Direct Marketing Manager Resume Sample
Darrick Collier
289 Caleb Course,
San Francisco,
CA
+1 (555) 573 2891
Work Experience
Direct Marketing Manager
08/2016
-
PRESENT
Detroit, MI
- Strong Marketing or Analytic skills and strong financial acumen; understands client’s strategy and priorities
- Managing direct marketing campaign strategy (email, direct mail, vertical market media, campaign landing pages)
- Overseeing campaign execution, driving customer lifecycle analytics and measuring strategy effectiveness for both B2B and B2C
- Collaborates with product marketing, sales, and other internal marketing teams to determine key strategies and campaigns. Implements marketing programs to drive sales leads and demand for Epson branded products across multiple vertical markets
- Leads marketing data warehouse strategy, analytics and utilization for direct B2C and B2B campaigns
- Manages direct marketing team, agencies and vendors including contract negotiation
- Develop and manage execution of effective strategies for B2B and B2C campaigns including email, direct mail, campaign landing pages, and direct response media
Senior Direct Marketing Manager
01/2013
-
07/2016
Houston, TX
- Collaborate with Product Management, Commercial Marketing, and E-store management to develop an annual marketing communication plan and ensure goals are met
- Lead campaign planning process
- Aid in the development of the target audience and provide strategy recommendations including media mix in support of product management objectives
- Identify competitor campaigns and positioning to ensure unique marketing messages
- Identify the need for qualitative and quantitative research to measure message and campaign effectiveness
- Ensure direct marketing projects are completed on-time, on-budget, and adhere to campaign goals and product positioning
- Analyze campaign and lead metrics for all campaigns
- Lead Epson’s 20 million record Marketing Data Warehouse
- Oversee analytics to ensure effective and actionable, targeted email marketing
Digital Direct Marketing Manager
07/2007
-
07/2012
Philadelphia, PA
- Oversee data warehouse vendor for functionality upgrades and ongoing maintenance
- Spearhead database segmentation, profiling and customer behavior analytics
- Management experience to include hiring, termination, transfers, promotions, goal setting and performance appraisals as well as managing budgets
- Travel about 4 times a year (marketing research purposes)
- Collaborate with outside data processing and print production agencies regarding campaign requirements, customer selection, scheduling, and delivery dates. Manage vendors’ compliance, campaign performance and quality
- Develop and implement strategies based on database analysis, prior campaign results, trends, industry best practices, and consumer research to acquire and upgrade Washington Post subscribers
- Manage acquisition projects and ensure on-time, no-error campaigns within budget
Education
University of California, San Diego
2001 - 2006
Bachelor's Degree in Proficiency With Digital Marketing Tools
Professional Skills
- Excellent time management, organisational and planning skills
- Proven campaign management skills both on / offline and have an eye for detail
- Experience, including 3+ years of direct mail marketing campaign development & management experience
- Proven experience in achieving revenue targets, preferably in the fundraising area, on time, within budget and within brand guidelines
- Proven experience delivering cost effective growth and reducing attrition rates
- Experience and proven track record executing successful direct marketing programs
- Experience managing vendors and/or agency experience
How to write Direct Marketing Manager Resume
Direct Marketing Manager role is responsible for marketing, finance, training, database, reporting, research, digital, modeling, insurance, travel.
To write great resume for direct marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Direct Marketing Manager Resume
The section contact information is important in your direct marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Direct Marketing Manager Resume
The section work experience is an essential part of your direct marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous direct marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular direct marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Direct Marketing Manager resume experience can include:
- Experienced in multi-channel, multi-touch direct marketing campaigns, including direct mail, email, social media, display advertising, and retargeting
- Experience in managing direct reports and working within a matrixed reporting structure
- Experience in direct marketing, ecommerce, and marketing automation
- Attend Annual Giving planning sessions and participate in Annual Giving meetings
- Collaborate with marketing team to utilize marketing database platform capabilities to reach short-term and long-term marketing goals
- Support marketing in the design and evolution of advanced targeted marketing campaigns including trigger and nurture campaigns
Education on a Direct Marketing Manager Resume
Make sure to make education a priority on your direct marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your direct marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Direct Marketing Manager Resume
When listing skills on your direct marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical direct marketing manager skills:
- Effectively prioritise, delegate and execute tasks
- Have experience planning, executing and optimising for acquisition/sales across a mix of media channels
- Extensive experience in direct marketing or fundraising, ideally in a similar role
- In financial services industry with a solid understanding of bank regulations as they relate to advertising
- Experience with interpreting program results and calculating return on investment
- Be a visionary to bring to life engaging customer experiences
List of Typical Experience For a Direct Marketing Manager Resume
1
Experience For Senior Direct Marketing Manager Resume
- Work with Marketing senior management to ensure the Corporation’s brands are appropriately and consistently represented
- Manage and coach marketing coordinator/specialist
- Partners with internal and external business partners as needed to implement the business and marketing strategies
- Documents & outlines the direct marketing strategy to support the overall strategy
- Manage large scale monthly direct mail programs for subscription acquisition
- Make recommendations for new tests based on prior campaign results or industry examples. Track test results and ensure appropriate data, timelines, and measurements are in place to turn the tests into proven rollouts
- Support creation and drive execution of the overall direct marketing strategy including launch support, seasonal/promotional calendar (online/B&M), and co-op media
- Oversee execution of online sales strategy. Analyze productivity and site traffic patterns to evolve online presence accordingly
2
Experience For Offline Direct Marketing Manager Resume
- Researches digital strategies and provides recommendations for how to evolve the firm’s presence on online properties
- Responsible for statistical and narrative reports, which analyze data targeting individuals with the desire and propensity to support LDF’s programs and activities
- Serve as project manager responsible for on-time execution and delivery of all Annual Giving departmental direct marketing and stewardship print and electronic projects
- Create and send any all Annual Giving and Parents’ Fund related email through the iModules mass email platform, to include HTML/CSS coding for mobile responsiveness
- Serve as liaison for the Department of Annual Giving to the Department of Communications
- Coordinate with Advancement Operations staff and the Data Analyst to request constituent lists and reports with complex segmentation
- Execute comprehensive e-marketing strategies such as integrated e-marketing campaigns using e-newsletters, stand-alone solicitation emails, and supporting web content with video
- Coordinate marketing communication with other departments and colleagues
3
Experience For Consumer Direct Marketing Manager Resume
- Manage relationships with strategic marketing partners and vendors such as mail houses, printers, graphic designers, photographers, videographers, web designers, etc
- Manage the budget for direct mail and other media
- Provide information to the records office to keep alumni database current and accurate
- Lead the creation of direct marketing programs (modelled direct mail, pre-new mover, retargeting, look-a-like and other cross-channel tactics) in partnership with both internal cross-functional teams and outside agencies
- Own, manage, and strategically grow our direct mail program, including simultaneous campaigns with overlapping timelines, from ideation to execution to reporting
- Work with internal data teams and external partners to develop effective targeting models and test designs
- Manage all operational aspects of direct mail and data agency partnerships including: test design, lead management, execution, analysis, reporting, budgeting and invoicing
- Test (A/B, hold-out, multivariate) to optimize performance, with an emphasis on the use of control groups to accurately measure the incremental impact of marketing initiatives
- Be on the forefront of direct mail, lead generation and other database marketing trends, especially as they relate to subscription services
4
Experience For Digital Direct Marketing Manager Resume
- Present findings to the broader team and executives on a quarterly basis
- Proactively seek innovative, new media solutions to test, and present business-cases for those opportunities to senior management
- Provides direct marketing support for the outlined strategy to include the development, audience, offer, incentive testing, creative development, production, reporting & analysis, budget management and overall project management
- Researches and understands competitive offers
- Provides post-campaign reports to outline the positives, negatives and proposed changes for future campaigns
5
Experience For Direct Marketing Manager Bp Resume
- Provides post-project analysis to outline the positives, negatives and proposed changes for future initiatives
- Knowledge of financial services industry, products and services
- Challenge current processes in an effort to improve results
- Ownership of all marketing campaigns to existing customer and prospect lists, incl. reorder, value-add, cross-sell, reengagement, and reacquisition, incl. revenue performance and spend efficiency vs. targets
- Creation and management of a comprehensive data-driven segmentation plan for both consumer and business audiences based on data analysis of product affinities, RFM, lifetime value, churn potential, and ROAS
6
Experience For Direct Marketing Manager Resume
- Management and development of staff, directing its actions and campaigns across multiple channels, including but not limited to direct mail, email, paid social, display and paid search
- Ownership of vendor relationships and budgets for direct mail and email, incl. maintaining a regular schedule of RFPs and audits to ensure quality, capability, and cost management
- Prior experience in both B2B and B2C marketing is desired
- Deployment experience in email or marketing automation platforms
- Engage with Merchandising and Creative Departments on web site design strategies encompassing reorder flows, basket size, cross-sell, and loyalty
- Work with business unit stakeholders to develop working knowledge of all marketable products
- Coordinate outbound referral, email capture, and prospect conversion campaigns with Acquisition team
- Build framework for converting offline customers to online to increase return on ad spend, incl. but not limited to email re-opt-in, web-only promotions, and content-based marketing
- Power user in Google Analytics or comparable analytics tool
7
Experience For Senior Direct Marketing Manager Resume
- Contribute to audience segmentation, test and learn strategies, next best offer campaigns and contact strategies
- Integrate campaign audience segmentation with media and channel logistics
- Agency management: virtually manage teams across our media agency and internal/external creative agencies, attending weekly status meetings. Foster strong relationships up to Account Director level, ensuring agencies are clearly briefed to deliver effective, insight-driven campaigns on time, and within budget
- Focused on customer: Work with strategy and insight teams to analyse results data and research insights to understand the needs of our audience and ensure we are talking to prospects in creative and relevant ways
- Focused on innovation: Strive to move our channels forward not only by testing and learning, but trialling new and innovative opportunities so NOW TV is at the forefront of media and creative thinking
8
Experience For Offline Direct Marketing Manager Resume
- Team leader: Responsible for line managing the Marketing Executive, motivating and developing their skills to ensure they are delivering best in class work in addition to identifying any areas of growth and development
- Manages complex project implementation of Direct Marketing campaigns, including creative development and media buy
- Reviews and edits marketing materials and coordinates editing process with internal and external partners
- Develop the data planning, targeting and offer allocation for the programme and campaigns
- Drive efficiencies focussing on the things that really matter to customers and colleagues, saving money where it doesn’t
- Test and learn in order to evolve campaigns - driving better results, saving cost where appropriate
- Manage the day to day agency relationships including creative, coupon-at-till, printing and production
- Contributes to Marketing Plan Development
9
Experience For Consumer Direct Marketing Manager Resume
- Manages direct marketing budget expenses and reports variances to manager
- Provides periodic work guidance/direction to, and training of team members and external vendor partners
- Influence senior stakeholders ensuring they are engaged and supported on our programmes and what they deliver
- Collaborate closely with other disciplines to develop cohesive, consumer-centric strategies and cross-channel campaigns
- Translate business line needs and strategies into test plans and resulting campaigns to generate demand, engage customers and deepen relationships throughout the buying funnel and customer lifecycle
- Coordinate direct marketing programs from strategy to execution, including: target, test design, creative development, production and analysis
- Work with internal and outside agency partners to execute direct marketing programs across channels including: mail, email, digital, telemarketing, branch and statements
- Coordinate with S&A to collect results, apply and scale learning’s to optimize acquisition and lifecycle strategies within and across products
10
Experience For Digital Direct Marketing Manager Resume
- Maintain an in-depth understanding of consumer business goals, priorities and challenges including competitive landscape to maximize the impact of segmentation and lifecycle strategies and resulting initiatives
- Coordinate and work with internal governance groups and procedures to ensure all marketing materials are on strategy, meet brand standards and are compliant with regulatory guidelines
- Manage program project plans/meetings, forecasts and budgets to ensure they are on-time and within budget
- Gathers requirements for campaign and manages day to day relationships with clients
- Develops/writes campaign brief and works with agency to develop tactical executions
List of Typical Skills For a Direct Marketing Manager Resume
1
Skills For Senior Direct Marketing Manager Resume
- Project management skills with a demonstrated ability to manage projects from inception through completion
- Experience in all channels of direct marketing from strategy to execution required
- Adaptability; ability to manage multiple priorities at a time
- Ensure effective communication of direct marketing strategies and plans to the field and to retailer accounts
- In-depth knowledge of Direct Marketing including knowledge of Marketing practices, metrics and trends
- Develop and implement a fundraising strategy for public donor programs, regular giving and bequests to maintain and increase fundraising revenue
- Results-oriented self-starter who is confident in voicing his/her critical thinking abilities
2
Skills For Offline Direct Marketing Manager Resume
- Thorough understanding of tools and techniques used in integrated direct marketing communications
- Thorough understanding of Dow Jones’ Marketing strategy and how Sales & Circulation can support this strategy
- Deep understanding of all direct marketing channels
- Plan and execute a multi-faceted direct marketing, donor development and online marketing program that develops broad-based community support for Taronga
- Conceptualisation, planning, development and execution of Rider Lifecycle campaigns across multiple channels including email, In-app, SMS, Push notifications
- Pro-actively seek out new channels, optimisations of existing activity and innovative ways to unlock sales, working collaboratively cross team and function
3
Skills For Consumer Direct Marketing Manager Resume
- Campaign reporting; closely monitor and interrogate campaign performance, reporting to stakeholders weekly with a clear recommendations of next best action
- Manage Personal Accident marketing campaigns across multiple channels including: Digital, Email, Print, Mail and other media
- Manage online programs including online deals, e-miles programs, and email marketing
- Work within marketing department to ensure appropriate management of outside vendors for all creative development, printing, mail preparation
- Manage the tracking, evaluation and reporting of all program results and expenses
- Develop direct marketing policies and procedures for the department and partnering vendors
- Contribute written copy for marketing pieces in collaboration with the Director of Annual Giving and the Director of Advancement Communications
- Support the reunion and leadership giving officers through marketing initiatives
4
Skills For Digital Direct Marketing Manager Resume
- Participate in peer consortium through listserves, peer collaboration, reporting, and attending annual conferences
- Partner with internal marketing and agency analysts to monitor and analyze performance; implement optimizations and learning to improve results
- Serves as a liaison between the Program Development team, Direct Marketing and Marketing Agencies
- Serves as a liaison between the Marketing Strategy team, Addressable Marketing, and CIA
- Basic understanding of Direct Marketing principles
- Capable of managing senior stakeholders, suppliers and agencies
- Provide occasional support at special events, and represent the department through meeting and presentation
5
Skills For Direct Marketing Manager Bp Resume
- Manage a continuous, meticulously planned and documented testing plan
- Obtain and maintain a current NSW Working with Children Check at own expense
- Knowledge of Lending Products (Credit Card or Unsecured Loans) required
- Support budget management and forecasting
- Work with analytical team to forecast campaign performance ensuring campaigns metrics are within product guidelines
- Coordinate with Analytical and Digital teams to obtain campaign results and refine campaign strategy and target market for ongoing performance improvement
6
Skills For Direct Marketing Manager Resume
- Maintain library of all marketing and fulfillment materials
- Direct work with outside marketing agencies for both offline and online acquisition campaigns
- Work with Marketing Operations and Circulation Systems staff to create coordination in the management of acquisition and retention subscribers
- Manage out-sourced database modeling group(s) to add value to campaign results
- Manage Consumer Marketing database to keep it current and accurate
7
Skills For Senior Direct Marketing Manager Resume
- Work with Big Data staff to understand data and ensure that it is added to the Consumer Marketing database
- Utilize Consumer Marketing database to recommend and deliver targeted segments of prospects based on channel, price and previous history
- Work daily with internal groups to ensure campaign billing and retention programs are in sync with acquisition campaigns
- Provide the Circulation field team with sales tools that facilitate acquiring new subscribers
- Manage the execution of a range of projects from early benchmarks to post-hoc measurement and billing
- Develop quarterly test and learn calendar for iterative improvements to targeting and creative performance
- Travel to Buffalo regularly
- Crystallise issues succinctly and communicate these issues appropriately
- Cope well in a busy environment
8
Skills For Offline Direct Marketing Manager Resume
- Versed in emerging targeting practices utilizing first-, second- and third-party data sources and understand how to integrate these methodologies to expand acquisition marketing tactics
- Familiarity with CRM and Marketing Automation platforms, preferably Salesforce and Marketo platforms
- Some knowledge of financial services industry, products and services
- Strategic thinker with can-do attitude
- Resilience and proactivity within in a very fast paced environment
- Be able to lead your team, influence others and manage agencies
- Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ / product /service
- Drive the efficient delivery of organisational change projects in support of Dow Jones’ strategic agenda within a culture of empowerment through personal leadership
9
Skills For Consumer Direct Marketing Manager Resume
- Demonstrable experience of Direct sales
- Drive and deliver an effective recruitment strategy for regular givers, appeal donors, bequestors, major givers and Zoo friend member programs
- Establish and implement strategies that drive revenue generation performance to achieve or exceed a current direct marketing and bequest fundraising target of nearly $5M and membership target of $6M
- Manage revenue and expenditure budgets to maximise efficiency and profitability
- Demonstrated ability to communicate a high level in both written and oral form, and the ability to communicate, sensitively to people of all ages, financial and social backgrounds
- Experience in Direct/Database Marketing
- Direct marketing and/or project management experience required
- Strong business and analytical acumen required
10
Skills For Digital Direct Marketing Manager Resume
- High level of initiative and ability to work autonomously as well as part of a cohesive team
- Experience with complex direct marketing programs. Experience managing projects in a direct marketing environment. Able to provide articulate, consistent, specific and actionable direction. Project Management in online/offline channel distribution (e.g. Mail, email, digital channels)
- Knowledge of MS Office Suite; specifically Excel and Powerpoint
- Work well with a team and influence outcomes across stakeholders
- Develop and manage multiple channel strategies to achieve quality sales in line with targets and drive continual improvement within own channels
List of Typical Responsibilities For a Direct Marketing Manager Resume
1
Responsibilities For Senior Direct Marketing Manager Resume
- Manages agency campaign budget
- Provides recommendations to management on important issues of assigned projects
- Contributes to improvements in project management methodologies and processes
- Drives strategy as set forth by management and ensures team implements on time and on budget
- Can have 1-2 direct reports
2
Responsibilities For Offline Direct Marketing Manager Resume
- Develop the strategy for the Trade Driving programme alongside the Senior Marketing Manager and analytics team and engage the team and stakeholders on this strategy
- Develop and gain stakeholder approval on KPIs
- Develop and manage the end to end campaign process (overseeing three Marketing Executives) to ensure that all campaigns are delivered to agreed process, on time, on budget and meet quality standards (eg. Brand Clinic, Legal Clinic)
- Accelerate the use of digital channels within the programme
- Produce comprehensive campaign analysis alongside the Analytics Manager to inform stakeholders and evolve future campaigns
3
Responsibilities For Consumer Direct Marketing Manager Resume
- Work cross-functionally to ensure best in class integration with Sainsbury’s broadcast/mass communication comms
- Manage Marketing Executives in the delivery of campaigns (a fast and full pipeline). Ensure they don’t just deliver the BAU but thrive when doing it, getting the challenge, support and development they need to make Sainsbury’s a great place to work
- Ensure excellent budget management – robustly manage the periodic reporting process, communicating to Finance and the Marketing Lead Team. Report on any variances and take accountability for overall budget spend
- Keep abreast of trends in the market place and ensure Sainsbury’s is strategically in line with the latest developments in customer needs, attitudes and behaviours and best in class CRM
- Create campaign marketing and fulfillment materials. Obtain approvals from Branding, Compliance and Legal, as necessary
- Produce marketing product configurations and work with Digital team and Operations to establish product set-up
4
Responsibilities For Digital Direct Marketing Manager Resume
- Implement a rigorous test and learn approach to activity to ensure plans are driven by insights and data
- Work collaboratively cross functionally and with external agencies and partners
- Oversee campaign management to execute simple, clear and compelling communications to stimulate response, including the administration, copywriting, briefing & management of creative, print production, forecasting, tracking and reporting, co-ordination of external agencies and internal departments involved in campaigns
- Coordinate with all functional parties (Branding, Legal, Compliance, Underwriting, Operations, Digital, and Analytical) to ensure campaigns are executed timely, in a compliant manner and results are readable
- Manage consumer opt-out requests and maintain opt-out database
- Work with Digital and Analytical team to ensure that campaign set-up is executed in a timely manner and that results are readable
5
Responsibilities For Direct Marketing Manager Bp Resume
- Manage customer service correspondence: draft customer service letters, hand-off to Operations, maintain library of materials
- Coordinate with Sales Call Center to ensure all agents are appointed in states as required
- Oversee and lead the direct marketing channel specialists, including planning, campaign trafficking and maintaining work systems and processes, procedures and policies that enable and encourage the team’s optimal performance and success. Work with the team to further each members’ professional development while building an internal succession plan
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