Marketing Officer Resume Sample
Chanel Cruickshank
71641 Keara Courts,
Chicago,
IL
+1 (555) 414 0506
Work Experience
Senior Marketing Officer Retail Branch Merchandising
09/2017
-
PRESENT
New York, NY
- Fosters a culture of philanthropy. Assures that the Association’s systems and procedures support fund development. Leads staff and volunteers to institutionalize philanthropy and fund development throughout the Association
- Establishes contacts with media representatives, and writes and submits press releases. Creates and maintains current files of YMCA’s media relations
- Oversees the planning, development and execution of the Y’s marketing and advertising initiatives with the Membership Director to generate revenue by increasing membership and program revenue through successful marketing
- Tracking of major orders
- Analysis of major marketing initiatives across the Group
- Updating and coordinating of Group marketing materials including brochures, presentations and capability summaries
- Supporting Group-coordinated exhibitions and events
- Supporting the updates and maintenance of the Group website
- Ensuring the branding guidelines are followed across the Group
Marketing Officer
01/2015
-
06/2017
Detroit, MI
- Support the development and implementation of marketing programs and promotional activities
- Assist Director in maintaining proper record of marketing expenses and support the team on daily processing of payment requests
- Undertake ad hoc assignments and provide administrative support to the team
- Gather information regarding customers’ business and industry
- Meet customers’ requirement by answering customers’ transaction-related questions and help troubleshoot
- Clarify and solve any compliance related issues regarding customers’ transactions
- Collaborate with bank’s other offices/H.O. to enhance Pan-American or Global capability of cash and treasury management area
Student Recruitment & Marketing Officer
02/2011
-
11/2014
Houston, TX
- Contributing to the Annual Report & Accounts content and design
- Provide high quality administrative and logistical support for business development, marketing, ticketing and event support functions including customer service to potential and existing clients
- Provide comprehensive services to prospective and actual venue hirers, including coordinating cost estimates and quotations, assisting with ticketing and floor planning, responding to ad-hoc enquiries
- Design, distribute and prepare written material for marketing collateral including social media, Electronic Direct Marketing (eDm), newsletters, and websites
- Assist in drafting and preparing marketing collaterals and advertising materials
- Coordinate with various suppliers and agencies to ensure work results are delivered in good quality and in a timely manner and within budget
- Work closely and liaise with different internal and external teams on marketing and promotional activities as well as on daily operation issues
- Consolidate marketing program result and compile report on a regular basis
- Responsible for uploading contents available onto the Company’s Intranet/Agency Web Site
Education
Strayer University - Rockville Campus
2006 - 2011
Bachelor's Degree in Business
Professional Skills
- Excellent oral, written, and interpersonal communication skills required. Strong visual arts skills or aesthetics desired
- Excellent project management skills with well organization skills and detail-oriented mindset
- Strong verbal and written communication skills and presentation skills – serves as a key spokesperson for the Sears brand
- Strong copywriting skills and budgeting experience is an advantage
- Good interpersonal and communication skills as well as writing skills
- Excellent project management and organizational skills; proven ability to create momentum and work with other members of management
- Proven experience in Fashion Marketing/advertising/PR with 2-3 years’ experience
How to write Marketing Officer Resume
Marketing Officer role is responsible for marketing, database, basic, retail, finance, credit, training, mac, purchasing, shipping.
To write great resume for marketing officer job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Officer Resume
The section contact information is important in your marketing officer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Officer Resume
The section work experience is an essential part of your marketing officer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing officer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing officer position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Officer resume experience can include:
- Tertiary qualification(s) in a marketing communication discipline, or an equivalent combination of knowledge, skills and experience
- Strong leadership skills – ability to work across the organization, lead cross-functional teams, and influence without direct authority
- Great attention to details, and strong project management skills are valuable
- Influencing/negotiating – works effectively with others to create the right business outcomes
- Experience, passion, and strong understanding of new media and personalized marketing
- Good information sourcing skill with internal and external parties
Education on a Marketing Officer Resume
Make sure to make education a priority on your marketing officer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing officer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Officer Resume
When listing skills on your marketing officer resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing officer skills:
- Strong numerical and computing skills
- Strong written and oral communication skills with the ability to tailor copy writing and presentation style to suit different audiences
- Strong communication skills in English and Vietnamese
- Strong written and oral communication skills in English and Traditional Chinese
- Excellent communication and relationship skills, confident and ability to steer discussions
- Critical thinking, problem solving skills, resourceful. Quick learner
List of Typical Experience For a Marketing Officer Resume
1
Experience For Corporate Sales & Derivatives Marketing Officer Resume
- Customer-centric perspective – serves as the company’s advocate for the Sears customer ensuring that marketing efforts fit with customer needs and wants as well as business goals / objectives
- Basic knowledge of sales and marketing, banking, bank products and services. Strong client relationship and communication skills, both written and verbal
- Ensuring good relationships with Corporate names and Central bank team
- Experience leading and motivating high performance teams
- Work closely with various teams in prioritizing and executing specific campaigns and communications accordingly
- Act as effective back up to the Markets Head and Country Treasurer
- Addressing private-sector and governmental entities’ concerns or questions regarding marketing issues
- Being updated on key global economic developments, news, factors influencing market moves in India and across the globe
- Making Outward Telephone calls and face to face calls to promote business with clients
2
Experience For International Marketing Officer Resume
- Advising clients on managing FX Risk by understanding client’s business, currency risk involved and advising on hedging approach/ instruments
- Lead the preparation of the Legacies Strategy analyzing relevant data from the individual fundraising operation, other fundraising competitors and the market
- Work closely with agencies relating to the production timeline, communications plan and support media pitching needs for target audience on specific campaigns
- Intermediate knowledge of marketing, advertising, business development and public relations management and activities
- Innovative and creative mindset – generates new directions for Sears marketing / brand efforts
- Courageous leadership style – willing and able to take calculated risks to drive toward future state
3
Experience For Cyber Security Marketing Officer Resume
- Financial acumen – continually improves rate of return of marketing resources
- Co-ordinating presence at exhibitions and events
- Review and support presentations for external use, Mediaplanning
- Provide marketing support in terms of presentation development, content management and internal / external coordination
- Perform user acceptance testing for new products/campaigns
4
Experience For Marketing Officer, No-brasilia, Brazil Resume
- Support the manager and team to develop, plan and execute integrated marketing campaigns
- Provide active and broad support to the Markets Head in managing the business
- Manage the delivery of high value fundraising campaigns that deepen the engagement between the supporter and the cause, especially through child sponsorship
- Resolution of rates for transactions raised/ monitoring control aspects/ closure of books
- Develop, maintain, and work to broaden and deepen close business relationship with existing clients as well as cultivate business with prospect customers
- Maintain regular calling effort with key members of the client and report to Management all important dialogues
5
Experience For Treasury Marketing Officer Resume
- Advise clients, where possible, concerning business management and financial matters
- Supervise the preparation of the Legacies fundraising workplan
- Improve and develop new campaigns and tools to be included and used in the Legacies fundraising work plan
- Maintain and update the International Marketing Calendar
- Liaise with international partners on annual/seasonal planning and implementation
- Plan and implement consumer events, pulling on internal resources (e.g. VM) to achieve maximum impact and results
6
Experience For Disability Income Advanced Marketing Officer Resume
- Ensure each market has all up-to-date assets including images, press releases, videos etc
- Meet revenue targets through proactive management of the flow business as well as upgrading the clients to derivatives products and innovative solutions
- Ensure that dealing is conducted at the highest ethical standards
- Prepare Liquidity Funding Plan and ensure quality of Market Risk reports
- In charge of the marketing production for the Spanish desk (for institutional, distribution and retail products)
- Results driven and a sense of urgency – seeks true business transformation with an accelerated pace
7
Experience For Senior Marketing Officer Retail Branch Merchandising Resume
- Knowledge of organizational structure and the transformation initiative
- Make administrative decisions and judgments on sensitive, confidential issues
- Support all lead generation projects
- Keep track and identify of new lead opportunities and work closely with the sales team
- Assists in managing the division’s marketing budget and invoicing. Partners with local executive management on community sponsorships, donations, and Community Reinvestment Act contributions
- Represents the bank in various, civic, and community development events to further enhance the bank’s image and develop additional business. Identifies partners for business and brand development
- Capture and administer leads coming from different sources
- Qualify all leads in a short timeframe based on defined priorities (digital &‐or telemarketing actions > lead qualification > inclusion in the nurturing process > handover to sales, …)
- Keep abreast of the latest technology and campaign management systems for media planning and buying as led by the global marketing team
8
Experience For Senior Marketing Officer Resume
- Organize and oversee advertising/communication campaigns (social media, print ad’s and PR etc.), exhibitions and promotional events
- Coordinate with internal departments (especially specialist departments, Finance and Business Directors departments, the marketing team in overseas offices) and external agencies (advertising and media agencies) to ensure effective/ smooth execution of marketing campaigns
- Manage marketing budget to provide optionalities to specialists and to optimize the plan while keep track of the budget to avoid overspend. Seek approval for any overspend. Take care of the administrative side of the marketing budget such as managing purchase orders through SAP system, obtain approvals and invoice processing
- Sensitive to competitors’ marketing activities and share market intelligence with the team
- Deliver creative, multi-channel marketing communications to inspire and engage our audience
- Support the supporter acquisition team to deliver integrated and audience-centric marketing campaigns across our channel mix
9
Experience For Postgraduate Recruitment & Marketing Officer Resume
- Provide marketing support to Retail staff. This duty is performed weekly, about 30% of the time
- Brainstorm on retail marketing campaigns. This duty is performed quarterly, about 10% of the time
- Maintenance of internal reference library and co-ordination of voucher copies
- Use data and insights to champion knowledge of our new supporter audience across the supporter acquisition team
- Manage and optimise a warm leads programme across multiple channels and audiences
- Test and optimise supporter welcome journeys, to increase new supporter engagement and retention
- Coordinate customer communications and mailings. This duty is performed quarterly, about 10% of the time
10
Experience For Senior Marketing Officer Enterprise Planning Group Resume
- The ability to work in a constant state of alertness and in a safe manner. This duty is performed daily
- Gather and analyze data to provide timely actionable insights before, during and after marketing strategy, plans and efforts are implemented considering: competitive landscape, market, customer data and trends
- Deliver results in compliance with business goals while being effective and efficient analyzing efforts outcome and optimizing campaigns
- Effective supervision of the implementation of the legacies plans
- Develop monthly or as per needed reports, dashboards and presentations to monitor and optimize efforts. Assure data integrity and quality
- Support the development and implementation of comprehensive marketing plans to contribute to business objectives, while capitalizing on customer analytics. Align products and services with customer preferences following a customer centric strategy
- Proactively connect, communicate and involve relevant parties in the development, implementation and results of initiatives
- Conduct researches for insurance marketing competitive landscape online and offline (specifically audit HK companies in insurance and financial services industry)
- Manage company website / mobile site content to build a more robust, interactive, customer-oriented company website / mobile site
List of Typical Skills For a Marketing Officer Resume
1
Skills For Corporate Sales & Derivatives Marketing Officer Resume
- Good Chinese typing skill and PC literate in Word/Excel/Powerpoint
- Proficient computer application skills (Excel, Words, Powerpoint, Lotus Notes etc.)
- Effectively communicate with own team, internal stakeholders, suppliers and key stakeholders to deliver high quality business outcomes
- Marketing experience across various retail channels and across multiple disciplines of marketing (digital, online, creative, online, event, etc.)
- Experienced and competent in designing and delivering engaging content, copy writing or presentations
2
Skills For International Marketing Officer Resume
- At least one (1) year relevant working experience in material production, graphic design, marketing promotions, event staging and premium development
- Experience in leading teams of all levels including influencing others in a highly matrixed organization
- Experience in creating and managing databases
- Good planning, coordination and multi-tasking with analytical mind
- Good understanding of Treasury and Derivatives products
- Direct FX/MM trading, operations or sales experience
- Experience in a marketing role,
- Experience within Recruitment or Marketing
- Experience of managing successful relationships with a variety of internal and external stakeholders
3
Skills For Cyber Security Marketing Officer Resume
- Experience managing projects, delivered within budget and to tight deadlines
- Previous experience in a similar role (global markets, derivatives, sales, structuring, product specialist)
- Deliver FX Customers/Volume targets by providing excellent deal execution and quality service
- Meet revenues and volumes targets for Citi FX Pulse by providing excellent deal execution and quality service
- Maintain excellent contacts with clients through regular phone and onsite calls, while adhering to sales coverage model
- Effective budget management while looking for efficiencies
4
Skills For Marketing Officer, No-brasilia, Brazil Resume
- Effective cross-functional coordination and collaboration with Market Development Officer (Campaigns) and the Marketing Services Officer
- Good knowledge of Senegal Macro-economics and financial markets
- At least two (2) years experience in the same capacity
- Good knowledge of Zurich’s organisation and relevant product range for the Corporate Business segment
- Creative contributor and problem solver with excellent attention to detail
- Experience of progressively increasing responsibilities in marketing and commercial lending positions
- Supporting the Marketing manager in designing, implementing and tracking the success of individual marketing campaigns and creative input for new ideas
- Assisting sales in providing tools for their clients: production of marketing literature and marketing material (entire suite), excel files
- Liaising with pricing and structuring teams in developing the product offer
5
Skills For Treasury Marketing Officer Resume
- Marketing theory, strategy, planning, and implementation
- Budgeting and tracking results
- Forming and maintaining relationships with clients, foreign trade offices and representatives, local and state government and economic development entities
- Counseling business entities on marketing and trade practices
- Understanding of Corporate and Investment Banking products (Loans, cash management, trade, treasury)
- Arranging the production and distribution of marketing material
- Identifying opportunities for collaboration with marketing teams across Europe, artwork etc. with agencies
6
Skills For Disability Income Advanced Marketing Officer Resume
- Assisting dedicated sales in servicing institutional clients, private banks, wealth managers, distributors and corporate clients
- Explaining technical and legal concepts to a variety of audiences
- Dealing in one or more foreign currencies
- Ensuring correct regulatory standards alongside compliance and legal teams. Ensure compliance with local regulations and guidelines
- Managing the production of any event material e.g. pop up banners and supply of event material to/from venue location
- Ensuring all financial, legal and compliance arrangements are in place
- Identifying new event opportunities in line with company target markets
- Handling payment, lucky draw application, etc
7
Skills For Senior Marketing Officer Retail Branch Merchandising Resume
- Updating clients on key market developments & trends, global and domestic economic indicators and Citi’s forecast on currencies
- Deploying new digital tools internally and externally in order to simplify sales life and provide more interactive marketing tools to clients
- Support the generation and management of product and service marketing materials including marketing plans and standardized marketing communications
- Communication with retail staff regarding Marketing campaigns, signage and Marketing materials. This duty is performed as needed, about 10% of the time
- Develop new and innovative ways of communicating the impact our donors are making through timely and inspiring multi-channel campaigns
- International trade practices, including free trade agreements and international financing and insurance
- Export compliance, including US export controls, export licensing
8
Skills For Senior Marketing Officer Resume
- Knowledge in product branding, promotion & marketing collaterals
- Undergone training in copywriting, market research industry and business analysis
- Assist International Press & Marketing Manager with all international marketing activity
- Provide evaluation and reporting for all key international marketing activity in a timely fashion
- Support the team in charge of website management and content, and Managing marketing automation tools
9
Skills For Postgraduate Recruitment & Marketing Officer Resume
- Support the conception and production of marketing material (brochures, flyers, datasheets etc.), proof reading copy
- Coordinate the creation and shipping of branch marketing materials. This duty is performed monthly, about 20% of the time
- Perform market research for banking trends in regards to marketing. This duty is performed monthly, about 15% of the time
- Manage social media platforms (Facebook and LinkedIn) in terms of daily content posting, monitoring and optimization
- Learn quickly and implement new digital tools (video editing, website management, marketing newsletters)
10
Skills For Senior Marketing Officer Enterprise Planning Group Resume
- Serve as contact officer for clients for matters relating to all banking services
- Basic knowledge of marketing tools
- The concepts and theories of marketing and general business practices, specifically for business-to-business commerce
- International market research resources, including trade data, Country Commercial Guides,
- Export logistics, including Incoterms, harmonized tariff schedules, NAICS codes,
- Responsible in attaining the financial goals for Treasury/Markets Department
List of Typical Responsibilities For a Marketing Officer Resume
1
Responsibilities For Corporate Sales & Derivatives Marketing Officer Resume
- Good knowledge of SG research publication and of market news and ability to summarise it in marketing presentations
- With successful experience of 5-7 years in Marketing/ Communication
- In charge of copy writing for commercial documents and writing of marketing promotions
- Build digital analytical dashboard to analyze website / mobile site performance, as well as social media (Facebook and LinkedIn)
- Act as a project management of each campaign from project initiation, ideation, content production, execution, to post-campaign result measurement and evaluation
- Keep track on campaign expenses and budget summary
2
Responsibilities For International Marketing Officer Resume
- Prepare and execute Markets Sales and Derivatives plan
- Provide high quality customer execution and service for all treasury products
- Make Citibank Cote d’Ivoire FXLM the first choice for customers and professionals in the country
- Manage Foreign Exchange exposures within approved Market Risk and Credit limits
- Ensure that our messaging and our marketing materials accurately reflect World Vision’s mission and Christian ethos and identity, and communicate authentically with our diverse supporter base
- To provide Foreign Exchange Services to the portfolio of clients in the allotted client segment. Client segments include Local Corporate Bank, Global Subsidiaries Group and Citi Commercial Bank
- Building strong relationship with the clients to win “new to the bank” flows from prospects & underpenetrated names and actively engage with defense names to retain Citi’s Share of Wallet
- Advising clients on FX conversion for transactions where the client has control over the timing of underlying routine flow. Example, EEFC Conversions / ECB Proceeds / Trade flows
3
Responsibilities For Cyber Security Marketing Officer Resume
- Ensuring that all “FX Flows” are captured including the one-off opportunities, FX flows meaning all conversion of FX irrespective on an underlying Trade transaction. Example, Equity Remittances / Sundry Payments / Royalty Payments etc
- Close interaction with coverage teams, TTS and other business groups, on an ongoing basis, for an informed business pitch to the clients for additional business
- Routine face to face meeting / telephonic discussions with the clients to increase Citi’s business with the client
- Liaise with coverage teams, TTS and other business units of the bank to discuss strategy with respect to the client groups and perform wallet analysis
- Follow news on the clients business that can generate one off flows (mergers / takeover / Capex)
- Gather and quickly interpret data regarding consumer behavior online, the development and implementation of online advertising and promotional strategies, website analysis and search engine optimization
- Translate raw data into coherent information about consumer behavior and sales trends online to inform marketing strategies they create
4
Responsibilities For Marketing Officer, No-brasilia, Brazil Resume
- Creates and analyze marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and campaign measurement
- Support the development and implementation of comprehensive marketing plans to reach business objectives, while capitalizing on customer analytics. Align products and services with customer preferences following a customer centric strategy
- Implement Country Global Markets Sales and overall Strategy
- Make Citibank Senegal Treasury the first choice for customers and professionals in the country
- Manage Foreign Exchange exposures within approved Market Risk and counter party limits
- Second the country treasurer in his main responsibilities
- Past performance simulation and scenario analysis for derivative products
- Work with Bloomberg and other data bases
5
Responsibilities For Treasury Marketing Officer Resume
- Co-work with members of the Credit Control, Operations, Product Offices, and RMs of Japanese Primary Offices in providing high quality overall banking services to the clients
- Cross-sell bank products and services in collaboration with Product Office members by proactively identifying transaction opportunities, marketing each product to identified clients, negotiating the terms and conditions, and executing and documenting the transactions
- Extend credit to clients identified as qualified clients based on their creditworthiness and credit requirements as well as their "fit" with the BTMU organization
- When necessary, prepare credit applications and obtain approvals from relevant Credit Divisions
- Collect and analyze information that reflects the current creditworthiness of the clients
- Obtain information through (i) direct inspection of the clients' business and collateral, (ii) review of interim financial reports, (iii) personal interviews, and (iv) review of other relevant documents
- Monitor financial conditions and loan repayment activities of credit watch clients and take necessary actions to amend terms and conditions or collect past-due accounts
- Prepare various activity reports for management
- Keep abreast of local, national and international economic, financial and political events and climates that could have an impact on commercial lending activities
6
Responsibilities For Disability Income Advanced Marketing Officer Resume
- Plans, edits and revises publication of in-house and external announcements
- Writes speeches and articles for public relations purposes
- Counsels internal clients on editorial matters and proofreads proposed
- Helps development communication strategy and reactions to various issues in the
- Constant monitor and evaluation of legacies plan’s implementation and results
- Maintains documentation and reports for the department ranging from minutes, trade show logistic arrangements collaboration and production contracts, purchasing alignment etc
- Formulates marketing promotions, designing and staging events, facilitating partnerships in line with supporting targets and meeting mandatories
7
Responsibilities For Senior Marketing Officer Retail Branch Merchandising Resume
- 1、News: News clue collection, news interview, news article drafting for both internal and external promotion purposes to ensure company and Product Group’s even exposure throughout the year
- Knowledge of customer databases, data processing, direct mail production, as well as experience in vendor management (marketing agencies and lettershops) is highly desirable
- Experience in navigating business partners and compliance reviews with effective communication and positive relationships are valuable
- Willingness to learn banking products, services, and regulations
- Introduce leads/qualify leads/fluent handover of high & medium opportunities from marketing to sales
- Highly organized and able to oversee all facets of multiple projects at the same time while keeping to a stringent production schedule
8
Responsibilities For Senior Marketing Officer Resume
- Proficient in making presentations and business reports
- Meet revenue targets through flow business as well as upgrading the clients to derivative products
- Work independently to plan and manage complex projects in a matrix organization
- Sense of urgency and ability to work in a fast-paced environment
- Follow up on SF.com compliance by sales + train & assist when required
- Team player willing to create and maintain working relationships with colleagues and vendors both within the bank as well as the outside community. Professional demeanor and experience interacting with C-level executives
9
Responsibilities For Postgraduate Recruitment & Marketing Officer Resume
- Comfortable simultaneously working in both a PC and Mac environment
- Able to make decisions independently based on your knowledge of recruitment and marketing
- High level of proficiency in written and spoken English and Chinese (including Mandarin and Simplified Chinese)
- Internally: Ability to influence the matrix organization
- Organised and proactive, with an understanding of the need to plan for long-term success, focusing on planning and implementing improvements for continuous growth
- Analyse applicant data to inform decisions
- Personal gravitas to inspire confidence in others
- Willingness to travel and work some evenings and weekends throughout the year
10
Responsibilities For Senior Marketing Officer Enterprise Planning Group Resume
- Proficient in Google Analytics is preferrable
- Manage multiple campaigns and activities in a fast-paced environment
- Think independently, analytically and logically
- Work well in a multidisciplinary team environment, supporting multiple businesses and developing collaborative relationships to achieve business goals
- Bilingual in Japanese and English is required
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