Manager Insights Resume Sample
Cloyd Hilll
200 Jacobson Lodge,
Los Angeles,
CA
+1 (555) 425 7622
Work Experience
Insights & Analytic Manager
08/2015
-
PRESENT
Dallas, TX
- Experienced CMI professional (min 4 years) with deep understanding & experience of quant and qual ad hoc research methodologies, and understanding & utilizing syndicated data
- Proven track record of influencing senior stakeholders and management teams
- Proven track record of generating and communicating insights to influence strategy and drive business growth
- Proven track record of managing a diverse set of internal and external stakeholders and ability to communicate at all levels of our organization
- Simultaneously manage several projects and stakeholders
- Strong communication skills, verbal & written (in English)
- Facilitating & coaching
- Manage design and execution of research projects working closely with sales, operations and other functional teams to identify business questions and opportunities that can be informed through actionable research
Senior Manager, Insights
10/2010
-
02/2015
Chicago, IL
- Deliver key insights from qualitative and quantitative marketing research projects and analysis
- Serve as a Customer Insights liaison and support for the Marketing team, Sales strategy team, merchandising and pricing, and operations team
- Support ongoing insights and learnings sharing forums and communication such as newsletters, team presentations and quarterly immersions
- Collaborative - Role models a supportive and empathetic approach to working together. Seeks to understand others' contrasting perspectives in order to overcome resistance and find common ground. Works through formal and informal channels to achieve outcomes
- Experience in consumer research in Fast Moving Consumer Goods (FMCG), preferably both at the agency and manufacturer side
- Payor and Chanel Analytics Experience
- Proactively identify opportunities to improve RBC’s talent through data analysis, identifying and tracking key insights, integration of expert opinion and monitoring internal and external best practices for applicability
- Senior Manager, HR Data, Predictive Analysis and Forecasting
Senior Manager of Consumer Insights
10/2006
-
04/2010
Phoenix, AZ
- Manager, Workforce Planning
- HR Business Partners and Initiative Managers
- Senior leaders and key stakeholders in business and functions
- Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client’s business performance
- High proficiency in Microsoft Excel required for report building and analytics
- Strong interpersonal and communication skills including verbal, written and presentation skills with various executives and business partners
- Lead local ‘Test & Learn’ plans, recommending course-correcting the strategy if required (1 live project at any time)
- Works with a variety of functional and cross-functional teams to continue developing Valspar’s Insights toolkit, identifying ‘Best Practice’ approaches for all critical methodologies. Advises the Valspar, Cabot, Divine, etc. brands on best practices for integrating the 'voice of the consumer' into organizational decision making
- Manage the SBU’s intellectual property portfolio; including process to support strategic decision making and budget for investment in IP, in partnership with Legal and functional groups
Education
Friends University
2001 - 2006
Bachelor's Degree in Math
Professional Skills
- + A person with drive, persistence, proven result-orientation and strong organizational skills
- Strong quantitative analysis skills and proficient in statistics
- + Strong analytical skills with focus on data
- + Strong written and verbal communication skills
- + High level of interpersonal skills to communicate effectively within a team and across matrix organization
- Advanced coding and analytic skills in SAS, SQL, SPSS or Python
- Top-notch writing, communication, and presentation skills
How to write Manager Insights Resume
Manager Insights role is responsible for retail, software, finance, training, integration, coding, reporting, design, research, digital.
To write great resume for manager insights job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Insights Resume
The section contact information is important in your manager insights resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Insights Resume
The section work experience is an essential part of your manager insights resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager insights responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager insights position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Insights resume experience can include:
- Excellent follow-up, communication, presentation, and organizational skills
- Collaborate effectively across business groups, geographies and functions
- Communicate effectively, both written and verbal, to various management levels is required
- Ensure that the team is structured effectively and has the most optimum capacity to ensure that team is stretched but not stressed
- Experience in selling consulting engagements, either directly or indirectly as a person supporting the key consulting salesperson
- + Experience in gathering, documenting and challenging business requirements
Education on a Manager Insights Resume
Make sure to make education a priority on your manager insights resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager insights experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Insights Resume
When listing skills on your manager insights resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager insights skills:
- Strong analytical skills with all types of data, presenting to retail customers & computer proficiency
- Prior experience analyzing IRI, micromarketing, geo-demographic data, research design/study, and internal data sources
- Experience and demonstrated track record of success in top Strategy, Innovation, and/or Consulting environments
- + Collaborate effectively across business groups, geographies and functions
- + Ability to effectively and quickly build relationships and establish trust, respect, competence and confidence
- Understanding of DSD, 3-tier system, and strong knowledge of retail environment
List of Typical Experience For a Manager Insights Resume
1
Experience For Insights & Analytic Manager Resume
- Experience in management consulting or other analytically-focused project leadership role
- + Establish reporting and monitoring tools to assist in the understanding of EMEA wide training and education
- Audit data using appropriate sampling techniques, data analysis tools and models to ensure accuracy and promote credibility
- + Develop compelling insights in line with strategic objectives
- Manage up and down, understanding the multifaceted demands and quick-pace of agencies
- Challenges the status quo and comfortable ‘pushing back’ in a constructive manner
- Advise internal partners on the proper interpretation and use of merchant coverage information as appropriate
- Represents Mondelez’ s Consumer Insights team in professional organizations and meetings
2
Experience For Senior Manager, Insights Resume
- Apply moderately complex quantitative methods to proactively data mine / interpret data and present the key trends and recommendations to leaders within Payer Strategy
- Create and manage a centralized issue tracking mechanism across all payers
- Design and develop visual dashboards to be utilized across clients to track and manage the issues by Payer
- Experience in a Sr. Brand, Strong computer skills and working knowledge of Microsoft Office applications (Word, PowerPoint, Outlook, Internet Explorer)
- Develop new consulting offerings in areas related to operational customer experience management (OCEM) based on emerging needs from the market
- Develop compelling insights in line with strategic objectives
- Drive business intelligence and customer insights through analysis and research
3
Experience For Senior Manager of Consumer Insights Resume
- Assist in the setup of data governance processes
- Analyze data discrepancy related issues and provide guidance or solution recommendation
- Maintain, integrate, and expand our data sources. Connect disparate data sources together to provide a more complete picture of our business reality
- Become a subject area expert
- Manage all aspects of consulting projects (from sourcing deals to needs assessment to delivery) to help Medallia’s clients take action on business opportunities identified using customer feedback data
- Act as a trusted advisor to sales, product and Medallia’s professional services organization on the application of OCEM best practices to client programs, new markets, products, and methodologies
4
Experience For Senior Manager, Shoppers Insights Resume
- Experience with data analysis and quantitative research methodologies, with a particular focus on regression-based analysis
- Support the day-to-day efforts of The Bakery, leveraging POPSUGAR’s proprietary data and research to develop unique, client-focused insights for internal and external partners
- Become a category expert, developing vertical category presentations focused on educating internal and external clients on the key trends and insights for specific lifestyle categories
- Experience communicating requirements to Product & Engineering teams
- In insights, consumer research, or marketing analytics, preferably with 3+ years digital experience
5
Experience For Manager, Global Insights Resume
- Leverage third-party research and social listening tools to develop proprietary insights for clients and support POPSUGAR competitive positioning
- Conduct original research to generate new category or audience-focused insights
- Develop reports to communicate the success of POPSUGAR editorial performance. Identify key trends based on internal trending data, and clearly communicate learnings with internal and external clients
- Translate business needs to data scientists and inspire new ways of interpreting data or identify insights from large and disparate data sets
- Manage the research, development, and application of best practice strategic shopper insights to influence decisions with Retailers, ABI Sales, Trade Marketing, and Sr, Management Leadership
- Develop knowledge and understanding of key internal and retailer business issues through analysis of existing and past research to address and develop responses to issues as appropriate
- Leverage knowledge bank/resources to develop recommendations, consult and train Category Management teams on the application and use of shopper insights driving ABI sales through increased retail support
6
Experience For Insights Solutions Portfolio Manager Resume
- Develop custom summary, presentation, sales tools and/or reporting delivered in person through persuasive presentations and communications with Retailers and ABI sales/CM teams
- Strong background in shopper insights and research, category management tools and processes, space management software, and business consulting
- Understanding of shopper research & insights, familiarity with syndicated data, software, measures
- Collaborate cross-functionally to ensure that strategies and plans are based on sound consumer/ market understanding
- Track and measure success of shopper insights strategic initiatives vs plan implementation
- Anticipate business and research need; Understand the big picture but also the nuances of the business and the research
- Source and synthesize information and data points, and translate them into insights and fill the knowledge gap. Be able to cut through the data clutter and deliver unique insights
7
Experience For Senior Manager, Merchant Coverage Insights Resume
- Integrate data from multiple data sources (primary, secondary and syndicated) to drive foresight and strategy
- Building relationships internally - e.g., with Marketing Analytics and Business Insights, Managed Care/ Trade/ Brand Marketing & Sales, etc. - to accomplish team goals and to support goals of others
- Demonstrating working knowledge in understanding implications of policy changes and impacts on the health care landscape, payors (both private and governmental), disease states and treatment options
- Supporting execution of marketing strategy by ensuring that all analytic and research activities are aligned with and executed in accordance with the larger strategic plan, guiding team on interpreting channel/brand marketing strategy into market research objectives and priorities
- Guides and performs payor specific analytics; Influences practices and business results through the application of Analytics. Directs team and vendors in the delivery of key analyses and data products (SHA, WKH, IMS/ IQVIA, Nielsen, etc.)
8
Experience For Manager, Trends & Insights Resume
- Directly support the Senior Director of Payer Development and the Payer team, and play a key role supporting the US Business Unit Director in development of Business Plans that drive profitable sales.
- Analyze monthly/quarterly/YTD Payer metrics (volume/market share/sales) and develop near-term and long-term forecasts to support key financial processes such as Long Range Financial Plan, Business Plan, Forecast Updates, Quarterly Close, strategic planning, as well as account/channel performance reviews
- Demonstrated ability to partner and lead teams in a cross functional environment is required
- Experience in Data analysis, Statistical techniques and Marketing analytics
- Experience with large data sets to solve large-scale information retrieval and analysis
- Previous payer analytics / managed markets experience
9
Experience For BAI Manager, Payer Insights, Erenumab Resume
- Constantly manage multiple projects and prioritize appropriately
- Maintain Payer category data (Symphony Health, Payer supplied utilization, etc.) and ensure reporting packages are relevant and streamlined
- Proficiency with MS-Excel (VLooks, Pivot tables, Macros, etc) required
- Ensure that panel recruitment techniques are designed, developed and implemented to ensure an adequate representative base of panellists
- Develop panel arm to control tower in conjunction with the Solutions Architect
- Constantly look to improve the systems and come up with new ideas for Kantar Insights Mobile, together with the Mobile Solutions Architect
- Participate in and contribute towards proposals
10
Experience For Senior Manager Insights Resume
- Focus on team development and ensure that all team members have the tools required to be successful
- + Drive business intelligence and customer insights through analysis and research
- + Identify key business challenges; develop insights and recommendations to address them
- + Assist in the setup of data governance processes
- + Analyze data discrepancy related issues and provide guidance or solution recommendation
- + Maintain, integrate, and expand our data sources. Connect disparate data sources together to provide a more complete picture of our business reality
- + Become a subject area expert
List of Typical Skills For a Manager Insights Resume
1
Skills For Insights & Analytic Manager Resume
- Demonstrated team player mentality - ability to work effectively across multiple projects and teams
- Organization and contract negotiations Skills
- Experience interpreting marketing analytics methodologies (e.g. marketing mix modeling, etc.)
- Experience of 8+ years in the field of media planning & buying- with an agency or brand
- Experience managing managers and/or leading teams in a highly cross-functional environment
- Experience developing and delivering executive-level presentations
- Experience leading consulting projects both autonomously and as a team
- Highly proficient in SQL and 10+ years experience working with relational databases (Teradata, Oracle, MS SQL server) and large data sets
- Mastery of survey theory with hands-on experience using well-known survey and analysis tools such as Qualtrics, MarketSight, etc
2
Skills For Senior Manager, Insights Resume
- Proactive, self-starter attitude; comfortable with ambiguity and balancing multiple priorities/needs
- Experience as a people manager, leading teams across multiple geographic locations
- Preference for similar experience—analytics, marketing, or product—at consumer or B2B web companies, or in talent analytics functions
- + Proven track record in establishing successful insights and analytics capability in B2B and B2C environments
- + Experience in healthcare industry and/or training education an advantage
- Develop an in-depth understanding of your assigned stakeholders’ business priorities/objectives, needs and information gaps
- Experience within Financial Services (desirable, not essential)
- More than 3 years of Marketing or Consumer Research experience in FMCG Manufacturing Company, Business Consulting Company or Consumer Research Company
- Previous CX / OCEM experience
3
Skills For Senior Manager of Consumer Insights Resume
- Experience with a statistical software package (e.g., R, STATA, SPSS, SAS)
- + Solid knowledge in Customer Relationship Management platform such as Salesforce.com
- + 3 - 5 years of relevant experience in analytics, KPIs definition, dashboard definition data management
- + Ability to adapt quickly and be effective in new situations in a highly dynamic environment
- Marketing and Branding Understanding
4
Skills For Senior Manager, Shoppers Insights Resume
- Utilizing multi source information in a fast-moving environment
- Working knowledge of multivariate statistics, analytical software and pharmaceutical data sources (IMS, Symphony Health, HIRC, HSG, etc.)
- Understanding of consumer and Media trends
- Working knowledge of multivariate statistics, analytical software and pharmaceutical data sources (IMS, Symphony Health, HIRC, HSG, etc..)
- Understanding of access and reimbursement implications of payor policies
- Overseeing the design and implementation of Sharepoint site structures for Payer Strategy
- Establish reporting and monitoring tools to assist in the understanding of EMEA wide training and education
- Media Knowledge- Deep understanding of Media Planning & media buying across all platforms
5
Skills For Manager, Global Insights Resume
- Manage Gogo’s customer satisfaction program, conducting on-going and ad-hoc reporting that adds value to the organization
- + Proficient with eLearning and Learning Management Systems (LMS)
- + Knowledge in data warehousing and data mining
- Development of reports obtaining data from multiple systems in order to track underpayments and denials. Perform ad hoc reporting as needed
- Conduct internal and external workforce, business, organization, and HR benchmarking to identify best practices and keep abreast of industry trends
- Develop partnership and relationships with segment partners to ensure best-practice sharing and integration of efforts, where appropriate
- Develop a unified view of demand spaces, drive actionable consumer, shopper and expert segmentation and targeting for the brand(s)
- Deep understanding of digital technologies, programmatic platforms, digital benchmarks
- Deep understanding of brand safety, ad fraud, viewability technologies and partnerships
6
Skills For Insights Solutions Portfolio Manager Resume
- Enthusiasm and passion for advertising and media research!
- + Identify opportunities for simplification and automation in reporting and analysis
- + Establish a data benchmarking framework to facilitate data analysis and business decision
- + Open minded, fast learning personality with the curiosity to continuously explore new topics
- Play an active and proactive role in ensuring that the team’s financial and growth targets are met
- Identify opportunities for simplification and automation in reporting and analysis
- Establish a data benchmarking framework to facilitate data analysis and business decision
7
Skills For Senior Manager, Merchant Coverage Insights Resume
- In alignment with vision and priorities set by Sr. Manager of WFI & OD, identify, shape and execute HR analytics initiatives to provide insights that support effective HR strategies and decision-making, enabling Corporate business goals
- Work closely with and provide day-to-day guidance to WFI Analyst
- Solid Econometric, Financial & Economic Analysis capabilities: ability to understand and analyse data to support decision-making, as well as monitor macroeconomic developments and forecasts
- Stay abreast of market research innovation – applying it where appropriate to the briefing process
- Comfort around Top Management
- Draft comprehensive project briefs, in collaboration with key stakeholders and aligned to the specific business objectives and insights gaps identified
8
Skills For Manager, Trends & Insights Resume
- Ensure market research is delivered on behalf of internal stakeholders in a timely manner
- Own a comprehensive understanding of business environment for the brand(s) including macroeconomic, social and demographic factors, competitor brands and product substitutes
- Generate forward looking views for the brand(s) by understanding drivers of consumer, shopper and expert behaviour, articulate clear and compelling requirements for business action
- Set and refine prioritisation of pipeline of brand initiatives to maximise total value for the business, ensuring alignment with overall GSK portfolio
- Identify growth and profit opportunities and corresponding business implications for the brand(s)
- Generate key insights on brand consumers and competitors, support Insights Director and GBL counterpart(s) in developing portfolio view of category
- Contribute to business and financial planning with relevant inputs
- Manage and take responsibility for overall client management
- Drive sales and business development activities
9
Skills For BAI Manager, Payer Insights, Erenumab Resume
- Manage overall project within a defined scope agreed with client profitably
- Train and coach the team on research, client management, commercial expertise and supplier management
- Enthuse positive culture and drive motivation within the team
- Analytics – Ability to work with large amounts of data (qualitative and quantitative), sort‑through to determine what’s important, and interpret accurately
- Solid knowledge of Market Research methodologies including: experience with diverse qualitative techniques (projective, ethnographic, experience design) and quantitative methods: segmentation, conjoint analysis, chart audits, ‘big data’ approaches, social media tracking, etc
10
Skills For Senior Manager Insights Resume
- Highly proficient in SQL and 8+ years’ experience working with relational databases (Teradata, Oracle, MS SQL server)
- Management experience
- Understanding of consumer/shopper research and experience of running them. This includes qualitative and quantitative research, data analysis and data-grounded report writing
- Skills of Intellectual curiosity, Strategic thinking, Problem solving, Leadership (sharing the vision and influence others), Project management and Presentation
- Consumer-focused market research experience on the client or vendor side, preferably with experience in packaged goods, online services, e-commerce, gaming, and/or mobile applications. Proven track record of framing ambiguous problems and creatively leveraging research methods to answer difficult questions
- Experience across qualitative and quantitative methods that inform new product launches (e.g. packaging research, concept testing, market sizing, forecasting, pricing, syndicated data analysis, ethnographic research, etc.)
- Good knowledge of media platforms and media content
- Strong executive presence—gravitas and ability to influence at the Director+ level
List of Typical Responsibilities For a Manager Insights Resume
1
Responsibilities For Insights & Analytic Manager Resume
- Know how to work with agencies and agents
- In a strategic analytics role
- Good working knowledge of our core stakeholders (B2B sales) and/or end-customers (talent/recruiting professionals), and what it takes to influence them at-scale
- + Proficient with Microsoft Office
- + Proficient with advanced analytical tools such as Tableau and SAP business object
- + Proficient with Web analytics tools such as Google Analytics and Adobe Analytics
2
Responsibilities For Senior Manager, Insights Resume
- + Proficient in English. Another European language an asset
- + Knowledge in Big Data concepts
- + Able to quickly learn new applications and tools
- + Self-starter with ability to assess complex situations and solve problems
- + Ability to persuade with facts and with empathy
3
Responsibilities For Senior Manager of Consumer Insights Resume
- + Ability to manage multiple projects simultaneously
- + Willingness to travel up to 25% in EMEAMEDTRONIC TRAITS:Mission ValuesCompliance IntegrityExternal FocusClear ThinkingDriven to WinInspire OthersExecutesBoundarylessGlobal
- Entrepreneurial spirit, engagement, trust and collaboration
- Desire to collaborate and work as a team
- Previous experience within brand strategy, market insights or market research (min 3 years’ experience – preferably to include at least 2 years agency experience)
- Credibility and interaction with senior stakeholders
4
Responsibilities For Senior Manager, Shoppers Insights Resume
- Management of market research and intelligence agencies
- Drive an integrated market research strategy and plan to proactively provide a comprehensive view of the customer, market, and Ancestry brand
- Manage all aspects of primary research, including partnering with key stakeholders to frame problems, designing research methodologies, implementing high-quality data collection, and analyzing results
- Translate research findings into clear and actionable insights through thoughtful data collection, in-depth analysis, sharp observations, smart story-telling, and compelling presentations
- Present and evangelize results and recommendations to teams and executive staff
- 8:30-5 Flexibility Required
- High performance attitude
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