Digital Marketing Manager Resume Sample
Carolanne Hegmann
255 Sincere Trail,
Philadelphia,
PA
+1 (555) 353 6784
Work Experience
Digital Marketing Manager
03/2018
-
PRESENT
Detroit, MI
- Experience in digital marketing and marketing analytics
- Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
- Self-starter and able to solve medium to complex problems
- Hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment
- Lead the Paid Search (PPC) and Search Engine Optimization (SEO) plans
- Create offer/promotions and creative assets with internal partners. Includes owning the entire agency relationship from budgeting to weekly reporting/analytics
- Assist in the strategy and online media plan development for major Consumer, B2B, and Corporate-Commercial LOB’s. Includes serving as COE and working with internal Media Services dept, Marketing Managers, Client Analytics, Digital Banking, and agency partners
- Agency experience or agency/vendor management experience
- Develop, manage and execute innovative digital marketing programs, promotions and campaigns for assigned portfolio of restaurants for all digital channels including content creation, social media management, 3rd party reputation management, email marketing, online advertising, video syndication, outreach and distribution, blogging, website management, mobile, and experiential initiatives
Assistant Digital Marketing Manager
12/2012
-
09/2017
Houston, TX
- Ensure optimization of all digital programs with a focus on driving awareness, restaurant reservations, group dining sales and consumer engagement
- Develop industry leading, highly creative brand-appropriate communications for all digital platforms
- Manage monthly social media content calendars, blog posts calendars, and email marketing calendars. Manage content creation and sourcing to ensure all content exemplifies brand standards
- Drive great digital creative to allow for scalability across multiple platforms; these include reserved, programmatic, mobile and social media platforms
- Effectively execute social and digital programs through collaborative partnerships, insights tracking, competitive research analysis and the testing of new and emerging channels and technologies
- Develop, manage and implement on-line advertising/media plans for display, mobile, SEM, Social Networking advertising and Affiliate advertising
- Manage web site content in conjunction with corporate web development team
JWB Digital Marketing Manager
07/2006
-
10/2012
Chicago, IL
- Manage Opentable restaurant accounts including content updates, new platform BETAs and marketing programs
- Analyze digital metrics and trends to improve and/or add functionality, drive repeat visits, grow the amount of time spent on site/page, and increase word-of-mouth, all in effort to improve campaign performance
- Serve as liaison between the restaurant marketing teams and corporate digital strategy group
- Manage day-to-day activities with Restaurant Marketing Director to coordinate content with restaurant promotional calendars, restaurant corporate initiatives and PR efforts
- Work closely with Corporate Digital Strategist to ensure compliance with corporate digital approaches and best practices
- Manage customer service inquiries and complaints following established procedures with 3rd party reputation management sites
- Work with the corporate marketing technology group on managing/deploying new marketing technologies
Education
University of Connecticut School of Business
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong and proven leadership skills, with excellent influencing skills
- Excellent communication skills, with an emphasis on strong writing and presentation skills
- Excellent writing skills and overall strong communication and influencing skills
- Entrepreneurial, Strong leadership skills and communication skills being able to work both directly with General Managers
- Entrepreneurial, Strong leadership skills and communication skills being able to work directly with General Managers
- Strong communication skills with the ability to work under pressure, self-motivated, results-oriented, analytical reporting and interpersonal skills
- Strong relationship management skills with proven experience in managing internal and external partners
How to write Digital Marketing Manager Resume
Digital Marketing Manager role is responsible for analytical, marketing, interpersonal, digital, organizational, presentation, business, leadership, communications, creative.
To write great resume for digital marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Marketing Manager Resume
The section contact information is important in your digital marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Marketing Manager Resume
The section work experience is an essential part of your digital marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Marketing Manager resume experience can include:
- Demonstrate resourceful problem solving ability and creative thinking skills as evidenced by prior campaigns
- Excellent verbal and written communication skills necessary to effectively present, explain, negotiate and monitor projects and tasks
- Experience managing a team. Proven leadership skills that include being part of a high performing team
- Extremely effective and tactful communication skills both written and verbal with excellent attention to detail
- Proven working experience in digital marketing, including significant experience in a webmaster type position
- Excellent written and verbal communication skills (including editing and proofreading)
Education on a Digital Marketing Manager Resume
Make sure to make education a priority on your digital marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Marketing Manager Resume
When listing skills on your digital marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital marketing manager skills:
- Excellent communicator, good presentation skills, strong team player
- Good interpersonal skills, able to influence, communicate effectively and engage the support of a team
- Excellent written skills with experience in developing marketing, event and online content
- Excellent written, organizational, project management, problem solving abilities, planning and communication skills with strong attention to detail
- Excellent working knowledge of reporting and analytics packages such as Google Analytics and Adobe Site Catalyst with strong analytics skills
- Effectively manage key agencies and media partners to build strong partnership and ensure good communication
List of Typical Experience For a Digital Marketing Manager Resume
1
Experience For Assistant Digital Marketing Manager Resume
- Strong people and interpersonal skills with the ability to effectively communicate at all levels
- Excellent written, verbal and interpersonal communication skills, including account management skills
- Strong analytical skills and data driven decision making with knowledge of online metrics and analysis, including advanced experience with Google Analytics
- Excellent written and verbal communications, including strong executive communications skills
- Demonstrated interpersonal skills and proven ability to work and influence as part of a multidisciplinary team
2
Experience For Cluster Digital Marketing Manager Resume
- Outstanding project management skills, strong attention to detail
- Coaching skill, presentation skill, negotiation skill, in depth knowledge of business management, creative and consumer focused interactive tools
- Strong experience in supporting the business in prioritizing portfolio of projects and delivering agreed portfolio
- Project manager with strong organisational skills à definition & execution of marketing planning in multiple languages across multiple countries
- Strong project management, analytical, problem-solving, and decision-making skills
- Effective communication, problem-solving, and decision-making skills
3
Experience For JWB Digital Marketing Manager Resume
- Strong critical thinking skills with a focus on executing with discipline and urgency
- Basic analytical skills with proven ability to derive meaning from data and communicate insights
- Excellent communication skills and ability to present to management on a regular basis
- Excellent verbal and written communication skills to express technical and creative vision clearly
- Demonstrated project management skills and ability to manage multiple deadline-driven marketing initiatives
- Strong digital analysis and reporting skills
4
Experience For Junior Digital Marketing Manager Resume
- The motivation, multi-tasking and people skills to develop a strong network and deal with issues with sensitivity and diplomacy
- Proven ability to build, coach, and effectively lead high performing teams
- Demonstrated analytics skills and data-driven thinking to develop insights into campaign performance and optimization
- Demonstrated skills in B2B digital demand generation, including lead generation and sales support integration
- Strong collaboration and partnership management skills
5
Experience For Digital Marketing Manager, Hq-maternity Cover Resume
- Experience in work the requires organization skills and capacity to handle multiple projects simultaneously
- Attention to detail as well as excellent analytic and problem-solving skills
- Excellent project management skills, with ability to develop efficient systems and processes
- Solid skills in Photoshop or similar tools to create graphical content
- Strong written and verbal communications skills are needed
- Excellent written and verbal communication skills and ability to interact with all levels of lines of businesses, executives and technical resources
- Web content development, including strong technical skills for SEO
6
Experience For Regional Digital Marketing Manager Resume
- Excellent interpersonal skills and the ability to engage with multiple stakeholders
- Excellent verbal, written communication, interpersonal and analytics skills
- Team player and excellent interpersonal skills as the role has to influence
- Strong analytic and communication skills, data-driven thinking, problem solving, action oriented, interpersonal savvy, customer focus
- Copywriting, proofreading and editing skills
- Working experience with CMS systems/platforms (i.e. Adobe Experience Manager), web analytics (i.e. Adobe Analytics), testing & optimization (i.e. Adobe Target)
7
Experience For German Digital Marketing Manager Resume
- Outstanding analytical skills and data-driven approach
- Ensuring that we effectively measure and report on all campaigns
- Proven writing and editing experience working with and writing
- Proven experience of delivering marketing strategies and delivering on pre defined commercial targets with emphasis on ROI
- Demonstrated ability to build engaging digital experiences, utilizing multiple platforms to deliver a compelling brand story
- Marketing experience with 3-5+ year’s experience in interactive marketing working in a matrix B2B organization or B2B agency
- Past experience in building audiences online, lead nurturing, marketing automation and web analytics. Experience with Pardot desired
8
Experience For Digital Marketing Manager, Magic Resume
- Brainstorm, budget, and execute effective online advertising campaigns, creating a strong presence in the desired target market and community
- Proven experience with SEM, conversion marketing, lead nurturing, analytics
- Olid working experience of digital marketing
- Strong technical capability with experience in identifying problems and updating websites accordingly
- Proven experience building segmented, integrated digital marketing strategies that incorporate multiple channels
- Previous experience delivering effective digital marketing campaigns
9
Experience For Digital Marketing Manager, Marketing Resume
- Proven ability to manage competing priorities and lead cross-functional teams while paying attention to timelines and budgets with minimal supervision
- Demonstrated experience managing website for a major consumer facing brand
- Evidence of proven track record with outbound marketing campaigns including development, execution and analysis
- Experience with SEO and paid search campaigns, preferably using a CRM for effective lead nurturing campaign development
- Experience with overall marketing strategy, including budget management, opportunity assessment and prioritization based on data analysis
- Proven experience planning and buying programmatic digital media
- Solid experience working with email service provider Salesforce Marketing Cloud
- Strong experience using a self-service social media marketing tool to manage Facebook, Twitter, Pinterest campaigns
- Exceptional copywriting and proofing skills
10
Experience For Digital Marketing Manager Deloitte Global Resume
- Execute online marketing & advertising acquisition campaigns that inspire developers & designers to register for the Alexa Skills Kit
- Experience delivering effective and innovative digital advertising campaigns
- Experience in a digital marketing role or similar, 2+ years of experience leading a team
- Determine key ways to enhance the site’s user experience, providing users with an engaging experience with GuardianAnytime.com
- Experience planning and implementing trade shows/events and a demonstrated track
- Proven experience in briefing and managing agencies and suppliers
- Experience in Marketing with at least 2+ years’ experience in marketing operations, demand generation, or campaign management
List of Typical Skills For a Digital Marketing Manager Resume
1
Skills For Assistant Digital Marketing Manager Resume
- Demonstrated strong analytical, problem-solving and interpersonal communication skills
- Excellent interpersonal and relationship building skills - a proven track record of leadership across functional lines that delivers business results
- Strong analytical skills with experience of using and online analytics tool would be desirable
- Detail oriented and strong team player with excellent interpersonal, listening and oral communications skills
- Excellent, proven problem solving skills
- Proactive self-starter with strong project management skills and the ability to prioritize work and adjust to changes in a fast-paced and demanding environment
- Strong client / relationship management skills and experience working with a wide array of business stakeholders
- Exceptional project management skills, including experience creating and managing internal timelines
2
Skills For Cluster Digital Marketing Manager Resume
- Exceptional presentation, writing, and communication skills including verbal communications, active listening and excellent written grammar
- Digital Marketing experience with a heavy emphasis on creating effective user experiences on websites
- Strong analytical skills, critical thinking and data-driven decision making
- Strong copywriting and proofreading skills
- Experience of utilising cultural awareness skills and the ability to communicate across time zones and differing cultures
- Excellent copywriting and proofreading skills
- Excellent organization, budget planning and management skills, with outstanding attention to detail
3
Skills For JWB Digital Marketing Manager Resume
- Experience building digital dashboards and/or Excel models to demonstrate marketing effectiveness
- Proven experience marketing to and a demonstrated understanding of US Hispanic and Latin American audiences is required
- Proven experience achieving key performance metrics in search & display campaigns (retargeting experience ideal)
- Tenacious attitude with solid judgment, problem solving skills
- Experience in consumer goods/retail company, with digital/ media background and/or Digital Marketing Agency experience
4
Skills For Junior Digital Marketing Manager Resume
- Strong coaching skills as a champion to coach/develop teams across digital capabilities
- Excellent writing, communication and interpersonal communication skills
- Have the soft skills to develop and hold a strong point of view while maintaining positive relationships
- Excellent communication, marketing analytics, project management and organizational skills
- The ability to influence stakeholders, with strong communication skills both verbally and in writing
5
Skills For Digital Marketing Manager, Hq-maternity Cover Resume
- Strong analytical skills, data-driven marketing know-how
- Highly effective communicator who works collaboratively and can establish good working relationships with strong personalities
- Strong analytical skills with ability to drive meaningful actions from data sets
- Solid project management skills in project delivery & management of multiple stakeholders
- Strong written and verbal communication skills – ability to “tell the digital story”
6
Skills For Regional Digital Marketing Manager Resume
- Proficient in spoken Cantonese; Good standard of verbal and written communications skills in English and Chinese
- Strong analysis and presentation skills to a senior leadership level
- Excellent communication skills; oral, written and presentation
- Good team player with the ability to partner effectively with cross-functional teams
- Excellent Excel, PowerPoint, Word, and Outlook skills
7
Skills For German Digital Marketing Manager Resume
- Strong analytical skills. Ability to analyze data to improve strategic decision making and implementation
- Excellent project management skills and understanding of brand and content marketing best practices
- Excellent copywriting skills and on-brand analysis
- Highly analytical with very strong attention to detail and organizational skills
- Work cross-functionally and prioritize effectively
- Strong interpersonal skills with ability to work independently and as part of a large, multidisciplinary team
- Excellent interpersonal and communication skills; ability to influence others without formal authority
- Strong budget management and analytical skills
- Strong analytical skills and data-drive thinking
8
Skills For Digital Marketing Manager, Magic Resume
- Demonstrated marketing analysis skills; knows how to translate Client research insights into plans
- Experience effectively collaborating across multiple teams and managing agencies
- Understanding and ability to apply marketing concepts, visual identity, brand strategy and positioning, and message development skills
- Outstanding communication skills in email, copywriting, presentation, and verbal
- Developing your team’s skills and understanding in social media & paid search
- Proven experience working with industry tools and analytics packages, including web analytics, targeting, testing, CRM, and marketing automation platforms
9
Skills For Digital Marketing Manager, Marketing Resume
- Experience developing effective marketing/communication plans and the ability to drive sales by incorporating creative marketing strategies
- A strong career in digital marketing with proven success in implementing and overseeing digital marketing strategy across a region with a B2B focus
- Excellent understating of the constant evolving digital landscape and a proved track record of driving effective digital strategies
- · Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms
- Great writing skills and understanding of brand messaging, tone of voice, etc
- Experience in delivering campaign landing destinations, previous experience of working with digital teams, agency and in house side is also desirable
- Strong experience of developing/sourcing content and managing it across social media channels as well as SEO
10
Skills For Digital Marketing Manager Deloitte Global Resume
- Exceptional skills in marketing platforms including, but not limited to, Google AdWords, Bing Ads, Google Analytics, WordPress, or other CMS applications
- Prior experience placing pixels and sending out tracking links
- Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms
- Strong understanding of digital marketing KPIs (CPC, CTR, CPA, ROI, etc…) and how they impact the business with experience optimizing the KPIs to drive results
- Proven track record in creating and delivering successful and cost-effective digital marketing campaigns
List of Typical Responsibilities For a Digital Marketing Manager Resume
1
Responsibilities For Assistant Digital Marketing Manager Resume
- Participate in business development for Diamond Theory, Roc Nation’s independent digital marketing services arm, including creation of branding decks, proposals, meeting with potential clients, resource and project forecasting & securing resources for subcontracted work
- Work with cross-functional teams within Maker and outside of Maker to execute marketing campaigns, including optimization teams, product, sales, web, marketing, programming, PR, communications, and production
- High level written communication/copywriting skills that effectively attract attention and sell benefits to the audience
- Articulate with excellent verbal, written and IT communication skills. Project management experience might be useful
- Effectively communicating priorities, project prioritization and results to all stakeholders
2
Responsibilities For Cluster Digital Marketing Manager Resume
- Proven project management skills/experience
- Proven digital and strategic marketing skills with innate understanding of how digital can enhance traditional marketing and brand activity
- Experience managing Digital (web marketing, website project management, user experience) with a proven track record of driving ROI and sales
- Solid relationship building and problem-solving skills
- Excellent analytical skills with a passion for driving the evolution of a program through the application of data insights
- Good networking, leadership and negotiation skills
- Excellent verbal and written communication – including the ability to interact effectively with all levels of staff and management
- Digitally savvy, with strong analytical and critical thinking skills
3
Responsibilities For JWB Digital Marketing Manager Resume
- Proven Digital marketing experience (in house or agency).Experience within the entertainment industry or with a major brand preferable
- Strong decision-making, and organizational skills
- Strong communication skills in a B2B environment
- Excellent communication skills (both written and oral) with an ability to distill complex ideas into easily understandable stories
- Strong interpersonal skills and thrives in a fast-paced and collaborative team environment
- Strong analytical/modeling skills with the ability to convert raw data into actionable insights
- Excellent management, communication, and presentation skills (verbal and written)
- Strong analytical skills and metrics measurement background
4
Responsibilities For Junior Digital Marketing Manager Resume
- Excellent communication skills, both written and verbal required in English. Arabic is an advantage
- Strong attention to detail and superb project management skills
- Strong Excel skills required, asic HTML and Dreamweaver knowledge
- Multi-task - to plan, organize and prioritize work to effectively meet deadlines
- Demonstrated project management, time-management and organisational skills
- Effectively direct agencies, vendors and in-house teams in creation and implementation of effective digital campaigns that meet key performance indicators
- Excellent interpersonal and negotiation skills, with clear and concise written and verbal communication
5
Responsibilities For Digital Marketing Manager, Hq-maternity Cover Resume
- Strong project and time management skills, and attention to detail
- Strong oral and written communication skills; ability to present and communicate complex information to various levels within the organization
- Excellent MS Excel and PowerPoint skills (required)
- Strong communication skills and ability to communicate strategies for clients, in agency roles
- Excellent interpersonal, communications, and technology skills
- Demonstrated ability to influence and effectively communicate internally and externally, as well as with remote international and UK teams
6
Responsibilities For Regional Digital Marketing Manager Resume
- Experience managing digital marketing programs with a proven capability optimizing marketing channels and KPIs
- Deep understanding of digital marketing. Experience delivering effective digital campaigns
- Effectively manage internal and external resources as needed for campaign development, including email, web advertising, and social media
- Demonstrated experience developing digital marketing strategies that delivered results
- Experience in digital marketing with strong understanding of digital as a whole with strategic agility
- Proven experience managing omni-channel digital programs and implementing a test-and-learn optimization strategy
- Strong experience in marketing, social media, campaign management, and online advertising
7
Responsibilities For German Digital Marketing Manager Resume
- Experience in management of online retail businesses and optimising shopping experiences
- Experience in digital marketing and /or campaign execution with a proven ability to lead digital campaign programs in Japan
- Outrageously creative verbal, written, and visual communications and storytelling skills
- Drives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)
- Proven success managing agencies with proven implementation of analytics best practices
- Proven experience in digital marketing in an agency or direct to consumer environment
- Demonstrated experience in working with website designers and developers
- Proven success and experience in Digital Marketing
- Integrate with a diverse range of stakeholders and communicate effectively by adapting style and message to a diverse audience
8
Responsibilities For Digital Marketing Manager, Magic Resume
- Proven experience in both B2C or B2B initiatives with varying degrees of complexity
- Solid understanding of brand strategy and its relationship to the overall Client experience
- Demonstrate solid knowledge of the full digital media mix including
- Effectively manage new website development and other marketing projects from start to finish, on time and on budget
- Basic skills using key tools such as Microsoft Word, Microsoft Excel, Tableau, Databases and online data sources
- Broad digital marketing channel experience with strong business knowledge
- Pragmatic decision - making skills
- Experience in digital marketing/communications agency or brand. Food service experience an advantage
9
Responsibilities For Digital Marketing Manager, Marketing Resume
- Good knowledge and experience managing PPC campagins, SEO and Google analytics
- Demonstrated experience with Adobe Marketing Cloud, specifically in Adobe Analytics
- Technically skilled with experience of working with large websites and content management systems
- Experience years in digital marketing or equivalent experience
- Strong saleforce.com and marketing automation experience
- Superior writing, communication, and organizational skills
- Advanced PC skills using MS Office (Word, Excel, Power Point, Outlook)
- Managerial skills working with cross-functional teams to keep multiple websites content and design innovative and up-to-date
- Prior project or account management experience; ideally in an agency or marketing environment
10
Responsibilities For Digital Marketing Manager Deloitte Global Resume
- A strong e-commerce experience mainly focused on Retail Marketing
- Results driven experience optimizing the digital experience to engage customers and prospects
- Possess analytical thinking and mathematical skills
- Solid commercial marketing experience ideally gained in a luxury and/or online retail environment
- Strong understanding of conversion code, UTM parameters and other techniques to ensure campaign attribution and effective optimization
- At least five years of experience in digital marketing with the strong results
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