Online Marketing Manager Resume Sample
Alvera Larkin
497 Anderson Path,
San Francisco,
CA
+1 (555) 702 0425
Work Experience
Online Marketing Manager
08/2015
-
PRESENT
Phoenix, AZ
- Manage digital advertising channels including display advertising and retargeting
- Run and optimize paid / organic search engine marketing initiatives utilizing google analytics
- Develop effective email campaigns using our automation platform - Marketo
- Manage the website with a focus on content effectiveness, creating a great user experience, and ultimately the conversion of traffic to new sales opportunities
- Leverage social media channels to build brand awareness, increase site traffic and ultimately new leads
- Effectively manage agency partners to support campaign objectives
- Create and manage digital marketing KPI metrics, reporting, and drive towards quarter-over-quarter targets for a growing sales force
- Experience working in the field of affiliate marketing or similar work experience
- Results driven - focus on revenue and traffic growth
Senior Online Marketing Manager
09/2010
-
05/2015
Chicago, IL
- Work closely with the Director of Marketing, resort's advertising agency and other marketing team members in the development and delivery of the resort’s brand message through all digital channels, including resort websites, social media channels and email communications
- Hands-On experience in the field of marketing/online Marketing
- Experience with SEO, SEM, ecommerce, social media, website design/maintenance and analytics 1 year supervisory experience
- Experience managing a website with content management tools (Drupal), ecommerce, and multiple functionalities
- Analytical experience related to online/digital marketing including ROI analysis, traffic/clicks, etc
- Strong knowledge of MS Office and Outlook
- Strong creative design background; superior oral and written communication skills
- Experience working with promotions and packages development, execution and analytics
Franchised Online Marketing Manager m/f
05/2006
-
08/2010
Los Angeles, CA
- Relevant online marketing experience
- Experience with digital media buying
- Understanding of best practices in SEO, SEM, display and social
- Understanding of gaming and gamers and a passionate advocate for innovation and the opportunities presented by disruptive technologies
- Experience working in the field of digital marketing or similar work experience
- Knowledge of latest internet trends and web technologies
- Manage and optimize Aspera’s website properties (corporate site, local sites & store) for end user experience
- Manage Aspera’s social media presence
Education
Southwest University
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong communication and presentation skills; excellent interpersonal and collaborative skills
- Excellent project management skills, experience working and co-owning projects with product and marketing teams and familiarity with agile working environments
- Strong writing skills and e-commerce merchandising experience
- Excellent listening, interpersonal and verbal / written communication skills with strong ability to build relationships and influence outcomes
- Proven ability to influence others along with excellent verbal and written communication skills
- Outstanding problem solver – strong analytical skills and ability to troubleshoot complex issues independently
- Highly analytical & attention to detail. Excellent communication, teamwork & relationship building skills
How to write Online Marketing Manager Resume
Online Marketing Manager role is responsible for analytical, marketing, digital, languages, collaboration, presentation, english, design, reporting, reliability.
To write great resume for online marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Online Marketing Manager Resume
The section contact information is important in your online marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Online Marketing Manager Resume
The section work experience is an essential part of your online marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous online marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular online marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Online Marketing Manager resume experience can include:
- Lead strategy discussions, manage deadlines and tasks across teams, create assets, and prioritize around campaign goals, great story telling skills
- Excellent written and verbal communication and collaboration skills (English and ideally Chinese)
- Excellent written/verbal, time management skills
- Proven quantitative analytical and conceptual skills
- Effectively collaborate across several functions including, but not limited to, creative, production, CRM, email vendor
- Communicate persuasively and present effectively in a variety of presentation settings
Education on an Online Marketing Manager Resume
Make sure to make education a priority on your online marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your online marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Online Marketing Manager Resume
When listing skills on your online marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical online marketing manager skills:
- Strong quantitative, analytical and problem-solving skills; and very comfortable with data analysis and able to use data to make decisions
- Excellent communications skills, both written and verbal, with the presence and credibility
- Manage and influencing stakeholders and communicating effectively internally
- Experience in marketing, with at least 3 years’ experience in on-line marketing (website, SNS, paid search, SEO etc.)
- Thrives from a strong team environment; has a good sense of humor and generally enjoys working with others to drive amazing outcomes
- Proven ability to generate innovate and effective marketing programs that produce results
List of Typical Experience For an Online Marketing Manager Resume
1
Experience For Senior Online Marketing Manager Resume
- Excellent organisational, communication and presentation skills. A good level of understanding of the digital marketing mix is essential
- Managing workload – prioritizes tasks, allocates and manages time and resources effectively
- Collaboration – works effectively and cooperatively, establishing and maintaining good working relationships
- Interpersonal skills with internal team, exhibiting focus and a strong motivation for business building
- Ensure stores and purchase experiences reflect local requirements and expectations, while staying close to the core Unity experience
- Reliability – Consistently applies skills to a range of activities, making a high quality contribution to clients
- Solid business acumen combined with a proven ability for creative thinking around the development of big ideas and new approaches
- Initiate creative and effective online marketing campaigns including, but not limited to SEA, SEO, display and remarketing
- Establishes best practices for email marketing related to commerce through effective A/B testing, metrics analysis, design and content testing, etc
2
Experience For Online Marketing Manager, Alcon Resume
- Experience in copywriting, positioning, targeting, email list management, data segmentation, and CRM familiarity
- Progressive marketing or merchandising experience
- PPC/ SEO lead with experience in forecasting and managing to forecast, with high attention to detail
- Proven track record of using biddable media to acquire, engage, and nurture users throughout the funnel
- Grow the contribution of inbound marketing as the most cost effective and cost efficient tool for lead generation
- Experience in an ecommerce marketing role
3
Experience For Franchised Online Marketing Manager m/f Resume
- Experience in triggered lead nurturing, and transactional email campaigns
- Traditional marketing experience beneficial
- We take responsibility to deliver the right experience for all customers and generate profits for us all to share
- Communicating - clearly conveys information and ideas to individuals or groups in an engaging manner which promotes understanding
- Initiating action – takes prompt action to accomplish objectives; proactively seeking information, support or tools required to deal with issues
- Collaborating with Online sales manager and customer success manager to optimize in-region performance
4
Experience For Gift Card Online Marketing Manager Resume
- Act as the go-to expert for marketing insights by owning reporting and informing strategy
- Act as project manager for assigned campaigns, collaborating with marketing, creative teams, engineering and other project stakeholders
- Collaborate with product management, technical service and sales to provide specie specific marketing support including sales tools, event support and training
- Directly manage relationships with Facebook, Google and licensed buying platforms, including negotiating commercials, campaign optimization and bid management
- Partner with agency / marketing team to drive learning and decision-making based on insights and analytics
- Execute strategies and directions for online demand generation including display, BT, retargeting and direct response marketing
- Able to analyze and problem solve and an attitude for interpreting and reporting changing business trends
5
Experience For Lead Online Marketing Manager Resume
- Support Kindle Content's brand/voice for Japan, ensuring all copy is compelling and on-brand
- Build and maintain relationships across internal stakeholders such as marketing, business intelligence, creative teams, engineering and operations
- Dedication to continuous testing and tracking of new ways to get quality leads into both eCommerce and sales funnels
- Produce a range of engaging content/assets, including videos, webinars and infographics
- Offline: Partnerships, Influencers, Academic Marketing, BTL, Printed publications, Guerilla Marketing, Fairs and Events
- Manage marketing communication budget for advertising, creative services, supplies, events, and travel
- Engage with Product Management and Product Marketing teams to define usability requirements and product based messaging
6
Experience For Bersin Online Marketing Manager Resume
- Work within a fast paced agile online marketing team, helping to develop tactical ideas and scalp strategies cross channel
- Comfortable speaking and presenting in from of executive leadership
- In digital marketing in any of the following areas: paid social, display, paid search with real and consistent results
- In depth understanding of digital reseller marketing landscape and best practice
- Integrity - Maintains social, ethical and organizational norms, adhering to and promoting codes of conduct and ethical principles
7
Experience For Regional Online Marketing Manager Resume
- Utilizes segmentation and list management to ensure messaging is delivered to the appropriate audience, minimizing noise
- A working understanding of HTML, CSS, API’s, app and mobile functionality
- Review messaging and creative for offer promotions across the site to ensure it’s in line with the Sky brand
- Plan and execute the site merchandising calendar to drive customer acquisition, retention, and engagement
- Develop, execute, and analyze creative test plans for marketing channels
- Independent and confident self starter with problem solving ability
8
Experience For Mobile / Online Marketing Manager Resume
- Support emerging brands’ to build up structured page and optimize brand page for better traffic and conversion
- Drive the development and management of dashboards, reports, competitive tracking, and ad-hoc analyses
- Extract key learnings, trends, and actionable insights through analyzing dimensional customer behavior data sets
- Stay on top of marketing trends and competitive landscape
- Knowledge in advertising channels
- Direct management of outbound growth tactics including search, paid social, display, content syndication, and review sites
9
Experience For Assistant Online Marketing Manager Resume
- Own KPI's and communication of marketing performance to executives and stakeholders
- Partner with regional marketing team to create a highly sophisticated and integrated demand generation plan
- Implement the short-, medium-, and long-term marketing projects
- Look for new opportunities to expand Audible’s online marketing efforts
- Work alongside the Marketing Manager, Acquisition to Interface with Google and media agencies to find new areas of growth
10
Experience For Online Marketing Manager Sea Resume
- Oversee the management, planning and execution of tradeshow participation and select customer meetings in North America
- Manage all marketing content and oversee the process for new content development
- Set and manage expectations of global internal stakeholders, providing regular updates and recommendations
- Partner with the internal Analytics team on performance metrics and tracking
- Review from purchasers: initiate and manage activities to engage purchasers to write reviews at Sony’s Web site, working closely with the CRM team
- Develop online marketing strategies, gather program requirements, create requirements document and launch campaigns
- Create actionable marketing and promotional plans and execute end to end
- Proactively and quickly resolve business and technical issues affecting monetization flows
- Partner with key cross functional teams to launch global marketing campaigns
List of Typical Skills For an Online Marketing Manager Resume
1
Skills For Senior Online Marketing Manager Resume
- Exceptional organization and reporting skills
- Analytic skills, understanding data to optimize future plans
- Software integration project experience or web design experience
- Strong knowledge of direct marketing landscape including content marketing and freemium trial models
- Strong abilities in the areas of analysis, budgeting, problem solving and decision making
2
Skills For Online Marketing Manager, Alcon Resume
- Responsible for driving strong return on investment through qualified traffic by utilizing Programmatic/data-driven display advertising
- Experience leveraging data to drive decision making
- Relevant experience in online marketing and/or other performance marketing disciplines, preferably in Paid Search and App Install campaigns
- Through your experience with traditional web properties and emerging capabilities such as mobile sites, responsive design, mobile app-development and marketing
- Over 3yr experience in IT industry as sales/marketing
- Proven track record of Marketing
- Experience in digital marketing role with a SaaS/ technology company
- Effective problem solver and easily able to pivot
- Strong mindset for web UI/UX
3
Skills For Franchised Online Marketing Manager m/f Resume
- English skill (not mandatory)
- Experience with CRM marketing, customer segmentation, and targeting
- Be adaptable, experience in dealing with ambiguity and enjoy problem solving
- Implement and analyze measurements of generation, working with the analytics team (where applicable), to ensure effectiveness, usage and awareness
- Profesionally experienced in managing eCommerce or digital projects
4
Skills For Gift Card Online Marketing Manager Resume
- 8 – 10 years’ experience in Consumer Marketing or Marcom
- Additional experience in SEO and affiliate marketing required
- Experience with A/B testing and statistics
- Experience managing content and production for business websites
- Strong sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicles. Extreme attention to detail
- Good understanding of channel margin, rebate, campaign, etc
- Manage effective partnerships with outside vendors, internal constituents, other departments, etc
- Paid Search experience
5
Skills For Lead Online Marketing Manager Resume
- Experience with Amazon tools (ETL/DW, Content Symphony, Bullseye)
- Data driven analytical skill
- Ideal experience: OTA, bid management, Metasearch partner optimization, Search engine optimization
- Represent SGBG as a marketing technology leader driving requirements, overseeing pilot programs, and prioritizing technology needs
- Experience managing SEM / SEO and website A/B testing to drive conversions
- Experience managing large-scale paid marketing campaigns
- Demonstrated track record of succeeding in entrepreneurial or fast-moving environment
- Focus on building strong collaboration across business partners and advising on ideal campaign set up and paid medias role in a multi-channel approach
- Good understanding of online consumer journeys and touch points in b2c marketing
6
Skills For Bersin Online Marketing Manager Resume
- Experience of Customer Review & Rating programs management
- Experience with Google Analytics and other analytics software for web marketing analytics
- Strong understanding of LATAM language and culture
- Strong understanding of EMEA language and culture
- Experience working with web analytics suites such as Google Analytics or Omniture
- Supervise and manage the Demand Generation team consisting of the Experience, SEO/SEM and other functions that online drive growth and strategy
7
Skills For Regional Online Marketing Manager Resume
- Prioritize digital initiatives and create strategic plans with input from countries, corporate marketing, Divisions and MRC
- Experience in online marketing in ecommerce
- Online/Digital Marketing experience
- We build relationships based on honesty, respect and encouragement. We expect these behaviours of each other and demonstrate them at all times
- Support the end to end on-site experience for Kindle storeu
8
Skills For Mobile / Online Marketing Manager Resume
- Basic experience with CRM strategy and segmentation
- Beauty and CPG experience
- Demonstrated results PPC campaign development and optimization for quick results
- Power user of Microsoft Excel/Google Sheets, including strong proficiency in PowerPoint Presentation development
- Experience in search campaign management with $1M+ annual budgets
- Demonstrated expertise in Google Adwords, Google Analytics and other tools
9
Skills For Assistant Online Marketing Manager Resume
- Tracking implementation: Ensure correct tracking is in place for all relevant activity to facilitate reporting and decision making
- Establishing the short-, medium-, and long-term marketing strategy
- Working knowledge of Marketo
- Working knowledge of Wordpress, Photoshop, and InDesign
- Translating business objectives to third party agencies and monitor their performance
10
Skills For Online Marketing Manager Sea Resume
- Managing agencies / external partners
- Work cross functionally with Digital Marketing Manager, Brand Managers and Email Manager to ensure consistency in pricing and marketing message
- An understanding of traffic-driving mechanisms (Email, search, browse, SEO, etc.); actively engaged in optimizing those channels for your business
- Performance analysis and reporting: Daily use of reporting tools to provide actionable insights and feed into weekly performance and trading meetings.
- Set up and maintain tracking and reporting of marketing investments throughout the funnel
- Analyze data to Identifying and developing online marketing opportunities
- Analyze marketing trends and tracking competitors’ activities and providing valuable inputs for product and service enhancement
List of Typical Responsibilities For an Online Marketing Manager Resume
1
Responsibilities For Senior Online Marketing Manager Resume
- Solid project management skills to lead multi-faceted initiatives
- Manage local online lead generation budget, propose how to effectively distribute this over the available online channels
- Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness
- Minumum 5 years of experience working for an international technology (b2b) company
- Validate the channel and develop channel strategy
- Teamwork - Interacts with others in order to increase operational effectiveness and achieve business outcomes
- Experience of Community management
2
Responsibilities For Online Marketing Manager, Alcon Resume
- Experience within the fields of CRO or analytics
- Evaluate existing agencies/Marketing technology vendors
- Email Marketing (campaign development + deployment, content creation, lead generation campaign building)
- Performance Marketing Campaign Creation + Deployment (display, social media, retargeting, affiliate)
- Optimization activity: Perform regular tests (ad-copy, landing pages, white-listing supply, commercials, etc.) and monitor/report on results
3
Responsibilities For Franchised Online Marketing Manager m/f Resume
- Identify the decision-making style of partners in order to influence direction of decisions even when holding a position contrary to the majority
- Management of data analysis and metrics to measure the performance of sales- and traffic-driving initiative
- Work with and closely manage external agencies for performance and provide direction on an ongoing basis
- Excel proficiency for manipulating substantial amounts of data
- In-depth Google AdWords, Bing AdCenter & Google Analytics knowledge
- Direct partner relationship management: Day to day management and development of online partnerships including Metasearch and other key partners.
4
Responsibilities For Gift Card Online Marketing Manager Resume
- Able to work independently as well as be a team player, always seeking to improve team and organizational performance
- Ensure marketing activities are done, and done right
- Manage and own the regional online marketing budget
- Support social selling programs (WeChat, Baidu, LinkedIn, Weibo, Naver)
- Implement and deliver a steady drumbeat of email campaigns using Marketo
- Develop, implement and evaluate A/B testing
5
Responsibilities For Lead Online Marketing Manager Resume
- Work with the local team (especially online sales) to develop annual marketing plans and track constantly
- Provide weekly management reporting of performance against target and market activity
- Maintain best practice in digital reseller marketing
- Applied learning - assimilates and applies new job-related information in a timely manner
- Drive decision-making in order to capitalize on audience behavior, growth and retention
- Creation of activity briefs including new content, CRM, promotions, etc. as well as manage SEO and paid search agencies
- Manage our affiliate platform and seek to grow existing and acquire new affiliate Partners to grow our business
- Manage digital marketing costs and budgets, as well as report on results from initiatives
6
Responsibilities For Bersin Online Marketing Manager Resume
- Americas Director- Product Marketing
- Americas Director- Consumer Marketing
- 1, Marketing site SEO
- Define, pilot and implement opportunities for the optimization of online performance and marketing channels
- Devise strategies to drive online traffic and maximize engagement and conversions
7
Responsibilities For Regional Online Marketing Manager Resume
- Native Japanese, fluency in English desired
- Monitor and manage the roberthalf.com’s site performance, delivering continued, sequential growth in site traffic, organic traffic, Search Engine Optimization visibility, leads and conversion
- Regular review of competitor’s online activities, web site updates, job postings and industry updates
- Working closely with a wide range of functional teams in Marketing and Corporate Communications, the position is responsible for raising the profile of Robert Half and its divisions online whilst maintaining the integrity of Robert Half’s corporate identify
- This is a busy role with multiple priorities so we’re looking for someone with strong organisation skills with the ability to deliver a high volume of quality work, juggling multiple concurrent tasks and hit tight deadlines in a pressurised environment
- Strong analytical skills and broad knowledge about marketing technology (such as cross device tracking, mobile remarketing, programmatic advertising, marketing automation)
- Team player attitude, great collaboration skills
- Database integration: Integrate product catalogues from multiple sources to achieve the broadest possible selection with highest display coverage of key attributes with friendly layout
8
Responsibilities For Mobile / Online Marketing Manager Resume
- Strive towards becoming recognized as an expert in the space and look for new opportunities to expand Audible’s online marketing efforts
- Web Store design: Create category stores and brand stores
- Detailed product description: Combine original and external content to create complete pages
- Provide thorough analysis of the channel’s impact, both in terms of transactional and incremental value
- Familiarity with CRM tools (email / push notifications)
- Fluent in English and Thai languages
- Confidence with analytical tools & languages such as Excel and HTML
- Openly communicate recommendations for tactics, process, or product innovation
- Solid collaborator and influencer with an ability to engage with multiple stakeholders and quickly build relationships needed to accomplish marketing goals and objectives
9
Responsibilities For Assistant Online Marketing Manager Resume
- Create inspiring and strategic marketing briefs that balance the needs of key customer segments with overall brand/merchandising objectives
- Comfortable working with data sets with the ability to modify and join data from different sources
- Identify opportunities to optimize merchandise site & email content for North America, rooted in deep understanding of competitors, customers, and trends
- Work proactively with merchandising and marketing teams to identify strong product storytelling opportunities. Deliver a compelling mix of product focused, brand specific and editorial approaches
- Support strategic partnerships that increase brand awareness across store & online marketing channels on an ad hoc basis
- Share results and best practices across all levels of the organization & share learnings with peers at sister brands
- Think strategically by analyzing data, interpreting it for a broad audience and develop fact-based recommendations to drive marketing decision-making and execute compelling campaigns
10
Responsibilities For Online Marketing Manager Sea Resume
- Responsible for global leadership of SGBG Digital, overseeing digital strategy to align with SGBG Marketing plan priorities, coordinating execution through Digital Regional Centers and other digital teams inside 3M
- Provide leadership and change management during marketing technology program launches
- Identify gaps in current reporting and solutions to automate reporting
- Responsible for building a roadmap to fully transition to in-house digital capability model
- Maintain ownership of the MRC online marketing budget and investment decisions, and hold accountability for profitability and online business results as determined with the divisions
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