VP, Creative Resume Sample
Celestine Heathcote
3539 Hane Prairie,
Boston,
MA
+1 (555) 900 7948
Work Experience
VP, Creative
01/2016
-
PRESENT
Boston, MA
- As the primary owner and architect of the Universal Kids brand look and feel, strategically aligns and partners with cross-functional executives across marketing, PR, Programming, Digital and Marketing to ensure the brand direction and all outputs of the brand are consistent and strategically aligned
- Builds and develops all content needed to support broadcast, mass media, video, photography, user generated, vendor, influencer, copy and rich digital and social-specific needs from internal and external sources
- Oversees and leads all creative projects and appropriately direct workloads and priorities across creative department of internal and external resources to ensure all creative needs from the company are met
- Coaches and instructs teams to drive for continual improvement in process and creative output through feedback and insights (internal and external). Leverages focus groups, quantitative messaging and creative testing, etc. to understand how programs/communications are and aren’t working and to drive continual improvements and enhancements of all creative output
- Leads, directs, coaches, mentors and motivates a diverse team. Provides role clarity, restructures/re-organizes and prioritizes focus for the department as needed and makes tough calls when necessary
- Create effective organizational structure that is aligned with Old Navy’s needs. Assess staffing needs for organization
- Help manage and control an annual creative budget within established guidelines
- Craft together advertising and promotion initiatives including media, non-media and digital assets to ensure client’s message is on strategy and immersed in content to deliver maximum impact
VP, Creative Services
09/2012
-
09/2015
Dallas, TX
- Responsible for department’s talent recruitment, development, training and retention
- Strong experience effectively managing a team
- Thrives in a fast paced, high pressure environment where relationships are key; remain levelheaded and calm under stress
- Excellent listening, interpersonal, and relationship development skills. Ability to collaborate in a close team atmosphere, and with executives, filmmakers and talent
- Excellent verbal and written communication skills – and the ability to sell ideas and stories to our audiences as well as to senior executives in our company
- Provide articulate and effective creative notes and other feedback as well as embrace constructive feedback
- Drives continuity and consistency in design across products to ensure we exceed the customers’ expectations and meet our business goals of developing market leading programs
Assistant VP, Creative & Applied Tech
12/2005
-
06/2012
Los Angeles, CA
- Experience managing large, multidisciplinary creative teams
- Experience developing or overseeing Interactive Marketing plans with an understanding of the current online customer engagement channels
- Experience with E-Mail, Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile
- Proven ability to build and grow Brands, with an intuitive sense for defining a brand’s essence
- Acknowledged thought-leader with award-winning creative achievements
- Strong knowledge of interaction design, technology, usability and experience design
- Experience recruiting, hiring, managing, developing, motivating and promoting direct reports, and creating or promoting a customer-centric culture
- Conceive, develop, and produce effective creative campaigns. Develop creative briefs that respond to the requirements of internal marketing channel and product teams; create and present storyboards of ideas. Develop copy for digital properties, advertising, brochures, and other forms of marketing
Education
Valley City State University
1999 - 2004
Bachelor's Degree in Fine Arts
Professional Skills
- Routinely demonstrates break-through thinking and strong creative problem-solving skills; constantly strives to produce new-to-the-world ideas grounded in core insights about human behavior or belief
- Provide leadership crossing functional lines: strong communication skills, inspiring delivery
- Excellent interpersonal skills to interface with key internal and external stakeholders
- Strong creative instincts balanced with very solid strategic and analytical capabilities including a proven track record in brand positioning/re-positioning
- Contribute your valuable skills to a very, very big movement
- Creative or television marketing experience with a successful track record of developing, executing and measuring strategies and tactics
- A clear understanding of design-centered processes as well as proven methodologies for identifying and solving problems
How to write VP, Creative Resume
VP, Creative role is responsible for interpersonal, events, travel, digital, design, training, messaging, creativity, leadership, planning.
To write great resume for vp, creative job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For VP, Creative Resume
The section contact information is important in your vp, creative resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your VP, Creative Resume
The section work experience is an essential part of your vp, creative resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vp, creative responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vp, creative position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative VP, Creative resume experience can include:
- Progressive experience in the Creative Marketing functions within B2B marketing environments, with significant time in large, global, and diverse corporations
- Stellar communication, problem-solving, project management, and soft skills that inspire creativity and work well with different personality types — all while juggling various projects
- Strong organizational, presentation, communication and interpersonal skills
- A strong working understanding of creative tools and software, such as Adobe Creative Suite, digital media, and email marketing platforms
- Experience managing people and teams
- Experience managing department and project budgets
Education on a VP, Creative Resume
Make sure to make education a priority on your vp, creative resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vp, creative experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in VP, Creative Resume
When listing skills on your vp, creative resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical vp, creative skills:
- Demonstrated background in marketing analytics and using data to drive decision making
- A magnificent mediator and influencer among senior leaders in the company with excellent emotional intelligence for working cross-functionally
- Track, measure, analyze and improve ROI in any brand awareness campaigns/investments to drive investment decisions and marketing effectiveness
- A highly skilled project manager and multi-tasker
- Experience leading a team of dynamic creative professionals
- Lead the design and implementation of a playful and provocative communications and experiences
List of Typical Experience For a VP, Creative Resume
1
Experience For VP, Creative Services Resume
- Comprehensive understanding of post-production, workflow processes, the creative brief process, script writing and review, and technical knowledge of industry best practices for production workflows
- Contribute to Digital Design and UX efforts providing solutions and problem solving ideas
- Has curiosity for current and new technologies and techniques. Researches and stays current on design and branding trends
- Works hand in hand with the CMO, SVP of Corp Marketing and agency partner (s) to define, develop and implement the next phases of the new brand implementation
- Mastery in Adobe Creative Suite, Final Cut Pro 7
- Awareness of Interactive and social technologies (HTML5, Rich Media, Facebook Canvas, etc)
- Proactive, creative and logical problem solver who can articulate abstract concepts in concrete ways
- Make decisive judgements and evaluations
- Oversee process for effectively vetting and deploying freelancers, including photographers, videographers, visual designers, etc. where necessary to support the business’ full suite of creative needs
2
Experience For Assistant VP, Creative & Applied Tech Resume
- Collaborate with internal Creative and Digital Strategy teams to identify and define digital concepts
- Serve as technology lead on client projects
- Establish and maintain the highest level of quality and finish with each engagement
- Identify risks and contribute solutions internally and to the client
- Identify resource needs for each engagement
- Leads and inspires the visual identity and visual services teams to maintain high team morale, best in class industry talent and implement growth and development plans for each team member to ensure top performance & maintains key industry standard design tools and certifications
- Oversees brand implementation across global offices, and with any media placements, out of home advertising, Genesys, Genesys partner and third-party industry events
3
Experience For VP, Creative, UPG Games & Digital Platforms Resume
- Act as a collaborative partner with the global field marketing teams to ensure smooth brand implementations across key geos and locales and with a cultural sensitivity to color palate selection, tone, etc
- Creates a center of excellence around branding and creative servces that a source of creative excellence and brand direction for global marketing, hr, education and training, and all other departments that produce visual entities that represent the company internally and externally
- Works hand in hand with the content and web teams to ensure proper brand implementation of visual and printed materials, as well as ensuring consistency in tone, style and direction of key brand launches (product, campaigns, etc.). Provides clarity and direction to copywriters to maintain consistency of key brand messages
- Helps ensure brand consistency in delivery of all demand generation programs, including: lead nurturing campaigns, optimization, and digital marketing programs
- Evolve the brand style guide to maintain standards and modernize, as appropriate with the development of complementary icons, colors, styles that keep the Genesys brand differentiated in the market
4
Experience For VP, Creative Marketing, E Entertainment Resume
- History of leveraging design and creative best practices to drive decision-making
- As a key member of the marketing senior leadership team, provide input and ideas to help drive continuous improvement and innovation
- Deep understanding of design, brand development and identity
- Travel 25% of the time to manage global teams
- Provide high level creative direction and leadership to the Creative Team/Department
- Collaborate with leadership teams, client and account services teams, sales, strategy, project management, and technology teams as required
- Support internal teams as required
5
Experience For VP Creative Resume
- Increase name recognition and overall brand awareness of Pier 1 Imports by leading brand efforts (strategy, implementation and measurement) that are aligned with organizational objectives
- In collaboration with the other members of marketing leadership, designs strategic plans for driving new business to maximize total organizational results including sales, traffic and customer acquisition
- Creates and implements a brand building platform which includes a story framework, archetype and visual identity system designed to support our value proposition and to be consistently delivered
- Leads writing, design, media and print production in developing strategies to meet the creative services needs of the organization and develops and supports Pier 1 imports’ brand
- Leads team of brand subject matter experts who develop brand and messaging strategies and provides consultation on our brand and messages to internal stakeholders that protects and perpetuates Pier 1 Imports’ brand building platform
- Maintains strong internal and field partnerships in order to ensure the organization’s brand is effective in all channels
- Partner across the enterprise to ensure coordinated efforts to produce best in class customer facing collateral and messaging while meeting the expectations of both internal and external clients
- Strong leadership and skills with a proven track record of execution and results
- Effective organizational approval, performance management orientation and superb interpersonal skills
6
Experience For VP, Creative Technology Director Resume
- Financial services or retirement services experience not required
- Strong portfolio of nationally/internationally awarded work
- Proven ability to inspire, manage and develop a team
- Work closely with marketing operations to ensure quality control and operational efficiencies including proofing, reviewing and delivery
- Identify and manage outside creative agencies for niche projects and workload management
- Move emphasis and expertise from traditional print assets to digital assets
- Provides strategic and tactical leadership in all creative areas for domestic and international creative functions. Manages and leads the Creative team in their efforts to deliver thought leadership and innovative work for our Consultant constituency
7
Experience For Senior VP, Creative Resume
- Operates effectively as a brand evangelist for our corporate identity and voice on a global scale. Build strong emotional engagement with our customers/consultants and our brand
- Maintains accountability for all creative briefs to assure correct level of project aspiration and to assure each opportunity allows teams to meet R+F’s standards while adhering to our corporate values of innovation, collaboration, business savvy, assurance and transparency
- Establishes and maintains lasting and supportive senior-level relationships with executive team members
- Elevates R+F’s profile through award-winning and buzzworthy work and thought leadership
- Facilitates a creative environment that is on-brand: Fearless, Inventive, Smart and Dynamic
- Builds a great team environment and positive culture
- Directly and indirectly manages a large team of employees, consultants, contractors, freelancers and third-party creative partners
8
Experience For VP, Creative Advertising Resume
- Understands, articulates, and strategically applies the latest platform/industry/creative trends and digital best practices, with a deep understanding of social media and always seeking the next opportunity in this space for the Company brand
- Helps identify, on-board, and partner with external agencies and resources to deliver elevated, on-strategy creative work while maintaining brand integrity
- Defines and executes best organizational structures to support expansion and scale, including outsourced vs insourced resources and flexible work pods to address the work efficiently and effectively
- Partners with social, digital, email and events to create campaigns, messages and content that are optimized for performance and consumption
- Acknowledged creative thought leader
- Abreast of emerging technologies and new ideas, and able to recommend solutions for R+F’s unique social commerce model and instill best practices into the team
- Develop a program of diverse campaigns to maximize media exposure and perception
9
Experience For HBO VP, Creative Marketing Resume
- Coaches and instructs teams to drive for continual improvement in process and creative output through feedback and insights (internal and external)
- Leverages focus groups, quantitative messaging and creative testing, etc. to understand how programs/communications are and aren’t working and to drive continual improvements and enhancements of all creative output
- Challenges team to think differently to problem solve for more efficient and effective creative and marketing delivery
- Provides role clarity, restructures/re-organizes and prioritizes focus for the department as needed and makes tough calls when necessary
- Actively works with consumer and media planning to identify opportunities that ensure the brand looks fresh and innovative both on-air and off-air
10
Experience For VP, Creative Development VR Resume
- Leads, directs, coaches, mentors and motivates a diverse team
- Constantly works to improve the creative development process, technology and tools
- Exceptional creative thinker
- Mentor technology resources
- Leadership of event production companies contracted to provide event management at the company’s Sales Kickoff and CX events to ensure effective brand presentation in show open, creatives, films, music, etc. This includes design support of presentation materials for key executives (CMO, CEO, President) and adherence to event brand guidelines for all presentation materials
List of Typical Skills For a VP, Creative Resume
1
Skills For VP, Creative Services Resume
- Demonstrated skills and experience leading the corporate identity of the Company on a global scale
- Experience in large-scale creative management including consumer branding, marketing and product management
- Creative experience across marketing vehicles including digital and social
- Experience managing and leading creative teams
- Marketing experience, working in a team or agency environment
2
Skills For Assistant VP, Creative & Applied Tech Resume
- Experience working on one or more highly-trafficked websites/mobile websites/native application
- Proven ability to lead and guide the building of end to end creative processes and creative operations teams
- Broad creative expertise, preferably strong in copywriting, videography, graphic design and field communication
- Strong track record of creating assets for digital/social media
- Embrace ambiguity and succeed in an environment with changing priorities
- Experience in creative services; either as a copywriter or as a designer
- Digital and direct mail creative experience required
- Experience in a senior creative role (agency or client)
- Proven manager, leader and investor in people with a compassionate management style
3
Skills For VP, Creative, UPG Games & Digital Platforms Resume
- Stunning portfolio full of a wide range of visual styles
- Clear, compelling and charismatic presenter in public speaking settings including large consultant audiences as well as with executive leadership teams
- Oversee domestic creative advertising campaigns including theatrical trailers, TV and radio spots, and in-theater and outdoor print advertising
- Work in close collaboration with the Content Dept. Marketing Dept and the UX team to develop and execute marketing campaigns
- Comfortable working with multiple enterprise stakeholders, including senior sales, services, finance, and operations executives
- Provide direction to team leaders on staffing, budgeting, and overall customer delivery
- Provide administrative support regarding the team’s budget, staffing and delivery requirements to Operations senior leadership
4
Skills For VP, Creative Marketing, E Entertainment Resume
- Strategically lead a team of creatives ensuring breakthrough creative and quality through all marketing efforts
- Nimble ability to adjust to customer and marketing trends and lead teams toward improvement and through change
- Understand financial statements, maintain budgets, and be able to proactively anticipate future staffing needs
- Ensure creation of highly functional and emotionally satisfying solutions in response to customer needs
- Hold conviction in your beliefs and a talent for influencing others
- Contribute to the technical direction of projects including documentation
- Maintains, develops and implements the highest brand standards set forth in the recent re-branding of the company wherever the brand is visually represented
5
Skills For VP Creative Resume
- A working style that is rooted in ownership, passion, teamwork, innovation, and collaboration
- Provide senior creative leadership directly with clients, for business development (prospects) and existing clients as needed
- Provide feedback and guidance on creative deliverables, including usage of the creative brief, and additional process documents as needed
- Design and execute a highly efficient workflow process amongst internal clients and marketing teams
- Attract leading creative and talent from inside and outside of financial services
- Familiarity with the latest marketing trends and technologies
- Fosters an environment of multidisciplinary collaboration and creative problem-solving within the Company
- Obsesses over art direction, visuals, messaging and communications and finds creative and clever ways to delight and surprise R+F Consultants and customers
6
Skills For VP, Creative Technology Director Resume
- Thrive and stay calm under pressure in a hyper-growth organization which is expanding domestically and globally at a rapid pace
- Develops solutions that have potential to garner industry recognition for R+F and category distinction and brand leadership for consumers
- Forward-thinking in understanding the emerging tools, technology and business practices for the beauty category and progressive in learning the application of these tools and practices
- Strives to be a thought leader and advanced practitioner in creative tools and tactics. This could move to innovation
- Accountable and easily able to manage the creative process from concept to completion
- A design master in digital and multi-media environments, both current and passionate about new creative technologies and analysis tools
- A leader that inspires creative team members to work together like a well-oiled machine
7
Skills For Senior VP, Creative Resume
- Unflappable, consistently cranking out innovative concepts, meeting sharp deadlines, and nailing the requirements of internal clients in a global, multi-product company
- Dedicated and strong attention to detail
- Action-oriented, off-the-charts work ethic, and flexibility
- Travel requirement (up to 20%)
- Travel involved(domestically and internationally) as agency and campaign relationshipsrequired
- Champion the end-to-end user journey for the company and our product
8
Skills For VP, Creative Advertising Resume
- Lead a unified design function. Develop and codify team processes and standards
- Recruit, manage and retain top design talent
- Strong background in directing photo shoots, website marketing/advertising and experience in various forms of traditional and digital media and financial creativity in leveraging marketing rsources and dollars
- Demonstrated experience being a credible partner within a senior leadership team; able to build relationships with other functional leaders and facilitate a seamless strategy and exceptional leadership capabilities balanced by the ability to play effectively on a team
- Strong existing relationships with key influencers, including filmmakers
- Creative advertising experience from within the motion picture space
9
Skills For HBO VP, Creative Marketing Resume
- Perform specific marketing and creative functions when required, from copy writing to graphical conceptual design
- High taste level and sense of humor
- Global passion and curiosity
- Recruit and lead a team of passionate copyrighters and designers
- Exude creativity in vision and designs
10
Skills For VP, Creative Development VR Resume
- Communicate and present your team’s work appropriately to the company and community
- Leverage data in a way that informs your design decisions
- Proven client facing skills, responding well to client input and feedback in a timely manner. Presents work with clarity and persuasiveness. Accountable and dependable while delivering on project plans
- Experience leading creative teams (designers, producers, editors, etc.). Proven leadership ability in building teams, mentoring and managing creative and operational talent
- Experience in building brands, preferably television property and network
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