Strategy & Execution Resume Sample
Jordy Monahan
460 Tromp Plaza,
Phoenix,
AZ
+1 (555) 560 4160
Work Experience
Strategy Execution Manager
07/2016
-
PRESENT
Los Angeles, CA
- Experience in strategy development and execution with a leading consultancy firm
- Experience of managing strategic programs focusing on driving change in organizations or high level business development role with specific responsibilities
- In analytical and/or project management role
- Working in US Trust OR Wealth Management organization
- Graduate of BB&T’s Leadership Development Program
- Understand the budget process and provide detailed research and analysis on financial impacts from committed deliverables; respond to executive ‘tasks’ with immediate attention and short turn-around time frames
- Lead process to review/enhance a global operating strategy that addresses the operating model, business architecture, communications and effectiveness
- Translate business strategies into the global operating strategy, identifying opportunities to enhance and progress
Wealth Division Strategy & Execution Business Analyst
04/2014
-
04/2016
Philadelphia, PA
- Contributing to team discussions and meetings with the Firm’s senior management
- Communicating progress to senior executives and preparing updates for the Firm’s senior management team including Operating Committee updates, etc
- Coordinate and drive Ericsson’s Strategic Initiative portfolio across all units; identify gaps and overlaps, enable sharing and knowledge management
- Develop, maintain and deploy Ericsson’s Strategy Execution approach; including training, Academy Space, and hands-on support to other Units
- Coordinate Ericsson’s improvement methodologies to guide company on methods, tools, subject matter experts, best practices, etc
- Strong analytical and numerical skills with exposure to strategy tools & frameworks
- Thoroughness and attention to detail required of someone presenting to executives
- Build networks, lead and influence people without formal authority
- Apply critical thinking and formulate arguments evidenced in presentations & reports
Strategy & Execution Intern, Months
05/2008
-
03/2014
Houston, TX
- Align annual budgeting process with planning activities
- Provide leadership and support to DM executive and senior leadership team in developing action plans and tactical roadmaps for execution of new strategic initiatives
- Business Performance Analysis:follow-up and reporting of financial results for different industries (orders booked, net sales, margins, etc.), comparing actuals vs. targets and forecast
- Funnel Analysis:analysis of opportunities. Creation of standard and ad-hoc reports, tables, graphs, comparisons, etc., giving a clear view of the business evolution in the business practice
- Cost Control:follow-up of presales budget allocation in opportunities, including actions when deviations occur
- Provide program coverage for all business lines in Asia Pacific and Japan to both business unit’s clients and firm infrastructure groups and to support them in the application of the NPA process
- Leading team discussions and meetings with the Firm’s senior management
- Managing project teams and structuring responses to senior management’s requests
- Assessing market trends, competitive landscapes and internal competencies across the Firm’s businesses
Education
University of Mount Union
2003 - 2007
Bachelor's Degree in Finance
Professional Skills
- Excellent writing, public speaking and presentation skills. Proven communication skills (oral and written) in French & in English; articulate
- Strong project management skills with demonstrated ability to plan and manage multiple complex projects concurrently and establish priorities
- Strong team player with excellent interpersonal and communications skills (required)
- Use inductive reasoning with strong analytical and problem solving skills
- A combination of assertiveness and listening skills, willingness to take feedback constructively, and a strong work ethic and team focus
- Superior attention to detail, supported by strong quantitative and analytical skills
- Solid interpersonal skills to effectively build relationships and communicate with Executive Management and outside parties
How to write Strategy & Execution Resume
Strategy & Execution role is responsible for analytical, collaboration, consulting, analysis, database, training, presentation, technology, development, finance.
To write great resume for strategy & execution job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Strategy & Execution Resume
The section contact information is important in your strategy & execution resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Strategy & Execution Resume
The section work experience is an essential part of your strategy & execution resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategy & execution responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategy & execution position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Strategy & Execution resume experience can include:
- Strong analytical skills and prior experience with broad and complex analyses
- Strong organizational skills and ability to manage multiple priorities in a fast paced, matrixed environment
- Strong communicator, with experience in engaging a range of stakeholders at different levels, up to senior management and Exec
- Collaborate with the PMO to ensure standard and ad-hoc reporting requirements are delivered effectively
- Advanced leadership, project management and collaboration skills
- Coordinating the group’s technology initiatives and securing funding for strategic priorities
Education on a Strategy & Execution Resume
Make sure to make education a priority on your strategy & execution resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategy & execution experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Strategy & Execution Resume
When listing skills on your strategy & execution resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical strategy & execution skills:
- Operating effectively as a subject matter expert in a deal team environment
- Experience driving client excellence programs and client experience management
- Organizational and political agility; developed negotiation and influencing skills
- Proficiency English communication skills in a multi-country environment
- Build effective working relationships with all key business partners including Technology, Client Management, Marketing, and Customer Experience
- Coach and communicate effectively
List of Typical Experience For a Strategy & Execution Resume
1
Experience For Strategy Execution Manager Resume
- Experience and strong knowledge of Data Visualization concepts and experience with tools such as Tibco Spotfire or Tableau
- Provide business analysis expertise around data management to ensure most effective and efficient business solutions for the enterprise
- Independently make effective decisions under pressure
- Experience with respect to the investment or financial services industry
- Incumbents typically have over 2+ years of risk management and/or LOB/ECF experience
- Ongoing communication with all levels of the organization
- Partnering to coordinate and drive ECoM, Operational Excellence and SIM initiatives
2
Experience For Strategy Execution Lead Resume
- Assisting in process design and execution of process change
- Preparing materials and discussion topics for regulators and various internal committees
- Collaborate with marketing partners to ensure alignment of Banking & Lending strategic initiatives with BU and COE Growth Playbooks across the Enterprise
- Assessment of working capital requirements – aging, amount, currency, cost, terms, turns, how this has changed
- Approval coordinator: as subject matter expert – facilitate approval through all governance processes including compliance, change process control, etc
- Work out the best way to deploy people to projects taking into account costs, resource availability and deadlines
- Design internal communication programs and customer facing communication materials
- 20%As-is Commercial Diligence and Analysis and Linking Strategy to Measures
- Detailed financial model for the business including PnL, Cashflow and Balance Sheet
3
Experience For Wealth Division Strategy & Execution Business Analyst Resume
- Drive ecosystem alignment to ensure the activities are driving desired actions and results
- Ensure the ecosystem is driving their solutions to all personas in the North America field organization so we can scale
- Quarterly evaluation of our tracking to the 4 North America objectives: Make the Number, People, Scale, Pipeline
- Align with the Sales field on topics related to territory planning, pipeline generation, and opportunity progression
- High levels of energy, responsiveness and customer service orientation
4
Experience For Fraud Strategy Execution Group Lead Resume
- Work under periods of sustained pressure and deliver on deadlines
- Advanced levels of proficiency in MS Excel, MS Powerpoint and MS Word
- Provide project and program management support, consultation and expertise
- Mentor and guide associates in project management and data management best practices
- Support of the Quality & Compliance organization in conducting compliance data analysis, providing information system expertise, developing and driving compliance data strategies, and act a process owner for computerized compliance applications
5
Experience For Data Strategy & Execution Resume
- Ensure consistent, accurate and reliable data to support strategic business decision making
- Perform in-depth quantitative analysis for compliance management and strategy development
- Develop proactive analytics capability to drive insight-based approach to identify areas of opportunity for increased compliance and reduced risk. This includes conducting in-depth qualitative and quantitative data and text analytics
- Cross Functional Matrixed Team Leadership of execution of integrated managed services proposition
- Communicate data analysis results to management, staff, and clients
6
Experience For Site Standards Lead & Strategy & Execution Resume
- Leads and facilitates projects and key vertical activities in support of the sales’ vertical
- Develop and Collaborate extensively with Data & Analytics, and Technology leads to ensure the seamless consumption of insights generated from Equifax’s new big data analytical platform
- Creative and nimble with ability to overcome obstacles to solve the hardest problems
- Acquires data, compiles and analyzes internal/external business metrics and trends, synthesizes findings, identifies strategic and tactical implications and recommendations which includes analysis of quote/policy/claim data and trends; financial performance; underwriting efficiency; and distribution effectiveness to improve growth and profitability
- Provide continuous position reporting and clear communication of approach / tactics for pro-active position management adhering to agreed strategies and risk parameters at all times
- Meeting and exceeding growth targets for both direct and enabled revenue through partner & connector channels, and tight collaboration with vertical and sales leaders to achieve enterprise objectives
- Lead joint partner business planning, including defining work streams to meet strategic objectives across his/her portfolio, with a focus on Selling To – Thru – With – For and Co-Innovating with our partners
- Own the requirements and test design for a specific set of risk management projects
7
Experience For Manager, Authentication Strategy & Execution Resume
- Test design / execution: owns, executes, and manages (sometimes others formally) through the design and execution of pre-launch testing and post-launch validation - end-to-end for any project owned
- Utilize databases for prospective and historical data - to design and test system processes in production and test environments (e.g. SAS, SQL, mainframe)
- Prior experience successfully managing cross-functional projects; ability to handle multiple projects simultaneously, adapt to changing priorities and work under deadlines
- Application and system developers for audit tools, databases and reports; responsibilities include planning, development, testing, implementation, documentation and ongoing maintenance
- Create and present executive-level presentations
- Lead and manage multiple projects across the team
- Identify process improvement opportunities across the organization
- Consult with senior management to define and manage projects that encompass and impact many associates
8
Experience For Connector Strategy Execution & Business Development Consultant Resume
- Performs an assessment of the business unit exposures, identifying risks, evaluating their potential impact and reviewing the strengths and weaknesses of the organization's existing controls
- Manage the performance of direct report colleagues, including role expectations and performance reviews
- Ensure adequate support, troubleshoot performance issues, and identify and develop training opportunities for department and individual colleagues
- Assist in development of routines to proactively engage critical partners (Audit, Risk, Legal, Compliance) and monitor risk issues and trends
- Work closely and build a relationship with Control Partners (Legal, Risk, Compliance, Supervision, Audit) to create execution plans, with LOB heads and key partners, for timely issue resolution and closure
- Work with senior leaders and key partners to ensure risks issues, once closed, remain closed through robust management of execution plans and mitigations
- Knowledge of financial services or wealth management
- Facilitate the development of the quarterly project portfolio governance agenda in conjunction with leadership input to include annual portfolio selection and planning
9
Experience For Market Analyst Hedging Strategy Execution Resume
- Management and oversight of the project managers activities, ensuring compliance with applicable regulations and Sarah Cannon processes
- Plot a course for resource deployment, often months in advance working in conjunction with IT and Sarah Cannon leaders to maximize project execution and goal achievement
- Maintain strategy execution materials and processes to effectively onboard Sarah Cannon project colleagues to include new project team members such as project managers, AVPs, RVPs, ARVPs and assigned project personnel
- Supervise, educate, direct and support assigned project manager colleagues
- Develop and define career development pathways for the project manager colleagues to ensure colleague growth and minimize colleague turnover
- Develop, update and evolve processes for project governance, portfolio management and project management services
- Maintain strong relationships with leaders of other departments within Sarah Cannon to ensure adequate support, trouble shoot performance issues, and help project teams deliver on commitments
- Partner with other Sarah Cannon departments to optimize processes and achieve highest possible efficiencies
- Performs quality assurance of project management plans developed by project managers and coaches as appropriate
10
Experience For Avp-strategy & Execution Resume
- Part of the Strategy Execution team responsible for overall performance of the department
- Business Knowledge – Interprets internal and external business challenges and recommends best practices for the job family, leading implementation of changes for own team; Cultivates relationships with internal and external peers to gain perspective on industry challenges and identify new ways to manage own team
- Influence – Guides and influences others either internally in other areas or externally with customers or other external stakeholders; Applies understand of team dynamics and mediation skills to guide team members to build strong partnerships with one another and other groups that can be continually leveraged over time to accomplish goals
- Execution – Develops plans and coordinates resources to meet operational objectives within area of responsibility, identifying and reducing obstacles for the team; Establishes goals and achieves results within own scope of responsibility, holding self and others accountable for results
- Determine and build both strategic and tactical BU plans for maintaining current data and acquiring new data
- Interprets business requirements from BU, Sales, Product and D&A leadership to create data development strategies,
List of Typical Skills For a Strategy & Execution Resume
1
Skills For Strategy Execution Manager Resume
- Excellent communication skills to lead training and adoption of new tools and technologies
- Excellent collaboration skills with proactive approach to sharing knowledge with peers and cross functional teams
- Reporting and Planning experience
- Trading business experience
- Leads the building and development of Special Projects, including the creation of effective reporting and analysis for these projects
- Experience of managing projects focusing on strategy development or driving change in organizations
2
Skills For Strategy Execution Lead Resume
- Experience of managing projects focusing on strategy development or driving change in organizations
- Experience interfacing with field organizations including call center and branches
- Management of the consolidation functions under CCB Risk Loss Forecasting: Loan Loss Forecasting, Risk Appetite, CCAR
- Overall 15+ years’ experience in Financial Planning analysis, reporting and Data
- Experience in process reengineering, transformation initiatives and driving value
- Experience in financial services relating to; Design, Development, Testing & Implementation Lifecycle, Policies and Strategy
- Experience in credit, banking or affiliated services/technology sales/ marketing/ partner management positions
- Proven ability in strategic thinking, analysis, systems thinking
3
Skills For Wealth Division Strategy & Execution Business Analyst Resume
- Knowledge and experience using strategic planning tools (Kaplan Norton Balanced Scorecard, Porter's Five Forces, SWOT
- Experience setting and achieving long-term strategic goals
- Experience in project/program management and applicable corporate functions (e.g., Pricing, Sales, Marketing, Strategy, Finance)
- Experience managing others and partnering closely critical lines of business
- Leadership, marketing or sales management experience
- Experience working with technical teams on technology / systems changes
- Experience with process mapping and process improvements
- Experience working in complex matrixed organization
4
Skills For Fraud Strategy Execution Group Lead Resume
- Overall 10-15+ years’ experience in Consulting and Strategy
- Previous experience with a major Consulting Organization
- M&A/Private Equity/JV deal doing experience
- Real-world experience working with data and technology
- Test design / execution: owns and executes the design and execution of pre-launch testing and post-launch validation - end-to-end for any project owned
- Proven success in self-motivated role(s)
- Relevant management experience with internal and external clients
5
Skills For Data Strategy & Execution Resume
- Project management, business strategy or front office experience in Financial Services industry is required
- Change and Global Program Management experience
- Experience in operational risk management
- Developing and delivering the Quality & Compliance executive management reporting, including ad-hoc, requirements
- Designing and developing strategy, including strategic and product analysis as well as economic and financial analysis
- Working with the COO on driving management routines and coordinating amongst CIO/ISG senior leaders
- Assisting in developing and designing presentations for senior management and communications with internal and external parties
- Working knowledge of financial products / Sales & Trading environment, acquired in a risk or business support function (required)
- Managing and participating in due diligence processes
6
Skills For Site Standards Lead & Strategy & Execution Resume
- Understanding of trading and risk management businesses
- Acting as a data steward to ensure a high level of data integrity
- Coordinating strategic initiatives across the CIO/ISG group
- Driving new growth from increased sales and adoption of new acquisitions’ products and services
- Conducting analysis of current state processes and issues/gaps
7
Skills For Manager, Authentication Strategy & Execution Resume
- Defining future state processes and roadmaps to achieve desired vision
- Analyse and clearly communicate the multiple risks facing ES&S (price, volume, shaping, regulatory etc), and propose risk mitigating strategies
- Day to day management and strategic planning of risk activities for the CCB Loan Loss Forecasting Executive
- Problem Solving and Strategic Thinking Ability
- Proficiency in writing and understanding complex SQL
8
Skills For Connector Strategy Execution & Business Development Consultant Resume
- Efficient execution of orders with trading teams, ensuring compliance with all EM&T and Centrica policies
- Holds team accountable for gathering marketing intelligence and competitive analysis and industry economics research
- Conduct analyses leveraging research, data and other supporting information from internal and external sources
- Commitment to being an agent of change and the ability to build consensus in order to deliver results
- Metrics Collation and Reporting Capabilities
- HC Analysis and Reporting
- Be flexible with last minute changes while holding others accountable
- A track record of superior performance in situations ranging from previous work positions and extracurricular activities
9
Skills For Market Analyst Hedging Strategy Execution Resume
- Self-starter who is constantly seeking to challenge him/herself
- Comfortable dealing with ambiguity and challenges in a fast-paced environment
- Ensure we laser focus on best practices and leading indicators to drive success in every way possible
- Leads key architecture strategy engagements and thought leadership related to the emerging T&O Strategy
- Supports strategy, planning, and oversight for the development, management, and deployment of ~70 central architecture resources
- Interface with Corporate Strategy to ensure alignment of EIS strategy to annual corporate and business planning and objectives
10
Skills For Avp-strategy & Execution Resume
- Manage and support key strategic projects and programs including technology focused projects
- Develop and evaluate hedging approaches for commodity risks together with UK supply & services business and establish policies & risk frameworks to enact these
- Pro-actively identify short term changes to the commodity environment and develop & propose target tactical adjustment to the hedging approaches
- Continuously monitor the regulatory changes impacting the area of responsibility and work with the regulatory teams across the group to mitigate risks
- Maintain & develop the mutually beneficial relationship with the gas and power trading desks to understand the interactions across the positions
- Conduct business analyses, including financial, product portfolio, market and competitive analyses
- Code the decision engine system – using the software tools
- Organized, efficient, responsible, committed to excellence
List of Typical Responsibilities For a Strategy & Execution Resume
1
Responsibilities For Strategy Execution Manager Resume
- Provide analytical support to develop requirements for major strategic business and technology initiatives including CRM platform consolidation
- With following experience
- Proven ability to interact, build relations with and influence individuals at all levels
- Strong team player with a high commitment to customer service
- Communications for the Center, including emails, internal blogs, notices and announcements and updating Communication Boards
- Lead and support strategy development and key initiatives for small business including client segmentation and sales coverage model development
- Assessment of capital structure and funding sources – also show return metrics
- Manages the team to deliver design execution plans that identify and source data in alignment with published data roadmap,
- Leverage experience and data knowledge to develop and negotiates complex contracts and data agreements that lead to achievement of business, customer, operational and project success
2
Responsibilities For Strategy Execution Lead Resume
- Leverage strong influence skills to lead and manage cross-functional groups of product, security, legal, and analytical team leads through complex data acquisition initiatives with minimal disruption to each team’s day-to-day work
- 7 – 10 years Data Strategy and Governance experience
- Serve as a relationship manager and evangelist for data strategy
- Identifies, recruits, leads and develops professional level staff
- Analytics certified or related
- Communicating and interacting with senior leaders of CIO/ISG as well as support partners including Marketing, Legal, Risk, Compliance, Operations and Technology
- Utilize databases for prospective and historical data - to design and test system processes in production and test environments (e.g. Triad, ICS, SAS, SQL, mainframe)
- Develop expertise in strategic priorities, key business drivers and metrics and incorporate into the development and execution of key initiatives
3
Responsibilities For Wealth Division Strategy & Execution Business Analyst Resume
- Facilitate approval through all governance processes – as the subject matter expert – through compliance, change process control, etc
- Develop clear, concise findings and recommendations, and prepare and deliver well-designed presentations for senior management
- Related experience, 2-3 years’ experience at a strategy consulting firm or in a strategy role within the financial services industry highly desired
- Willingness to continuously learn and adapt to new responsibilities
- Sound knowledge of Microsoft Office; advanced knowledge of MS Access and VBA/Macros is also desirable
4
Responsibilities For Fraud Strategy Execution Group Lead Resume
- Project Management or Change Management
- Multi-task several projects concurrently
- BS / BA from a top university in a related field
- Extraordinary drive and a constant desire to improve on any situation
- Learn quickly and a desire to take on new responsibilities
- Seven to Ten years of experience in an applicable risk / operational management environment – with some level of demonstrated database proficiency (e.g. SQL, SAS, Oracle, etc.)
5
Responsibilities For Data Strategy & Execution Resume
- Extremely detail oriented and reliable
- Self-start and work across business and functions
- Work with our business partners to translate, interpret and incorporate Capital Markets’ business strategies into the overall DM strategy
- Run the DM’s Strategic Planning Process and Initiatives Portfolio Review, fostering strong strategic thinking and dialogue amongst Business and Functional teams
- Act like a Consultant to FRO organization, and have a deep strategic understanding of FRO initiatives and management programs-“Global thinking and local execution”
6
Responsibilities For Site Standards Lead & Strategy & Execution Resume
- Experience leading and successfully delivering results for complex growth initiatives or business transformations which involved large cross-functional teams in a matrixed environment
- Influence and negotiate where appropriate with internal groups and external clients and/or strategic partners
- Led the standup of multiple new verticals & organizations in Equifax
- Delivered on key strategic partnerships & programs
- Managed global deployment of critical business capabilities & platforms
- Helped integrate & grow new acquisitions
- Smoothed the execution of the enterprise channel model
- Collaborate with key internal partners to develop and drive goals, define scope and implement detailed plans for customer and vertical initiatives
7
Responsibilities For Manager, Authentication Strategy & Execution Resume
- Define objectives and requirements and establish high level road maps to ensure project alignment with the strategic plan, customer or vertical initiative
- Create and enable formal processes, tools and methodologies to manage vertical and channel initiatives, budgets, risks and change management
- Develop structure, cadence, agendas, content and leading various forums related to initiatives (eg operational reviews with core team, regular updates or steering committee meetings with senior level stakeholders)
- Partner with Finance to develop executive communication regarding performance
- Assessment of types of earnings drivers – understand, reconcile with Finance/Risk to classify and identify earnings into lowest denominator for slice/dice and re-categorization ease
- Assessment of quality of earnings – identify meaningful categorizations (e.g. non-recurring, others, etc.)
- Assessment of costs components – identify major line items and trends, corporate costs,
- Assessment of balance sheet – understand material movements, debt or debt like items, off-BS liabilities, trapped cash (RMB), pending litigation, o/s provision, related party transactions
8
Responsibilities For Connector Strategy Execution & Business Development Consultant Resume
- Good knowledge of IB, PB and WM industries
- Overall project plan to drive change and execute on the processes in the North America Adobe Way initiative
- Drive accountability with the ecosystem supporting sales by managing the project and ensuring the focus is on driving success with sales (and measuring the results)
- Develop risk management tools & metrics with an ability to translate market developments into impacts on various performance KPI’s
- Innovate and solve complex issues
9
Responsibilities For Market Analyst Hedging Strategy Execution Resume
- Creative thinker with entrepreneurial drive
- Considerable understanding of Retail Payment Solutions’ operations, products/services, systems, and associated risks/controls – especially as they relate to Risk Management functions
- Thorough understanding of Payments operations, products/services, systems, and associated risks/controls – especially as they relate to Risk / Operational Management functions
- Nice to have experience in performance measurement, KPIs, 6-sigma and/or lean management
- Work closely with Fraud Risk Strategies and Fraud Operations to improve overall effectiveness of Fraud capabilities and processes
- Have experience with Global organization
- Data Analytics & Data Mart Experience
- Considerable knowledge of applicable laws, regulations, financial services, and regulatory trends that impact Payments
- Interact with large databases (e.g. SAS, Oracle, mainframe, etc.) and research data to identify issues, ensure control processes are intact, and resolution opportunities
10
Responsibilities For Avp-strategy & Execution Resume
- A desire to solve problems – find the root cause of problems and opportunities
- Accountable for the development of BHPB client segmentation strategy and implementation of segment programs to focus acquisition and relationship management efforts, maximize segment profitability and client lifetime value
- Responsible for identification of value proposition gaps and providing input as to the viability and market potential of current and future BHPB product and service deliverables to ensure solutions are aligned with client ‘times of transition’
- New client on-boarding & deal team effectiveness
- Responsible for developing and coordinating the implementation of targeted segment initiatives to test-and-learn new requirements
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