Consumer Insights Analyst Resume Sample
Clair Cummerata
47699 Alba Fork,
Los Angeles,
CA
+1 (555) 153 7915
Work Experience
Senior Consumer Insights Analyst
01/2018
-
PRESENT
Philadelphia, PA
- Assists manager with planning and executing a variety of internal client projects, supporting Loyalty, Digital Platforms, Off-Premises Dining, and Marketing
- Leads and assists in the design of research studies, the analysis of research project data sets and preparation of analyses and reports for presentation to cross-functional clients and Senior Leadership
- Identifies and synthesizes industry, consumer and competitive trends, and develops presentations to communicate findings with organization
- Manages Outback & Carrabba’s Express customer satisfaction measurement and socializing of results
- Oversees research interviews, field management, and materials support for Outback in-restaurant testing
- Manage and execute consumer/employee taste tests in partnership with product marketing and R&D
- Experience with PowerPoint, Excel and SPSS
- Consumer market research experience
- Designs, analyzes, and reports results of consumer research studies and custom designed strategic and tactical studies
Consumer Insights Analyst
03/2011
-
10/2017
Dallas, TX
- Present research results and ensure that insights generated are effectively synthesized and communicated across the organization
- Conduct ad hoc project analysis from marketing and development teams on areas such as market sizing, genre trends and industry segment analysis
- Collaborate and influence across multiple business and cross-functional teams
- Results Oriented – continuously drives to get things done, regardless of challenges encountered
- Adaptable and Flexible – Reacts positively to change and views challenges as opportunities
- Technical Research Skills - Strong background designing and successfully executing quantitative and qualitative consumer research projects
- Experience developing & applying insight to drive the business
- Strong analytical & critical thinking skills including experience with statistical analysis
- Apply your expertise in quantitative analysis, data mining, and the presentation of data to uncover unique actionable insights about people, events and media
Junior Consumer Insights Analyst
08/2004
-
11/2010
Boston, MA
- Generates statistical data from research and prepares written analysis of research
- Advises and consults with internal customers to determine research needs and the best methodology for meeting those needs
- Performs ad hoc analyses as requested by management
- Identifies and clearly articulates insights drawn from data
- Assist with all aspects of qualitative and quantitative consumer research projects including research design, survey & discussion guide development, participant recruitment, analysis, reporting and presenting results to internal business partners
- Provide insights and recommendations to influence product development and portfolio decisions
- Proactively work with the global marketing leads and game development teams to ensure research programs are timely and relevant
Education
University of California, Berkeley
2000 - 2004
Bachelor's Degree in Business Analytics
Professional Skills
- Excellent excel skills with strong understanding of SQL, SAS, R and Tableau
- Strong process and project management skills with successful experience partnering with cross-functional teams
- Strong analytical and story-telling skills, with an aptitude for distilling disparate datasets into clear, concise and actionable reports
- Strong Excel skills with an emphasis on pivot tables and writing macros
- Strong analytical capabilities and communication skills
- Advanced quantitative and research skills with ability to demonstrate data interpretation capabilities
- Effective interpersonal skills, demonstrate empathy and commitment to the client
How to write Consumer Insights Analyst Resume
Consumer Insights Analyst role is responsible for presentation, analytical, research, excel, interpersonal, database, organization, reporting, planning, analysis.
To write great resume for consumer insights analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Consumer Insights Analyst Resume
The section contact information is important in your consumer insights analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Consumer Insights Analyst Resume
The section work experience is an essential part of your consumer insights analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous consumer insights analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular consumer insights analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Consumer Insights Analyst resume experience can include:
- Strong analytical thinking and writing skills
- Expert analytic foundational skillset and demonstrated ability to critically assess strategic impact of programs and activities
- Strong communication skills with persuasive approach
- Excellent interpersonal skills, including a positive, cooperative attitude - both inside and outside the department
- Professionalism/strong interpersonal skills
- Excellent verbal and written communications skills; Ability to communicate technical concepts to a non-technical
Education on a Consumer Insights Analyst Resume
Make sure to make education a priority on your consumer insights analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your consumer insights analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Consumer Insights Analyst Resume
When listing skills on your consumer insights analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical consumer insights analyst skills:
- Good with numbers, Strong analytical skills, communication and presentation skills; project management/organizational skills,
- Effective written, storytelling, verbal and presentation skills; with ability to present to all levels within the organization
- Analyze both structured and unstructured data and turn them into insights; strong critical thinking skills
- Highly organized with strong time managements skills and an eye for detail
- Strong technical, analytical and statistical competencies required, with a strong working knowledge of retail math and Excel
- Highly developed analytical skills combined with the ability to identify synergies and synthesize data from different sources
List of Typical Experience For a Consumer Insights Analyst Resume
1
Experience For Senior Consumer Insights Analyst Resume
- Experience in an analytics role within marketing and/or consumer & market insights experience in CPG or other consumer-centric industry
- Work efficiently and effectively, building on the feedback from manager and cross functional partners
- Be willing to work in a fast-paced environment and matrixed organization, adapt quickly to changes, and work effectively on cross-functional teams
- Strong expertise in Microsoft Office Suite, as well as experience with a quantitative survey tool (such as SurveyMonkey or Qualtrics) is required
- Supporting high-priority projects as needed in any/all CMI director teams to enable quality and speed of delivery
- Experience at a top tier manufacturer and/or in a client-facing role at a market research or consulting firm
- Experience in statistics and/or data analysis
- Story tellerthat can consolidate and generate insights from several sources with a clear and concise vision
- Integrating the insights and measures from Customer Case into the broader CX Measurement and reporting ecosystem
2
Experience For Consumer Insights Analyst, Gucci Resume
- Helping to implement dashboards and databases that store comparable Customer Case studies for benchmarking and analysis
- Maintaining knowledge and awareness of Verizon departments and users of CMI research
- Coordinates and attends ongoing research initiatives occurring several times a year at remote locations and requiring evening hours
- To be a consultant for the Programming, Marketing, Digital and Ad Sales teams
- To provide actionable insights to Programming, Digital and Marketing teams
- Identify and implement innovative survey programming techniques and solutions to programming challenges
- Conduct analyses providing actionable insights, allowing teams to make data-based decisions
- Excellect project management abilities, requiring limited supervision and capable of managing multiple projects simultaneously
3
Experience For Junior Consumer Insights Analyst Resume
- Partner closely with 3rd party research companies to manage research projects and innovate on methodologies that uncover truly unique and fascinating insights
- Inform, and align to, our larger Consumer Insights strategy and editorial calendar representing the LATAM region
- Partner with marketing and product development teams to clarify business needs and identify key questions for each business
- Leverage syndicated data and trends to understand the drivers of the business and encourage fact-based decision making
- Manage the research budget for each brand and help the business to maximize the efficiency of market research spending
- Manage internal research projects and external research vendors/agencies – consulting on project goals, methodology and budget
- Serve as the reporting manager of the CIMI summer intern
4
Experience For Consumer Insights Analyst Resume
- Develop analytic tools and programs to increase the productivity of Marketing Intelligence analysts
- Provide key executives turn-key analysis of syndicated/primary data enabling a heads-up for short and long-term market trends
- To be part of the Operational CI Team and manage matters regarding the quality control and input of data into IRIS (MR System)
- Contributes to the identification and processing of key findings in consumer insight studies
- Participate in monitoring the MR Expenses
- Prepare and present results to various levels of the organization in an audience specific language with a focus on action-oriented decision-making
- Highly desired someone with digital audience understanding
- To be proactive and inform key-holders of media and advertising competitive intelligence
- Independent thinkerwho can take on projects from beginning to end with minimal supervision
5
Experience For Senior Consumer Insights Analyst Resume
- Inform, and align to, our larger Consumer Insights strategy and editorial calendar
- Maintains the relationship with external suppliers ensuring that the all facets of contractual agreements are maintained, including, but not limited to: RFPs, Statements of Work, Master Service agreements, etc.
- Continuously monitor data and performance reports to locate and correct code problems or data issues
- Partner with client sales executives, client success managers, and internal program managers to understand clients’ goals and ensure that survey reporting meets their strategic needs
- Monitor brand metrics and identify the root cause of any changes and strategies needed to improve metrics
- Lead and manage 4D Innovation Inspiration projects for Boston-based brands
- Develop streamlined approaches for the transition of analytical output into simple, clear reports
6
Experience For Consumer Insights Analyst, Gucci Resume
- Identify, review, recommend, install and manage statistical tools and best practice uses in support of primary and secondary research, database analysis, and other custom analyses
- Integrate and analyze primary and secondary data, develop insights, create reports, presentations, and data visualizations to communicate insights to internal audiences. Work closely with various stakeholders within Insights and Analytics and business unit teams to gather, analyze and report on the data
- Insights provide programming, development and marketing team leading indicators for our targets enabling program scheduling, targeting and development
- Manage ad-hoc research requests, including programming and pretesting online surveys, and deploying and monitoring research in the field, with some oversight
- Provide potential lead and “watch-out” as it relates to content monitoring and future development
7
Experience For Junior Consumer Insights Analyst Resume
- Mine third party data sources for ties to current audience target tie-ins and other relevant business insights
- Provide additional analytical support for Consumer Insights team
- Excel, Microsoft Word, Microsoft PPT
- Prepare complex reports to understand customer behavior and identify opportunities to increase sales, acquire and retain customers, summarize data. Perform ad-hoc analysis, reporting and derive insights using data spanning a variety of sources
- Present analysis, insights, and recommendations to partners across the organization to drive business decisions and advance organization-level insight regarding our existing and potential customers. Support cross-functional teams
- Maintain and integrate our data sources. Connect disparate data sources to provide a more complete picture of our customers. Identify opportunities for simplification and automation in reporting and analysis
- Assist with gathering and summarizing operator feedback
- Support the business teams using various data platforms to identify risks and opportunities from the consumer perspective
8
Experience For Consumer Insights Analyst Resume
- Keep abreast of industry trends to monitor the ever-changing
- KK Review Crew Management (Online Consumer Panel)
- Utilize owned & syndicated audience data (linear, digital and social) to create thoughtful insights into our audience, their relationship to our shows and brands as well as the competitive landscape and general media consumption behavior
- Assist team with the evaluation of original content: pilots, series premieres/finales, series maintenance, promos, etc
- Support research needs of Development, Marketing and Creative teams with ad hoc requests and special projects, including profiling audiences, targets and potential brand partnerships
9
Experience For Senior Consumer Insights Analyst Resume
- Related work experience (strong internship experience accepted)
- The role of Consumer Insights is to drive growth and business results by embedding people centric strategies and actions into the organisation, said in other words, “to inspire growth by connecting with people”
- The Senior CI Analyst Gum is a key business partner to the MEU Gum marketing team based in Zurich, as well as to the local marketing teams in the geographical areas. He / She is also working with the Global category insights team, supporting Gum Global brand CI agenda
- The Senior CI Analyst Gum is responsible to develop and leverage consumer shopper and market understanding and turn these into business implications and recommendations for the Gum platform across all relevant countries in the region, with shared accountability for growth and delivery of business results
- Experience working at an online company or in a large online department, that accepts credit cards (CNP) online in exchange for goods, content, or services
- Experience working at an online company or in a large online department, that accepts credit cards (CNP) online in exchange for goods, content, or services, or 1 + years of work experience working on business to consumer applications involving direct-to-consumer eCommerce
- Experience working at an online company or in a large online department, that accepts credit cards (CNP) online in exchange for goods, content, or services, or 1 + years of work experience working on "Business to Consumer" online applications involving direct-to-consumer eCommerce
- Work with insights and cross-functional teams to identify gaps, frame key business issues and define project scope
10
Experience For Consumer Insights Analyst, Gucci Resume
- Assist in the development, management and execution of research plans
- Manage all aspects of the project timeline to a timely and on budget completion
- Effectively communicate the consumer’s point of view and advocate on their behalf to core research stakeholders in the form of written and visual summaries (i.e. PowerPoint presentations)
- Leverage internal, industry, and marketplace data – in addition to qualitative and quantitative research findings – to enrich the company’s understanding of consumer insights
- Communicate insights to internal stakeholders in order to drive marketing plans, new product development, and to create motivating communications
- Partner across functions to analyze survey respondent data and identify trends, opportunities, and insights
- Strategically leverage qualitative data and insights to position CoxReps’ properties to support internal account executives to drive growth and increase sales revenue
List of Typical Skills For a Consumer Insights Analyst Resume
1
Skills For Senior Consumer Insights Analyst Resume
- Detailed knowledge of all Microsoft Office applications including strong PowerPoint and Excel skills
- Strong analytical skills and ability to turn insights into action
- Experience in data analysis and reporting, including assessing marketing effectiveness
- Analytical problem solving skills with an understanding of qualitative and quantitative research methodologies
- Skills to present insights with confidence and represent the ‘voice of the consumer’ in meetings with brand partners
- Previous experience in marketing, branding, positioning, or marketing strategy for a food service, retail or consumer products organization
- Participate in identifying, discovering and consolidating consumer insights to grasp business opportunity & to sell fragrance in compelling manner
- Experience in researching people and delivering compelling consumer insights
2
Skills For Consumer Insights Analyst, Gucci Resume
- Experience in CRM, Database Marketing, Customer Analytics, or Merchandise Planning
- One (1) or more years of experience working in primary consumer research project management or analysis/reporting
- Offer a strong data-driven and customer focused marketing perspective while working closely with various teams across the business
- Operate as immersed, internal member of client team without losing contact and connection to Agency personnel and points of view
- Experience with at least one other consumer research methodology such as choice modeling, experimentation, focus groups, UX, or market research
- Experience working in a commercial area (preferably FMCG) as well as extensive expertise of market research
- Adaptable and able to work under pressure to meet tight deadlines, changes in scope, and shifting priorities
3
Skills For Junior Consumer Insights Analyst Resume
- Marketing research experience required
- Experience in analyzing large people centric data sets
- Experience in digital analytics, quantitative analysis of marketing data, customer segmentation, online product, and ROI analysis
- Experience in data manipulation and statistical software
- Experience in consumer research or related
- Demonstrate ability to multi-task within a fast-paced, high-volume environment
4
Skills For Consumer Insights Analyst Resume
- Relevant consumer insights experience, either supplier or client side
- Demonstrated ability to analyze and interpret data with sales needs in mind
- Demonstrated ability to write clearly and translate research into insights
- Prior knowledge both qualitative and quantitative research methodologies is required
- Experience managing online panels or communities, including recruiting and incentivizing participants
- Experience in qualitative and quantitative research, including study design, moderating, and survey design
5
Skills For Senior Consumer Insights Analyst Resume
- Experience developing and maintaining strategic partnerships to ensure brand consistency
- Efficiently handle multiple projects in a fast-paced environment, adapt to shifting priorities, and be very detail-oriented
- Consistently demonstrate the ability to plan, execute, and complete a wide variety of projects in a timely manner
- Experience in the management of projects, deadlines and budgets
- Experience analyzing CRM data to uncover business insights
- Determining when and where we can develop a standardized Discover protocol (e.g. virtual mailbox, digital ad testing, concept testing, etc.)
- Designing and shaping research designs to yield actionable insights
- Managing research agency partners and research projects from scoping to delivery
6
Skills For Consumer Insights Analyst, Gucci Resume
- Designing and gaining senior executive stakeholder alignment on Customer Case measures and reports that drive decisions
- Willing to travel domestically and internationally to manage qualitative focus groups, ethnographies and play tests
- Working knowledge of syndicated research sources (Nielsen, IRI, Mintel, Simmons, etc.) required
- Partnering with leaders to understand key business issues
- Synthesizing information from standardized tests and surveys into meaningful insights in the initiative approval process
- Helping to present actionable recommendations to leaders
- Reporting and presenting insightful findings with actionable recommendations to key partners
7
Skills For Junior Consumer Insights Analyst Resume
- Working with suppliers and internal research support services to plan and field primary consumer research projects for Mattel brands
- Analyzing data that is gathered (qualitative and quantitative) from both primary research projects and from secondary sources
- Exploring opportunity areas, including
- Manage focus group logistics including securing materials necessary for testing as well as maintaining testing benchmark documents
- Spread the voice of the consumer throughout the organization using compelling and engaging content
- Engage regularly with Hulu’s online research community, moderating engagement within the platform and supporting the ongoing health of the community
- Develop programs that facilitate the reporting of data from ongoing primary and secondary consumer tracking
8
Skills For Consumer Insights Analyst Resume
- Create and deliver recurring reports including show awareness and intent-to-view tracking, talent research, and show/network audience profiles
- Shepherd new vendors through our vendor on-boarding process including privacy, security, legal and technology assessments
- Thorough understanding of the marketing concepts and various functions
- Knowledge of customer modelling with focus on forecasting
- Comfortable presenting and defending research findings to senior level audiences
9
Skills For Senior Consumer Insights Analyst Resume
- Knowledge of business and technical writing, reporting, and data summarizations
- Work with our Product Marketing team to produce insights to support launch marketing and creative briefs
- First look of data as released giving team an early heads-up for data mining and further analysis
- Coordinates assigned market research projects for relevant categories, focusing on the needs of internal and external clients, respecting CI global standards
- Contributes to share test findings by organizing debriefing session with innovation & sales community when or as needed
- Review, vet and engage new vendors and work with existing vendors as they roll out new capabilities and tools
- Develop faster turn surveys and decide if/when to bring activities in house
- Manages specific marketing teams used for promotions, seminars, and other department functions
10
Skills For Consumer Insights Analyst, Gucci Resume
- Assist with Marketing/PR events when necessary
- A love of content, characters and storytelling
- Comfort level in working with all forms of data/information/sources
- Knowledge of sampling theory
- Knowledge of questionnaire design and question wording
- Identify target audiences, conduct usage & attitude surveys, needs explorations, proposition testing and customer satisfaction studies
- Collaborate closely with our Analytics and User Research teams on building a world class insights-driven innovation process
- Represent the voice of the customer, blending data-driven insights with qualitative sources to promote a customer-centric culture
- Gather insights across a variety of data sources to tell a cohesive story, including internal databases, primary research, and syndicated toolsets
List of Typical Responsibilities For a Consumer Insights Analyst Resume
1
Responsibilities For Senior Consumer Insights Analyst Resume
- Proactively develop and produce ongoing reports with key data and statistical analyses to support Consumer Tracking (biannual Technomic reports), Guest Voice performance (including weekly top/bottom 50) and Mystery Shops (on and off premise)
- Defining and answering the right questions to resolve business problem as well as be able to identify business opportunities effectively and efficiently
- Experience in marketing research, business or other analytical field, required
- Experience in quantitative and qualitative research methods, required
- Conducting ad hoc and post hoc (statistical) analyses on custom and/or tracking studies in order to fully leverage data sources and uncover key insights
- Produce ad hoc reports upon request, leveraging both custom and 3rd party databases
- Assist in data integration across multiple sources, providing a cohesive consumer story
2
Responsibilities For Consumer Insights Analyst, Gucci Resume
- Assist with execution of marketing research tests as needed
- Optimize the lead management process at each stage of the marketing funnel (lead journey) in conjunction with patient call center operations
- Collaborate with Sales Managers and Account Executives in customizing insightful presentation for our clients
- Ability and track record in mining consumer data
- Mine secondary sources for insights into consumer, business and environment trends, and to address ad hoc questions
- Respond to Service Now tickets and operator questions/requests for assistance for Guest Voice and Mystery Shops
- Keep research vendors informed about Red Robin promotional calendar, new products, restaurant alignment changes and other information needed to keep databases accurate and updated
- Third-party data review & insight cultivation -- Review and analyze data from syndicated, subscription and other third-party sources to create a point of view for the brand on consumer dynamics impacting our business and related opportunities
- Qualitative primary research -- Develop qualitative research tools, including moderator/discussion guides, to gain insight into need states, usage occasions and concept appeal; Moderate online discussions
3
Responsibilities For Junior Consumer Insights Analyst Resume
- Quantitative primary research -- Develop, program and field surveys designed to understand consumer preferences, concept appeal and purchase intent across a range of platforms
- Reporting -- Conduct detailed analysis on quantitative and qualitative data sources to coalesce clear, concise reports of key findings and actionable recommendations for the brand, highlighting cross-functional information needs
- Data management & dashboard creation -- Develop and maintain databases that support consumer insights ability to track and correlate findings over time. Serve as liaison to feed data into business intelligence dashboards and visualize key metrics
- Proficiency with Microsoft Office applications, with expertise in Excel (e.g., pivot tables, advanced functions, formulas, filtering, etc.), and database skills (SPSS and Qualtrics)
- Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at the brand
- Provide effective and timely supports to the Regional & Global CI
- Ideally 2-5 years’ proven track record in consumer research, in an agency, or within the market/consumer research team of international FMCG companies
4
Responsibilities For Consumer Insights Analyst Resume
- Extremely detail oriented in approach to work and timeline driven
- Personal integrity, humility and an appreciation for the power of true teamwork, and a sense of humor
- Liaise with internal functions & research suppliers to organize product/fragrance tests when or as needed
- Independent, dynamic, fast, multi-task, and flexible team player within a multi-cultural team
- Highly proficient in MS Office (Excel, Power point, Exchange) and computer presentation tools. Practical knowledge of statistical applications such as SAS, SPSS, etc. an advantage
- Develop a strong partnership and collaboration with cross functional teams, performing as a subject matter expert who consults on how to attain the business goals by leveraging customer data and insights
5
Responsibilities For Senior Consumer Insights Analyst Resume
- Responsible for aggregating, analyzing, synthesizing existing and new data into actionable findings and recommendations to optimize and improve lead nurturing program for WATCHMAN
- Tell a compelling story from data
- Analyze customer behavioral data, demographics, segmentation, and engagement data and transform it into meaningful insights
- Serve as subject matter expert on patient journey to influence and define dynamic CRM program
- Develop dashboards and reports to communicate patient pipeline information
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
- Capable of working in a dynamic environment, handling multiple projects, meeting deadlines, prioritizing appropriately and responding to issues quickly and creatively with an open and positive attitude
- Strong communication and interpersonal skills to influence operational change
- Organized and detail oriented with an ability to make proactive recommendations
6
Responsibilities For Consumer Insights Analyst, Gucci Resume
- Entrepreneurial spirit to help us shape our growth initiatives and company
- To be a support for the Audience Research Manager and Research Director for the Pan Regional Ad Sales needs
- To equip Ad Sales proposals with strategic analysis
- To contribute to the Research team located across the region in case needed
- To understand tools such as Kantar IBOPE Media workstation, TGI, ComScore, Omniture, Techedge, etc
- To mentor and train ad sales teams with audience concepts and data interpretation
- To generate periodic reports: weekly, monthly, quarterly,etc
- Work in team collaboration across research department and vertically across teams
- Does not require supervisionand can handle multiple projects at same time
7
Responsibilities For Junior Consumer Insights Analyst Resume
- Creative and problem solver thinker
- Work with colleagues on Consumer Insight and Customer Intelligence and Insights teams to ensure best practices with data analysis and maintain consistency and reliability across reports
- Gather data on competitors; analyze and compare relevant competitive factors
- Managing market research agency partners: communicate research objectives, identify deliverables, collaborate on methodology development, and review questionnaires to ensure that all Business objectives are addressed, test online surveys and ensure accuracy and completeness of all deliverables
- Partnering, consulting and collaborating with leader of each Line of Business to identify and address key business issues and provide actionable consumer insights that drive Verizon's competitive advantage
- Bringing energy and collaboration to help the team deliver insights and research
- Learning while doing: CMI uses industry best-practice skills in custom, syndicated, analytics, and strategy/technology to tie together CMI existing/emerging strengths and drive CMI vision
8
Responsibilities For Consumer Insights Analyst Resume
- Synthesizing data across multiple sources
- Contribute to design and scoping of VOC survey programs
- Develop survey reporting both in dashboards (Tableau) and for presentations (PowerPoint)
- Deliver insights and recommendations based on survey data to internal and external stakeholders
- Execute other consumer research methodologies, such as market research, experiments, UX, and focus groups
9
Responsibilities For Senior Consumer Insights Analyst Resume
- Work proactively with assigned merchandising team to make portfolio decisions (category management) based on relevant data analysis. Decisions include assortment, strategy, customer focus and high level pricing. Additionally carry out ad-hoc analysis to support immediate tactical decision making
- Support the development of standardized analytics and reports using various data platforms with merchant partners
- Play an active role in an assigned merchandising category team – participate in weekly team meetings, be the voice of the customer with the merchant team and drive the continued use of customer analytics in team decision making
- Providing analytical and logistical project support on consumer insights research projects that are led by a Consumer Insights Project Manager (CIPM) in order to ensure the accomplishment of key milestones and delivery against project scope
- Assisting the Consumer Insights Project Managers/Senior PMs in the design and development of assigned consumer insights research projects from project scope development through presenting final results
10
Responsibilities For Consumer Insights Analyst, Gucci Resume
- Providing key support to other associates on the Consumer Insights team for producing research reports, recommendation documents, position papers, presentations and other key deliverables
- Ongoing management and maintenance of a proprietary online customer panel of Publix customers who have been invited to join a community with the intent of providing Publix with feedback on our products and services
- Flexibility and adaptability, willingness to respond to quickly changing priorities on short notice
- Monitoring secondary research sources and integrating research study findings as it pertains to the custom studies being conducted
- Knowledge of statistics, quantitative methods, and data analysis (including descriptive, multivariate, and nonparametric statistics)
- Knowledge of statistical software (SPSS, MiniTab, SAS, or R) and statistical functions in Microsoft Office program (Excel)
- Willingness to act with professionalism, poise, and discipline when approach, methodology or chosen data visualization method is challenged by the CIPM or other Consumer Insights associates
Related to Consumer Insights Analyst Resume Samples
Consumer Analyst Resume Sample
Work Experience
• Understands industry research and trends, and anticipates future customer or market needs by being inquisitive and by showing a desire to bring added value
• Leverages own relentless curiosity about consumers and shoppers to identify commercial opportunities that influences shopper/consumer behavio...
Professional Skills
• Strong communication skills, analytical, a...
• Effectively lead, coach and develop cross ...
• Prior underwriting, funding or collection ...
Insights Analyst Resume Sample
Work Experience
• Operate and succeed in ambiguous environments
• Proven experience in a senior analyst or team leader role; autonomous decision-making; setting key performance targets/objectives and management/development of less experienced analysts
• Become an expert in data analysis and de...
Professional Skills
• Skills required: Excellent communication, ...
• Excellent planning, prioritizing, and orga...
• Strong analytics skills: proven track reco...
Loan Analyst Resume Sample
Work Experience
• Prior mortgage/banking experience required
• Record and settle investment security transaction activity
• Monitor integrity of analytic and security master data
• Coordinate with IT and other departments to ensure investment data is accurately recorded ...
Professional Skills
• Excellent critical thinking, organizationa...
• MBA preference can be substituted with the...
• Experience of related lending experience
Analyst, Capital Resume Sample
Work Experience
• Consolidating and executing aggregation process for CCAR
• Following up with stakeholders to ensure timely delivery of inputs for CCAR process
• Supporting external reporting (FR Y14A/Q/M)
• BU/portfolio level, board, and FR reporting
• ...
Professional Skills
• Adaptability - Exhibits the capacity to su...
• At least one (1) to three (3) years of pri...
• Analytical and proactive problem-solving s...
Analyst, AML Resume Sample
Work Experience
• Uses analysis and internal peer reviews to identify significant trends requiring further investigation, root causes; predicts potential impact; improves the quality and consistency of SARs reported to the U.S. Government; and provides reporting to various levels of senior management, monitoring teams and other Compliance...
Professional Skills
• Have excellent interpersonal skills and ab...
• Supervise others’ work (in particular, rev...
• Strong communication skills: oral and written
Analytics Manager / Senior Analytics Manager Resume Sample
Work Experience
• Lead a global team of analysts to integrate market data, spend analytics and quantitative modeling into a cohesive package, which meets the analytical needs of procurement by providing insights that empowers better business decision making
• Collaborate with the Shared Service Centers to get the an...
Professional Skills
• Excellent communication skills and executi...
• Strong Skills- Microsoft Excel, Access, Po...
• Demonstrated experience managing a high pe...