Consultant, Marketing Resume Sample
Mckenzie Purdy
324 Miguel Vista,
Detroit,
MI
+1 (555) 908 6079
Work Experience
Senior Consultant, Marketing Analytics
09/2015
-
PRESENT
New York, NY
- Multi-tasking: Managing multiple projects, each at a different stage, keeping all projects on time and on budget
- Story-telling: Interpreting data and making clear, concise connections to key business decisions and implications
- Effective Presentations: Deliver effective research presentations that are engaging and clearly convey key themes that are most relevant to the business
- Data Synthesis: Integrate insights from various sources to tell an insights-first, holistic and complete story
- Deliver programs that create and deepen relationships with home owner
- Drive leads and sales through integrated take to market strategies
- Drive segment engagement, experience & satisfaction
- Be part of a team of agile resources ensuring delivery of various major programs, while ensuring budgets are maintained and managed
Consultant, Marketing Programs
06/2009
-
06/2015
Houston, TX
- Collaborate with members of the Deposits and Payments marketing team to develop and deliver direct marketing campaigns using primarily digital channels to
- Is highly curious
- An ability to multitasks among several clients, stakeholders and deadlines
- Can gain client’s trust as a valued marketing expert
- Builds counseling relationships with mid-level members of the client team
- Independently writes well structure and persuasive end products
- Plans and directs the analysis of the client’s strategic agenda, internal culture and key stakeholder issues
- Manage and update the client’s email deployment calendar for all email campaigns
- Interface regularly with our client’s Marketing Automation Platform and/or Email Service Provider vendors to ensure any issues are identified, resolved or escalated in a timely fashion to ensure campaign requirements are met on time
Consultant Marketing
05/2005
-
02/2009
Houston, TX
- Work closely with Marketing Technology Services colleagues to continually formalize and expand the group’s offering
- Experience in a digital / direct marketing, CRM, database marketing, marketing technology or marketing operations role
- Demonstrated proficiency using a leading Marketing Automation Platform such as IBM Campaign, Exact Target, Adobe Campaign, Eloqua, Silverpop or Marketo is required
- Fundamental understanding of CRM with experience in managing segmented, cross-channel marketing campaigns
- Experience working with and/or managing marketing technology vendors
- Strong verbal and written communication skills with the ability to author and design client presentations
- Self-starter with excellent prioritization skills and the ability to work in a fast-paced, results-focused environment
Education
University of Oregon
2000 - 2005
Bachelor's Degree in Related Discipline
Professional Skills
- Outstanding strong stakeholder management expertise, underpinned by superb influencing skills
- Strong engagement and influencing skills at all levels
- Specialist experience, knowledge and skills in all elements of the marketing value chain
- Project management experience, including strong resource and stakeholder management and engagement
- Demonstrated experience with ‘test and learn’ approach to optimise campaign results
- Strong and demonstrated customer focus and centricity
- Solid experience in broad marketing mix role including digital and 1:1, ideally gained within the financial sector
How to write Consultant, Marketing Resume
Consultant, Marketing role is responsible for design, marketing, finance, integration, database, procurement, reporting, research, digital, modeling.
To write great resume for consultant, marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Consultant, Marketing Resume
The section contact information is important in your consultant, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Consultant, Marketing Resume
The section work experience is an essential part of your consultant, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous consultant, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular consultant, marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Consultant, Marketing resume experience can include:
- Strong experience and proficiency in BTL/1:1 marketing communications essential (direct mail, email, SMS)
- Analytical and problem solving skills, detail-oriented
- Proactively assess and monitor execution of the plan to ensure effectiveness and profitability
- Experience with Marketint Analytics and Digital Channels
- Experience in Marketing Analytics & Customer Analytics domain
- B2B2C marketing experience, preferably to financial advisers or mortgage brokers
Education on a Consultant, Marketing Resume
Make sure to make education a priority on your consultant, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your consultant, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Consultant, Marketing Resume
When listing skills on your consultant, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical consultant, marketing skills:
- Solid experience in a digital marketing role
- Solid experience gained in a broad marketing mix role
- Demonstrable ability to effectively communicate with peers, leadership and executive
- Effectively communicate business, technical and product information at all levels
- Effective measurement and reporting of the outcomes of marketing activity in meeting stated objectives Return on Marketing Investment (ROMI)
- Experience in distilling complex or technical information into key messages for marketing communications
List of Typical Experience For a Consultant, Marketing Resume
1
Experience For Consultant, Marketing Programs Resume
- Understand customer needs and design technical technique, build working hypotheses and massively analyze large volumes of data for specification and construction of final solution, build and analyze market research
- Understanding business problems, requirements and translating it to analytics problem statement
- Survey and monitoring of results and calculation of money
- Work with Business partners & Senior Leadership, building analytics capabilities
- Define indicators to monitor the results of the business and the implementation of the solution
- Advanced knowledge in the Office suite: Excel and Access
2
Experience For Consultant Marketing Resume
- Understand customer needs and design technical technique, Raise working hypotheses and massively analyze large data volume for specification and construction of final solution, Build and analyze market research
- Statistical modeling of propensity / prediction
- Data Science, Analytics and Business Intelligence professional with exposure across Marketing Analytics, Customer Behavioral Analytics, Operations Analytics, Business Analytics, Text Analytics and Business Consulting
- Building the customer intelligence capability for all the geographies and development of strategies for intelligent segmentation and targeting
- Design of approach and solution based on statistical methodologies and analytics algorithms
- Data preparation and integration for application of analytics algorithms and analysis procedures
- Technical hands-on in tools and technologies such as SAS/R/Python and Tableau/ Microstrategy/Qlikview in visualization tools
3
Experience For Consultant, Marketing Segmentation Resume
- Apply optimization techniques
- Our People Capabilities
- Travel - <10%
- Your A Game
List of Typical Skills For a Consultant, Marketing Resume
1
Skills For Consultant, Marketing Programs Resume
- Strong focus on measuring & reporting campaign outcomes against set objectives
- Experience distilling complex or technical information into key messages for marketing communications
- Sound experience using Salesforce, Exact Target, and possibly Adobe Audience Manager or Journey Builder
- Project management experience, including sound resource and stakeholder management and engagement
- B2B marketing experience, preferably to financial advisers or mortgage brokers
- Drive mortgage lender engagement, experience & satisfaction
- Identify needs for specialist research to enhance understanding and aid in effective strategic planning and the development of agency briefs
2
Skills For Consultant Marketing Resume
- Experience building analytical solutions for business partners
- QL programming experience with enterprise relational databases
- SAS, KXEN, R, Python, or other stats software experience required
- Marketing strategy implementation including identification and implementation of tactical opportunities to ensure target market penetration
- Initiate, implement and measure, using ROMI methodology, relevant marketing activity in support of business and marketing plans
- Familiar with developing and managing Marketing metrics and KPIs
- Manage the process for marketing support material and ad-hoc request and projects with the use of Marketing Operations Management (MOM) system
3
Skills For Consultant, Marketing Segmentation Resume
- Be creative and innovative in the planning, execution and measurement of marketing activity
- Expertise in 'Agile' ways of working
- A mix of analytical capability coupled with a creative and lateral thinking style
- The ability to successfully organise, manage and deliver a diverse range of digital and campaign activities
- The ability to set campaign objectives and measures
- Deliver programs that deepen relationships with Business Bank & our third party agents & mortgage lenders (as our primary customers) and their clients
- Drive leads and sales through our partner channels
4
Skills For Senior Consultant, Marketing Analytics Resume
- Manage, generate and interpret marketing intelligence of the markets, customers and competitors, to facilitate the development of business and marketing strategies and activity plans
- Participate as a Marketing specialist sharing knowledge and support to develop relevant segment value propositions
- Evaluate local and international trends and best practice to assist in the formulation of the marketing strategy. Includes scan of Data Monitor, Corporate
- Executive Board and VIP Forum
- Conduct environmental analysis in the macro-economic, regulatory and technological environment, market and social trends to assist in the formulation of the marketing strategy
- Drive the appropriate governance and compliance in creative development process (Creative Review Board, Language Services, corporate identity and regulatory requirements sign-off)
- Meet all deadlines are met with regards to the implementation of the Marketing
- Use agile ways of working to execute key marketing programs and campaigns, in conjunction with the Investor segment teams, other marketing teams, stakeholders and suppliers
5
Skills For Consultant, Marketing & Customer Insights Resume
- Drive best in class marketing campaign execution capability (including digital, integrated marketing and agile marketing delivery)
- Active compliance with Marketing systems (NABKit) to manage campaign budgets and workflow
- Knowledge of inbound/outbound contact center technologies including : Inbound/Outbound Voice, Chat, Email, and CRM
- Knowledge of inbound/outbound contact center technologies including: Inbound/Outbound Voice, Chat, Email, and CRM
- Develop PIRs and a clear hand over process to embed activities into BAU for segment teams
- Use agile ways of working to execute key marketing programs and campaigns, in conjunction with the Intermediary segment teams, other marketing teams, stakeholders and suppliers
6
Skills For Consultant, Marketing Partnerships Resume
- Share your digital marketing expertise and provide support to embed new digital capabilities within Intermediary Marketing team
- Drive best in class digital marketing campaign execution capability, with demonstrated experience in digital, AEM and Salesforce (EDM, SEO/SEM, paid social, display)
- Measure and report the performance of digital programs and campaigns
- Experience developing analytical and statistical analysis of results to identify trends, behaviors, and data analytics in an inbound/outbound call center environment
- Analyze impacts of tactical and strategic changes within a client driven business
- Demonstrable ability to articulate complex concepts into audience-relatable terms
- Demonstrable ability to work across organizational boundaries within a large organization
- Strong experience in BTL/1:1 marketing disciplines, proficient in the use of all 1:1 communication channels (direct mail, electronic direct mail, SMS, other digital) essential
- Good knowledge and application of PowerPoint, Excel and all other Microsoft packages
7
Skills For Consultant, Marketing Program Resume
- Mining and analyzing data (including social networks and social networks)
- Delivering Insight, Impact, Innovation
- Drive ‘best in class’ marketing campaign execution capability (Including digital, integrated marketing and agile marketing delivery)
- Statistical modeling of propensity / prediction / clustering
- Drive innovation from NAB Marketing’s key partners and drive continued best practice through an embedded governance framework
- Grow and diversify existing list of transitional accounts
- Advanced knowledge in statistical and programming packages such as SAS, R and / or SPSS
- Executive MBA (Strategy / Marketing
- Self-reliant and self-directed
8
Skills For Consultant, Marketing Technology Services Resume
- A desire to make an impact
- Confidence to work with senior leaders
- BE/ B.Tech (any discipline) or MS in Statistics/Economics or MBA in a quantitative discipline is required
- Compile presentations, close out documentation, reports etc
- Advanced knowledge of procurement process and applications to diverse categories to deliver value for the business Includes the ability to use financial models, industry knowledge and the client’s business requirements to develop and implement optimized business solutions
9
Skills For Consultant, Marketing Customer Analytics Resume
- Understand business requirements and translate those into deliverable
- Identify and eliminate possible obstacles and identify alternative solutions
- Leads the development of a commercialization strategy for new products and capabilities for a consumer company
- Acts a business owner and/or lead media SME to assess market viability, develop sales funnels, and manage product/capability releases
- Work cross-functionally with analytics, creative, channel partners, and more to build new business opprotunities
10
Skills For Consultant, Marketing Analytics Resume
- Manage and coordinate resources to ensure successful project execution
- Ensure that new capabilities and processes align to brand principles
- Participate in the identification of process improvement opportunities
- Develop new broadcast and digital business
- Perform analytical or descriptive analysis in R / SAS / Excel / SQL / Access environments
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