Senior Public Relations Resume Sample
Susana Okuneva
75726 Gregoria Keys,
Houston,
TX
+1 (555) 105 5651
Work Experience
Public Relations Senior Manager
07/2016
-
PRESENT
Philadelphia, PA
- Lead the strategic planning for Marketing, Public Relations and Social Media
- Direct adherence to Corporate Fitness Works’ brand standards
- Build brand awareness
- Support Executive Team and Business Unit Leaders as requested
- Support culture sustainability, corporate standards and practices
- Support Team Care internal communications
- Meeting with external constituents at off-campus locations including other offices, restaurants, and other private and public venues
- Provides community giving and sponsorship counsel to internal and external stakeholders and administers community giving on behalf of Banner Health. Guides the development and implementation of short and long-range goals and objectives for the companys community engagement programs
Senior Director, Public Relations
11/2012
-
03/2016
Philadelphia, PA
- Directs and participates in the development, implementation and consistent application of effective organizational policies, procedures and practices. Implements and evaluates strategic programs, develops effective tools to measure performance, analyzes related data, prepares reports and makes recommendations to senior leadership based on findings
- Develops and oversees the department budget to meet corporate goals and objectives. Translates organizational plans, goals and initiatives into assumptions for annual operating and/or capital budgets
- Effectively communicates the department vision, translating into actionable projects and activities. Maximizes management staffs contributions and assures timely decision-making reflecting the mission, values and purpose of the system
- Manages assigned relationships through consultation with regional stakeholders. Directs overall growth and development of regional marketing and public relations strategies. Ensures the timely development and execution of plans, campaigns and projects to assure growth goals are achieved
- Develop and implement public relations goals and strategies in concert with the resort’s Marketing Director, Chief Operating Officer, sales and operations departments, as well as with Vail Resorts Corporate
- Work with Heavenly management to address community issues and positively enhance the resort’s image, acting as resort representative with community organizations/town and county officials/ and other stakeholders as needed (LTVA, Ski Lake Tahoe, Tahoe Chamber, casino and lodging groups, etc.)
- Delegates activities/projects among less experienced assistants to ensure timely results; monitors progress and provides guidance as appropriate
- Support public relations objectives for select business lines that align with the firm’s business growth priorities and overall marketing and communications strategy
Senior Public Relations Associate
12/2009
-
09/2012
Philadelphia, PA
- Leverage JLL’s news site, digital and social media channels (including Twitter, LinkedIn, video) to engage clients, reporters and influencers beyond traditional publications
- Working with the Deloitte Advisory Communications and Marketing organizations as well as across Deloitte’s other member firms and industry segments to formulate and execute integrated communications programs around Deloitte Advisory’s strategic priorities
- Able to influence “up and down” to achieve project objectives (e.g., soliciting and reconciling feedback from multiple sources)
- Researching and monitoring client’s business and industry to maintain knowledge base
- Create and pitch region specific campaigns to gain positive impact across media platforms
- Act as a trusted advisor to senior executives
- Develop strong working partnership with all members of the corporate communications team including crisis communications, executive communications and employee communications
- Develop and maintain strong relationships with reporters at national and trade media outlets. Work with team members to proactively pitch media outlets to raise Discover’s profile, and/or research and respond to incoming media inquiries (as appropriate)
- Exceptional communicator with proven writing abilities, as well as strong verbal, presentation and editing skills
Education
Franciscan University of Steubenville
2004 - 2009
Bachelor's Degree in Journalism
Professional Skills
- Strong written and verbal communications skills required, as well as flawless editing skills
- Outstanding interpersonal skills and superior client service skills
- Excellent writing and editing skills (news, features, technical materials, etc)
- Excellent writing, editing, and project management skills
- Collaborative problem-solving skills and change management experience
- Strong project management skills; able to work independently on multiple assignments while maintaining top quality deliverables
- Strong collaborator with demonstrated experience in collaborating with peers
How to write Senior Public Relations Resume
Senior Public Relations role is responsible for communications, editing, media, software, digital, video, presentation, design, credit, training.
To write great resume for senior public relations job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Public Relations Resume
The section contact information is important in your senior public relations resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Public Relations Resume
The section work experience is an essential part of your senior public relations resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior public relations responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior public relations position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Public Relations resume experience can include:
- Able to manage multiple projects, prioritize, and effectively handle demands from multiple business units
- Effectively manage multiple, changing priorities in a high-intensity, fast-paced entrepreneurial environment
- Excellent writing skills with the ability to draft and package topnotch content on rapid deadlines
- Strong pitch and verbal communications skills with the ability to diplomatically advance a position
- Strong leadership skills and focus on operational excellence
- Demonstrated media relations experience, including having existing media relationships with top tier tech reporters
Education on a Senior Public Relations Resume
Make sure to make education a priority on your senior public relations resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior public relations experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Public Relations Resume
When listing skills on your senior public relations resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior public relations skills:
- Extremely good prioritization and organization skills
- Strong executive presence and demonstrated experience supporting, interacting with, coaching and influencing communications with C-suite and senior leadership
- Strong writing and communication skills,
- Very good organizational skills and pro-active mind set
- Strong project management, organizational, communication and presentation skills
- Demonstrated skills at coordination of corporate objectives through multiple divisions and multiple layers in an organization
List of Typical Experience For a Senior Public Relations Resume
1
Experience For Public Relations Senior Manager Resume
- Demonstrated ability to translate business strategy into clear and compelling communications
- Experience managing public relations agency teams
- Proactively identify and develop content that aligns with the strategic priorities of the business
- Staying on top of news/trends/issues relevant to ICE and food industry
- Assisting with classroom instruction as needs require
- Track record handling confidential/sensitive company information and adhering to the highest ethical standards
- Support public relations plan with media relations research, media outreach, including writing press materials and pitch emails
2
Experience For Senior Director, Public Relations Resume
- Contribute to ICE’s marketing event planning and logistics
- Drive the positioning and messaging for major company initiatives, responses to issues and industry developments
- Work with analyst relations, social media, brand, content marketing, investor relations and other Marketing teams to drive integrated campaigns
- Have a passion for developing and executing media relations programs
- Compose, research and edit communications materials including press pitches, press releases, blogs, talking points and speeches/presentations for executives
- Advanced knowledge of media monitoring and measurement tools
3
Experience For Public Relations Spec, Senior Resume
- Leverage existing media relations and cultivate new contacts within industry media
- Assist in managing media inquiries and interview requests and build relationships with thought leaders, editors and bloggers
- Develop and oversee framework for all marketing content initiatives across multiple platforms and formats to drive sales, engagement, retention and leads
- Lead the creation of high-impact communications assets such as bylines, Op-Eds, executive blog posts, messaging playbooks, customer stories and more
- Manage a small, high performing team
- Proactive and outgoing with a get-it-done attitude
4
Experience For Senior Public Relations Associate Resume
- Support senior press leads in the day to day handling of media inquiries
- Work with multiple stakeholders across the organization to support key Company objectives while ensuring consistency across the company’s brand & voice
- Write and edit high quality written materials
- Develop the PR elements of a yearly PR & Communication Strategy, and specific action plans for campaigns and activities, working closely with the Marketing Department
- Create, implement and lead external pro-active communication initiatives, messages, equity/positioning and programs that support and align the company’s communications and brand goals with company goals and objectives
- Experience serving in increasingly senior public relations leadership roles in a large, international public relations agency or global publicly traded organization environment
- Previous management, agency management and project management experience required
- Extensive national and international media contacts in the automotive, technology and financial press required
5
Experience For Senior Director of Marketing & Public Relations Resume
- Deep experience and knowledge of the automotive and automotive remarketing industry required, including key trends, leaders, and emerging companies, technology, and markets
- Exceptional written communications skills including speech writing, press releases, talking points, interview prep, Q&A, project communications, op-eds and white papers
- Navigate large, operationally complex and geographically diverse organizations, including interacting with global team members, business partners, vendors and contractors
- Travel up to 25%, including international travel
- Leverage opportunities to promote AT&T’s brand, network, reputation and innovation efforts with both consumer and business media through press releases, events, pitches and face-to-face interactions with media
- Play a pivotal role in handling many of the day-to-day activities for the healthcare practice’s account teams, including working with senior members of the team to help coordinate projects and clients, and manage timelines, deliverables and budgets
- Develop and implement public relations strategy that increases state-wide awareness of Focus on Energy’s mission and impact
6
Experience For Senior Public Relations & Communications Manager Resume
- Work with key business leaders, stakeholders and member firm communications professionals to support the implementation of global public relations strategies which enhance Deloitte’s corporate reputation and differentiate Deloitte from its competitors
- Uncover media opportunities that amplify Deloitte’s point of view on key topics important to our clients and business
- Leading the planning and execution of several events, including: the Clinic's 10th anniversary celebration in November 2017 and an annual lecture in February 2018 focused on environmental justice
- Serving as the Clinic#s primary media contact
- Providing staff support for the Environmental Law newsletter, and other channels aimed at Clinic alums, donors and prospective students, focused on the student experience and the impact of the Clinic
7
Experience For Senior Manager of Public Relations Resume
- Maintaining the database of ELPC's current students, alums and donors, in coordination with the Office of Development
- Create and implement innovative strategies that reach across multiple media platforms to achieve communications, brand and partnership goals; including the promotion of TSYS as a thought leader
- Ensure consistent messages are used throughout all marketing materials and channels
- Develop executive positioning and briefings for critical initiatives within the organization
- Manage roles and responsibilities of Center staff on-site during events
- Partner with executive leadership and other key stakeholders to develop and execute an communication strategy and engagement plan
- Manage and oversee communications between TSYS and the public and press to increase company visibility
8
Experience For Senior Director, Global Public Relations Resume
- Manage relationships with local, national and international media contacts
- Serve as a consultant to all levels of management and work groups to evaluate communications needs, determine strategies, and design effective communications programs and deliverables to meet business goals
- Prepare draft event announcements, bio pages, agendas, and other necessary meeting materials in collaboration with senior staff
- Articulate the company’s desired image, position and brand awareness
- Act as primary point of contact for Genesys’ EMEA PR agencies and as liaison to corporate PR team
- Collaborate with senior staff to build and manage event concepts, goals, and strategies. Ensure that events are aligned with Center strategic communication goals
- Ensure that conference materials are submitted, copy-edited and produced in a timely manner, including management of internal and outsourced document production
- Provide Director of Communications with event dates, schedules and materials
9
Experience For Global Public Relations Senior Consultant Resume
- Maintain Center-wide events calendar and coordination of availability for senior staff. Serve as Duke-Margolis calendar coordinator for the Duke University and Center web-based calendars. Distribute updated calendar monthlytoall Duke-Margolis members and staff
- Coordinate with Duke University’s Associate Director of Government Relations to receive, coordinate, and respond to requests from Duke University entities to schedule space in the Duke in DC offices. Maintain policies and guidelines for use of space
- Maintain Duke-Margolis faculty, staff and external speaker database
- Lead the evaluation of events and develop recommendations to improve future events
- Develop and execute staff engagement events and activities, e.g. retreats, volunteer days, brown bags, speaker series, holiday events On-site Event Management
- Serve as point person on-site at events to ensure logistical coordination
- Serve as a “real time” strategist to assist university leaders in making decisions related to media relations and institutional image; provide counsel to the university’s senior leadership team on issues related to reputation, and media and public relations
- Keep informed of business trends and developments in communications and higher education issues
- Assist in the development and implementation of communications strategies and programs that promote FMCNA’s reputation as an industry leader and innovator
10
Experience For Public Relations Senior Specialist Praa Resume
- Experience serving in increasingly senior public relations leadership roles in a large, international public relations agency or publicly traded company environment
- Provide communications counsel to key internal and external stakeholders, including c-level executives and senior leaders
- Drive strategic communications and media strategy and execution for all RingCentral company, product, partner, customer and event related announcements
- Cultivate and own lasting media relationships with key business and technology press. Be viewed as a trusted source of information and ideas by reporters, resulting in positive coverage for RingCentral
- Manage budget and public relations agency to develop communications plans, and execute to maximize results
- Highly motivated and committed leader with management experience including setting the vision for a team, driving towards goals, and offering development and mentoring
- Solid track record for generating positive media coverage across all channels, including social media
- Outstanding written and verbal communication skills, and can be equally effective in both formal and informal settings with press, customers, senior executives, peers and business partners
List of Typical Skills For a Senior Public Relations Resume
1
Skills For Public Relations Senior Manager Resume
- Demonstrated experience in interpreting and applying analytics
- Media relations experience and experience working with and pitching to reporters
- Demonstrated experience leading project teams to deliver solutions
- Experience leading media relations ideally some of this for a publicly-traded company. B2B experience required
- Experience executing executive communications programs, including speechwriting, media and presentation coaching, and issues counseling
2
Skills For Senior Director, Public Relations Resume
- Write and edit marketing content and solicitations to support priorities such as the Annual Fund, deferred giving, reunion fundraising and donor stewardship
- Solid understanding of key industry trends and issues in networking, cybersecurity, data centers, and cloud computing
- Experience managing agency partnerships and/or directing projects with outside partners
- Experience designing and executing multi-stakeholder local, national and international media, social media and executive communications campaigns
- Corporate social media background, with experience managing brand or corporate social pages
- Develop and maintain effective working relationships with other development and communications offices at Duke
- Strong attention to detail, with the ability to manage multiple projects, in varying stages of development simultaneously
- Experience as a company spokesperson and executing media relations efforts
- Experience collaborating with finance, legal and human resources functions
3
Skills For Public Relations Spec, Senior Resume
- Work with the university's academic leaders and senior officers to help communicate their vision and priorities to a donor audience
- Develop PR plans and calendars that align with brand priorities and generate intended results
- Proven track record in creating innovative and targeted communications programs that generate results
- Demonstrated ability to establish thought leadership and raise share-of-voice among media and awareness among customers
- Strong track record of designing & implementing earned and paid media campaigns
- Strong track record and portfolio of leading creative consumer-facing brand or press campaigns
- Media and strategic campaign planning experience required
4
Skills For Senior Public Relations Associate Resume
- Aiding faculty in writing projects geared around their research interests
- Sharing ELPC's impact on students and on the community groups it serves
- Looking to grow in a fast-paced environment, while bringing new ideas to the table
- Existing relationships with key press contacts for relevant industry/trade and business media
- Broad knowledge across writing, marketing, advertising, public relations, and communications strategy,
5
Skills For Senior Director of Marketing & Public Relations Resume
- Provide strategic input into the development of marketing plans for annual and multi-year fundraising campaigns
- Help to lead the insights and analytics team, directing and managing multiple analysts to deliver exceptional client work on time and on budget
- Be a change-agent within our agency, asking tough questions of client teams and pushing them to innovate and think differently
- Take input from field marketing and sales to determine what’s working and what’s not, then suggest EMEA program refinements
- Lead development and implementation of corporate messaging and positioning across key initiatives and campaigns
- Development and implementation of executive platforms, messaging and positioning
- Established relationships with networking, data center and enterprise networking and cybersecurity influencers (traditional media, social media)
6
Skills For Senior Public Relations & Communications Manager Resume
- Collaborate with graphic designers, web developers, videographers and other writers on a wide range of development marketing and communications efforts
- Comfort working on Internet, with social media, Wordpress, and with software such as WebEx, Outlook,
- Collaborate with marketing, public relations, communications and social media teams on thought leadership/PoVs and topics of interest
- Work with product marketing team to develop market-relevant stories, the right content, vehicles and channels to drive strategic programs
- Proficiency with social and digital technology in a business environment
- Creative talent to provide new and fresh content and ideas for social strategies
- With input from senior development leaders, write proposals, white papers and other content to support gift conversations in the $100,000 to multi-million-dollar range
7
Skills For Senior Manager of Public Relations Resume
- Write compelling key messages, elevator pitches, advertising copy, video scripts, and other materials to support a variety of complex university initiatives
- Serve as the editor and curator for dukeforward.duke.edu and future development-related web properties
- Collaborate with development colleagues, schools and units to identify alumni and development stories to promote the benefits and impact of giving to Duke, educate prospective donors about Duke accomplishments and priorities, and promote a positive image of the university
- Edit the writing of colleagues and freelance writers for style, grammar, content and messaging
- Oversee a variety of different types of projects including social listening, paid social reporting, earned media analysis, integrated campaign measurement and more
- Act as the face of insights and analytics at Golin to key stakeholders on the client side, portraying an air of professionalism and charism that captivates clients and positions Golin as knowledgeable experts in the space
- Drive strategy and client relationships, leading client and team meetings and providing ongoing counsel focused on healthcare
- Be willing to jump in and get into the weeds of project execution when needed
8
Skills For Senior Director, Global Public Relations Resume
- Ideate and flesh out ideas as they relate to client objectives, bring them to life in presentations and written proposals and sell them to our clients
- Counsel clients on a daily basis regarding media strategy, consumer media
- Work closely with healthcare leadership to grow practice, including participation in new business efforts
- Create thought-leadership documents (white papers, presentations, etc.) that help to drive Agency awareness of analytics in the marketplace
- Identify and initiate organic business development efforts and be able to identify incremental opportunities
- Understand and manage agency financials and implications of analytics work to the broader business
- Showcase a command of both digital and traditional communication practices and strategies
- Serve as a leader within the agency and practice to further develop our offerings, capabilities and growth trajectory
- Translate brand and key messages into packaged media concepts that get relevant media (e.g., print, broadcast, online) to talk or write about the topic/client
9
Skills For Global Public Relations Senior Consultant Resume
- Provide media outreach support, leverage social media to identify appropriate targets,
- Pitch and secure stories with traditional media and influencers
- Immerse self in clients’ industries, brands and past media coverage
- Support development of media strategies and plans for clients and new business
- Manage and execute healthcare programs with heavy digital components and frequent client contact
- Manage timelines, action plans, and budgets to ensure client needs and deadlines are met
- Strong writing and media relations skills and the ability to translate client’s needs into media opportunities as well as contribute to creating media relations programs
- Assist the VP, Corporate Communications in developing and executing global public relations, media relations, and social communications strategies for PAREXEL that extend market leadership, support business/ growth and respond/ neutralize competitive challenges
- Experience handling multiple projects with varying and changing due dates and requirements
10
Skills For Public Relations Senior Specialist Praa Resume
- Experience working within a large business and/or organization
- Writing experience in PR agency or creative agency or publications
- Dynamic leader with a strong track record of positioning an organization to achieve tangible outcomes, individually and collaboratively with others
- Proficiency in public relations activities from either an agency or corporate setting
- Able to write according to the "language" of the company's various businesses (telecom, channel, enterprise, service)
- Possess existing media and influencer relationships
List of Typical Responsibilities For a Senior Public Relations Resume
1
Responsibilities For Public Relations Senior Manager Resume
- Demonstrated ability to effectively influence a wide variety of internal and external stakeholders
- Proven experience working in influencer marketing, social media marketing and digital strategy
- Proven experience in ability to network across different groups in an organization
- Collaborate and communicate effectively with internal and client teams at all levels
- Client relationship and media relations experience is required. Healthcare communications; pharma industry experience is required
- Experience working with C-suite leaders and have record of counseling senior executives and establishing trusted and productive relationships
- Demonstrated success in positioning/achieving favored visibility for organizations and their thought leaders
2
Responsibilities For Senior Director, Public Relations Resume
- Successful is meeting tight deadlines with pivoting priorities
- Broad corporate and product communications experience including PR, Analyst Relations or Investor Relations
- Experience managing teams, clients and deliverables
- Experience securing national consumer media coverage across all mediums (broadcast, newspapers, magazines and online)
- Good understanding and daily usage of social media
- Build strong relationships with key constituencies: media, community, shareholders, employees
- Excellent in English communications and grammar
3
Responsibilities For Public Relations Spec, Senior Resume
- Able to take direction and has a good sense of teamwork
- Recent and relevant experience
- Prioritize multiple activities and announcements
- Experience in semiconductors and/or embedded technologies
- Experience in a management/leadership role with significant responsibility for the areas outlined above
4
Responsibilities For Senior Public Relations Associate Resume
- Understanding of earned and paid media strategy
- Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools such as Cision, Tweetdeck, Radian6 and Sysomos
- Passion for storytelling and identifying trends that resulted in features in business and broadcast press
- Persuade and articulate messaging to key opinion leaders across various mediums covering the toy industry and ancillary industries
- Develop expertise pertaining to Oracle’s technology and Financial Services business, issues that impact it as well as the sector as a whole
- Entrepreneurial and proactive thinker who is able to hit the ground running and manage up to C-Suite expectations
5
Responsibilities For Senior Director of Marketing & Public Relations Resume
- Lead and evolve the M&A communications process, coordinating with business partners for maximum impact in the market
- Participate in external communications around ServiceNow’s Diversity, Inclusion and Belonging (DIB’s) efforts
- Lead and evolve ServiceNow’s quarterly earnings communications process, and other financial communications by closely partnering with IR, FP&A and Legal
- Lead strategy for being included in high profile industry lists
- Curiosity and critical thinking
6
Responsibilities For Senior Public Relations & Communications Manager Resume
- The desire to build a best in class communications team and have fun doing great work together
- Self-directed, action-oriented, forward-thinking, strategic and creative individual with high ethical standards
- Superior attention to detail/organization and a clear philosophy/approach to using communications to drive results
- Provide sound counsel and be comfortable providing recommendations to clients
- BA/BS in Journalism, English, Communications, Public Relations, Marketing or related field
- Provide communications support and counsel to global colleagues
7
Responsibilities For Senior Manager of Public Relations Resume
- Work cross functionally with various teams at Oracle
- Financial Services expertise is desirable but not required
- Cares greatly about the details,
- Possess a project management mindset,
- Eagerness and ability to interact with students
8
Responsibilities For Senior Director, Global Public Relations Resume
- Design and execute successful public relations campaigns at both a local and national level
- Develop holistic influencer strategies to support key innovations and market imperatives for the business
- Working as part of an integrated marketing team –product, channel, corporate and field marketing organizations to execute awareness campaigns and programs to build on Fortinet’s technology vision, market position and thought leadership in enterprise cybersecurity
- Manage influencer relationships (trade, business media; social influencers) in cybersecurity
- Manage day-to-day PR agency activities that support the business group and collaborate with peers in PR, AR, exec communications and social media to maximize content and drive additional awareness opportunities
- Support thought leadership programs in cloud, IoT and OT cybersecurity
- Knowledge of local media required
- Demonstrated track record at building public awareness campaigns around corporate reputation, financial health, and business growth of a mid-size or large firm, with creative media pitches, financial analysts & institutions, and a blend of earned & paid digital, print, and broadcast campaign efforts
9
Responsibilities For Global Public Relations Senior Consultant Resume
- Assist in preparation of company spokespeople for media engagements
- Build relationships with key national consumer media
- Build and maintain press lists
- Work with multiple stakeholders across the organization to support key Company objectives -- by leveraging, shaping and better articulating the brand across all channels and projects
- On-the-record media experience required
10
Responsibilities For Public Relations Senior Specialist Praa Resume
- Works with management to develop and execute comprehensive public relations plans in support of corporate image through researching, writing and editing, press releases, white papers, speeches, internal communications, online communications and other related documents
- Prepares and documents current information about the organization for appropriate members of the media
- Assists with the development and execution of tactical public relations (PR) plans
- Handles media inquiries, creates media opportunities and works with public relations agencies to get favorable stories in the press
- Represents the organization at public functions and charitable events in a manner that reflects positively on the organization
- Serves as a liaison for members of the press and outside public relations firms
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