Product Marketing Lead Resume Sample
Alysha DuBuque
17885 Deonte Gardens,
Phoenix,
AZ
+1 (555) 377 8386
Work Experience
Product Marketing Lead
02/2018
-
PRESENT
Los Angeles, CA
- Understand customer needs through surveys, interviews, and product usage; be a conduit for the voice of the customer to the product team and company
- Partner and collaborate with Product Management to define the product feature roadmap, while incorporating feedback from a broad range of cross-functional teams
- Drive the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel
- Drive post-launch marketing programs for sustained product growth
- Review competitive offerings and drive ongoing differentiation
- Offer creative problem solving and analytical reasoning
- Working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
- Previous background in B2B marketing, preferably with exposure to both small and large businesses
Global Product Marketing Lead
09/2011
-
01/2018
Chicago, IL
- Demonstrated capacity to communicate complex, large-scale concepts clearly and simply
- Professional experience, with at least 4 years working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
- Working in the enterprise collaboration space (productivity or social)
- Posted: 19th February 2015
- Professional experience
- Building planning, buying or measurement tools at a media agency
- Posted: 23rd February 2015
- Lead F8, Facebook’s largest conference, and manage content for other developer events, including Fbstart
Product Marketing Lead, Business Presence
02/2005
-
06/2011
Los Angeles, CA
- Professional experience in Product Marketing or Product Management in internet and/or technology (consumer or B2B)
- Experience managing and growing a team, and developing marketing programs
- Expertise communicating to both technical and user-facing audiences
- Strong understanding of web and mobile technologies and the industry landscape
- Strong analytical ability and excellent written and oral communication skills
- Plan and lead successful product launches for some of Facebook’s most well known products and features
- Significant experience in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
- Previous background in online advertising/digital media products, preferably with exposure to brands in key verticals including CPG, and telcos
Education
University of Phoenix - St. George Learning Center
1999 - 2004
Engineer's Degree in Business
Professional Skills
- Strong written and verbal communication skills and ability to quickly translate key technical information into compelling value propositions
- Exceptional prioritization and project management skills
- Strong business acumen and customer focus, with the ability to communicate effectively with all levels of customers’ staff, including CFOs and CEOs
- Proven experience with business and technical requirements analysis, elicitation, modeling, verification, and methodology development
- Proven experience in Product Marketing in the technology space
- Collaborative skills – ability to partner with various functions and teams within the business
- Demonstrated ability to make good ideas great and implementing unique approaches to marketing messaging
How to write Product Marketing Lead Resume
Product Marketing Lead role is responsible for software, finance, training, database, reporting, manufacturing, research, digital, travel, multimedia.
To write great resume for product marketing lead job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Product Marketing Lead Resume
The section contact information is important in your product marketing lead resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Product Marketing Lead Resume
The section work experience is an essential part of your product marketing lead resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product marketing lead responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product marketing lead position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Product Marketing Lead resume experience can include:
- Extraordinary prioritization and project management skills
- Effectively align various stakeholders and cross-functional leadership to your plans
- Project management and cross-functional management skills
- Communication skills with technical, business, and external stakeholders
- Demonstrated experience to communicate large-scale concepts
- Experience in management role, with proven track record building, productive teams and cross-functional relationships
Education on a Product Marketing Lead Resume
Make sure to make education a priority on your product marketing lead resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product marketing lead experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Product Marketing Lead Resume
When listing skills on your product marketing lead resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical product marketing lead skills:
- Software product marketing experience with at least 5 years experience in the data services / data platform domain
- Influence at all levels and work effectively across functions and geographies
- Superlative written, verbal, and visual communication skills
- Experience building and managing a performing team
- Proven ability in influencing and driving non-reporting teams
- Experience adapting and thriving within a dynamic, rapidly changing environment
List of Typical Experience For a Product Marketing Lead Resume
1
Experience For Global Product Marketing Lead Resume
- Product marketing experience with increasing responsibility, in consumer technology, hardware and/or software technology companies
- Experience in developing campaigns at scale through to more focused initiatives
- Professional experience in technology, advertising, publisher monetization, or digital media sales
- Analytical, communication, creative thinking, and time management experience
- Experience partnering closely with product management
- Experience using data to inform product strategy
- Develop product positioning and messaging that differentiates your products in the market, developing product pricing strategies and structures
- Be responsible for gathering, verifying and assembling the go-to-market information for the company’s Product Suite
- Transforms Product Value Propositions into a collection of compelling and diverse marketing assets
2
Experience For Regional Product Marketing Lead Resume
- Leverage audience insights, craft product positioning and messaging, develop creative, and execute global go-to-markets
- Develop product messaging that differentiates new products from others in the market, identifying their core value proposition
- Own and execute the marketing strategy and roadmap for Messenger's Business and Developer platform and Wit.ai
- Play a primary role in developing the holistic business strategy for Financial Services
- Manage and grow a team of geographically diverse and high performing product marketers
- Posted: 2nd November 2015
- Enable sales: Working with go-to-market and related Services GTM teams , develop sales enablement materials, such as solution presentations, what’s new FAQs, battle-cards, objection handling, tele-sales guides, etc. Identify and promote unique use cases that demonstrate how technology innovation leads to business value
- Articulate the value proposition of AXA’s products and services and differentiated positioning for target segments and stakeholders in their journeys (e.g., financial advisors, employers, consultants, firm gatekeepers), grounded in segment insights
3
Experience For Digital Business Solutions Product Marketing Lead Resume
- A creative mindset, the ability to take corporate programs and campaigns, and develop further within the region for maximum impact
- Product Evangelism- Evangelize Cloudera’s product vision to press, analysts, and the wider big data ecosystem to create a strong tailwind for Sales. Work with product management team to create product demos and other technical sales tools. Deliver presentations to prospects, customer groups, analyst sessions, events, etc
- Knowledgeable in technology, specifically cloud, big data, or ETL platforms
- Identify global growth opportunities through data-driven insights
- Formulate scalable strategies and plans to grow product adoption
- Partner with the Product Marketing team, based in London and California, to help roll out new products and features. Lead cross-functional efforts to drive successful product alphas, betas, and launches for advertising and agency clients
4
Experience For Product Marketing Lead, Business Presence Resume
- Experience bringing products to market and growing their adoption, a focus on client service, and the ability to thrive in a highly cross-functional, dynamic environment
- Manage internal and external (agency) resources for on-time, on-budget execution of projects
- Lead and evolve product marketing’s planning and operations function to maximize for impact and return on investment (both headcount and spend), using a structured approach and rigorous prioritization discipline
- Oversee semi-annual planning meetings for PMM Leads and marketing leadership, including relevant analysis, and synthesizing plans and learnings for the next half
- Structure & execute data analysis to inform prioritization and planning, and summarize insights and implications in presentations to marketing leadership
5
Experience For Product Marketing Lead, Workplace Resume
- Support initiatives to improve reporting and data transparency both within PMM and across marketing and marketing’s key stakeholders (including product managers)
- Oversee and manage ongoing operational needs of the product marketing organization, including budgets/ forecasting, monthly and quarterly reporting, and ongoing measurement
- Work experience in marketing
- Identify and incorporate both internal and external benchmarks and best practices to bring Facebook’s marketing to world class standards
- Support (and lead, where relevant) strategic projects that help scale the organization (e.g. localization, marketing integration, creative efficiencies)
- Market intelligence – be the expert on your customers, how they consume and their buying criteria; be the expert on your competition and how to crush them; Gathering all market information; Conducting competitive research
- Product launch – plan the launch of new data products and releases and manage the cross-functional implementation of the plan
6
Experience For Ads Growth Product Marketing Lead Resume
- Pipeline management – partner with internal global data and analytics team to identify key internal data and analytics assets for commercialization opportunities
- Develop product positioning and messaging that differentiates your products in the market. Developing product pricing strategies and structures
- Market intelligence – be the expert on your consumers, how they consume and their buying criteria; be the expert on your competition and how to crush them; Gathering all market information; Conducting competitive research
- Sales enablement – communicate the value proposition of the products to the sales team and support the sales process of your products; Overseeing the creation of sales and marketing tools
- Experience in the content delivery domain
7
Experience For Japan Product Marketing Lead Resume
- Establish clear KPIs for the team and own relationship with analytics to ensure impactful testing agenda and measurement plan in place. Be accountable for reviewing program results to ensure continued improvement of marketing programs
- Create the go-to-market plan to determine effective launch strategy, crafting the core product positioning and messaging, considering value proposition, target audience, competitive landscape, and other factors
- Experience problem solving and tackling problems with a creative mindset
- Experience developing a range of content marketing for community, business or non-profit audiences
- Plan and lead successful marketing campaigns to efficiently drive product awareness, adoption and/or ongoing engagement
8
Experience For Direct Response Regional Product Marketing Lead Resume
- Author engaging developer-facing communication such as blog posts, social posts, guides, keynote presentations and more
- Develop a deep understanding of the needs and motivations of Community Leaders
- Create thoughtful recommendations and action plans for solving those problems
- Analyze product performance—evaluate and explore new strategic opportunities for revenue-driving products
- Manage and guide a team responding to public relations and legal/policy inquiries related to this portfolio of products
- Help champion and activate Marketplace's brand both internally and externally
- Help build and manage our team's outbound marketing capabilities. Act as subject matter expert on planning and executing outbound campaigns on owned and paid platforms
- Work experience in a corporate or startup environment
9
Experience For Customer Immersion Product Marketing Lead Resume
- Commitment to hire, develop, and lead best-in-class Consumer Product Marketing team
- Working in a Consumer Product Marketing and or Consumer Marketing capacity (partnered with product management and/or engineering to represent market requirements and with relevant cross-functional partners to drive product launch strategy and ongoing lifecycle/engagement marketing)
- Work side by side with the Community Partnerships team to understand their needs as a key stakeholder and strategic thought partner
- Build and manage a small and mighty team
- Work closely with colleagues in the Groups Product marketing team and other cross-functional teams to align proactive narratives and marketing programs around the broader Facebook mission and brand
- Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset
- Experience in a product marketing capacity, including partnering with product management and/or engineering to represent market requirements and partnering with sales to support product launches
10
Experience For Product Marketing Lead, Facebook Resume
- Experience working in-market, and a demonstrated knowledge of data regulatory and privacy laws
- Customer-service orientation and experience in a client-facing capacity
- Experience in Marketing or Product Management in Internet and/or technology
- Represent the voice of our developer and business audience to inform product strategy and prioritization
- Hands-on design thinking or user design experience
- Shape product roadmap, feature experiences and messaging through expert knowledge of the customers
- Pipeline management – partner with internal teams to prioritize a backlog of capacities for enablement, and commercialize to take to market
List of Typical Skills For a Product Marketing Lead Resume
1
Skills For Global Product Marketing Lead Resume
- High-energy self-starter with demonstrated marketing success in a global manufacturing environment
- Strong track record of delivering large-scale projects and managing multiple complex projects simultaneously
- Experience building and managing a team
- Experience in a customer-facing role, supporting enterprise sales cycles
- Experience building and managing global teams. Ability to select, attract, motivate, retain, and develop leaders and team members
- Product Marketing experience
- Trategy, general management or marketing experience, including 8+ years in digital media
- Business strategy, product marketing, marketing or media experience
2
Skills For Regional Product Marketing Lead Resume
- Strong working knowledge in Salesforce and CRM software
- Strong working knowledge of Office 365
- Execute effective acquisition & engagement campaigns covering consumers, businesses & delivery partners
- Advanced knowledge and experience with Microsoft Office applications (Outlook, Word, PowerPoint and Excel)
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- Professional experience
- Consumer marketing experience
3
Skills For Digital Business Solutions Product Marketing Lead Resume
- Proven ability to work independently, proactively and efficiently within established guidelines and procedures
- Experience in agile software implementation
- Experience in data management and data quality pipelines is an added advantage
- Drive research plans to derive customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
- Knowledge of the Aviation, Maritime and Market sectors around connectivity and entertainment, in the main digital media experience
- Experience in a product related role at the regional level
- Product Marketing or Product Management experience (preferably in a B2B SaaS environment)
4
Skills For Product Marketing Lead, Business Presence Resume
- Track record of developing full-funnel integrated consumer marketing plans including branding
- Work closely with the Marketing Team to ensure consistent messaging of the products throughout the Marketing Collateral
- In software product marketing/management or sales engineering
- Organization leadership to work across all functions including marketing, product, business development, pre-sales, and post-sales
- Creates marketing campaign templates and framework for regional marketing initiatives
5
Skills For Product Marketing Lead, Workplace Resume
- Previous experience with: Product Management / Development; Requirements / Competitive Analysis; Pricing and Sales Planning; and, Financial Planning and Strategy
- Experience in marketing
- Experience in product marketing for internet or consumer technology
- Product Marketing or Product Management experience (preferably in a SAAS environment)
- Experience in developing campaigns at scale (SMB) through to more focused initiatives (Enterprise)
- Experience interpreting competitive analysis, customer segmentation and other data sets
- Experience in growth, analytics/data science, product management or product marketing
- Travel up to 10% of the time, including international travel
- Work with Marketing Events and Communication to strategically and tactically plan and deploy Product Launches, Demonstrations and Campaigns
6
Skills For Ads Growth Product Marketing Lead Resume
- The ability to analyze and distill data into actionable insights and relevant product marketing improvements
- Expertise and thorough understanding of the needs of the largest digital advertisers
- Relentless focus on making data-driven decisions
- Develop and manage a world-class Regional Product Marketing team
- Partner with our global sales channel, agencies, and advertisers to drive understanding and advertiser adoption of new publisher products at Facebook
7
Skills For Japan Product Marketing Lead Resume
- Take leadership and ownership of marketing content for selected products or markets
- Revises product messaging and content for Gates global website
- Recommends and implements marketing concepts and strategies to support strategic growth initiatives
- Knowledge and interest in the Media business
- Actively engaged with new media
8
Skills For Direct Response Regional Product Marketing Lead Resume
- Eager to embrace new technologies
- Be required to liaise across the verticals, working with Aviation, Maritime and Land to ensure all products have complete clarity and purpose in the market (Field Marketing)
- Pro-actively identify product teams and individuals, to ask the questions which gather the information to build the product story
- Work with the global Sales and Client Account Management teams so that all client input and market information is gathered and centralized in an open access database
- Work with business analyst teams for a 360 viewpoint of all products helping measure their market relevance and commercial viability
- Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas
9
Skills For Customer Immersion Product Marketing Lead Resume
- Work with relevant Creative Teams to create product content such as case studies, videos, website copy and social media posts
- Speak and present the Product Suite and individual Products to both external and internal audiences
- Be an integral part of the information collation and creation for Product Marketing collateral design and output, including but not exclusive to; Web, Print, Digital, Social
- Work alongside Marketing Creative to generate a consistent templated Product Marketing Suite, for Sales, Presentations, RFPs etc
- As part of the marketing team, be supportive of the wider team requirements where your knowledge is relevant
- Experience in strategic planning and operations for a marketing org and/ or management consulting supporting marketing functions in internet and/or consumer technology vertical
10
Skills For Product Marketing Lead, Facebook Resume
- Attention to detail, methodical with the ability to translate problems into actionable solutions
- Thrives in and enjoys a face-paced, entrepreneurial, self-starter environment
- Think, plan, prioritize, and execute on multiple projects simultaneously in an organized fashion, with attention to detail. Able to meet tight deadlines for ad hoc requests
- Inspire the rest of the team with a compelling vision for the UberEverything businesses in APAC
- Working in a product marketing or growth capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
- Professional experience in technology or advertising, experience with performance advertising across display, ad networks and/or search highly regarded
List of Typical Responsibilities For a Product Marketing Lead Resume
1
Responsibilities For Global Product Marketing Lead Resume
- Previous background in online advertising/digital media or advertising analytics
- Drive product adoption and usage rates through engaging content and marketing materials
- Coordinate and plan Social VR sessions, materials, schedule, and marketing communications for F8, Facebook’s annual developer conference
- Stay up-to-date with current Social VR trends, identifying opportunities to present ourselves as a leader and innovator
- Engage and support our developer and business community leveraging scalable programs and tools
- Deliver on a clear vision to deliver meaningful value with Social VR to developers
2
Responsibilities For Regional Product Marketing Lead Resume
- Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, Social VR space, and mobile app industry needs to develop and execute go-to-market plans – from positioning to market assessment and quantitative analysis
- Partner with cross-functional teams to tell the story around our brand and Social VR products in a cohesive way
- Manage and work with cross-functional teams (including PR, design, product and engineering stakeholders) to deliver world-class marketing communications for Social VR initiatives
- Knowledge of web/mobile apps developer, industry landscape, and Social VR
- Knowledge of Facebook and developer tools, as well as Social VR platforms
- Drive global product launches
- Lead Messenger platform's content marketing efforts focused on education and adoption with developers, including managing developer blog sites, crafting success stories and ensuring consistent messaging across all our communication channels
- Own Messenger's presence at Facebook's F8 Developer Conference
3
Responsibilities For Digital Business Solutions Product Marketing Lead Resume
- Evangelize Messenger's business platform at industry events
- Lead and collaborate with cross-functional teams spanning product, engineering, design, communications planning, partnerships, content strategy, privacy and legal
- B2B marketing experience in the technology industry
- Lead and inspire a team of product marketers spanning both business and consumer audiences
- Define the strategy, roadmap and success metrics for all Oculus mobile products and core technology solutions, ensuring product market fit and long-term lifecycle management
- Manage and grow an integrated and knowledgeable mobile product marketing team integral to the success of the team’s hardware, software and content experiences
4
Responsibilities For Product Marketing Lead, Business Presence Resume
- Inform and guide strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the voice of the consumer internally with Product Management and Content teams in the prioritization, design and development of products and experiences
- Identify long-term opportunities and strategic views of product(s) direction based on market assessment, qualitative research and quantitative analysis
- Demonstrate and illustrate an understanding of the broader VR ecosystem and competitive landscape to identify clear use case opportunities for product market fit of our mobile VR products and future tech solutions
- Develop product positioning, naming and go-to-market strategy over a portfolio of mobile VR products for mass and vertical audiences in the gaming and productivity spaces, leveraging the use of online platforms to help inform inbound product marketing decisions
- Meet product adoption and engagement goals by identifying and informing barriers and opportunities for success, and by partnering with Marketing Communications and PR teams to initiative and inform effective and efficient marketing materials and campaigns
5
Responsibilities For Product Marketing Lead, Workplace Resume
- Combination of strategic product marketing experience and hands-on tactical execution
- Experience working in a cross-functional capacity
- Fiscal accountability and management of allocated product marketing budget
- Craft a compelling picture of the people using your products with quantitative and qualitative insights, influencing the product roadmap for better product-market fit
- Manage a team of product marketing managers, business analysts, and product owners
6
Responsibilities For Ads Growth Product Marketing Lead Resume
- Developing data science products and data monetization business models
- Gathering requirements for agile software development
- Managing multi-million US dollar enterprise software implementation projects
- Managing multi-national teams
- Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process
7
Responsibilities For Japan Product Marketing Lead Resume
- Own the where to play and how to win strategy for your region, coordinated with the global strategy
- Market intelligence – oversee all competitive and customer analysis in-region; understand how your customers consume, as well as their buying criteria; be the expert on your competition and how to crush them; Understanding market trends
- Partnerships – oversee the in-region business development strategy and work with sales and business development teams to develop deals that maximize in-region opportunities
- Product launch – oversee the launch of new data products and releases
- Regulatory requirements – be an expert in NA and specific country regulatory and privacy requirements, nuances, and standards
8
Responsibilities For Direct Response Regional Product Marketing Lead Resume
- Partner with colleagues globally for coordinated strategies, platforms, and product design features as necessary
- Data, mobile, or software product marketing experience with at least 8 years’ experience in the data monetization/brokerage domain, with focus on strategy and distribution for large consumer base
- Help establish and scale our end-to-end platform tools
- Responsible and managed C-Suite projects
- Inherently curious and believe in the power of data to drive decisions
9
Responsibilities For Customer Immersion Product Marketing Lead Resume
- Self-driven with the ability to work in a self-guided manner
- Be the advocate for consumers, drivers & businesses
- Work with regional & country teams to run global campaigns with local flavour
- Work closely with operations to provide them with the creative content, user insights and data analytics they need to succeed
- Posted: August 3rd
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