Assistant Brand Manager Resume Sample
Vicenta O'Connell
7684 Dino Vista,
Chicago,
IL
+1 (555) 336 4338
Work Experience
Assistant Brand Manager
11/2016
-
PRESENT
Philadelphia, PA
- Work with in-house and external research teams to continuously monitor market trend, competitor’s performance, consumer needs and brand perception. Leverage market insights and global learning in the development of winning business strategy
- Monitor competitors’ activities and defend against competitive initiatives
- Measures financial and equity impact of investments and institutionalizes learnings
- Determine priorities for one’s area of accountability to create focus and enable work to be completed efficiently
- The person needs to be proactive to drive execution excellence to responsible brands based on aligned brand plan
- Identify Japanese consumers' needs and provide inputs to R&D and technical team to design the right package and formula to win with Japanese consumers
- Lead consumer researches to develop qualified brand concept, benefit and claims that is to address consumers' unmet needs
- Lead creative agencies to develop communication idea and execute TV copy production
HO Assistant Brand Manager
03/2014
-
05/2016
Chicago, IL
- Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc), and deploy/guide local delivery team for execution
- Integrates with both the U.S. and Global Business teams, and Digital Centres of Excellence, and identifies opportunities that can be leveraged in Canada
- Works with external partners (Partners & Agencies)
- Inspires cross-functional teams
- Integrates with both the U.S. Innovation team and identifies opportunities that can be leveraged in Canada
- Collaborates with internal customer marketing, commercial, finance & supply teams
- Works with external partners that support our innovation agenda
- Clearly understand brand’s strategies and how these guide their specific projects
- Represent your brands, ensuring strategic directions, excellent equity campaigns and activations
Mktg-assistant Brand Manager
03/2010
-
12/2013
New York, NY
- Work closely with external (media and creative agencies) and internal partners (Sales, Category Planning, Finance and Logistics) as key contributor in the excellent development and implementation of 360 plans for your brands based on the thorough analysis of all available data
- Monitor and measure business performance for the specific brands against a set of KPI’s (volume sales, revenue, available profit, advertisement and consumer spending, net contribution, market shares etc.)
- Be a team player in the Meals Marketing and broader team, accountable for executing key brands projects and activities
- Show passion for your brands throughout the Organization
- Integrated Marketing Communication
- P&L Management / Financial Forecasting
- Continuously monitor brand’s performance using Nielsen and various tracking tools and work closely with Knowledge & Insight team to provide regular update & analysis to cross-functional teams
- Innovation & New product development
Education
Upper Iowa University - Waterloo Center
2005 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Good project management skills and analytical skills; excellent command of Microsoft Office tools including Excel, PowerPoint
- Strong analytical skills and proven track record in analyzing complex business results and providing solid recommendations
- Strong analytic skills; Experience using Nielsen Answers to analyze brand and market trends
- Strong understanding of marketing concepts and excellent data analysis skills
- Strong collaborative skills and experience working on global projects
- Experience: At least 2-3 years experience with decent marketing experience in developing & executing brand and business plan
- Passion for writing; excellent grammatical, editing and proofreading skills
How to write Assistant Brand Manager Resume
Assistant Brand Manager role is responsible for analytical, marketing, interpersonal, business, leadership, presentation, brand, financial, analysis, strategic.
To write great resume for assistant brand manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Assistant Brand Manager Resume
The section contact information is important in your assistant brand manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Assistant Brand Manager Resume
The section work experience is an essential part of your assistant brand manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous assistant brand manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular assistant brand manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Assistant Brand Manager resume experience can include:
- Communication and interpersonal skills for liaising effectively with management, staff and external stakeholders such as marketing agencies
- Strong analytical skills with a proven track record of leveraging data to drive business results
- Proven ability as a creative thinker with experience working effectively in cross-functional teams
- Strong skills in leadership, and excellent spoken and written communication
- Be energetic, a proven achiever with strong leadership skills to drive & influence the strategic category agenda
- Strong business acumen & good analytical skills
Education on an Assistant Brand Manager Resume
Make sure to make education a priority on your assistant brand manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your assistant brand manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Assistant Brand Manager Resume
When listing skills on your assistant brand manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical assistant brand manager skills:
- Demonstrated strong planning & organisational skills to effectively manage and execute projects
- Strong oral and written communication skills to effectively present marketing programs to senior leadership, other groups and within the department
- Good interpersonal skills with experience in developing strong cross-functional relationships
- Established strong interpersonal and leadership skills as well as communication and presentation skills
- Good time management (managing own workload, multi-tasking skills, prioritising)
- Effectively use technical marketing skills in an imaginative and inspiring way to drive visitation and sales growth
List of Typical Experience For an Assistant Brand Manager Resume
1
Experience For HO Assistant Brand Manager Resume
- Strong leadership skills in managing/influencing teams and implementing key business initiatives
- Proven digital marketing experience, working knowledge and experience of search, paid digital media and social
- Strong Interpersonal Skills- The ability to build positive working relationships
- Proven communication skills (written and oral) for the preparation and presentation of marketing and promotional plans, tactics and materials
- Excellent planning, time management and presentation skills
2
Experience For Assistant Brand Manager, Innovation Resume
- Strong analytical skills and understanding of P&L and financial statements
- Good presentation, planning, project management and organisational skills
- Brand Marketing experience and/or related experience in a Consumer Packaged Goods company
- Demonstrate outstanding marketing skills and potential, developed within an FMCG environment
- Strong analytical skills, ability to define problems, collect details data, analyse and interpret results and recommend changes and improvements
- Self-motivated, strong initiative and follow-through skills
- Good project management and event management skills
- Planning and Execution- It is essential to be able to establish manage execution and work efficiently and effectively
- Experience in marketing, communications or advertising with experience in managing calendars, projects and budgets, required
3
Experience For Mktg-assistant Brand Manager Resume
- Marketing experience in multinational FMCG companies or 3-4 advertising agency experience
- Brand ambassador for your portfolio communicating effectively across the Company, engaging both internal stakeholders and external customers
- Extensive relevant experience including 3+ years in Consumer Goods Marketing
- +2 years experience in marketing or related, with a high skill level in all aspects of FMCG marketing mix
- Experience leading different Marketing projects; brand management experience desired but not required
- Proven project management experience including managing digital agencies and content
- Manage execution using planning and project management skills
4
Experience For Multicultural Assistant Brand Manager Resume
- Five to seven years’ experience in marketing, advertising, or communications; or an equivalent combination of education and experience
- Experience of writing and delivering effective presentations
- Self-starting problem solver the effectively used fact-base rationale
- Preferably min 1 year marketing experience in FMCG companies or fresh graduate with internship experience
- Effectively coordinating with team members and other functions / departments
- Strong understanding of how to use commercial tools to create a good balance between visual and commercial
- Preferably min 1 year marketing experience in FMCG companies or fresh graduate with long term internship experience
- Have prior oral care experience (Ideally in developing markets)
5
Experience For Global Assistant Brand Manager Resume
- Proven successful FMCG marketing experience of at least 1-2 years
- Proven successful FMCG marketing experience of at least 1-3 years
- Excellent track record of project management and is experienced to handle ATL activation
- Manage a complex work plan and demonstrate active prioritisation as required
- High level of communication ability and presentation skills
- Extensive project management experience and proven ability to multitask
- Marketing experience, possibly working within a marketing coordinator/internship, ABM role or similar
6
Experience For Assistant Brand Manager Nescafe Azera Resume
- Understanding of what is required for effective marketing communications plans and implementation
- Building good relationship with x-functional teams sometimes across different geographies to ensure alignment on strategy and tactics
- Developing own competencies to increase brand management experience
- Develops strategy for uncovering market opportunities by establishing priorities and recommending a process for obtaining intelligence information
- Experience at working with global stakeholders to get alignment and collaborate for strategy development, marketing campaign and new product RTM planning
- Experience at briefing and managing advertising, event and other resource agencies
- Excellent command of the English language in speaking, reading, and writing
- Product marketing development/management experience, participating in the development of global product marketing management plans
- Experience of using key financial measures of a brand, budget planning and management
7
Experience For Assistant Brand Manager Intern Resume
- Experience in marketing (brand management, marketing research, and/or communication consultancy/agency)
- Experience developing and executing campaigns for Quebec region is an asset
- Self-starter with emphasis on multi-tasking, prioritizing, and organization
- Experience building or using consumption and shipment models
- Cooperate with Trade marketing for consumer program/in-store merchandising and activation
8
Experience For Assistant Brand Manager Pralines Resume
- Previous marketing and/or consulting experience
- Marketing experience in a similar role – Marketing Coordinator or Assistant Brand Manager
- Good foundation of knowledge in media planning and buying
- Assist across all aspects of brand management playing a key role in delivering brand strategy, experiences, events and Visual Identity
- A proven track record in building brands and launching new products
- Experience with participating in the brand planning process
9
Experience For Zico Assistant Brand Manager Resume
- Demonstrate understanding of financial modelling
- Capable of managing multiple priorities in fast pace environment
- Have experience on NPD projects , acting as project leaders
- Manage local Marketing budget and develop select local magic for your brands, to drive effective and efficient results
- Demonstrated ability to deliver insights from existing data and interpret into meaningful solutions
- Experience in marketing, new product development, brand management or brand operations
- Manage local BTL Marketing budget and develop select local magic for your brands to drive effective and efficient results
10
Experience For Assistant Brand Manager, Fragrance Resume
- Work closely with agencies (Advertising, Market Research, PR etc.) to execute flawless brand experiences across touch points
- Experience driving business forward
- A solid training and development program both, functional and business
- Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans
- 12-18 months classical marketing experience in multinational FMCG (Food) environment
List of Typical Skills For an Assistant Brand Manager Resume
1
Skills For HO Assistant Brand Manager Resume
- Strategy and data are at the core of everything we do, so strong critical thinking and analytical skills are required
- Analytical in approach to finding opportunities, strong problem solving skills
- Strong analytical, organization, critical-thinking, problem-solving and presentation skills
- Strong communication skills (oral and written) - being clear, convincing and constructive
- Comfortable with numbers, good analytical skills enabling to make analysis without
- Excellent organization, planning of time and budget management skills
2
Skills For Assistant Brand Manager, Innovation Resume
- Excellent written and oral communication skills, with an ability to bring out the best in others
- Strong interpersonal skills – ability to thrive in creating win/win solutions
- Experience working effectively with multiple 3rd party agencies and vendors eg: Amazon, agencies, freelancers
- Strong interpersonal skills, confident working collaboratively in a global environment and with senior stakeholders
- Strong financial analysis skillset with pricing, volumes and predictive analysis
- Strong presentation skills. Ability to present in front of large groups, customers or senior
- Strong communication skills in English & Turkish
- Strong communication skills with other functions, departments and third parties
3
Skills For Mktg-assistant Brand Manager Resume
- Demonstrate strategic leadership, teamwork and influence skills
- Good communication, influence, negotiation and presentation skills
- Be a good team player & have leadership skills
- Familiar with data analysis and good presentation skills
- Strong leadership skills, and the ability to confidently inspire and encourage cross-functional teams to achieve collaborative success
- Strategic thinker with strong analytical skills, and a hunger for data
- Excellent communication skills. MBA/BE qualified individuals
4
Skills For Multicultural Assistant Brand Manager Resume
- Influencing skills would be beneficial
- Communication- Fosters open communication, preparing written communication, speaking and presenting effectively
- Strong experience in developing and implementing marketing strategies
- Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
- Leadership/Self-starting/out of the box thinking capabilities, strategic analysis, collaboration skills
- Min 2 years marketing experience with a high skill level in all aspects of FMCG marketing
- Critical thinking skills; knowing what data to look at and what analysis to complete
5
Skills For Global Assistant Brand Manager Resume
- Experience in consumer marketing, preferably with fast-moving consumer goods or consumer food industries
- Min 3 years marketing experience with a high skill level in all aspects of FMCG marketing mix
- Leadership/Self-starting/out of the box thinking capabilities, strategic analysis, teamwork skills
- Excellent brand developer with experience in crafting brand communication and innovations
- Pro-active, strong ownership, logical thinking and good creativity & visual sense
- Ensure execute excellent on brand plan including prioritize and well manage key milestones/timeline, update brand performance and build actions for improvement
- Interact and communicate effectively, both verbally and in writing
- Prior Experience in Marketing or sales
- Cooperate with Professional marketing team to ensure the good communication in their respective channels and support execution
6
Skills For Assistant Brand Manager Nescafe Azera Resume
- Have strong academic credentials. Professionals with 2- 3 years' experience and who are looking to upgrade their career are welcome to apply
- Good project management experience working with agencies and cross-functional team
- Demonstrated knowledge of social media and experience in leading social media campaigns
- Effectively and mindfully working within budgets to maximise business results
- Quick Learner and High Agility to Changes. Good data analysis skill
- Command English and Microsoft Office application skills
- Experience in Consumer Goods is advantageous
7
Skills For Assistant Brand Manager Intern Resume
- Extremely high collaboration skills with cross functional and matrixed teams across multiple sites/offices an asset
- Demonstrated experience in Marketing
- +2 years experience in marketing or related, with a high skill level in all aspects of FMCG
- Have a solid knowledge and experience of brand development, brand communication in TVC and Digital media, brand activation and consumer promotion
- Effectively manage Joint Venture relationship
- Assessing competitors' strengths, weaknesses, strategies and plans to recommend options to compete more effectively
- Proven experience within a Marketing position and with project management
- Ensures that necessary brand information is effectively communicated to the appropriate individuals and departments, both internally and externally
- Planning & prioritization (Short & long term), Budgeting & forecasting, inc. A&C,
8
Skills For Assistant Brand Manager Pralines Resume
- Compelling insight translation with strong brand foundations: Brand Strategy & Planning, Brand positioning (Brand Foundations)
- Leading all the packaging development and ensuring effective implementation
- Marketing or digital planning experience, ideally working with multiple markets
- Providing recommendations to improve campaign effectiveness based on performance monitoring
- Monitoring and reporting campaign effectiveness
- Leading New Product Development initiative on 100 Pipers, in strong collaboration with the key markets
- Executing brand specific projects ensuring effective and efficient delivery on time and within budget commitments
9
Skills For Zico Assistant Brand Manager Resume
- Capable of building strong working relationships & influencing and engaging both internal and external stakeholders
- Possess current consumer understanding obtained through research and analysis of data to bring strong marketing creative into the marketplace
- Acquire knowledge about the business, brand, industry and marketing tactics to be proactive in providing solutions and effective marketing plans
- Experience with planning, managing, and deploying media
- Acquires knowledge about the business, the industry, and marketing tactics to be proactive in providing solutions and effective marketing plans
- Experience defining strategic marketing and brand positioning initiatives and direction
- Bias for action & resilience - Building strong relationships within the marketing team & across functions within Marketing, sales, finance, R&D, etc
- Experience with project management - leading or coordinating multiple stakeholders
10
Skills For Assistant Brand Manager, Fragrance Resume
- Experience with being responsible for delivering the P&L/financial results
- Maintain existing and create new artwork for finished goods packaging as required for launches and legal updates
- Experience working with and successfully managing cross-functional teams, strategic partners and third party agencies
- Manages Complexity: manages multiple projects and tasks at a time with a focus on prioritization and quality. Forward thinking and problem solving
- Demonstrable experience in execution of outstanding marketing programs based on consumer insights
- Related working experience in marketing function
- Support SBM to develop strong brand planning, Annual Operating Plan (AOP) and stat plan with in-depth market analysis
- Forge strong consultative and trusting relationships within the sales division and within the Marketing department
List of Typical Responsibilities For an Assistant Brand Manager Resume
1
Responsibilities For HO Assistant Brand Manager Resume
- Strong communication skills: good listener, able to land a message clearly and not afraid to challenge when needed
- Strong organizational skills, ability to prioritise and project manage
- Excellent interpersonal skills: build effective relationships remotely with teams based in different time-zones
- Excellent communication skills both verbally and in writing, and also comfortable in presenting complex ideas
- Experience in consumer packaged goods and marketing or equivalent related experience
2
Responsibilities For Assistant Brand Manager, Innovation Resume
- Effective project management skills and ability to confidently oversee external agency partners
- Strong sense of urgency and proven ability to prioritize and meet deadlines
- Demonstrate creativity, curiosity, strategic thinking and collaboration skills
- Strong communication and interpersonal skills; ability not only to figure out problems but also to clearly explain issues and sell solutions
- Strong leadership skills, and positive outlook
- Strong communication and interpersonal skills (written and oral)
- Strong skills in leadership, creativity, communication and strategic analysis
- Flexibility, evidenced in partnering effectively and achieving results through influencing other team members and agency partners
- Strong leadership skills to assist with cross-functional team leadership
3
Responsibilities For Mktg-assistant Brand Manager Resume
- Demonstrated organizational, communication (verbal & written) & interpersonal skills
- Strong analytical skills and basic understanding of P&L and financial statements
- Good interpersonal skills and relationship management with various stakeholders
- Demonstrated analytic and financial management skills
- Good communication skills (written/ verbal) - clear and persuasive
4
Responsibilities For Multicultural Assistant Brand Manager Resume
- Excellent presentation skills and the confidence to represent the business at senior level both internally and externally
- Prioritize to meet deadlines, solve problems independently and work effectively under pressure when necessary
- Strong interpersonal and creativity skills
- Excellent verbal & written communication skills languages: English + 1 native Nordic
- Strong interpersonal skills, with the ability to motivate and manage teams to deliver projects
- Strong Leadership and Personality skills
- Demonstrated analytical skills with ability to generate business insights from diverse data sources
- Strong business mindset, analytical power and good communication skill
5
Responsibilities For Global Assistant Brand Manager Resume
- Strong interpersonal skills and thrives in a diverse team environment
- Strong combination of analytical and interpersonal skills
- Strong business acumen along with analytical skills
- Excellent communicator, able to work effectively with local teams
- Good communication skills in English and Bahasa Malaysia
6
Responsibilities For Assistant Brand Manager Nescafe Azera Resume
- Self motivated, strong initiative and follow-through skills
- Strong multi-functional team management (stong communicational skills) to lead agencies & internal teams to deliver brand's outcome"
- Three to five years’ experience in marketing, advertising, or communications; or an equivalent combination of education and experience
- Strategic thinker with developed analytical and problem solving skills to translate findings into actionable insights
- Effectively deploys portfolio & communication toolboxes to local stakeholders and provides selling-in rational
- Experience in marketing with a mix of ATL & promotions experience would be an advantage
7
Responsibilities For Assistant Brand Manager Intern Resume
- Works with the Brand Team to effectively manage the Advertising and Promotional spend to agreed-upon budgets
- Business acumen, quantitative skills, attention to detail, ability to visualize and tell stories with data
- Strong comfort with data, and good critical thinker
- Draw accurate conclusions from financial and other quantitative data, and effectively uses quantitative data to make sound recommendations
- Interpersonal skills, willingness and ability to deliver breakthrough results
8
Responsibilities For Assistant Brand Manager Pralines Resume
- Analytical skills to translate facts and figures into growth opportunities
- Previous field experience considered a strong asset
- Good computer skill in Microsoft Office
- Project management experience and proven ability to multitask
- Manage time effectively and devise and achieve work goals independently
- Build strong and effective relationships with a large number of stakeholders
- Project management skills – ability to manage multiple projects and meet deadlines
- Efficiency in multitasking effectively
- Min 5 years’ experience with at least 3 years marketing experience within the telecommunications industry (advantageous)
9
Responsibilities For Zico Assistant Brand Manager Resume
- Sound time management skills for delivery in a fast-paced environment
- Strong bias for action with ability to strategically prioritise and chase down opportunities aligned to this and deliver
- Computer skills and proficiency with Powerpoint, Excel and other software/ applications
- Passion to growth and strong time management skill to work in a changeable environment, ability to manage workload and multiple projects
- Computer skills, with a comprehensive knowledge of MS Word, Excel and PowerPoint
10
Responsibilities For Assistant Brand Manager, Fragrance Resume
- Organisational skills and time management are key
- Analytical skills to review performance
- Lead and close projects effectively
- Analytical skills, especially with numbers and Microsoft Excel
- Project management, presentation and communication skills
- Supporting the implementation of innovation/renovation of products through providing effective project management
- Collaborating with internal, cross functional, and external stakeholders to support the effective implementation of brand activities
- Building effective and collaborative relationships
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