Account Planner Resume Sample
Kariane Collier
779 Yost Lights,
Phoenix,
AZ
+1 (555) 483 3522
Work Experience
Senior Account Planner
07/2015
-
PRESENT
Phoenix, AZ
- Account management for several Account Executives-this includes the ability to manage all internal aspects of AE’s accounts from start to finish. Examples include building a client in CRM to inputting orders in Strata View 32, to working with internal TWC departments to create schedules and book an order through the system
- Develop strategies to meet client’s current campaign needs utilizing TWC’s catalog of product offerings and the effective use of scheduling
- Manages schedule development including checking inventory availability and iterative development
- Exercises judgment to manage make-goods and pre-emptions on assigned AE’s orders on a daily basis to ensure that all revenue is being added back in as quickly as possible
- Analyze and utilize inventory reports to aid in the development of effective, executable proposals and works as a liaison between the Pricing and Planning Manager on high profile programming avails
- Multi-task and prioritize workload based on sales team’s needs and internal deadlines
- Needs to have the ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules
- Clear knowledge of media terms as well as media formulas & calculation- Needs to know how to estimate ratings
Account Planner
02/2010
-
01/2015
Philadelphia, PA
- Team-oriented, and ability to work with multiple personalities
- Cooperative and helpful outlook
- Needs to be able to adapt to change well, multi task well and prioritize tasks well
- Proven track record writing effective reports and business correspondence
- Experience effectively communicating with Sales and Operations team members
- Experience communicating and interacting with external clients
- Own account short term forecasting (CPFR) for EMEA customers
- Work with sales to validate sales forecasts and promotion plans
- Manage account WOS
SVP, Account Planner
02/2005
-
08/2009
San Francisco, CA
- Work with commit planning team to determine optimal supply-demand match plan
- Focus on forecast accuracy within the short-term planning window of 0-13 weeks
- Work closely with finance and order management partners on order to cash cycle
- Manage to customer service level metrics. Identify initiatives to improve these metrics
- Report quarterly revenue and potential risks to corporate office weekly
- Account management for several Account Executives-this includes the ability to manage all internal aspects of AE’s accounts from start to finish. Examples include building orders in Strata View 32, to working with internal SPECTRUM REACH departments to create schedules and book an order through the system
- Develop strategies to meet client’s current campaign needs utilizing SPECTRUM REACH’s catalog of product offerings and the effective use of scheduling
Education
Webster University - Orlando Campus
1999 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Strong analytical skills and intuitive skills
- Proven experience understanding retail planning and executing exceptional quantitative skills
- Skilled team member who possesses exceptional analytical, communication and influencing skills
- This is a client-facing role, therefore communication, professionalism, and strong written and verbal skills are required
- Proven collaboration and team building skills
- Strong leadership and negotiating skills. Be persuasive in written and oral form in order to build consensus
- Self-starter and highly motivated, team player, strong communication and problem solving skills
How to write Account Planner Resume
Account Planner role is responsible for excel, analytical, basic, software, research, planning, leadership, powerpoint, forecasting, development.
To write great resume for account planner job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Account Planner Resume
The section contact information is important in your account planner resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Account Planner Resume
The section work experience is an essential part of your account planner resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous account planner responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular account planner position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Account Planner resume experience can include:
- Knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, Prime Lingo, Map Point, Media Monitor, Kantar, MRI, BIA/Kelsey, eMarketer and comScore
- Solid skills in Excel spreadsheet development and data sort management
- Excellent communication and presentation skills, exceptional writing ability, and the ability to tailor communication to audiences at all levels
- Strong communication skills, work well with multiple personality types, and possess high emotional intelligence
- Experience in the use and development of quantitative research methodologies – at least basic calculator skills!
- Strong skills with Excel and knowledge of Business Objects
Education on an Account Planner Resume
Make sure to make education a priority on your account planner resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your account planner experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Account Planner Resume
When listing skills on your account planner resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical account planner skills:
- Strategic thinking and good business skills
- Solid math, analytical, forecasting skills
- Strong computer skills, including Excel & Word
- Excellent interpersonal skills, with the ability to interact across the organization
- Strong English and Spanish skills
- Handle fast-paced environments with effective time-management skills
List of Typical Experience For an Account Planner Resume
1
Experience For Digital Account Planner Resume
- Experience in online and traditional media planning and negotiating experience in an agency setting
- Effectively filter information and separate key insights from facts
- Familiarity with and experience in digital marketing, understanding of online campaign development, metrics and optimization strategies
- Develop strategies to meet client’s current campaign needs utilizing TWC’s catalog of product offerings and in conjunction with NCC Media AE's (National Rep Firm)
- Related experience in account planning, or replenishment forecasting
- Planning experience
- Account Planning experience
2
Experience For Senior Account Planner Resume
- Clear knowledge of media terms as well as media formulas and calculations. Experience estimating ratings is helpful
- Multi-task and prioritize workload based on sales teams needs and internal deadlines
- Generally requires 7+ years related experience
- Planning experience
- Work or classroom experience with
- Good creative sense and ability to distinguish great ideas from mediocre ones
- Experience managing, designing and conducting qualitative research
- Interactive planning experience
- Develop a deep understanding of our solutions and the scenarios in which they are a good fit for our clients
3
Experience For Freelance VP, Account Planner Resume
- Proven ability to discuss and provide context for new ideas both internally and externally
- Solid story teller who is able to distill multiple inputs into a cohesive strategy
- Back-up work and have strong logic to create schedules
- Mastery of all Microsoft Office and experience with Salesforce CRM and database management
- Analyze reports with Yield and supply teams, to develop a planning approach using internal benchmarks that improve sell-thru and monitor performance
4
Experience For SVP, Account Planner Resume
- Prepare impression demand forecasts and insights for weekly Inventory management meeting
- Assists Account Executives in seeking new customers through various
- Conducts research and analysis to determine best advertising inventory; develops and customizes sales plans for targeted audiences/clients
- Work with sales to respond to all RFPs by creating media plans that meet client objectives
- Ensure that media plans include accurate pricing and utilize approved products and available inventory
5
Experience For National Account Planner Resume
- Educate AE’s and clients on best practices surrounding multi-screen campaigns
- Identify site audience/demographics and ideal media mix for advertiser objectives, leveraging resources for a competitive advantage
- Interface with agencies/clients for creative assets, campaign optimization and reporting
- Clear knowledge of media terms as well as media formulas and calculation- Needs to know how to estimate ratings
- Internal point person for TV Everywhere RFPs and drive the preparation of creative and strategic media plans; based on client KPI’s, targeting requests, inventory availability
- Review and approve inventory availability and allocations in response to ad hoc and custom sales requests
6
Experience For Account Planner, Regional Resume
- Collaborate with sales, product marketing, digital services, and product team on the creation seasonal and promotional initiatives to promote our most popular and high-delivery segments, while maintaining thresholds for inventory improvements
- Planning by month by commodity – sales, receipts and inventory
- Working closely with the Merchant to establish a concise and executable merchandise plan mix in investment. review
- Be consultative with product teams and product marketing to develop sales materials to be utilized across the sales divisions
- Collaborate with digital services and yield groups to streamline processes and drive efficient workflow in our third-party reselling business. Escalating any and all bottlenecks to management
- Coordinate client requests across Tribune Publishing’s other advertising platforms
- Responsible for compiling history together as a basis for planning
- Comfort working in highly flexible, entrepreneurial environments
- Foster relationships with other members of the cross functional team i.e. merchants, brand presentations, planning, ad sales team
7
Experience For Account Planner Supervisor Resume
- Innate curiosity and ability to connect insights and gain inspiration from disparate sources
- Able to reflect the appropriate sense of urgency and determine the proper business partners to resolve problems and share information
- Partner with AE’s to make any required adjustments to plans/orders
- Partner with AE’s to prepare market preparations and executive summaries
- Excellent problem solving skills. Ability to develop personal business strategies for problem solving, to create financial forecasts to associate with each strategy, and, through analysis, to determine the most profitable solution
- Collaborate with Wholesale Merch to develop regional category productivity targets (assortment architecture)
- Develop bottom-up sales & inventory PC9 plan for key account
8
Experience For Associate Account Planner Resume
- Partner with Retail Merch to manage product lifecycle
- Provide recommendation on stock management, markdowns and movements to maximize sales, margins and minimize excess stock % of Time
- Develops customized proposals. Develops materials to help Account Executive(s) implement sales campaigns and to close sales
- Coordinates necessary materials and tracks inventory of materials. Tracks transactions and ensures preparation of reports regarding sales results or online data (such as number of clicks.)
- Facilitates the selling of advertising by providing plans that meetthe needs of assigned client and sales force and by targeting and appealing to important clients, industries, and
- Build awareness of tronc’s digital offerings and capabilities within the market
- Ensure optimal market coverage, increase awareness of services and capabilities, and assist sales team with research and outreach to new partners
9
Experience For Account Planner, Latin Resume
- Coordinate the on-time delivery of client proposals
- Manage the creation, implementation, execution, and tracking of campaigns, and work with all levels of client and advertising agency decision makers and influencers
- Define, conduct and analyze qualitative research to deliver true consumer insight
- Provide recommendation on stock management, markdowns and movements to maximize sales, margins and minimize excess stock
- Build awareness of tronc’s digital offerings and capabilities within the market and assist sales team with research and outreach to new advertisers to drive incremental digital revenue
- Utilize Kantar, Polk, Nielsen, Comscore, Set Top Box data and other research metrics to make proposal recommendations
- Develop digital ad sales media plans for sales teams, based on RFP’s, research, and recommendations
10
Experience For Account Planner, Lauren Resume
- Interface with AdOps team to source digital inventory and avails
- Cultivate a positive working relationship with advertisers and the sales team, facilitating requests for billing and pricing, and directing client changes to the creative department for proofs and layouts
- Can bring audiences to life in an empathetic and compelling way
- Understand best practices around campaign performance and recommendations (e.g. how much inventory is available and needed to be effective; how can targeting strategies be adjusted based on data to ensure effective reach and frequency, etc.)
- Recommend and align the incorporation of new digital products with existing client campaigns and strategies
- Partner with Account Executives and Digital Account Coordinators to review and evaluate campaign effectiveness; driving account strategy for retaining clients, and positioning new business
List of Typical Skills For an Account Planner Resume
1
Skills For Digital Account Planner Resume
- Strong analytical skills coupled with the ability to identify customer needs and develop solutions to meet those needs
- Excellent presentation, negotiation, verbal and written communication, and interpersonal skills
- Understanding of forecasting and replenishment planning tools and systems. Knowledge of basic inventory and replenishment skills
- Strong experience with managing AdWords campaigns
- Agency experience, with some digital omni channel experience
- Interpersonal skills to negotiate with internal clients (Domains)
2
Skills For Senior Account Planner Resume
- Exceptional presentation skills - creation and delivery
- Excellent time management and ability to prioritize
- Able to effectively manage time and balance multiple projects simultaneously
- Experience in Advertising Sales, Marketing, Consulting or Media Services role
- Proven understanding of social media tools and channels and how to utilize them successfully in brand building
- Proven ability to think creatively, and on your feet, and adapt as necessary without sacrificing quality and integrity of our offering
3
Skills For Freelance VP, Account Planner Resume
- Experience with 3-5 years specifically in financial planning or working with stock & sales plans
- Highly skilled at building relationships with colleagues and customers; work well within matrixed organization
- Ideally, some experience in an agency environment or something similar
- Demonstrated ability to grow a store and consumer segment to classification resulting in a positive ROI for the business
- Experience in commercial, shopper, or below-the-line strategy and brand building
- Strong ability to clearly articulate ideas and concepts verbally, visually, and in writing
4
Skills For SVP, Account Planner Resume
- Experience in Managing AdWords Campaigns
- Two years of planning experience
- Proven ability to inspire creative development
- Extremely strong work ethic and drive
- A strong interest in media, both digital and print
- Work experience in a similar capacity
- Experience in Client Services/ Management
- Strong familiarity with Google Adwords
5
Skills For National Account Planner Resume
- Operate independently, and also collaborate as part of a tight-knit team
- Experience with 3-5 years specifically in financial planning or working with stock & sales plans
- Experience working with stock & sales plans
- Researching candidates, issue and advocacy groups as requested. This often requires identifying data from internet searches via news and political websites
- Commissioning research from outside organizations to inform advertising strategies
- Working with the client to establish their aims and objectives
6
Skills For Account Planner, Regional Resume
- Using a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptions
- Communicate with high-level marketing and advertising clients in a professional setting ad well as internal partners
- Innovate your thinking – to develop working hypotheses and methods to test/apply to a wide variety of marketing challenges
- The ability to be the Senior Planners co-pilot in establishing the planning vision and ultimately bringing it to life
- Enjoy working collaboratively with team members and groups across the organization to deliver holistic solutions to customers and improve our offering
- There’s something unexpected or intriguing in your background
- With increasing public awareness of marketing strategies, a key challenge for account planners is to develop innovative ways to reach consumers
7
Skills For Account Planner Supervisor Resume
- Knowledge of industry trends, best practices, and leading-edge technology
- Troubleshoot creative, performance and billing issues as they arise
- An interest in and basic understanding of global economics, finance and world issues
- Self-driven and takes ownership for independently completing assigned work on time and on budget
- Enjoy working as part of pitch team to showcase integrated service solutions
- Take pride in delivering high-quality work that provides real value to customer; lives up to the high standards that have made TMP the digital brand authority
8
Skills For Associate Account Planner Resume
- Eager to brainstorm and research new ways to improve our offering
- Desire to learn different aspects of digital advertising
- Entrepreneurial and proactive; self-starting mindset
- Distill down research, customer trends/data and industry trends to sharp customer insights
- Creative and able to think around problems
- Interest in cultural trends
- Understand client needs and business questions
- Put together different sources to answer a client business question
9
Skills For Account Planner, Latin Resume
- Work with the different Domains to answer the business question
- Understanding qualitative and quantitative research; using a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptions
- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy so that they can develop creative ideas and provide solutions to marketing changes and create meaningful impact for our clients
- Data mining capabilities to direct and plan analysis
- WS Key Account (whls.com) Plan Accuracy
- Wholesale Key Account Revenue, EBIT
- OFR (Order Fulfill Rate)
- WS Key Account Plan Accuracy
10
Skills For Account Planner, Lauren Resume
- Account Management: Plan campaign schedules and preparation of client campaign proposals. Manage campaign and client relationship
- Prospecting clients: Tear-sheet competitor publications both in print and digital. Identify & contact new business leads and target brands to make initial introduction of FT’s proposition & set up meetings
- Master the FT digital and print product portfolio
- Thoroughly understand editorial mission and readership profile
- Manage client e-mailings, mailings and other communications
- Campaign Management: Work closely with digital ad ops team to monitor results and optimize campaigns. Collate screenshots for new campaign launches
List of Typical Responsibilities For an Account Planner Resume
1
Responsibilities For Digital Account Planner Resume
- Strong problem solving and creative thinking, as well as the ability to reprioritize on short notice
- Experience reviewing digital advertising campaign performance and ability to provide optimization recommendations to improve digital campaigns
- Customer-centric with a strong commitment to solving problems and overcoming obstacles
- Back-up work and have strong logic to develop digital marketing strategies
- Partner with Account Executives to review and evaluate campaign effectiveness and provide monthly recaps on key and target accounts
2
Responsibilities For Senior Account Planner Resume
- In advertising account management or planning
- Confident and comfortable representing agency / planning in key client meetings
- An understanding and passion for digital marketing
- Decipher between all levels of client marketing objectives and the related performance indicators as it relates to inventory sourcing
- In advertising planning or brand strategy
- Serve as a regional expert and advocate for the inclusion of digital solutions in all advertising campaigns and recommendations
- Work within Google Analytics to monitor and optimize campaigns, as well as build client reporting
- Work within Google Analytics for campaign reporting, optimization, campaign recommendations, site lift, and to ensure code functionality
3
Responsibilities For Freelance VP, Account Planner Resume
- Develops customized proposals and pre-sales materials to position the
- Understand best practices around campaign performance and recommendations (e.g. how much inventory is available and needed to be effective; how can targeting strategies be adjusted based on data to ensure effective reach and frequency)
- Know our internal tools and how they can be used in the team, account or campaign level to identify opportunities for our clients
- Implement solutions, track performance and optimize against advertisers goals
- Report on key performance indicators and value delivered for the team
- Create proposals to represent solution design around clients goals
4
Responsibilities For SVP, Account Planner Resume
- Manage monthly bottoms up plan at item level
- Work with the sales and account planning team to understand the client’s advertising objectives and develop digital strategies and proposals that align with those objectives
- Serve as a regional digital expert on digital products, campaign implementation, answering questions/concerns for local account planners and account executives, and serve as an advocate for the inclusion of digital solutions in all advertising campaign recommendations
- Auditing digital campaigns to ensure order accuracy, proper traffic implementation, reporting delivery, pacing, and that user engagement is aligned with expectations
- Manage reporting for priority accounts and deliver post campaign analytics, including Google Analytics analysis if needed
- Work cross functionally with Traffic/Operations team to ensure correct fulfillment, tagging strategy has been implemented, and provide optimization strategy according KPI’s
- Experience and knowledge in digital marketing; understanding the fundamentals of online campaign planning, inventory estimation and allocation, and programmatic media buying
- Write rationales, be able to clearly articulate how media strategy and tactics relate to client marketing objectives
5
Responsibilities For National Account Planner Resume
- Clear knowledge of media fundamental terminology and calculations for all digital pricing models (CPM, CPC, CPA) as well as reach and frequency
- Familiarity with online metrics, the digital campaign management process, Google Analytics, and optimization strategies
- Collaborative mindset, ready to work with multiple departments, both locally, as well as remotely
- Work well under deadline, has a pro-active nature, takes ownership of responsibilities and work, adapts to change quickly as well as be able to prioritize and handle multiple tasks with competing deadlines
- Mastery of all Microsoft Office
- Partner with cross-functional departments such as Digital Sales Support, Marketing and Research to pull information for multi-screen solutions integrated into overall client presentation
- Work closely with the Inventory team to maximize inventory usage to ensure proposal delivery and that all inventory is used effectively and priced appropriately
- Work collaboratively with the Finance Business Operations team on billing discrepancies and coordinating co-op requirements
- Oversee RFP process, from initial publisher distribution, to gathering and preparing of insertion orders, and maintaining records of all campaign activities for auditing purposes
6
Responsibilities For Account Planner, Regional Resume
- Utilize appropriate planning tools to achieve optimum performance for online media campaigns; maintain knowledge of new and emerging technologies to continually enhance campaign execution
- Maintain and grow relationships with interactive media advertising representatives
- Manage media budgets for assigned clients
- Maintain high level of work quality
- Develop several business strategies to solve the problem
- Create a financial forecast associated with each strategy and, through analysis, determine the most profitable solution to the problem
- Assemble political media kits and send out information as requested
- Build schedules, explain political procedures and process required paperwork
7
Responsibilities For Account Planner Supervisor Resume
- Meet with political buyers, candidates and consultants that come to the office to pick up information, complete paperwork or make payment
- Knowledge and adherence to all company political procedures is mandatory
- Project and event management for meetings, booth display, conferences and events
- Problem solve and deal with crisis management in a calm and efficient manner
- Handle multiple tasks and still meet deadlines
- Knowledge of cosmetics industry in a retail environment is an asset
- Persuasive communicator and proficient listener
- Endlessly curious about people, culture, trends, and technology
- An open, inspired, and design-savvy mind
8
Responsibilities For Associate Account Planner Resume
- A true team player with a desire to collaborate
- Work independently as well as with focused direction
- Comfortable with ambiguity and complex information
- Verbal and written communications with emphasis in US English language
- Knowledge of the online advertising industry including, yield optimization techniques, pricing & inventory, technology providers, as well programmatic buying and online ad exchanges
- Familiarity with online technology platforms like Operative, Doubleclick, AppNexus and FreeWheel
- Grow – not only yourself but also the role of Insight & Strategy through the development of effective working relationships with key clients and internal teams within the Denver agency, The Integer Network and the wider TBWA world
9
Responsibilities For Account Planner, Latin Resume
- Role your sleeves up – and help the Insight & Strategy Group develop and implement the philosophy and practice of TBWA’s Disruption framework within the Denver agency
- Role up your sleeves – and help the Insight & Strategy Group develop and implement the philosophy and practice of TBWA’s Disruption framework within the Denver agency
- Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client’s product and market share
- The opportunity to be part of a team that transforms our iconic brands through innovative creative strategy and exemplary execution
- The challenge to tenaciously grow the Proof proposition and business enterprise wide
- The potential to take a pronounced role in Proof’s day-to-day management and longer term leadership
- Wants To Be Part Of A The Culture– we pride ourselves in our culture
- <strongRole up your sleeves – and help the Insight & Strategy Group develop and implement the philosophy and practice of TBWA’s Disruption framework within the Denver agency
10
Responsibilities For Account Planner, Lauren Resume
- Decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules
- Work closely with research team to provide proactive data to clients and create sales narratives for new business
- Willingness to work in a fast paced team environment and ability to multi-task
- Develops customized proposals
- Loves all things pop culture
- WS Account Plan Accuracy
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