Programmatic Manager Resume Sample
Arnaldo Koelpin
3149 Shaina Green,
Boston,
MA
+1 (555) 928 4968
Work Experience
Programmatic Manager
01/2018
-
PRESENT
Chicago, IL
- Active management of floor pricing, fill rates and allocation – both on desktop and mobile
- Your social styles are being driven, self-starter, a problem solver and a real teammate
- Subject matter expertise on the mobile display ad landscape, including exchanges & performance networks
- Experience managing large budgets with positive ROAS
- Deep understanding of the vendor landscape & strong industry relationships
- Demonstrate strategic insight to develop long term execution plans from brand’s stated business objectives and implement those plans
- Digital media advertising operations and analytics; firm understanding of private marketplace set-up and campaign optimization strategies
- Experience working with SSPs, DSPs, ATDs, private exchanges, ad technology
Manager, Programmatic
12/2012
-
12/2017
Boston, MA
- Strong analytical background complemented by firm data management skills
- Analyze Programmatic CPM, impression and revenue delivery trend across all channels, partners, platforms, devices, and ad types
- Continuously research Programmatic market shifts to understand the latest trends on Programmatic spending by different verticals and advertisers
- Analyze bid CPM to help determine different buyers behavior across direct and indirect channels and their demand for certain inventory segments
- Analyze seasonality and severe weather impact on different verticals and buyers CPM and spend levels
- Provide periodic revenue insights report highlighting trends and on-going recommendations to determine optimal floor pricing and maximizing revenue across all sales channels
- Analyze full stack ad sales channel delivery and determine optimal priority settings by partnering with Direct Sales Yield Manager and Ad Ops Director
- Develop revenue models for all programmatic ad product redesign and change request efforts
- Maintain Programmatic revenue model to forecast CPM and revenue delivery for financial budgeting and pacing
Programmatic Yield Manager
01/2010
-
11/2012
Dallas, TX
- Manage and understand complete picture of Programmatic inventory utilization and provide clear explanation of bottlenecks and recommended action steps to improve fill-rate
- Devise and implement new revenue strategies to improve monetization across US and International sites
- Maintain record of all product changes and programmatic impact on CPM and performance
- Demonstrate a strong understanding of each client’s business beyond campaign objectives. Find opportunities to grow the account beyond existing strategies
- Evaluate new partnerships and technologies to optimize overall yield and innovation, working across product and technology teams to size the level of effort against revenue potential
- Outstanding management and organizational skills
- Experience in Yield Management
- Strong project management and cross-functional co-ordination skills Excellent organisational skills and attention to detail
- Strong SQL / data bases capabilities
Education
University of Mount Union
2006 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Strong analytical thinking and mathematical skills (knowledge) Demonstrated critical thinking and problem solving abilities
- Strong analytical thinking and mathematical skills (knowledge)
- Data and yield analysis skills DMP (Data Management Platform) experience
- Active learner and person who enjoys picking up and seeking new skills to expand knowledge
- Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners
- Demonstrate a strong understanding of each client’s business beyond campaign objectives
- Demonstrates ability to communicate effectively with both internal and external partners
How to write Programmatic Manager Resume
Programmatic Manager role is responsible for media, finance, training, trading, architecture, reporting, design, research, digital, health.
To write great resume for programmatic manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Programmatic Manager Resume
The section contact information is important in your programmatic manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Programmatic Manager Resume
The section work experience is an essential part of your programmatic manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous programmatic manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular programmatic manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Programmatic Manager resume experience can include:
- Demonstrated experience using DBM, DCM, DS, Studio and DoubleClick with the ability to train others
- Effectively communicate digital strategies and rationale for tactical approaches for each campaign
- Solid use and understanding of Appnexus, Yieldfire, Adx, Rubicon, Google Ad Exchange & other leading platforms
- Previous experience trading and managing budgets within a digital agency
- Experience working with SSPs/DSPs and programmatic marketplaces
- Previous experience working on Integrated Media accounts
Education on a Programmatic Manager Resume
Make sure to make education a priority on your programmatic manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your programmatic manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Programmatic Manager Resume
When listing skills on your programmatic manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical programmatic manager skills:
- Execute and manage his/her client portfolio effectively using demand side platforms
- Execute and manage his/her client portfolio effectively using demand-side platforms
- Enthusiastic, determined and able to manage and prioritize multiple priorities
- Designing measurement solutions that demonstrate the efficacy of campaigns
- Professional experience managing end-to-end programmatic media planning, buying, testing, creative development and ongoing optimizations with DSP platforms
- At least 6 months of hands-on experience booking, managing, and optimizing campaigns within a leading Demand Side Platform (DSP)
List of Typical Experience For a Programmatic Manager Resume
1
Experience For Manager, Programmatic Resume
- Excellent knowledge of programmatic marketplace and comfortable speaking to senior clients around campaigns and concepts
- Advanced experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)
- Contribution to New Business workflows (pricing grids/ written submission/ idea development and presentation / managing account transitions)
- Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
- Monitor/report on buyer spending and suggest optimisations
- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines
2
Experience For Snr Manager, Programmatic Resume
- Provide strategic recommendations, manage and implement programmatic campaigns across a variety of clients
- Proactively monitor activity for performance and delivery
- Build solutions through campaigns to increase performance
- Collaborate with Paid Media Planners/Buyers, Strategic/UX Planners, Creative and Account Management to ensure synergy
- Understand and translate clients’ business needs into a programmatic approach
- Work closely with internal technology stakeholders to bridge the gap between teams and minimize duplication of work
- Lead the programmatic measurement agenda and consult on greater digital measurement approaches
3
Experience For Programmatic Yield Manager Resume
- Oversee the coordination of all programmatic plan set up: develop overall strategy (aligned with other channels) set bid strategies, budget limits, upload creative, build optimization plans, etc
- Help develop targeting strategy based on segment and/or customer journey phase
- Actively optimize and manage multiple client campaigns and ensure campaign pacing and performance are at or beating KPI goals and campaigns are delivering in full
- Develop RFP responses (media plans and strategic recommendations) for media and client briefs that demonstrate the various capabilities of the programmatic team and how they can help clients achieve their goals
- Self-service planning, booking, managing, and optimizing campaigns within DoubleClick Bid Manager, The Trade Desk, TubeMogul, or AppNexus DSP
- Pinpoint trends in the data from DSPs and analytics suites/dashboards and turn them into optimizations and/or actionable items
4
Experience For Manager, Programmatic Partnerships Resume
- Identify opportunities to deliver better results against campaign KPIs
- Proficient understanding of the digital marketplace including both the supply and demand sides with respect to industry knowledge and vendor technology and differentiation. This includes familiarity with third party measurement providers for viewability, verification, and fraud
- Intimate knowledge of online video (OLV) specifically YouTube TrueView
- Respond to RFPs and build media plans that meet the objectives of the given campaign
- Dedicated programmatic evangelist across PG one
- Consultant across all Display & Video plans to ensure programmatic plans are set up to deliver to task
- Identify providers that can be bought programmatically and transition buys across from direct spend where relevant
- Drive client relationships where relevant and support investment team with programmatic conversations
5
Experience For Senior Manager, Programmatic Resume
- Quality assurance checks on team output
- Creation of documents to showcase performance and provide in-depth analysis of results
- Liaise with 3rd party providers and partners to resolve any issues as they arise
- Dedicated programmatic evangelist across Precision and Wider agency
- Consultant across all Display & Video plans to ensure SMGp share of investment is where it needs to be
6
Experience For Senior Manager, Programmatic Partnerships Resume
- Identify providers that can be bought programmatically and transition buys across from direct spend
- Drive direct client relationship on agency mid-longtail clients
- Oversight of larger and more strategic accounts and supply innovations
- Manage relationship with inventory supply partners
- Manage revenue growth and execution workflow for Turner's PMP business
- Proficiency in MS excel, Staq; comfortable with data analytics
- Extensive exposure to programmatic deal types, technologies and campaign setup
- Develop, grow, and maintain relationships with exceptional client service
7
Experience For Programmatic Audience Manager Resume
- Troubleshoot issues with all pre-production and live campaigns
- Oversee/work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc
- Contribution to New Business workflows (pricing grids/ written submission/ idea development and presentation/managing account transitions)
- Interface with strategy and planning teams on RFPs to build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
- Assume accountability and ownership of programmatic campaign execution for assigned client account
- Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Develop and maintain quality control procedures for programmatic campaign implementations
- Organize and manage detail work, as well as work independently and balance multiple tasks -5+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying -2+ years with increasing levels of responsibility within an agency or media company
- Management experience, managing direct reports in an account management/client services team
8
Experience For Manager, Programmatic BC Resume
- Proficient in other MS Office products like Word and PowerPoint
- Manage revenue growth and execution workflow for Turner’s PMP business
- Collaborate with sales and yield teams to determine optimal price floors and innovative optimization tactics to grow overall health of private market
- Identify new product opportunities to drive unique value to the private marketplace; involvement in pricing, packaging, positioning & rollout with the sales team
- Maintain expertise in continuously evolving programmatic space and to help educate other groups within Turner (sales, integrated marketing, product, operations, etc.)
- Confident with talking about Programmatic and how it works within the wider media mix
9
Experience For Senior Manager, Programmatic Solutions Resume
- Manage day-to-day campaign operations across multiple DSPs and other partners
- Develop & learn new processes
- Work individually but also closely with direct team members
- Ambitious and eager to prove themselves within the programmatic field
- Assume accountability and ownership of Digitas campaign execution for assigned client accounts; monitor and report on campaign performance
- Develop and maintain quality control procedures for Digitas campaign implementations
- Oversight of all programmatic sales revenue and to deliver the PMP revenue target for APAC
10
Experience For Ad Platforms Manager, Programmatic Resume
- Development and execution of the strategic direction for programmatic in APAC, including: go to market strategy; ad tech, ad agency trading desk, and marketer partnership development, sales and pricing strategy
- Represent Reuters to the external marketplace at industry events, forums and conferences
- Established relationships with trade desks and partners
- Identify new opportunities to increase yield and deal flow
- Work closely with colleagues in other markets to ensure a consistency around our programmatic strategy
- Work closely with the Direct sales team to further their knowledge and improve their adoption of Programmatic
- Negotiate deals with buyers to help further monetize inventory
List of Typical Skills For a Programmatic Manager Resume
1
Skills For Manager, Programmatic Resume
- Excellent project management skills to prioritise tasks on these busy accounts
- Excellent communication skills over email, verbally and face to face
- Experience with DoubleClick, Innovid, and other 3rd party tracking solutions needed
- Digital advertising experience
- Experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
- Prioritise tasks and work efficiently within a bustling client environment
- Comprehension of TV industry and experience driving tune-in
- Excellent knowledge of SMG Precision marketing pressure points and how we can navigate these and increase revenue
2
Skills For Snr Manager, Programmatic Resume
- Work under pressure and with short deadlines across multiple teams with fragmented, vertical (title-by-title) priorities
- In programmatic experience (Publisher, Agency and/or DSP/SSP)
- Programmatic experience (Publisher, Agency and/or DSP/SSP)
- Previous Experience in a data scientist role
- Identify new opportunities for monetization that align with marketplace demand and demonstrate Turner’s though leadership in market
- Experience with Google DFP and Google ADX
- Able to make actionable and informed decisions, effective communicator
- Understanding of 3rd party tracking and serving technologies
- Recommending and evaluating new opportunities for clients
3
Skills For Programmatic Yield Manager Resume
- Working knowledge in technologies such as DoubleClick Bid Manager, The Trade Desk, Brightroll/Yahoo Ad Manager+, AOP, AAP, or GDN
- Working knowledge of programmatic sell side technologies, DFP, DMPs and/or SSP & DSP systems
- Cascading best practice down to junior team members, inclusive of financial due diligence and their completion of administrative tasks
- Understanding of other digital media channels, such as PPC, Paid Social, Video, Display
- Attending pre sales meetings with client to advise on ad stack solutions & architecture
- Training members of the sales team on the technical aspects of programmatic products
- Working closely with internal departments, external agencies and technology partners
- Working on new business projects when required
4
Skills For Manager, Programmatic Partnerships Resume
- Familiarity with ecosystem, including data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting and cookie matching
- Management of team and ensuring they are progressing and delivering quality output
- Proactive in producing solutions while foreseeing issues
- Two years trading and managing budgets within a digital agency
- Execute, manage, and optimize programmatic campaigns for agency clients while meeting or surpassing client performance expectations
- Line management of juniors, with responsibility for their wellbeing, workflows, and learning and development (inclusive of appraisals)
- Provide monthly reporting on revenues and trends related to automated trading and analyze data to make accurate changes to the SSP
- Sales engineering role, providing in market technical guidance & PMP capabilities
- Technical lead in analyzing client KPI's & requirements, proposing most efficient technical execution
5
Skills For Senior Manager, Programmatic Resume
- Own the tagging infrastructure to enable in console reporting and analysis that’s aligned with client KPIs
- Management of 1xSAE and ensuring that they are progressing
- Ensure product and team output (e.g PCA’s) work for both buying teams and programmatic buying team
- Work with programmatic leadership on positioning opportunities for new channel testing
- High product knowledge & sales strategy surrounding header bidding, audience management, and video distribution channels
- Digital media/marketing landscape – with a focus on addressable media
- Drive creation of persuasive sales presentations on programmatic media using market trends, case studies and products
- Build trust with internal and external clients, serving as an advisor and subject expert around programmatic offerings
- Generate and manage monthly bill/pay and spend reporting in coordination with Media Analyst
6
Skills For Senior Manager, Programmatic Partnerships Resume
- Direct and manage the daily work flow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
- Own the development of strategic proposals, coordinating across Digitas teams to account for all relevant inputs
- Manage key relationships with Trading Desks, DSP's, Exchanges and our partners SSP's
- International and local agency trading desks
- Ensure product and team output (e.g PCA’s) work for both investment teams and programmatic buying team
- Ensure media is booked and reconciled on time according to the financial process
- Proactively contribute to team meetings, team initiatives and knowledge sharing
- In digital programmatic advertising space, focused in operations
7
Skills For Programmatic Audience Manager Resume
- Direct and manage the daily work flow of all programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recap
- Familiar with digital media metrics and measurement tools
- Analyze and interpret large amounts of data
- Usage & understanding of how to use first (clients’ data) and third party data (Acxiom, Bluekai, Lotame, Datalogix, Experian, TruSignal, Alliant, IXI and comScore)
- Help develop strong and mutually valuable relationships with the national sales team. Prepare pitch materials as needed
- Serve as an industry expert in programmatic media in order to support the national sales team in their discussions with advertisers and agencies
- Partner with the national sales team to help identify, pitch, and close programmatic ad sales deals with agencies and advertisers
- Evangelize new programmatic products as they are released & create buy/build simulation
- Manage pipeline tools for maximum efficiency and visibility, with carefully executed follow-up to closure
8
Skills For Manager, Programmatic BC Resume
- Work cross-functionally with the operations and yield teams to set up campaigns for success
- Use Excel and PowerPoint to respond to RFPs and build media plans that meet the objectives of the given campaign
- In digital ad sales and/or operations
- Work with staff in various locations
- Proficient in the use of programmatic sell side technologies
- Proficient in the use of data in conjunction with programmatic transactions
- The ability to demonstrate an understanding of multiple digital media buying platforms, technical tracking expertise, e.g. setting up tracking, troubleshooting, Q&A
- Experience in training / delegating work to a more junior exec
- A proven record of consistently over-delivering on client objectives
9
Skills For Senior Manager, Programmatic Solutions Resume
- At 2:1 from a good university
- The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
- Identify new opportunities for monetization that align with marketplace demand and demonstrate Turner's though leadership in market
- Willing to learn around programmatic platforms and how to trade and use platforms to deliver objectives
- Well-verse in handling clients and multiple stakeholders such as direct client facing PCA presentations
- Problem-solver, with ability to move quickly between tasks, and think clearly under pressure
- Self-driven, results-oriented, solutions-focused with a positive outlook
- Proficient in multiple DSPS and extensive knowledge of the RTB and wider programmatic landscape
- Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
10
Skills For Ad Platforms Manager, Programmatic Resume
- Consistently over-delivering on client objectives
- Be confident working with numbers and large amounts of data
- Be able to adhere to processes and best practices
- Understand and effectively communicate Zenith Programmatic’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive support
- Oversee / work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc
List of Typical Responsibilities For a Programmatic Manager Resume
1
Responsibilities For Manager, Programmatic Resume
- Monitor/respond to advertiser creatives which jeopardize brand integrity; identify sources of unwanted ads
- Keep current with changes in the industry. Identify new innovation which can be used to increase overall revenue
- Strategically and technically implement private marketplaces across display properties
- Key contact for any technical, operational and strategic enquiries
- Reuters.com Direct Sales, Ad Operations, Open Market Programmatic, Product Development, Finance and Design
- Manage key revenue targets and execution workflow for Turner's PMP business
2
Responsibilities For Snr Manager, Programmatic Resume
- Attend relevant internal, client, tech and supplier meetings as appropriate
- Analytical mindset; solutions-oriented
- Commercial Director APAC
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