Platform Marketing Manager Resume Sample
Work Experience
- Experience with digital media, partnerships, marketing, and advertising
- Solid team leadership experience
- Experience launching or scaling business requirements with international teams/agencies or launching products in emerging markets. Specifically SEEMA or APAC or MENA
- An ability to travel – at least 25%
- Comfort in a fast-paced, entrepreneurial, start-up environment with little supervision
- Strong product marketing chops, with well-demonstrated positioning and messaging skills
- Strong tech chops
- Work on a geographically distributed team
- Organize, schedule and coordinate plans and materials for F8, Facebook’s annual developer conference
- Experience partnering with Product Management and Engineering organizations
- High tech global product management and/or marketing experience, or customer-facing cybersecurity expertise
- Strong, demonstrable ability to take what can be complicated to some audiences, and ultimately tell a clear, compelling, and consistent story to each of a breadth of audiences and personas, each with their own business drivers, challenges and interests
- Work well with and influence key stakeholders
- Integrity and determination to deliver on commitments
- Spot trends and anticipate the developments in the security market
- Strong adaptability to change as a constant in this swift-moving market and in this innovative company that moves fast to keep our customers protected
- Attention to detail, quality, and clarity
- Experience working with global teams on multiple projects and programs
- Strong ability to multitask with proven track record of execution on initiatives/programs
- Strong communication skills: writing, verbal, and presentations
- Able to provide strategic guidance to team member/s to drive usage across marketplaces, cards, remittance as well as engagement and customer stickiness for apps such as DBS Lifestyle 2.0, Digibank and Fastrack
- Be responsible for developing and supporting strategic and tactical marketing campaigns to drive usage with a focus on cards usage, remittance and DBS Lifestyle 2.0
- To develop an engagement plan for merchants to drive customer stickiness and usage to increase cards and/or PayLah! transactions
Education
Professional Skills
- Work closely with product teams on improving user experience improvements for new features or product improvements
- Define and track KPIs effectively to ensure business and marketing goals are realized
- An experienced people manager, the individual needs to know how to motivate and bring out the best in team members
- Collaborate effectively with cross-functional teams and partners to achieve results
- Passionate about solving customer and business challenges and constantly questioning the norm
- Highly analytical with technical knowledge in mobile apps marketing and digital marketing
- Build mobile marketing insights and consumer behavior for cards and mobile usage
How to write Platform Marketing Manager Resume
Platform Marketing Manager role is responsible for messaging, software, marketing, security, travel, events, digital, positioning, engineering, media.
To write great resume for platform marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Platform Marketing Manager Resume
The section contact information is important in your platform marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Platform Marketing Manager Resume
The section work experience is an essential part of your platform marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous platform marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular platform marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Platform Marketing Manager resume experience can include:
- To conceptualise and manage events
- A prolific marketeer who’s creative and constantly challenges others to think out of the box
- Constantly excited by new ideals, the successful individual also needs to be a data-driven marketer and a self-starter who understands how to uncover and act on consumer insights
- Understands the principles of driving customer engagement (via paid and owned channels) and conversational commerce
- Work in a high-paced, collaborative and iterative environment and is adaptable to changing business needs and challenges
Education on a Platform Marketing Manager Resume
Make sure to make education a priority on your platform marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your platform marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Platform Marketing Manager Resume
When listing skills on your platform marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical platform marketing manager skills:
- Able to understand and leverage on consumer insights to influence marketing strategy
- Ensure brand identity is consistently applied across all marketing materials
- Analyse data, formulate hypotheses and run A/B test
- To interface daily with the creative and media teams to incorporate stakeholders’ inputs on campaigns to drive business outcomes
- Participate and able to run daily project sprints with team members
- To manage spend and budget projections