Programmatic Analyst Resume Sample
Erna Greenfelder
51143 Mayert Villages,
Los Angeles,
CA
+1 (555) 873 7607
Work Experience
Senior Analyst, Programmatic
11/2016
-
PRESENT
Houston, TX
- Daily / Monthly / Quarterly Programmatic reporting – using both the partner UIs as well as our platform reporting consolidation solution (Switchboard) to maintain daily and monthly reporting views / dashboards for senior management and establish / integrate new partners into the reporting view as needed
- PMP Deal Set up – includes interaction with clients, DSPs, ATDs, MDP advertising team, yield team, ops team and programmatic vendors. Works from initial discussion through proposal to set-up and possible optimization along with deal health monitoring
- Work closely with programmatic and direct sales teams to supply client performance and spend data, trends, benchmarking on an ad hoc basis as well as provide feedback on running activity (both PMP and open market)
- Analyze bid request and response data at the site and partner level to ensure all monetization partners are contributing value in the network auction as well as look for opportunities for additional yield. Provide recommendations on partner optimization as needed / requested
- Ensure that all available ad positions on all platforms / devices are properly targeted by relevant programmatic partners
- Work with team members to devise and fine tune algorithms that take into consideration partner and placement-based metrics to manage / update CPM floors and SOV settings for catch-all partners for optimal yield
- Generate comprehensive, in-depth analytics and reporting to inform the business’s monetization practices
- Setup of private marketplace deals (deal IDs) via Condé Nast’s supply-side platforms
- Execute updates to price floors and targeting for Condé Nast’s RTB exchange marketplace
Programmatic Analyst
03/2013
-
09/2016
Phoenix, AZ
- Generate comprehensive, in-depth analytics and reporting, highlighting meaningful business trends that inform the business’s monetization practices across display, mobile and video
- Define and identify key performance metrics and report on them daily, weekly and monthly
- Maintain knowledge of media technology, supply side platforms, buy side platforms and analytics tools
- Stay current with best practices in the rapidly changing programmatic landscape
- Managing the creation of first party custom audiences within WebMD’s data management platform
- Work experience required in digital/traditional media
- Work with the digital analytics team to accurately model Programmatic’s role in cross-media campaigns
- Experience with data mining and presenting analysis
Programmatic Display Analyst
04/2006
-
10/2012
Phoenix, AZ
- Working directly with ad technologies such as SSP’s, DMPs, DSPs, Ad Exchanges, Ad Servers
- Collaborate with agency partners and internal team members to develop cutting edge performance digital media campaigns that meet business objectives
- Monitor delivery and budget against KPIs
- Develop, grow, and maintain relationships with MV customers through exceptional client service
- Work closely with Delivery & Analytics, Client Consulting and the Channel team on the development, implementation and optimization of programmatic campaigns to successfully execute the defined strategy and achieve business results
- Maintain detailed files of all pertinent records (latest media plans, performance reports, etc) relevant to clients’ business with NCS
- Reconcile all campaigns to ensure that the client receives all planned media and is invoiced/credited properly
- Liaise with agency teams on campaign performance and reporting
Education
University of Connecticut School of Business
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong interpersonal skills including clear communication skills and positive attitude
- Strong organizational skills, attention to detail, and accuracy when working with numbers
- Excellent verbal and written communication skills, with ability to convey technical findings in layman’s terms
- Excellent English communication skills – written and spoken
- Strong analytical skills and the ability to make data-driven decisions and recommendations
- Actively engage with Analysts by coaching, managing, and educating them on new technologies, digital advertising principals and client services skills
- Demonstrated enthusiasm for programmatic media / marketing with strong working knowledge of the digital ecosystem
How to write Programmatic Analyst Resume
Programmatic Analyst role is responsible for digital, research, reporting, advertising, auditing, automation, health, english, planning, marketing.
To write great resume for programmatic analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Programmatic Analyst Resume
The section contact information is important in your programmatic analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Programmatic Analyst Resume
The section work experience is an essential part of your programmatic analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous programmatic analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular programmatic analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Programmatic Analyst resume experience can include:
- Actively engage with team members to learn new technologies, digital advertising principals and client services skills
- Coordinating with global teams to report data driven marketing results, writing case studies that demonstrate the learning and insight derived
- Experience of working with data management platforms
- Hands-on experience in working with programmatic metrics (bid density reports, win & response rates, etc.)
- Experience in a programmatic or social media role
- 6+ months of experience in a programmatic or social media role (for this role, internships count)
Education on a Programmatic Analyst Resume
Make sure to make education a priority on your programmatic analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your programmatic analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Programmatic Analyst Resume
When listing skills on your programmatic analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical programmatic analyst skills:
- Effectively communicate digital strategies, rational, and proposals for current and new clients
- Technical Knowledge: 1 year experience in Digital Advertising and general knowledge in programmatic, DSP platforms and reporting functions
- Experience briefing a team of specialists and the ability to bridge planning and specialist execution
- Experience working with at least one of the following; AdX, Pubmatic, Index Exchange, Rubicon or Appnexus
- Strong understanding of commercial aspects of advertising especially around rates and eCPM/rCPM
- Experience of using ad servers
List of Typical Experience For a Programmatic Analyst Resume
1
Experience For Analyst, Programmatic Resume
- Responsible for driving additional insights into the team using a variety of data sources
- Be the team expert on which behaviours, attitudes and signals are fundamental to the campaign success ultimately driving planning and execution efforts
- Build business model for supply partners, demand partners and Oath which adds value to their business whilst retaining the margin for Oath
- Setup bespoke reporting for each partner, so the Account Management team can provide suitable level of service
- Provide yield analysis to ensure PMPs and RTB are not cannibalising each other’s revenue
- 5+ yrs in business development, commercial support environment within advertising industry or similar
2
Experience For Senior Analyst, Programmatic Resume
- Help ‘business case’ potential demand partners
- Monitor performance of each partner within market, to maximise revenue for our supply partners
- Overall responsibility for delivery of campaign analysis from setup, in-campaign optimization through to final analysis post campaign reporting at a cross-channel and cross-media level, lead insights delivery internally and externally
- Lead digital campaign optimization feeding ideas and requirements into activation teams to improve rigour in our measurement approach and execution
- Responsible to drive the learning agenda for data driven marketing and setup of segmentation strategy in the DMP leading the technical specialist on the account
- Underpin the development of the audience strategy for future campaigns by pulling insight across paid owned and earned media, from previous campaigns and a multitude of different sources
- Prove the value of data in its many forms at a strategic and tactical level, mining the nuances of data types and the value to the overall business and communication executions
3
Experience For Programmatic Display Analyst Resume
- (solid math skills)
- Providing inspiration and ideas for innovative media plans and strategies
- Understanding of clients business, products and various structures to influence and guide investment decisions
- Build a hypothesis and testing roadmap for the account based on data insights, guide personalisation strategy
- Define the data acquisition strategy with a lens on audience insight
- Support the attribution workstream with measurement expertise and insight
4
Experience For Analyst, Programmatic Analytics Resume
- Partner with key vendors/internal stakeholders to identify opportunities for custom research, pilot/test new measurement platforms and leverage their data for planning purposes
- Revenue Operations team
- Ad Operations team
List of Typical Skills For a Programmatic Analyst Resume
1
Skills For Analyst, Programmatic Resume
- Experience of inventory and yield management
- Very strong Excel knowledge
- Demonstrate diligence, attention to detail and adherence to Starcom’s best practices throughout the full digital campaign life-cycle
- Understanding of traditional and interactive media planning elements Proficiency in Microsoft Office solutions
- Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
- Understanding of agency landscape for the programmatic space
2
Skills For Senior Analyst, Programmatic Resume
- Deep understanding of programmatic planning & buying and ad tech vendors
- Expert in advertising tracking and measurement methodology with regards to brand and performance tracking
- Identify clients with emerging market supply who would be interested monetising 3rd party inventory, provide compelling incremental reach
- Work with the Yield and Pricing Manager to enhance our reporting systems
- A collaborative approach to problem solving and solution development is key to a successful outcome and working culture
- Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts
- Maintain weekly commercial reporting
3
Skills For Programmatic Display Analyst Resume
- Ensure that third party partners are running in the most efficient way
- Maintain inventory forecasting for core audience segmentations
- Provide insights for brief responses for sales and marketing requirements
- Yield and Pricing manager
- Desire to learn / build knowledge of: digital media, programmatic, marketing principles, and direct response strategies & tactics
- We are looking for a brilliant, curious analyst who digs deep and finds as well as plans for stories in a dataset
- Proactive. Self-starter. Curious and seeks to learn more by digging in
- Create on demand reports to support sales teams
- Track spend patterns by agency and clients
4
Skills For Analyst, Programmatic Analytics Resume
- Provide insight into SSP set up and advise on optimisations
- Work with Operations team to advise on optimisations
- Work with revenue operations to identify and enhance key audience segments
- Highlight areas for growth and work with the team to track revenue changes and growth
- MS Office fluency (PowerPoint, Word and Excel) and/or Google for Work
- Desire to work in an entrepreneurial atmosphere and be a self-starter
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
5
Skills For Senior Programmatic Analyst Resume
- Proficiency in Microsoft Office solutions, specifically Excel
- Analytical at heart, naturally curious, comfortable with different data sets and keen to find true answers and understand performance drivers
- A storyteller that understands what matters to clients and agency stakeholders and can gain buy-in across a wide variety of stakeholders through clarity of thinking, depth of analysis and awareness of context
- A strategic and big-picture thinker, grounded in analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction through a media strategy and communications plan
- High proficiency in ad tech and marketing automation systems, particularly Adobe Marketing Cloud
- A fully-rounded knowledge of digital media buying and delivery (process, tagging, latest developments, formats)
- Deep understanding of the digital advertising landscape and value chain, as well as the key players and developments in this space
- Resilience: Ability to work under pressure, with little guidance and to tight timelines Media Planning Tools
- Willingness to learn programmatic advertising and become a subject matter expert for the company
6
Skills For Analyst, Ad Ops, Programmatic Resume
- Knowledge of programmatic trading and the trends in the audience and programmatic marketplace
- Naturally driven and high energy to constantly rise to the challenge
- Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of Sr. Analysts
- Assist in the development of client-facing campaign performance reports including data quality and insight development
- Provide weekly and monthly auditing reports to agency stakeholders & actualize bill/pay systems when applicable
- Digital publishing yield management
- Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
- Develop a rapport with the broader Starcom digital Activation, Strategy and Analytics teams
7
Skills For Analyst, Programmatic Yield Resume
- Work with technology partners in order to secure support for daily campaign management and implementation questions
- Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independently
- Communicating intiatives, strategic plans, data and results to clients
- Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
- Expertise in Microsoft Excel. Ability to create pivot tables, use v-lookup formulas, if/then statements, devise charts and graphs that convey actionable insights
- Knowledge / experience with Tableau
- Engaged, committed, and focused. We’re not saving lives here, but we believe that what we do matters. This team sets and achieves ambitious goals and we expect everyone who joins us to be in to win
8
Skills For Analyst, Programmatic Ad Ops Resume
- Thrives in a fast-paced problem solving environment
- Assist team in pre-sale scoping, SOW’s and Measurement deliverables relevant to clients’ business objectives
- Become proficient with DSPs, DMPs, SSPs and 3rd party ad-serving systems to be able to accurately input media plan details and launch campaigns
- Create custom solutions including but not limited to white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc
- Maintain log of all inventory and new channel testing across all Spark Foundry offices
- Revenue-motivated: Earnestly focused on the dollars and spends the lion’s share of their attention on ways to get the number
- Able to work independently and able to work across teams
- High energy; positive approach
9
Skills For Programmatic Analyst Resume
- Maintain and organize campaign-specific materials in team’s shared document repository
- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Manager
- Use research tools to develop profile of target audience with view into their online behaviors, media consumption, etc
- Meet with and vet inventory and advance channel partners
- Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
- Troubleshoot supply issues on all pre-production and live campaigns
10
Skills For Analyst, Programmatic Resume
- Oversee supply and new channel QA process
- Partner with programmatic buy on inventory performance analysis and optimization strategies
- Identify case study potential for key opportunities and lead creation with programmatic buyer
- Develop best practices for inventory solutions and new channels and regularly communicate out to the larger programmatic team
- Facilitate Sales’ identification of new publisher partners through ComScore, Alexa and other tools, complementing with O&O SWOT analysis and supply landscape
- Ensure any back fill solutions are working optimally, minimalising impression loss from these
Related to Programmatic Analyst Resume Samples
Items Analyst Resume Sample
Work Experience
• Collaborate with IT professionals
• Strong analytical skills, trend analysis, ability to sift through "grey area" to make sound business decisions in support of business strategies
• Retain high volume of rapidly changing direction, data, strategies and consistently...
Professional Skills
• Strong interpersonal and communication (bo...
• Supply Item Management experience or Suppl...
• Experience with managing inventory
Maintenance Analyst Resume Sample
Work Experience
• AMPS knowledge to Administrator Level 80/85 highly desirable
• Interrogation and update of Maintenance and Configuration Management tools and databases, in particular MILLIS, AMPS, NAVALLOW and CMT
• Hold level 4 engineering authority under the NTRF for endorsement of configu...
Professional Skills
• Excellent organizational skills, time mana...
• Excellent Computer skills (Word, Excel, Ac...
• Capable of learning new skills
Requirements Analyst Resume Sample
Work Experience
• Prioritizing which requirements to include in a specific software release by identifying relationships and dependencies between requirements and estimation of technical effort
• Serving as the product owner and liaison between the technical team and the client for the purpose of establishing a comm...
Professional Skills
• Strong spoken and written and communicatio...
• Strong communication skills, problem-solvi...
• Possess a strong understanding of the Engl...
Analyst, Capital Resume Sample
Work Experience
• Consolidating and executing aggregation process for CCAR
• Following up with stakeholders to ensure timely delivery of inputs for CCAR process
• Supporting external reporting (FR Y14A/Q/M)
• BU/portfolio level, board, and FR reporting
• ...
Professional Skills
• Adaptability - Exhibits the capacity to su...
• At least one (1) to three (3) years of pri...
• Analytical and proactive problem-solving s...
Analyst, AML Resume Sample
Work Experience
• Uses analysis and internal peer reviews to identify significant trends requiring further investigation, root causes; predicts potential impact; improves the quality and consistency of SARs reported to the U.S. Government; and provides reporting to various levels of senior management, monitoring teams and other Compliance...
Professional Skills
• Have excellent interpersonal skills and ab...
• Supervise others’ work (in particular, rev...
• Strong communication skills: oral and written
Analytics Manager / Senior Analytics Manager Resume Sample
Work Experience
• Lead a global team of analysts to integrate market data, spend analytics and quantitative modeling into a cohesive package, which meets the analytical needs of procurement by providing insights that empowers better business decision making
• Collaborate with the Shared Service Centers to get the an...
Professional Skills
• Excellent communication skills and executi...
• Strong Skills- Microsoft Excel, Access, Po...
• Demonstrated experience managing a high pe...