International Marketing Manager Resume Sample
Alysa Graham
377 Matteo Plain,
Detroit,
MI
+1 (555) 582 3503
Work Experience
International Marketing Manager
09/2017
-
PRESENT
Chicago, IL
- 3 – 5 years of product management, channel management, marketing management, project management, sales or business management experience
- Independent survey of 5000 people published in December 2014 by Allegra Strategies. For further details see www.costa.co.uk/terms
- Initiating, monitoring and overseeing the implementation of international affiliates’ marketing plans
- Understanding of streaming strategies and how to implement them into the global plan
- Support international affiliates in obtaining or creating the necessary tools and assets to successfully develop artist brands in global markets
- Constant communication between artist management and UMG international affiliates to regularly update them on development on their projects
- Guide artist and management through marketing plans and promotional targets/routing
Senior International Marketing Manager
10/2011
-
05/2017
Chicago, IL
- All logistics relating to overall strategy
- Contribute to leadership and direction of market segment strategies including, but not limited to, product positioning, pricing, promotional programs, sales incentives and tradeshows
- Work to insure Hospital Sales team in markets outside of North America can effectively communicate ZOLL’s position and unique value proposition via
- Work to insure EMS Sales team in markets outside of North America can effectively communicate ZOLL’s position and unique value proposition via
- Demonstrated track record of developing relationships with key opinion leaders
- Proven Track record of successfully marketing and managing medical capital equipment together with direct and indirect (Business Partner) sales channels
- Fluent in English, ideally has additional language skills
- MBA or MS is desirable
International Marketing Manager IPD
09/2006
-
07/2011
Houston, TX
- 49 711 758 2886
- Possess an in-depth understanding of both online and traditional media as well as social media
- Supply all marketing tools for U.S. originated releases including, but not limited to: press releases, press photos, bios, label copy, sales sheets, album covers, TV spots, radio specials, interview discs, etc
- Work with artist management and affiliates to suggest, coordinate and approve all international press and promotion for territories of responsibility
- Communicate scheduled releases and priorities to the field weekly for audio and video products
- Identify titles developed by individual markets for potential exploitation for ROW
- Work with Licensing, A&R, Creative and Business Affairs to clear unique packages for the international marketplace
- Drive packaging changes for forthcoming U.S. releases to accommodate local needs where necessary
- Work with SVP Global Sales & Digital Strategy to approve royalty reduction requests for TV advertised product, or mid-price/budget requests for temporary reductions associated with sales campaigns
Education
Buena Vista University - Mason City Campus
2000 - 2005
Master's Degree in Marketing
Professional Skills
- Excellent presentation skills and written/ oral communication skills
- Excellent analytic skills, strong data orientation
- Strong communication skills to effectively collaborate with team and managers
- Organizational skill excellence Experience managing and prioritizing a large number of tasks to satisfy the needs of many stakeholders
- Experience managing complex multifaceted projects with exceptional project management skills
- Outstandingcommunication skills, previous supervisory experience
- Strong communication, project management, and leadership skills. Ability to show leadership without direct reporting relationship essential
How to write International Marketing Manager Resume
International Marketing Manager role is responsible for communications, manufacturing, reporting, retail, finance, training, integration, database, marketing, shipping.
To write great resume for international marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For International Marketing Manager Resume
The section contact information is important in your international marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your International Marketing Manager Resume
The section work experience is an essential part of your international marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous international marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular international marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative International Marketing Manager resume experience can include:
- Establish and actively use KPIs to help both the regional and global marketing teams effectively prioritize between a wide array of attractive solutions
- Able to supervise freelancers effectively through clear briefing, setting expectations and feeding back constructively and regularly
- Solid experience of email marketing and other online marketing channels
- Marketing experience with a proven track record of successfully managing complex projects
- Demonstrated experience of translating science into marketing messages is required
- Effectively showcase client success stories across appropriate channels to further the brand’s positioning
Education on an International Marketing Manager Resume
Make sure to make education a priority on your international marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your international marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in International Marketing Manager Resume
When listing skills on your international marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical international marketing manager skills:
- Strong analytical skills & proven capability to use data to drive business decisions & marketing optimization
- Excellence communication skills to maintain effective connection with in-country personnel, HQ Marketing and other departments for productive collaboration
- Excellent presentation skills; ability to multi-task across a broad portfolio of products and disease states
- Strong market analytics skills required
- Strong analytical, organizational and written and verbal communications skills
- Experience working on global franchises – marketing, brand and planning experience
List of Typical Experience For an International Marketing Manager Resume
1
Experience For Senior International Marketing Manager Resume
- Marketing experience preferably working in technology, advertising, digital media, or related fields with previous international experience
- Experience to develop effective marketing assets (product videos, web content)
- Marketing experience built across a variety of roles, ideally across both B2C and B2B roles
- Work with central manufacturing in Alsdorf, Germany on all releases, including print component quantities, logistics, shipping priorities and scheduling
- Create an integrated customer experience, engaging and consistent with the brand by guiding marketing mix strategies (IMC / 360 / Retail)
- Relevant work experience in a marketing role, preferably in APAC markets
- Experience in catalog or direct mail marketing
- Experience with competitive analysis, consumer insights, positioning and business model creation
- Advocate for MD-submitted proposals supported by strong business case rationale
2
Experience For Associate International Marketing Manager Resume
- Support marketing resources in the subsidiary and monitor the effectiveness and success of key programs
- Expanding the database to include areas of interest, research and speaking opportunities and managing consulting contracts
- Communicating and presenting marketing plans to key stakeholders using a range of visual and verbal tools
- Understanding of traditional and emerging marketing channels
- Growing the database by working with country managers and business partners to identify additional personnel to be targeted and tapped for the program
3
Experience For International Marketing Manager IPD Resume
- Planning and management of budget for the region in consultation with the full commercial team
- Willing to understand technology and push what's possible
- Guide the entire online development process with commitments Sharing beauty with all, by animating the departments involved (research, industry, packaging)
- Lead marketing budget planning and tracking
- Close coordination with Sales and Revenue Management when planning and executing strategic marketing efforts to ensure commercial alignment
- Develop 3-year marketing plan outlining the key strategic directions: product portfolio, great innovations and growth pillars
- Represent Latin America marketing in Global Marketing team
- Develop and maintain the brand messaging and overall customer value proposition, ensuring they remain in line with the sector and corporate objectives
4
Experience For International Marketing Manager, Golfnow Resume
- Ensure all marketing activities reflect Commercial Banking’s value proposition, key messages, and brand
- Strategic planning to develop marketing tactics that support commercial team goal with a heavy focus on B2B initiatives
- Support leadership in executing international marketing plans in targeted geographies around the world
- Request sales projections from the key international territories for fleshing out large advance-driven projects
- Oversee servicing of all production parts for both audio and video releases to each manufacturing territory (within territories of responsibility) with a goal of achieving a simultaneous release date
5
Experience For International Marketing Manager, Syfy Resume
- Attend all weekly and monthly domestic and international marketing meetings
- Act as the gatekeeper for all communication regarding Rhino products for all territories
- Originate weekly conference calls with key territories to discuss current and future releases, marketing materials, sales opportunities and product development
- Define the sense of international purpose and distinctive positioning of the brand (or category) to the market
- Develop the brand's communication strategy globally (image, digital, point of sale) in keeping with the sense of purpose
- Control the budget (sales forecasting, value analysis, brand profitability, development costs ...)
- Lead or actively participates on cross-functional teams, providing critical market input that impacts the delivery of products to customers/markets
6
Experience For International Marketing Manager, IMM Resume
- Define BuzzFeed’s clear customer brand and value proposition, helping to grow business
- Develop a deep understanding of your market and the issues that effect and influence your customers
- Ensure that all marketing output is customer-focused and responds to key market trends and initiatives
- Support a series of global events, including strategy, logistical execution and budget management
- Coordinates and attends speaking tours of KOLs to the target region
- Management of agency relationships appointed to drive B2B marketing, sales event activations and B2B social media
- Manage business marketing promotions and programs for the region
- Develop and execute marketing and commercial product launch and support plans for on market CE-IVD products
- Develop new product concepts based on systematic market analysis and identifying relevant user needs
7
Experience For International Marketing Manager, Senior Resume
- Collaborate actively across all internal business functions, particularly R&D, Quality, Finance and User Marketing
- Responsible for ensuring timetables and quality standards
- Manage global execution of a full-scope of marketing and public affairs tactics in the Americas, Europe, Asia, the Middle East or other locales globally
- Supply masters for individual tracks requested for compilations throughout territories of responsibility
- Approve and/or get approvals on tracklists and artwork changed on a local level
- Communicate international needs and successes with domestic staff
- Be available to travel when necessary to represent the company for business reasons
- Supply international sales reports to Rhino executive staff
8
Experience For International Marketing Manager Resume
- Drive international sales to achieve projected international budget numbers
- Develop clear messages for presentations for the top management and support teams in preparation for meetings
- Travel internationally as needed throughout the year
- Collaborate with Country Managing Directors (MD) in understanding regional demographics, epidemiology, and clinical practices/healthcare economics-reimbursement (HER) factors
- Facilitate decision-making and regional execution of marketing strategies derived from market research, sales reports, competitive intelligence, and other primary/secondary sources
- Collaborate with Product Development (PD) and Regulatory Affairs (RA) teams to
- Develop and drive the marketing plans for Latin America keeping alignment with Global Plans while meeting regional needs, including marketing strategies, product positioning and pricing corridors
- Lead the execution of new product commercialization in the regions coordinating the implementation of launch packages with the BDM, regional professional service and channel manager
9
Experience For Senior International Marketing Manager Resume
- Collaborates with professional services in developing and implement key opinion leader and educational programs
- Liaison with global and country marketing communications to develop, implement and replicate best practices programs and tools
- Prepare and track marketing budget
- Actively manage and adjust promotional plans based on competitive surveillance within their product/regional responsibilities
- Subsidiary marketers are the primary contact
- Empathetic team connector who can work with many different personality types and build consensus across teams
- Endless curiosity with ability to quickly pick up and master new concepts
- Passion for content and Buzzfeed!
10
Experience For Associate International Marketing Manager Resume
- Produce detailed marketing activity plans for your sector(s), working closely with the SIMS Independent Sales and Marketing Director, sales and product teams. Develop and execute strategic and tactical plans which support lead generation and drive achievement of the annual revenue growth targets
- Analyse the impact of all activities and prepare appropriate reporting to track outcomes and ROI. Effectively communicate the outcomes of activities to stakeholders and communicate recommendations for future plans
- Produce marketing campaigns that deliver core messages creatively, targeting appropriate audiences with relevant messages and appropriate use of design
- Support and develop specified members of the team to deliver all elements of the marketing plan
- Develop, manage and report on budget allocation within agreed annual spend levels
- Work with other members of the marketing team to share best practice and ensure consistency of message and deliverables in line with a single ‘Capita’ voice
- Supports International Sales with Market Research to develop country prioritization
List of Typical Skills For an International Marketing Manager Resume
1
Skills For Senior International Marketing Manager Resume
- Experience with and solid understanding of, DataTrax
- Solid experience in a franchise or global brand marketing role, either client side or account management with a specific internationally focused remit
- Stakeholder management, communication and influencing skills
- Contribute to our marketing innovation by identifying, prioritizing and driving the execution of new profitable growth opportunities
- Progressive marketing experience with preference in franchise marketing, international marketing, digital or consumer advertising
- Expert knowledge of creating and implementing cross functional marketing strategies – experience with different digital platforms and techniques beneficial
- Experience developing retail marketing assets and customer strategy for clothing & foods business in the Middle-East
- Experience in CPG marketing, preferable in both consumer and customer marketing roles
- Experience in strategic and tactical marketing in molecular diagnostics or pharmaceuticals (specializing in HIV and/or Hepatitis)
2
Skills For Associate International Marketing Manager Resume
- Established experience in creative product branding and marketing across lab, clinical/healthcare provider, and patient segments
- Experience working across marketing channels on integrated campaigns and with a consumer focus
- Experience managing digital marketing campaigns with the ability to adapt channel tactics in light of broader business objectives
- Relevant brand marketing or marketing consultancy experience
- Constantly on the look out for innovating and exciting new opportunities that would add value to the customer experience
- Experience developing marketing assets for Muslim-dominated markets
- Forge strong working relationships with Artists, Artist Management, Marketing colleagues and Territories across the Universal business
- Maintain and develop strong working relationship with sales leadership and representatives
3
Skills For International Marketing Manager IPD Resume
- Demonstrated capacity for problem solving and tactical execution
- Experience in working with agencies and other partners
- Experience working directly with thought leaders and KOLs in relevant areas is required
- Experience in marketing, communications or related field, preferably internationally
- Experience using Salesforce or a comparable CRM system
- Marketing experience in a country outside the U.S
4
Skills For International Marketing Manager, Golfnow Resume
- Experience with doing business in China
- Are patient and skilled with cultivating business relationships
- Experience with MENA markets, managing accounts and key stakeholders
- Experience with product development, innovation planning, calendar and creative resources management
- Resolve Guest Issues and foster the Count on Me! experience for all
- Excellent written, verbal and presentation communication
- Manage adjustments to a set of creative materials to make them effective in another country
- Liaise with the international regulatory function to prioritize country requests for registration on new products
5
Skills For International Marketing Manager, Syfy Resume
- Experience working with International sales distributors
- Extensive experience of markets in Southern & East Africa is desired
- Prioritize multiple deadlines with flawless execution
- Understanding of the airline business, commercial goals and how to translate these into marketing plans
- Managing the International marketing and promotional rollout for artists signed to our partner labels in the US
- Maintaining regular contact and reporting back to our partners
- Willing to act as an after shift duty phone manager
- Identifying and foster relationships with key influencers and media across all areas of the TOPMAN lifestyle
6
Skills For International Marketing Manager, IMM Resume
- The key International Marketing contact for the brand teams attending various head office meetings communicating all appropriate Marketing plans
- Support the communication with the Affiliates on new product launches including information on timing, product features and uses, and training
- Support the Canada team with budgeting, accounting and legal activities related to marketing initiatives
- Develop and implement the international annual marketing plan aligned to the TAFE NSW overarching marketing strategy and the international business strategy
- Manage day to day marketing enquiries – customer enquiries, complaints, image requests for marketing partners, marketing information requests etc
- Lead a team to meet and exceed budgeted tour flow and VPG through training, program refinement, process improvement, motivation, and strategic planning
7
Skills For International Marketing Manager, Senior Resume
- Motivate and influence decision making among team members outside direct reporting structure
- 5 years+ regularly interfacing with international marketing departments
- Support or deliver the training to the Affiliates either in person, by Webex or through use of resources from the domestic training organization
- Serve as the voice of the customer in the Manufacturing BC on existing products
- Create account marketing plans, timelines and budgets for marketing activities as required
- Manage budget within project and marketing plan, track project expenditures and look for cost efficiencies to maximize marketing dollars
8
Skills For International Marketing Manager Resume
- Act as the marketing contact for internal sales and marketing teams as assigned
- Assist in annual strategic marketing planning and implementation of agreed-upon initiatives
- Tactical thinking and understanding of the current market environment in Africa
- Manage and develop the Marketing team, including the 2 direct reports, and 1 US dotted line report
- Responsible for all project budgets and provide Head of Marketing with a reconciliation budget following all major brand activity
- Work closely with US counterparts to ensure cohesion and scalability for advertising messaging, campaigns, and product launches
- Attend planning and scheduling meetings
- Facilitate structured and consistent Training or all CMA's
9
Skills For Senior International Marketing Manager Resume
- Provide frequent feedback and written monthly CMA coaching notes
- Ensure marketing location is fully equipped with supplies and tools to drive CMA success
- Tour reception and sales/marketing liaison
- Maintain accurate attendance record keeping
- Proficiency with common word processing, presentation, spreadsheet, and database program
- Proficiency with common word processing, presentation, spreadsheet, and database programs
- Demonstrable existing familiarity with the Harry Potter books and films
10
Skills For Associate International Marketing Manager Resume
- Analytical decision-making Know-how to support actions with the right data and research insights
- Knowledge and confidence to become a respected resource on international marketing within US headquarters
- Work with a country manager to localize a marketing system for franchisees abroad
- 5 years+ in brand management, marketing consumer-targeted products and/or services
- Drive execution of the Manufacturing BC s product strategies through the Affiliates
- Develop specific marketing plans and activities to drive revenue growth and market share
- Identify and remove obstacles that are hindering revenue growth
- Execute upper funnel brand content opportunities and report on their role in driving conversion
List of Typical Responsibilities For an International Marketing Manager Resume
1
Responsibilities For Senior International Marketing Manager Resume
- Demonstrated ability to think creatively, robust knowledge of marketing processes and tools and good organizational skills
- Proven experience achieving revenue and customer acquisition/sales targets in a highly competitive international market
- Prior product launch experience is essential
- Use digital platforms and tools creatively and effectively
- Cultivating strong relationships with local Sales representatives
- Proven track record of driving results, problem solving and creating impact by successfully executing projects/strategies
2
Responsibilities For Associate International Marketing Manager Resume
- Experience in leading and motivating teams across functions, affiliates and sites
- Experience in interacting in business and leading teams with diverse geographic backgrounds/responsibilities
- Experience building and growing a brand in international markets highly regarded
- Tracks performance and reports on effectiveness of marketing campaigns or initiatives, and reports to other teams to inform campaign management
- Experience in marketing management
- Demonstrated business sense and strategic/conceptual thinking
3
Responsibilities For International Marketing Manager IPD Resume
- Experience in budget and external partner management; extensive know-how of respective market including competitor and market trends, and competitor strategies
- Experience working with affiliates, external representatives or strategic partners helpful
- Demonstrated track record of working well with customers, sales management, and other functional groups
- Demonstrated track record of working with key opinion leaders and patient groups (publications, guidelines, protocols…)
- Help prioritize marketing spend in specific regions and ensure the optimal allocation of resources
- Monitor international programmes on key projects and provide regular detailed written reports on priority projects as determined by the Director
- Experience in franchise business
- Thrive in a fast-paced environment, multi-task, prioritize and be detail oriented
- Self-starter personality who can operate with some supervision
4
Responsibilities For International Marketing Manager, Golfnow Resume
- Becoming one of the leading Danish marketers in the finance area
- Mastering and setting new standards for excellence in all channels
- Managing multimillion dollar budgets while securing a consistent high ROI
- Becoming one of the leading Canadian marketers in the finance area
- Optimizing local adaptations to meet the expectations of the most affluent Danish individuals
- Optimizing local adaptations to meet the expectations of the most affluent Canadian individuals
- Work with the Head of Marketing to develop, write and implement marketing plans for nominated lists, on time and budget
- Work with colleagues to ensure that campaigns make full use of online marketing opportunities. Contribute to development of divisional websites and plan and execute regular emails to subscribers. Commission articles for the blog and develop social media profile
- Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget
5
Responsibilities For International Marketing Manager, Syfy Resume
- Communicate planned activity in advance to stakeholders across the division to ensure that the sales team, editors and customer services can properly support it
- Be responsible for the overall brand position communication in a region, and assist in constantly evaluating new exciting market opportunities
- Manage international brand positioning, creative, advertising and media
- Leverage our strength in U.S. Military markets to develop marketing collateral to meet the unique requirements of international military markets
- Coordinates attendance and proper messaging at military / government and disaster management focused conferences
- Freedom to identify, recommend and implement upgrades of targeting, offers and creatives
- Globally-minded with knowledge and understanding of APAC and EMEA markets, especially in China and Japan
- Work in a matrix organization supporting various stakeholders and relationships
6
Responsibilities For International Marketing Manager, IMM Resume
- Creation of general marketing materials as required
- Drive the creation of marketing communication for Snapchat ad products across a French customer base
- Develop materials that enhance an understanding of Snapchat for advertisers, agency partners, and industries (e.g. FAQs, case studies)
- Support some B2C marketing efforts
- Drive the creation of marketing communication for Snapchat ad products across the Dubai customer base
- In conjunction with the US, working partner product into the territories where we have rights round the world
7
Responsibilities For International Marketing Manager, Senior Resume
- Break new acts into international markets, travelling to territories to support promotional activities where required
- General problem solving for all aspects of releases
- Ensure that budgets are created and adhered to on all marketing campaigns
- To update Universal systems on an on-going basis
- Oversee the production of insightful marketing analysis – quantitative and qualitative
- Build a granular understanding of country specific trends, patterns and behaviors that can help shape activity across other areas of the digital team
- Develop marketing initiatives and activities to drive overall test volume for designated products in designated geographies
8
Responsibilities For International Marketing Manager Resume
- Manage marketing and communications activities and events for assigned products either directly or indirectly
- Conduct monthly training for international internal/external sales channel
- Re-package NOAM marketing plans for international partner use
- Identify and create plan and materials for new marketing campaigns for use by the international Certiport partner channel
- Work closely with internal team and external vendors to implement marketing activities and tactics
- Work closely with core programs marketing teams to identify upload volume and targets internationally
9
Responsibilities For Senior International Marketing Manager Resume
- Measure and report upon campaign performance
- Work with publishers to add value at each milestone in the product lifecycle e.g. research, testing, positioning, packaging and succession planning. Develop good working relationships with authors and contributors
- Support the sales team with ongoing lead generation, effective materials and sales initiatives as required. Present product and marketing campaigns to the sales team as required
- Raise purchase orders and maintain budget records, ensuring that campaigns are not overspent. Contribute to the overall management of the budget in conjunction with the Head of Marketing
- Support new members of the marketing team with training on department systems and procedures. Supervise work experience and temporary staff as directed by the Head of Marketing
10
Responsibilities For Associate International Marketing Manager Resume
- Excellent copy writing skills and the ability to produce concise and persuasive copy
- Proven track record in managing campaigns utilising all elements of the marketing mix - direct mail, online, PR, advertising
- Well-organised with the ability to prioritise and meet deadlines
- Established marketing expertise, ideally developed in the education or professional sectors
- Use initiative to develop new ideas and solve problems
- Develop and execute marketing programs, campaigns and material that are aligned to key business priorities, including global initiatives, competitive positioning and product solutions
- Work across time zones as necessary to deliver a superior client experience
- Develop a thoughtful and consistent platform on which to position key stakeholders as thought leaders, both internally and externally
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