Relationship Marketing Manager Resume Sample
Norma Price
625 Madisen Meadows,
Houston,
TX
+1 (555) 638 9375
Work Experience
Relationship Marketing Manager
03/2016
-
PRESENT
Los Angeles, CA
- Develop the MHE Elementary portfolio’s brand presence, including strong national context for program awareness, learning science, and customer retention and advocacy
- Partner closely with internal teams including data scientists, analysts, and data engineers to glean insights from data, develop hypotheses, and design experiments to test hypotheses
- Hands-on experience in marketing through multiple channels: email, direct mail, phone and web channels for 2+ years, preferably with B2B customers
- Collaborate with groups across the organization including marketing, segments, engineering, customer service and operations
- Solid verbal, written and presentational skills with a focus on tangible, measurable recommendations
- Accountable, driven to success in a fast-paced environment
- Direct Mail, Life Cycle Marketing, Direct Marketing
Customer Relationship Marketing Manager
06/2013
-
09/2015
Chicago, IL
- Loyalty Rewards Program management
- CRM Project Management/Operations across Impacted Teams: Marketing, IT, Retail Stores, Retail Store Operations, Ecommerce, Customer Service
- Onsite Marketing, managing eBay’s showcase with engaging merchandising and messaging
- Email Marketing and CRM based on buyer lifecycle and behavior
- Compile and continuously update retail calendar; develop and continuously update related customer engagement plans
- Develop and execute MarComm as part of integrated strategic campaigns to hit company’s objectives
- Lead tracking, measurement and optimization of relationship marketing activities, incl. user segmentation to come up with actionable segments for differential treatment, thus driving increases in activation and activity rates – on both desktop and mobile
Consumer Relationship Marketing Manager Infant Nutrition
10/2006
-
12/2012
Philadelphia, PA
- Closely partner with the Internet Marketing channel on seasonally relevant content creation, targeted communications, promotions and distribution
- Help select and manage agencies and suppliers to provide help with creative development, segmentation, loyalty mechanics, etc. Identify and realize synergies in supplier selection and contractual terms (i.e., leverage existing eBay Inc. relationships, work with the Procurement team, etc.)
- Understand and leverage RM best practice across the company and apply it to respective markets as appropriate
- Develop marketing strategies that support new customer acquisition, engagement, and retention to achieve marketing goals
- Partner with internal and external stakeholders to support system and regional marketing efforts, including Product & Promotional Marketing, Affinity Program, and Consumer Insights
- Strategically plan and manage system push and inbox messaging sends to support all marketing campaigns
- Manage digital communications calendar and content for all activities
- Oversee vendor activities, including daily transactions, budgets, and invoicing associated with email, push + inbox messaging, gift card programs, and promotional activities and evaluate impact on digital communication projects
- Provide reporting on communication performance for specific campaigns and holistic channel. Collaborate with internal resources and vendors to develop statistical approaches to measure the impact on key performance indicators
Education
Grand Valley State University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Solid organizational, multi-tasking, interpersonal, and customer service skills and demonstrates strong attention to detail
- Experience in B2B, Account-based marketing (ABM), lead gen, relationship marketing or digital marketing at a prior company
- Solid verbal, written and presentation skills with a focus on tangible, measurable recommendations
- Experience in Email Marketing, Relationship Marketing, or Mobile Digital Marketing
- Extensive experience working with a Marketing Automation tool, preferably Eloqua
- Hands-on experience in marketing through multiple channels: email, direct mail, phone and web channels for 3+ years, preferably with B2B customers
- Effectively manage projects, including the deployment of specific messaging and the enhancement of technology tools
How to write Relationship Marketing Manager Resume
Relationship Marketing Manager role is responsible for modeling, software, retail, integration, database, procurement, reporting, design, digital, messaging.
To write great resume for relationship marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Relationship Marketing Manager Resume
The section contact information is important in your relationship marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Relationship Marketing Manager Resume
The section work experience is an essential part of your relationship marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous relationship marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular relationship marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Relationship Marketing Manager resume experience can include:
- Professional experience in CRM, loyalty or retention related area
- Working knowledge of SQL, HTML/CSS, database development, and web analytics
- Build and execute the personalized and automated account-based marketing programs using Intel's marketing automation platform (Eloqua)
- Work cross-functionally with production and marketing teams to develop A/B testing strategies, and implement processes and procedures
- Proactively identify opportunities for innovation and improvement in Account Based Marketing (ABM), Relationship Marketing (RM) and Lead Gen capabilities
- Proficient knowledge of digital marketing
Education on a Relationship Marketing Manager Resume
Make sure to make education a priority on your relationship marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your relationship marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Relationship Marketing Manager Resume
When listing skills on your relationship marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical relationship marketing manager skills:
- Demonstrated analytical skills and ability to develop brand strategy, business plans, market insights and analyze campaign effectiveness and ROI
- Team player with ability to effectively influence and communicate cross-functionally and cross-regionally with management at all levels
- Digital marketing experience at increasing levels of responsibility with emphasis on relationship marketing (onsite, email, social media)
- Proven successful track of records for user acquisition programs and executing integrated marketing campaigns through the online channels
- Succeed in a fast-paced environment with multiple competing priorities, comfortable with ambiguity
- Working-level understanding of digital and social marketing (campaign development, tracking, serving technologies, etc.)
List of Typical Skills For a Relationship Marketing Manager Resume
1
Skills For Customer Relationship Marketing Manager Resume
- Employ a range of influencing techniques to engage a cross-functional team towards the successful execution of digital projects
- Collaborate with internal Digital Strategists and external Agency Partners to oversee the implementation of the company's digital marketing programs and tactics
- Ensure sharing and collaboration across the portfolio of projects, including identification of best practices
- Proactively identify optimization opportunities leveraging all available analytics
- Ensure all digital stakeholders have the necessary information to perform their work diligently
- A natural self-starter with the appetite for the considerable workload, intensity and challenges presented by Fidelity’s growth and the developing businesses
- In one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development or sales. Strong understanding of voice and data services and products
- Strong Communicator – Ability to simplify the complex, separate the critical components from the whole and deliver concise, articulate and persuasive presentations internally and externally
2
Skills For Senior Relationship Marketing Manager Resume
- Highly Analytical – Willing and able to dive into the data and figure out not only what is happening, but why. Uses data to create compelling cases for action
- Collaborator / Networker – Demonstrated ability to pull from and leverage diverse thinking, ideas, and viewpoints from across the business to build an optimal approach
- Fast Learner/Willing Listener – Able to quickly absorb information and understand and explain implications. Able to gain confidence of peers that there is a good understanding of situations
- Solid understanding of analytics, including segmentation, modeling and data/product telemetry. Comfortable building business cases and manipulating data
- Technical depth with IT professional audiences or administrators deploying and supporting productivity, security, mobility or operating systems
- Deal with ambiguity, create frameworks and plans to solve unstructured problems
- The ability to drive impact through influence with multiple levels of leadership
- Solid understanding of analytics, including segmentation, modeling and data/product telemetry. Experienced in defining data needs in partnership with technical and analytical teams. Comfortable building business cases and manipulating data
3
Skills For Consumer Relationship Marketing Manager Infant Nutrition Resume
- Strong project management and marketing campaigns planning/execution. Track record of effectively delivering large-scale and/or multiple projects at one time in very fast-moving environment with a number of internal / external partners
- Budget management experience, including setting budgets, forecasting and accruals management, solid analytics
- A confident communicator with experience of speaking and persuading in large meetings
- Entrepreneurial approach (proactive, hands-on, action-orientated, resourceful and creative); a self-starter with high intrinsic motivation to deliver outstanding results
- Fluent verbal and written English, native Russian
- Partner with IT and third parties to troubleshoot and resolve system related issues and communicate with customers through to resolution
- Maintain awareness of communication trends, technology, best practices, and CAN-SPAM Laws and provide recommendations
4
Skills For Relationship Marketing Manager, OMS & EMS Resume
- Lead the strategic relationship marketing campaign efforts (email, mobile, DM) in close alignment with the season pass team to drive greater channel engagement and increased conversion of known and prospective season pass customers
- Provide relationship marketing thought leadership on customer contact strategies in alignment with media and on-site digital experience to increase year over year customer retention for season pass
- Created solutions that automate processes involving complex systems/data that increase our ability to dynamically personalize customer and prospect communications within the Relationship Marketing team
- Improve enterprise wide marketing campaign performance by creating and interpreting campaign results, working closely with stakeholders to drive improvements in marketing engagement and conversion
- Work closely with the Relationship Marketing capabilities team to optimize the design, content, layout, customer segmentation and messaging strategies as well as managing direct, email, and mobile campaign development and QA process including proofing evaluation of copy and creative
- Manage and develop a team of relationship marketing specialist. Possess a strong sense of self-awareness and convey and exemplify the Vail Resorts standard of leadership. Strong focus on leadership development of self and team
- Microsoft Office (including Excel and PowerPoint), HTML, CSS, Omniture, Exact Target, Adobe Marketing Cloud, Marketing Automation Software
5
Skills For Relationship Marketing Manager Specialized Solutions Group Resume
- Thought Leadership – Demonstrate clear command of business, consumer, and competitive dynamics. Guide the organization strategically on where to focus and how to win, by effectively using data and analysis to make compelling cases for action
- Assessing and Analyzing Information – Understanding the “why” tactics work and do not work is imperative. Intellectual curiosity and data driven decisions are required for success in the role
- Results Orientation – Actions deliver both top and bottom line growth
- Define the lifecycle strategy to drive Microsoft 365 including seamless trial, onboarding, usage, upsell, save at point of cancellation, and win-back for the Microsoft 365 solution. Partner closely with relationship marketing managers to ensure a holistic lifecycle strategy starting at acquisition
- Define a proactive retention strategy to target Microsoft 365 customers with low/no consumption who are at risk for churn. Leverage data models and customer insights to identify ways to segment and target customers to drive usage
- Build communications and programs across multiple channels including email, web and dynamic in-product messaging. Test into new channels, which could include tele, paid media, SMS, or others. Optimize the best communication channel across customer types to drive impact and ensure a positive customer experience
6
Skills For BB Relationship Marketing Manager Resume
- Define the ideal customer experience in close partnership with stakeholders in engineering and customer support to influence roadmaps and ensure consistency across communications, product experiences, and support experiences
- Embrace agile marketing principles to define experiments, prioritize, and partner closely with cross-functional teams to rapidly execute and report results
- Develop compelling creative and messaging to engage customers and drive usage for at-risk customers with low usage, and to drive renewal and re-activation, working with creative agencies, internal and external
- Regularly communicate plans and results and set expectations with management and other stakeholders with confidence and clarity
- Define and execute "always-on" email relationship marketing programs to maintain relevance and influence with key prospects and accounts during buying and non-buying periods
7
Skills For Relationship Marketing Manager Cards Resume
- Conduct regular database health checks and work with Intel's Global DMM team to initiate contact cleansing and data augmentation programs
- Build and maintain audiences segments and the master campaign list within Eloqua
- Track and report on operational KPIs
- Collaborate with Intel data privacy and legal lead to ensure compliance with Intel's legal and privacy guidelines
- Work with Intel's Global DMM team to develop service level agreements and institutional controls between sales and marketing to ensure seamless integration between the two organizations
- Manage contractors who are responsible for on-going data cleansing and new list/contact loads into the Eloqua database and production and quality control of outbound emails
8
Skills For Global Relationship Marketing Manager Resume
- Triage issues and escalate as necessary
- Optimize the lifecycle strategy for Office 365 trial customers to improve paid conversion, with a seamless trial experience from first sign-up through to product purchase and first use
- Develop a strategy that captures our cross-sell opportunity as One Microsoft, diving deep into data, collaborating with peers in other lines of business, and influencing strategy at multiple levels of leadership
- Build communications and programs across multiple channels including email, web and dynamic in-product messaging. Optimize the best communication channel across customer types to drive impact and ensure a positive customer experience
- Define the ideal customer experience in close partnership with stakeholders in engineering, product marketing, and customer support to influence roadmaps and ensure consistency across communications, product experiences, and support experiences
- Develop compelling creative and messaging to engage customers across each stage of the lifecycle, working with creative agencies internally and externally
- Set success criteria, measure impact, and evolve the strategy in order to impact revenue
Related to Relationship Marketing Manager Resume Samples
Client Relationship Manager Resume Sample
Work Experience
• Working directly with firm leadership, manage the Firm’s client facing initiatives including statesman’s visits and client feedback initiatives
• Work closely with the Firm’s Practice Development department personnel on business development efforts of specific practice groups
• &nb...
Professional Skills
• Excellent communication skills (both writt...
• Exceptional standard of communication skil...
• Exceptional standard of communication skil...
Sales & Relationship Manager Resume Sample
Work Experience
• Work collaboratively with partners within BlackRock to meet clients’ needs and objectives
• Mentor junior team members and contribute to the staff’s overall development
• Participate in various initiatives within the CORE team and the broader sales channel to promote the over...
Professional Skills
• Accountability for maintaining client info...
• Excellent problem solving skills – able to...
• Able to operate and demonstrate success in...
VP Relationship Manager Resume Sample
Work Experience
• High quality, high touch contact
• Develop strong relationship with key decision makers at across assigned client relationship
• Cross sell all ERS solutions and surface ENV opportunities
• Establish/renew/renegotiate all contracts with assigned account...
Professional Skills
• Strong multi-tasking, project management a...
• Excellent relationship management and peop...
• Apply strategic and critical thinking as w...
Talent Relations Resume Sample
Work Experience
• Strict attention to detail and a strong follow-up required
• Effectively prioritize with strong time-management skills
• Oversee all non-editorial standard business communication to DCE’s talent pool announcing company news, updates to policies and procedures, or requesting i...
Professional Skills
• Prior casting office or talent relations i...
• Computer skills required ~ Excel, Microsof...
• Prior experience with social media managem...
Regulatory Office Resume Sample
Work Experience
• Drive & manage improvement programs for regulatory reporting control, including understanding the existing issues, identifying the root cause and implementing remediation
• Follow the escalation protocols for regulatory breach incidents by organizing debriefing meeting, Phoenix/FORCE uploads
&n...
Professional Skills
• Provide informed skill set to deliver chan...
• Post graduate education in business or a r...
• Effectively communicate and/or escalate is...
Regulatory Risk Resume Sample
Work Experience
• Detailed business analysis/requirements definition across our data and core capabilities streams of delivery
• Direct, daily interaction with business & operations reporting SME’s to manage the information flow and delivery of key project milestones
• Work with Controls a...
Professional Skills
• Strong project management skills, proven o...
• Strong analytical skills alongside the abi...
• Proven managerial skills including setting...