Cluster Marketing Manager Resume Sample
Cale Franecki
3296 Eugene Meadows,
New York,
NY
+1 (555) 341 7630
Work Experience
Cluster Marketing Manager
12/2017
-
PRESENT
Houston, TX
- Respond to customer postings as appropriate tackling any customer complaints/issues and seeking to ‘engage’ with customers at all opportunities using relevant tools/techniques
- Develop and implement an annual bespoke Digital and Marketing plan by segment in line with budget requirements to ensure the hotel meets their general marketing objectives including revenue targets
- Ensure effective market positioning of the cluster is in place, with a focus on driving brand awareness
- Independently manage and implement key digital and marketing initiatives and promotions whilst ensuring all activity is aligned with regional and global marketing activities
- Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the Commercial Focus process
- Responsible for measuring the success of all digital and marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
- Manage the roll out of digital and marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution
- Ensure sales and F&B teams receive adequate marketing support, and collateral requirements are met
Cluster Marketing Manager South Africa
08/2012
-
09/2017
Los Angeles, CA
- Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
- Recognize and execute opportunities for the loyalty program HHonors as well as other incentive programmes at cluster level, and manage all cluster CRM and database requirements
- Develop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
- Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process
- Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
- Manage the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution
- Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
Education
Saint Mary's University of Minnesota - Winona Campus
2006 - 2011
Master's Degree in Business
Professional Skills
- Develop and maintain good working relationships with various levels of Hilton Worldwide’s personnel including corporate and regional marketing and communications teams, corporate brand, eCommerce, loyalty and partnership teams
- Excel at being an effective team player to all corporate, regional and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions
- Market planning, Project management, basic accounting , strong negotiation skills and clear understanding of ROI analysis
- Strong marketing skills, with an eye for creativity and detail
- Excellent interpersonal and communication skills with the passion in team building and motivation
- Strong communication skills across a variety of platforms and on all levels
- Analytical focus with strong quantitative & demonstrated budget management experience
How to write Cluster Marketing Manager Resume
Cluster Marketing Manager role is responsible for database, retail, training, marketing, printing, accounting, analysis, design, research, digital.
To write great resume for cluster marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Cluster Marketing Manager Resume
The section contact information is important in your cluster marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Cluster Marketing Manager Resume
The section work experience is an essential part of your cluster marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous cluster marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular cluster marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Cluster Marketing Manager resume experience can include:
- Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
- Managing and implementing rooms marketing campaigns and projects both online and offline at cluster and hotel level
- Drive high ROI marketing campaigns in generating and qualifying leads for direct and indirect sales team
- Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows
- Total cluster understanding of the brand positioning and implication
- Manage the preparation of strategic Rooms marketing communications plans with support from the wider Marketing teams
Education on a Cluster Marketing Manager Resume
Make sure to make education a priority on your cluster marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your cluster marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Cluster Marketing Manager Resume
When listing skills on your cluster marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical cluster marketing manager skills:
- Outstanding communication skills in all areas of writing, listening and speaking English
- Outstanding verbal and written communications skills and the ability to persuade others to consider a different point of view
- Multiple language skills including Arabic (desirable)
- Proficient multi budget management skills
- Printing management fundamentals experience
- Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritizing and identifying productive solutions
List of Typical Experience For a Cluster Marketing Manager Resume
1
Experience For Cluster Marketing Manager South Africa Resume
- Be the marketing representative in the cluster during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
- Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives
- Ensure full brand compliance across all marketing initiatives at cluster level
- Conduct regular cluster marketing audits to meet Centre of Excellence audit requirements
- Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
- Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization
- Respond quickly and efficiently to all internal and external requests
2
Experience For JP Cluster Marketing Manager Resume
- Understand and champion Hilton core values
- Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region
- Sales experience (desirable)
- Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyze campaign ROI
List of Typical Skills For a Cluster Marketing Manager Resume
1
Skills For Cluster Marketing Manager South Africa Resume
- Previous experience of working in a marketing role for the hospitality industry
- High competence in developing and making highly effective promotional campaigns
- Educated to College level with previous marketing experience
- Marketing communications experience, preferably in the international luxury hospitality industry or a recognized blue-chip organization
- Strong knowledge of all media forms, consumer research and marketing campaign development/management
2
Skills For JP Cluster Marketing Manager Resume
- Marketing communications experience, preferably in the international luxury, F&B or hospitality industry or a recognized blue-chip organization
- Experience with luxury hotel brands (desirable)
- Operational experience in hotels/resorts or related service industry (desirable)
- Technical understanding of photography, film, rich media
- Proficiency in new media/digital marketing and distribution
- Flexible with schedule to meet business demands and travelling
- Friendly demeanor, positive and enthusiastic with a motivational attitude
3
Skills For Cluster Marketing Manager Resume
- Creative and a critical trained eye for creative review
- Nuanced in luxury (desirable)
- CRM campaign Management trained
- Lead and develop high performance teams
- Entrepreneurial problem solver (desirable)
- Lead the Digital and Marketing function on cluster level and be the “Digital/Marketing Hub” for all key functions such as Regional Marketing, Revenue Management, Sales, Finance, Hotel Operations, F&B and eCommerce
- Lead the definition & development of Marketing programs in-store and online, ensuring that they are consistent with Logitech’s product category strategies, channel/customer needs and brand image
4
Skills For Cluster Marketing Manager South Africa Resume
- Actively monitor, guide and implement Jumeirah’s brand standards ensuring full compliance with the Clu Jumeirah brand VSG, LSG and PSG
- Ensure the local content on Maersk Line’s website is up-to-date
- Local Trade Events execution based on guidelines
- Reactive response to local PR & Social enquiries in alignment with CEN
- Go to person for local donation and sponsorship requests
- Provide support to the Cluster Director of Marketing on the day-to-day marketing in driving different marketing activities to maximize stakeholders and revenue objectives
- Market the Dubai hotels through a strategic advertising and media plan in order to find creative ways to communicate with existing and new markets
- Work with Cluster Digital Marketing Manager to ensure all online marketing activities are achieve set goals, tracking and objectives, contribute to the generation of revenue and maintain strong online presence on J.com
5
Skills For JP Cluster Marketing Manager Resume
- Manage internal and external graphic design teams, printing, promotional events, media, etc. in an effort that these partners fully understand and maximize the value of contributing to the development of hotels marketing communications activities
- Ensure that all rooms marketing materials adhere to brand standards are maintained in the luxury look and feel and cutting edge
- Coordinate with the Group’s marketing and Brand teams to maximize an enhanced visual and message to guests both at hotel level and external.
- Ensure that website content for the all Dubai hotels are fully updated on a regular basis, and monitor and control external websites, which advertise the hotels in order to ensure that the established promotions and offerings are both captivating and profitable
- Manage the day-to-day operations of the Rooms Marketing teams by providing guidance, encouraging teamwork and facilitating related professional work processes in order to achieve high performance standards
- Liaise with internal and external parties at the appropriate levels to ensure smooth flow of operations
6
Skills For Cluster Marketing Manager Resume
- Lead and motivate team members and identification of opportunities for participating in change initiatives, programmes and projects taking into account best practices, improvement of systems and processes and productivity improvement
- Develop an annual marketing and strategic budget plan for the Dubai hotels in cooperation with the Regional Director, that includes, Channel strategy, CRM, Loyalty, Partnerships & Digital marketing
- Proactively interact with pre-opening Sales and Revenue teams on development and deployment of direct channel marketing programs that support acquisition and retention tactics
- Work directly with Regional sales & revenue colleagues to develop direct marketing initiatives that measurably impact room revenue and drive incremental revenue from business extensions including spa, retail and F&B
- Managing and implementing F&B & Lifestyle marketing campaigns and projects both online and offline at the cluster
- Fully support recruitment and talent development of Rooms and F&B Marketing pre-opening teams as well as manage, motivate and support training activities
- Work closely with the Cluster PR teams, Brand, CRM, Loyalty marketing teams to ensure support of brand performance, VSG and brand marketing & PR strategies
- Interactions with preopening hotel, operations colleagues for any wider marketing opportunities and ensure smooth coordination of campaigns
- Manage the preparation of strategic F&B & Lifestyle marketing communications plans with support from the wider Marketing team
7
Skills For Cluster Marketing Manager South Africa Resume
- Market the Abu Dhabi hotels through a strategic advertising and media plan in order to find creative ways to communicate with existing and new markets
- Support partnership marketing relationship to launch regional specific Rooms and F&B campaigns
- Support new openings in Dubai with marketing launch campaigns and operational collateral support
- Actively monitor, guide and implement Jumeirah’s brand standards ensuring full compliance with the Jumeirah brand VSG, LSG and PSG
- Interact with the Regional MEASA Sales & Revenue teams as well as the General Managers for Dubai wide campaigns
8
Skills For JP Cluster Marketing Manager Resume
- As a Brand champion, ensure Dubai alignment with Jumeirah Brand Strategy; this includes bringing the Jumeirah Brand to life among regional colleagues and customers alike
- Initiate competitive and customer insight projects to help support any direct business opportunities and revenue generating, product/service innovations
- Work with Group e-commerce and distribution team to develop regional wide innovative/profitable digital Rooms marketing strategies
- Management of promoting new openings via Dubai sales & brand road show stands such as ATM, with supporting collateral and localize advertising for Rooms campaigns
- Coordinate multi property seasonal offers from a creative, media and activation perspective
9
Skills For Cluster Marketing Manager Resume
- Follow up and investigate on market trends and new promotional activities in order to stay the leader in the respective markets
- Work with wider marketing team, to ensure all online marketing activities are achieved, set goals, tracking and objectives, contribute to the generation of revenue and maintain strong online presence on J.com
- Manage internal and external graphic design team, printing, promotional events, media, etc. in an effort that these partners fully understand and maximize the value of contributing to the development of hotels marketing communications activities
- Coordinate with the Group’s marketing and Brand teams to maximize an enhanced visual and message to guests both at hotel level and external
- Ensure that website content for the all Abu Dhabi restaurants and lifestyle entities are fully updated on a regular basis, and monitor and control external websites, which advertise the hotels in order to ensure that the established promotions and offerings are both captivating and profitable
- Responsible for building a coherent social media strategy for the hotel and its outlets
10
Skills For Cluster Marketing Manager South Africa Resume
- Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
- Achieve agreed performance goals and marketing objectives of role set out by the Line Manager
- Manage execution of marketing projects in line with resources and budget objectives
- Develop and manage all social media activity for the cluster and support departmental initiatives
- Recognize and execute opportunities for the loyalty program HHonors as well as other incentive programs at cluster level, and manage all cluster CRM and database requirements
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