Brand Marketing Manager Resume Sample
Aaliyah Goyette
9230 Gillian Mission,
Phoenix,
AZ
+1 (555) 832 2255
Work Experience
Brand Marketing Manager
12/2015
-
PRESENT
Houston, TX
- Support Director of Brand Marketing in leading the development of annual brand plans and marketing objectives, including gaining alignment up to the EVP level on all strategies and recommended initiatives
- Build strong working relationships with cross-functional business partners (including merchandising; product development; e-commerce; creative services; direct marketing; public relations; social media; finance; legal; customer service care center; catalog) to facilitate the execution and analysis of marketing initiatives
- Actively develop and maintain a marketing strategy and calendar of activities for each platform and vertical. Identify strategic and tactical opportunities that align with the broader business plan, deliver ROI, and grow Quartz's stature in the market
- Build out breakthrough positioning, messaging and global campaigns for new and existing products, ensuring messaging is region-appropriate and delivery is timely and of exceptional quality. Executions include digital, experiential, event, guerrilla, social
- Possess an intimate understanding of the unique Quartz audience, leveraging behavioural and attitudinal data to drive consumption
- Own, evangelise and protect every facet of the Quartz brand in the market place - logo development and protection, architecture and messaging, creative expression
- Drive unity across functions within Quartz, (across sales, editorial, PR and product) to ensure all teams are maximising potential in the market
Senior Brand Marketing Manager
09/2010
-
11/2015
Houston, TX
- Articulate marketing goals and metrics for success for each program, utilising data points across the organization
- Foster relationships and work closely with the US and Asia Pacific marketing team to help bring the global concept to life in a meaningful way in the local market. Be a point person for regional teams into the global marketing organisation, helping to align campaigns and teams across the globe
- Maintain and reconcile campaign budget, process invoices, working tightly with the finance team
- Manage overall P&L, including making recommendations on pricing and marketing spend, for assigned brand(s) based on brand revenue and profit goals
- Collaborate with the Global Marketing team to develop annual marketing plans around new product lines to drive revenue growth
- Drive executional excellence by prioritizing day-to-day demands, in addition to larger projects, ensuring they are completed in a timely manner while meeting or exceeding expectations
- Analyze point-of-sale data to understand the trends of the business and provide sound rationale for shipment forecasts
Brand & Marketing Manager
05/2008
-
05/2010
Los Angeles, CA
- Partner with the Customer Marketing and Sales teams in the development of annual trade/promotional opportunities
- Proven ability to execute a brand marketing plan grounded in key strategies in a rapidly-changing organization
- Expertise at executing with excellence
- Compelling communication skills to collaborate and influence effectively with cross-functional teams
- Seamlessly adapt to changing environment
- Build strong, lasting relationship across the organization
- Intermediate to advanced proficiency with Microsoft Office applications, especially Excel
- Develop & drive implementation of integrated seasonal marketing plans for key marketing initiatives and for all assigned product launches and product lines, including Electric guitars, Acoustic guitars, Amplifiers, Audio, Accessories, Squier, Signature and Fender Custom Shop
- Lead an on-going integrated marketing process to ensure timely delivery of all campaign assets and consumer activations, and guide execution across all marketing functions including Creative, PR, Social media, Artist Marketing, Retail, Operations and Regions
Education
Ottawa University - Wisconsin Campus
2004 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Excellent written & verbal communication skills, including strong skills in following up & keeping teams informed
- Excellent communication and presentation skills; excellent problem-solving skills and a collaborative team spirit
- Evidence of well-developed verbal and written communication and presentation skills. Demonstrated proofing skills
- Proven project management skills with experience balancing multiple priorities, deadlines and budgets
- Strong project & agency management skills and experience, including managing external branding and creative agencies across a wide range of assets and formats
- Strong interpersonal skills as team leader and team player with experience managing and training other team members
- Strong project management skills with experience leading/owning projects end-to-end
How to write Brand Marketing Manager Resume
Brand Marketing Manager role is responsible for presentation, analytical, interpersonal, organization, business, marketing, research, relationship, creative, leadership.
To write great resume for brand marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Marketing Manager Resume
The section contact information is important in your brand marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Marketing Manager Resume
The section work experience is an essential part of your brand marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Marketing Manager resume experience can include:
- Strong analytical ability,outstanding communication, and excellent time management skills
- Demonstrated ability to lead cross-functional teams, effectively influence an extended organization, and operate differently than existing paradigm
- Strong management/supervisory background, professional presentation skills, demonstrated leadership abilities in order to implement planned campaign rollouts
- Proven Project Management skills showcasing organized & skilled management of multiple small & large scale projects
- Experience where the desired knowledge and skills have been developed and demonstrated
- Collaboration: Working effectively and cooperatively with others; establishing and maintaining good working relationships
Education on a Brand Marketing Manager Resume
Make sure to make education a priority on your brand marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Marketing Manager Resume
When listing skills on your brand marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand marketing manager skills:
- Strong communication and relationship building skills with the ability to effectively communicate across all levels of the organization
- Proven track record of identifying rich consumer insights and translating them into effective marketing programs, effectively coaching creative development
- Strong interpersonal and analytical skills, experience in working with buying teams
- Diplomatic, good at building relationships and with strong influencer skills
- Experience in leading campaign projects, excellent project management skills
- Excellent interpersonal/communication skills and good level of strategic thinking
List of Typical Experience For a Brand Marketing Manager Resume
1
Experience For Senior Brand Marketing Manager Resume
- Excellent verbal and written communication skills, with an understanding of external relations
- Interact with all areas of marketing to validate content and ensure programs are effectively communicated to customers
- Proven experience of integrating digital, social, influencer & partnership amplification & media planning into campaign activity
- Demonstrated experience in stewardship of brands
- Exceptional organizational skills, detail-oriented with a high-sense of urgency
- Intermediate to Advanced skills in Power-Point, Excel, Word
- Prior experience using WordPress or other content management system and social channels
- Acting as internal liaison and developing reporting processes to assist DM in prioritizing projects
- Learning and improving knowledge to further experience and sharing lessons learned with team members
2
Experience For Associate Brand Marketing Manager Resume
- Experience executing marketing or advertising initiatives across multiple channels, including digital and print, to achieve unit goals
- Experience building a constructive working partnership with creative partners to develop ideas and bring them to life
- Experience supporting business needs and goals through marketing creative and campaigns
- Experience in building and leading productive teams
- Excellent at interpreting figures & analysis and actively using data to make commercial decisions
- A proven results driven manager, developing direct reports & setting clear targets for their area based on departmental plans
- Strong track record of partnering with other internal and external teams to develop strategies and then bring them to life
- Demonstrated understanding and application of consumer insights
- Marketing experience, preferably in E-commerce, retail and/or fashion
3
Experience For Brand & Marketing Manager Resume
- Experience with email service provider platforms
- Experience with UX design – concept to wireframe
- Proven ability to working within budget and time deadlines, and reporting on metrics
- Experience leading and coordinating with brand agencies and enterprise cross functional teams
- Prioritize and be highly organized
- Partner with Marketing Director to assess the role of brand communications in priority international markets
- Three+ years of marketing experience
- Social experience with an understanding of the latest capabilities and features
4
Experience For Global Brand Marketing Manager, Hoka Resume
- Experience leading teams and agencies, building international teams / networks, communicating and influencing across national boundaries
- Reporting:Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources
- Creating and executing on project and creative briefs and other internal briefing documents
- Overseeing creative work in progress and providing direction as needed to ensure development remains aligned with brand marketing goals and leadership vision
- Updating and maintaining an archive of advertising materials and timelines
- Overseeing campaign tracking implementation and advertising performance analysis
- Monitoring multiple strategic communication, marketing, and promotional activities and campaigns and making recommendations for optimization in real-time
- Monitoring peer and competitor marketing for marketing and strategic communication trends, design concepts and creative approaches
- Identifying and writing compelling stories to showcase students, faculty and alumni
5
Experience For Global Brand Marketing Manager Resume
- Developing & delivering key & core product marketing campaigns
- Forecasting, Managing & reporting budget for owned areas
- Developing master schedule and tracking campaign/project progress throughout lifecycle to ensure timely completion
- Assisting in presenting creative work to key approvers
- Analyzing data to inform strategy and developing personalized content for segmented audiences
6
Experience For Ilmxlab Brand Marketing Manager Resume
- Assessing designated market area (DMA) opportunities and tracking market trends
- Leading and/or collaborating on special projects/initiatives as assigned
- Attending meetings and working with committees
- Delivering timely UK/Brand plans to Global Marketing teams
- Multitasking & adaptableness – Live project execution, BAU activity & forward planning 6 months ahead
- Forecasting: With cross-functional team input and based on current performance, develop monthly product level forecast
7
Experience For Brand & Marketing Manager Christmas Resume
- Providing quality control (accuracy of information, on brand/message, on time, on strategy and on budget) and development/coordination of timelines
- Knowledge of compiling reports, building charts and graphs and displaying results in compelling ways
- Assist in training during on-boarding of new hires
- Clear understanding of year over year analysis, merchandising strategy and marketing KPIs
- Assist in training during on-boarding of new hires within collection
- Lead tactical coaching, support & advisement to property marketing teams
- Partners with Marketing leadership to develop strategy based on in-depth understanding of the consumer, the business needs and the category
- New product development from concept to go-to-marketing planning and launch
- Develop product concepts, including selling hook, for our independent salesforce
8
Experience For Digital Brand Marketing Manager Resume
- An open & creative thinker, keeping abreast of and utilising new industry developments, innovations and technology
- Provide franchisee guidance on optional campaign support materials/merchandising including custom request process
- Develop “world class” advertising; lead creative development for all advertising, promotions, collateral, and internal communication
- Develop marketing briefs to inspire and guide brand creative development
- Drive execution, push the integrated marketing teams to deliver innovative marketing strategies and tactics to more effectively reach, engage and inspire Fender’s target consumer
- Be the voice of the consumer and protector of the brand, ensuring all marketing programs are rightly targeted to drive the brand strategy with the right consumer
- Maintain and communicate the rolling product marketing launch calendar for all assigned launches and product lines, aligning timing, marketing mix and level of investment for each
- Sales enablement – communicate the relative importance and value proposition of Fender’s product and marketing stories to the sales team and key retailers through presentations and marketing tools that support the global Fender sales process
9
Experience For Brand Marketing Manager, Asia & Australia Resume
- Budgeting – Participate in the annual and quarterly budgeting process, set target spending parameters for assigned initiatives, help negotiate and maintain costs across functional departments, and track budget expenditures for planning & reporting purposes,
- Reporting – Lead the on-going recapping and evaluation of initiative execution in order to show results, share learnings and inform future planning. Prepare integrated marketing updates, status and monthly reports, and presentations for management and senior leadership team as needed
- Stakeholders -- Maintain effective working relationships with internal partners across marketing, product, sales, ops and finance, and external marketing agencies & resources as needed
- Consumer Trends – build relationships with key consumer groups and work closely with internal thought-leaders and external networks to identify influencers and stay current on market trends
- Market intelligence – be the expert on consumers/customers, how they buy and their buying criteria; be the expert on competition’s market positions and products
10
Experience For Assistant Brand Marketing Manager, CPG Resume
- Experience in managing projects and vendor relationships
- Has worked for OR with marketing agencies
- Familiar with marketing automation
- Oversee and manage brand assets and monitor co-branding materials
- Lead marketing plan and budget support to hotel teams and new openings
- Partner and align with regional Sales, Marketing & Revenue teams
- Support to RFP process for on-boarding brand firms for properties
- Support and contribute to the DOSM/Marketing Affinity Teams
List of Typical Skills For a Brand Marketing Manager Resume
1
Skills For Senior Brand Marketing Manager Resume
- Strong relationship management skills, both internal and external, including the ability to respond effectively to the most sensitive inquiries or complaints
- Strong product marketing expertise, with proven experience working closely with product, engineering, IT and developers
- Strong influencing skills – able to work across the commercial organization to achieve goals
- Strong brand and project management skills
- A proven track record of creating and executing successful marketing plans that are engaging and effective
- Solid understanding of brand theory as well as practical experience of the social/digital marketing landscape as well as traditional direct marketing tools
2
Skills For Associate Brand Marketing Manager Resume
- Proven experience leading brand marketing strategy and digital roadmap projects in a complex retail business and marketing environment
- Experience managing successful innovation of breakthrough experiences which have staying power in the marketplace
- Experience in working with media partners to find most effective and efficient way of reaching customers
- Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
- Excellent customer service, ability to establish strong working relationships with internal/external partners
- Highly collaborative, outstanding written and verbal communication skills
- Experience in a Brand Management/Marketing role with a Consumer Packaged Goods manufacturer
3
Skills For Brand & Marketing Manager Resume
- Experience required in related field (Marketing, Sales, Customer Experience)
- Experience with SQL and experience with ETL and OLAP processes, knowledge of data warehousing concepts
- Brand storyteller with excellent written and oral communication with demonstrated ability to craft and deliver compelling brand and product narratives
- Proven experience in a franchise or global brand marketing role, either client side or account management
- Socially and culturally adept with exceptional communication and collaboration skills
- Cut through complexity and manage multiple projects effectively
- Brand, category or product management experience in a national chain restaurant, agency or consumer products goods (CPG) environment required
- Experience in leading a team and creating a performance culture through developing and inspiring others
4
Skills For Global Brand Marketing Manager, Hoka Resume
- Experience producing and editing informational and marketing materials as well as talking points
- Experience in crafting marketing strategies and executing marketing campaigns
- Experience with qualitative and quantitative research methods in support of user testing, campaign concepting, and brand benchmarking
- Experience buying and placing paid media/advertising
- Experience defining, managing and tracking budgets
- Expert knowledge of creating and implementing digital marketing strategies – experience with different platforms and techniques
- Substantial experience of brand and marketing in a consumer facing business environment
- Experience managing and supporting multiple well-known global brands
5
Skills For Global Brand Marketing Manager Resume
- Experience in managing / leading within a complex matrix organization
- Experience communicating with and presenting to senior management
- Experience working with consumer-facing brands in the, retail, or luxury categories
- Experience using analytics tools and systems to measure marketing campaign/project success
- Experience directing research agencies to deliver innovative research (primary and secondary), as well as a love of conducting scrappy hands-on research
- Business modelling and forecasting experience at a category level
- Experience developing omnichannel/eCommerce marketing strategies and
6
Skills For Ilmxlab Brand Marketing Manager Resume
- Experience developing B2B marketing strategies
- Experience in launching and running integrated brand campaigns
- Experience analysing complex data sets and performing consumer research
- A marketing leader with exceptional experience translating breakthrough strategies to world-class campaigns, programs, and activations
- Excellent understanding of budgeting
- Significant marketing experience with deep exposure to strategy development and implementation as well as product management
- Ensures key decisions, that drive brand, Marketing, menu, and the in-store experience, are based on current, relevant insights and consumer data
- Understand thoroughly, brand associations and messaging for the multicultural consumer and analyze multicultural brand campaigns to gauge their effectiveness
7
Skills For Brand & Marketing Manager Christmas Resume
- Demonstrated knowledge of branding best practices and principles
- Several years successful marketing experience in an international company
- E-commerce marketing experience at a large retailer
- Experience in IT infrastructure field with at least 4 years in a product focused marketing role
- Demonstrated track record in influencing sales results
- At least two (2) years of experience in marketing
8
Skills For Digital Brand Marketing Manager Resume
- Willingness to respond to quickly changing priorities on short notice
- Four (4) or more years of experience in product marketing or brand management
- Direct experience with UX and testing on a variety of devices (desktop, mobile, tablet)
- Marketing experience in food and hospitality and/or lifestyle brand
- Experience working with lifestyle or boutique brands, services or products
9
Skills For Brand Marketing Manager, Asia & Australia Resume
- Strong acumen for tactical field marketing
- Experience with online marketing channels and the digital landscape
- Professional marketing/brand experience
- Experience in Brand Management and Consumer Marketing in FMCG, FinTech, Banks or related jobs
- Progressive consumer marketing experience
- Brand management or management consulting experience across FMCG, fashion or broader retail
10
Skills For Assistant Brand Marketing Manager, CPG Resume
- Automotive brand marketing experience
- Strong understanding of luxury execution and visual aesthetic
- Five (5) or more years of experience in marketing strategy development or brand management with supervisory responsibilities over direct or indirect reports
- Relevant experience and a record of successful cross-channel marketing campaigns
- Experience managing multiple campaigns, in a fast-paced, high volume environment
- Experience using Microsoft Excel & PowerPoint
List of Typical Responsibilities For a Brand Marketing Manager Resume
1
Responsibilities For Senior Brand Marketing Manager Resume
- He/she is a team player that is effective in collaborating with other functions to achieve the Company’s goals and objectives. He/she is focused on the needs of the customer with a commitment to customer service. He/she wills to maintain a consistently high standard of excellence for deliverables
- Creative with strong analytical skills and data-driven thinking
- Demonstrable excellent written and oral communication, presentation and problem-solving skills
- Strong analytical and problem solving skills with the ability to overcome business issues, propose solutions and make commercial decisions
- Established record of collaboration and good interpersonal and communication skills with diverse internal and external constituents
- Strong team player, project and people manager - able to gain trust, respect and confidence quickly and effectively
2
Responsibilities For Associate Brand Marketing Manager Resume
- Proven marketing experience at management level, preferably in a fashion, media or agency environment
- Effectively plans to ensure that top line sales goals and bottom line profit goals are met by overseeing the execution of brand strategies
- Solid marketing experience ideally gained in a global luxury environment
- Creative sense and communication skills
- Highly developed communication & presentation skills
- Strong affinity with fashion, culturally aware; with an in depth awareness of current fashion, music and lifestyle trends and a strong visual eye
- Model strong leadership behaviors including mentoring and developing a highly professional marketing staff
- Demonstrable experience leading and managing email, social media (LinkedIn) and/or display advertising campaigns
- Track record of developing creative and cost effective marketing tactics
3
Responsibilities For Brand & Marketing Manager Resume
- Experience setting up and optimising Google Adwords campaigns
- Experience optimising landing pages
- Cultivate strong working relationships and communication channels with Nordstrom and Nordstrom Rack marketing teams
- Experience of adhering to corporate brand guidelines
- Experience in Media planning & execution is highly desirable – Print, OOH, Digital
- Prioritize divisional and company business goals while advocating for vendor partners
- Ensure successful implementation of marketing programs for accounts (prioritize key accounts)
- Brand marketing experience
- Establishes strong relationships and a thorough understanding of the customer and/or consumer to maximize potential
4
Responsibilities For Global Brand Marketing Manager, Hoka Resume
- Experience with website analytics tools
- Experience in executing consumer marketing campaigns to drive adoption
- Experience consumer or business marketing for technology
- Professional experience in Marketing or Product Management in Internet and/or technology
- Strong understanding of web/mobile apps developer and industry landscape
- Experience executing global brand campaigns
- Develops communication strategies and marketing plans that outline messaging priorities and specific marketing programs to support messaging needs
5
Responsibilities For Global Brand Marketing Manager Resume
- Identify short and long term marketing goals. Review, analyze and report performance against goals to determine effectiveness
- Experience of advertising campaign development and production
- Experience of working in a global role with international markets as key stakeholders
- Strong understanding of digital media channels particularly social media and display
- Work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
- Experience in collaborating and working with creative teams
- PR experience with an understanding of what is newsworthy and how to garner attention of media and influencers
- Collaborate with Project Management, Creative and Consumer Revenue to assess the business impact of individual projects and prioritize accordingly
- Process and prioritize heavy workload and work efficiently
6
Responsibilities For Ilmxlab Brand Marketing Manager Resume
- A demonstrated passion for skincare
- Experience in brand marketing, Education, social impact or integrated campaign management at a top tier agency
- Developing and implementing brand marketing strategies for select marketing campaigns
- Working knowledge of A/B and multivariate testing, and ad serving tools
- Conducting and analyzing secondary research to identify opportunities (i.e. market trends, competitive analysis) that support brand marketing initiatives
- Driving marketing innovation and quality improvement
7
Responsibilities For Brand & Marketing Manager Christmas Resume
- Managing special marketing assignments
- Understanding and passion for luxury, retail, menswear, lifestyle, and fashion industries
- Assisting the DM in establishing processes to improve workflow and efficiency surrounding marketing projects
- Identifying required lead times, approval needs and processes for managing change requests
- Conducting project and campaign kick-off meetings as assigned
- Managing project and campaign budgets as allotted/applicable
- Employing project management software and techniques to request, track and provide project feedback
- Preparing regular assessment reports for DM
8
Responsibilities For Digital Brand Marketing Manager Resume
- Facilitating regular production status meetings with creative team and project sponsors
- Sharing expertise and findings with peers based on observation, analytics and survey results
- Identifying content opportunities that mutually support unit and institutional goals and objectives
- Leads developing, implementing and executing business plans and local trade marketing initiatives for the brand(s)
- Help deliver the overall New Balance marketing campaigns, working with our agency of record to deliver content and assets to our regional marketing teams
- Develop and manage media plans and spending by brand, considering product movement and inventory levels
9
Responsibilities For Brand Marketing Manager, Asia & Australia Resume
- Responsible for budget and P&L to ensure business vertical meets both the annual operating plan and the long range planning
- Contributes to the development and monitoring of the marketing budget
- Local Marketing & Sales
- Develop an end-to-end marketing plan and deliver this on time and within budget
- Track record managing external agency relationships and spend
10
Responsibilities For Assistant Brand Marketing Manager, CPG Resume
- Develop by market business plans to achieve brand targets responsible for in-market revenue and profitability within context of brand positioning
- Establish in market marketing mix for assigned category/brand(s)
- Input brand product needs including needed price points and target retail margins
- Execute and manage a fully integrated marketing plan
- Establish local market advertising mix plan and manage local market commercial adaptation
- Commit media dollars to support programming
- Proficiency in Microsoft Word/Pages, PowerPoint/Keynote, Adobe Acrobat, Photoshop or other photo editing program and social media platforms
- Brand planning and strategy
- Responsible for brand forecast, performance analysis, budgeting and profitability goals
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