Activation Manager Resume Sample
Aubree Zemlak
708 Hyatt Square,
Los Angeles,
CA
+1 (555) 372 4535
Work Experience
Activation Manager
11/2015
-
PRESENT
Dallas, TX
- Category Management Principles
- Point of purchase execution
- Flawless Execution Standards
- Agency Management (including brief writing)
- Ideally an FMCG background (D)
- Agency orientated production role (D)
- On Trade Account Management (D)
Digital Activation Manager
06/2012
-
07/2015
Chicago, IL
- Critical Leadership competencies
- Build Positive Culture
- Shape the Future
- Previously worked as part of a digital team working on at least 5 digital client relationships / digital departments with values/budgets of over £500k each spent with Digital Media, either in digital agencies and/or client side digital experience
- Demonstrable knowledge of a combination of digital transformation, digital innovation and digital delivery
- Understanding of the importance of Digital Project Management, Digital Account Management, Digital Strategy, Digital Media Planning & Buying, Digital Creative, Technology, Digital Insight, Business Analysis and User Experience Architecture
- A strategic and implementation knowledge of digital paid, owned and earned media channels
Reseller Activation Manager
01/2009
-
12/2011
Philadelphia, PA
- Experienced in working with stakeholders to develop and implement clear agendas and longer term execution plans
- Experienced in balancing long and short term priorities to creat efficiencies
- Experienced in managing stakeholders to ensure timely delivery of the IAP plans. Actively builds and leads interactions between the functions to ensure plans are implemented and goels met
- Experienced in developing and actively influencing internal and external networks of influential contacts and decision makers
- Comprehension of competitive market for brand and Category in the Hub and how to use available data to develop initiatives to grow the brand
- Remains abreast of legal regulations in the industry for the Country
- Define inputs with Sports Marketing managers and coordinate their integration with the other marketing departments (BUs & Brand Marketing) for 'Concept-2-Consumer’packages
- ROI: analyze asset relevance and activation plans in a view to take actionable decision for 'Concept-2-Consumer’ strategy and portfolio management
- Market Senior Management to report progress on city initiatives
Education
Virginia International University
2004 - 2008
Bachelor's Degree in Business
Professional Skills
- Strong communication skills with experience working across matrix organization
- Strong leadership, communication skills and ability to engage with planning teams and wider agency stakeholders
- Strong analytical thinking, mathematical skills, and attention to detail
- Have excellent customer facing and negotiation skills
- Excellent leadership skills, developed with a collaborative approach to driving performance and success
- Stakeholder management & Alignment - strong networking skills
- Strong project management skills and track record for successful and timely implementation of plans
How to write Activation Manager Resume
Activation Manager role is responsible for leadership, organization, digital, negotiation, integration, retail, finance, training, database, marketing.
To write great resume for activation manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Activation Manager Resume
The section contact information is important in your activation manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Activation Manager Resume
The section work experience is an essential part of your activation manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous activation manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular activation manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Activation Manager resume experience can include:
- Work effectively with communication planning & digital buying teams to ensure an integrated approach with other media channels
- Proven experience in managing projects where data underpins brand communications, where those data sources come from and how they are linked
- Communicates effectively with customers, vendors, and internal departments (sales, brand marketing, finance, operations, etc.)
- Previous experience in Service Activation and Deactivation is a strong preference
- A proven track record in building and developing long term relationships with key senior clients and media agency decision makers/ stakeholders
- Responsible for creating an engaging shopper experience, based on customer journey objectives
Education on an Activation Manager Resume
Make sure to make education a priority on your activation manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your activation manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Activation Manager Resume
When listing skills on your activation manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical activation manager skills:
- Good interpersonal skills, a strong team player
- Open mindset , collaborative, effective communication and influencing skills
- Good negotiating and communication skills with ability to challenge
- Very good PC skills – MS Office (Word, Excel, Power Point)
- Effective project and budget management and development skills
- Strong communication, information and people management skills - always with customer focus
List of Typical Experience For an Activation Manager Resume
1
Experience For Digital Activation Manager Resume
- Western European Consumer Direct organization to align on marketing activities, to share developments of shopping destinations and to support the development of an Omni Channel market approach
- Skills - Excellent verbal and written communication skills. Excellent organization skills. Project Management skills. Leadership skills
- Associated business skills with Excel, Word and PowerPoint
- Experience in planning, managing and activating both brand and direct response biddable campaigns
- Be strategic in planning goals for their clients as well as being able to demonstrate handling client objectives
2
Experience For Site Activation Manager Resume
- Experience in building narratives/pitches/marketing plans, etc. in Keynote/PowerPoint essential
- Manage and motivate the site activation team towards the successful delivery of projects, contributing to appraisals and effective training
- Proven ability to lead a team delivering projects and services into an IT organization
- Experience in a digital role (generalist profile) within a large company and/or agency dealing with large companies
- In depth knowledge of digital practices and execution with proven track record of driving brand performance through digital and eCommerce
- Previous NAS/FAA site activation experience required
3
Experience For Reseller Activation Manager Resume
- Experience with investigative site start-up documents
- Have an extent experiences with Modern Trade Channel
- Good in English is required
- Defining and developing supporting business processes for D2C including eCRM, Analytics and Reporting, Customer Service
- Maintaining accurate status documentation for senior managers, Content Partnerships team executives, and team members
4
Experience For Assistant Activation Manager, Chicago Resume
- Show a motivational, calm management style, running PDP’s and providing support and training to the junior team
- Lead client relationship in planning and implementing the site activation strategy; ensuring all timeframes are achieved for successful delivery
- Create a culture of process improvement with a focus on streamlining our processes, adding value to our business and meeting client needs
- Local Trend Marketing for connecting to the locally relevant influencers
- Responsible for defining stakeholder management mapping for key programme’s of work
- Supply Market Analysis – support Category Activation Manager in researching / cataloguing supply base, supplier capability, etc
5
Experience For Insight Activation Manager Resume
- Technical Onboarding Activities - Using internal tools, build and configure new Service Provider (SP) customer BroadCloud instances
- Customer Interaction – Work closely with BroadSoft’s customers during the account onboarding and when account updates are required
- Local own retail store managers and store marketing activation experts to collaborate on local initiatives and events
- Build and manage the Service Activation engagements’ pipeline ensuring SA process is executed where applicable
- Thorough understanding of the management processes, both within the project and in service delivery
6
Experience For AV Activation Manager Resume
- Update study-tracking tools and databases with site status
- Knowledge about the advertising/creative industry
- Work with other teams and partners to customize and complete the SP account configurations. Perform QA testing and address any issues found
- Local customers to collect customer and consumer feedback
- Understand complex operational IT environments with a wide knowledge of ICT practice and applications
7
Experience For Trade Activation Manager Resume
- Excellent communication skills with ability to persuade and influence, while also seeking feedback, listening, and demonstrating understanding of others' viewpoints
- Analyse projects for risks and pro-actively raise issues and escalating problems where necessary
- Influence stakeholders to obtain positive support for the Service Activation objectives
- Build firm working relationships based on trust with senior staff within the Project Management and the Operational communities in order to facilitate service introduction in a busy and complex organization
- Familiar with project management methodologies and tools e.g. Prince2 or Agile
- Familiar with Service Introduction methodologies and tools e.g. ITIL v3
- Lead the implementation and execution of Growth Management and Execution within the structure of Branding, Price, Product Mix and Distribution Channels. Maximize the value that consumers’ perceive for Candies, leading to increased business profitability
- Set goals and KPI’s with performance reviews and target analysis
8
Experience For Country Activation Manager Resume
- Successful deployment of CRM / Customer Experience projects through the funnel with at least 2-3 years in managing end to end digital CRM projects / activations
- Knowledge of digital (& other) and data technologies
- Management of suppliers and agencies
- Help on the constructions of portfolio strategies and prices to maximize brand’s marginal contribution
- Define Nestle Canada's programmatic performance measures based on internal and industry best practices. Ensure KPI’s are integrated into relevant dashboards and reports
- Create, review and customization of country/site specific Informed Consent Forms (ICFs)
- Negotiate site contracts and budgets, as necessary
- Manage translations of relevant study documents
- Provide regular local status updates to study team
9
Experience For CVO & Industrial Activation Manager Resume
- Manage and track issues and escalations to internal stakeholders
- Proactively identify site challenges and implement appropriate mitigations
- Resolve and escalate site issues as appropriate
- Manage feasibility and/or site identification activities for assigned sites
- Work directly with key internal Vertex personnel to share information, manage and triage issues
- Understand commercial business strategy, working with analytics and funcitonal areas help identify, plan, deliver and validate initatives that drive RBWM’s digital revenue, cost and business improvement. Working in own and other specialisms
- Execute solutions through categorisation and prioritisation of insights provided by the analytics team and other sources of data that are seen, heard, read or experienced which help illuminate consumer behaviour
- Track and capture results to feed into future discovery creating “best in class” ways of working to drive global metrics"
- "Become a Champion for change to inspire stakeholders, anticipating their future needs and facilitating a structure to deliver solutions
10
Experience For Service Activation Manager Resume
- Identification of key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate
- Gain an understanding of consumer behaviours which provide insight into potential commercialisation opportunities
- Create a feasible action plan where ownership and accountability is clearly defined for both internal and external stakeholders
- Ensure delivery of plan within agreed timescales / milestones with the global commercialisation and local business teams
- Develop partnerships with internal stakeholders & external sources of potential illumination & insight
List of Typical Skills For an Activation Manager Resume
1
Skills For Digital Activation Manager Resume
- Proven analytical skills, well organized
- Direct experience in management, ideally with proven experience in the management of projects and/or staff in a global/multi-regional environment
- Experience and proven ability to influence stakeholders and securing buy-in to integrated product and marketing plans
- First rate communications skills including outstanding ability to brief 3rd party’s and colleagues, and presentation ability
- Have some marketing experience with a good working knowledge of media channels, social platforms, SEO and content creation
2
Skills For Site Activation Manager Resume
- Have proven experience of project management and ideally delivering tailored and consistent activation event plans
- Strong Commercial or Marketing Experience needed (+5-7 years)
- Expert consulting skills (interpersonal, problem solving, decisive and analytical) with a sales and marketing orientation
- Skilled in agency management through previous experience
- In depth experience within Clinical Research with experience in a leadership role
- Significant leadership and well developed managerial skills
- Proficient in Microsoft Office Suite with advanced Excel and Power Point skills
- Getting quick various experience related to real business environment
3
Skills For Reseller Activation Manager Resume
- Preferably a knowledge of and experience in the media, and betting and gaming industry
- Specific experience in digital marketing, especially in planning, implementation and execution of digital/ecommerce projects
- § In-depth understanding, knowledge and practical experience in customer and/or customer marketing
- Working knowledge and experience of eCommerce platform and activities and online marketing channels
- Experience working with and briefing external agencies
- Experience in Marketing and/or similar roles within BAT or another FMCG organization
4
Skills For Assistant Activation Manager, Chicago Resume
- Experience on similar position in Trade/Marketing department with international company (FMCG)
- Experiences in Marketing and/or similar roles within BAT or another FMCG organization
- Develop, execute and provide result analysis for an effective, efficient and interesting program for different channels
- Excellent understanding of market and consumer/shopper dynamics
- § Experience in working in a cross functional and international environment
5
Skills For Insight Activation Manager Resume
- A systems-savvy individual with experience in content management systems, using web analytics
- Strong analytical approach to reaching recommendations and conclusions
- A passion and experience in process development and in achieving functional excellence
- Experience gained working with or in an FMCG environment
- Experience working in entertainment, sports, or a related field
- Experience in procurement, relationship building, development is a prerequisite
- Good understanding of clinical trial execution
6
Skills For AV Activation Manager Resume
- Working experience
- Hands-on technical experience in one or more disciplines related to the managed services offering
- Ales and/or Marketing related experience
- Experience in regulatory and/or technical writing
- Good understanding of regulated clinical trial environment and knowledge of drug development process
- Good understanding of study financial management
- Music/culture marketing experience at a high profile brand or the account management side of an agency
7
Skills For Trade Activation Manager Resume
- Three to five years’ experience at a digital agency or within the digital marketing team, preferably with exposure to FMCG organisations
- Account management experience within the sponsorship and/or advertising industry
- Management experience - a record of having successfully managed and motivated direct reports
- Recommends objectives and strategies within area of responsibility, consistent with business priorities, taking into account customer objectives
- Proven ability to manage Cross-Discipline Project Teams
- Handle multiple high-priority tasks while at the same time maintaining a high Standard of accuracy and professionalism
- Influence, negotiate, motivate and build strong relationships
- Positive Can-Do attitude with a proven commitment to their work
8
Skills For Country Activation Manager Resume
- Meet deadlines and manage tasks with a diverse range of prioritise and problems
- Demonstrable experience and expertise in one or more of the following biddable channels: paid search, paid social, online video
- Evidence of being solution driven and innovative with how they drive performance for their accounts
- Work experience in a relevant field
- Experience with Medical/Legal/Regulatory review processes
- Good understanding of the business’ commercial strategies
9
Skills For CVO & Industrial Activation Manager Resume
- Understanding of digital media, including social media, and approaches to selling financial products
- Manages the buying process. Including messaging at each point in the process and barriers to overcome
- Responsible for ensuring that upcoming brand and merchandising programs and promotions are communicated to all levels of the organization
- Market Brand and Retail Marketing for support and feedback on brand communication and marketing activation initiatives
- Local marketing agencies, media, influencers, ambassadors, partners and assets to ensure creation and execution of marketing plans
- Exercise independent judgment taking calculated risks when making decisions
- Work with Marketing Communications Manager to schedule product launches and activities surrounding launch
- Commercialize products and maximize market potential by execution of channel marketing plans, promotions, merchandising, and POP materials
10
Skills For Service Activation Manager Resume
- Coordinate promoter strategy and planning for total Unilever based on brand objectives
- Develop digital activation strategy according to brands’ and clients’ needs
- Develop digital activation tools with close cooperation with clients (B2B), create and manage content according to clients' needs
- Perfect understanding of the brand and customers’ strategies
- Deep understanding of consumers/shoppers in online environment
- Set up and run live broadcast using related equipment
- Detailed knowledge and expertise regarding end-to-end online transactions
- Market Merchandising to collaborate on key seasonal product strategies and concepts
- Market Sales/Account Marketing to align on product distribution and POS execution
List of Typical Responsibilities For an Activation Manager Resume
1
Responsibilities For Digital Activation Manager Resume
- Lead the development and execution of Retail-focused POS solutions that support adidas’ Global direction and meets US Concept needs while strengthening adidas’ Brand presentation at Retail
- Leadership and well developed managerial skills
- Good communicator, comfortable taking responsibility for keeping a project on track delivering to KPI’s
- Experience in sales, marketing, events, advertising, media or other relevant area
- In-depth experience within the Clinical Research environment
- In depth experience within Clinical Research, specifically Start-Up tasks and responsibilities
- Experience in Quality Management and Oversight
- Managing day to day activation project requirements to enable delivery to plan
2
Responsibilities For Site Activation Manager Resume
- Acting as a flexible team member to take over other team member projects if needed to ensure department delivery is maintained
- Diving licence - B category
- Working with the Senior Assistant Activation Manager on a day to day basis to deliver promotions and activations into market
- Be accountable for managing the logistics of delivering activity and resource tools to the RTM and Field Sales channels
- PFR – coordinate with DanTrade pricing coordinator pricing requests required to support projects
3
Responsibilities For Reseller Activation Manager Resume
- Departmental Performance / Scorecard: Establish and implement procedures for tracking/reporting of key departmental performance metrics
- Ensures new innovation and merchandising solutions comply with dealer/retailer merchandising strategy and requirements
- Establish clear communication protocols, localization plans, timelines & ongoing tracking of performance activity throughout the key global Edrington markets
- Decision Marking: Comfortable making quick decisions ones that are not always popular and with pace
- Focus all internal and external delivery teams to achieve key client KPI’s working closely with Client Service/ Strategy teams
4
Responsibilities For Assistant Activation Manager, Chicago Resume
- Creates account timelines, sets deadlines, anticipates needs and communicates internally/externally to create a seamless management team for each account’s fulfillment
- Partner with internal and external stakeholders to shepherd advertising assets through any regulatory approval processes necessary (ex. Pharma review boards, Med Legal, FDA, etc)
- Assist with coordinating and managing custom, online advertising programs for Pharmaceutical companies who are advertising across the Conde Nast portfolio
- Contribute and consult to the design and execution of customer activities with the commercial team, feeding in specific customer insight and best practice
- Publish supplier performance on a monthly basis (continued tracking and connection of supplier performance vs. business needs)
- Work with Product Marketing Manager to launch new products into the market
- Build training and education plan for store associates, i.e. sell sheets, brochures
- Cross-merchandising and cross-promotion recommendations and implementation
5
Responsibilities For Insight Activation Manager Resume
- Manages agencies responsible for the production and logistics of delivering sales materials to the channel
- Provides an analysis of the buying process for business management
- Develops and executes on improvements in merchandising, POP for brand management
- Works with cross-functional team to develop innovative merchandising solutions and POP communications to win at customer’s point of sale
- Conducts POP audits to ensure messaging and creative align with the brand and engage the shopper
- Implementation of Brand Team key initiatives (inclusive of agencies management) in liaison with Zone/Region/Key Accounts Marketing teams
- Management of sampling, liquid sponsorship requests
6
Responsibilities For AV Activation Manager Resume
- Manage and oversee the Site Leads at each FAA site being updated
- Develop schedules and plans for any of our aviation programs needing site activation support
- Work across the various engineering and functional organizations to plan and establish detailed schedule and cost baselines
- Coordinate Staffing both Leidos and subcontractor expertise
- Ensure client strategy is followed and day to day campaign planning is in line with wider client business goals
7
Responsibilities For Trade Activation Manager Resume
- Coordinate performance reporting for all global markets for regular delivery and presentation to the central Zenith and Edrington team
- Ensure smooth running of day to day client and act as primary point of contact
- Oversee the cross functional collaboration between internal stakeholders; implement resource planning and allocation of projects
- Responsible for Executing the local IAP
- BTL agency management & briefing responsibility
- Member of local quarterly planning team
- Creativity in generating insights and activation
- Change agent – and open to changing how we go to market
- Change agent - and open to changing how we go to market
8
Responsibilities For Country Activation Manager Resume
- Project manage creative from with concept review through creative development and asset launch
- Act as a consultant for groups across Conde Nast when it comes to pharma companies advertising guidelines and rules. Assist in making any necessary changes to ensure execution of pharma campaigns without issue, and meeting deadlines and managing budget
- Manage projects or portions of projects from start to finish. Work with internal and external stakeholders to manage deliverables to clients when needed
- Help educate internal stakeholders about pharma advertising practices, what is and is not allowed, and help advise on how internal processes (and potentially advertising products) need to change and evolve to maximize ease of partnership with pharmaceutical companies
- Stay up-to-date with the pharma regulatory environment, particularly as it relates to advertising guidelines and practices, and bring knowledge back into the organization in an actionable way
- Experience with the end-to-end process of launching digital media marketing campaigns for pharmaceutical companies
- Work with brand product teams to communicate site and ad capabilities needs
9
Responsibilities For CVO & Industrial Activation Manager Resume
- Responsible from the Annual Commercial Planning Process to work with the Channel Manager to deliver specific customer/channel executable activities across Chambord and Finlandia in the On Trade
- In collaboration with Consumer Brand team and Channel Manager be responsible for input into activity briefs for agencies (design, POSM & equipment) outlining requirements, timings and budget (in conjunction with Procurement)
- Responsible for managing a defined group of agencies for production requirements and ensure value for money by establishing framework service agreements and rates (in conjunction with Procurement)
- Responsible for ensuring that brand visual identities and communication guidelines are properly controlled and
- Execute hospital lab managed services projects
- Apply differentiated and efficient communication throughout the projects
- Collaborate and with all Integrated Hospital Solutions subject matter capability experts (i.e., architects, equipment engineers, materials management leaders, cath lab operations team, process excellence team, IT, etc.)
- Ensure customer engagement and execution, manage expectations and create alignment throughout planning and execution phases
10
Responsibilities For Service Activation Manager Resume
- Collaborate with back office functions to manage third-party suppliers/sub-contractors supporting the project
- Apply, support and motivate staff from the Capability Departments efficiently on the projects
- Regional Category Strategy Support - Support NORAM Category Activation Managers in the development, validation and implementation of the regional category strategy
- Spend Analysis – support Category Activation Manager in compiling spend data and report overall spend for 1D & Plastics function
- Business Requirements – support Category Activation Manager in defining key business requirements, facilitate necessary internal stakeholder meetings across business units
- RFI/RFQ/RFP Support – facilitate collection of key documentation (e.g., specifications, dielines, etc.), bid analysis and summary, implementation)
- Support Business Continuity – Provide day-to-day business support to the NORAM Category Activation Managers
- Sedex Compliance – ensure our target compliance to requirements by facilitating supplier data submissions prior to renewal and support Category Activation Managers with new supplier setup requirements
- Pricing Accuracy & tracking (PIR setup) - ensure internal pricing systems are accurate by facilitating the update process & implementation of the price changes during the year in the system (including approvals and data entry)
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