Advertising Sales Executive Resume Sample
Jerrell Cummings
7070 Mante Locks,
Boston,
MA
+1 (555) 567 7002
Work Experience
Advertising Sales Executive
05/2016
-
PRESENT
Los Angeles, CA
- Identify, develop and maintain advertising agency and direct client contacts on behalf of Bell Media’s TSN, Entertainment Specialty, CTV News & Entertainment, The Loop.ca, Sympatico.ca, and Astral digital media sales team
- Works with Digital Account Executives, Sales Managers, and/or Client Solutions to develop and deliver custom solutions that provide and deliver ROI to customers
- Identify, develop and maintain advertising agency and direct client contacts on behalf of Bell Media’s TSN, Entertainment Specialty, CTV News & Entertainment, The Loop.ca, French language properties, and Astral digital media sales team
- Ensure that client’s objectives are achieved and revenue targets are exceeded
- Experience in online advertising
- Experience working with major ad agencies and brands on interactive ad campaigns
- Excellent writing and verbal presentation skills for pitching our opportunities to buyers at all levels
- Internet and marketing savvy with the ability to pitch creative ideas and a variety of products, including display, mobile, custom, native, and programmatic options
Outside Sales Executive, Digital Advertising
09/2011
-
11/2015
Houston, TX
- Display advertising experience required, along with proficiency in Salesforce and other standard online ad sales tools
- Valid driver’s license
- Manages a portfolio of small and medium client and agency accounts
- Makes sales to specific advertising accounts
- Prepares and presents sales proposals, and participates in client meetings
- Prospects into ad agencies and top tier advertisers
- Services new and existing accounts
Digital Advertising Sales Executive
04/2009
-
08/2011
Boston, MA
- Creates a roadmap for each category by account
- Understands trends, product launches and opportunities for each category
- Identifies and sells through larger strategic partnerships that combine data and media
- Identify and contact potential clients to sell online advertising opportunities
- Provide clients with estimates of the costs of advertising and negotiate final sales
- Process all correspondence and paperwork related to accounts
- Prepare and deliver sales presentations and proposals to new and existing clients
- Inform clients of available options for advertising art, formats, or features and provide samples
Education
St. Lawrence University
2004 - 2008
Bachelor's Degree in Business
Professional Skills
- Excellent relationship building and strong written and verbal communication skills
- Proven ability to meet and exceed sales goals Proven prospecting and cold calling experience
- Strong sales skills with engaging and persuasive personality
- Strong presentation & closing skills, professional written and verbal communication and the ability to thrive in a competitive, deadline-oriented environment
- Proven experience calling on corporate marketing/advertising departments
- Good agency and client contacts, with good sales skills across pitching and negotiating, and a willingness to develop relationships with major consumer brands
- Detail and organization skills and the ability to balance executing strategy with the need to deliver short term results
How to write Advertising Sales Executive Resume
Advertising Sales Executive role is responsible for events, software, finance, training, database, security, trading, research, digital, insurance.
To write great resume for advertising sales executive job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Advertising Sales Executive Resume
The section contact information is important in your advertising sales executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Advertising Sales Executive Resume
The section work experience is an essential part of your advertising sales executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous advertising sales executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular advertising sales executive position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Advertising Sales Executive resume experience can include:
- Strong communication skills (oral and written); and presentation skills as well
- Identify prospects and communicate effectively on our value propositions
- Address a client’s pain points and turn it effectively into a customized solution for the client
- Proven track record of managing successfully a portfolio of print and online products in a challenging and commercially driven sales environment
- Strong and deep relationships with advertising agency decision makers in San Francisco
- Strong and deep relationships with advertising agency decision makers in greater Chicago territory
Education on an Advertising Sales Executive Resume
Make sure to make education a priority on your advertising sales executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your advertising sales executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Advertising Sales Executive Resume
When listing skills on your advertising sales executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical advertising sales executive skills:
- Strong pipeline management, good sense of business acumen and a good understanding of the advertising and sponsorship cycles
- Proven experience in advertising sales or related field
- Collaborate and work closely with internal publishing and event teams to deliver a strong customer experience
- Good multi-channel advertising sales experience in a magazine publishing environment
- Considerable understanding of The Economist brand and be able to effectively communicate the brands value proposition
- Highly-developed written and verbal communication skills
List of Typical Experience For an Advertising Sales Executive Resume
1
Experience For Outside Sales Executive, Digital Advertising Resume
- Regional sales experience
- Prepare promotional plans, sales literature, media kits, and sales contracts
- Analyze sales statistics and research sales trends within specific customer segments and accounts
- Research and understand customer products and services
- Domestic travel required for customer meetings, industry conferences, trade shows, etc. estimated at 20-30%
2
Experience For Advertising Sales Account Executive Senior Resume
- Establishes productive, professional relationships with agency and client direct marketers specifiacally in the DOOH and Ambient & Sponsorship client and agency contacts
- A self starter with strong ownership and accountability to achieve revenue targets independently and quickly
- Bring on new advertisers to the GE ad platform as it relates to Media Sales
- Flexibility to support 24/7 operations and different time zones for client relationships
- Provide timely and accurate sales report, and communicate clearly on pipeline progress, account risk and forecast
3
Experience For Digital Advertising Sales Executive Resume
- Work directly with clients and through agencies to sell both print and online advertising space for the Saga Magazine. Integral to this is the ability to develop exceptional relationships via face to face and phone to construct sales arguments and create compelling proposals
- Work closely with the Advertising team to deliver commercial targets across multi-channel platforms, deliver forward sales and identify strategic opportunities to grow advertising revenues
- Develop excellent internal relationships to work closely with the Saga Magazine editorial team and Possibilities Membership team to identify tactical opportunities to enhance partnership and revenue opportunities
- Deliver a comprehensive advertising administration process by monitoring and reporting sales performance, identifying growth opportunities and maintaining up to date CRM systems and booking information
- Work closely with external partners and internal departments to ensure advertising commitments and flat planning are all delivered to specification and deadline
4
Experience For Account Executive, Advertising Sales Resume
- Acquire a thorough knowledge of the Saga marketplace and other associated/competing titles in the marketplace and develop an awareness of the competitor landscape
- Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions including print and digital products. Proficient in USA TODAY NETWORK’s premium digital capabilities
- Articulate USA TODAY NETWORK’s value proposition and prove ROI with data
- Sells auto marketing solutions to the regional or large account sector that makes decisions locally. Generally aligned to 30 or less clients in an effort to allow deeper time and resource investment for premier clients offering highest market potential
- Deals with primarily large, complex Auto dealers and groups, multiple decision-makers and influencers
- Leverages multiple USA TODAY NETWORK resources and partners to develop optimal client solutions including print and digital products. Proficient in USA TODAY NETWORK’s premium digital capabilities
- Articulates USA TODAY NETWORK’s value proposition and prove ROI with data
5
Experience For Advertising Sales Executive, Maritime & Trade Resume
- Partner with National Sales Reps to offer programmatic sales packages to their clients
- Set up and manage programmatic deals across Internet Brands media verticals
- Manage relationships with programmatic clients. Engage clients and partners for increased revenue opportunities
- Put together programmatic RFPs and proposals for individual clients
- Serve as technical expert on functional capabilities of various programmatic platforms, SSPs, DFP and DMPs
6
Experience For Mulitmedia Advertising Sales Executive Resume
- Formulate individual sales plan and forecasts with consideration to market trends and alignment with the company’s overall business goals
- Prepare sales quotation and proposals for clients
- Option to purchase a further 5 days annual leave per year
- Free private medical insurance after 1 years service
- Discounts on Saga holidays and insurance products
- Saga Social Club
- AXA Be Supported
List of Typical Skills For an Advertising Sales Executive Resume
1
Skills For Outside Sales Executive, Digital Advertising Resume
- Willingness to travel and ability to organize trips effectively (NY office covers all East Coast)
- Proven track record of managing a portfolio of print and online products in a commercially motivated sales environment
- Strong and deep relationships with advertising agency decision makers in greater NYC territory
- Preference for candidates with media sales experience within B2B Publishing or Conference/ Events companies
- Valid driver’s license required and drive in accordance with the Company’s Driver Safety Program
- Valid driver’s license compliance with Company’s Driver Safety Program required
- Valid driver’s license required and adherence with Company’s Driver Safety Program
- Provide personal transportation and a valid driver’s license
2
Skills For Advertising Sales Account Executive Senior Resume
- Up to 1 year’s relevant experience, as described above
- Experience in sales and commercial forecasting, monitoring and reporting on sales targets
- Experience of industry tools (TGI, NRS) to develop insights and commercial strategies
- Strong knowledge of Excel, Word, Power-Point, contact management Software (Sales-force)
- Developing sales tools, promotional plans, and media kits
- Bring on new advertisers to the GE ad platform
- Highly proficient at understanding and synthesizing data, and “story telling” to drive auto dealer understanding and action
- Responsible for accounts closed, maintaining and growing these customer relationships and keeping high visibility with key accounts
- Develops a keen understanding of the automotive segment, competitors, and USA TODAY NETWORK’s positioning in the marketplace
3
Skills For Digital Advertising Sales Executive Resume
- Executive – Advertising Sales & Partnerships (Booking Team)
- Sell advertising campaigns to Agencies, Trading Desks, DSPs andProgrammatic Platforms
- Stay current with developments in digital marketing and online advertising
- Develops and executes account plans for each client utilizing USA TODAY NETWORKS’s auto go-to-market strategy and tools
- Identifies complex customer needs and builds cohesive marketing strategy and custom client solutions that differentiate USA TODAY NETWORK from competitors
4
Skills For Account Executive, Advertising Sales Resume
- Work with the Programmatic Account Manager to troubleshoot and monitor deals. Monitor pacing and weekly revenue forecasts
- Reach out to potential clients to clinch advertising contracts
- Work closely with Content Design Team to ensure accurate and prompt delivery of advertising solutions
- Liaise with Finance to ensure timely invoicing for client payments
- A range of reductions and offers from leading retailers, travel groups and entertainment companies
- Recommend appropriate sizes and formats for advertising
5
Skills For Advertising Sales Executive, Maritime & Trade Resume
- Understand sales impact of optical industry trends, consumer research, and buying habits
- Develop and build customer facing power points that tell the GE story and communicate our value proposition
- Monitor the advertising and sponsorship of competitive publications or sites
- Travel overseas for up to 5 days per trip
- Personal/professioanl strengths and business competencies include customer focus, drive for results, listening, problem solving, organizing, time management, prioritiy setting, business acumen, teamwork, integrity and trust
- Develop and foster strong relationships with clients and enhance focus on advertising agencies to maintain The Economist’s position as a high quality and valued brand
- Aptitude or acumen for digital marketing with direct experience within the automotive vertical
- Effective collaborator, educator and delegator
- Min. 2 years of professional work experience
6
Skills For Mulitmedia Advertising Sales Executive Resume
- Foster strong relationships with clients and colleagues
- Understanding of digital products and as it relates to customers, prospects and key trends
- A network of mid-senior level relationships and relevant contacts at both clients and agencies within key categories (Male, Auto, CPG Food, QSR, Technology, Gaming, Studio, Retail, Men’s Health & Grooming)
- Significant knowledge of digital advertising products, including: Display, SEO, SEM, mobile, video pre-roll, RTB, email marketing
- Ambition, intelligence and management aspirations
7
Skills For Account Executive, Digital Advertising Sales Resume
- Passion, desire and motivation to sell and close new business
- Be a rockstar hunter Identify, prospect and cold call businesses at multiple levels
- Present the value of our solutions to C-level executives
- Ideally educated to A-level or business equivalent
- Think creatively, strategically and identify and resolve problems
- High levels of integrity, autonomy, creativity and self-motivation
- Manage, grow, and maintain a named account list in the Western Region that consistently attains quarterly revenue goals with a combination of new business and renewals
- Develop a sales strategy and business plan for an account list/territory for generating revenue through premium direct sales to brands and agencies as well as RFP agency business
8
Skills For Key Accounts Advertising Sales Executive Resume
- Personally build and maintain deep relationships with key advertisers (heavy focus on NY agencies but also with brand/clients)
- Work with ad solutions and research teams to utilize data and research as a key means for generating sales interest and prospecting in PlayStation and the Crackle Network
- Identify and close strategic seven figure partnerships driven by any combination of Crackle Network products including media/CPM, product placement, talent/music integrations and/or deep brand integrations into video
- Experience in structuring integrated programs including custom content
- Creativity and ability to generate advertising solutions with a strong attention to detail
- A desire to want to know about the media industry, our competitors and the ability to create a value proposition for presenting and closing solutions
- Being digitally savvy, demonstrated track record of collaborating with others, and proactive community networking; working to serve the greater good in our community
- Develop a keen understanding of the automotive segment, competitors, and USA TODAY NETWORK’s positioning in the marketplace
- And successfully complete a drug screening and background check
9
Skills For BB Advertising Sales Executive, Territory Resume
- Develop and execute account plans for each client utilizing USA TODAY NETWORKS’s auto go-to-market strategy and tools
- Intelligent, team focused, and a quick learner, with excellent sales skills (presenting, negotiating and finishing), who can develop relationships and hold informed conversations with clients and agencies
- Proactive and driven, good at presenting, managing relationships and opening doors with major brands
- Proven ability to use insights and data to build evidence-based sales and commercial approaches, and translate those into sales tactics and plans, along with excellent data analysis skills
- A creative thinker who enjoys generating and exploring new ideas, and delivering stand-out campaigns that exceed client and agency expectations
10
Skills For Executive Advertising Sales & Partnerships Resume
- Collaborate with internal teams to develop innovative campaigns for the client to drive their business using Enquirer Media’s broad range of multi-media products and services including digital, print and direct mail
- A strong understanding of digital media platforms to include search engine marketing, direct marketing, social media, website design, online display, mobile and other digital solutions
- Conduct a needs assessment, identify marketing and advertising solutions for clients, and develop proposals and experience in delivering sales presentations
- Enthusiasm for the position and the strategy and engagement with the your co-workers and the media community
- Extensive knowledge of East Coast advertisers, with specific expertise and relationships in, Auto, Travel, and Pharma/Healthcare
- A results driven, motivated and enthusiastic commitment to succeed, and passion for The Economist brand
- Influence and communicate with colleagues in other offices, both nationally and internationally
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