Business Insights Analyst Resume Sample
Fanny Bartoletti
552 Kelvin Harbors,
San Francisco,
CA
+1 (555) 865 4310
Work Experience
Senior Business Insights Analyst
05/2018
-
PRESENT
Philadelphia, PA
- Develop and prove hypotheses to evaluate new growth opportunities and optimize existing business initiatives
- Partner with product, marketing and media teams to develop, prototype, and monitor success of new programs
- Become the business analytics subject matter expert to internal and external partners
- Communicate results of new initiatives to executives and cross-functional teams
- Use a variety of methodologies to measure marketing effectiveness, attribution, ROI and cross-device effects
- Apply statistical techniques and build mathematical models to solve business problems
- Conduct research and insightful analyses to help Marketing teams determine which creative, channels and networks are successful or not
- Advocate and communicate our marketing strategy working closely with different internal teams and departments
- Derive analytical methods to better understand both the short and long term impact from our marketing touch points
Business Insights Analyst
12/2010
-
11/2017
Los Angeles, CA
- Develop strong relationships with advertising partners, our agencies (both creative and media) and stakeholders throughout the business
- Understand and apply different experimental designs as appropriate for marketing campaigns and an ability to analyse, interpret, and communicate results
- Proactively seek opportunities to improve reporting, analytics and the way information is shared with all teams
- Conduct quantitative data analysis of product and business results - dig deep in historical data, develop predictive models and provide business insights
- Actively participate with Finance, Sales, Legal and Product Management - structuring and analyzing large and complex deals to maximize key business metrics. Become their business partner
- Present work to functional leaders and executives on a regular basis. Anticipate business questions by proactively developing targeted analysis
- Experience in business analysis, data science or finance in the enterprise computer, network or data center products
Senior Business Insights Analyst
03/2008
-
11/2010
Detroit, MI
- Strong analytical and problem solving experience, combined with strong business judgment and an ability to present analysis in a clear and compelling manner
- Quickly gain and maintain credibility with executives
- Strong and effective verbal and written skills
- Subject-matter expert in SQL, Salesforce, Netsuite and analytical tools (ex - Excel pivot tables, R and Tableau)
- Competitor and industry research
- Development and summarization of key findings in presentations
- Advanced computer skills, with emphasis on MS Excel, MS Power Point, BI, SAS, Access
Education
University of Saint Francis
2004 - 2008
Bachelor's Degree in Business
Professional Skills
- Experience in liaising with external partners and strong relationship management skills
- Excellent communication skills, works collaboratively as part of a team and demonstrable experience in 'out of the box' thinking to drive business growth
- Excellent verbal and written communication skills to present and communicate detailed information effectively
- Strong verbal skills, aptitude for highly creative solutions, strong attention to detail
- Strong oral and written communication skills, with strong attention to detail
- Strong communication skills, aptitude for highly creative solutions, strong attention to detail
- Programming skills and experience with one or more of the following: VBA, PC SAS / SAS Enterprise Guide, MS SQL server
How to write Business Insights Analyst Resume
Business Insights Analyst role is responsible for business, advanced, analysis, sql, tableau, analytical, excel, interpersonal, insights, sas.
To write great resume for business insights analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Business Insights Analyst Resume
The section contact information is important in your business insights analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Business Insights Analyst Resume
The section work experience is an essential part of your business insights analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous business insights analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular business insights analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Business Insights Analyst resume experience can include:
- Excellent facilitation and influencing skills with senior stakeholders
- Strong IT skills generally to include Word, PowerPoint, Sharepoint, Microsoft 365
- Effectively prioritize multiple tasks and meet required deadlines
- Proven analytical and quantitative skills and the ability to use data and metrics to back up assumptions, develop business cases and drive change
- Excellent inter-personal and communication skills with both technical and non-technical individuals
- Good interpersonal skills and ability to remain focused-yet-flexible in a fast-paced internet company environment
Education on a Business Insights Analyst Resume
Make sure to make education a priority on your business insights analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your business insights analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Business Insights Analyst Resume
When listing skills on your business insights analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical business insights analyst skills:
- Good communication and presentation skills, strong collaborator
- Strong inter-personal skills to build solid relationships across a variety of areas within TDBG
- Strong communication skills including building and delivering presentations for non-technical audiences
- Analytically-anchored problem solving skills, with a solid background working with data and conducting analysis
- Demonstrated analytical, modeling and problem solving skills
- Advanced Microsoft PowerPoint, Access, Excel, good understanding of databases, SQL skills
List of Typical Experience For a Business Insights Analyst Resume
1
Experience For Senior Business Insights Analyst Resume
- Building Collaborative Relationships with Internal & External stakeholders to understand and prioritize big data requests
- Proven history of negotiating and obtaining commitment from internal stakeholders
- Strong understanding of reporting and database environments, processes, ad associated applications
- Maintain strong relationships with all stakeholders including Business partners, Retail Risk Management and operations
- Strong customer service focus with an ability to utilise reporting capability of our systems to provide added value to our management
- Experience in building data-centric presentations
2
Experience For Lead Business Insights Analyst Resume
- Proven track record of independently managing projects in a high-performance culture
- Experience with SQL (Oracle, Vertica, Hive, MySQL, etc.) is required
- Working with marketing teams to identify the optimal marketing channel mix based on analysis and return on investment
- Communicating insights to management through compelling story-telling and data visualization
- Leading the interpretation of complex business issues, generating multifaceted insights, identifying opportunities to drive business growth and value
3
Experience For Business Insights Analyst Senior Resume
- Building campaign and KPI dashboards to enable tracking and to provide insight and rigour into the interpretation of campaign results
- Synthesizing complex and vast amounts of information and translating into actionable insights and strategies
- Presenting and communicating generated insights and recommended business actions to stakeholders/business leaders in an easily digestible manner
- Providing informative, valuable and actionable insights gained from reporting on the consumer contacts received in Consumer Services
- Partnering with department leaders to build analytical solutions to deliver on business goals
- Building data models to support complex analyses
4
Experience For In-market Business Insights Analyst Resume
- Developing written communications in Power Point that convey analyses and insights in a cohesive story
- Executing with excellence on key programs/plans and data requests accurately and within a timely manner
- Understanding of OLAP business intelligence applications
- Making recommendations on optimized sales territory structures aligned to strategy and business performance objectives
- Enable the Growth Marketing team to make strategic decisions by developing, automating, maintaining key business reports and data visualization tools
- Develop and maintain accurate tracking, capturing and reporting of key Payments data and business metrics
- Design champion / challenger strategies that lead to ongoing learning and improvement
- Assists in developing the financial plan including model development and maintenance
5
Experience For Digital Analytics Senior Business Insights Analyst Resume
- Identifies possible issues/opportunities and assists in developing / scoping solutions
- Provide insight into key business questions regarding competitive positioning
- Maintain, prepare and present loss and volume forecasting
- Create management reporting for fraud metrics, strategy performance and trends analysis
- Provide ad-hoc analysis to support decision-making at the executive level
- Contribute to the scope and direction of cardiovascular, metabolic, renal, hematology (CMRH) products, while working under editorial and production deadlines
- Develop and apply a detailed understanding of CMRH indications and drug development processes
- Provide regular subnational reports to LOC sales and marketing teams
- Run ad hoc data analyses to support LOC decision-making
6
Experience For Senior Manager Business Insights Analyst Resume
- Work on own initiative and drive forward the MI capabilities of the Department – being proactive as well as reactive
- Understand customer requirements and translate into reporting outputs
- Advanced user of Excel – in particular ability to manipulate data from different sources into a usable format using formulas, pivot tables and chart tools
- Evaluate and quantify the success of Global Account Review reporting
- Input into the long term strategy of Global Account Review reporting
7
Experience For Business Insights Analyst Resume
- Development of Sales reporting and market level business insights
- Understand the level and sophistication of reporting in EMEA Bank Partners
- Independently working with regional partners/customers to deliver on custom value analytics & actionable insights
- Set up induction for new RB starters, schedule periodic training for RB colleagues with key syndicated data agencies (e.g. Nielsen/Dunnhumby/Brandview)
- Provide reporting to support specific ad campaigns and acquisition efforts across various channels (TV, display, search, social, etc.)
8
Experience For Senior Business Insights Analyst Resume
- Produce and socialize internal reporting and analysis relative to consumer behavior, website vitiation and search activity
- Execute and report on ad hoc Ad testing
- Leverage technical abilities and TDA data warehouse to aid in data gathering
- Identify appropriate datasets to be able to support analytics with the understanding and ability to conduct data extraction
- Secondary & Syndicated data resource expertise
- Ad-hoc research and analysis
- Become a subject matter expert on the end-to-end operational process
9
Experience For Lead Business Insights Analyst Resume
- Stay abreast of events in CMRH drug development
- Take advantage of massive amounts of structured data to understand how to improve our business success and our teams’ efficiency
- BA/BS in Math, Statistics, Economics, Computer Science, or other quantitative field
- Brings strong contribution to Situational Analysis in the Brand Plan by providing information from e.g. market research and translating it into strategies for the Product
- Analyze market and product performance at the national and sub-national level using audit data and internal data systems to understand influencing factors and the impact of promotional initiatives undertaken by both Shire and the competitors
- Validation of individual market level reports (e.g. IMEX Score cards) for specific RB markets that the CMI team is responsible for
10
Experience For Business Insights Analyst Senior Resume
- Build and maintain a quarterly ad effectiveness dashboard and accompanying presentation to Ad & Brand teams
- Coordinate with agency partners in ad operations to ensure all digital media are tagged to support ad effectiveness analysis
- Provide in-depth analysis of results at the Area and Territory level to support excellence in promotional results allocation
- Liaise with outside data vendors to ensure proper information is provided for Shire systems
- Makes recommendations that best meet the client’s objectives
- Applied knowledge of CRM and the sales and service functions, with emphasis on Salesforce capabilities
List of Typical Skills For a Business Insights Analyst Resume
1
Skills For Senior Business Insights Analyst Resume
- Business and / or data analysis experience with advanced Excel and SQL skills required; Understanding of QlikView or other BI tool
- Customer Focusedness, Strong Communication Skills, Focusing on Improvement
- Proven ability to develop and maintain business partner relationships through superior interpersonal, communication and influential skills
- Strong analytical, attention to detail and problem-solving skills
- Strong critical thinking skills, business acumen, and ability to generate insights from data
- Strong statistical modelling skills, particularly time-series
- Excellent numerical and analytical skills, attention to detail and an inquisitive mindset
2
Skills For Lead Business Insights Analyst Resume
- Organizational skills, with the ability to work in a fast paced environment and manage multiple deadlines and priorities
- Strong Google sheets/excel management skills
- Good verbal and written communication skills along with high attention to detail
- Effectively manage and prioritize multiple business initiatives, projects, ah-hoc analysis requests with business stakeholders and/or partners
- Strong technical skills like the ability to develop VBA and SQL
- Outstanding oral, and written communication and presentation skills, particularly around data visualizations and summarizing results
- Business analysis skills and the ability to provide meaningful insights for sound decision making and to inform strategic initiatives and planning
3
Skills For Business Insights Analyst Senior Resume
- Advanced Excel skills, and working knowledge of Tableau
- Strong SAS, SQL or Python experience and working with a complex data infrastructure
- Advanced Excel skills, and working knowledge of Tableau and Alteryx
- Experience in datamining and visualization; specific experience in SQL as BI applications such as Tableau and DOMO
- Intermediate to advanced skills with data visualization and profiling tools and techniques
4
Skills For In-market Business Insights Analyst Resume
- Intermediate to advanced skills using Tableau
- Advanced skills with Tableau data visualization and profiling
- Analytical skills to critically evaluate sales data for use in directing actions
- One to three years of proven experience in business analytics, reporting and data visualization
- An overall understanding of the considerations which are integral to a good experience for online customers
5
Skills For Digital Analytics Senior Business Insights Analyst Resume
- Advanced Excel modelling and analytical capabilities. (VBA and Macro levels skills are desirable)
- Demonstrated experience in delivering high quality, high impact analytical solutions to solve business problems
- Critical thinking skills, business acumen, and ability to generate insights from data
- Statistical modelling skills, particularly time-series
- SQL and/or Tableau skills would be an asset
- Experience, with 2+ years of work experience in data analytics
- 3 years experience, with 2+ years of work experience in data analytics
- Demonstrated experience with project management, communicating with leaders, and developing analytics roadmaps
- Communicate effectively with anyone in any environment
6
Skills For Senior Manager Business Insights Analyst Resume
- Utilize data visualization skills to present findings in a clear and concise manner
- Knowledge of database structures and database querying tools, and prior data manipulation experience with tools such as SQL, Excel, R, Python, etc
- Building and maintaining strong working relationships with the various teams in Business Banking and other partners
- Developing and implementing sound analytical models to support and measure campaign performance, channel effectiveness
- Applying collaborative and strong stakeholder management approach to constructively influence and persuade stakeholders and partners where appropriate
- Proven ability in clearly defining a problem, collating the required information, analysing the results and presenting findings
- Experience in one or more of the following areas: marketing, reporting, customer insight/analytics, risk management
7
Skills For Business Insights Analyst Resume
- Experience of SAS coding in a business environment (standard SAS/SQL functions, monitoring jobs, reviewing log files, macros)
- Experience delivering enterprise-scale analytics projects using data mining, statistical, and other analytical approaches
- Experience defining metrics and developing reporting/dashboards that are aligned to critical business needs
- Enable effective decision making by gathering, and analyzing large amounts of data
- Experience in a customer analytics role building, analyzing, and presenting statistical models
8
Skills For Senior Business Insights Analyst Resume
- Experience in analyzing and interpreting complex data sets
- Experience in modeling and forecasting pharmaceutical markets
- Experience in analysing and interpreting complex data sets
- Experience in modelling and forecasting pharmaceutical markets
- Previous experience with supporting data staging
- Experience using reporting and data visualization tools (i.e.-Tableau, Power BI, Spotfire, Microstrategy etc.)
- A/B testing experience, including use of tools such as Test&Target or Google Content Experiments
- Maintain a weekly brand equity dashboard using data inputs from cross-functional teams, including Client Experience/Voice-of-Consumer and Market Research
9
Skills For Lead Business Insights Analyst Resume
- Experience working with media serving and analytics platforms (i.e. Omniture, AdWords, DCM, etc.)
- Experience summarizing and communicating key financial information
- Experience in a field relating to data analysis, either in a start-up, consulting or finance environment
- Flexibility to adapt and manage with competing priorities and the ability to shift focus as dynamic business needs evolve
- Experience analyzing financial statements with ability to assess revenue & cost drivers on a P&L
- Experience in training sales teams on analytics and/or CRM tools and reports
- Experience in business or consumer insights, marketing analysis, and/or consumer/market research projects
- 1-3 of years’ experience required with extensive working knowledge of general office practices
- Professional experience using data to influence business decisions
10
Skills For Business Insights Analyst Senior Resume
- Experience with the Adobe Marketing Cloud stack, specifically Adobe Analytics, Adobe Audience Manager & Adobe Target
- Intellectually curious, analytically rigorous, hard-working and a good business intuition
- Strong analytical mindset to influence data-driven decisioning
- Strong technology background, including JavaScript
- Experience using tag managers, for instance Google Tag Manager or Signal
- Two or more years’ experience at a top-tier firm in an analysis, market research or consulting role
List of Typical Responsibilities For a Business Insights Analyst Resume
1
Responsibilities For Senior Business Insights Analyst Resume
- Excellent written and oral communication skills; Excellent listening, presentation and interpersonal skills. Ability to communicate ideas in both technical and user-friendly language
- Leverage your analytics expertise and brand/Therapy Area knowledge to align and support affiliates during key business processes such as Business Reviews and Brand Planning process. Support the preparation of slide decks for business reviews & forecasts
- Support the Business Insight Lead in the forecasting process for the UK/IE commercial business. Partner with the local commercial teams to identify key drivers and assumptions and execute modelling/forecasting as required to enable strategic decisions
- Ideally 2 years’ experience in analyst or executive role in a quantitative Research Agency or a multinational Fast Moving Consumer Goods (FMCG) company
- Robust project management skills with a focus on meeting delivery timelines
2
Responsibilities For Lead Business Insights Analyst Resume
- Experience in data warehousing development, large scale data acquisition, transformation, and cleaning, both structured and unstructured data
- Experience in reporting/analytics roles across multiple disciplines (eg. sales, customer service/operations, financial/commercial)
- Good understanding of financial statements & analysis
- Measure and evaluate the effectiveness of marketing programs for continual improvement and optimization
- Demonstrates curiosity and learning agility about what drives business trends and customer behaviors
- Experience in sale analytics or business analytics
3
Responsibilities For Business Insights Analyst Senior Resume
- Building reporting cubes and develop COGNOS reports to assist the business with actionable insights
- Deep understanding of COGNOS, SQL coding and reporting automation
- Assist Senior Manager in sourcing data from disparate Marketing analytics interfaces
- Assist in translating business stakeholder requirements into reporting deliverables, with a bias toward automation
- Supports forecasting of patients, in market units and market shares
4
Responsibilities For In-market Business Insights Analyst Resume
- Assemble insightful presentations on the competitive Advertising landscape and trends
- Provide insightful ad hoc analysis to support decision makers within Marketing
- Assist in the evaluation of new, prospective Advertising analytics vendors
- Assist in coordinating brand valuation model refreshes to help ensure we are aware of any changes in the brand’s economic value
- Coordinate recurring regression analyses with internal and external analytic partners against our brand perceptual attributes
- Produce reporting on brand interaction funnels/journeys for the firm and specific to various business units
- Independent and critical thinking
- Assists with conducting feasibility review of business plans and for projects/initiatives
5
Responsibilities For Digital Analytics Senior Business Insights Analyst Resume
- Identify data gaps that exist to the data reporting and data management teams and partner on how those gaps can be closed
- Basic understanding of standard product metrics such as conversion rates, response rates, ROI, etc
- Highly proficient in SQL Server coming into the role
- Develop datasets to support advanced analytics and reporting
- High level of comfort with large relational data sets, database mining and manipulation
- Familiarity with set-up and management of online reporting tools such as QlikView, Domo or Pentaho
- Continually test and maintain data integrity within proprietary reporting tool
6
Responsibilities For Senior Manager Business Insights Analyst Resume
- Support Sales and Operations teams, as well as retail and CPG partners with ad hoc reporting requests
- Data obsessive and comfortable getting familiar with a range of acronyms such as CPA, LTV, ROI, AOV
- Influence and collaborate with internal and external technical and non-technical stakeholders, while communicating data and analyses in a simple way
- Pro-active, action-oriented and energetic, with a focused and pragmatic approach to problem solving and driven to achieve even when faced with obstacles
- Cope with uncertainty and a fast-moving environment
- Create high level management information and business insights by analyzing global operational performance
- A passion for data analytics, including knowledge of key industry trends
- Interpret/analyse data and present information to Senior Management in written report format which can be easily understood
- Impeccable attention to detail and drive to ensure 100% accuracy of Data
7
Responsibilities For Business Insights Analyst Resume
- Gathering requirements for analytical projects through discussion with the business and leverage knowledge and shared learnings from other team members, divisions and OPU’s to deliver the project in time and on budget
- Implementation of compliance requirements. Performs all Company business in accordance with all regulations and BICL compliance guidelines and procedures. Demonstrates high ethical and professional standards with all business transactions in order to maintain BICL’s excellent reputation within the industry
- Develop understanding of the key business and industry drivers of McKesson Canada’s business units and conduct major competitive assessments/market reports, identify important changes and clearly communicate impact to stakeholders
- Relevant experience in an Analytic role with a Financial Institution
- Consult with management to understand current and future business goals and strategies, and ensure that high-visibility reporting and analysis is aligned
- Develops metrics and delivers performance management reports on both Quebec-based customers and McKesson Canada’s wholesale business, across all aspects of operations, sales, procurement, financial themes, etc
- Disseminate multiple complete data sets to generate data insights which address strategic and tactical business issues
8
Responsibilities For Senior Business Insights Analyst Resume
- Deep dive analysis into Virgin Mobile data to understand drivers of business performance and consumer metrics such as acquisitions, upgrades, churn, base mix and product usage
- Manage business stakeholders to understand key analytics requirements and minimize ad hoc and duplicate analysis by incorporating into comprehensive analytics framework
- Demonstrated approach to analytics from a business user perspective and ability to translate data into relevant and meaningful business insights
- Total experience
9
Responsibilities For Lead Business Insights Analyst Resume
- Present insights and recommendations and help influence business decisions at a senior level
- Production of Corporate Global Account Reviews for key clients
- Identify insight from reports to drive business opportunities
- Leverage best practices from external market and the proprietary business
- Create and manage agency delivery of standardized and custom reports, conduct quantitative market/sales/product analysis providing day to day support to CMI and Marketing Teams
10
Responsibilities For Business Insights Analyst Senior Resume
- Work together with data providers (Nielsen/ Dunnhumby/ Brandview) to ensure data integrity, help resolve user issues with Nielsen software, database delivery and queries and reporting errors
- Tend to data requests from various parts of the business (RB HQ, Po1 Teams both within UK and those outside of UK)
- Manage CMI & BI project commissioning process with external agencies, including, raising purchase orders, receipting and resolving invoice exceptions in conjunction with Finance & external invoice processing team
- Help maintain budget trackers with up to date information
- Help maintain communication and manage expectations of all internal key stakeholders on critical issues & projects
- Review news releases, company earnings statements, articles and company blog posts to extract and socialize insights relative to the TD Ameritrade business
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