Consumer Insights Manager Resume Sample
Cameron Moore
51643 Brendon Forest,
Detroit,
MI
+1 (555) 587 8513
Work Experience
Consumer Insights Manager
10/2015
-
PRESENT
Detroit, MI
- Supports the development of an annual insights roadmap by determining the core consumer learning needs for the business team
- Works with the consumer insights director to arrive at the optimal research approach for each project
- Assesses each research initiative with a critical eye to ensure that it provides incremental learning, actionable insights and a positive and meaningful ROI. Knows both when to recommend research and when to recommend against research
- Writes and gains alignment on the research project brief
- Determining the core consumer learning needs for the business team and support the development of an annual insights roadmap to meet those needs
- Propose the optimal research approach to consumer insights director
- Assesses each research initiative with a critical eye to ensure that it provides incremental learning, actionable insights, and a positive and meaningful ROI. Makes recommendations to pursue or abandon research projects
- Works with consumer insights director to create project briefs to communicate findings, implications, and recommendations to stakeholders
- Be able to think strategically and work with all levels of an organization
Senior Consumer Insights Manager
12/2009
-
06/2015
Dallas, TX
- Act as the "voice of the consumer" for your key internal clients by driving the consumer insights plan to address business objectives and ensure all research is ultimately telling a cohesive and actionable story
- Oversee and execute primary research, including working closely with external vendors to manage research design and methodology, analysis plan and reporting deliverables
- Provide consumer insight leadership by working closely with other "insights" teams across the org to help tell one story, whether that's partnering with Product Analytics or User Experience Research or the Customer Service organization
- Conduct quantitative and qualitative research to answer key questions about our current (and future) customer—and translate these insights into action, partnering across teams to develop strategic recommendations for Warby Parker’s largest business inquiries
- Measure the success of new customer-facing initiatives, using survey results and qualitative feedback to understand the effectiveness of these efforts
- Use psychographic, behavioral, and demographic data to create meaningful eyewear consumer segmentations—mapping them to our existing and target customer to inform marketing, online experience, and product decisions
- Work with our merchandising team to price new product offerings and plan for future product/market extensions
- Track Warby Parker’s Net Promoter Score and other key customer metrics, sharing trends and insights with our leadership and customer-facing teams
Sensory & Consumer Insights Manager
02/2007
-
09/2009
San Francisco, CA
- Work with our retail team to understand, measure, and optimize the in-store experience as we expand our retail footprint and add new stores
- Map the Warby Parker customer journey online, offline, and everywhere in between
- Engages with business partners to identify central business questions that need to be answered by data analysis
- Works independently to arrive at the optimal analysis approach for each project and is able to advocate for that plan with business partners at the director-level
- Writes and gains alignment on the analysis project brief
- Support in identification of appropriate sources of information and supports the development of an annual insights roadmap by determining the core consumer learning needs for the business team
- Partners closely with the business teams to assess needs, helping articulate key knowledge gaps
- Works with the consumer insights director to arrive at the optimal research approach for each project or business need and is able to advocate for that plan with business partners at the director-level and below
Education
Grand Valley State University
2002 - 2006
Bachelor's Degree in Statistics
Professional Skills
- Good organisational skills; strong leadership and people management skills with a demonstrated track record in effectively leading and developing teams
- Excellent facilitation skills – comfortable leading internal workshops and planning sessions
- Strong problem-solving skills and analytically curious
- Strong project management, problem-solving and insight identification skills, with the ability to generate actionable recommendations
- Excellent understanding & application of consumer insights methodologies, with demonstrated innovation experience either in agencies or client side
- Highly detailed oriented with strong strategic thinking abilities & analytical skills
- Have excellent communication skills and the ability to influence business leaders
How to write Consumer Insights Manager Resume
Consumer Insights Manager role is responsible for research, analytical, leadership, interpersonal, travel, analysis, insights, statistics, quantitative, database.
To write great resume for consumer insights manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Consumer Insights Manager Resume
The section contact information is important in your consumer insights manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Consumer Insights Manager Resume
The section work experience is an essential part of your consumer insights manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous consumer insights manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular consumer insights manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Consumer Insights Manager resume experience can include:
- Solid project management skills, with experience leading research projects that involve numerous stakeholders
- Strong interpersonal skills, good team player / builder
- Strong analytical skills, with the ability to combine multiple sources of insights data
- Proven ability to effectively manage brand research and budgets
- Interpersonal and Managerial Experiences and Skills
- Excellent communications skills: Oral, Presentation, Written, Interpersonal
Education on a Consumer Insights Manager Resume
Make sure to make education a priority on your consumer insights manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your consumer insights manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Consumer Insights Manager Resume
When listing skills on your consumer insights manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical consumer insights manager skills:
- Good interpersonal and influencing skills and able to work comfortably cross functionally
- Strong qualitative and quantitative / analytical skills
- Excellent interpersonal skills, able to work directly with brand managers, outside suppliers, and present to Senior Leadership teams
- Has excellent English communication skills both written and oral and can distil insights into clear actions
- Experience in Consumer Insights with strong client side strategic experience
- Excellent project management skills with an ability to work across complex and multiple projects
List of Typical Experience For a Consumer Insights Manager Resume
1
Experience For Senior Consumer Insights Manager Resume
- Strong analytical skills to drive insight from research material. Skilled in the construction of logical arguments
- Strong documentation skills and proficient in Excel, PowerPoint
- Experience with latest data technology and tools in generating insights and translating this into commercially proven outcomes
- Effectively communicate insight findings in writing and orally to marketing and key stakeholder audiences
- Solid experience with survey research methods and tools, for both Qualitative and Quantitative techniques
- Experience with customer experience measurement platforms and tools such as Medalia, Clarabridge or JD Power or other text analysis
- Able to effectively and comprehensively research a subject or issue. Understands the different sources of information and data
- Bring ideas forward that drive the business and improve the consumer experience with the brand
- Hands on experience of Advertising pre-testing, post evaluation, brand tracking, packaging evaluation, segmentation studies and qualitative approaches
2
Experience For Global Consumer Insights Manager Resume
- Build strong relationships with business partners and play an active role in educating partners on the trends and insights that are impacting our business
- Proficiency in or strong aptitude for working with data and guiding research agencies in analyses
- Experience presenting research findings in-person to managerial or executive level audiences
- Good understanding of syndicated data and it’s uses, such as IRI data, household panel data
- Experience in managing external research agencies
- Passionate about customer experience and driving to insight
- Experience with managing research vendor-partners
- Proven influencing ability with Brand partners ... intellectual and confidence equal with brand team and its leadership
3
Experience For Sensory & Consumer Insights Manager Resume
- Proven influencing ability with Brand partners … intellectual and confidence equal with brand team and its leadership
- Consumer insights, shopper marketing, or brand marketing experience for a CPG organization
- Act as a change agent and advocate for customer experience improvement
- Experience with extensive background in Quant and Qual research
- Uccessful consumer market insights experience
- Owning the CI strategy and budget, optimising and fine tuning them over time to ensure the plan meets business objectives
4
Experience For Digital Consumer Insights Manager Resume
- Inspiring and educating internal partners in Marketing, R&D and Category about the power of consumer insights, as a true consumer insights expert
- Consulting mindset to help drive sound recommendations for the business
- Translating powerful consumer insights into sound recommendations, which produce measurable results with our retail partners
- Understanding the Insight needs of other functional areas: finance, sales, logistics, R&D, investor relations
- Utilize cutting edge methodologies, analytic approaches, storytelling & business understanding
- Embrace change by seeking out new thinking and more efficient ways of working
- Help clients with growth strategies, planning and forecasting
5
Experience For Consumer Insights Manager, Blizzard Resume
- Drive Category Strategy implementation, defining and taking ownership of digital Commerce specific role and deployment strategy
- Work closely with Marketing Director and Marketing Managers to provide thought leadership to consumer issues
- Maintains performance with changing circumstances; handles stress; able to move into action without having the total picture; tolerates uncertainty
- Expert user knowledge of Powerpoint (especially charting), Excel and Word
- To help us bring the voice of the consumer and shopper into all of our plans
- To support the anchoring of sustainable material innovation efforts in consumer understanding, and monitoring consumer trends and behaviour to enable proactive action by the LEGO Group on the Planet Promise agenda
- Conducts market and competitive assessments on competitive strategic moves, pricing changes etc
6
Experience For Consumer Insights Manager Water & Juices Resume
- Triangulate results in the marketplace with signals we are seeing across a variety of sources of data (e.g., primary & secondary research)
- Familiarity with primary marketing research methodologies and techniques
- Manages vendors to bring projects in on time and within budget
- Develop Research Learning Plans that address key business needs
- Present strategic recommendations to leadership in a clear and compelling story
- Oversee development of questionnaires, analytical plans and reporting
- Manage data collection partners and research projects from scoping to delivery
- Manage and develop a team of managers and analysts, create partnerships with internal development, HQ, Training, Legal, HR and cross functional teams
- Partner with Analytics and Data Science groups to enrich insights leveraging internal consumer data
7
Experience For Consumer Insights Manager Foot Locker Resume
- Make recommendations on methodology, research planning and manage execution of research projects
- Share key learnings of research or analysis reassuring that the information flows appropriately and freely within markets & WEBU
- Demonstrable knowledge of leading edge consumer methodologies
- Monitor consumer trends to guide strategy and ideation
- Conduct qualitative and quantitative research to
- Collaborate with key stakeholders to translate business questions into focused, compelling research solutions that achieve research objectives and deliver actionable results
8
Experience For Global IMI Consumer Insights Manager Resume
- Manage the primary research process from conceptualization, methodology and vendor selection, sample plan and execution, data interpretation and presentation
- Discover new solutions to make the department budget more efficient in terms of speed, cost and/or quality
- Aptitude to synthesize and create a cohesive picture from a wide variety of information types and sources
- Drives new product and offer research that identifies key features for our targets
- Works closely with internal business owners to identify opportunities, understand and empathize with key segments, and drive profitable growth
9
Experience For Consumer Insights Manager Resume
- Clearly articulate and monitor goals and objectives for a cross functional team
- Conducts primary research including writing requests for proposals, supplier selection and management, survey writing, interpretation and research reporting. Makes methodological recommendations, and drafts survey questionnaires and moderator’s guides
- Works with stakeholders to identify business needs, estimates research budget, and writes research plans and proposals to address those key business questions
- Conducts in-depth data analysis, summarizes results into actionable reports and presents key insights
- Mines existing surveys and integrates results with other data (including actual customer behavioral data) on a regular basis, to increase impact of research studies
- Focus on the client’s business need / objectives throughout the process
10
Experience For Senior Consumer Insights Manager Resume
- Write / present research findings, conclusions and implications
- Ensure client deliverables meet research objectives and contain value-added insights to help drive business outcomes
- Manage key initiatives within budget and against timetable expectations
- Participate in client strategic and tactical meetings
- Consistently put in the time and effort to deliver on client expectations
- Be responsive to client needs
- Welcome feedback and act on it accordingly
- Partner with leaders to understand key business issues
- Design and shape research designs to yield actionable insights
List of Typical Skills For a Consumer Insights Manager Resume
1
Skills For Senior Consumer Insights Manager Resume
- Proven data gathering and analytical skills
- Strong analytical skills and ability to prepare and persuasively present insights outcomes and implications across all management levels
- Strong stakeholder management skills especially with external research agencies
- Effectively manage market research suppliers to ensure high quality research execution, effective reporting, and timely delivery of projects
- Strong analytical and communication skills with consumer-focused and results-oriented
- Have experience with existing custom research techniques and knowledge of emerging trends, and strong knowledge of marketing principles
2
Skills For Global Consumer Insights Manager Resume
- Experience with managing external research agencies and developing strong relationships
- Team work and client interaction skills
- Effectively lead, coach and develop a research team
- Able to interact effectively with cross-functional partners and influence across levels
- IT Skills: SAP and Office
- Strong communication capability to build strong working relationships in English and German
3
Skills For Sensory & Consumer Insights Manager Resume
- Exemplary interpersonal skills, relationship building and team work; Ability to manage through ambiguity; Display organization dexterity
- Effectively manage third party (supplier) resources
- Specific project experience in: brand positioning research, advertising testing, traditional focus groups, and online boards
- Experience managing customer tracking study (e.g. customer satisfaction, brand health tracking)
- Experience consulting with project teams and business leaders, including brand strategy, marketing and product development
- Experience working with advertising agencies in communication development and brand equity understanding/measurement
- Develop & maintain a strong partnership with the Marketing team, actively driving consumer-centric brand building plans
- Restaurant or retail research; and/or advertising agency account planning experience
- Solid understanding of marketing concepts, tools, applications and evaluative methods
4
Skills For Digital Consumer Insights Manager Resume
- Understand and appreciation for the DaySpring vision: To see every person experience and express the life-changing message of God’s love
- Deep understanding of the packaged goods marketing practices
- Excellent communicator & influencer – championing insights whilst working in a team
- Deep knowledge of marketing and consumer research and a proven track record of using primary and secondary research to influence colleagues and executives
- Experience directing agencies/vendors to deliver outstanding results
- Experience using PowerPoint and Excel
- Experience in Market Research conducting both qualitative and quantitative research
- Adaptable – ability to tackle competing priorities resourcefully
5
Skills For Consumer Insights Manager, Blizzard Resume
- Strong intellectual curiosity, with a drive toward identifying actionable insight
- Strong quantitative research mind-set and comfortable explaining quantitative tools and methodologies
- Experimental research design experience and training
- Strong interest in sensory evaluation and measuring perception
- Descriptive Analysis Experience (leading panels, experimental design, etc.)
- Demonstrated ability to provide leadership & big picture strategic thinking
- Ensure proper pricing of contracts and the effective management and execution of client projects within agreed timelines and cost
6
Skills For Consumer Insights Manager Water & Juices Resume
- Promote effective working relationships with clients; the client service teams; and other Nielsen functions to achieve business goals and objectives
- Collaborates and has demonstrated ability to work cross culturally with key business partners and stakeholders
- Strong ability to translate consumer insights into implications from all data sources
- Experience in custom consumer insight design and execution at a research supplier, ad agency, or media agency desired
- Marketing research/consumer insights experience on either vendor or client side
- Have experience working in insurance or financial services to understand individual consumers, businesses and distributors
7
Skills For Consumer Insights Manager Foot Locker Resume
- Experience with predictive statistics, analytics and forecasting model
- Experience in BI tools, such as Cognos BI, Microsoft BI, etc
- Leading, planning and conducting qualitative and quantitative research, uncovering key insights
- Putting the consumer and distributor at the heart of the business by delivering actionable insight that impacts business decision making
- Translating insights into concrete actionable recommendations, drawing conclusions for business improvement and influencing strategy
- Understanding and use Nielsen retail and panel data
- Working knowledge of Sensory Evaluation Test Design (Discrimination, affective and descriptive analysis techniques)
- Working knowledge of syndicated research sources (Nielsen, IRI, Mintel, Simmons, etc.)
8
Skills For Global IMI Consumer Insights Manager Resume
- Synthesising bodies of secondary information, research and data to provide insights and identify opportunities
- Establishing the annual marketing research agenda for assigned products
- Deep understanding of the automotive industry, product planning function, and marketing/advertising function
- Enrich our understanding of consumer motivations and behaviors in order to develop winning marketing plans
- Relevant majors: Marketing, Marketing Research, Psychology, Anthropology, Economics, or Statistics
- Think of creative approaches to Insight and connecting with Consumers in a rapidly fast changing retail landscape
- Promote, develop and grow the CI business across Brazil by identifying opportunities to add value to existing and new client organizations
- Comfortable working in a digital enabled environment with an international team
- Are intensely curious and passionately love learning
9
Skills For Consumer Insights Manager Resume
- Knowledge of marketing research and in-market data
- Develops strategic understanding of industry trends, competition and opportunities of Nielsen
- Identifies consumer opportunities and translates these into actionable marketing initiatives which delivers strategic business growth objectives
- Marketing research on consumer products on either vendor or client side
- Passion for consumer insights and ability to synthesize multiple consumer touch points/data points into a compelling story
- Work with agility and pivot in a fast-moving environment
- Develop and synthesize insights into frameworks that inform brand strategy and drive key business decisions across product and marketing
- An understanding of, and ability to leverage comprehensive Net Promoter Score customer management surveys through actionable analysis
- Manage multiple internal and external projects involving complex data analysis
10
Skills For Senior Consumer Insights Manager Resume
- Act as point of contact/owner for a wide variety of marketing data sources
- Develop a robust understanding of ABC OTV’s online portfolio
- Marketing research
- Master fast-paced concept test research methods including questionnaire, use cases, and stimulus elements (both whitecard concepts and prototypes)
- Champion and lead consumer insights, proactively lead the communication of their implications throughout the division – working across all relevant categories
- Support brand planning to ensure the consumer is represented in key business challenges and growth opportunities
- Well-versed in research methodologies and possess the ability to apply insights to address business challenges
- Willingness to travel on limited basis
List of Typical Responsibilities For a Consumer Insights Manager Resume
1
Responsibilities For Senior Consumer Insights Manager Resume
- Establish and periodically update consumer discovery agenda; actively engaging across the organization to both gain the resources needed to achieve the planned discoveries and to drive inclusion of the discoveries in marketing practices
- Advise the Marketing team during strategic planning and situation assessments by incorporating consumer learning into brand strategy and providing direction regarding brand progress and opportunities
- Guide brand leadership in prioritizing opportunities. Makes recommendations grounded in consumer knowledge and guided by a broader understanding of the business
- Assessment of opportunities, consumer insight, methodological innovations, etc.). Provide analyses and recommendations to ensure proper consideration of the consumer into the group/division/brand/category’s growth strategy
- Attention to detailed work and strong research skills
- Consumer marketing research on either vendor or client side with some specific experience in product and customer experience research
- Assist in translating business needs into cost effective and appropriate research methodologies ranging from cutting-edge techniques to tried-and-true methods
- Execute highest priority learning needs to drive category share and category growth
2
Responsibilities For Global Consumer Insights Manager Resume
- Extract insights that inform and drive key strategic Visa priorities using various data sources and identify trends and anomalies
- Experience in a business-to-business setting
- Operate as an essential member of the Consumer and Customer Insights Team and the Broader Marketing Team
- Measuring campaign impact & ROI through multiple channels/ methods
- Bring to life, and socialize customer segments and activity systems from the Alfa to NA project
- Running Consumer research programs to inform the Digital Consumer three-year strategic plan
3
Responsibilities For Sensory & Consumer Insights Manager Resume
- Execute qualitative and quantitative research projects ranging from facilitating player interviews to fielding surveys with direct supervision
- Inspire passion for traveler & shopper understanding throughout the organization, championing its role as the core of all decision making
- Expert understanding of insights tools related to consumer, shopper, NPD, category, corporate communications and advertising/marketing
- Partner closely with marketing, strategy, and finance to ensure the integration of learnings into ongoing business planning and analysis
- Generate better understanding of return on marketing investments (ROI)
- Build and manage the local market research plan: organise consumer validation of the positioning of the brand, products and services (concepts, formulae, integrated communication)
4
Responsibilities For Digital Consumer Insights Manager Resume
- Propose and formalise the scope of the market research projects (objectives, timeframes, human and material resources, costs), manage the relationships with external CMI agencies, ensuring the correct use and application of the Group's methodologies
- Managing our Customer and Market NPS programs with our key external research parties as we shift to modelling behavioural and organisational variables
- Support the team in developing and representing the “voice of consumer” through thoughtful data collection, insightful observations and careful analysis
- Gives voice to the consumer learning and collaborate closely with Marketing and R&D partners
- ‘connect the dots’ from varying sources and synthesize into a compelling story
- Act as an adviser for senior management and marketing teams to develop their expertise and knowledge of the consumer
- Lead relevant and timely research that drives business outcomes in product development, marketing, and corporate strategy
- Partner with our Analytics and Data Science groups to provide key enriched insights leveraging internal consumer data
- Work closely with marketing data management colleagues and research suppliers to develop and operationalize dashboards to support a wide range of clients
5
Responsibilities For Consumer Insights Manager, Blizzard Resume
- Become an expert on brand health and marketing campaign measurement
- Lead Consumer Insights for Logitech’s Smart Home Group, supporting a cross-functional team of designers, business leaders, and engineers
- Hire external vendors/consultants to supplement existing human resources to complete work
- Broad research “toolkit” including different types of qualitative and quantitative techniques
- North Strathfield location, close to the train station with onsite parking available
- Real-time, ‘agile’ or ‘design thinking’ research for NPD or campaigns
- Support the broader foundational insights agenda with responsibility for managing ad-hoc quantitative/qualitative research
6
Responsibilities For Consumer Insights Manager Water & Juices Resume
- Work together with the zone CMI teams to ensure that country data is correctly transferred and to exchange best practices
- Manage the department's budget
- Communicate findings to a broad variety of stakeholders in a clear way
- Collaborate with other areas of the business on strategic projects
- Manage, coach, and develop staff to their potential
7
Responsibilities For Consumer Insights Manager Foot Locker Resume
- Experience in qualitative and quantitative research methodologies, including segmentation, attitude and usage studies, positioning research, ad testing, and customer experience
- Exhibits broad market research experience in the design of complex market research projects
- Experience defining the scope and issues for research/analytic initiatives, developing and executing project plans and managing multiple tasks simultaneously, experience leading cross-functional teams
- Structure and deliver presentations clearly, crisply, and compellingly. Excellent verbal and written skills
- Meticulous and detail-oriented. Strong ability to spot errors
- Able to travel frequently and able to relate to people from many different cultures, backgrounds, and skill sets respectfully
- Experience conducting global research at a technology or e-commerce company
8
Responsibilities For Global IMI Consumer Insights Manager Resume
- Self-starter with passion, energy, enthusiasm to drive results and affect meaningful change
- Not afraid to get hands dirty with data, but sees the bigger picture as well
- Focuses on how to get a problem solved rather than the reasons it can’t be solved
- Partner with other departments to develop tools that lead to better player insights
- Lead the collaboration with other areas of the business on strategic projects
- Manage, coach, and develop team of analysts to their potential
- Manage research relationships with external vendors and internal partners across multiple time zones in Europe and North America
9
Responsibilities For Consumer Insights Manager Resume
- Perform research across the entire distribution chain of OTV’s content, both within OTV owned-channels and non-owned channels. Formulate findings and insights to inform digital strategy and decisions
- Consult and build collaborative relationships with clients/colleagues to solve for business problems with strong market research techniques and actionable insights
- Own design and execution of end-to-end marketing research initiatives aligned to key business needs, including translating those findings into actionable business opportunities
- Partner with and manage research vendors as well as occasionally execute in-house custom research studies, including sample definition, questionnaire and discussion guide development, field management, moderation, analysis, reporting, timelines and budgets
- Solid understanding of marketing communications and new and emerging media platforms (i.e. mobile, digital, social media).
10
Responsibilities For Senior Consumer Insights Manager Resume
- Maintain and continually build knowledge database of marketing research insights for immediate and extended project teams
- Have strong analytic skills, including the ability to analyze and interpret large qualitative and quantitative data sets from various sources, identify insights, and synthesize how these insights impact the business and related strategy
- Be part of a flexible, collaborative organization with a strong entrepreneurial mindset
- Plays a leadership role with the market research team in setting marketing objectives and strategies by providing guidance in identifying and articulating key business issues and opportunities for the line of business. Demonstrates ownership of results. Champions and ensures application of learning’s
- Identifies, develops, and champions the Division’s growth strategies. Provides thought leadership on new product development strategy. Ensures potential opportunities are grounded in consumer understanding
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