Retention Manager Resume Sample
Work Experience
- Manages overall project calendar (from kick-off toproduction) to ensure all milestones are met and creative is on strategy
- Works closely with Creative, Production, and Circulation teams to ensure flawless delivery of CEM retention campaigns
- Manages overall project calendar (from kick-off to production) to ensure all milestones are met and creative is on strategy
- Develop and implement International strategy for WBIE games that capture the hearts and minds of consumers following the global strategy set out the global publishing group and by the game studio
- Identify and nurture game key influencers and additionally younger influencers, and other depending on titles e.g. LEGO, movie franchises, lifestyle..
- Identify international consumer events to attend and execute local initiatives
- Create document and implement new community initiatives for current and potential future games
- Create unique content with support of external and internal resources to accompany the launch and live activities of WBIE Games
- Possess an acceptable driving record and valid driver’s license in state of residence
- Recruits, develops, supervises and mentors Client Development staff. Initiates personnel actions for hires, promotions, discharges, performance evaluations, and disciplinary measures. Resolves work related issues, or assists employees in solving work related issues
- Trains Client Development staff utilizing negotiation, consultation and presentation skills in addition to inter?organizational knowledge of Health Alliance departments, functions and interactions with Marketing Department to meet Client Development staff daily needs
- Develops and maintains relationships with brokers, agents and consultants
- Responsible for the overall client development and resale of all Health Alliance and all commercial group business
- Develops and implements all client development policies and procedures under the direction of the Director
- Assists in the development of annual department goals and continuously monitors performance
- Researches, analyzes, organizes, and presents information key to the further development and success of the Client Development department
- Creates tracking mechanisms and reports in order to support decision-making with accurate and appropriate data
- Develops strategy and tactics to encompass overall commercial group service and renewals including scheduled client meetings and account service standards. Develops work flow processes and improvements. Develops, monitors and assists with execution of the client development service metrics with employer groups. Develops and implements account service team visits to larger employer groups
- Assists the Director with market strategy, budget review and other projects as needed. Develops strategic marketing plans. Follows, analyzes and reports data regarding market trends and competition
- Follows, analyzes and reports data regarding market trends and competition
- Collates and distributes changes in client's needs and expectations and assists in development of products and services to meet client needs. Assists with education and introduction of new products to employer groups
- Proficiency with web-based applications along with excellent navigation skills
- The ability and willingness to contribute thoughtful ideas and suggestions for process improvement
- Licensed in Health and Life
Education
Professional Skills
- Excellent communication both written and oral together with questioning skills
- Extremely strong customer focus – prioritises customer experience above everything else
- Strong organizational skills with an ability to manage competing demands
- Excellent Analytical skills with special attention to detail
- Excellent written and oral communication skills. Able to build superior customer relationships
- Handles multiple tasks well, in a fast paced, professional environment. Excellent analytical and negotiation skills
- Evidence of critical thinking and creative problem solving skills
How to write Retention Manager Resume
Retention Manager role is responsible for analytical, english, excel, credit, retail, finance, training, database, marketing, telecommunications.
To write great resume for retention manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Retention Manager Resume
The section contact information is important in your retention manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Retention Manager Resume
The section work experience is an essential part of your retention manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous retention manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular retention manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Retention Manager resume experience can include:
- Strong communication and presentation skills with an ability to communicate both upward and cross functionally
- Proven experience Leading a Team in a customer facing environment
- Strong technical knowledge and experience using HTML and ESP Systems
- Analytical skills - mandatory - data Insights, analysis of marketing efforts and activity optimization
- Exceptional communications skills -- verbal, listening and written; ability to resolve a wide range of issues
- Proven experience with triggered, transactional, and personalized email campaigns
Education on a Retention Manager Resume
Make sure to make education a priority on your retention manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your retention manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Retention Manager Resume
When listing skills on your retention manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical retention manager skills:
- Effective conflict management skills; abilities to negotiate -- determining how to best handle the losses process
- Identify, build strong relationships and utilize resources effectively – Team Player
- Solid experience of leading and managing a team
- Complete all non-student facing program responsibilities in a timely fashion to ensure. Coaching Services are able to effectively support students
- Experience in a customer-facing service/retention and/or customer experience business
- Consistently deliver quality service when dealing with multiple high-priority issues; ability to follow up in a timely and effective manner
List of Typical Experience For a Retention Manager Resume
Experience For Customer Retention Manager Resume
- Excellent English and German language skills both oral and written
- Superior teamwork and collaborative skills; ability to influence without authority
- Possess communication, presentation and project management skills
- Support sales, sales effectiveness and marketing during key training events
- Solid understanding of analysis and appropriate technical tools to analyse data
Experience For Demand & Retention Manager Resume
- Analyze information, develop sound recommendations and present data to aid in effective decision making
- Skill in managing churn & underlying performance metrics in a performance driven environment
- Hands on experience with retention program management (either involuntary or voluntary churn)
- Excellent partner management, confident working across broad teams
- Execute customer campaigns and analyse effectiveness, taking a test and learn approach to find new opportunities for growth and optimisation
- Design and manage end to end, omnichannel communications strategy focused on attracting, developing, engaging and retaining customers
- Leads the loyalty team to ensure development of working routines, auditing, and competence related to the role and function
- Business case development for new customer retention initiatives & program ownership for ongoing involuntary or voluntary churn mitigation strategies
Experience For Student Experience & Retention Manager Resume
- Integrate a test and learn approach to the Retention team’s activity to drive a clear understanding of the levers of Retention across the business
- Initiate and manage marketing campaigns aimed to improve retention and conversion performance
- Liaise with various partners, departments, and affiliates to ensure best efforts in saving policy premiums
- Conduct meetings, training activities and contests to drive premium retention and book of business
- Works closely with LAR (Lost Accounting) to assist with business risk
- Lead and understand core churn KPIs and reasons for leaving and use insights and data to drive lifetime
- Assess renewal partner needs for updated scripts, training and ensure alignment with market campaign opportunities
- Lead the ideation, development, execution and subsequent enhancements of reactive & proactive retention programs with cross functional stakeholders
- Partner with Business Analytics, and Digital Marketing teams on audience segmentation and insights briefs to determine underlying customer churn drivers and help evolve customer segmentation strategies
Experience For Platform Customer Retention Manager Resume
- Forecast, track, analyze and communicate key retention metrics to wider team and leadership
- Strategic, creative problem solver able to articulate and defend proposed solutions
- Excellent financial acumen and forecasting skills. Aptitude for measurement and performance accountability is required, as well as a demonstrated ability to analyze complex issues
- Define and develop NAP campaigns from A &Z: business casing working with CRM analysts, briefing & development working with Production, Brand creative, Merchandising teams, Customer Care
- Manage the execution, final implementation of the campaigns, across our 3 retention channels: Email, Push App and SMS
- Develop new projects to support & improve the Retention strategy with internal teams (Data Insights, Tech) and 3rd parties
- Work with the Analysts team to analyse results, drive insights to optimise and / or develop actions
Experience For Partner Loyalty & Retention Manager Resume
- Forecast, prepare and manage the financial objectives and budgets for the programs
- Work with Data Insight team, platforms teams to develop new business development ideas
- Identify opportunities to improve ROI through new channels (mobile and app), new products and / or improved contact strategies
- Keep abreast of market, consumer trends and competition
- Manage a team of 10, recruit, develop and grow them
- A creative flair and ability to think of new ideas and creative projects
Experience For Client Satisfaction & Retention Manager Resume
- Create, develop and execute the MR PORTER CRM strategy across all key customer segments globally working closely with the regional marketing teams to address market specific opportunities and customer nuances
- End-to-end project management of CRM projects for MR PORTER and elements of Group projects including requirements scoping, briefing, asset review and communication plans
- Set and monitor KPIs for customer retention and build multichannel programmes to achieve these targets including email, direct mail, using customer care teams, paid social, personal shopping teams and onsite targeted marketing
- Manage the direct mail channel and the marketing content for our main publication; the The MR PORTER Post in conjunction with the CRM Executive and wider marketing teams
- Develop bespoke programmes for our top customer segment in conjunction with the Personal Shopping team
Experience For Client Retention Manager Resume
- Manage and set the CRM budgets with a view on maintaining efficiencies and value
- Co-management of the customer insight roadmap with the Lead Customer Researcher
- Solid analytical background in many of the following areas; propensity modelling, customer profiling & targeting, direct to customer communications, targeting models, retention & churn approaches
- Excellent communication skills and ability to present complex data clearly to stakeholders
- Flexibility and multi-tasking are also essential
- Works a in a structured logical manner across multiple projects
- Define and execute the global marketing organization’s marketing analytics strategy, return on investment analysis and manage the reporting cadence and process for marketing KPI measurement with direct accountability to the Vice President of Marketing and indirectly to the President of the Hospitality Solutions business unit
- Establish, maintain and mature relationships with members of VMware’s Premier Support Delivery, Product Management, Engineering, Sales and Marketing as a liaison of the Premier Support business development team
Experience For Senior Retention Manager, Marketing Italy Resume
- Proven track record of working with sales teams and customers
- Five or more years of demonstrated success in sales, retention, telemarketing and/or customer service leadership in a telecommunications environment
- Contribute to product and services portfolio by defining customer needs into innovation efforts
- Provide customers with data and metrics regarding their account
- Participate and program and pilot lead for new product and services for Conduent customers
- Learn and recognize triggers based on customer behavior and engage with customers who request to terminate or downgrade service
Experience For Loyalty & Retention Manager Resume
- Manage account equipment counts and hit or exceed monthly quota
- Travel to client sites (frequent travel - as much as 50%)
- Develop and manage the FT’s Retention Strategy to minimise cancellations and drive increased revenue per user across the subscriber base
- Develop and implement a strategy to grow membership in loyalty programs for CheapOair and OneTravel
- Work closely with marketing analysts and finance team to gauge return and profitability of rewards efforts and establish metrics/build reports to measure program success
- Understand and respond to the needs of current customers. Define and build customer loyalty tiers and corresponding benefits
- Streamline and automate processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions)
- Work with the product, operations, and CRM teams to build, test and launch new loyalty program features as well as optimize current program offerings to improve member engagement and satisfaction, as well as drive, increased engagement and sales
- Establish and manage relationships with vendors, Redemption Partners, Partner Merchants and internal resources to coordinate delivery for effective programs and promotional campaigns that are consistent with branding and general product merchandising requirements
Experience For CT Install Base & Socket Retention Manager Resume
- Represent UHC at various marketing sites, community events and during customer home visits as directed by Marketing Management. At management’s discretion, assist the Marketing Department in day - to - day operations
- Participate in programs to improve operational efficiency, consistency, and compliance in support of the organization’s business objectives
- Answer inbound calls clearly and professionally
- Explain and present purchase and lease quotes professionally to customers in person, by phone, and electronically
- Set appointments with customers to evaluate current automotive status
- Perform a professional and quality demonstration on ALL Honda vehicles (New & Used)
- Provide information on sales and service incentives as needed
- Planning and developing personalized and segmented marketing strategy, while utilizing the various marketing channels and tools available, in order to increase profitability and strengthen customer loyalty
- Understand the customer journey, from first exposure and into life cycle (360), while constantly test and develop ways to improve it, working with various interfaces in the company (product, ACQ, social etc.)
List of Typical Skills For a Retention Manager Resume
Skills For Customer Retention Manager Resume
- Develop and drive a strong collaborative relationship with Marketing teams to understand Dow Jones’ propositions for loyalty and brand extensions are best managed to drive revenue and increase engagement, thereby reducing churn
- Effectively resolve issues of all levels of complexity
- Effectively research and resolve complex Retention issues
- Manage and mentor the CRM Analyst and CRM Executive to set objectives, manage review processes and develop their skills within the CRM landscape
- Project management skills and cross-team communication expert; work with product, operations, growth team and BI
- +5 years proven track of success in Retention Marketing / CRM on a digital context, developing and executing loyalty strategies in a digital business
- A proven track record in leading strategic customer churn prevention and marketing to drive results
- Commercial acumen - proven track record of developing customer facing strategies which drive loyalty and revenue
- Previous experience using Banner software. Competence with a variety of computer applications including NOLIJ, SLATE, etc
Skills For Demand & Retention Manager Resume
- Good understanding and working knowledge of MS Excel, tableau
- Experience driving customer-related strategy, operations and results in large scale and swift moving organizations
- Significant experience working in a Senior Email Marketing position within a large commercial business
- Proven business strategy, planning, analytical, problem-solving
- Management / governance of Customer Experience initiatives by cohort (across Life stages) including reporting
- Deliver the plans within the agreed budgets and timelines, demonstrating ROI through effective tracking and measurement
- Experience leading customer engagement in media and entertainment at a network, video distributor, or digital company
- Experience retaining users for a subscription based product
- Experience managing customer campaigns across various channels
Skills For Student Experience & Retention Manager Resume
- Experience working with key campaign management tools and platforms (e.g Salesforce, Adobe or equivalent ESP)
- Ideally, experience of working in an international matrix organisation
- Or more experience of working in a fast paced environment
- Or more of previous experience leading, leaders of people
- Experience in working with corporate travel clients
- Experience in working with students as an advisor, counselor or student support advocate is required
- Experience in customer retention or related fields
- Management experience in customer retention or related fields
Skills For Platform Customer Retention Manager Resume
- Tenacity - proven ability to find solutions when data is hard to come by, through strategic hypothesis
- Innovation - a willingness and proven ability to deliver churn prevention strategies that challenge perceived wisdoms
- Strong understanding of diverse needs of our customers with a digital/virtual lens in Retail Banking and/or Call Centre environment
- Strong retail lending and credit knowledge
- Proven ability to influence change
- Strong customer focus and come up with innovative ideas to improve the customer relationship
- Proven ability to influence change Pearson Online Learning Services 2
Skills For Partner Loyalty & Retention Manager Resume
- Experience in the health insurance area
- Basic HTML experience essential
- Budgetary management experience and financial acumen
- A strong commitment to deliver the right outcome for our customers
- Financial Services specifically Pensions experience desirable
Skills For Client Satisfaction & Retention Manager Resume
- CRM experience
- Excellent ability to work across multiple teams with the ability to influence projects
- Previous experience in a multichannel CRM role
- Professional work experience in the IT, Software or Services industry
- Sales or business development experience
- Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for campaign effectiveness
- Experience with campaign management tools (Unica / appboy) - advantage
- Eliminates work effort by analyzing data prior to Technical losses report each week
- Insurance experience in the areas of sales or underwriting
Skills For Client Retention Manager Resume
- Prioritize opportunities for improvement; generate data-driven hypotheses that inform initiatives
- Growing and retaining our existing Bank of Melbourne customers through delivery of Best Imaginable Service
- Utilising Motivate to establish clear performance and development goals for our people and developing them to success
- Working collaboratively with Virtual Branch and Lending Connect across the Virtual Region to deliver best imaginable service
- Understanding of market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results
- Leading a culture of risk, compliance and HS&W to ensure we comply with our risk obligations
- Understanding of luxury retail and the fashion industry
- Monitoring, analyzing and ownership of customer performance - identifying trends, monitoring KPIs, potential growth segments and opportunities in the data
Skills For Senior Retention Manager, Marketing Italy Resume
- Working collaboratively with Creative Operations to define and agree creative concepts, assets and copy (English & Dutch)
- Directly providing requirements for large scale data segmentation and profiling projects to enable better tracking of customer segment migration
- Thorough understanding of tools and techniques used in integrated marketing
- Comfort with trying something new
- Lead the newly established Retention Team through demonstrating values lead leadership, development and coaching of our people
- A drive and history of achieving and surpassing goals and quotas
- Generate demand in new and existing markets through renewal marketing activities
- Provide strategic input into the scoping of marketing partnerships across the MR PORTER business globally
- Manage customer level analysis driving concise and focused insight and understanding about our customer to all teams within the business
Skills For Loyalty & Retention Manager Resume
- Undertake ongoing analysis into Test & Launch performance, sharing with the team and relevant partners
- Work with wider Disney Customer Management teams to both understand the wider Disney marketing context as well as leveraging know-how and expertise
- A performance and data driven marketing approach and ability to translate this into customer strategy and comms
- Communicate technical or data led information to the biz in an engaging and informative manner
- The ability to work in a matrix structure, motivating the wider team
- Eagerness for new challenges and want to play an important role in growing our business
- Open-minded, creative and want to have fun while working
Skills For CT Install Base & Socket Retention Manager Resume
- Have a relentless growth-focus, ensuring excellence in operational execution
- An analytical mind and inclination for problem-solving
- Acquire data from primary or secondary data sources and maintaining databases
- Design the execution of the strategy, including Calendar, Content, Message, Customer segmentation, market segmentation to optimize retention channel sales
- Work with the Email Marketing Manager to develop customer behaviour targeted email programmes to drive retention
- Work with the wider YOOX NET-A-PORTER GROUP teams on cross business initiatives aimed as growing group customer base and loyalty
List of Typical Responsibilities For a Retention Manager Resume
Responsibilities For Customer Retention Manager Resume
- Skills in setting priorities and time management. Proficiency using Microsoft Office programs
- Experience in online marketing roles
- At least one year of academic advising experience at the college level required
- Conveys IKEA values and nurtures a strong IKEA culture that inspires and empowers coworkers to extraordinary achievements
- Drives IKEA Family memberships and actively promotes, secures, and implements Family Offers in order to grow loyalty with the IKEA Family member experience
- Analyses and reports data to determine forecasting for Service Delivery
- Prepares statistical reports which incorporate information regarding YOY Retention
Responsibilities For Demand & Retention Manager Resume
- Owns the Red Alert process and actions outstanding issues
- Updates, analyses SharePoint files to ensure actions from clients @ risk are followed up and outstanding concerns addressed
- Develop analysis and reporting capabilities. Monitor performance and quality control plans to identify improvements
- Manages store level customer intelligence gathering and feedback loop and identifies potential improvements
- Successful track record in Customer Management / Lifecycle Marketing
Responsibilities For Student Experience & Retention Manager Resume
- Maintain expert understanding of NYS Medicaid marketplace (HIX) and roster (LDSS) renewal protocols and regulatory requirements
- Manage a group of licensed insurance agents and non-licensed specialists
- Conduct meetings, contests and training activities to drive retention percentage and stay current with market trends, regulations, products, underwriting guidelines and rate revisions
- Remain current with market trends, regulations, products, underwriting guidelines and billing procedures
- Manage the external transfer student admissions process in CLAS. Coordinate with Admissions Office staff to respond to queries and meet with prospective transfer students. Review applications in a timely manner and recommend qualified students for admission
- Generally assist with questions on advising in OUS on a regular basis by: responding to emails from students, faculty and staff, assisting students who walk-in with questions, answering phone calls, etc
- Familiarity with academic policies and procedures in a university setting is required
- Commitment to developing the academic, professional and personal well-being of students. A willingness and ability to work with students on a case-by-case basis to effectively address a wide variety of academic and personal circumstances
- Excellent interpersonal, written and verbal communication skills required to meet with students, staff, faculty and parents. Ability to work effectively as part of a team in a service environment with frequent interruptions. Tact and diplomacy in dealing with confidential student situations
Responsibilities For Platform Customer Retention Manager Resume
- Segment customers into cohorts within Downgrades (customers contacting Sky to understand how they can get more value from their contract) through customer attribute analysis
- Identify opportunities to retain more customers and more of their products within Sky, balancing commercial benefit to Sky and relevant value for customers
- Develop headroom analysis based on opportunities within the cohorts, alongside propositions to unlock this
- Design and deploy robust & accurate tests to prove or disprove hypotheses
- Engage and build strong relationships with business owners (Customer Comms, Trading, Digital, Finance) across multiple levels to define treatments, evaluate business benefit and prioritise actions
- Engages in critical thinking balanced with tactical execution
Responsibilities For Partner Loyalty & Retention Manager Resume
- Provide day-to-day oversight for Retention efforts including management of a team of 4-6 supervisors and 50-70 retention agents. This includes day to day accountability, oversight, and management of rep productivity, call quality, retention performance, and employee issues for all assigned team members
- With senior management, establishes performance goals, in accordance with financial/subscriber goals, for the Retention Department employees and monitors performance on a continual basis
- Implementation and ongoing management of customer retention strategies, performance metrics, compensation, and incentives
- Collaborate with retention teams to identify new, and modify existing, tactics to improve customer retention performance
- Help identify and implement “best practices” in order to achieve and/or surpass product and new customer relationship retention and growth goals
- Develops and maintains analytical/quantitative tools to assess clients at risk across segments
- Manages the Technical losses process and acts as a liaison with all Service Delivery
- Manages Month End processes and reports to Senior Leadership
Responsibilities For Client Satisfaction & Retention Manager Resume
- Manages the resolution process for any Technical Loss Business to determine; clients continuing to process, terminating, migrating or if they are a seasonal or inactive client
- Works with Directors to ensure TLB items are investigated and alerts Service to any red-flags
- Prepares Monthly/Weekly reports for senior leadership to determine Clients @ risk
- Works with Service/LAR to ensure Terminations, 90 day letters, Soft loss are all completed in a timely manner
- Works closely with our US Sales team to produce weekly reports
- Support in management of customer lifecycle insights, levers and tactics across each lifestages: early life, in life and at risk to ensure customer engagement and longevity
- Take ownership of the set-up, delivery and evolution of the customer lifecyle plans for the Netherlands, in line with regional and global strategies
- Drive engagement through personalized and segmented campaign activity, covering the subscriber lifecycle from Welcome to Winback, and across multiple channels – email, push, in-app messing
Responsibilities For Client Retention Manager Resume
- Demonstrate effective tracking, measurement and continuous improvement of communications campaigns, working with analytics team to define reporting and insight needs
- Ensures a great shopping and IKEA brand experience to drive repeat visitation
- Identify and deliver varied retention models and triggers across the lifecycle stages
- Measure, track, and document all test results and critical insights
- Proficiency in Microsoft Excel, Power Point, and Word
- Partners with the Regional Marketing Manager and store Commercial Manager in providing input and helping to create the store business/marketing plan based on relevant knowledge of local marketing trends
- Acts as a local spokesperson for IKEA in the community and local media opportunities
Responsibilities For Senior Retention Manager, Marketing Italy Resume
- Leads development and coordination of national and local events connected to IKEA Family and the community
- Work very result oriented, structured and independent
- Experience with Microsoft Office (Word: The ability to create / edit documents; PowerPoint: The ability to create and send presentations; Excel: V - lookup and formulas)
- Proficiency in Excel, PowerPoint & Word
- Professional oral, written and
- Champions change and drives results
- Curious and “Can do”
Responsibilities For Loyalty & Retention Manager Resume
- Able to work well with ambiguity
- Collaborate across internal teams to leverage market solutions that advance sales and renewal efforts
- Manage renewal partners to deliver high ROI
- Develop and manage renewal marketing plan across all segments. Working within approved budget for renewal marketing to align select and align field events to support renewal themes, territory and Institution specific needs (target messaging and marketing resources)
- Develop metrics and measurement tools with industry and solution marketers to evaluate and maximize ROI of renewal campaigns
- Devise systems and processes to continuously improve customers’ opinions of WBIE services
- The ability to listen and reason empathetically
Responsibilities For CT Install Base & Socket Retention Manager Resume
- A natural curiosity to identify improvements with a positive mind set and a can do approach
- Prepared to take on challenges
- Salary of between £41,450 and £60,000 pa
- Manage team of call center agents to assist individuals by completing the appropriate forms and meeting necessary recertification/re-enrollment targets, or by the facilitation of the process
- Utilize automated tools such as EPACES, ESAWS, Salesforce, Avaya to improve the retention team’s ability to drive improvement in member retention