Search Manager Resume Sample
Keira Grimes
527 Verna Knoll,
Dallas,
TX
+1 (555) 568 6016
Work Experience
Paid Search Manager
08/2017
-
PRESENT
Phoenix, AZ
- Manage & execute Paid Search operational activities to establish the adidas and Reebok eShops as the online destinations of choice
- Develop and execute the Paid Search strategy, coordinating with stakeholders across all channels of Cabela's to ensure its effectiveness and maximizing keyword coverage, share of voice, traffic, conversion and sales figures as well as ROAS and related metrics
- Work with all other marketing teams to ensure Paid Search programs are fully integrated with all related marketing campaigns to drive maximum ROAS and related traffic, conversion and sales performance
- Be a key advocate of Cabela's Paid Search programs, both internally across the organization and externally across the Digital Commerce and SEM space
- Monitor and communicate performance against effective benchmarks for measuring the impact of Paid Search. Analyze, review, and report on effectiveness of activity in an effort to maximize results
- Select, train and develop a team of Paid Search Marketers and lead their development in Best-In-Class methodologies
- Manage current and potential 3rd party relationships including all agency relationships as well as direct interactions with key search engine partners to further Cabela's performance and agenda
- Experience in search marketing
Search Manager
02/2015
-
05/2017
Dallas, TX
- Participates in cross-functional initiatives to better understand Razorfish’s service offerings
- Responsible for maintaining a steady learning curve toward the entire Search Supervisor and skill set
- Track record of analyzing PPC issues and opportunities, and providing and implementing recommendations to improve campaigns
- Be self-directed, highly motivated and have fun while working hard
- Strong Excel skills and confident about analyzing large amounts of data
- Excellent written and verbal communication skills, ability to work well with a cross-functional team
- Experience working with large (>1 Million) keyword sets, complex targeting, and bidding strategies
- Proven ability to leverage analytics and work with complex data sets to understand performance, optimize campaigns, drive decisions, and measure outcome
Lead Off-page Search Manager
09/2008
-
10/2014
Phoenix, AZ
- Expert level skills with Google Adwords, Microsoft AdCenter and Yahoo Gemini
- Experience with Kenshoo and Google Analytics
- Proactively identify opportunities for optimization, insight, and expansion, and see through to implementation
- Evaluate creative and audience composition of a wide range of media vehicles (Google, Bing, Yahoo Gemini, YouTube, etc.) to determine which would most effectively reach target audience
- Keep up-to-date with industry and client vertical trends, publisher innovations (ie: alpha and beta offerings), conference learnings, publisher certifications, negative news, and any other changes that affect media campaigns
- Meet with vendors to weigh the benefits of services, offerings, and overall partnership potential
- QA’ing implemented optimizations to ensure completion and accuracy compared to original ask
Education
Friends University
2002 - 2007
Bachelor's Degree in Math
Professional Skills
- Demonstrate strong written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation
- Strong written and verbal communications skills, as well as an entrepreneurial spirit, the ability to influence others and strong cross-functional leadership
- Excellent written and verbal communication skills; can clearly and effectively speak to all levels of employees/management with needed level of detail
- Strong analytical skills with proven ability to analyze, identify opportunities and determine strategies based on those opportunities
- Demonstrate strong communication skills – be the connective tissue between multiple teams in the Americas and globally
- Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space
- Strong communicator with proven experience developing strategic program plans and partnering on cross-functional marketing initiatives
How to write Search Manager Resume
Search Manager role is responsible for analytical, excel, microsoft, analysis, presentation, search, software, digital, training, sem.
To write great resume for search manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Search Manager Resume
The section contact information is important in your search manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Search Manager Resume
The section work experience is an essential part of your search manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous search manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular search manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Search Manager resume experience can include:
- Excellent time management skills and ability to work efficiently under tight deadlines
- Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
- Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment
- Building a strong and effective network of directly managed partnerships and media partners
- Ensure that the Executive/Senior Executive are effectively developing and optimizing campaigns for added value (assisting where necessary
- Demonstrated experience buying and planning across multiple platforms to include Google, Bing, Oath, etc
Education on a Search Manager Resume
Make sure to make education a priority on your search manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your search manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Search Manager Resume
When listing skills on your search manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical search manager skills:
- Excellent organisational and time management skills, with the ability to multi-task, prioritise and work to deadline, using own initiative
- Strong Microsoft Excel skills: pivot tables, VLOOKUP's, and chart building
- Technical; Strong quantitative skills, including analytical abilities and math proficiency
- Strong Excel skills including but not limited to financial and bid analysis
- Excellent attention to detail, organizational skills and data accuracy
- Has demonstrated the ability to work independently and delegate effectively
List of Typical Experience For a Search Manager Resume
1
Experience For Paid Search Manager Resume
- Communication: Collaborate with various teams to effectively drive all aspects of Digital Advertising
- Project Management: Demonstrated ability for being detail-oriented, self-motivated and driving follow-through
- Experience of tracking and reporting across multiple metrics
- Strong understanding of the core disciplines of digital marketing in an e-commerce environment
- Paid search campaigns management experience including active/hands-on bid optimization
- Experience of managing large budgets across multiple channels
2
Experience For Senior Search Manager Resume
- Relevant work experience in SEM, and/or digital/high-technology consumer companies/products
- Cooperate and work jointly with teams and other business units to ensure that activities are fully executed and aligned with central objectives
- Create plans for seasonal campaigns with effective actions and goals
- Identifying new opportunities and recommendations for improving client’s organic search rankings, traffic, and conversions
- Remaining on top of the digital marketing trends and innovations
- Managing campaigns across various search and social platforms using third party tools
- Managing and reconciling budgets
- Monitoring exec and senior exec output and ensuring a high level of quality
- Overseeing budgeting process, creation of projections and allocation with internal account teams
3
Experience For Lead Off-page Search Manager Resume
- Taking ownership of product strategy and testing
- Developing and delivering successful paid strategies across platforms
- Understanding of the cloud computing space
- Responding to SEO questions and inquiries via written deliverables, email,or phone
- Understanding of Paid Search best practices and current trends
- Marketing or Business Administration
- Working knowledge of Visual Basic macros
- Working knowledge of Linguistics and linguistics morphology (semantics, synonyms, syntax and stems)
- Monitor industry trends, testing, adapting and optimizing SEM strategy using a measurable approach
4
Experience For Paid Search Manager, International Resume
- Deep understanding of paid search optimization concepts (e.g., bidding & keyword strategy, targeting, creative and landing page)
- Comfortable working with and interpreting data, critical thinking and solving problems
- Maintain a deep understanding of client business goals and marketing objectives, and translating them into search objectives/strategies
- Work with Paid Search agency and be responsible for briefing, supporting and monitoring activity across the specified businesses
- Direct account management & support in managing search products (including text, shopping, gmail sponsored promotions)
- Develop and execute strategic A/B testing framework for creative and landing page testing. Continually evaluate, research and test new opportunities
5
Experience For Freelance Search Manager Resume
- Expand advertising campaigns to drive continued growth in a high performing marketing channel
- Evaluate and make recommendations on improving current programs, agency relationships, tracking and reporting systems
- Track record of analysing PPC issues and opportunities, and providing and implementing recommendations to improve campaigns
- Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
- It goes without saying that we are looking for people who are positive, hardworking and ambitious with a real ‘can do’ attitude
- Customer focus is critical, we are aiming for a seamless and inspiring customer journey in everything we produce
6
Experience For PPC / Search Manager Resume
- Team up with localization and international marketing managers across the globe to ensure search advertising needs specific to each region are being met
- Write compelling ad copy that aligns with search intent and landing pages
- Collaborate with CRO & graphics vendor(s) for display advertising and landing page assets
- Manage, maintain and increase the online presence of IG’s websites by utilising modern organic search and online marketing techniques
- In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
- Reduce failed searches and confusing results using synonyms, stopwords, redirects and other search tools
7
Experience For Organic Search Manager Resume
- Adopt and test new search engine products, work with Google and Bing to identify upcoming launches and plan
- Ensure all of the above is executed whilst following our Business Code of Conduct and always acting with integrity and due diligence
- Day-to-day optimization and monitoring of Paid Search accounts, with a focus on driving direct sales and revenue
- Responsible for implementing SEM strategy and identifying tactics necessary for the proper management of campaigns
- Manage campaign tracking and conversion tagging
- Assists in managing LOB relationships by balancing their day-to-day needs and their long-term objectives
- Shares responsibility reporting and helps drive forward-thinking strategy
8
Experience For Onsite Search Manager Resume
- Knowledge of 3rd party tracking and serving technology (DoubleClick, Marin, Kenshoo, etc.)
- Optimize copy and landing pages for marketing campaigns
- Remain at the forefront of Google technology and algorithms, undertaking relevant training on a regular basis
- Prepare and present monthly reports to clients, providing a performance analysis and action plan for the following month
- Plan, manage and grow paid search (SEM) campaigns - including building the strategy, budget ownership and day-to-day management of overall program
9
Experience For Paid Search Manager, Sears Resume
- Continuously and systematically optimize search portfolio, developing testing plans and strategies to drive business forward
- Ownership of reporting and analysis of large amounts of data to identify trends and opportunities/issues, quickly driving changes and enhancements
- Grow best practice training to inspire knowledge sharing within immediate team and outside
- Develop and recommend optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
- Partner with leadership to ensure upcoming deliverables are being proactively addressed
- Contribute to other team projects and initiatives, remaining flexible and willing to contribute
- Share accountability for meeting the Paid Search marketing team’s aggressive revenue and efficiency targets
- Extensive working knowledge of AdWords, Bing Editor, and DoubleClick
10
Experience For Search Manager Resume
- Capable of editing pages and posts in WordPress and/or basic HTML coding
- Coordinators to support the merchandise marketing and merchandising groups
- Knowledge of optimization by keyword, DMA/GEO, device, day of week/time of day, landing page and creative
- Limited travelling, as needed
- Support stakeholder groups via troubleshooting various system-related inquiries
- Responsible for paid search and display in AdWords, Bing Ads, Yahoo Gemini and other platforms as assigned
List of Typical Skills For a Search Manager Resume
1
Skills For Paid Search Manager Resume
- Strong project management skills and ability to manage multiple responsibilities in a fast paced environment
- Comprehensive data analysis and problem-solving skills
- Current and deep hands-on skills with all dynamic ad features in AdWords, including Ad Customizers
- Ideally either agency or client side marketing experience (however not compulsory with other relevant digital experience)
- Experience with digital marketing; preference for ecommerce, retail or travel experience
2
Skills For Senior Search Manager Resume
- Strong experience using Google AdWords
- Strong experience using Google Search Console and Google Analytics
- Experienced and skilled in Google AdWords, Bing Ads and Yahoo Gemini
- Strong experience with Google Adwords/Bing Ads and 3rd party bid management platforms such as DoubleClick Search, Marin, etc
- Work autonomously while simultaneously collaborating effectively in matrixed environment
- Advanced Microsoft Excel skills particularly in the use of formulas and pivot tables
- Line management experience or evidence of delegation etc
3
Skills For Lead Off-page Search Manager Resume
- Solid experience in SEM/Optimization
- Proficiency with Microsoft Office Suite, with advanced knowledge and proven experience in Excel and PowerPoint
- Testing of messaging and user experience to drive increased efficiency/performance
- Willing to learn basic experimental design processes for conducting valid split tests
- Additional successful online advertising experience outside of SEM: LinkedIn, Content Syndication, Facebook advertising, mobile, DSP, branding plays, etc
- Demonstrates a comprehensive understanding of overarching client marketing objectives and how digital fits/complements their goals
- Experience in managing a team and conducting team appraisals
- Experience managing paid search marketing programs in an ecommerce or B2C subscription environment
4
Skills For Paid Search Manager, International Resume
- Track record of applying strategic thinking to paid search campaigns with proven ability to achieve KPIs
- Experience managing and directing external agencies and contractors
- Flexible in adapting to fast-changing priorities
- Demonstrates “bigger picture” understanding of client’s marketing strategy
- Experience in Tagging, Google Display Network, Audience Targeting
- Excellent knowledge of Google’s AdWords/Facebook Power Editor and Twitter, especially audience targeting, tracking/pixels
- Experience actively managing and optimizing paid search and social campaigns
- Experience with setup of media analytics tagging using tools (ex: Adobe Analytics, Google Analytics)
- A solid, fluent understanding of PPC best practice across Google and Bing
5
Skills For Freelance Search Manager Resume
- Experience in other PPC channels, including Quora, Facebook and Amazon Advertising Management
- Good understanding of web analytics tools and landing page optimization platforms
- Paid Search Engine Marketing (SEM) experience
- Retail/multi outlet advertising experience
- Experience in serious SEM, managing large B2B campaigns with a diverse keyword set. Knowledge of SEO highly preferable
- Experience in driving innovation
- Hyper-analytical, passionate about testing, and able to turn data into effective stories and presentations
- Commercial awareness and a good understanding of numbers
6
Skills For PPC / Search Manager Resume
- Experience using web analytics tools is desirable
- Able to build solid working relationships with peers and senior leadership
- Paid search campaigns management experience including active/hands-on bid optimization
- Extensive experience in Adwords, Bing Ads, & Google Analytics
- Experience in using tools as DoubleClick, GA, Facebook manager
7
Skills For Organic Search Manager Resume
- Some experience in using tools as Marin, Omniture, Blue Kai, Power Editor, LinkedIn (all optional)
- Experience with search marketing tools like AdWords Editor, Optimizr, Kenshoo, or Marin Software
- Demonstrated ability to go beyond a tool and work natively within the Googla and Bing platforms
- Experience in a data-driven marketing environment
- Experience conducting a search engine optimization (SEO) campaign
- Proficient with Excel reporting (Dashboard, Pivot, Vlookup, filters, validations and other useful functions)
- Experience in conversion rate optimization, landing page optimization, HTML, site architecture and UX
8
Skills For Onsite Search Manager Resume
- Demonstrate a sound understating of Paid Search and SEO
- A strong understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
- Paid search experience in a corporate or agency setting
- Advanced knowledge and experience in Google AdWords & Bing
- Direct experience in paid search (SEM) with record of growing complex programs from efficiency and volume standpoint
- Consultation and training: Act as an internal strategic point of contact for paid search strategies and train groups of all skill levels on best practices
9
Skills For Paid Search Manager, Sears Resume
- Experience beyond Tier 1 Search Engines (i.e. GDN, YouTube, Gmail Ads)
- Collaborate with external agencies and internal stakeholders to deploy effective, scalable campaigns
- Strong knowledge of complex PPC accounts
- Work experience with Oracle Knowledge / Inquira workbench and indexer
- Experience within home décor, furniture, housewares, and small appliance industry
- Strategic thinker with demonstrated ability to conceptualize and build integrated media plans
- Paid Search Experience
10
Skills For Search Manager Resume
- Search experience and 1+ year of client/ account management
- Deep experience with bid management tool DoubleClick for Search
- Microsoft Excel to a good standard
- PPC specialist with significant demonstrable commercial experience on large-scale, multi-market/product campaigns
- Leadership and line management experience in a PPC capacity
- In paid search experience required
- Digital Agency experience with Fortune 500 clients
List of Typical Responsibilities For a Search Manager Resume
1
Responsibilities For Paid Search Manager Resume
- Excellent skills with your toolset: Excel (formulas, pivot tables and beyond), Google Analytics or other website analytics platforms, SEM platforms
- Demonstrate creativity and agility when problem solving prior to elevation to leadership
- Superb communication: written, oral, and presentation skills are key for this role
- Paid search experience, either agency or client side with a track record of success
- SEM Manager experience ideally with a top online retailer
- SEO Manager experience ideally with a top online retailer
- Strong knowledge of Microsoft Office (specifically MS Word, Excel, and PowerPoint)
2
Responsibilities For Senior Search Manager Resume
- Strong knowledge of Google Docs, Sheets, Slides, and Forms
- Knowledge and experience of E-commerce and CMS platforms
- Learn the business. Understand services and Smart Home industry well enough to build effective keyword/campaign strategies
- Experience in a retail environment would be advantageous
- Work closely with Analysts to establish priorities and manage workload
- Demonstrate ability to drive programs
- Demonstrate they can be given a goal and deliver
- Demonstrate they can drive results (show data)
- Professional PPC experience
3
Responsibilities For Lead Off-page Search Manager Resume
- Experience with Google Analytics or other analytics software
- Strong with Microsoft Office Suite (Especially Excel, Word and Outlook)
- Prioritize tasks based on impact
- Professional paid search campaign management experience
- Demonstrates initiative/”hunger” with collaborative approach
- Become an effective member of a cross-functional team
4
Responsibilities For Paid Search Manager, International Resume
- Supporting Account Executive in campaign optimisation related tasks
- Learning towards Google Certified Partners exam
- Is accountable for managing/directing budgets towards performance goals
- Educational background in quantitative analysis, critical thinking, and writing
- A passion for learning and challenging oneself
- Help define and execute our landing page optimization strategy, leveraging tools like Optimizely
- Drive continued innovation and best practice implementation within this rapidly changing landscape, regularly sharing your knowledge with the team
- Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest tools
5
Responsibilities For Freelance Search Manager Resume
- Work in a constantly evolving industry
- Optimize relevancy algorithms to provide the most relevant, highest performing results
- Ensure that the tone of voice and brand positioning of Tesco is upheld across all content
- Anticipates client’s questions and assist in developing responses to client questions
- Is accountable for forecasting results through iterative models
6
Responsibilities For PPC / Search Manager Resume
- Consistently identifies areas of risk and opportunity via on-going analysis on large data sets
- Collaborates with the internal team on holistic media planning and measurement
- Actively mentors new employees and encourages shared learning across the department
- Advanced knowledge of SEM tactics pertaining to core brand search, long-tail branded search, nonbrand search, RLSA, PLAs and LIAs
- Make ongoing recommendations for campaign growth, enhancement, and innovations
- Collaborate with Analytics and UX/Development team members to test and optimize landing pages
- Passion for digital marketing & data with an analytical mindset
7
Responsibilities For Organic Search Manager Resume
- Run A/B split tests for landing pages, products, promotions, and ad copy
- Work with web team to test and implement web site and landing page improvements
- Work closely with partner agencies, vendors, and media companies including Google, Yahoo, and Microsoft
- Keep current in latest trends in online marketing and test new offerings/technologies where appropriate
- Clear and timely client facing communications
- Coordinate SEO activities with the Digital Marketing Team
8
Responsibilities For Onsite Search Manager Resume
- Perform keyword research, Landing Page audits, and analysis for website(s) pages
- Develop a strategy for achieving line of business goals as they pertain to Search Engine traffic
- Create and execute SEO content strategies for driving awareness, consideration, and conversion on managed websites
- Accept and respond to Search requests and questions from Digital Marketing Managers in a timely manner
- Provide reporting on SEM & SEO activities in a timely fashion
- Audit backlink profiles & perform link building activities
- Develop audience segments to target through omni-channel marketing
- Manage PPC efforts on Google AdWords, Bing, and Yahoo
9
Responsibilities For Paid Search Manager, Sears Resume
- Ensure accurate conversion tracking and attribution
- Proficiency with Google AdWords, Bing Ads, Google Analytics, and Yahoo
- Highly organized and extremely detail oriented. Consistent record in successfully handling multiple projects at a given time
- Data analysis including SQL or similar tools
- Collaborative mind-set, working with many different teams to achieve results
- An understanding of other digital channels Affiliates, SEO, Display and social (again this isn’t compulsory)
- Great knowledge or Adwords, Bing, Facebook and other social platforms
10
Responsibilities For Search Manager Resume
- Share accountability to meet the team’s aggressive revenue and efficiency targets
- Passion for live events
- Educate overall content team on the importance of Search and content to promote findability
- Effectively lead development and communicate paid search strategies in support Lands’ End business strategies from concept through delivery, implementing best practice processes to increase efficiency and quality wherever possible
- Paid search experience ideally with a top online retailer
- Deep knowledge of the paid search best practices including text ad and PLA placement, paid versus SEO tactics, keyword analysis, title and meta-tag coding, link building, domain issues, page analysis, site redirection, dynamic site indexing, copywriting and general troubleshooting
- Proven project management forte with successful program implementations and deliveries
- Work under minimal guidance
- Passionate, autonomous in your approach but collaborative in execution
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