Insights Manager Resume Sample
Dawson Harris
30631 Vandervort Greens,
New York,
NY
+1 (555) 611 1871
Work Experience
Insights Manager
07/2016
-
PRESENT
Dallas, TX
- Proactively anticipates business questions and associated learning need(s) for assigned areas of responsibility
- Leads the development of an annual insights roadmap by determining the core consumer learning needs for the business team
- Works with business partners to identify central business questions that need to be answered by consumer research
- Works independently to arrive at the optimal research approach for each project and is able to advocate for that plan with business partners at the director-level and below
- Assesses each research initiative with a critical eye to ensure that it provides incremental learning, actionable insights and a positive and meaningful ROI. Knows both when to recommend research and when to recommend against research
- Writes and gains alignment on the research project brief
- Supports the development of an annual insights roadmap by determining the core consumer learning needs for the business team
Consumer & Market Insights Manager
05/2009
-
05/2016
San Francisco, CA
- Works with the consumer insights director to arrive at the optimal research approach for each project
- Support in identification of appropriate sources of information and supports the development of an annual insights roadmap by determining the core consumer learning needs for the business team
- Works with the consumer insights director to arrive at the optimal research approach for each project or business need
- Partners closely with the digital ventures and digital marketing teams to assess needs, helping articulate key knowledge gaps
- Supports in developing an ongoing digital insight plan, spanning internal and external data
- Conduct analysis to drive segments’ activities
- Exposure to Product Supply & Operations leadership team
- Plant, manufacturing and distribution center tours
Category Insights Manager
10/2002
-
03/2009
Detroit, MI
- Overview of all Supply Chain areas in their roles and responsibilities in Clorox
- Strengths finders for personal/professional development
- Store check to gain the perspective from a Clorox Sales team lead
- Contribute to the delivery of the budgeted Net Customer Sales, Gross Margin and Economic Profit for the Strategic Business Unit
- Improve contribution to the innovation pipeline and deliver a margin accretive SPP
- Contribute to the development of the cost savings pipelines by identifying non-value added elements for our consumer
- Develop project learning plans which integrate 3D (Desire - sparking interest through marketing communications, Decide - driving closure at shelf at retail, and Delight - ensuring products delight/meet their needs) consumer/market insights and a solid understanding of the broader business context to make persuasive and actionable recommendations that drive the business and innovation agenda
- Provide consultation and perspective to all levels of Marketing, Sales and R &D management on key business decisions
Education
Huntington University
1997 - 2001
Bachelor's Degree in Business
Professional Skills
- Excellent communication skills both verbal and written, including creating and delivering impactful presentations. Good PowerPoint skills are required
- Strong interpersonal, collaboration, and team-building skills as well as mature conflict resolution skills
- Proven ability to use logical reasoning and excellent communication skills (verbal and written) to create data-driven insights for clients
- Excellent communication skills both verbal and written, including creating and delivering impactful presentations
- Strong presentation and communication skills; comfortable presenting to various levels
- Qualitative, Qualitative, Longitudinal, and Syndicated research skills and experience
- Strong analytical skills; proficient in statistics, experimental design, survey creation and analysis
How to write Insights Manager Resume
Insights Manager role is responsible for analytical, insights, excel, interpersonal, business, modeling, research, analysis, trading, advanced.
To write great resume for insights manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Insights Manager Resume
The section contact information is important in your insights manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Insights Manager Resume
The section work experience is an essential part of your insights manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous insights manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular insights manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Insights Manager resume experience can include:
- Strong presentation skills and ability to tailor skills and presentation style to a variety of key decision makers is required
- Possess a broad array of technical skills and the ability to effectively interact with internal and external departments
- Effectively source, interview and hire a strong team as needed
- Strong project management, presentation, analytical, and number skills
- Energetic, good communication skills and an ability to build relationships with stakeholders
- Prior experience in consumer packaged goods or retail environment required
Education on an Insights Manager Resume
Make sure to make education a priority on your insights manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your insights manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Insights Manager Resume
When listing skills on your insights manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical insights manager skills:
- Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas
- Excellent interpersonal skills and ability to work effectively on a team
- Modelling experience and demonstrated analytics skills
- Proven Project Management Leadership experience with demonstrated success in prioritizing and balancing multiple projects in a fast-paced environment
- A good team player with excellent organizational, navigating, interpersonal skills
- Excellent communication skills, demonstrated by the ability to synthesize complex data into clear, concise, and compelling information for diverse audiences
List of Typical Experience For an Insights Manager Resume
1
Experience For Consumer & Market Insights Manager Resume
- Creativity and independent problem-solving skills, flexibility, and the ability to manage numerous priorities in a dynamic environment
- Experience of Microsoft Office programs especially experience in the following: Excel, Word, PowerPoint, and Outlook
- Experience in partnering with departments to balance conflicting needs and challenging the thinking of senior stakeholders
- Experience pulling from multiple data sources including web-based interfaces (Business Objects or other BI tools) as well as direct SQL query writing required
- Experience with business planning and commercial modelling to quantify decision making and drive change across an organisation
- Experience developing reporting, trend analysis, and program design
- Proven understanding of consumers and an ability to distill data into compelling, actionable insights
2
Experience For Digital Insights Manager Resume
- Experience in strategic business partnering or consulting
- Proven track record in capability building / establishing new systems in the field of consumer insights or market analytics
- In depth knowledge of B.I. tools and practical experience analyzing data, program metrics and performance
- Experience interfacing with internal and external cross-functional teams to provide comprehensive customer solutions
- Build a strong partnership with R&D, S&I and Marketing to build a common roadmap for innovation
- Good understanding and opinion in operations excellence and aviation industry
3
Experience For Category Insights Manager Resume
- Experience in EMEA Markets – Deep understanding of at least one key market in the regions, e.g. Arabian Peninsula, Russia, Israel etc
- Strong business savvy and analytical acumen
- Strong engagement and influence power
- A demonstrated connection to the mission, values, and long-term goals of City Year
- Experience in survey development and deployment
- Strong connections in the market research world and the ability to help attract and retain great researchers
- Experience in consultancy/analytics or related industries
4
Experience For Client Insights Manager Resume
- Working knowledge of business analytics and syndicated services (including POS and panel applications, pricing analytics, marketing mix)
- Leading and managing the Global Retail Fuels insights agenda including Shell V-Power our premium offer and partner fuel to Ferrari
- Owning and driving the performance portfolio across Digital Media, Marketing, Performance & Technology, Sales, Service and App
- Designing the digital media, marketing, web and sales attribution modelling
- Consulting– guiding senior team decision making (SBP, EBP, Senior Manager updates)
5
Experience For Senior Category Insights Manager Resume
- Managing a budget to ensure the cost and quality of assigned Insight and Planning initiatives
- Leading a high performance team of analysts delivering digital business insights and intelligence to support strategies business decisions
- Marketing Operations, FP&A, Sales and Retail
- Benchmarking campaign performance across online/offline – omnichannel approach
- Managing vendor partnerships & insight budgets independently
- Profiling of competitor, customer and potential customer companies
- Developing ROI analysis to evaluate campaign results and shared dynamics for further campaigns
- Knowledge of online marketing, advertising and social media marketing
6
Experience For Knowledge & Insights Manager Resume
- Participate in recruiting, training and developing initiatives
- Primary job purpose is to lead & drive digital customer & sales insights leveraging on web analytics tools to support decision making within Marketing, and R&D
- The role involves collecting & helping draft insights brief from marketing team,
- Oversee connections performance measurement toolkits, including Marketing Mix, Campaign Measurement, creative benchmarking and sponsorship ROI
- Manages the process for concept writing (ensures the concept statement meets criteria), screening, testing, and refinement
7
Experience For Senior Insights Manager Resume
- Challenge external partners to bring forward innovative ways of generating and using insights (e.g. processes, cross-collaboration research, methodologies)
- Drive decision making from a unique perspective by combining financial understanding with an ease with complex and rich data sets
- Provide lagging and leading business performance leveraging on various data sources: Nielsen Retail Audit, Internal sales data
- Support other key elements of the global/regional insight & planning agenda including but not limited to
- Deep passion for data, analytics, reporting and digital marketing
- Open to change as digital marketing is constantly evolving
- Creative thinking to find new ideas and ways of doing things
8
Experience For Audience Insights Manager Resume
- Automation of reporting and development of ‘self service’ reporting tools for Line of Business teams
- Responsible for leading Analysts to provide value-added weekly reporting to customer
- Ensure Analyst team members have appropriate talent development focus with development plans, on-going coaching/feedback and succession plans
- Elevate direct reports’ capabilities, as well as passion for coaching and developing staff members is required
- Collaborate with Sales and Marketing teams to apply insights into planning cycle
- Manage the monthly Sales and Marketing Review process and planning cycle
- Develop robust brand models that account for emerging trends in disease diagnosis, treatment and prescribing
- Challenge assumptions, develop scenarios and ensure commercial rigour in our planning and decision making
9
Experience For Assistant Consumer Market Insights Manager Resume
- Integrate and synthesize learnings from primary and secondary research; translating complicated information into compelling stories
- Business tracking: Continuously monitor business performance , market trends and suggest interventions as required
- Provide strategic perspective and recommendations to improve marketing performance and ROI
- Strategic thinker, able to build convincing stories & recommendations out of facts
- Analytical thinking to be able to see patterns across data sources
- Passionate about bringing integrated consumer & shopper insights into the business
- Strategic Partnerships, Product Marketing, and Consumer Intelligence teams
- Can convey the story beyond the written word, utilizing data visualization and other tools
- Specific opportunities to target through Sales & Marketing Investment
10
Experience For Market Insights Manager Resume
- Account Intelligence for Strategic planning and Tactical execution
- Knowledge of syndicated sources including ComScore, MRI, Kantar, MOAT
- High energy and passion for insights, media and marketing
- Comfortable working directly with Sales leadership, advertisers, and small businesses
- Deep understanding of the global small business marketplace
List of Typical Skills For an Insights Manager Resume
1
Skills For Consumer & Market Insights Manager Resume
- Strong interpersonal skills and being a ‘team player’ are essential
- Strong data insight and analytical skills
- Excellent analytical skills with the ability to organise, analyse and disseminate information
- Strong quantitative skills with an ability to transform data into actionable insights
- Strong analytical skills – working knowledge on advanced analytics tools, e.g. excel, basic modeling methods, etc
- Good presentation skills and articulate
- Exceptional relationship management skills with proven success
- Demonstrated work experience in a Consumer Products Goods company
- Solid presentation, written and verbal communications skills that inspires internal and external action
2
Skills For Digital Insights Manager Resume
- Strong interpersonal skills with a collaborative team first style and approach
- Strong conceptual skills and the ability to translate concepts into consumer research methodologies and tools
- Strong 0rganizational skills
- Outstanding PowerPoint, Excel and writing skills required
- Experience developing and implementing effective sales strategies and supporting tactics, including the ability to establish metrics to measure success
- Very strong, proven ability to build compelling, visually appealing presentations using MS PowerPoint around a coherent, appealing story flow
3
Skills For Category Insights Manager Resume
- Superior critical thinking, writing, presentation, and project management skills
- Proven effectiveness in presenting and influencing at the executive level
- Strong, qualitatively and quantitatively validated innovation pipeline (combining product and claims)
- Strong executive presence with an ability to influence at the Director+ level and experience presenting to executive stakeholders
- Strong, indicative KPIs for media effectiveness and efficiency with significant improvement over 12 months
- Day-to-day client management experience (on-site experience within a client beneficial)
- Total work experience is required. 3 years' CPG experience is required
- Research experience in a Consumer Goods or a related industry
- Understands two tier partner models and is able to effectively assess a mix of routes to market, solutions and market dynamics
4
Skills For Client Insights Manager Resume
- Proven market research experience on either client or agency side
- Strong team player, yet good level of independence
- Leadership Skills (envision and set direction on projects and execute with excellence)
- Advanced skills in data management, modeling and forecasting
- Intermediate/advanced Excel skills, data analysis and modeling
- Data visualization skills, Power BI
- Financial services or payments industry experience. Equally, we would also be interested in management experience from the motor or retail industries
5
Skills For Senior Category Insights Manager Resume
- Analytical thinker with sound reasoning skills and the ability to logically connect diverse inputs
- Ability and willingness to effectively collaborate with varying internal stakeholders
- Providing in-depth consumer and shopper understanding through state of the art, cost effective, qualitative and quantitative research methodologies
- Experience in working within a marketing/planning environment
- Experience in interpreting marketing information data and presenting conclusions to senior management
6
Skills For Knowledge & Insights Manager Resume
- Five (5) years of experience conducting research in conjunction with new product marketing launches
- Strong analytical prowess in researching and resolving issues
- Vendor partnerships leading to measurable improvements in effectiveness and efficiency
- Have a strong knowledge of consumer insights tools, using a broad array of current and new methodologies - quantitative and qualitative
- Have experienced in leading Segmenation project/ facilitate to embed learnings to organization
- Digital marketing work experience
- Experience leading teams in a highly cross-functional environment
7
Skills For Senior Insights Manager Resume
- EMEA strategies rooted in strong consumer and HCP insights
- Strong recognition of market insight function as key contributor to business success
- Category management, shopper insights experience would be helpful
- Identification of white spaces and growth segments, prioritization of the opportunities
- Understanding of research methodologies and experience of research programmes
- Enables Chinese leadership team through high quality sector- and function-overarching market insights via regular and effective communication & presentation
- Experience with Text analytics and NICE Interaction Analytics or similar speech analytics software
- Seven or more years of relevant work experience
- Experience in consumer market insights
8
Skills For Audience Insights Manager Resume
- Demonstrated ability to handle multiple tasks simultaneously and work under pressure
- Experience in analytics or related roles (at a functional level)
- External Agency engagement and project management experience
- Strong strategic insight and able to translate data into a conversation
- Background in IT industry and strong affinity with software - preferably at least 10 years
- Strong financial acumen, able to assess financial reports, short and long
- Strong presenter and influencer, able to work with senior leadership, regionally & globally
9
Skills For Assistant Consumer Market Insights Manager Resume
- Proven record of analysing and synthesising data and information from different sources
- Experience of key qualitative and/or quantitative ad-hoc consumer and market understanding techniques
- Experience of continuous data sources; including consumer panel and retail audit
- People management and development experience
- Successful work experience in a Category Management / Analysis
- Current or recent Family Dollar or other large strategic customer experience
- Experience with consumer segmentation, brand architecture, positioning and advertising
10
Skills For Market Insights Manager Resume
- Experience in a commercial, operations, or customer facing role
- Eight + years of related experience in market research, forecasting, business analytics, FP&A
- Self-motivated, willing to learn, resourceful with a confident approach, strong sense of ownership and a ‘can do’ attitude
- Self-motivated with strong desire to learn and convert insights to action
- Deal with ambiguity and use logic and methods to solve difficult problems with effective and executable solutions
- International experience; cultural sensitivity
- Commercial, analytics or insight/research experience gained in a large & complex organisation
- More than 5 years of experience in a market intelligence function, out of which at least 3 years in a managerial role, in a B2B environment
- Ideally – experience with multi-Cultural consumer & other Demographic Opportunities
List of Typical Responsibilities For an Insights Manager Resume
1
Responsibilities For Consumer & Market Insights Manager Resume
- Cross functional skills and fundamental knowledge base (finance, product management, marketing, pricing, sales)
- Experience in consumer package goods required
- IT skills - SQL, VBA, Access, Oracle and advanced Excel
- Demonstrated ability to partner with strong analytic and business teams to drive growth
- Effectively communicate and cascade learnings/strategy to senior management & diverse internal and external audiences
- Understanding of consumer packaged goods market research methodologies, suppliers, syndicated studies, best practices
- Understanding of how sound content and channels can improve user experience
- Experience in coordinating market research activities
2
Responsibilities For Digital Insights Manager Resume
- Total business experience required
- Experience within CPG required
- Experience in managing KPI & insight frameworks & their delivery across internal/external channels
- Experience in analysing data to form hypotheses and usable insights and recommendations (eg, with help of business information tools like IBM Watson)
- Work with clients to understand their objectives and priorities
- Familiar with custom research studies and have experience managing outside research vendors
- Extensive knowledge & experience of qualitative and quantitative research methodologies/techniques
- Strong ability to analyze and interpret results into strategy
- Experience comfortably interfacing with large retailers about research and shopper insights
3
Responsibilities For Category Insights Manager Resume
- Demonstrated interest in and familiarity with data analysis and quantitative research methodologies
- Support Category Management and Sales Teams with actionable insights to support the development of strong category plans
- Working with leading edge practitioners in marketing & brand management, commercial/sales and insights/analytics
- Providing consulting and interpretation of consumer, shopper and market research data
- Bring in-depth understanding of consumer journey touchpoints
4
Responsibilities For Client Insights Manager Resume
- Having the flexibility to do what it takes to achieve team/group goals
- Management, including building and leading cross-functional teams. (5 years)
- In-outlet execution tracking and reporting
- Thinks strategically, anticipating future trends and opportunities while seeking business solutions to exploit them
- Advance analytics and designing experiments using statistical software. (10 years)
5
Responsibilities For Senior Category Insights Manager Resume
- Develop and maintain relevant Digital Marketing reporting tools, methodologies and products
- Construct and communicate concise and striking messages for senior management, ensuring their integration in key decisions
- McDonald’s Marketing and K&I team in Global and in the clusters
- McDonald’s Marketing and K&I team in the country, as needed
- Situation assessment – including industry, category and consumer analyses
- Support development and execution of local Canadian Insights agenda, objective and learning plans
6
Responsibilities For Knowledge & Insights Manager Resume
- Manages the segment’s process for gauging in-market potential for new products and initiatives
- Expertise with current market research tools and methods, and aptitude to search for innovative approaches to problem solving
- Fact-based recommendations to Marketing, C&C, customers, bottler (National Account teams, Executive Team)
- Direct decision making around business Intelligence Research and Supplier (ACN) Team & Process (Budget, Supplier Management etc)
- Drive industry insights to create differentiated value to grow in a fluctuating market
7
Responsibilities For Senior Insights Manager Resume
- Predict and mitigate future threats by working closely with segments and functions
- A global company where career planning spans diverse roles and geographies
- Be a key influencer in driving the CMI agenda of Reckitt Benckiser
- Extensive knowledge of the Insight Industry essential including knowledge of areas such as
- Knowledge in ethnography and design thinking process
- Guide the vision of data use and sophisticated task automation across the Finance Team to create a truly pioneering and insight driven team
- Develop detailed analyses of market and industry dynamics to assist strategic brand planning
8
Responsibilities For Audience Insights Manager Resume
- Work closely with brand managers and be proactive in supporting the brand’s analytics needs
- Distil complex analysis from multiple sources into simple and compelling recommendations for management
- In agency, digital media, consumer insights or media research
- Poised to interact with Senior level management
- Develop and test methodologies and tools to support Starbucks product portfolio needs
- Train and coach all reporting partners in traditional and creative sensory and consumer-based product testing methods and analysis techniques to assist in their professional growth
- Develop work plans and cross-functional responsibilities
- Establish key technical performance indicators and measures to ensure progress against agreed deliverables and timelines
- Oversee and ensure the protocols for Sensory Evaluator training program at Starbucks Enterprise plants/ co-man/ and at the SSC are appropriate and successfully implemented
9
Responsibilities For Assistant Consumer Market Insights Manager Resume
- Organize and manage external testing program
- Develop and lead cutting edge techniques to develop consumer and guest insights relevant to the McDonald’s division business
- Ownership of documentation and oversees documentation management
- Build and maintain relationships with assigned Joint Venture partners, internal support functions and professional associations
- Provide voice of consumer to ensure that business objectives, strategies and goals align with current and future needs of McDonald’s and our joint consumer
10
Responsibilities For Market Insights Manager Resume
- Consumer feedback to product, process, promotional and experiential innovation
- Educate account team, in meaningful and easy to consume ways, on unique marketplace insights, vertical trends and competitive benchmarking in order to identify/highlight opportunities aligned to customer’s primary objectives
- Educate the agency team, in meaningful and easy to consume ways, on unique marketplace insights, vertical trends and competitive benchmarking in order to identify/highlight opportunities aligned to customer’s primary objectives
- Leverage globally implemented U&A and market structure tools as a lens to look through for regional and local consumer, shopper, market and snacking insights. Ensure growth models built by the GCT are translated into action in the region
- Lead regional situation analysis including competitor analysis by synthesizing category/country analysis which shapes the agenda of the Annual Contract & Strategic Planning
- Work on ‘Where To Play Frameworks’ that have been completed in more than one country to discuss growth opportunities within the RCT
- Work with GCTs to get learnings / playbooks on bundles that help expand global bundles and also renovate regional brands
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