Commercial Marketing Manager Resume Sample
Work Experience
- Assesses assigned markets, analyzes trends and prioritizes revenue growth opportunity
- Develops short and long-term business plans for the clinical testing segment in North America
- Translates segment strategy and commercial strategy into region or Commercial area marketing tactics
- Builds a suite of programs to communicate value propositions, develop markets and stimulate demand
- Disseminates segment and commercial strategy to region or Commercial area sales teams
- Ensures region or commercial area sales teams can effectively articulate value propositions
- Monitors the effectiveness of business plans and collaborates with internal stakeholders to optimize
- Maintains business plan KPIs, monitors performance, and reports internally
- Monitors clinical customer growth trends and deploys tactics to capture emerging opportunity
- Documents why customers buy and how they use MilliporeSigma/Merck products
- Maintains a deep understanding of the Applications and Areas of Science where Millipore/Merck products are used
- Identifies new Applications and Areas of Science where Millipore/Merck products can be used
- Identifies KOLs and deploys teams to develop and manage relationships
- Partners with the commercial team to stimulate demand – events and account base opportunities
- Maintain an in depth knowledge of the competitive landscape
- Enables the region or commercial area sales team with tools to effectively deliver the value proposition
- Generate leads through tradeshows and direct marketing activities, providing a robust pipeline for sales
- Support the sales team with our go-to-market strategy
- Marketing and/or selling experience in a technical environment
- Strong leadership and project management skills with acute attention to details
- Strong analytical skills in using data to make sound recommendations and business decisions
- Solve complex problems and overcome obstacles
- Strong interpersonal skills; ability to function in a complex business environment
- Good foundation of marketing know-how, consumer insight and an understanding of how to manage all elements of the marketing mix
- Plan and execute a regional commercial marketing strategy across AMD’s commercial product portfolio in EMEA (i.e. Client, Server, Workstation, Thin Client and professional Graphics)
Education
Professional Skills
- Strong experience in Marketing Brand Management and consumer products licensing, preferably with another international brand
- Good leadership, organization and influencing skills
- Strong leadership in coaching and developing and motivating the team
- Good experience in a marketing/B2B marketing role
- Extensive experience required, preferably in programming and/or marketing,
- Experience in marketing, product marketing or related field
- Experience in marketing, product marketing or related field
How to write Commercial Marketing Manager Resume
Commercial Marketing Manager role is responsible for english, leadership, planning, database, retail, finance, training, marketing, purchasing, compensation.
To write great resume for commercial marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Commercial Marketing Manager Resume
The section contact information is important in your commercial marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Commercial Marketing Manager Resume
The section work experience is an essential part of your commercial marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous commercial marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular commercial marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Commercial Marketing Manager resume experience can include:
- Solid working experience with success in commercial and/or product marketing roles
- Strong understanding of, and experience managing, CX, UX and development resources. Technical background is ideal
- Demonstrated experience working across multiple organizations to successful completion of project
- Understanding of lead generation programs with experience creating and implementing lead gen campaigns
- Marketing experience with a service function in a corporate organization
- Experience of managing co-marketing funds, including allocation strategy and ROI tracking
Education on a Commercial Marketing Manager Resume
Make sure to make education a priority on your commercial marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your commercial marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Commercial Marketing Manager Resume
When listing skills on your commercial marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical commercial marketing manager skills:
- Excellent verbal, written & graphical communications skills. Fluent oral and written English skills
- Great relationship-building skills with proven ability to forge successful business partnerships that lead to improved revenue
- Strong problem-solving skills with the ability to turn insights into execution
- Strong verbal and written communication skills and the ability to successfully work cross-functionally and globally
- Excellent communication skills (verbal, written, presentation) and attention to detail
- Develop sales tools to effectively promote products, capabilities, and total solutions, including collateral and advertising
List of Typical Experience For a Commercial Marketing Manager Resume
Experience For Senior Commercial Marketing Manager Resume
- Solid verbal and written communication skills at different levels
- Excellent written and verbal communication skills and the ability to communicate up
- Align with the inbound sales development teams to ensure reponse to MQL to SQL processes are managed efficiently and effectively for pipeline generation
- Being operationally excellent - Create scalable processes and plans for how devices are defined, developed and sold
- Working experience working in a managerial marketing position within a complex, fast-paced, and highly competitive environment
- B2B marketing experience especially in automotive
- Relevant marketing or related experience – preferably in a SaaS or relevant technology company
Experience For Commercial Marketing Manager Printing Systems Resume
- Experience in managing 3rd party service and product vendor relationships
- Flexibility and strength in dealing with tight deadlines, complex priority management and rapid change environments
- Professional with 5+ years’ relevant work experience in the commercial Semi-conductor, or IT industry, ideally with and MMC background
- Device prioritization and promotional tactics (Retail)
- Experience in marketing/product management
- Experience of driving a program approach across various partners types (distributors, DMRs, VARs.)
- Establish metrics to track and to optimize campaign effectiveness and lead performance
- Previous budget management experience required
- Marketing team organizational design, recruitment, training, setting of specific performance objectives that align to the overall strategy
Experience For Emeai Commercial Marketing Manager Flow Cytometry Resume
- Leading a small team of regional commercial Marketeers
- Being able to close - Execute GTM strategies for new device launches
- Being predictive - Set guidance for revenue and activation forecasts related directly to a product portfolio
- Leverage the EMEA and HQ marketing team resources to assist and support your marketing plan to drive pipeline from net new prospects and existing Box customers
- Be the prime marketing contact for the Commercial salesteam representing the marketing organisation as a whole
- Team player - organizing and managing with multiple stake-holders and groups contributing who likes to work with a fast-paced environment
Experience For Nexperia Commercial Marketing Manager Resume
- Join a team on a leading global icon driving step-change within our organization
- Manage to plan assigned budgets including purchasing requests and contracts for programs
- Responsible for creating marketing communications content for both internal and external audiences
- Target segments, positioning, and value prop design for magenta prepaid (including tight coordination with MetroPCS)
- Collaborate and align marketing plans with the EMEA sales team to ensure revenue driven activation
Experience For China Dpqd Commercial Marketing Manager Resume
- Co-ordinate regional and centrally driven marketing programs in collaboration with the local sales, PR and social team
- Partner with EMEA customers and key MNCs (Multi national accounts) in EMEA to foster relationship and close collaboration on marketing execution
- Manage the EMEA commercial regional marketing budget allocation and execution
- Responsible for Marketing sign-off for promotional materials in the US/CAN region
- Familiar with aspects of digital and field marketing
Experience For Dei Commercial & Marketing Manager Resume
- Support channel strategy for demand generation to partners focussing on the mid-market across the region
- Inspired by working with a fun, ambitious, slightly wacky team
- Drive region-level execution of customer segment and category strategies and creating region and country-adapted campaigns
- Strategically-minded, contributes to the development of a coherent overarching strategic vision for areas of focus
- Responsible for identifying opportunities, business performance, and customer pain points
- To shape, lead and deliver the B2B partner elements of the marketing plan for Dyson Professional products across the GB&I business
Experience For Commercial Marketing Manager Office Resume
- Lead on the development of customer acquisition and in-life revenue Marketing plans in order to increase Pearson’s customer base and market share
- Self-motivated, energetic and capable of working in a fast paced team environment
- Plan and manage EMEA Commercial focused events in cooperation with AMD’s event team
- Confident user of Microsoft Office suit with a high level of proficiency in PowerPoint and Excel
- Be a part of driving the commercial marketing agenda for one of the fastest growing categories in the portfolio with high exposure in the broader Beam Suntory organization
- Lead the development of channel-specific commercial marketing plans which are fundamental to driving a positive impact on the US P&L performance
- Balance strategic, creative and commercially-grounded thinking
- Exposure to brand strategy and how it translate through the value chain to our consumer
- Work across key cross-functional teams and learn more about a products route to market
Experience For Senior Commercial & Marketing Manager Resume
- Working closely with the Vice President, Sales Operations, Creative and Marketing to oversee DEI’s marketing efforts across all lines of business and external touch-points
- Manage digital marketing efforts for Digital News products, with support from Digital Group’s Audience Development team
- Work with key stakeholders across Commercial to develop a Key Account Programme establishing objectives, KPI’s, tailored communications, bespoke events (with the Commercial events team) and creating unique value propositions to drive additional ad revenue
- Excellent communication and presentation skills on tactical as well as executive level (internally and externally)
- Willingness to act in an international environment with global customer base (Asia, EU, NA)
Experience For Commercial Marketing Manager The Times & The Sunday Times Resume
- Prepared for worldwide travel
- Team player, able to drive performance of cross-functional teams
- Work in partnership with the Event’s & Communication’s team to create and execute an event strategy to support the broader marketing strategy. Ensuring that they deliver a plan that is on brief and to the agreed budget
- Drives the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
- Understands customer’s clinical and economic needs, as well as values and benefits sought and prioritizes customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
- Collates published evidence to support GE Healthcare’s value proposition
- Commercial activation experience (Product Launch)
- Contributes to regional/product marketing strategy, value proposition and solutions positioning
- Manage the development, maintenance and utilization of price tools and the price authorization processes for the assigned product line
Experience For Senior / Commercial Marketing Manager, Ap Resume
- Lead the development and implementation of sales and price analytics tools and processes for the assigned product line, while providing ad hoc analysis when required
- Evaluate market trends and results and provide analysis and recommendations to management
- Drive promotional activity through MARCOM to sales and channel to meet overall objectives
- Develop product specifications for the continued advancement of the product line
- Develop and maintain influential reference sites to highlight efficiency of Hill-Rom products
- Work to understand underlying issues related to service quality/customer complaints; ensure feedback is communicated back to respective owners for input into recommendations and resolution to identified issues
- Work closely with service contracts, moveable medical equipment and services leaders to understand and define the overall customer segment, portfolio offerings, market conditions and services strategy to aid communication, and understanding between sales and marketing
List of Typical Skills For a Commercial Marketing Manager Resume
Skills For Senior Commercial Marketing Manager Resume
- Marketing experience with demonstrated success in Saas or software environment
- Demonstrated experience in ‘above the line’ and ‘below the line’ creative development
- Effectively lead and manage a team through influence in a matrix organizational structure
- Effectively present to higher levels of organizations, internally and externally
- Demonstrated strong business acumen to implement company’s growth strategies and translate them into practical actions
- Strong digital and social experience
Skills For Commercial Marketing Manager Printing Systems Resume
- Years of experience- 5-7 years experience in professional/corporate environment
- Extensive experience building integrated go-to-marketing strategies and marketing campaigns
- Direct experience executing key go-to-market field tactics such as sales enablement creation, channel co-marketing programs, promotions, sales training, etc
- Extensive marketing experience in acquiring new accounts as well as whitespace
- Team player – good at collaborating in a matrix environment and at any level with other marketing teams
- Experience using marketing automation systems to drive lead generation campaigns
Skills For Emeai Commercial Marketing Manager Flow Cytometry Resume
- Experience developing content and sales enablement across the buying cycle from initial engagement to purchase
- Experience in developing strategy and leading cross functionally
- Demonstrates deep understanding of customers’ business and benefit orientated marketing techniques that result in win-win solutions
- Cooperate with Alliance partners and maximise Alliance funding with Intel, Microsoft, SAP, Nutanix, RedHat partners
- First-hand experience of customer engagement and developing point of sale
Skills For Nexperia Commercial Marketing Manager Resume
- Strong leadership potentiale wider Dyson marketing teams but also with external customers and partners
- Proactively cooperate with other departments to create holistic marketing programs and campaigns that align with internal processes
- Related experience, preferably in commercial marketing
- Previous marketing experience in the form of a product manager, product engineer or product specialist, electrical control products and assemblies
- Classical commercial marketing experience required
Skills For China Dpqd Commercial Marketing Manager Resume
- A proven track record of delivering a consistent, sustained qualified lead flow to sales through different digital channels
- Four to seven years working experience in financial and operational analysis
- Experience building integrated online campaigns
- Strong understanding of the Digital landscape and innovation trends (especially Adtech)
- Experience working in matrixed driven organization
- Experience interacting with product development teams
- Interlock with sales executives, product management, business intelligence, and ecosystem partners to establish go-to-market priorities and plans for REL & SMB
Skills For Dei Commercial & Marketing Manager Resume
- Strong analytical ability to draw conclusions and observations from market trends
- Excellent knowledge of local markets
- 5-7 experience in professional/corporate environment
- Industry Experience-2-3 years in Adult Beverage perferred
- Excellent command in both spoken and written English and Chinese
- Developing demand creation activities to achieve NPI and business objectives in conjunction with the Field Marketing organization
- Working knowledge of Excel, PPT, Adobe design
Skills For Commercial Marketing Manager Office Resume
- Understanding of industry standards (IEEE/ANSI, CSA)
- To be responsible for executing integrated marketing projects ensuring that they are delivered within budget and scope whilst achieving agreed aims
- Collaborates with marketing communication team to create marketing collaterals and support integrated marketing campaigns
- Take ownership of internal reporting working with finance
- Lead innovation in approach to supplier funding and onsite advertising
- Develop, maintain and implement product training, support programs and sales tools for the selling organization and channel as they apply to the product line
Skills For Senior Commercial & Marketing Manager Resume
- Partner with Demand Center to execute tele-prospecting & appointment setting program
- Develop and manage the quarterly marketing budget; negotiate funding with alliance partners
- Responsible for managing business performance and solving for customer pain points
- Supports partner management team in executing demand generation strategies and tracking sales performance
- Monitors industrial and testing customer growth trends and deploys tactics to capture emerging opportunity
- Generate leads through tradeshows and direct marketing activities for Food and Beverage customer market segments, providing a robust pipeline for sales
- Works with Ultrasound modality and Cardiovascular segment leads on the allocation of promotional budget, driving the development of KPIs and tracking of spend
Skills For Commercial Marketing Manager The Times & The Sunday Times Resume
- Work within various data and media sharing systems
- Report weekly and periodically against website income and supplier funding targets
- Courageous, outgoing, analytical, disciplined, agile, team-oriented
- Creation of technical training material
- Communicate with all supporting functions and customers to help close deals
- Passion for understanding customer problems and needs
- Work with MARCOM to review and evaluate current programs, current and future trade show events and possible advertising opportunities
Skills For Senior / Commercial Marketing Manager, Ap Resume
- Provide sales and channel with sales catalogue data, sales aids and pricing tools
- Work collaboratively with the manufacturing plants to ensure the needs of the Canadian marketplace are met for both delivery and design requirements
- Collaborate with the NA corporate, NA healthcare, and global teams as well as NA Segment leaders on marketing activity execution
- Create sales collateral including battle cards, playbooks, sales pitch deck, comparison guides, etc
- Provide input to WW Marketing on how best to localize sales enablement assets
- Train sales reps on field marketing campaigns, customer personas, topics, etc
- Works closely with the lead development and the inside sales teams to ensure alignment on strategy, definitions, targets, reporting views, and results
- Educate sales and channel partners about marketing opportunities, best practices, and techniques
List of Typical Responsibilities For a Commercial Marketing Manager Resume
Responsibilities For Senior Commercial Marketing Manager Resume
- Strong verbal and written communication skills along with well-developed presentation skills
- Excellent written and verbal communication skills, accompanied by the ability to present insights and actions to leadership
- Build strong relationships with regional field and channel sales, global event steams to ensure effective execution of events and activity plans
- Excellent verbal and written skill both in English & Chinese
- Experience of creating digital marketing programs to engage with Commercial, Enterprise and Public Sector accounts and buyers resulting in conversion to Sales
- Proven track record of building successful, integrated co-marketing plans with and through channel partners
- Experience in developing strategies and leading cross functionally
Responsibilities For Commercial Marketing Manager Printing Systems Resume
- Demonstrated strategic thinking and success in business development processes
- Develop effective sales funnel management to sales order conversion tracking mechanism
- Experience in commercial & mid markets
- Building the future – execute upon that roadmap, delivering the right products to market at the right moment in time
- Being results focused - Ensure device sales performance meets acquisition numbers, considering economic impact and business operations
Responsibilities For Emeai Commercial Marketing Manager Flow Cytometry Resume
- Being customer obsessed – Develop value propositions against customer insights to drive demand and maximize value
- Work with the EMEA Commercial sales leader and teams to define, develop and execute the marketing strategy aimed at the mid-market across the region
- Work collaboratively as a single virtual team with marketing personnel across partnership organizations
- Analyze partner productivity and develop tools and resources to drive best-in-class sales and marketing behavior from our partners
- Develop customer initiatives by synthesizing customer insights and business strategy
- Previous success managing projects in complex and matrixed teams
- Responsible for development of lead nurturing activities intended to generate Flow Cytometry hardware and reagent leads
- Ensure brand consistency on new and existing collateral
- Product launching & develop position in market
Responsibilities For Nexperia Commercial Marketing Manager Resume
- Maintains a deep understanding of the Applications and Areas of Science where MilliporeSigma products are used in the Food and Beverage customer segments
- Identifies new Applications and Areas of Science where MilliporeSigma products are used in the industrial and testing customer segments
- Create brand building campaigns in the B2B space
- Own and drive a yearly and quarterly planning process to address REL & SMB Commercial segments and co-ordinate across Asia-Pacific Regions
- Establish metrics and measurement strategies to track the return on investment (ROI) of Commercial marketing activities across Asia-Pacific
- Regional tradeshow strategy and support through marketing value add
- Develop and execute Video collaboration(VC) such as P&L ownership / product launching / Price / promotion / GTM as well Brand
Responsibilities For China Dpqd Commercial Marketing Manager Resume
- Taiwan VC market customer insights & channel understanding
- Co-working with solution both global and local
- Translates segment strategy and commercial strategy into Regional or Commercial area marketing tactics
- Deliver creative and innovative programs that position Box in the mid-market as the de-facto leader in Cloud Content Management
- Incorporate social and digital programs and techniques for a fully integrated approach
- Mine the Box Freemium base of accounts to create revenue conversion programs
- Create, where appropriate, a face to face event program for the segment with EMEA Experiential Manager and RegionalMarketing Managers to build and execute and/or lend support for the regional event and experience strategy
Responsibilities For Dei Commercial & Marketing Manager Resume
- Using data analytics, work with Marketing Operations team to build robust reporting models to track ROI on all marketing activities owned by this function providingclosed-loop reporting for stakeholders
- Align with Product Marketing, Content and Thought Teadership teams to ensure Box brand and messaging is accurate, current and impactfulfor the commercial segment
- Work, where appropriate, with Box technology partners to leverage the relationships to the fullest
- BA/BS (or equivalent) from a top tier university
- A hard-working individual who’s not afraid to roll-up their sleeves and delve into new challenges who is passionate about developing their skill set and willing to learn fast from an innovative and experienced team of marketers
- Collaborate and align with Business Unit (BU) product marketing and global team to develop annual marketing strategy and plans to achieve revenue, profitability targets and market adoption
- Build market presence and serve as a center of excellence through deployment of customer centric campaigns and content across all channels to drive growth and generate demand
Responsibilities For Commercial Marketing Manager Office Resume
- Establish and maintain Corporate Marketing Database with Customer Segmentation and Customer Profile for marketing promotion purpose and business insights purpose
- Develop corporate marketing ROI mechanism & drive ROI Optimization
- Lead brand compliance and utilization across division
- Proven and successful experience in project management and program improvement, having constructed plans that are demonstrable in understanding critical marketing paths and task dependencies
- Proven and successful experience leading a team to the completion of a marketing program/campaign from its conceptualization to the achievement of its objectives
- Excellent communicator and creative thinker with an ability to use data to inform all decisions
- A data-driven approach to marketing. Make fact-based decisions and work proactively with stakeholders to share the insights and drive change/improvement in lead generation programs based on the data
- Develops commercial marketing strategies and campaigns to drive demand generation/growth, launch new products, improve digital customer experience and support the brand
Responsibilities For Senior Commercial & Marketing Manager Resume
- Translates marketing objectives into cohesive, multi-channel campaign strategies and develops/implements commercial marketing plans aligned with marketing strategy
- Determines the appropriate mix of online and offline campaign elements including search, social, direct mail, email, webinars, content syndication, paid digital media, display advertising, site retargeting etc. with the most compelling and creative calls to action to deliver funnel and revenue goals
- Reviews and discusses market developments with the product marketing managers and understands the portfolio of products and markets
- Develops, maintains and oversees KPI bowlers and visual management to track team progress against goals and informs stakeholders on business performance in structured reviews; oversees problem-solving countermeasure activity if/when goals are not met
- Drives continuous improvement for commercial marketing activities and programs without compromising quality; manages continuous iteration and improvements in marketing campaigns and demand generation activities through measurement, testing and optimization
- Establishes and maintains relationships with external agencies and partners and liaises between them and internal stakeholders to produce marketing campaigns, materials or services in line with company brand and quality standards
- Maintains quality/delivery/training standards and process for the marcom, event/training coordination, digital, web and marketing ops team to foster individual professional growth and high team engagement
- Demonstrated experience managing the digital marketing ecosystem and strong working knowledge of modern SEO, PPC and paid social advertising, digital UX design and digital experiments, and online CX/community management
- Proficient in developing marketing/digital campaign strategies and overseeing campaigns from strategy through build to results tracking/reporting and post-launch A/B testing and iteration for continuous improvement
Responsibilities For Commercial Marketing Manager The Times & The Sunday Times Resume
- Oversee the personal development of the commercial marketing team and work together on training/project plans/goals to continuously improve team expertise and support the career paths of those employees
- Create/maintain standard work for a wide breadth of commercial marketing activities, such as marcom reviews, translations, event coordination, new-product introduction and campaign planning/management
- Collecting win/loss & competitive insight on the CARESCAPE bedside monitoring portfolio at the regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate
- Employing clinical and industry trend analysis, and market share and competitive analysis relevant to the portfolio
- Build and maintain ongoing communications with the regional sales VP’s and directors, marketing peers and account executives
- Ownership of delivering quarterly targets for Prepaid Gross Adds, Nets Adds, Revenue, CPGA and Migration to Postpaid in Retail channel
- Prepaid rate plan pricing strategy and promotional tactics (All channels)
- Measure and analyze impact of programs on sales cycles
Responsibilities For Senior / Commercial Marketing Manager, Ap Resume
- Participate in territory reviews focused on pipeline, opportunity movement, closed business and ROI
- Ensures maximum market conversion through in-depth understanding of prepaid customer segment needs, industry trends, and market requirements for current, new and future markets
- Partners with Pricing, Analytics, Sales, Legal, Finance, IT and Go-to-Market teams to ensure we build the right product design, consumer facing messaging and compensation structure to profitably achieve sales targets for the segment
- Proficient in back of the envelope business case / high level sizing for strategic initiatives and pricing/promotions from ideation through recommendation presentations with senior leadership
- Prepares annual business plans that ensures that profitable growth expectations are met, including return on investment, customer acquisition cost, annual revenue and contribution margin of the Prepaid segment
- Relevant experience in one or more of the following categories: telecommunications, consumer electronics, banking, software/hardware, web, or consumer packaged goods. Strong understanding recurring billing service model is also desired