Junior Brand Manager Resume Sample
Fiona Hahn
2067 Bednar Loaf,
Los Angeles,
CA
+1 (555) 838 5136
Work Experience
Junior Brand Manager
11/2015
-
PRESENT
Los Angeles, CA
- Accountable for shaping customer experience in Santa Clara stores. Manage and execute in-store seasonalitys’ and Merchandising according to Brand strategy and positioning
- Accountable for developing strategies and plans to drive growth on Single serve packages and to drive growth on No-Calories CCTM variants
- Assist with development and leading of brand marketing projects- working with appropriate sales and marketing departments to implement strategic marketing plans
- Work with line of business leaders to coordinate marketing, product and channel opportunities to develop end user communications plans and tactics
- Work with strategic agencies as well as internal creative department for deployment of multi-channel advertising campaigns spanning print, digital, broadcast, social media and direct mail to target end-users, purchasers and influencers
- Utilize and spearhead creation of point-of-purchase materials, merchandising, sales collateral, video and digital media to create awareness of brand messages, products and sales promotions
- Assist with brand management responsibilities for marketing programs at key industry trade/consumer shows and other events as relevant
- Maximize brand awareness and perception through media relations, PR and third party endorsements
- Develop and monitor annual brand and project budgets
Junior Brand Manager CDM Tablets
01/2013
-
07/2015
San Francisco, CA
- Manage ongoing relationships with internal and agency partners
- Work with product management and sales to execute new product launches- fostering awareness, knowledge and adoption across internal and external customers
- Act as manager for online and social media brand campaign development and performance monitoring as needed
- Serve as lead liaison within company to champion the brand through ongoing communications and updates to ensure all elements of the company understand the brand and its goals
- Seek out new marketing opportunities that fit with the brand, maximizing all opportunities for growth
- Maintaining marketing data and assist with measurement of campaign performance and make timely recommendations for optimization
- Serve as cross-functional contact person for field marketing team members and assist with marketing requests and activities relating to the brand
- Highly organized and background with project management skills
- Foster a spirit of teamwork
VIE Junior Brand Manager Waters
07/2008
-
11/2012
Los Angeles, CA
- Strong communication skills with strong proficiency in writing
- Brand programme development
- We look for a passionate marketer, designing great products and crafting brands for life. A person who loves to work in an international environment, embrace new challenges and strive for the best
- Customer and Consumer Connectivity
- Substantial organizational and analytical skills, ability to pay attention to details
- Develop and Launch proposals to accelerate dairy by-product Expansion to Profitable Segments such as
- Other new alternatives
- Achieve a Significant Increase in Brand Equity by
Education
East Carolina University
2004 - 2008
Bachelor's Degree in Science With Interest
Professional Skills
- A good team player with strong cross-group communication skills
- Strong project management, communication and analytical skills
- Excellent communication skills in English and Russian (verbal and writing)
- Fluent in Nielsen and with strong Analitical Skills
- Min 2.5 years marketing experience with a high skill level in all aspects of FMCG marketing mix
- Proven track record in brand marketing of 2 to 3 years, with experience in digital marketing
- Analytical skills – Able to analyse consumers research audit, distribution and economic data to draw meaningful conclusion and trends
How to write Junior Brand Manager Resume
Junior Brand Manager role is responsible for analytical, english, organizational, powerpoint, excel, marketing, purchasing, drivers, digital, player.
To write great resume for junior brand manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Junior Brand Manager Resume
The section contact information is important in your junior brand manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Junior Brand Manager Resume
The section work experience is an essential part of your junior brand manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous junior brand manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular junior brand manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Junior Brand Manager resume experience can include:
- Organizational skills, experience meeting tight deadlines
- Work in multitask style, excellent organizational skills
- Effectively manage Event Marketing agency, and all related POS/merchandising requirements
- Mother tongue German or French with an excellent command of the other language, good level in English required
- Analytical skills, ability to define hypothesis on key business drivers
- Experience with business processes: A&M budget control, managing brand projects and contributing to advertising development
Education on a Junior Brand Manager Resume
Make sure to make education a priority on your junior brand manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your junior brand manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Junior Brand Manager Resume
When listing skills on your junior brand manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical junior brand manager skills:
- Good organisation skills (prioritization of activities)
- Good business/marketing acumen and analytical skills
- Excellent IT skills are required, particularly Word, Excel and Powerpoint
- First experience in Marketing towards the consumer preferably within the FMCG - fast-moving consumer goods (or CHC - Consumer Healthcare) environnement
- Proven affinity and experience in project management
- Substantial organizational and analytical skills
List of Typical Experience For a Junior Brand Manager Resume
1
Experience For Junior Brand Manager CDM Tablets Resume
- Effectively inspiring, influencing and actively collaborating with other functional areas (Commercial Strategy, Connection Planning, K&I, Technical, PAC, Legal, JDV, Santa Clara team) to achieve brand plan objectives
- Effective Team player: good communication skills, ability to build effective business relations with different departments as well as with external partners
- Strong analytical skills, ability to define hypothesis on key business drivers
- Experience in (leading) marketing projects is beneficial
- Monitoring brand performance and making business recommendations, as well as taking corrective actions, if needed
- Giving recommendation and developing product solutions to meet brand objectives
2
Experience For Junior Brand Manager Zewa Resume
- Optimising product assortment to fit market demands and introducing relevant innovations
- Contributing to achieving agreed business objectives and sustainable and profitable growth of PepsiCo Beverages business
- Contributing to development of brand plans & key marketing programs
- Developing optimised visibility & activation mix with a market relevant message
- Managing digital brand strategies + Implementation of plans in line with business objectives
- Contributing to development and execution of brand strategies (Rockstar, Gatorade, Waters, Juices)
- Contributing to development and execution of brand strategy (Lipton)
3
Experience For VIE Junior Brand Manager Waters Resume
- Tracking and monitoring of the performance and health of the brand
- Ensuring a sound understanding of our brand positioning, market potential, portfolio and business requirements
- Briefing and managing of our communication agencies
- Daring to take ownership and assume responsibility
- Acting according to brand key vision, key visual development based on guidelines, adaptation of international TVCs, media planning and campaign implementation
- Creating and coordinating promotional and PR activities in close cooperation with agencies
4
Experience For Dairies Junior Brand Manager Resume
- Managing Dove digital platforms: coordinating Dove website, Youtube and Facebook channels
- Keeping category budget spending according to given allocations and defined process. Looking for budget optimizations where possible
- Responsibility of monitoring & analyzing category/brand performance including competitive benchmarking
- Knowledge of product pricing, packaging, distribution and positioning
- Systematic monitoring of competitive environment together with developing implications for brand’s strategy,
- Development and implementation of yearly connections plan for the brands: maximizing brand connection opportunities and leading relationship with media house
- Advanced knowledge of English (speaking, writing)
- Provide reports to monitor key drivers of portfolio performance, including financials marketing KPIs and competitor performance
- Supports the Category Manager by providing post-analysis reports of events commercial results against KPIs set & best practice building
5
Experience For Junior Brand Manager Low / Cals & Variants Resume
- Manage and execute marketing plans for the assigned brands (Something Special, Jameson, Ballantine’s) in the market guided by the 3 years strategic plan
- Help to develop and optimize marketing campaigns (product launching and promotion)
- Utilize your understanding of key shopper/consumer insights in the planning and activation
- Bring together, coordinate and build alongside talented people
- Develop and execute based on global strategies, local marketing-mix tactics in order to reach yearly category and brand objectives
- P&L management, ensuring sales and profit targets
- Proactive approach in looking for new ideas (self-starter)
- Create and implement agreed marketing plan / annual brad strategy through brand specific analysis (Ex-Fa Sales, IMS data, Market Researches, FF Feedbacks etc.)
- Promote brand understanding, insights and commitment throughout the organization and area markets
6
Experience For Junior Brand Manager, BU Beverages Resume
- Lead the annual brand planning process for own brand with support from manager
- Key Account Customer Insight: Work with the Trade Marketing and Key Account Manager (KAM) team to identify and leverage customer insight for brand growth
- In particular for Something Special it would act as coordinator of the brand within PRCCA (in a second step)
- Ensure that all promotional activities which are implemented in his/her market are in line with the agreed marketing plans and guidelines
- Deliver timely and accurate reporting, i.e., monthly comments, activity summary, competition update, etc
- Deliver product knowledge and training to distributors /accounts
- Support to Marketing Manager with all ad hoc projects of other brands
- New product launches, penetration of new market segments, positioning of the business group’s brands
- Partnership cooperation and building relationships with internal departments and external stakeholders
7
Experience For Junior Brand Manager, BU Purina Resume
- Creative, proactive thinking, can do attitude
- Completed commercial studies with focus on marketing or business administration,
- Gain understanding of the Brand Equity principles. Guided by the SBM, ensure all programs are consistent with the approved Brand foundations
- Support in the development of consumer insights and gain the understanding of consumer, market and brand trends
- Participate in the development of plans linked to the Integrated Marketing Communication (IMC) activities
8
Experience For Junior Brand Manager Volvic AU Innovation Resume
- Monitor and measure business performance for the category and against a set of KPIs as agreed with SBM including
- Result oriented – take responsibility for execution and delivering results
- Influence the System to Build Collaboratively a 24month BP
- Business orientation:Accountable for Brand equity and overall performance, DME Brand’s programs management
- Business orientation: Accountable for Brand P&L (volume, contribution and DME Brand’s programs management) and Budget Management
- Project management (alignment with operational calendar, timely delivery, inclusion of all relevant functions), related briefs (Experience, Creative, K&I, Event, External Affair, Innovation) and on strategy delivery including continuous monitoring, gathering, sharing and adaptation of learning#s across the entire System
- Insight based brand strategies developed with little guidance from Sr. BM on existing portfolio (annual BP and ongoing programs) and plan for
- Continuous monitoring, analysis and interpretation of Brand/Business health indicators translated into actionable insights and addressed in brand programs to continuously deliver against brand objectives
9
Experience For Junior Brand Manager Sprite & Local Brands Resume
- Provide input to business opportunity assessment (volume, pricing, packaging assumptions) and supporting Sr. BMr to achieve continuous improvement of Company sales and profitability
- Ensure proactive integration with Shopper Marketing strategies
- Inspire passion for the Brand & Activities throughout the System
- Monitor and measure business performance for the specific brand against a set of KPI’s (volume sales, revenue, available profit, advertisement and consumer spending, net contribution, etc.)
- Strong analytical skills, result focused
- Highly developed communication, negotiations and presentation skills
- Experience in related functions (marketing, advertising, marketing research)
10
Experience For Junior Brand Manager Pavlides Resume
- Manage PFME budget, insuring financial brand’s objectives are met
- Monitor constantly the sales results on national level taking into account brands’ regional and trade channel sales performance as a base for identifying needs for corrective actions to be taken
- Understanding of the consumers, customers, competition and the trade structure
- Knowledge of marketing mix, consumer communication tools and communication developments
- Preferably understanding of NPD process
- English language knowledge (upper-intermediate / advanced level)
- Contribute to the development of the annual marketing plan according to agreed marketing objectives in the form of volume, market share, profitability and communication levels
- Knowledge of English (Upper-intermediate)
List of Typical Skills For a Junior Brand Manager Resume
1
Skills For Junior Brand Manager CDM Tablets Resume
- Effectively monitor and track all A&P budgets in the assigned brands. Track/monitor effectiveness of marketing programs within budgeted allocated area
- Effective interpersonal communication and consultative skills, both verbal and written
- Good organisation skills (ao planification of activities)
- Management technique, Organisation skills, functionality of the society
- Developed analytical skills of the FMCG market and what drives sales
- Preferably experience from globally owned companies and experience from foods
- First experience in Marketing towards the consumer preferably within the FMCG - fast-moving consumer goods (or CHC - Consumer Healthcare) environment
- Management techniques, organisation skills, autonomous, flexible, enthusiastic and dynamic, outgoing, creative, proactive, team player
- Experience in marketing function on junior position in marketing department in the FMCG sphere
2
Skills For Junior Brand Manager Zewa Resume
- Experience in marketing in a similar roles within an FMCG organisation
- Experience in brand marketing
- Experience on the position in marketing, event management or on an agency side
- Successful experience in development and executing of promotional brand activities in BTL, product development
- Good knowledge and understanding of the OOH consumers, competition and the trade customers
- Experience of working with any market research data
3
Skills For VIE Junior Brand Manager Waters Resume
- Passion to develop brands using memorable experiences
- Very good understanding of brand and business survey tools
- Experience in team working
- Relevant professional experience in the marketing/trade department (2-3 years) & preferably in an international FMCG environment
- Min. 2 years of experience in brand marketing, in dynamic, big organization
4
Skills For Dairies Junior Brand Manager Resume
- Min 2 years of experience in brand marketing, in dynamic, big organization
- Min 2 years of experience in brand marketing
- Good knowledge and understanding of the consumers, competition and the trade customers
- Communicate effectiveness of the marketing tools and examine market data to categorize brand progress and market trends
- Good listener, able to respond to results and consumer research
- Good learning ability, being positive to feedbacks for improvements consistently
- Consumer product marketing experience
5
Skills For Junior Brand Manager Low / Cals & Variants Resume
- A strong interest for digital marketing
- Work experience in marketing related function
- Strong leadership and analytical thinking
- Business savvy with good attention to details
- Good with ppt and excel
- Preferably experience from an international company
- Strong self-organization, motivation and accountability
- Excel – good knowledge
6
Skills For Junior Brand Manager, BU Beverages Resume
- Proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase
- Proven expertise managing and motivating outside agencies and vendors
- Marketing experience (in a FMCG company/ advertising agency/research agency)
- Experience in Marketing in FMCG industry
- Experience of cross-functional working
7
Skills For Junior Brand Manager, BU Purina Resume
- Work under pressure, think quickly and demonstrate initiative in solving problems
- First experience in Marketing towards the consumer preferably within the FMCG (or CHC) environment
- Good knowledge of marketing (5P’s) and its environement preferably FMCG
- Needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment
- Good time management and capability to handle set of complex projects at the same time
- Experience in the creative and production process, design and implementation
8
Skills For Junior Brand Manager Volvic AU Innovation Resume
- Experience multiple specialty areas: digital, innovation, promotions, events, media, etc
- Experience working with Nielsen data
- Experience in developing business strategy and implementation
- Responsibility of effective utilization of allocated marketing budgets and of monthly tracking of overall expenditures vs. plan
- Experience in managing Innovation and leading Innovation projects
- Develop a solid understanding of shopper insight as to enable the development of marketing programs in relevant channels
9
Skills For Junior Brand Manager Sprite & Local Brands Resume
- Experience in positioning and communication development
- Contribution to development and execution of a strong functionally aligned brand and of the Integrated Commercial Planning
- Solid knowledge of google analytic
- Experience in Marketing, in multinational companies
- Experience marketing/sales in an FMCG
- French & English: good knowledge - written & oral
- Good knowledge of marketing (5P’s - Product, Price, Promotion, Place and People ) and its environment preferably FMCG
10
Skills For Junior Brand Manager Pavlides Resume
- Good written & oral French and English
- Growing the core business while launching and supporting new products
- Bringing and defending own ideas/recommendations and seeking for new solutions
- Presenting and executing creative ideas for marketing activities
- Monitoring and managing one of Danone’s brand budget according to given allocations and defined process
- Developing and implementing best-in-class Marketing & Shopper Programs for SC stores
- Developing assigned brand’s (Nurofen) growth platforms & ensuring they are based on relevant consumer & shopper insights
- Developing assigned brand’s growth platforms & ensuring they are based on relevant consumer & shopper insights
List of Typical Responsibilities For a Junior Brand Manager Resume
1
Responsibilities For Junior Brand Manager CDM Tablets Resume
- Business and marketing acumen, Customer orientation, Strategy Development, Project Management, Effective Execution, Relationship Management are key competencies for the position
- Strong analytic skill, but also creative thinking
- Building and nurturing good, challenging and constructive relationship with Brand Development team, CEE community, CMI, trade marketing and sales
- Experience in marketing/PR is a high advantage
- Experience as a Pharmaceutical Sales Representative
- Experience in the Respiratory field is preferable
- Excellent command of both Swedish and English language
- Coordinating the sales leaflet and presenting it during the Cycle Meeting
2
Responsibilities For Junior Brand Manager Zewa Resume
- Managing the execution of the brand marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan
- Evaluating and making a selection of the different propositions to present them at the Marketing & Sales Manager
- Evaluating and making a selection of different propositions to present them at the Marketing & Sales Manager
- Drawing up and presenting the briefings to the agencies
- Drawing up and presenting briefings to agencies
- Positioning of the business group’s brands
- Tracking execution of the budget and monitor results
- Analyzing industry, competition and market trends
- Preparing reports on brand performance and sales
3
Responsibilities For VIE Junior Brand Manager Waters Resume
- Supporting complex projects that contribute to Brand strategy
- Coordinating sales, product development and other teams
- Assuring the complete follow-up of the projects from design to production, till the coordination with the logistic department for the delivery of the items
- Motivating sales teams with the quality, the originality of the developed material and the personal dynamism
- Analyzing the results of implemented actions and propose remedial actions if needed
- Fluent in Finnish and English, both speaking and writing
- Coordinate the sales leaflet and present it during the Cycle Meeting
- Deep understanding and usage of the digital marketing tools is an advantage
4
Responsibilities For Dairies Junior Brand Manager Resume
- Contribute to the development of a 5-year Brand/ Strategy and its yearly revisions during the yearly planning cycle
- Define, track and report brand KPI’s and Advertising & Promotion budget on a monthly base to ensure marketing ROI
- Passionate about working in consumer healthcare within a fast digitalizing environment
- Soups, Wet Sauces & Mini Meals Categories has the best fitting, consistent marketing strategy, and has a great yearly plan for Hungary & Adria
- Manages the execution of the brand marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan
- A friendly and challenging working environment
- Fluent in Swedish and English, both speaking and writing
5
Responsibilities For Junior Brand Manager Low / Cals & Variants Resume
- Knowledge of brand building, (on-line) advertising and communication development and strategies
- Analyse and interpret market research providing guidance to the marketing team
- The Brand has the best fitting, consistent marketing strategy,
- Assist the Brand Manager in developing and completing plans (Brand Plan, Brand Review, Budget Plan) for the brand concerned
- Support Marketing Manager to deliver best in class creative executions
- Development/adaptation of promotional materials and creative assets (ATL, BTL) and leading relationship with creative agencies
- Measure and report performance of all marketing campaigns, and assess against goals (Return of Investment and Key Performance Indicators)
- Proactive monitoring of market changes and its interpretation
6
Responsibilities For Junior Brand Manager, BU Beverages Resume
- Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast
- Drive consumer understanding and insights to strengthen brand(s) communication
- Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs
- Development of yearly Activity plan including major product launches, strategic PR development, digital approach, development of financial plans
- Represents real ownership regarding to owned categories
- Develops Key visual based on guidelines or adaptation of international master ATL materials, media planning and campaign implementation
- Work independently, self-motivation and passion for learning and development
- Creative, fast thinker and willing to challenge the status quo
- Knowledge and comprehension on how advertising agencies work
7
Responsibilities For Junior Brand Manager, BU Purina Resume
- Autonomous, flexible, enthusiastic and dynamic, secret, outgoing, creative, proactive, team player
- Contribute to Strategic & Annual planning, led by SBM
- Responsible for executing key brand strategies in line with global WTR portfolio strategy for Milka, Freia, Marabou
- Analyse and report marketing research data to ensure brand issues are understood and corrective action identified
- Ensure that business under control is meeting desired compliance levels
- Affinity for online (social) media channels
- In possession of a LIF certificate
8
Responsibilities For Junior Brand Manager Volvic AU Innovation Resume
- Results and action oriented self-driven mindset and positive attitude towards changes and challenges
- Eagerness to learn and flexible attitude
- Business sense: creative, analytical and able to identify new opportunities
- Responsibility for brand’s performance (turnover, profitability, in-market sales and market shares) and P&L,
- Plan and analyze content to inform, entertain and expand our reach on Social Media, advertising and other digital marketing campaigns (TV,Trailers, Digital Media, Promotions & Events, Packaging and other printed materials…)
- Monitor assets’ delivery and their brand consistency with Coordinators
9
Responsibilities For Junior Brand Manager Sprite & Local Brands Resume
- Help maintain Brand Style Guides across projects and relay them internally across departments to ensure support and communication across departments
- Prepare, propose, present and agree input of given categories for: MEP, OPL, ICP, OMP
- Coffee Academy concept preparation and execution in order to develop and extend beverage expertise within NP team
- Gain knowledge about the consumers, the customer, the competition, the trade structure of the Company and use it for analysis of the category/brand issues, act upon
- Responsible for brand’s marketing budget
- Understands the brand’s profitability and proposes the areas for improvement
- Development and implementation of brand strategy, and activation plans
- Cooperation with medical and regulatory in the context of brand communication, claims, as well as other aspects of required by the law
10
Responsibilities For Junior Brand Manager Pavlides Resume
- Cooperation with area marketing team to drive alignment and maximization of brand strategy, deployment of brand creative assets and toolkits and maximize global commercial and product innovation
- Higher education in marketing, management, economy, business administration
- Advanced knowledge of MS Office (Excel, Word, PowerPoint)
- Report and analyse brand performance in a clear, concise manner with focus on required actions
- Analyse market research data in order to understand brand issues and market opportunities
- Monitor external agencies to ensure brand programmes are performed with required quality and agreed cost & timescales
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