Event Marketing Manager Resume Sample
Trace Goldner
178 Maximus Circles,
Los Angeles,
CA
+1 (555) 337 8147
Work Experience
Event Marketing Manager
04/2018
-
PRESENT
Dallas, TX
- Create program goals, messaging, communication and overall event plans with minimal direction
- Exceptional budget management, negotiation and organizational skills; track record of effectively managing a multi-million dollar budget, detail oriented
- Demonstrated success in delivering an annual conference on a similar scale to MAX
- Provide strategic and creative event marketing consultation, design and management to a variety of internal clients
- Execute innovative in-person events that promote the firm, build and enhance brand eminence, generate leads, and develop relationships
- Manage and team with other on the events planning team for events and projects
- Manage end-to-end logistics for assigned proprietary and third-party events, including budget, contract terms, registration process, food and beverage, venue research, registration support, entertainment, conference booth production, transportation, CPE support, among others
Senior Event Marketing Manager
04/2013
-
02/2018
Philadelphia, PA
- Provide guidance on Deloitte’s policies and procedures around events
- Serve as a liaison for technology support onsite
- Liaise on digital presence, social promotion and public relations to support events
- Provide follow up reporting related to ROI around the event
- Manage the events strategy for the marketing department. This includes the budget associated for the events and the supporting details that are required for event activation and/or sponsorship according to the investment of each business function within the company. Train new employee on this strategy and process
- Manage and maintain growth opportunities of the Company’s strategic events which include North American International Auto Show Charity Preview Customer Event, Grand Rapids Art Prize, Michigan International Speedway, and key associations critical to the Company’s partnership strategy that involve Sr. Executives and key community leaders
- Manage Company’s sponsorship/event/tradeshow evaluation, planning, execution and post-event evaluation processes through the company’s project management tool
- Responsible for, and manage through the process, presentations, talking points, collateral and ad creation associated with events and sponsorships, through our agency partner and/or internal creative team
Public Sector Event Marketing Manager
04/2010
-
10/2012
Philadelphia, PA
- Schedule and run planning meetings to bring stakeholders across the company together to ensure alignment with the event and outreach process.
- Applicable experience required
- Manage overall tradeshow program including streamlining operations, vendor management & trade show portfolio
- Execute innovative in-person events that promote the company, build and enhance brand recognition and awareness, generate leads, and contribute to the development of B2B client/prospect/partner relationships
- Manage end-to-end logistics and communications for regional and third-party events, including but not limited to staffing, budget, contract terms, registration process and support, dining/entertainment/special events, promotional materials, venue research, conference booth production, contract services, transportation, pre- and post- event marketing and support, and show follow-up
- Negotiates and manages supplier network for exhibit necessities (ie: exhibit components, booth talent, third party vendors, etc.)
- Determines appropriate equipment and products needed for the exhibit based on size and audience
- Coordinate shipment of properties and show services with contractor
- Coordinate show contracts and association relationships
Education
Strayer University - Knoxville Campus
2005 - 2009
Bachelor's Degree in Business
Professional Skills
- Strong project management skills, attention to detail, and organizational skills to handle multiple projects/tasks simultaneously and meet deadlines
- Excellent interpersonal skills and experience collaborating with cross-functional teams
- Strong project management skills; ability to prioritize and assess effectiveness
- Strong skills in meeting management and leading meeting presentations
- Strong analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights
- A considerable background of sales / marketing experience, with strong event planning experience
- A proven history of sales/marketing experience, with solid event planning experience
How to write Event Marketing Manager Resume
Event Marketing Manager role is responsible for events, marketing, customer, design, microsoft, organization, analytical, powerpoint, integration, training.
To write great resume for event marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Event Marketing Manager Resume
The section contact information is important in your event marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Event Marketing Manager Resume
The section work experience is an essential part of your event marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous event marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular event marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Event Marketing Manager resume experience can include:
- Strong project management skills and an ability to develop and deliver events and programs within a fast paced environment
- Excellent communication (verbal and written), interpersonal, negotiation, and conflict resolution skills
- Relevant experience in the software market, proven experience with working in the marketing department of a software brand
- Strong Microsoft Office skills - Excel & PowerPoint
- Outstanding organizational, time management, verbal and written communication skills
- This leader has 4+ years of experience in marketing or management, with proven ability to develop net new marketing programs
Education on an Event Marketing Manager Resume
Make sure to make education a priority on your event marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your event marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Event Marketing Manager Resume
When listing skills on your event marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical event marketing manager skills:
- Strong problem-solving and troubleshooting skills. Calm under pressure
- Strong organizational, project management, analysis, and design skills
- Excellent customer support and communication skills
- Strong interpersonal and problem solving skills for Client and Team relationship building
- Event planner with comprehensive event planning skills and experience
- Excellent negotiating and influence skills
List of Typical Experience For an Event Marketing Manager Resume
1
Experience For Senior Event Marketing Manager Resume
- This leader has experience managing projects across cross-functional teams
- Event marketing experience
- Suggest most appropriate vendors, venues and event program to create a creative yet cost effective solution of our internal client
- Proven track record of significant improvements in both strategy and execution to tradeshows for a business
- Experience in creating and executing (big) events in and outside Madrid
- Experience managing a business unit to attain revenue/expense goals and profitability
- Self-motivated with a strong sense of responsibility and accountability
2
Experience For Public Sector Junior Event Marketing Manager Resume
- Campaign management or communications experience would be an asset
- Managing the administrative process for the team, which includes ensuring payment of invoices, and finalising audit files required
- Carrying out site-inspection trips and provide on-site management of events in APAC Liaison between Global Event Marketing and Businesses / Functions
- Producing HomeAway’s event strategy for the local market, defining the annual roadmap
- Executing offline events and sponsorships
- Measuring relevant event performance metrics
- Measuring meaningful event performance metrics
- Developing an events strategy that maximizes revenue and engages a wide variety of target audiences
3
Experience For Public Sector Event Marketing Manager Resume
- Conducting post-event evaluations
- Partnering with Field/Client/Channel Marketers to drive successful follow-up
- Organizing Oracle’s participation in 3rd party events. This includes working with the various stakeholders for content and messaging
- Keep track of event finances including check requests, invoicing, and reporting spend; including annual budgeting
- Coordinate logistics, including organizing vendors, catering, security, live stream/video, registration, facilities, shipping, and signage
- Able to report, analyze and provide strategic value-add insights driving optimization and ROI as well as delivering on business and marketing reporting needs
4
Experience For Event Marketing Manager Associate Resume
- Executes event onsite as needed by supervising booth set-up, organizing staff and handling any onsite issues that arise
- Develop integrated marketing strategy including project management of marketing plan to meet CERAWeek financial and campaign goals
- Ensures programs remain on strategy with consistent execution (e.g. positioning, messaging, branding)
- Move easily between generating big, creative ideas, and driving ongoing process improvement
- Event development for both one-to-few and one-to-many engagements, including quick-turn scrappy pilots and tests before looking
- Organisation of all event logistics - hotel accommodation, venue, banqueting, print, design, staging, entertainment, technical etc
- Detailed budgeting, pre-event and post event costing, focus on negotiation and cost saves
- Enjoys thinking both strategically and tactically – we’re looking for someone who wants to think big and then execute on those big ideas
- Establish a marketing strategy and messaging plan for each event
5
Experience For Partner Event Marketing Manager Resume
- We are seeking confident, professional, and career motivated self-starters to join a team that is passionate about marketing and events
- Sought out by leaders for proactive consulting and problem-solving
- Problem-solving and decision making is key
- Creative problem solving and ability to handle changing requirements or last minute problems with composure
- Provide all marketing support for the events, including sales collateral for sponsorship opportunities
6
Experience For Event Marketing Manager Singapore Resume
- Assist team with planning requirements; provide recommendation by leveraging global assets or best practices
- Support the larger Certiport marketing team in executing key corporate events throughout the year
- Creative flair to bring fresh ideas into marketing campaigns
- Problem solve and work independently in a changing and multi-tasking environment
- Lead local event strategy, development, activation and optimization for the Business Banking segment, bringing relevant trends and fresh ideas to the table
- Create recommendations for new content ideas, marketing strategies and pilot new event marketing opportunities
- Translate local marketing efforts and results into actionable insights to optimize future marketing plans
- Lead communication to the staff and internal teams on event logistics. Including: pre-show meetings, daily recaps, and posts show results
7
Experience For Event Marketing Manager Resume
- Plan, execute, and/or delegate tasks such as collateral updates, promotional orders, email campaigns, social media posts, and web updates as they pertain to events
- Ensure leads are input into the marketing automation system and monitor and maintain metrics, such as campaign progress, to use for reporting on success metrics and demonstrate ROI of events
- Track desk procedures and maintain project management database to support the management, execution, and reporting of project status
- Responsible for marketing asset, collateral, and promotional digital and physical inventory
- Comfortable switching between strategy and execution
- Direct and close liaison with project manager supporting them on a range of events across the APAC region
- Ensure correct and consistent branding of all events and that all events are executed to high standard
- Oversee Facebook’s events strategy for industry events and speaking opportunities
- Builds and maintains a targeted sales approach by conducting in-depth research and analysis of territories. Partners to identify and market to
8
Experience For Senior Event Marketing Manager Resume
- Develop understanding of client’s brand requirements, go-to-market strategy, demo offerings
- Communicate with all stakeholders and drive deadlines for deliverables associated with events while supporting event team’s goals and objectives
- Track all business engagement programs’ event leads as well as provide reporting and ROI analysis
- Familiar with event-KPIs and tracking
- Develop strategic event marketing plans and initiatives to support business goals in the region
- Highly detail oriented, forward-thinking and proactive
9
Experience For Public Sector Junior Event Marketing Manager Resume
- Create, drive and execute ticket and boutique, pre-pitched camping sales strategy
- Post event processes of managing digital and social platforms, PR and press related publications or queries
- Understand how to message to different audiences and be a master of writing fresh succinct copy
- Implement a best practices approach for the event marketing team
- Provide campaign learning and recommendation for better enablement and execution
- Reporting and post-event support
- Nurture leads ensuring they are entered in Salesforce in a timely manner
- Create event reports and maintain database of event history, including photos
- Strategic planning and organization of trade shows
10
Experience For Public Sector Event Marketing Manager Resume
- Work closely with sales leadership and product and field marketing managers to create annual trade show calendar
- Understand technical subjects, advertising technology and their relevance to the marketplace
- Team player, willing to work with colleagues across a cross-cultural environment and towards a common goal
- Confident presence, working with executives both internally and externally
- Create written and visual content for social media platforms as they pertain to trade shows
- Keep detailed schedule of events calendar
- Train and delegate tasks as appropriate
- Comfort with ambiguity in a fast-paced environment
List of Typical Skills For an Event Marketing Manager Resume
1
Skills For Senior Event Marketing Manager Resume
- Provide strategic planning for the customer experience at an Event, including measuring results and effectiveness
- Proven experience writing fresh, succinct copy and the ability to distill complex concepts into clear and concise language
- Good experience in managing multi-cities roadshows
- Experience in the trade show, event management or related experience
- Advanced skills in Microsoft Suite, Google Docs, Excel, Keynote and PowerPoint
- Relevant and proven event marketing experience, preferably in B2B markets
- Proven ability to manage an effective strategy for a high-profile event to high standard
- Proven event experience
- Experience developing and executing traditional and digital marketing campaigns from inception to evaluation
2
Skills For Public Sector Junior Event Marketing Manager Resume
- Experience building, growing, and optimizing customer/partner engagement programs in a fast-paced B2B company
- Events marketing experience in brand, marketing technology or agency marketing
- Experience working in an agile marketing environment
- Agency experience developing marketing strategy for clients
- Experience managing events in Asia, working with third party vendors in the region
- Knowledge of social media landscape and experience executing social media marketing
3
Skills For Public Sector Event Marketing Manager Resume
- Experience in digital marketing, business development, or recruiting for a respected company
- Highly creative in conceptualising and executing unique event experience
- Actively participate in optimizing attendee experiences to support high quality processes for planning and execution
- Experience in the event planning/coordination
- Experience in planning and execution for participation in industry related events
- Experience in working with different service providers, agencies and suppliers at the same time
- Experience in the field of brand marketing and brand communication
- Deadlines, competing priorities and can keep many balls in the air at once
4
Skills For Event Marketing Manager Associate Resume
- Strong track record of working well in cross functional teams
- Experience in marketing
- Relevant experience in event marketing
- Or franchise marketing experience
- Field marketing/events experience with an emphasis on channel and/or partnership events
- Strong technical understanding, and preferably usage, of the Microsoft ecosystem
- Successful completion of vocational training as Event Manager or a similar education in Event Management with a proven background in Project management
- Experience in event marketing in a b2b environment
5
Skills For Partner Event Marketing Manager Resume
- Quick learner with good market and product understanding
- Work with fellow Global Event team members and cross-functional teams in growing programs that support the attendee experience
- Have strong enthusiasm for learning new technologies and approached
- Collaborative and creative marketer who thinks through the event experience from beginning to end
- B2B event management experience
- Experience in B2B and / or SAAS companies
6
Skills For Event Marketing Manager Singapore Resume
- Proven ability to work closely with others and provide lateral service
- Have good judgement, make right on-brand decisions when it’s called for, and know when to seek approval
- Experience with MS Word, Excel, Power Point, and SharePoint
- Event experience
- Excellent eye for detail, fast on your feet and a problem solver
- Cvent, Boomset, Silverpop experience desired, not required
- Experience in event marketing communications, preferably in a B2B marketing, publishing or information company
- Demonstrated knowledge of event management including Customer Event Process and end-to-end Marketing Tools
7
Skills For Event Marketing Manager Resume
- Five (5)+ years of previous event marketing experience required - both proprietary and more specifically 3rd party events including tradeshow booth creation
- Experience in event management AND marketing strategy or B2B marketing
- Experience infusing digital/social/mobile elements into events would be an asset
- Work experience in event marketing environment
- Build strong relationships with key stakeholders and communicate the efforts and innovations of the team throughout all levels of the organization
- Experience in an event marketing role is essential
- Grow strong relationships with local market leadership to be seen as value additive partner
- Creative and solution-oriented problem solver, with a strong customer focus
- Project strategic goals to be set within this timeline ensure its effectiveness
8
Skills For Senior Event Marketing Manager Resume
- Strong interpersonal communications, extremely detailed oriented and ability to work in high-stress situations
- Strong customer-service approach
- Work to incorporate more of Facebook’s platform into all event experiences
- Event experience, preferably in technology
- Excellent internal and external (agencies, trade show builders, Caterers etc) communicator
9
Skills For Public Sector Junior Event Marketing Manager Resume
- Relevant experience in event planning/marketing and logistics
- Good vendors and venue relationships across APAC cities
- Good network of vendors across APAC
- Related regional B2B event experience
- Experience with Salesforce and Eloqua is an advantage
- We seek someone who has had 5-7 years of trade show and events planning experience
- Researching, identifying and implementing opportunities for events
- Developing and producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)
10
Skills For Public Sector Event Marketing Manager Resume
- Working closely with event director to develop event marketing plans and goals that support company-wide business objectives/marketing strategies
- Sourcing, negotiating and managing all event contracts and vendors
- Understanding of the requirements and expectations of internal and external customers and a desire to provide outstanding customer service consistently
- Being proactive and show initiative
- Executing the communication plan to ensure successful attendance and visibility of the events with support of social, media and PR teams
List of Typical Responsibilities For an Event Marketing Manager Resume
1
Responsibilities For Senior Event Marketing Manager Resume
- Thrive in a fast-paced environment - demonstrated ability to manage and drive across multiple priorities
- High leadership and communications skills
- Event marketing experience including working with vendors, negotiating contracts, detail-oriented event execution
- Experience in an event marketing related role, preferably with a tech company
- Drive the engagement and event experience, delighting our customers and prospects
- Develop strong relationships with cross functional and marketing teams to ensure event alignment and successful outcomes
- Carry out to common processes and standard methodologies to ensure program quality and consistent experience for attendees
- Developing HomeAway’s event strategy, defining the annual roadmap
- Understanding how to work as part of a local team, but delivering to a global one
2
Responsibilities For Public Sector Junior Event Marketing Manager Resume
- Maintaining program budgets
- Tracking program results, measuring program success, and reporting metrics via SFDC
- Working cross-functional across all marketing depts from product mktg to channel marketing teams to implement joint field events
- Deep understanding of the latest trends in event marketing and experiential marketing
- Ensure campaign calendar has appropriate cadence and is reflective of ongoing marketing messages
- Lead all event service contracts, vendor orders, giveaways and promotions, staffing, hotels, shipping, labor, A/V, and other applicable event deliverables
- Support with execution of events. Supplier liaison such as; hotel bookings, venue sourcing, catering, on-site event management, staff organisation, logistics
3
Responsibilities For Public Sector Event Marketing Manager Resume
- Support to plan and execute a marquee event with big scale and own a part of the event including managing sponsorship program
- Fluency in Spanish and English, both speaking and writing
- Sales-oriented mindset who can build and sell marketing partnerships leveraging events (in conjunction with our sales team)
- An understanding of marketing and how events is just one touchpoint of a broader strategy to engage customers and drive new revenues
- Support the Head of Marketing with the overall brand and content marketing strategy
- We are seeking confident, professional, and career motivated self-starters to join a team that is passionate about event marketing
- Drives the development and execution of the go-to-market plans for marketing campaigns
4
Responsibilities For Event Marketing Manager Associate Resume
- On-site support for events/conferences requiring regular travel ( primarily Boston, New York, Palm Beach)
- Liaison with clients / attendees
- Total project management from inception to completion
- Work on the continued process of a smooth integration of the GEM team with internal client base
- Act as liaison to raise awareness and governance around event policy
- High attention to detail, ability to thrive in a fast-paced environment
- Meeting with stakeholders in order to plan scope and format of events, to monitor budgets, execute logistics, and to review administrative procedures and event progress
- Build and maintain effective internal client relationships, ensuring that all clients’ needs are addressed in a timely manner and delivered throughout the event
- 3rd Party Owner, Property Manager, and PMSC Event Sponsorships (30%)
5
Responsibilities For Partner Event Marketing Manager Resume
- Produce traveler annual sponsorship and events calendar
- Work with internal creative services as well as outside vendors for booth setup / breakdown and provision of giveaways -On-site execution of events as necessary
- Detailed-oriented with proven project management skills with the ability to manage requirements from multiple stakeholders from various business groups to align to a cohesive event approach
- Creative problem solving and ability to manage changing requirements or last minute problems with composure
- Independent worker who consistently meets tight deadlines and is flexible & confident in a fast-paced work environment
6
Responsibilities For Event Marketing Manager Singapore Resume
- Manage the planning of events including: idea generation, venue selection, budget management, internal/external communications, etc. in partnership with local sales support teams
- Your experience is within demand generating events & campaigns, as well as being result, detailed & deadline driven
- Analyze marketing program initiatives for effectiveness, ROI Analysis and evaluation
- Manage marketing budget with ongoing monitoring and reporting
- Develop thought leadership content sharing opportunities at select events and partner with the Commercial Bank marketing partners on distribution
7
Responsibilities For Event Marketing Manager Resume
- Gather and use attendee feedback to suggest refinement of sales and marketing tactics as well as future enhancements for the event
- Provide support of national initiatives and programs led by the Senior Marketing Manager
- Manage junior marketing team members aligned to region
- Create a detailed timeline to show the path and structure of the strategy leading up to the event
- Identify the competitor and business trends of the region
- Manage projects across businesses, functions, and geographic locations
- Able to multi-task in fast-paced environment
- Your passion is to apply event marketing disciplines that could include event messaging &, brand implementation, logistical planning, pre-event through post-event marketing, e-mail communications, website advertising, social media engagement
8
Responsibilities For Senior Event Marketing Manager Resume
- Bringing experience in developing & setting up proprietary events in regards of delegate acquisition, sponsorship management and how to promote such events would be beneficial
- Fluent in English and German languages required
- Analyze attendee demographics, target markets and create methodology to identify core audiences
- Coordination with internal Public Affairs team and potential external Public Relations company, and supply of content and material for such use
- Work closely with internal Brand team on varying degrees of levels to development of tone of voice for all visible copy, content, shot list and management for both videography and photography, all digital and social platforms, and any on site accredited press
- Work closely with external agency and internal Digital team on development of event website and coordinate copy, content, and edits
- PC/Mac literate with Microsoft Office Suite and Google platforms
- Oversee planning, production and execution of events hosted in the APAC region, from large hosted events to participation in industry tradeshows to small, high touch executive activities, roadshows and training seminars
9
Responsibilities For Public Sector Junior Event Marketing Manager Resume
- FRBO (For Rent by Owner) recruitment events
- Develop traveller annual sponsorship and events calendar
- Work with internal creative services as well as outside vendors for booth setup/breakdown and provision of giveaways
- On-site execution of events as necessary
- Execute the communication plan to ensure successful attendance and visibility of the events with support of social, media and PR teams
10
Responsibilities For Public Sector Event Marketing Manager Resume
- Independent worker who consistently meets tight deadlines and is flexible & confident in a dynamic work environment
- Promotion of events via local efforts, PR and social media
- Gather input from key stakeholders across IHS Markit to create and manage marketing message across all content platforms of print and digital campaigns and ensures that is reflective of corporate and CERAWeek branding initiatives
- Work with head of commercial to ensure sales toolkit is available for sales teams Manages day-to-day campaign activities to drive execution against objectives and deadlines
- Provides direction to internal marketing teams as well as external agencies. Coordinates efforts of video and social media departments to integrate efforts into overall marketing plan
- Manage marketing team members aligned to region
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