Vertical Marketing Manager Resume Sample
Kiarra Treutel
4029 Armani Glens,
San Francisco,
CA
+1 (555) 109 0130
Work Experience
Vertical Marketing Manager
12/2015
-
PRESENT
Houston, TX
- Develop strategic positioning for Facebook’s family of apps and services based on market assessment, analysis, and understanding of client and company priorities
- Strong understanding and experience in business-to-business marketing directly to clients, and throughout the media ecosystem
- Professional experience in business and/or enterprise marketing, and/or 10+ years of professional experience working for a media or a creative agency in a Communications Planner or Strategic Account Planning or Management position with several years working on vertical specific business
- Strong project management, communication, and storytelling skills
- Translate complex capabilities into simple and intuitive communications
- Significant experience working in a large, highly matrixed team but comfortable working autonomously
- Lead Business Marketing for Facebook advertising and platform capabilities to US Retail and eCommerce clients and key segments
- Experience in business-to-business marketing directly to clients, and throughout the media ecosystem
Global Vertical Marketing Manager
06/2010
-
07/2015
Chicago, IL
- Professional experience in technology, telecommunication and/or enterprise marketing and/or enterprise marketing, and/or 10+ years of professional experience working for a media or a creative agency in a Communications Planner or Strategic Account Planning or Management position with experience working on vertical specific business
- Significant experience working in a large, highly matrixed team and comfortable working autonomously
- Comfort with a fast-paced, always-on, start-up environment Management position with experience working on vertical specific business
- Experience in Entertainment and/or Restaurant marketing directly to clients, and throughout the media ecosystem
- Professional experience in business and/or enterprise marketing, OR, 10+ years of professional experience working for a media creative agency in a Communications Planner or Strategic Account Planner position with experience working on Entertainment and/or Restaurant accounts
- Lead Business Marketing for Facebook and Instagram advertising and platform capabilities to Gaming clients and key segments
- Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for Gaming customers
- Professional experience in business and/or enterprise marketing, and/or 10+ years of professional experience working for a media or a creative agency in a Communications Planner or Strategic Account Planning or Management position with experience working on gaming specific business
- Planner or Strategic Account Planner position with several years’ experience working on CPG, Retail or Beauty accounts
Vertical Marketing Manager, Entertainment
01/2005
-
05/2010
Dallas, TX
- Experience in CPG, Retail or Beauty marketing directly to clients, and throughout the paid and owned media ecosystem
- Work experience with solid analytic/scientific technology and market knowledge. Prior experience in global and/or vertical tactics development
- Work with Facebook’s insights team to uncover vertical/sub-vertical insights and package for gaming clients
- Lead a cross functional team to deliver revenue commitments and growth targets for one of Hach’s largest marketing verticals by sales
- Develop end user demand drivers and marketing WOW’s
- Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions within the vertical. This includes big channel partnerships with shopify/hootsuite/yellow pages
- Provides professional leadership and coordination of targeted business solutions that utilize Belden’s broad product offerings
Education
Whitworth University
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong computer skills in Microsoft Office applications (e.g., MS Word, MS Excel, and MS PowerPoint)
- > 10 years’ experience working experience in developing and launching integrated marketing campaigns
- Skilled in formulating and managing collaborations, sharing strategy, socializing tactics and reporting project progress
- Experience leveraging multiple marketing tactics as part of integrated marketing programs including content, web, social and search
- Demonstrated success in developing B2B marketing program strategies and driving tactical execution at a vertical/industry level
- Experience in using contact management systems, CRM and/or marketing databases and the know-how to
- Experience inenvironmental or industrial (eg, metal, non-metal, petrochemical etc)marketing, sales and/or research
How to write Vertical Marketing Manager Resume
Vertical Marketing Manager role is responsible for microsoft, training, retail, reporting, design, research, telecom, travel, events, basic.
To write great resume for vertical marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Vertical Marketing Manager Resume
The section contact information is important in your vertical marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Vertical Marketing Manager Resume
The section work experience is an essential part of your vertical marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vertical marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vertical marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Vertical Marketing Manager resume experience can include:
- Open, honest communicator, with solid written and verbal communication skills
- Experience in developing and managing channel marketing strategies and prioritizing numerous projects
- Experience executing integrated marketing strategies through creative and analytical experience
- Prior experience in global and/or vertical applications solution and strategy development
- Understanding changing and differing priorities depending on business objectives and how these impact channel marketing
- Excellent written communications with ability to compose compelling marketing copy for tech products
Education on a Vertical Marketing Manager Resume
Make sure to make education a priority on your vertical marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vertical marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Vertical Marketing Manager Resume
When listing skills on your vertical marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical vertical marketing manager skills:
- Experience in developing and managing marketing strategies and prioritizing numerous projects
- Internal Leadership: Effectively manage cross-functional interfaces in a manner harmonized with Eaton’s overall operating rhythm
- Confident and clear verbal and written communication, presentation and interpersonal skills
- Work with the broader marketing team to define the vertical-specific value propositions and create effective marketing programs/collateral
- Commercial, sales training, project management, product management or product marketing experience would be an advantage
- Experience supporting sales teams or clients
List of Typical Experience For a Vertical Marketing Manager Resume
1
Experience For Global Vertical Marketing Manager Resume
- Formal qualifications in marketing or equivalent experience in marketing roles
- Demonstration of having developed targeted value proposition campaigns including mechanisms for reporting ROI
- Reports on channel marketing projects’ progress to the Vertical Marketing Director
- Contribute to the annual planning process by providing industry, competitor & customer insights for identified vertical
- Manage the marketing budget spend allocated to campaigns
- Comfortable with working in a matrixed organization, with multiple groups and stakeholders
- A team player with a bias for action and driving projects to completion
2
Experience For Vertical Marketing Manager, Hospitality Resume
- Independent, self-starter, comfortable with setting goals and direction for self and others
- Capture Voice of Customer to be repurposed in various marketing tactics
- Build sales training content in the enablement of the commercial organization
- Recommend and develop marketing programs that best leverage the partners focus/strengths
- Manage multiple projects at one time and routinely report KPIs
- Identify and work with key opinion leaders
- Facilitate attendance and content presentation at trade shows, conferences, workshops and sales meetings to support awareness and lead generation
3
Experience For Vertical Marketing Manager, Entertainment Resume
- Work directly with market development and the commercial team to identify key accounts, understand customer needs and provide support
- Build relationships with local regulatory organizations to provide alignment and visibility of Thermo Fisher Scientific products and services
- Drive vertical market strategy and support annual operating plan development with multiple business units, regional marketing and commercial organization and ensure strategic plan alignment
- Plan vertical campaigns to be deployed globally. Gauge and improve marketing performance and ROI
- Drive next generation instrumentation strategy with business units
- Identify, build statements of work and project manage collaborations with Key Opinion Leaders
- Manage and grow perception and visibility Thermo Fisher Scientific products, workflows and services to the Pharma & BioPharma industries. Utilize VOC to validate change
4
Experience For Vertical Marketing Manager Americas Resume
- Contribute to campaign messaging and create go to market deployment strategies
- Build and execute world-class partner integrated marketing programs, campaigns and communications for sports partners
- Design and manage post-launch product workflow specific campaigns to support growth initiatives for the assigned market areas
- Shape global marketing strategies, develop and launch innovative programs, and help steer regional executions to drive partner value and support Facebook's sports narratives
- Author and produce best-in-class creative content, including email marketing, blogs/newsletters, short-form videos, digital campaigns, tutorials, product guides, event collateral, etc
- Grow adoption and education of Facebook's suite of tools through developing and spearheading audience-led partner education programs, including overseeing drafting playbooks and producing instructional video series
- Establish a content measurement framework for tracking, analyzing and reporting content marketing growth and enabling ROI positive outcomes, and communicate success to the broader organization
5
Experience For Vertical Marketing Manager, Gaming Resume
- Work experience in Marketing, Partnerships or Product
- Overseeing day to day channel operations for the Americas
- Be a cross-functional leader, collaborating closely with partnerships, product leadership, analysts, research, and more to drive high impact results
- Experience defining, developing and leading audience-led marketing campaigns and activations to drive engagement, reach and growth with varying sports audiences
- Experience in the social media landscape, Facebook’s media product, with a focus on creating marketing initiatives specifically geared towards sports partners
- Manage, on an on-going basis, our company’s presence on key channel partner websites, ensuring brand consistency, proper company tone of voice, up-to-date product listings, etc
6
Experience For Vertical Marketing Manager, Tech & Telco Resume
- Measures the effectiveness of channel marketing efforts and recommends areas of improvement
- Recommends allocation of the channel marketing budget and identifies opportunities for optimal exposure
- Develop highly effective vertical marketing campaigns / programs and product launch objectives, strategies and plans in alignment with the overall corporate strategic sales goals and objectives. Identify target markets, customers and development of “Value Proposition.”
- Collect, analyze, and summarize economic, industry and market data. Provide an analysis of primary and secondary data across vertical market, channel and region for business management. Research markets, trends, competitors and products to provide critical positioning intelligence
- Working closely with market research team, gather vertical market, customer, category, channel and product information, (e.g. sales reports, industry data, etc.) to get a pulse for the business within the assigned vertical market
7
Experience For Vertical Marketing Manager, Polymers Resume
- Understands vertical market and synthesizes data into facts and trends that provide the basis for actionable marketing plans
- Work cross-functionally (e.g. sales team and other departments) to support line reviews. Coordinate line review activities including category and product presentations, development of marketing and merchandising plans, promotional materials, sales analysis and new product planning, collaborating with sales, brand and product management
- Develop and maintain the vertical marketing plan with whole of business approach into vertical by collaboratively aligning with commercial teams to achieve planned AOP
- Develop strategic marketing programs & processes which help to grow perception and visibility of Thermo Fisher Scientific products, workflows and services to the Clinical Diagnostics and Healthcare markets. Utilize VOC to validate change
- Substantial experience in a lead generation marketing role in a comparable market segment
- Experience in marketing B2B, B2C and through distributor networks
- Drive execution on new and existing projects, products, workflows, and outbound activities aligned with strategic directives
8
Experience For Vertical Marketing Manager Resume
- Understand market and regulatory conditions and translate them into project, product, and workflow requirements resulting in improved customer satisfaction and increased value generation
- Monitor the development of business plans; assess market penetration, and portfolio positioning to drive competitive advantage, revenue, and market share
- Capture VOC to be re-purposed in various marketing tactics
- Design and manage post-launch, product workflow specific campaigns to support growth initiatives for the assigned market areas
- Formal scientific qualifications in a relevant discipline an advantage
9
Experience For Global Vertical Marketing Manager Resume
- High level of familiarity and competence in computer use; specifically the Microsoft Office suite of applications – Excel, Word, PowerPoint and Outlook
- Continuous improvement mindset and not afraid to challenge the status quo
- Lead Business Marketing for Facebook and Instagram’s advertising solutions for cross-platform game publishers including console, PC and entertainment studios
List of Typical Skills For a Vertical Marketing Manager Resume
1
Skills For Global Vertical Marketing Manager Resume
- Report performance against marketing objectives and provide analytics insights to ensure budget effectiveness, efficiency, and ROI
- Work closely with Channel Partners globally on co-marketing initiatives and provide marketing support as needed
- Work in conjunction with FLIR's Brand & Creative teams to develop sales enablement tools including collateral, videos, training material, etc
- Perform research necessary to assist the Marketing Director in the creation of global marketing strategy and budget
- Reports on marketing projects’ progress and related issues to the Vertical Marketing Director
- Communicate directly with sales and product management to generate accurate core messaging for new product launches and to identify new marketing opportunities
- Collaboratively engage with the sales and marketing organizations to create and drive a national vertical strategy
- Research new marketing channels (publications, tradeshows, digital channels) to expand our brand awareness, and demand generation activities
2
Skills For Vertical Marketing Manager, Hospitality Resume
- Domain expertise in B2B technical marketing to distribution channels, OEMs, or integrators
- Knowledge of formulating global and/or vertical strategies
- Improve marketing ROI to directly impact revenue
- Distill key product or workflow tenets into impactful value propositions and marketing content
- Leads the local implementation of global new product and marketing strategies for their respective vertical markets. Specific responsibilities include
- Supports and updates CRM systems and provides reports that support greater market understanding and development
- Participates in marketing team discussions to ensure plans for product lines and department strategy are aligned with customer requirements and macro trends
- Assist the VMD-Detection in the creation of marketing strategy and budget
- Lead activities for optimal success within target accounts and overall broader vertical industry opportunities
3
Skills For Vertical Marketing Manager, Entertainment Resume
- Work alongside sales team to engage directly with target accounts to favorably position GTT through activity such as early project scoping and related activities
- Track and support account-specific initiatives through the use of the CRM system (NetSuite + TopOpps)
- Develop and maintain a reliable pipeline of opportunities and communicate how those opportunities align with the national sales strategy
- Track opportunities in the target vertical, report out to the sales organizations on pipeline and order intake volumes and identify steps to increase success rates
- Monitor industry trends, conduct market and competitive intelligence analyses and identify areas where GTT can deliver more value, create new solutions and increase offerings to end-users
- Represent GTT's interests and increase awareness within the vertical through participation in applicable trade associations, organizations, etc
4
Skills For Vertical Marketing Manager Americas Resume
- Capture and interpret qualitative and quantitative VOC or Voice of Key Opinion Leaders (VOKOL)
- Experience in business and/or enterprise marketing with experience working on console, PC games or entertainment studio related business, and/or 6+ years of experience working for a console, PC games publisher or entertainment studio in a marketing role
- Work closely with the Sales team to strategize, develop, and execute programs and content to generate greater brand awareness and demand for FLIR's People Counting devices in the retail industry with plans to open additional markets
- Assist and guide other verticals on the execution and measurement of digital marketing campaigns including online banner ads, PPC, social media, marketing automation, SEO, and generally making improvements to our customer online experience
- Second language: Japanese, Chinese, German, or Spanish
- Excellent communication skills including excellent written and verbal communication skills, self-motivated, self-starter, sense of urgency, personable, extroverted personality
- Proficiency with PC, Microsoft Office Suite required. Knowledge in use of personal computers, and common business productivity tools such as word processors, spreadsheets, databases, project scheduling tools, etc
- Work experience with analytical or scientific technology
- Significant instrument market knowledge and keen understanding of Pharma, Biopharma or BioProcess industries. Work experience in those industries is highly desirable
5
Skills For Vertical Marketing Manager, Gaming Resume
- Strong ability to form relationships with Commercial and Business Unit counterparts and influence without authority
- Highly self-motivated with the ability to manage and prioritize multiple parallel projects
- Demonstrated confidence in interpersonal, written, and oral communication
- Understanding end user demand drivers and developing marketing WOW’s
- Respond to commercial, market and internal stakeholder needs
6
Skills For Vertical Marketing Manager, Tech & Telco Resume
- Capture and interpret qualitative and quantitative Voice of Customer (VOC) or Voice of Key Opinion Leaders (VOKOL)
- Ability and confidence to engage with KOLs
- Independent, assertive, self-starter with the ability to work with a diverse and global team
- Second language: Japanese, Chinese, or German
- Work closely with product management to create compelling stories for our products and ensure accurate communication of our core messaging, value proposition, and key selling points
- Plan and execute international marketing and demand-generation initiatives with optimal promotional strategy and tactical mix to product awareness, conversion, and customer retention
- Most be available for travel – 15-20 business trips per year for tradeshows and internal meetings
- To lead and deliver strategic marketing initiatives for the APAC region, in close collaboration with Facebook’s channel / country marketing teams, sales teams, marketing science and creative shop teams
7
Skills For Vertical Marketing Manager, Polymers Resume
- Effectively inform and apply vertical marketing strategies to develop integrated marketing plans and sales enablement programs to drive Spectrum Enterprise’s growth in the Hospitality vertical
- Exude positive energy and rally the organization behind Spectrum Enterprise’s goals of disrupting the market, taking share and driving continued growth of its fiber-based data and voice communications, managed network, video, and cloud services
- Strong knowledge of demand and lead generation strategies and programs with a focus on measurable results; familiarity with marketing automation systems and their application (e.g., Eloqua)
- Team player with the ability to build and foster strong working relationships with internal stakeholders and external partners
- Knowledgeable of telecom and cable television products and services
8
Skills For Vertical Marketing Manager Resume
- Co-develops the strategic plan for each vertical market using input from Product Management, Sales Managers, Inside Sales, and the Marketing Team to create effective new market growth strategies aligned with overall strategic goals and objectives laid out by company leadership
- Designs marketing programs and sales tools to support reaching annual revenue objectives
- Participates in kaizen events and similar efforts that require industry knowledge as an input for success
- Manage media and tradeshow spend
- Work closely with VMD to direct third-party marketing agency and FLIR’s in-house design, automation, and social media team in the execution of effective collateral and promotions
9
Skills For Global Vertical Marketing Manager Resume
- Uphold the value proposition, key selling points and messaging for FLIR’s CBRNE Detection products and ensure that projects are executed according to FLIR corporate brand standards
- Develop marketing content, evangelize message, and execute on the marketing vision and strategy for the Agentase, Fido, Griffin, identiFINDER, and IBAC product lines
- Manage content calendar and ensure that complete collateral materials accompany all products, including sales sheets, web content, literature, presentations, e-blasts, videos, advertisements, PR, etc
- Develop and execute demand-generation strategies that enable FLIR to efficiently and consistently deliver engaging content to the market
- Assist with development of go-to-market strategies for new technologies and products, while also crafting core messaging and key visuals that communicate customer benefits
- Coordinate US-based tradeshow strategy, display materials and messaging for industry events / tradeshows
- Report on progress and challenges, recommend allocation of the marketing budget, measure the effectiveness of marketing efforts and recommend areas of improvement especially in digital marketing, and identify opportunities for optimal exposure
- Research industry trends and provides competitive analysis
10
Skills For Vertical Marketing Manager, Hospitality Resume
- Manage business campaigns for both product and services within the Semiconductor and Software business. Responsibilities include development and deployment utilizing integrated marketing; connecting events, PR, web, social, email and more
- Proven track record of managing multiple complex individual & team assignments autonomously & on time
- Ability and confidence to prioritize focused, targeted strategies when faced with wide business direction choices
- Organize and support the creation and deployment of commercial sales enablement to improve selling efficiencies and proper positioning
- Deep understanding integrated campaign planning
- Develop campaign messaging, refine complex concepts into clear, concise and meaningful messages
- Leverage automated marketing techniques to drive and lead conversion
- Work with business stakeholders to develop marketing creative brief
- Own the Semiconductor marketing content; web, print and video. Frequently reviews and facilitates content updates
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