Chief Marketing Officer Resume Sample

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Sydney Macejkovic
2331 Brakus Union,  Chicago,  IL
+1 (555) 449 8600

Work Experience


Chief Marketing Officer
07/2016 - PRESENT
New York, NY
  • Manage all aspects of marketing communications, including product positioning and branding, advertising, trade shows, collateral materials for sales teams, market research, and website content and design
  • Develop and maintain GFS’s marketing policies, objectives, and initiatives
  • Obtain and review current competitive market research data, and create appropriate strategies to maximize sales opportunities
  • Research, analyze, and monitor trends and technologies in the direct marketing space to capitalize on market opportunities and ensure that the company’s offerings meet the customers’ needs
  • Identify changes in the marketplace and new opportunities
  • Evaluate, adjust, or redraft marketing plans and philosophy according to market conditions
  • Develop and track metrics and success criteria for all marketing initiatives
Chief Marketing Officer, GE Ventures
10/2013 - 05/2016
Dallas, TX
  • Plan and direct the electronic branding efforts
  • Manage media relations
  • Develop innovative and best-in-class concepts
  • Lead the marketing team to maintain relationships with other key players in the sales and client retention processes
  • Develop, administer, and adhere to approved budgeted expenses
  • Commit to staying current on industry trends, competition, and service offerings to maintain our organizations position in the marketplace, and adjust accordingly
  • Merger & Acquisition experience would be very helpful
  • Establish, direct, execute, and oversee integrated brand and marketing strategies, policies, and initiatives to meet organizational objectives
Chief Marketing Officer, MR
01/2008 - 04/2013
Philadelphia, PA
  • Mentor, motivate, and lead the Marketing team and its day-to-day operations, with continual focus on business objectives and success. Develop and retain talented employees leading the team to become a high performing, highly engaged marketing organization
  • Establish a best in class web presence that supports aggressive product awareness and growth goals
  • Continue to develop and strengthen our image to build brand awareness, relevance, reputation, and esteem among target audiences
  • Lead the creation/production of inspiring design, content, and campaigns that build the brand and drives consumer behavior
  • Lead efforts to create a best in class social media presence that empowers stakeholders to spread the brand virally. Develop innovative campaigns that increase quality followers and turn them into future consumers
  • Understand and interpret research and market dynamics for use in optimizing strategy and/or gaining efficiencies and developing new programs to best meet key business, sales, and revenue objectives
  • Refine and clearly communicate—internally and externally—the core attributes of the KUOW brand; leverage the Brand Narrative and logo/identity system to maximum affect—as measured by ratings, tracking of content consumption on all platforms, revenue generation, critical acclaim, event success and citizen engagement

Education


DeVry University's Keller Graduate School of Management
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills


  • Strong analytic skills to determine organizational needs and the ability to develop effective strategic marketing plans
  • Proven leadership, people management, execution and influencing skills
  • Strong presentations skills; ability to inspire and energize others both internally and
  • Demonstrated experience depth and passion for customer experience (CX)
  • Strategic and data-driven thinker with excellent analytical and communications skills
  • Agile leader with strong interpersonal skills and organizational savvy to lead, navigate and support change
  • Proven leadership experience building and fostering personal relationships, building dynamic teams, developing staff, and engaging proactively

How to write Chief Marketing Officer Resume

Chief Marketing Officer role is responsible for marketing, communications, leadership, software, business, media, digital, messaging, strategic, analytical.
To write great resume for chief marketing officer job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Chief Marketing Officer Resume

The section contact information is important in your chief marketing officer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Chief Marketing Officer Resume

The section work experience is an essential part of your chief marketing officer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous chief marketing officer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular chief marketing officer position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Chief Marketing Officer resume experience can include:

  • Act as thought-leader and change-agent for the Cvent brand globally, including: all aspects of branding, public image; marketing and advertising strategy; external communications; public and industry relations and policy; media relations; sales campaigns, and marketing metrics
  • B2B marketing experience, including 5+ years of demonstrated management experience, overseeing a strategic, solution- centered marketing function
  • Team oriented mind-set with excellent mentoring skills
  • Experience with a proven track record forming and managing marketing initiatives, implementation and revenue growth
  • Strong business and financial acumen; linking an evidence-based marketing strategy to ICF’s overall business strategy
  • Prior experience managing or influencing large, multi-disciplinary groups in multiple locations

Education on a Chief Marketing Officer Resume

Make sure to make education a priority on your chief marketing officer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your chief marketing officer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Chief Marketing Officer Resume

When listing skills on your chief marketing officer resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical chief marketing officer skills:

  • Strong strategic planning and analysis skills in sales, marketing, and business strategy. Numbers oriented, excellent attention to details
  • Creative business mind and effective problem solver with strong marketing and sales “consulting” skill-set
  • Strong analytical skills, financial acumen, and data-driven thinking
  • Strong interpersonal, influencing, and communication skills. Less about ego, more about team
  • Effective public speaking skills and presence
  • Solid experience formulating and managing a large marketing budget, identifying target segments, optimizing media selection, and ad placement/timing

List of Typical Experience For a Chief Marketing Officer Resume

1

Experience For Chief Marketing Officer, GE Ventures Resume

  • Strong manager of agency relationships, able to get the best from agency partners and working to be seen as a strong client that others want to work with
  • Be adept at setting priorities that set Company apart from its competition and drives revenue
  • Experience managing a functional staff
  • Experience working in or leading external marketing and communications agencies
  • Demonstrated ability working closely with a local, national and global sales team, supporting $100M in annual revenue
  • Establish a campus-wide set of measurable marketing goals, driven by campus strategic priorities
  • Instilling strong operating discipline, including sound marketing practices and culture
2

Experience For Executive Assistant Chief Marketing Officer & Chief Sales Officer Resume

  • Arranging conference calls and circulating in-call information, taking in to consideration various participants’ availability and time differences
  • Uploading new brand content onto Stella’s World and updating the ‘Press Room’ using Wordpress
  • Recruiting and hiring key members of the marketing team
  • Managing all products and marketing/sales budgets, revenue, profit targets as well as qualitative measures to evaluate success of marketing and sales programs
  • Providing support to the Chief Marketing Officer through a variety of administrative tasks
  • Heeding the voice of the customer and interacting with the company and its brands
  • Developing and maintaining current and historical data-management tools and processes that support market and trend analytics
  • Leading a divisional area; provides leadership and direction through senior leaders having broad responsibility for those areas
  • Leading and navigating significant enterprise change within the organization
3

Experience For Chief Marketing Officer, MR Resume

  • During travel period, utilize time for general Support of the PR department, HQ’d in NYC
  • Processing expenses on time and in line with the Company’s procedure
  • Understanding of different business disciplines (IT, finance etc.)
  • Understanding how customers research and buy products – Web-based research
  • Managing the proliferation of distribution touch points
4

Experience For Executive Assistant to the Chief Marketing Officer Resume

  • Managing the complexity of all countries, customer segments, media and distribution channels
  • Driving top-line and bottom-line business results
  • Working with the CEO on new product development and adapting the marketing strategy and infrastructure based on marketplace dynamics
  • Own positioning, messaging, branding, segmentation and marketing strategy
  • Guide development of premium content and engaging presentations, one-pagers, case studies, research reports, blog posts, social media, and webinars to highlight Cvent’s innovative value proposition and industry insights
  • Planning, directing and coordinating marketing budgets in accordance to organizational goals
  • Provide key inputs into Growth Playbook and S2 planning, including market sizing, and forecasting and investment requirements
  • Lead a team of enthusiastic marketing and creative professionals; directing our marketing, creative and branding efforts towards great success
  • Understand fully how customers are changing and become involved in developing new marketing capabilities across the company
5

Experience For Chief Marketing Officer Medigold Corporate Service Center Resume

  • Extensive diary management; setting up internal and external meetings and coordinating schedules
  • Internal customer relationships requiring integrated efforts and relationships with marketing, PR, IR, and public affairs
  • Create and manage the company’s product messaging and positioning globally
  • Be integral in establishing a brand or rebranding a company
  • Coordinate heavy and complex travel arrangements, including: flight bookings, reservations and itineraries
  • Work in a challenging and fast pace environment
  • Possess ability to work in a team environment across multiple functions and have an interest in Marketing
  • Inspire and manage a high-performance marketing team
  • Create and implement a comprehensive marketing strategy – from brand to lead generation
6

Experience For VP & Chief Marketing Officer Resume

  • Align the organization internally around the brand and marketing objectives
  • Lead the creation of inspiring design, content and campaigns that builds the brand and drives revenue
  • Hires, trains, evaluates and supervises assigned staff and volunteers, providing development and leadership
  • Devise overall marketing strategy for the company and for each of the product lines
  • Manage corporate reputation by third parties such as bloggers and creators of user-generated media – chat rooms and other social networking media
  • Oversee development and execution of regional marketing plan
  • Ensure regional sales force has the training materials and tools required for successful execution of growth objectives
7

Experience For EVP Chief Marketing Officer Resume

  • Adaptable and able to learn quickly and efficiently
  • Develop and implement an integrated strategic communications and marketing plan to advance the City's brand identity; broaden awareness of programs and priorities and increase the visibility of key messages and programs across key stakeholder audiences
  • Conduct and/or analyze market research to inform the communications and marketing plan. Evaluate the effectiveness of communications and marketing tools and adjust accordingly
  • Identify challenges and emerging issues faced by the City; gather input from leadership team and staff to recognize internal and external threats and opportunities and define and execute appropriate strategies to address them
  • Serve as communications, marketing and brand counselor to City's leadership team
8

Experience For Chief Marketing Officer, Healthcare EGM Resume

  • Develop and be prepared to implement a crisis communications plan; serve as one of the primary external communicators during a crisis
  • Develop strategies to leverage and expand the Vera Bradley brand, building upon our classic heritage and core customer segments with a focus on modernizing the brand in a manner that broadens its appeal across a broader set of customer demographics domestically and internationally
  • Responsible for building the brand image to become “aspirational” across an expanding target market
  • Develop an approach to customer segmentation that results in increased spend share of wallet and profitability. Develop mechanisms to track profitability by customer segment, increase retention of existing customers and acquire new customers
  • Develop the overall annual and seasonal marketing programs and plans, including traditional catalog, promotions, in-store events, PR, philanthropy and digital marketing strategies to drive traffic into all channels. Build dashboards to track effectiveness of programs to focus on continuous learning and improvement
  • Develop a marketing governance model to streamline decision-making across channels that is built upon creating partnerships and driving collaboration
  • Develop economic and competitive sensing mechanisms to maintain a pulse on external influences affecting the company’s business
  • Evaluate the current organization structure and people to determine alignment with the marketing growth strategy
9

Experience For Chief Marketing Officer, Cable Entertainment Resume

  • Develop and execute a short and long term plan to grow the revenue and profitability of the eCommerce channel
  • Build a pipeline of talent internally and externally to fuel the growth of the business including developing appropriate development strategies and plans for key talent
  • Play an active, collaborative role in the company’s Brand Steering committee, along with senior members of Product Design and Development, Merchandising, Strategy, and Sales, whose ongoing focus is on both product and experiential innovation for the brand
  • In concert with the CEO and the Executive Team, participate in the development of the Company’s strategic plan; implement change necessary to support strategic initiatives while preserving/cultivating the company’s unique, positive culture
  • Marketing experience in building brands and designing and executing marketing strategies and programs within a retail or wholesales environment, preferably within apparel, accessories or home goods industries
  • Experience leading an eCommerce business
  • Understanding of customer segmentation, customer research and customer acquisition and retention strategies
10

Experience For Executive Assistant to Chief Marketing Officer Resume

  • Understanding of marketing through indirect channels, including small retailers and large department stores, on-line channels and specialty channels such as HSN and QVC
  • Demonstrated ability to lead and develop strong teams
  • Think strategically and understand business issues to link results to organizational effectiveness
  • Experience in similar position
  • Detail oriented with the ability to manage multiple projects and tasks simultaneously
  • Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced, growth company
  • Overnight business travel as necessary
  • Stay on top of trends of the market and direct the market research efforts of the company

List of Typical Skills For a Chief Marketing Officer Resume

1

Skills For Chief Marketing Officer, GE Ventures Resume

  • Solid budget and finance skills
  • Excellent written communication, analytical and organizational skills
  • Developing multi-channel marketing plans that reach target segments quickly and effectively, including online, print, and social media
  • Significant experience creating, defining, and operationalizing go-to-market strategies including specialist experience in demand/lead generation
  • Uses effective integrated marketing and closed loop marketing strategies and how to develop strong relationships and work with Sales teams
  • Leadership experience in Marketing and Business Development; experience working with an eCommerce company or digital media agency is an advantage
  • Negotiate effectively with external agencies and organizations
  • Updates skills regularly to enhance knowledge of community needs and resources
  • Engages in advocacy and policy work at all levels to create impact and investment opportunities and to demonstrate UW as an effective change agent
2

Skills For Executive Assistant Chief Marketing Officer & Chief Sales Officer Resume

  • Strong experience in the build/use of data and analytic driven learning
  • Experienced marketing for a technology enabled services company; experience in this category is key to consideration
  • Proven experience in directing a team of talented communications professionals and vendors
  • Outcome driven; strong project management ability; skilled in strategic planning/implementation
  • Professional writing and communications skills to develop world-class communications products
  • Tremendous communication and leadership skills
  • Strong background (5+ years)in Franchise Marketing experience required
3

Skills For Chief Marketing Officer, MR Resume

  • Highly collaborative, able to work effectively across departments, levels and with Franchise Owners
  • Experience utilizing sophisticated customer insights and analytics, either through direct supervision of these functions or effective
  • Maintain organisation while effectively managing multiple tasks
  • Consumer/tech experience – CMO or GM Experience
  • Effectively uses technology
4

Skills For Executive Assistant to the Chief Marketing Officer Resume

  • Proven experience as chief marketing officer or similar role
  • Technical marketing experience, including marketing leadership roles within premium brand name networking companies
  • Demonstrated success in creating and implementing marketing & communications, fundraising &/or equivalent plans for a multi-million dollar organization
  • Deep experience of brand building, proposition development, campaign planning, media planning, digital marketing and ecommerce
  • Demonstrates specialization with marketing automation tools, including Eloqua, as well as CRM functionality, including Salesforce
  • Deep experience in digital marketing, financial services, and brand-building emphasis on digital with fluency in digital marketing ecosystem
5

Skills For Chief Marketing Officer Medigold Corporate Service Center Resume

  • Proven understanding of media environment (paid and earned), including consumer, trade, online and offline, and emerging technologies
  • Thorough understanding of marketing concepts and experience working in partnership
  • Experience in developing and executing marketing plans on regional and national scales
  • Experience designing and executing complex global marketing campaigns for B2B SaaS products
  • Experience leading and motivating marketing teams
  • Create – and/or lead the creation of -- effective marketing strategies, messaging and promotional products that support the university’s enrollment goals
  • Build out a highly effective team of internal and external resources, spanning across all major marketing and analytics disciplines
  • Demonstrated understanding of the business and market dynamics including financial performance, key objectives/challenges and competitive landscape
6

Skills For VP & Chief Marketing Officer Resume

  • Support the DSW Vision of AFPS by always keeping the customer first i.e. always using the customer “lens” as it relates to the DSW Shoe Lover experience
  • Professional experience in marketing, fundraising and/or sales
  • Provide strong leadership and mentoring to various members of the Marketing and Ecommerce teams
  • Experience working cross functionally with Strategy, Reporting & Analytics, Product Development and Product Management
  • Excellent understanding of market environment and ability to identify market/business
  • Demonstrates thought leadership on industry trends and positioning in the marketplace to drive high impact and differentiated programs and approaches
  • Provide leadership, as appropriate, to communication professionals throughout campus to ensure consistent and effective messaging and material development
  • Good business acumen and the well-developed decision making capability
  • Demonstrated ability to create and manage multi-channel marketing campaigns
7

Skills For EVP Chief Marketing Officer Resume

  • Experience partnering to build a high profile, large-scale consumer technology brand, one reliant on hardware & software innovation
  • Well-rounded real estate marketing / business development experience
  • Previous marketing experience - preferably in B2B and /or financial services space
  • Experience working in higher education or with a global consumer brand
  • Strong work ethic and willingness to travel extensively, often for weekend and evening meetings
  • Experience managing demand generation at B2B enterprise SaaS companies
  • Experience with top digital marketing agencies
  • Team player with experience collaborating with remote regions and offices
  • Work well with decision makers; proven ability to work with and through cross
8

Skills For Chief Marketing Officer, Healthcare EGM Resume

  • Interact skillfully with executive management and a variety of business partners
  • Excellent business acumen & industry knowledge
  • Build strong organizational capability by setting the standard for talent assessment, attraction and retention
  • Experience in a B2B expansion stage company
  • Demonstrable experience in planning and managing integrated communications programs
  • Proven client counsel, client relationship building, and team management
9

Skills For Chief Marketing Officer, Cable Entertainment Resume

  • Background and experience in product and service management
  • Experienced team leader and motivator who leads by example
  • Collaborative leadership, able to build strong partnerships with staff, volunteers and constituents
  • Proven leadership, management, business, and financial acumen within an organization of similar scale and complexity as MDA
  • Leverage your leadership experience to transform existing functions and enable future growth through your strategies and teams
  • Strong Strategy and Marketing toolkit
10

Skills For Executive Assistant to Chief Marketing Officer Resume

  • Experience in the health care and health insurance industries is helpful
  • Strong sense of style; ability to influence the product effort
  • Experience in life insurance industry as an advantage
  • Thought leadership, vision, prioritization and focus
  • Build the effectiveness of the Mines website and other digital platforms as key marketing and communications vehicles for the university

List of Typical Responsibilities For a Chief Marketing Officer Resume

1

Responsibilities For Chief Marketing Officer, GE Ventures Resume

  • Booking and coordinating local travel arrangements for the CMO (both personal and private), while liaising with the first assistant regarding global travel and expenses
  • Superior leadership skills with the ability to assess, attract, and develop talent and serve as a strong presence cross-functionally
  • Uses market research/data cost-effectively, product marketing, marketing communications, advertising, and public relations to generate high margin revenue
  • Demonstrated experience in negotiating business alliances
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • Assist in fostering and building a strong team culture including management of events
  • Proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels
2

Responsibilities For Executive Assistant Chief Marketing Officer & Chief Sales Officer Resume

  • Ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect to take our organization to the next level
  • Good knowledge of financial services with international exposure
  • Marketing/brand/agency experience
  • Strong track record of driving innovative, customer-focused ideas that support business strategies and translate into results
  • Customer-centric with the ability to drive both a unique and consistent customer experience across channels
  • Outstanding B2B marketing experience (we do not market to consumers)
3

Responsibilities For Chief Marketing Officer, MR Resume

  • Strong partner to the Brand President and Banana Republic leadership team
  • A commitment to DU’s mission and a demonstrated conservation ethic
  • Providing support and assistance to the Americas Marketing Team as needed
  • Developing high level marketing and brand strategy in line with the strategic vision of the organization
  • Understanding of technology and analytics platforms in the context of customer acquisition and segmentation
  • Analytical mindset, comfortable in designing and interpreting analytical models to optimize various marketing efforts
  • Set the overall strategic direction for the Marketing function, while aligning with and shaping the broader organization’s plans and annual goals
  • Performs marketing analytics to provide strategic direction and better decision making around channels/tactics and digital marketing strategies
  • Fluency in establishing a best in class web presence that drives leasing, company vision and supports aggressive leasing goals
4

Responsibilities For Executive Assistant to the Chief Marketing Officer Resume

  • Responsible for strategic planning, delivery of creative marketing and marketing services, and management of traditional and non-traditional media
  • Prepare status reports and written materials, providing historical and forecasting information, with recommendations beyond execution and implementation
  • Ensure that all marketing activities are timely, compelling and relevant
  • Develop, manage and measure the portfolio of marketing investments to ensure the highest returns from our marketing efforts
  • Collaborative approach to problem solving and decision-making; able to work through others to accomplish goals
  • Forward thinking executive with success as a marketing leader and strategist in dynamic, fast-paced environments
  • Knowledge of advertising requirements pertaining to a range of media
  • Knowledge of budgeting, cost estimating and fiscal management principles and procedures
5

Responsibilities For Chief Marketing Officer Medigold Corporate Service Center Resume

  • Identify and drive innovative solutions to achieve greater operational efficiency and productivity for Marketing using technology, analytics and insights
  • Build top-flight team by providing the personal leadership, creative environment, training and strategic support necessary to attract and develop top talent
  • Knowledge of Microsoft Office and desktop publishing programs, Adobe Creative Suite programs, and an understanding of social media platforms
  • Acts as the primary CPS communication liaison during times of emergency and/or crisis, for both the internal and external constituents
  • Connects and co-ordinates ORC’s regional marketing teams when required in support of global Engine initiatives
  • Ensure customer & market insights are captured to identify market and adjacent opportunities, unmet customer needs and competitive intelligence positioning.
  • Work with Region Product Marketer(s) to secure product positioning across the portfolio
  • Executive calendar management, coordination of meetings and maintaining records
6

Responsibilities For VP & Chief Marketing Officer Resume

  • Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation and promotions, to aide revenue retention and growth
  • Quickly learn and understand the Commercial Banking's business model, products, and customers
  • Handle multiple assignments and be proactive in a fast-paced environment, while remaining calm under pressure
  • Strategic counselor in all aspects of organizational communications and corporate positioning
  • Comfort interacting with families, donors and partners from diverse disability, cultural and economic backgrounds within a semi-medical environment
  • Business savvy professional focused on driving sales and profit alongside the leadership team
7

Responsibilities For EVP Chief Marketing Officer Resume

  • Nimble professional with the ability to move quickly and decisively in a very fast-paced, ever-changing environment
  • Knowledge of advertising principles, strategies and techniques
  • Knowledge of printing procedures and requirements
  • Proficient in Microsoft Office, customer relationship management and marketing automation applications. Knowledge of SalesForce is also helpful
  • Known for thought leadership & innovation as it pertains to marketing & eCommerce Best Practices
  • High-energy with a passion for working in a global
8

Responsibilities For Chief Marketing Officer, Healthcare EGM Resume

  • Collaborate with product, engineering, and sales leads to define the key value proposition for the company and its products
  • Develop and implement proactive business development strategies using consumer insights and advanced analytics
  • Participates in the Digital Services Operating Group and Sales Force Philanthropy Cloud User groups
  • Set KPI’s for marketing activities across the business
  • Optimize organizational and operational efficiencies across portfolio
  • Liaison to Comcast, Affiliate team, Symphony initiatives
  • Serve as LEAD on Upfront
  • Manage discretionary media budget
  • Develop and lead team’s creative strategy and departmental goals to drive and inspire CIA team and create an atmosphere of trust and transparency focused on constant improvement across all levels of NBCUniversal
9

Responsibilities For Chief Marketing Officer, Cable Entertainment Resume

  • Proficient in MS Office and business software (e.g. CRM)
  • A leader with both creative and analytical capabilities
  • Provides personal leadership through example
  • Work well as a member of executive team and collaborate with colleagues and staff to create a result driven, team oriented environment
  • Develops and executes a strategic brand, marketing and communications plan that supports acquisition, branding and initiatives; enhances the image and reputation and executes mission-critical events and programs in alignment with the goals of the organization
  • Oversees communication and marketing initiatives, including public relations, web, advertising, marketing, trade shows, photography and video services and internal communications
10

Responsibilities For Executive Assistant to Chief Marketing Officer Resume

  • Writes, edits and produces critical collateral materials
  • Consult with Equifax Canada’s business consultants and sales teams to gather market information and voice of customer information in order to develop and deliver value added solutions for clients
  • Develop and lead the implementation of an overall strategic roadmap of products and solutions, that would be implemented, enhanced and created by Equifax Canada’s marketing team personnel and executed by the sales and business consulting teams
  • Continually monitor the market to determine market size and market penetration of the company’s products in order to test and analyze the success of current systems and processes as well as newly formulated go-to-market strategies
  • Ten or more years’ experience leading teams of at least 20 professionals in project management, product development, and Business Unit capacities
  • Manage the creation, packaging and delivery of ORC’s full line of product offerings
  • Manage the ORC/Engine content team to ensure ORC’s regional digital presence (website, blog, twitter, FB, as well as specific industry portals) is kept up to date with relevant engaging content for the audience
  • Works with ORC’s Executive Team to clarify and streamline ORC’s central and regional marketing functions within Engine/ORC’s global/hub-based matrix

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