VP, Digital Marketing Resume Sample
Conner Green
6407 Elwyn Fords,
Chicago,
IL
+1 (555) 914 7275
Work Experience
VP, Digital Marketing
04/2018
-
PRESENT
Phoenix, AZ
- Brings together a native digital mindset with proven marketing experience and world class team leadership
- Extensive experience across search, SEO, email, social and digital partnerships with proven experience of delivering and owning a best-in-class digital marketing strategy in a comparable organisation of scale and complexity
- Team player who builds strong and productive relationships with a proven ability to influence and collaborate with people across the business
- Experience establishing, managing and delivering successful digital marketing campaigns. Comfortable with managing matrixed and cross functional teams
- Strong strategic marketing partnerships and relationships with social platforms and 3rd parties
- Extensive digital marketing experience preferably within the retail/fashion sector, working with multi-channel, multi-geography customers
- A track record of defining and delivering digital marketing campaigns globally across Social, Email and other platforms with examples of high-growth outcomes
VP Digital Marketing
10/2012
-
01/2018
Los Angeles, CA
- Passionate curiosity for technology and an obsession with social, retail, mobile, data, customer experience, design and innovation
- Strategic mindset with strong attention to detail and operational excellence
- Multi-task and comfortable working in a fast-paced changing environment with tight deadlines
- Excellent leadership skills used to work at all levels within a global and fast-moving organisation
- Passion for the luxury sector with an enquiring mind for fashion trends and digital consumer behaviour
- Able to deal with ambiguity, change and transformation
- Driving digital metrics including online conversion, ticket sales volume, ticket yield and revenues
VP, Digital Marketing, Personal Lines
11/2009
-
07/2012
Philadelphia, PA
- Building brand knowledge, affinity and engagement
- Supporting strong Guest Relations and guest communications
- Develop programs, content and optimized digital advertising to increase online ticket sales and ROI
- Ensure strong commerce functionality in partnership with IT
- Manage online advertising agency and multimillion dollar digital advertising budget
- Partner with relevant internal stakeholders to develop online ticket pricing and promotion strategy and execution
- Analyze sales results weekly to understand business trends, report results to stakeholders and support strategic recommendations / decision making
Education
Webster University - Orlando Campus
2004 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Strong presentation skills; Strong leadership skills
- Excellent people skills, presentation skills and ability to work autonomously
- Strong oral and written communication skills, with proven abilities in writing, proofreading and editing
- Comfort leading change; strong visioning and connector skills
- Prior experience working with top tier strategy/marketing consulting organization or leading marketing agency in similar role
- Strong oral/written communication, with proven abilities in strategy, writing, proofreading and editing
- Deep experience with deploying and managing analytics and ROI for large sites Extensive experience with PPC/SEO strategy development required
How to write VP, Digital Marketing Resume
VP, Digital Marketing role is responsible for marketing, travel, digital, integration, gaming, leadership, reporting, finance, training, database.
To write great resume for vp, digital marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For VP, Digital Marketing Resume
The section contact information is important in your vp, digital marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your VP, Digital Marketing Resume
The section work experience is an essential part of your vp, digital marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vp, digital marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vp, digital marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative VP, Digital Marketing resume experience can include:
- Prior hands-on experience managing macro and micro-focused projects in digital marketing
- Experience in digital and content marketing, delivering consumer-focused experiences online
- Less than 10% travel for agency visits, conferences, speaking opportunities and skills development
- Gaming or entertainment work experience required
- Experience in producing and executing digital marketing strategies, action plans and generating performance reports
- Fluency using data analytics and research in decision-making and prioritization planning
Education on a VP, Digital Marketing Resume
Make sure to make education a priority on your vp, digital marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vp, digital marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in VP, Digital Marketing Resume
When listing skills on your vp, digital marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical vp, digital marketing skills:
- Proven experience in presenting business concepts, roadmap/plan, and technical solutions to senior leadership
- Innate leadership, influence management, negotiation and conflict resolution skills
- Effectively lead through influence and best practices
- Effectively lead and influence through consumer insights and best practices
- Experience in Strategy, Marketing, Digital, Customer Experience, Technology, or related field
- Experience and examples of developing and optimizing creative, including dynamic content
List of Typical Experience For a VP, Digital Marketing Resume
1
Experience For VP Digital Marketing Resume
- Relevant experience gained in an agency or in-house digital role with a proven track record of achievement in the range of digital marketing skills and tools
- Excellent verbal and written communication skills and the ability to work well across all departments
- Responsible for the digital strategy to compete effectively in the hospitality / gaming industry
- Social and digital marketing experience with a proven track record of driving traffic and customer acquisition driving growth and profitability
- Experience planning and executing data-driven programs to reach, engage and convert customers through cross-channels digital journeys
- Represent digital marketing for the firm and develop strong connections across the industry
2
Experience For VP, Digital Marketing Technology Resume
- Maintain a solid understanding of the digital landscape in the US, Europe and Asia
- Experience in the online marketing industry – either the client, agency, or vendor side
- Lead and manage a multi-disciplinary team of digital marketers, and vertical marketing experts with a strong vision and business acumen
- Analyze customer, industry, and market trends to establish long term digital marketing strategies, priorities, and goals
- Experience in a broad range of marketing disciplines
- Proven ability taking an idea from inception through strategy and ultimate execution
- Budget management and revenue experience working with large sites
3
Experience For VP, Digital Marketing, Personal Lines Resume
- Experience managing direct reports
- Experience and expertise in international business and/or the multi-level marketing industry
- Film marketing experience
- Data and analytical driven approach to digital marketing with proven expertise in SEO, SEM, paid media and other
- Proven track record of deploying successful strategies that yielded significant commercial (and traffic) growth for consumer products
- Proven track record of deploying successful strategies and tactics that yielded significant traffic/revenue
4
Experience For VP, Digital Marketing & E-commerce Resume
- Partner with IT on continuous improvement of e-commerce purchase experience and capabilities
- Exhibit strong understanding of social media platforms, trends, and measurement approaches
- Account leadership and strategy experience, preferably in an agency environment
- Experience with technology consulting or digital marketing leadership
- Articulate with a demonstrated ability to communicate new and complex ideas clearly and patiently
- Proven track record of executing and driving results
5
Experience For Senior VP, Digital Marketing Resume
- Strong business acumen with ability to think strategically and innovatively while tightly managing to budget
- Develop an approach that ensures global uniformity across all channels and delivers a consistent integrated digital customer experience
- Experience leveraging attribution models to ensure proper investment monitoring and execution
- Experience driving lead generation to online and mobile platforms
- Experience in a senior management role with global responsibilities is required
- Evaluate and influence development of effective digital marketing IT support models
- Strong IT knowledge to include hands-on coding using HTML, XHTML, CSS, JavaScript
- Strong ability to analyze creative for relevant mediums and channels, adherent to brand standards, tone and style
6
Experience For Senior VP Digital Marketing Resume
- Demonstrated digital strategic leadership
- Web development experience and ability to manage website design (specifically e-commerce)
- Creating channel roster for all content distribution opportunities – paid, owned, earned and syndication. Constantly reviewing and adding to this roster
- Supervising social managers, web production, influencer platforms and paid media planning
- Understanding of databases and related CRM technologies
- Monitoring and optimization of owned digital properties and make recommendations for improvement
- Targeting targeted social media presence to connect with and engage consumers and customers
7
Experience For VP, Digital Marketing & Engagement Resume
- Understanding of the basics of the Oracle Enterprise Application Suite
- Supervise staff by mentoring, motivating, coaching, consistently providing feedback, and holding them accountable
- Oversee complex digital and social marketing programs on behalf of gaming clients in order to meet integrated marketing objectives
- Manage multiple facets of client programs including strategy development, campaign execution, community management, and analytics and reporting
- Take ownership of digital marketing and develop a long-term vision and digital marketing plan for the firm
- Work closely with the Head of Global Marketing and Distribution Heads to devise and execute digital marketing initiatives in target markets around the world
- Improve usability, design and content of the website by developing a deeper understanding of client behavior
- Conduct digital marketing research using internal and external information providers
- Design martech vendor strategy that enables top-line growth while maintaining or exceeding ROI targets
8
Experience For VP-digital Marketing Resume
- Responsible for increasing revenue, margin and bottom line profitability for Fender Digital, contributing to the overall Fender Digital P&L
- Look for opportunities to develop business with existing and new potential clients
- Develop and execute digital marketing strategies that align with the firm’s business goals
- Manage, train and motivate a small digital marketing team and introduce best practice to all activities and initiatives
- Plan and execute all web, email, social media and display advertising campaigns
9
Experience For VP, Digital Marketing Resume
- Utilize SEO/SEM/PPC tools and build into digital marketing programs
- Manage all vendor and third party digital relationships including CMS and design agencies
- Leverage the CRM tool for marketing campaigns and data analytics
- Leverage and shape existing content for different market segments and distribution channels
- Upgrade technology in marketing and distribution departments
- Drive revenue on website through third party advertising
- Develop training materials, procedures documents and other materials to be leveraged by the organization
- Manage small to large marketing projects end-to-end
10
Experience For VP Digital Marketing Resume
- Optimize current marketing practices around channel mix, social, search and experimentation
- True passion for KTP products and presenting them to the right potential students
- Work in a dynamic, rapidly changing environment and interact with partners and customers directly
- Exceptionally self-motivated and directed with a focus on delivering tangible results
- Key member of the global marketing leadership team and Fender Digital team, with influence on critical business decisions, metrics, KPI's, processes and tools
List of Typical Skills For a VP, Digital Marketing Resume
1
Skills For VP Digital Marketing Resume
- Outstanding high-level presentation and agile communication skills. Ability to lead presentations and educate key stakeholders on products
- Strong experience using analytics and consumer research to understand digital consumer behavior and identify opportunities to accelerate growth
- Effectively engage and influence internal and external stakeholders at all levels
- Demonstrated experience with customer acquisition on the internet
- Establishing standards, KPIs and benchmarks for measuring and valuing the impact to varying digital experiences across owned, earned, and paid
- Strong expertise in digital and social media in customer centric organization, deeply fluent in existing and emerging platforms
- Experience with complex marketing programs, digital marketing
- Good understanding of the television marketplace including first-run broadcast syndication
2
Skills For VP, Digital Marketing Technology Resume
- Experience presenting and communicating with senior executives and external partners
- Content marketing, CRM, social media, SEO, and data analytics gained from experience in positions of escalating responsibilities
- Proven success leveraging metrics to elevate integrated marketing campaigns
- Experience in marketing and long-range planning
- Marketing experience
- International Marketing experience across multiple territories with digital expertise
- Influence and guide others in the development of rapidly evolving online strategies to support authentic communication and effective campaigns
- Experience managing cross-functional and shared resource teams
- Strong marketing instincts and analysis capabilities
3
Skills For VP, Digital Marketing, Personal Lines Resume
- Management experience or leading teams
- Experience and/or understanding of personal and/or commercial insurance industry
- Experience in Digital marketing
- Demonstrated creative ability to evaluate advertising and promotional programs
- Experience with A/B testing across creative, offers, days of week, dayparts, etc
- Experience in the digital space
- Strong team leader, mentor and collaborative partner
4
Skills For VP, Digital Marketing & E-commerce Resume
- Proven history in display and video campaigns to drive leads
- Experience in working closely with business and senior leadership
- Strong understanding of business operations and financials
- Experience managing content and production for high traffic websites
- Proven ability to manage interactive advertising campaigns
- Experience with worldwide deployment and operations
- Experience with customer service and account management responsibilities
- Lead in a fast-paced environment and operate under minimal supervision
- Direct responsibility for engaging, inspiring and managing a team to drive toward high performance
5
Skills For Senior VP, Digital Marketing Resume
- Advanced digital marketing expertise, including digital strategy,
- Develop and execute Highgate’s long-range strategic digital marketing activities relative to increasing market share
- Define best-in-class digital marketing strategy that aligns with wider Digital & Marketing strategy and objectives
- Lead Social, Email and Platforms teams to ensure consistency of marketing messaging across Burberry’s digital platforms
- Lead, train and coach the digital marketing team to provide best-in-class service across various departments, while creating a positive team culture
- Grow and update organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program
6
Skills For Senior VP Digital Marketing Resume
- Leverage analytics to draw conclusions and influence existing and future marketing plans and campaigns
- Approach all marketing with a sales-minded mentality to deliver on monthly and quarterly sales target’s driving a volume of quality leads and conversion
- Work with Marketing Operations to determine appropriate tools to support digital marketing
- Work in partnership with internal functional teams as a digital marketing partner in forwarding business capabilities
- Maintains digital marketing project dashboards as well as other dashboards monitoring key business metrics
- Assess new digital marketing technologies, analyze business opportunities and execute against them
- Understand best practice as it relates to all digital marketing channels and measurement
- Have a deep understanding of digital technologies and the intersection of social, mobile, tablets and commerce
7
Skills For VP, Digital Marketing & Engagement Resume
- Highly self-motivated and flexible with an ability to drive timelines and manage competing agendas in an environment where process isn’t always defined
- Have a deep understanding of digital technologies and the intersection of social, mobile, tablets and commerce. Mobile-first mentality
- 4 people in Digital Marketing (US)
- 3 people in Digital Marketing (Globally)
- 4 people in Social Marketing (US)
- Evaluate and implement Google’s set of services including: Big Query, Tensors, Google Analytics 360, Attribution 360, Google Cloud Platform, DoubleClick
- Manage Issues - Work with team members and management to resolve team issues, including escalation as appropriate
- Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans
- Manage the change management and training plans related to any new Member technology
8
Skills For VP-digital Marketing Resume
- Support upper management and IS teams in decision making, and provide timely and informative status report
- Mentor and coach direct reports, conduct performance appraisal, assist in career goals and training plans
- Work closely with business, communication and marketing leaders to build and implement programs that drive family enrollment and employment at KinderCare
- Digital Marketing Strategic Development
- Drive a focused, team specific, strategic framework that aligns Digital Marketing teams strategies, principles and executions
- Digital Marketing Team Lead
- Be effective with allocation of resources (people and budget) to deliver projects in a timely manner that are integrated with important business targets and deadlines
9
Skills For VP, Digital Marketing Resume
- Communicate and write thought leadership insights
- Conceptual, analytical and creative thinker who can thrive in a fast-paced environment
- Be a genuine ambassador, who exemplifies the Mr. Cooper culture in all interactions
- Highly self-motivated, accountable, and flexible with an ability to drive timelines and manage competing agendas in an environment where process isn’t always defined
- Demonstrated success managing multiple brands and lines of businesses
10
Skills For VP Digital Marketing Resume
- Demonstrated ability to lead cross-functional teams with multiple internal and external stakeholders to deliver tangible results
- Savvy, in-the-know leader on digital trends, technical requirements, digital innovation, and best practices
- 3 open headcount currently
- Proven experience driving direct response strategies aimed at driving traffic into an ecommerce site using programs such as paid search, SEO, display, email, video and social media marketing to deliver the “core” business results
- Proficiency in Microsoft Word, Excel, PowerPoint, Omniture, Google Analytics, Facebook Insights, comScore, and standard social media and web publishing platforms
- Knowledge of SEM, Programmatic, Social and Exchange buying
- Progressively responsible digital marketing experience including managing paid advertising budgets at the enterprise level and managing organic search teams working on large, complex sites
- Strong User Experience and Design expertise, including managing User Experience teams, graphic designers and front-end development teams
- Past experience leading and managing geographically distributed teams and in a virtual environment. Proven executive influencing skills and strong relationship builder
List of Typical Responsibilities For a VP, Digital Marketing Resume
1
Responsibilities For VP Digital Marketing Resume
- Regularly measure, optimize and report on key digital demand generation efforts to demonstrate material contribution to enterprise lead and pipeline generation
- Set direction for team to ensure PPC/SEO initiatives are created and maintained while assessing and growing the consumer audience
- Oversee the development of new websites and landing pages to support our digital marketing strategy
- Identify opportunities to build awareness and interest for Universal’s film through innovative digital tactics
- Be day-to-day lead with mid and senior level clients and be responsible for flawless execution of complex social communications strategies, web builds and various other projects
- Understand online research techniques and methodologies, and use them to support development/execution of client campaigns
2
Responsibilities For VP, Digital Marketing Technology Resume
- Lead client meetings and conference calls
- Oversee the social media strategy for the firm
- Evaluate ROI and deliver regular performance reports
- Partner with cross functional marketing and analytics teams to develop KPIs for both tune-in promotion and customer retention initiatives for Showtime’s traditional business as well as Showtime Over The Internet
- Work with internal technology, product and strategy teams in order to drive advancement in Showtime’s marketing automation platform within Showtime’s streaming services
- Develop marketing, merchandising, and creative strategies to promote and sell SunTrust’s products and services online
- Lead efforts to advance Showtime’s marketing technology investments
- Develop a conceptual framework for the sales organization to approach advertisers at a strategic top-down level in order to demonstrate the breadth and power of our offering to address and move specific category and client KPI’s
3
Responsibilities For VP, Digital Marketing, Personal Lines Resume
- Apply a “Comms Planning” understanding, internally and externally, to turn a client’s brand positioning into a fully realized marketing and media investment at scale
- Continuous design and execution of digital marketing strategies that grow customer acquisition and retention in line with LightWorkers’ approved campaign objectives and budget including driving social engagement and website traffic, email capture and all paid search, display advertising and related promotional initiatives
- Identify and manage external vendors and partners to help drive LW’s digital and social marketing efforts, marketing communications, offline promotions and PR. Provide strategic direction, help prioritize and manage initiatives, and ensure accountability for quality execution
- Proficiency in a broad spectrum of analytical tools including Google Analytics, Tubular and other audience marketing and metric tracking systems
- High proficiency and interest in evolving digital trends and best practices with an ability to translate this knowledge into successful tactics
- Curious, proactive, collaborative problem-solver who is comfortable making decisions based on analytics and trends
4
Responsibilities For VP, Digital Marketing & E-commerce Resume
- Reshape and lead the consumer growth strategy across all drivers of traffic and engagement, such as content development, organic and paid search, social, and email. Partner collaboratively with FindLaw Marketing and Product to develop a deep understanding of consumer needs and translate into product strategy
- Lead implementation of the growth strategy for the business while working collaboratively with key stakeholders in Marketing, Product, and Technology. Align growth initiatives to power monetization through FindLaw advertising products. Provide input into product marketing and pricing strategies to feed into the business segments
- Develop and drive consumer content strategy and lead a team of content professionals to deliver best in class content which meets Legal consumer needs
- Create, drive and present business cases for products and services. Manage execution of business cases and deliver against key milestones. Ensure the growth strategy is validated with customers
- Lead a high-performing organization that consistently exceeds the expectations of all stakeholders (employees, customers, shareholders) as well as prospects
- Share best practices; create a community of sharing insights, market information cross functionally to deepen expertise across the business
- Continually assess the competitive landscape, legal services industry environment, and user context
5
Responsibilities For Senior VP, Digital Marketing Resume
- Drive engaging digital experiences through the integrated delivery of TRU & BRU digital assets, including websites, SEO/SEM, social media, email marketing, virtual event presentation, mobile applications and marketing analytics and metrics
- Work alongside colleagues to establish a strategic digital plan to support business and functional requirements
- Lead the development of the overall customer experience on the website for both TRU and BRU; including but not limited to how to bring campaigns to life on the website as well as building brand experiences on the site
- Manage the coordination, composition, and delivery of online marketing tools in support of campaigns in the following areas: email marketing, search engine marketing, search engine optimization, social media and mobile marketing
- Collaborate to implement data collection tags and analytics tools ensuring that all programs are measureable and drive back to specific objectives that can be evaluated for efficiency and ROI
- Build management/measurement frameworks to drive greater digital success and work with businesses to drive growth in conversion rates and optimization through strategy, analysis, and insights
6
Responsibilities For Senior VP Digital Marketing Resume
- Operationalize analytics process and report generation
- Independently manage multiple projects and clients with changing priorities and meet deadlines in a dynamic, deadline-driven, high stakes environment
- Proven ability to measure, evaluate and adjust to improve program performance
- Areas of execution include: Visual Design; Social Media technologies; User Experience, Mobile Application Implementation, Content Management, and integration of Digital to Marketing Campaigns
- Work with senior management and partner with business leaders and department peers
- Build, managing and optimize all other customer facing web assets with an focus on driving business results and an improved digital experience for both B2C and B2B
- Define and orchestrate all online marketing, acquisition, and global campaigns efforts across global marketing channels including web, A/B, SEM, SEO, Paid Social, retargeting, webinars, strategic relationships and onsite lead generation
7
Responsibilities For VP, Digital Marketing & Engagement Resume
- Champion the digital experience to create the best, highest velocity experience for customers to engage, drive consideration, optimize conversion and retain portfolio customers
- Create vertical-oriented content and demand generation for targeted verticals and enterprise sales and servicing partners
- Document, optimize and manage scope, impact and return. Perform analysis for changes and negotiate/recommend course of action or escalate as appropriate
- Manage Risks – Identify, communicate and manage project risks and/or escalate to management. Anticipate problems before they occur
- Establish quantitative and qualitative means to assess, measure and communicate the success of ongoing digital experience efforts and define net new demand generation strategies, tactics and programs
- Build Relationships – Make realistic commitments. Have honest conversations that build confidence and trust among all groups and stakeholders
8
Responsibilities For VP-digital Marketing Resume
- Lead - Ensure project/team success by taking ownership of deliverables and assist/perform analysis, testing, support, training, or all other campaign and optimization tasks as necessary
- Manage Financials & Budgets - Contribute to project financial reporting including budgetary, forecasting, ROI and variance analysis
- Leverage Best Practices - Ensure core digital marketing and project management processes are being adhered to with attention to resources, timing and budgets
- Strategize, plan, manage, and continuously improve robust cross-media marketing programs which include a combination of CRM direct marketing (both digital and print), digital advertising, social media marketing, print advertising, and content marketing
- Monitor SEO performance across all of Highgate’s portfolio
9
Responsibilities For VP, Digital Marketing Resume
- Review reports and analysis from the search engine optimization and sales department to strengthen marketing efforts and increase ROI. Simultaneously manage multiple search engine marketing campaigns
- Stay up to date on digital marketing trends and tactics in an ever-changing marketplace
- Recommend and lead appropriate marketing research initiatives to support digital objectives
- Provide market and competitive insights on various company endeavors
- Identify trends and insights, and optimize spend and performance accordingly
- Brainstorm new and creative growth strategies to acquire and convert buyers
10
Responsibilities For VP Digital Marketing Resume
- Collaborate with agencies and other vendor partners as necessary
- High level proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; Google Analytics; and Adwords
- Prioritize multiple tasks, work effectively under stress, meet short deadlines, and take directions. Ability to Identify problems and implement or recommend solutions
- Knowledge and/or hands on experience within the cloud based marketing technology platforms including – personalization, content management, data and analytics, ecommerce, CRM, Mobile and collaboration tools
- Proven experience in building innovative, proactive, high-impact digital channels; utilizing all relevant channels, and aligning strategies with business goals in order to drive revenue and customer engagement
- Track record of launching new digital marketing initiatives. Substantially improved strategy (SEO, SEM, etc.), with a measurable increase in brand awareness and new customer acquisition
- Reshape and lead the consumer growth strategy across all drivers of traffic and engagement, such as content development, organic and paid search, social, and email
- Partner collaboratively with FindLaw Marketing and Product to develop a deep understanding of consumer needs and translate into product strategy
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