization
- An understanding of and experience in the use of technology and analytics in the marketing of products and services
- Proven ability to build a product marketing discipline including ability to plan, prioritize, drive process, effectively communicate and drive data driven mindset
- An experienced and enthusiastic builder who can envision organizational structure, skills, processes and tools needed to build create an entirely new product marketing function. Also, an effective influencer who can articulate the “rules of engagement” for this team and the impact on the business
- Effectively communicating vision and strategies
- Proven ability to motivate and mentor the workforce- strong leadership qualities
- Business acumen and the analyticalskills required to make sound decisions
- Demonstrates a high level of executive presence
7
Skills For VP, Product Marketing Resume
- Proven success as a strategic and proactive advisor to senior executives
- An energetic, hands-on, enthusiastic, results-oriented leader, capable of adding significant value to the overall marketing team
- Lead and drive change organizationally and within marketing function with proven resiliency to drive short term results against multi-phase long-term vision
- Effective and persuasive communication and influencing skills both orally and in written format. Can use data, insights and experience to create a vision tied to business impact and communicate persuasively to gain followership and support from a variety of stakeholders. Proven data-driven and analytical approach to build business case and ROI
- Creates clear objectives, accountabilities and priorities and holds him/herself to them
8
Skills For VP, Product & Marketing Resume
- Models strong work ethic and commitment to results
- Demonstrated experience in building breakthrough product positioning, messaging for sales and customers, and go-to-market strategies that drive marketing execution plans and business results
- Experience in Human Capital Management (HCM)
- Excellent interpersonal skills with the ability to successfully engage and influence a broad range of individuals across various complex businesses and key functions
- Significant experience in market launching differentiated solutions that target enterprise CIO/CTO
- A desire to win with a commitment to integrity
9
Skills For VP Product Marketing, Marketing Solutions Resume
- Compelling story teller: leverages outstanding interpersonal, verbal, written communication and presentation skills to present views in a persuasive manner, tailored to audience and objectives
- Technology product management or marketing experience in a leadership role, preferably in a recurring services business model
- Well-developed understanding of the Enterprise IT stack, the evolving cloud landscape and its impact and potential for the Enterprise market
- Adaptable and resourceful. Thrives in a dynamic environment
- Develop value proposition, positioning, and messaging that differentiates Teradata solutions from competitors and highlights Teradata’s value-add for customers
- Develop an understanding of your customers, their needs, and how to convey the benefits of your product to them
- Develop strategic and tactical marketing plans to support company goals
- Fluency with outcome driven innovation and gated approachto product lifecyclemanagement
10
Skills For VP Product Marketing Integrated Systems Business Unit Resume
- Presentand communicate ideas and programs in a clear and succinctmanner, especially to the Executive team
- In a leadership role within a consumer products business
- Anticipated travel is up to 50% throughout North America
- Travel domestically and internationally ~25% of the time
- Lead the strategy design and implementation of our Global inbound sales channel with the objective of driving material increases in lead quality, volume, and operational efficiencies, in partnership with global sales teams
- Partner with Corporate Marketing, and other key marketing leads from other business units to drive new business revenue through programs designed to increase conversion rates
- Supervise projects from concept to implementation including business plan development, product design, marketing plans, financial forecasting, pricing, promotion, training, and deployment
- Develop competitive response and contingency plans to address market-specific needs
List of Typical Responsibilities For a VP Product Marketing Resume
1
Responsibilities For VP, Product Marketing Resume
- Drive the development of core marketing materials including master messaging documents, all web site messaging and deliverables, video demos and tutorials, field enablement tools, such as case studies, presentations, white papers, sales kits, field newsletters, Intranet sites, etc
- Lead the competitive marketing strategy, including prioritizing competitive analyses to identify key VMware business and technology advantages, reference architectures and technical guides
- Help customers recognize the impact they can achieve by leveraging cloud and as-a-service delivery models, transforming existing datacenters to a software-defined approach, and enabling new hybrid cloud architectures
- Develop and execute an innovative communications strategy using a combination of social media, public/press relations and analyst relations to reach broadest possible end user audience and influence virally
- Experience managing teams of 10 – 15+ people
- People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives
- Introduction of creative/marketing queue to help manage expectations and deadlines across teams
- Routine communication to internal teams on upcoming collateral
- Accurate and impactful delivery of marketing calendar
2
Responsibilities For VP, Product & Marketing Resume
- Positive receptivity to collateral from agency teams, as relayed to Brand Development, with some directly contributing to increased bookings
- Act as a key company spokesperson for the Cloud Platform Business Unit in front of press, industry analysts, and customers
- 15 – 20 years of software industry experience with an ideal mix of technical (product management, technical marketing or engineering) and business (consulting, product marketing) background
- Recruit, motivate, mentor, coach, develop and retain a high performing team of ~10-15 product marketing and technical managers
- Established credibility and record with speaking engagements, technology publications and related is beneficial
3
Responsibilities For VP Product Marketing, Marketing Solutions Resume
- Ensures deliverables demonstrate value and a return on investment, meet our customers’ strategic requirements and Thomson Reuters quality standards, including brand guidelines
- Provides strategic leadership of overall objectives through the application of thoughtful techniques in the communication of the company’s mission and core values as a means to effect positive change and/or create organizational structure within product marketing team
- Directs the outcome-driven innovation and product lifecycle management (PLM) processes for identifying, developing, and launching new productsthat increase revenueswhile expanding margins
- Assesses sales strategies on an annual basis and reassesses on a quarterly or monthly basis,as needed, based on financialand volume assessment metrics. Recommends changes to sales plans and strategies, as appropriate to the businessand customer needs
- Oversees the creationof product roadmaps, supported by tacticalmarketing execution plansand corresponding budgets,for each assigned productline
- Leads the development of product strategies for assigned productline that ties to the overall businessstrategies
- Leads the development of tactics to include advertising, brochures, direct mail campaigns, sales literature, videos, medical education, and slide programs, according to strategy and within agreed-upon budgets
4
Responsibilities For VP Product Marketing Integrated Systems Business Unit Resume
- Balances an understanding of key markets/customers against corporate growthand profitability objectives to develop and meet annual revenue/operating expensebudgets and periodic re-forecasts
- Forecasts and operates within own specific annual Operating Expense Budget (OPEX) as well as providing oversight for all Department OPEX Budgets underresponsibility
- Provides thematic direction for industry tradeshows (to marketingcommunications) and ensuresbooths are staffedappropriately to secure an appropriate return on investment for the business. Partners with MarketingCommunications to developstrategies to grow the business
- Maintains solid workingrelationships with Sales,Finance, Operations, Administration, Customer Service, MedicalAffairs, Legal, and Compliance departments
- Develops and maintains libraryof sales supportand education materialsto ensure a tight linkagebetween sales and marketing
- Presents routine financial related results to executives. Recommends different and varioussales and marketing strategies, reports on market data and customertrends
- Develops, updates, and implements an inclusive business plan to meet objectives for the SVP, Sales & Marketing - Renal Technologies Group
- Represents the company in the community and industry with the higheststandard of excellence and decorum in keeping with the Corporation’s Mission Statement and Values Declarations
- Directs and oversees the broad activities of the business unit(s) through the interpretation, application and implementation of company-wide policies and procedures relevant to the assigned functional area(s)
5
Responsibilities For VP-product Marketing Resume
- Ensures budgets and schedules are within companyrequirements with significant organizational responsibility for overall control of planning, staffing, budgeting, expense priority management, and the recommendation and implementation of current practices
- Reviews and complies with the Code of Business Conduct and all applicable company policies and procedures, local, state, and federal laws andregulations
- Provides leadership, guidance, and coaching to all direct reports to maintain an engaged and productive workforce; partnering with Human Resources on employee relations issues
- Collaborates with employees in the establishment of clear and concise development plans to ensure succession planning and the advancement of futureleaders within the organization. Provides technical guidance
- Be the Quote to Cash portfolio expert and work with the industry's most respected sales team by partnering with Corporate Marketing and Enablement to develop content, enablement messaging, plays, and GTM programs that help drive pipeline, find new buyers, and cross-sell into existing accounts
- Align with the CPQ and Billing Product Management teams to drive strategy and create/deliver product releases materials and content delivery, following standard Salesforce release checklist
6
Responsibilities For VP Product Marketing Resume
- Product positioning and messaging - Develop a compelling narrative and value proposition for CPQ. Build all collateral (website, print, videos, etc.) that reflect the positioning and showcase the vision of our product as well as the value proposition. Align messaging across Sales Cloud messaging
- Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevancy in the market to drive demand generation and pipeline
- Leadership DNA, proven ability to excite and lead a product marketing team
- Equivalent of 8+ years of product marketing or similar experience
- Collaborate with partner teams to build and execute campaigns to drive incremental pipe and ACV
- High energy, charismatic, innovative, creative individual
7
Responsibilities For VP, Product Marketing Resume
- Demonstrated experience in synthesizing and translating market needs into product requirements, ability to manifest the product vision/direction in via compelling positioning and messaging
- Create, implement and own the Product Marketing process (marketing calendar, identifying press opportunities, collateral, product adoption measurement, best practices, distribution strategy and more) across all relevant PM Precision capabilities / related departments
- Successfully implemented best practices re: collateral creation, distribution strategy, product adoption measurement, and more
- Align with the Sales Cloud Product Management teams to drive strategy and create/deliver product releases materials and content delivery, following standard Salesforce release checklist
- Be the expert for executive briefings for customers, for analysts and sometimes press
8
Responsibilities For VP, Product & Marketing Resume
- Bring products to market with innovative and effective launch plan that includes market research on addressable market, pricing and packaging and the competitive landscape
- Comfortable presenting our narrative and roadmap to executives as well as large audiences (up to 1000) at public events
- Collaborate with internal stakeholders to develop content, enablement messaging, plays, and GTM programs that help drive pipeline, find new buyers, and cross-sell into existing accounts
- Provide an outside in view of the Human Capital Management (HCM) category to ADP, with a particular focus on mid-sized companies through strategic sales channels
- Drive product experience strategies across the buyer journey, in conjunction with digital, marketing, and business unit sales operations
9
Responsibilities For VP Product Marketing, Marketing Solutions Resume
- Work with the insights team to drive market research initiatives that support portfolio development (sensing) and underpin thought-leadership opportunities
- Define and size opportunities for growth, and develop go-to-market strategies to capture those revenue opportunities
- Implement and maintain solid measurement and metrics. Track and analyze the effectiveness of product changes on sales, client penetration, utilization, pipeline growth and other key metrics. Work with Sales, Strategy and Finance counterparts to set targets for sales (units, segments, etc.), and growth
- Evangelize the midmarket product portfolio and communicate notable product changes to internal and external audiences through roadmap presentations, demos, source messaging and other artifacts. Serve as liaison with industry analysts and other external stakeholders
- Identify key industry trends. Keep up to date on all regulatory issues and other domain, technology and industry trends that impact the mid market. Team with internal stakeholders to create content and messaging for executive positioning, 'selling ideas up' and tradeshows, promotions, etc. Work closely with Field Marketing on all execution plans
- Define the strategy and lead execution of go-to-market efforts for one of the most beloved, and well-known brands and platforms in B2B software, including pricing, packaging, positioning, new product launch planning, product communications, vertical marketing, analyst relations and sales enablement
- Build a world-class product marketing organization and provide strategic direction, guidance, and mentorship to senior leaders of the product marketing team
10
Responsibilities For VP Product Marketing Integrated Systems Business Unit Resume
- Act as the voice of the customer in partnership with product management to inform our short and long-term portfolio and platform investments by deeply understanding our industry, market landscape, competitive positioning and all stakeholders, buyers and users of our products
- Act as the primary internal expert on Marketo’s competitive landscape, core competencies and strategic adjacencies where we can invest to serve the marketer first and to meet our growth objectives
- Lead a team to own strategic pricing analysis and decisions, including execution of short & long-term strategy by assessing and predicting how external forces, customer needs and internal objectives all intersect to define our strategy
- Define and evangelize the next evolution of Marketo’s innovation story as a technology thought-leader, amplifying the power of our technology investment and journey as a primary leader and catalyst of what’s next in marketing technology
- Work closely with all members of the executive staff in close partnership with corporate marketing to develop strategy for how we communicate that message both internally and externally
- Proactively collaborate across all marketing teams including demand generation, product marketing, creative services as well as the entire Marketo organization including sales, product, technology, HR, finance and beyond to achieve key strategic goals
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Senior Digital Marketing Resume Sample
Work Experience
• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials
• Planning, development and execution of Corporate and national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, ...
Professional Skills
• Clear and effective written and verbal com...
• Strong numerical and analytical skills wit...
• Strong Excel skills, experience with manag...
Specialist Digital Marketing Resume Sample
Work Experience
• Experience managing large-scale, high-volume paid search campaigns for well-established online company, preferably in a lead gen capacity
• Experience with Google Analytics, specifically how it can be leveraged to inform SEM decisions
• Experience being involved in CRO projec...
Professional Skills
• Proven experience in project management; s...
• Strong written and verbal communication sk...
• Demonstrated ability to work well with mul...