SEM Analyst Resume Sample
Destini Eichmann
54931 Ritchie Track,
Boston,
MA
+1 (555) 856 6290
Work Experience
Senior SEM Analyst
12/2015
-
PRESENT
Philadelphia, PA
- Manage large multi-national search marketing campaigns
- Identify SEM growth opportunities
- Analyze data and identify actionable insights
- Work collaboratively with data scientists and engineers to improve internal tools and processes
- Stay abreast of the latest developments in SEM across all Search Engines
- Write compelling ad copy to attract traffic
- Work closely with search engine partners
- Weekly campaign performance reports tracking all relevant KPI’s using AdWords, Google Analytics and Convertro
- Beginner level knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Webmaster Tools, Google Adwords, Bing Ad Center
SEM Analyst
10/2008
-
06/2015
Boston, MA
- Demonstrate behaviors aligned with The Limited’s Core Values: Client First, Open, Owner, Resourceful, Community
- Stay abreast of REVOLVE’s domestic best practices to leverage local learning globally
- Take ownership of client SEM performance, managing all stages of onboarding, research, analysis, strategy formation and campaign management
- Research and analyze client companies and any existing SEM accounts to build or rebuild impactful campaigns
- Create customized client reporting with insightful and easy to understand analysis. Produce visually appealing charts and tables to concisely communicate trends
- Utilize AdWords Editor and Excel bulk sheets to efficiently execute major paid search account overhauls and builds
- Work with various analytics tools to setup and maintain appropriate data collection and conversion tracking
- Collaborate and communicate with stakeholders on a regular basis
- Communicate with clients as needed to discuss results, answer questions, develop strategies and execute plans
SEM Analyst, Bidding
02/2004
-
05/2008
New York, NY
- Work closely with Account Strategists to ensure that marketing plans across various channels are aligned and complementary
- Conduct trainings and share information across departments internally to foster an improved understanding of SEM across the company and its role in a complete marketing plan
- 1 – 3 years of experience managing large or multiple paid search campaigns through Google and Bing/Yahoo – including evaluating campaign data, developing actionable insights, and communicating your reasoning clearly to stakeholders
- Experience and comfort using Adwords Editor (or other third party campaign management tool, like Kenshoo, Marin, AdLens, etc) to export, edit and import bulk sheets to make many changes to SEM campaigns in one shot
- Experience with Google Adwords, including Editor skills and Google Analytics
- Excellent verbal and written communication skills. Able to communicate with all stakeholders, clearly sharing complex ideas
- Experience with B2B Marketing and Inbound Marketing are big pluses
- Experience managing search marketing campaigns at scale
- Deep understanding of Adwords strategies and best practices
Education
University of Phoenix - Lenexa Learning Center
1998 - 2003
Bachelor's Degree in Business
Professional Skills
- Strong self –motivation skills and integrity
- Strong analytical skills and attention to detail Proactive ,Team Player, Responsible
- Meticulous attention to detail and quality control, strong analytical skills
- Prior experience with designing and arranging website or digital content
- Prioritize tasks and effectively multi-task in a deadline driven atmosphere
- Great analytical skills, built up in a large-scale and data rich environment
- Superior organizational, interpersonal and management skills
How to write SEM Analyst Resume
SEM Analyst role is responsible for analytical, quantitative, research, excel, digital, finance, analysis, reporting, travel, financial.
To write great resume for sem analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For SEM Analyst Resume
The section contact information is important in your sem analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your SEM Analyst Resume
The section work experience is an essential part of your sem analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous sem analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular sem analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative SEM Analyst resume experience can include:
- Excellent written and verbal communication skills; communicate effectively at all levels of the business
- Strong analytical skills and attention to detail Proactive ,Team Player
- Good research skills,
- Exceptional organizational, management, interpersonal skills; ability to thrive in a fast-paced environment
- Effectively manage multiple SEM campaigns
- Experience synthesizing data into information and presenting concise analyses
Education on a SEM Analyst Resume
Make sure to make education a priority on your sem analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your sem analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in SEM Analyst Resume
When listing skills on your sem analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical sem analyst skills:
- Writing skills (creative ad-copies, callouts)
- Have at least 1-3 years of experience managing the paid-search $80-$100k (monthly) marketing campaigns for companies with demonstrated success
- Superior analytical, problem-structuring, and problem-solving skills
- Proven experience leading SEM programs, preferably in healthcare
- Experience managing and developing large scale advertising / marketing platforms
- Strong understanding of Display advertising including Search, Contextual and Site
List of Typical Experience For a SEM Analyst Resume
1
Experience For Senior SEM Analyst Resume
- An Excellent Tight knit Team
- Experience in Google Adwords
- Manipulate massive data sets using Python and/or SQL to enable real-time decision making
- Work with Senior Director and Social Media Director on crafting digital media recommendations, research, campaign implementation and reporting / analysis
- Drive business through paid search campaigns across multiple search engines including the use of Dynamic Search Ads
- Build complex Python scripts to automate and optimize SEM bidding as well as day to day tasks
2
Experience For Senior Paid Search / SEM Analyst Resume
- Partner directly with Google, Bing and various search engines to ensure Hotels.com is an early adopter of all product alphas and betas
- Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Bing Search, and other search engines
- Actively test and analyze keywords, ad copy, creatives and landing pages to increase ROI and drive incremental volume
- Ability for in-depth understanding of key industry metrics and the ability to recognize how they might impact the business (CPC, CTR, CPA, ROAS, Quality Score)
- Ease with metrics measurement and funnel optimization
- Familiarity of SaaS/enterprise software industry and trends
- Maintain current knowledge of search engine, search engine optimization and search engine marketing, as well as social media and internet marketing industry trends and developments to ensure the Company’s SEO, search engine and search engine marketing remains current
3
Experience For SEM Analyst, Targeting Resume
- Design, implement and debrief tests that improve our knowledge & push the boundaries of one of the world’s largest and most successful SEM program
- Paid search reporting/analysis/strategy experience and 1+ years of paid search campaign management experience including active/hands-on bid optimization
- Drive consistently high-quality work under tight time frames
- Hyper-focus on details and numbers
- Manage & optimize PPC-accounts to maintain MoM and YoY bookings growth
4
Experience For SEM Analyst, Bidding Resume
- Create weekly and monthly SEM performance reports
- Day to day management and optimization of partners within Paid Search and Social acquisition channels
- Enhance and develop the internal tools and systems that assist in driving optimization and growth (functions of the internal systems include; bid management and optimization, tracking, reporting, keyword generation, creative and landing page optimization, etc.)
- Monitor, investigate and troubleshoot any campaign / P&L irregularities
- Collaborate with internal teams to identify and explain campaign trends and opportunities
5
Experience For SEM Analyst / Paid Search Analyst Resume
- Bid analysis and management
- Campaign and ad copy creation
- Identify & develop new opportunities
- Be a thinker and a doer (not just one or the other)
- Knowledge of the digital space and the tools used to measure digital advertising including Doubleclick for Advertisers, Omniture, Google Analytics, Google Adwords
- Plan and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals
- Manage other Google products such as Display, Gmail Sponsored Promotions, YouTube to drive growth and meet KPI goals
6
Experience For SEM Analyst Resume
- Communicate key metrics, goal attainment and optimization opportunities to greater team
- Aggressively drive strategic direction on all aspects of managed accounts, including quarterly testing roadmaps, planning initiatives and business opportunity identification and implementation
- A Convenient Work site, Just Steps From Grand Central
- Manage the planning and execution of paid campaigns with an emphasis on Google, including creation, tracking, analysis, optimization, bidding, budget pacing and forecasting and development of insights
- Assist with crafting digital media recommendations, research, campaign implementation and reporting and analysis
- Perform keyword research for account and expansion; analyze competitive activity in the marketplace
- Experience with Google Adwords Editor, Bing Ads Editor, Facebook Ads Manager; Experience with Marin Software, Kenshoo, Adobe Media Optimizer or any Paid Search Management Platforms
- Strong written, presentation, analytical, quantitative and verbal skills
7
Experience For Senior SEM Analyst Resume
- Manage multiple projects simultaneously; self-starter, collaborative
- MS Office – Word, PowerPoint, Excel (guru), Outlook
- Actively manage the planning and execution of paid campaigns with an emphasis on Google, including creation, tracking, analysis, optimization, bidding, budget pacing and forecasting and development of insights
- Keyword research for account and expansion
- The marketing team uses an external agency to help build marketing campaigns, and they use Marin Software, Kenshoo, Adobe Media Optimizer, or any Paid Search Management Platforms
- ) Hands on experience with Google AdWords Editor, Bing Ads Editor, Facebook Ads Manager
8
Experience For Senior Paid Search / SEM Analyst Resume
- Any experience with DMP (data management platforms) is very important
- In conjunction with account management team, ensure SEM campaigns are effective and efficiently managed, reported on, and optimized
- Merge information from numerous sources and work with incomplete data
- Build campaigns Hands on setup, execution, optimization and management of campaigns
- Optimize campaigns for business outcomes
9
Experience For SEM Analyst, Targeting Resume
- Platform settings, and user data to identify opportunities for growth
- Self learner ,Problem Solver ,ability to fix complex issues
- Keyword coverage exploration
- Manage the company’s digital search campaigns by establishing new campaigns, managing the ad copy and bids of new and existing campaigns, analyzing campaign revenue and expenses and preparing reports to communicate the campaign performance to management
- Write targeted online ad copy
10
Experience For SEM Analyst, Bidding Resume
- Deliver projects on time
- A team orientedgroup contributor
- Analytical with a natural curiosity to measure, test, learn and iterate to get the best results possible
- Consultative and collaborative style with a results-driven approach
- Make program improvement
- Architect SEM strategy
List of Typical Skills For a SEM Analyst Resume
1
Skills For Senior SEM Analyst Resume
- Experience in marketing analytics, direct marketing, financial analysis or similar field
- Possess hands on experience with Google AdWords, Bing Ads Editor, Facebook Ads Editor and other Data Management Platforms
- An analyst who has deep experience with large data sets and is looking to turn analytics into action
- Experience collaborating with external agencies
- Experience with search engine marketing OR relevant background in an analytical or quantitative field
2
Skills For Senior Paid Search / SEM Analyst Resume
- Experience and interest in working with large sums of data
- Strong knowledge of the AdWords & Bing Ads platforms
- Experience managing SEM campaigns
- Experience working with SEM analyitcs in Humana's Digital Center of Excellence
- Experience leading SEM programs, preferably in healthcare
3
Skills For SEM Analyst, Targeting Resume
- Experience with A/B testing is imperative
- ) A strong understanding of PAID searches
- Build effective working relationships with colleagues across the organization
- Good time management including down time and ability to meet tight deadlines -Takes ownership of tasks and ensures their quality
- Experience working with 3rd party vendors, agencies, affiliates and partners
- Experience with managing paid search and other CPC driven marketplaces
- Experience working as a SEO and/or SEM specialist for an agency or business
- Good knowledge of digital marketing tools: Google AdWords, Google Analytics
- Experience in Adwords, Yahoo/MSN and Facebook user interfaces is desired
4
Skills For SEM Analyst, Bidding Resume
- Relevant professional or Internship experience
- Experience in an analytical/quantitative role
- Excellent Benefits with Work From Home Options
- Keeping on top of everything
- Work with Product Marketing and Creative to optimize copy and landing pages for search engine marketing
5
Skills For SEM Analyst / Paid Search Analyst Resume
- Have an understanding of A/B Testing
- Work with the broader online Marketing, Finance, and Strategy teams to develop online Marketing plans and forecasts specific for the algorithmic channels
- Administration of search marketing/PPC advertising
- : digital marketing platforms and automated bidding tools
- Improve paid search performance by optimizing a high volume of accounts, applying Yodle’s optimization protocols to their PPC campaigns
- Google AdWords / Bing Ads using Editor, Excel with VBA, Google Analytics
6
Skills For SEM Analyst Resume
- Support testing initiatives for larger business questions as well as ongoing optimizations
- Familiarity with key digital marketing platforms and automated bidding tools
- Have been working with SEM programs for the past 3-4 years
- Continually monitor, revise, and conduct ad and landing page tests
- Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams
- Format and prepare periodic search reports for clients, including tables, graphs, summaries, and PowerPoint slides
- Present data on monthly and quarterly calls to clients, reviewing metrics and optimizations
- Be creative – we encourage out of the box thinking!
7
Skills For Senior SEM Analyst Resume
- Primary party responsible for trafficking approved plan
- Proficient in Google, SEM, Facebook and Display Advertising
- Define, create and enhance advanced analytics and reporting to identify optimization opportunities and to monitor day-to-day performance of your portfolios
- Collaborate with internal teams to identify and resolve issues impacting Algorithmic channel partners and Orbitz site performance
- A curious individualwho formulates hypotheses, tests, and is willing to take some intelligent risks!
- : market analytics, direct marketing, financial analyst
8
Skills For Senior Paid Search / SEM Analyst Resume
- CPA/ROAS campaigns optimization, automated bidding tools
- Create and maintain reporting dashboards and custom reports to analyze performance and provide actionable recommendations
- Analyze and investigate SEM KPIs to identify upcoming trends and resolve issues
- Excessive attention to detail
- Action constructive feedback
- Initiative, Resourcefulness, and proactivity
- Monitor and lead multiple SEM campaigns
- Be a Master of Paid Searches
9
Skills For SEM Analyst, Targeting Resume
- Work closely with the Client Services and Metrics teams to ensure marketing strategies, PPC tactics, and social media promotions are driving towards client goals
- Be a strong communicator – written and verbal
- Be well-organized – there’s a lot to keep straight!
- Gather research necessary to build a new campaign
- Monitor and optimize paid search performance to meet business objectives
- Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
- Implementation of optimizations and/or testing plans
- Responsible for granular maintenance of monthly billing cycle
- Stay informed on search industry trends and new tools and ad formats
10
Skills For SEM Analyst, Bidding Resume
- Work well and collaborate with multiple digital marketing teams such as CRM, Social Media, Web Analytics, Brand Reputation Management and Web Development teams
- Highly Proficient MS Office, with special focus on Excel and PowerPoint
- Work independently autonomously and as part of a remote team
- Subject matter expertise in SEM across large scale campaigns
- Astrategic thinkerwho likes to solve puzzles
- A self-starter who is organized, resourceful, and tenacious
List of Typical Responsibilities For a SEM Analyst Resume
1
Responsibilities For Senior SEM Analyst Resume
- : MS Excel
- Preference for Google Adwords Certification
- Develop optimization recommendations
- Be technologically inclined
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