Promotions / Marketing Manager Resume Sample
Work Experience
- Craft ModCloth’s overall promotional strategy to achieve sales, business and marketing objectives
- In e-commerce marketing with prior promotions experience
- Strong understanding of marketing/promotions strategies and tactics
- Analytical skills demonstrated by data-driven decision making and a proficiency with analytical and reporting tools
- Motivate and lead across departments and functions
- Meet or exceed deadlines and manage and prioritize multiple and varying projects simultaneously
- Self starter, creative thinker, and a fast learner
- Lead the execution of coupons taking strategic direction from the Incentives team
- Measure and analyze effectiveness of promotions and coupons, in partnership with Marketing and Business analytics teams; develop and execute optimization plans
- Manage and execute all pricing-related activations (i.e. Price Match Guarantee)
- Responsible for working with Customer Care to connect the dots on any customer service needs related to coupons or promotions
- Experience at a start-up or e-commerce company
- Customer-centric, change agent, agile, disruptive and innovative in approach
- Understanding of stations’ programming strategies
- Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and vPromotions
- Receive supervision and direction from supervisor
- Schedule and attend meetings that consist of Market Manager, Sales Manager, Operations Manager, Program Directors and Account Executives to discuss promotion options for potential business and community events
- Help with the creativity of designing flyers, posters, brochures, printed materials
- Be comfortable working with media, public officials and business owners
- Train and work with team members to ensure proper set-up and break-down of events
- Receive and processes promotional requests
- Set up remotes for events as assigned and needed
- Keep prize inventory organized
- Update and maintain station websites and assist with social media
Education
Professional Skills
- Responsible for providing guidance and daily supervision to promotions staff/function in the Marketing department. Supports and administers operational goals and monitors achievements of performance and profit objectives
- Adheres to scheduling and coordinates with VP any scheduling concerns
- Develops, coordinates and executes all retail promotions, direct mail promotions and special events to target retail and database customers while supporting compliance to departmental budget
- Supports the efforts and projects of the VP of Marketing and/or Marketing Director as requested
- Coordinates internal support related to each special event or promotion for all appropriate departments; coordinates with Graphic Artist/Designer to properly fulfill all printed material requirements for promotions and special events
- Coordinate marketing support services to include advertising, public relations, and internal departments
- Creates strategic plans and calendar for promotions. Manages oversight of media used to communicate current and upcoming promotional efforts
How to write Promotions / Marketing Manager Resume
Promotions / Marketing Manager role is responsible for reporting, events, database, retail, programming, compliance, media, inventory, marketing, supervision.
To write great resume for promotions / marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Promotions / Marketing Manager Resume
The section contact information is important in your promotions / marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Promotions / Marketing Manager Resume
The section work experience is an essential part of your promotions / marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous promotions / marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular promotions / marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Education on a Promotions / Marketing Manager Resume
Make sure to make education a priority on your promotions / marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your promotions / marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Promotions / Marketing Manager Resume
When listing skills on your promotions / marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical promotions / marketing manager skills:
- Manages relationships with outside vendors to ensure timely, accurate, and cost effective production campaigns
- Analyzes the effectiveness and success of promotions and special events
- Organize and maintain files of all Marketing Programs to include artwork, analysis, and rules
- Coordinate internal support related to each special event, promotion, or entertainment for all appropriate departments