Insights Analyst Resume Sample
Pierce Leffler
7571 Lavada Stream,
Philadelphia,
PA
+1 (555) 761 7542
Work Experience
Senior Insights Analyst
11/2016
-
PRESENT
Los Angeles, CA
- Operate and succeed in ambiguous environments
- Proven experience in a senior analyst or team leader role; autonomous decision-making; setting key performance targets/objectives and management/development of less experienced analysts
- Become an expert in data analysis and delivery using LivePerson’s new data mining product offering, including the use of integrated third-party business intelligence tools
- Establish trust and create a consultative relationship with key project stakeholders to understand their business drivers, identify key performance goals, and to structure relevant reporting and analysis to measure progress
- Develop repeatable processes for defining requirements, soliciting feedback and identifying areas for further development for your reports and analysis from key customer and internal stakeholders
- Conduct multiple analysis projects from inception as an unstructured business question through to report delivery, including creating data models, identifying interrelationships and drivers, synthesizing results, outlining implications and making strategic recommendations
- Work closely with LivePerson Program Managers to ensure your analysis and reporting fully supports the brand’s established KPIs, business processes and program goals
Insights Analyst
03/2011
-
08/2016
Houston, TX
- Build case studies and provide audience-related statistics where appropriate to support sales team
- Perform competitive research and pull industry standards from reputable sources to give context to analyses and insights
- Mining and generation of data, data analysis, data modelling and data driven insights and recommendations across the Category, Consumer, Customer & Shopper space to deliver facts, insights and recommendations
- Use analytics and insights to enhance decision making and maximise business opportunities enabling Category, Sales, Marketing teams and other key stakeholders to develop Category, Consumer, Customer and Shopper understanding
- Build and maintain collaborative relationships with colleagues within the team as well as cross-functionally to ensure shared objectives are clear, communication is open and insights and recommendations provided are understood
- Provide regular and ad hoc reports as requested and required by the business (global, regional and local), checking reports for data quality and errors and ensuring reports have up-to-date information
- Manage Kellogg’s online communities, including questionnaire development, scripting and reporting, to deliver brand, consumer & shopper insights to the business in a timely manner
- Conduct end-to-end management of research projects under the guidance of the Insight Manager as well as provide support on larger scale projects
- Analytical work: ability to manage business metrics and crafts simple stories underpinned by analytics. Advanced use of Excel, databases, PPT. Drive continuous improvement and learning connecting the dots across different sources
Experience Insights Analyst Internship
04/2005
-
10/2010
Los Angeles, CA
- Design, develop, and tune analytical models to facilitate product offering growth and value
- Develop and execute data-driven and consumer-focused research to ensure initiatives are grounded in consumer understanding
- Manage available data including Nielsen, Google Analytics, social, and other data platforms to monitor business performance and identify areas for optimization
- Monitor and communicate KPIs and other performance-related trend assessments to relevant department leaders and senior management
- Collaborate with Scripps consumer insights and analytics teams on mutual projects
- Provide training and support to enable Newsy staff to pull and analyze their own data sets when possible
- Coordinate test setup and measurement with editorial, product and marketing
Education
Southern Adventist University
2000 - 2005
Bachelor's Degree in Business
Professional Skills
- Skills required: Excellent communication, synthesis skills, and proven track record of working across teams/areas
- Excellent planning, prioritizing, and organizational skills. Self-managing/motivating with the ability to balance competing priorities in a dynamic environment
- Strong analytics skills: proven track record of leveraging data to drive customer experience optimisation
- Strong data visualization, reporting, dash-boarding, and presentation skills with experience with Tableau, Looker or equivalent BI tool
- Experience in business strategy, insights, analytics, finance, or engineering, with very strong analytical & problem-solving skills
- Excellent written and verbal communication skills with relevant experience in presenting ideas and data to senior leadership to guide decision-making
- Strong business acumen, analytical, and problem-solving skills – including data structuring, quantitative reasoning and implication development
How to write Insights Analyst Resume
Insights Analyst role is responsible for analytical, presentation, excel, business, design, reporting, analysis, database, organization, leadership.
To write great resume for insights analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Insights Analyst Resume
The section contact information is important in your insights analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Insights Analyst Resume
The section work experience is an essential part of your insights analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous insights analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular insights analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Insights Analyst resume experience can include:
- Prior experience building effective data visualisations with reporting tools such as Tableau, Qlikview, Power BI
- Strong writing and communication skills including the ability to present to senior and executive management
- Strong analytical toolbox and sound problem-solving skills
- Able to work assertively as and when required, with strong influencing skills
- Academic education in Economics or Marketing. Structured with strong analytical, presentation and project management skills
- Strong analytical skills with applied understanding of statistical methodologies
Education on an Insights Analyst Resume
Make sure to make education a priority on your insights analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your insights analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Insights Analyst Resume
When listing skills on your insights analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical insights analyst skills:
- Strong analytical, investigation and problem solving skills with the ability to demonstrate a thorough and detailed approach to all assignments
- Very strong collaboration, interpersonal, and communication skills (effective written and oral communication with a variety of levels of personnel)
- Analytical and problem-solving skills and strong attention to reporting accuracy
- Strong Analytical, Critical Thinking and Multitasking Skills
- Strong computer skills, including MS Office Suite applications, database information sources and web applicationsMarketing & Sales
- Excellent communication skills to liaise with stakeholders of differing levels across the business
List of Typical Experience For an Insights Analyst Resume
1
Experience For Senior Insights Analyst Resume
- Build and maintain a strong understanding, skill in use, and application of technical skills and internal data/tools (e.g. Merlin)
- Strong communicator (Proficient presentation skill), especially in written form (report writing skill)
- Excellent communication (verbal/written) and storytelling skills
- Strong collaboration and cross-functional relationship building skills
- Strong analytical skills and data - driven thinking
- Strong analytical skills and an aptitude for social media analytics in particular; fluent in Excel
- Strong verbal and written communication skills; proficient in Powerpoint / Keynote
- Approachable, strong interpersonal skills and an energetic team player
- Strong spreadsheet data manipulation, modeling, and charting skills (Excel, Google Sheets)
2
Experience For Digital Insights Analyst Resume
- Solid communication skills, including both written and verbal
- Strong project and timeline management skills
- Strong and demonstrated critical thinking, strategic thinking, process improvement, relationship-building and problem-solving abilities
- Strong experience with business intelligence and data mining tools such as BusinessObjects, Microstrategy, Tableau, or SAS Enterprise Guide/Miner
- SQL &/or R Programming skills
- Advanced Excel skills – Pivot Tables, VLookUps, conditional formatting, etc
- Technical: with an expert understanding of Microsoft Excel and PowerPoint, SQL skills, and more
- Build cross-functional consensus for operational improvements and partner effectively with other teams
3
Experience For Market Insights Analyst Resume
- Analyze data and prepare reports or dashboards, effectively storytelling the information
- Strong experience with digital analytics tools including Adobe/Omniture, Google Analytics and other 3rd party data collection tools
- Build cross-functional consensus for operational improvements and partner effectively with other teams to deliver these solutions
- Identify, evaluate and implement category analysis methods to most effectively draw insights that lead to sales and category growth opportunities
- Well-developed interpersonal skills and the ability to consult and influence stakeholders
4
Experience For Client Insights Analyst Resume
- Able to effectively work with, and manage internal stakeholders and external agencies
- Performance Management: Confirmed people management and leadership skills
- Skills with SPSS or other statistical software, Excel, PowerPoint, Word
- Collaborative and able to work effectively in a team environment
- Embrace change, constructively negotiate constraints, and effectively leverage resources to create exceptional outcomes
- Creating & presenting strong, visually pleasing and compelling PowerPoint decks to clients
- Working experience in data analysis or related field
- Experience in analyzing and interpreting data and delivering actionable insights with strategic thinking
5
Experience For Senior / Lead Client Insights Analyst Resume
- Professional experience of conducting consumer research and / or user testing and applying insights in a market research agency or department setting
- Experience at a senior level as an Insights Analyst delivering and producing the insights. 5+ years in data analytics and problem solving
- Relevant professional experience analyzing and interpreting data, with increasing levels of responsibility
- Experience developing and applying statistical or machine learning methods in a corporate environment through applications such as R, Python, or SAS
- Experience of working with campaign management tools and managing Google advertising word campaigns
- Demonstrate positive team behavior by inspiring and supporting the team and internal partners
6
Experience For Product Insights Analyst Resume
- Passionate about building sustainable business propositions with sound evidence and planning
- Extensive experience with data analysis and querying using Unix, SAS and/or SQL
- Data analytics, modeling and reporting experience
- Experience working with large sets of data and pulling directly from various data sources.
- Working experience in analytics, market research, insights, research, or other related field
- Experience in known management consulting or business operations and analytics environment
- Experience using Tableau and Qlikview is desirable though not a necessity
- Experience in a client facing role
7
Experience For PDC Insights Analyst Resume
- Experience in a role requiring data interrogation, analysis and visualisation
- Lead the ongoing relationship and service provision from Nielsen : day to day data delivery, collaboration calendar (WIPs), prioritization of workload
- Experience with accountability in the field of Market Research and/or Customer Insights & Analytics including
- Experience using SAS or SQL an advantage
- Excellent understanding of technology BI landscape
- Experience working with Cognos an asset
- Experience in analytics or consulting
- Experience in the technology industry providing actionable insights to customers
8
Experience For Operational Insights Analyst Resume
- Experience working collaboratively with teams to accomplish goals
- Experience working in an analytical field
- Experience working in multi-faceted and matrixed organizations
- Proven ability to develop deep understanding of end users' mindsets and behaviors based on analysis of multiple data sources
- Skilled proficiency using web analytics tools such as Adobe Site Catalyst, Adobe Test&Target, Google Analytics, etc
9
Experience For Workforce Insights Analyst Resume
- Passion in customer experiences, driving results and technology
- Demonstrated exposure to a variety of Marketing, Sales and/or Commercial functions in large organisation
- Strong understanding of data warehouse structure and data extraction
- Significant experience of working with data warehouses (ideally but not essentially Siebel and OBIEE)
- Ideally experience of working with Siebel, Oracle Business Intelligence and Salesforce.com
- Experience with one or more statistical languages and software (SAS, SPSS, Stata, Matlab, Python, Alteryx, Microstrategy, SQL)
- Preference for candidates with a strong understanding of multicultural issues and culture
- Open to up to 40% international travel Experience with the telco/mobile operator industry is highly desirable
- Experience with large-scale datasets required
10
Experience For User Insights Analyst Resume
- Relevant work/internship experience
- Experience working in data driven role in entertainment or agency
- BS in Mathematics, Economics, Computer Science, Information Management or Statistics or relevant job experience
- Media and entertainment experience necessary
- Relevant experience in a digital data-focused role, preferably at a media company or relevant industry
- A passion for The Dodo brand and a strong curiosity about what drives trends on social & digital media
- Drive strong recommendations and action planning with business teams
- Experience desired in the OTT space and/or streaming media industry
- Conceptualize, scope, and validate potential new solutions and applications
List of Typical Skills For an Insights Analyst Resume
1
Skills For Senior Insights Analyst Resume
- Experience with facilitation and project management skills
- Excellent communication, teamwork, collaboration and analytical skills
- Has strong communication skills (both written and verbal)
- Experience with project management including coping, prioritizing
- Microsoft Excel skills, understanding and applying Excel Formulae, designing Pivot Tables
- Remedy, Service Now, Xtraction and/or BMC Analytics reporting skills
- Project management skills - Liaise with external research partners and ensure that partners are delivering on defined deliverables
- Strong preference for experience with Teradata, Hadoop (Hive/Pig), Tableau and/or Python
2
Skills For Digital Insights Analyst Resume
- Work independently, to effectively search data sources, scrutinize and report out findings
- Experience with project management and working cross-functionally with data services, engineering, marketing and sales teams
- Experience or exposure to data analysis including querying databases using SQL
- Experience with statistical analysis, regression modeling and forecasting, time series analysis, and data mining
- Data Analysis experience supporting Finance, Sales, Marketing, Manufacturing or Product organizations
- Experience in advertising and marketing analytics
- Experience working in a consulting or analytical field
- Experience convincing others of the value of fact-based insights, guiding team members in the analytical process and solution development
3
Skills For Market Insights Analyst Resume
- Experience working in a collaborative team and managing complex, multi-workstream programs to develop and deliver high-quality analysis and recommendations
- Experience turning data into insights and presenting to internal and/or external stakeholders
- Exposure and business-applicable experience using intermediate statistical modeling techniques (Regression, Cluster, Factor and/or Drivers Analysis)
- Experience using social listening tools (Sysomos, Radian6)
- Experience using marketing automation tools (Hubspot, Marketo)
4
Skills For Client Insights Analyst Resume
- Experience in using Microsoft Excel, Tableau, Business Objects and/or other dashboard development tools in order to create actionable insights and reporting
- Has knowledge and experience in various project methodologies, including agile
- Strong understanding of technical terminology and business processes in order to translate & aggregate complex data into key actionable insights
- Experience in the IT industry in a large complex computer environment
- B2B customer experience expertise
- Good team player: confident, sociable, flexible
- Where appropriate escalate and prioritise issues with informed rationale and associated recommendation
- Good knowledge in Excel Spreadsheet and PowerPoint
5
Skills For Senior / Lead Client Insights Analyst Resume
- Experience with Teradata, Hadoop (Hive/Pig), Tableau and Python
- Experience working in a sales organisation with senior leaders
- Experience managing complex, multi-workstream programs
- Experience of working in a collaborative team
- Experience working in Agile or Lean environment
- Experience conducting research in B2B industries
- Work experience in an analytical role (preferably involving business/financial analysis and consumer/market research)
6
Skills For Product Insights Analyst Resume
- Experience in the Technology and/or Consultative industry providing actionable insights to customers
- Experience in analytics or consulting
- Experience with data analysis and storytelling
- Experience in digital marketing analytics
- Experience of working with agencies and a familiarity with the media agency landscape
- Experience in a client facing role
7
Skills For PDC Insights Analyst Resume
- Experience in a role requiring consultative stakeholder engagement
- Experience in a role requiring research, data interrogation, analysis and visualisation
- Experience working across a matrixed organization
- Approx 2 years of experience working in a customer-focused insights role, likely from a market research company
- Experience in accounting, data analytics, or data-driven process improvement
- Excellent command of Facebook actionable insights platform, statistical analysis tools (e.g. SPSS) ,web analytics, social listening tools
- Experience in a client facing role
- Proven track record of driving change through data-driven insights
- Experience in e-learning, L&D, talent analytics or education industry
8
Skills For Operational Insights Analyst Resume
- Experience working with non-technical stakeholders (sales, especially)
- Experience using SQL to access and query databases
- Experience with SQL and / or other relational databases
- Experience of Teradata or Tableau
- Experience with Teradata, Presto, Hadoop (Hive/Pig), Python and/or R
- Experience with Tableau, D3, Highcharts or other data visualisation tools
- Experience in both qualitative and quantitative research
- Experience in Workday or another Human Capital Management System
- Experience with Teradata, Hadoop (Hive/Pig) and/or Python
9
Skills For Workforce Insights Analyst Resume
- Experience with Tableau, Highcharts or other data visualization software
- Experience with Teradata, Hadoop (Hive/Pig), Tableau and/or Python
- Strong relationship builder and problem solver
- Customer segment-led digital experience
- Strong analytical capabilities and ability to synthesize information from a variety of sources to develop clear recommendations in communications
- Experience with agile projects and rapid delivery of features and functions
- Experience with big data technologies like Hadoop
10
Skills For User Insights Analyst Resume
- Professional experience with SQL or another technical language
- Experience with MS Office (Word, PowerPoint and Excel)
- Strong knowledge of social media landscape, including emerging platforms and best practices
- Experience running social and digital ad campaigns in the b-to-b sector
- Experience in or familiarity with the talent acquisition field
- Analysis and data visualization experience, preferably in the digital media fields
- Analyzing competition’s products/services and marketing techniques
- Working knowledge and genuine interest around mixed method research: quantitative and qualitative research methodologies
List of Typical Responsibilities For an Insights Analyst Resume
1
Responsibilities For Senior Insights Analyst Resume
- Manage employee surveys: planning before, communication to the markets, data analysis and quality assurance of the Walt Disney Company Enterprise Employee Survey; develop employee life cycle survey according to business needs (Onboarding, Engagement and Exit Surveys, etc.)
- Strong presentation skills and the ability to run workshops and brainstorms
- Reporting and Predictive Analytics skills
- Proven experience using relational databases and big data via writing performant queries in SQL against large datasets in EDW, AWS and Hadoop environments
- Proven experience in digital marketing within a media agency or at the digital department of a company
- Strong interest and / or experience in the financial services industry
- Consumer insights experience or 5+ years leadership and consumer insights experience
2
Responsibilities For Digital Insights Analyst Resume
- Change Automation skills
- Designing interactive dashboards the content team can use to proactively monitor performance on owned and operated channels
- Experience dealing with and/or presenting to upper management, including the ability to summarize findings into Executive Summaries
- Experience with data analysis including querying databases using SQL
- Experience in all phases of market research from project inception to final data analysis and communicating results is required
- Experience in management consulting, product management or analytics
3
Responsibilities For Market Insights Analyst Resume
- Possess a fundamental understanding of end-to-end business lifecycle of clearance, customer experience and related dependencies
- Commercial experience in an customer-focused analytical, statistical or quantitative role
- Strong ability in Microsoft Excel is a key requirement
- Experience with comScore, Nielsen, eMarketer services and other 3rd party research tools
- Experience in advanced Excel; business intelligence tools and data visualization techniques (preferably in HR or Finance)
4
Responsibilities For Client Insights Analyst Resume
- Can remain successful in ambiguous circumstances within a fast-paced environment that often calls for re-prioritization
- Advanced experience with Microsoft PowerPoint and Excel
- Well organized - ability to multi-task management of programs, and prioritize
- Experience in analytics, consulting or program/product management
- Develop detailed profiles of key customer targets to support client experience strategy and tactics
- Experience in FMCG industry
- UAT Testing and PROD validation related to releases
- Professional experience in similar positions (ideally in a media agency)
5
Responsibilities For Senior / Lead Client Insights Analyst Resume
- Experience of data driven storytelling
- Primary/syndicated research experience
- Online research experience
- A strong consumer and market research background, preferably in the digital space
- Post-secondary diploma/certificate in information systems and/or business (or equivalent work experience)
- Demonstrate ability to gather information, and perform analysis
- Experience in dedicated analytics and/or research role
- Experience within a startup or comparable rapid-growth business environment desired
6
Responsibilities For Product Insights Analyst Resume
- Prioritize growth opportunities based on ROI
- Skilled proficiency with Microsoft Excel and PowerPoint for data manipulation and visualization
- Previous experience in a similar role, focussed on customer retention and growth
- Strong Tableau background is highly desirable
- Strong communicator, with the ability to express findings to a variety of audiences in both written and oral forms
7
Responsibilities For PDC Insights Analyst Resume
- Three to five years of experience in finance, market intelligence, or strategy role
- Proven track record in analysis and insight
- Demonstrates comScore’s products to clients and speaks confidently on data assets and methods
- Experience with Teradata, Hadoop (Hive/Pig), R or Python
- Experience with Tableau, Highcharts, Microstrategy or other data visualization software
- Experience with Tableau, High charts or other data visualization software
8
Responsibilities For Operational Insights Analyst Resume
- Creative thinker and problem solver, with a strong ability to manage ambiguity/complexity
- Develop, prepare, and analyze metrics to measure the effectiveness of business outcomes
- Experience of social analytics or NLP tools
- Experienced in Tableau
- Including Invesco’s internal reporting system and Salesforce.com to incorporate manual data sources to complete the advisor profile
- Identifying top performing content and optimization per distribution platforms
- Ongoing monitoring of developments within the overall financial services client environment to identify strategic opportunities to pursue
- Understanding of Clickstream data and ability to extract and analyze event data
9
Responsibilities For Workforce Insights Analyst Resume
- Evaluating business scenarios
- Ongoing refinement and timely delivery of Recommended Lists and Platform Placements data to provide crucial insights into Invesco’s success at key firms
- Compiling regular performance dashboards, as well as catering key data for different audiences/stakeholders across the business/markets
- Supporting User Research analysis, and the reviewing of customer feedback from customer satisfaction tools
- Managing multiple stakeholders across the globe and balancing a large number of projects/tasks
- Partnering closely with Account Managers to present and review reporting with clients and client-stakeholders
- Identifying optimization and growth opportunities for clients’ campaigns
- Supporting the execution of the site’s test and learn strategy
- Providing ad hoc analytics and decision support to monitor and evaluate continuous enhancements
10
Responsibilities For User Insights Analyst Resume
- Reporting: update scorecards, maintain customer POS data and hierarchies
- Understanding and helping drive improvements in customer satisfaction related to the online customer
- Managing the ongoing allocation of headcount and positions across the Engineering Groups to ensure all reporting reflects the current state of the organization
- Support platform managers in developing benchmarks for success, reporting on platform insights, and relaying data-backed suggestions for optimizing content
- Perform QA on all data, including data scrubbing, cleaning up and working cross functionally to revisit data assumptions
- Create of report templates/dashboards and reporting of data from surveys, including interpretation of and storytelling with the data
- Co-lead the scoping of projects including design, associated costs, timing and other factors relevant to completion of the project
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