Industry Marketing Manager Resume Sample
Wilber Heidenreich
6422 Jerrell Corner,
Dallas,
TX
+1 (555) 514 7120
Work Experience
Industry Marketing Manager
06/2016
-
PRESENT
Detroit, MI
- Develop buyer’s journeys to guide the marketing strategy and planning
- Build relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the construction industry segment
- Experience in b2b technology
- Aptitude for storytelling, content development, and social marketing
- Successful track record leading solution or industry marketing initiatives
- Demonstrated ability to prioritize and manage multiple projects across globally dispersed teams
- Influence stakeholders and drive decisions to closure
- Demonstrates initiative and is self-driven
- Thrives in a dynamic environment where requirements shift to meet changing business needs
Industry Marketing Manager, UK
06/2010
-
01/2016
Phoenix, AZ
- Proven success creating marketing plans and communications materials
- Experience managing marketing budgets and demonstrating ROI
- Establish credibility and achieve positive impact in customer, analyst and press interactions
- A team player who is willing to engage in both strategic and tactical work as business needs dictate
- Builds relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the industry segment
- Coordinate people and activities across multiple functional areas
- Builds relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the land industry segment
- Establish credibility and achieve positive impact due to background in civil infrastructure, with customer, analyst and press interactions
Senior Industry Marketing Manager
08/2007
-
12/2009
Philadelphia, PA
- Familiarity with Marketing Automation Platform capabilities to drive intelligent, automated customer interactions beneficial
- Data driven marketer who uses market intelligence and analytics to measure and optimize marketing efforts and programs
- Experience marketing B2B or B2C technology products
- Experience in a marketing role related to the AEC industry, or proven ability to master an understanding of a complex industry and product portfolio
- Fluency with outbound and inbound marketing tactics, including SEM, SEO, content marketing, and social media
- Work effectively in global virtual teams
- Demonstrates initiative and is self-directed
- Collaborate with sales on target accounts on deal support including creating win themes, compelling presentations, high end demand creation, value propositions and differentiators
Education
Washington State University Spokane
2002 - 2007
Bachelor's Degree in Business
Professional Skills
- Strong computer skills, including Microsoft Office, and skills
- Strong writing skills and experience with a variety of formats; including blog posts, articles, datasheets, position papers, eBooks, infographics, and videos
- A strong research background, and creative writing skills with an analytical focus
- Business problem solving combined with strong analytical and interpersonal skills
- Excellent project management, communication, presentation, and market/business analysis skills are required
- Experience working within a highly-matrixed environment with demonstrated ability to effectively collaborate and work cross-functionally
- Outstanding communications skills, including written and spoken English
How to write Industry Marketing Manager Resume
Industry Marketing Manager role is responsible for software, digital, research, messaging, microsoft, presentation, analytical, communications, reporting, retail.
To write great resume for industry marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Industry Marketing Manager Resume
The section contact information is important in your industry marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Industry Marketing Manager Resume
The section work experience is an essential part of your industry marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous industry marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular industry marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Industry Marketing Manager resume experience can include:
- Working with Industry Director, Partner team and Sales, identify new partners, joint value propositions, messaging and sales tools to support effectively launching them to the field
- Outstanding interpersonal and communications skills and proven ability to collaborate with and influence other stakeholders
- At least five years proven experience in Marketing, Sales, Business Planning, Operations or Quality
- Strong IT marketing experience and sales awareness required
- Communicate, interact with and influence effectively at all levels of personnel and management
- Proven track record with managing, measuring, and improving on digital marketing programs including SEO, PPC, marketing automation, and social media campaigns
Education on an Industry Marketing Manager Resume
Make sure to make education a priority on your industry marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your industry marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Industry Marketing Manager Resume
When listing skills on your industry marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical industry marketing manager skills:
- Work experience with project management, coordination and strong people engagement skills
- Strong social media, oral and presentation communication skills
- Strong skills with personal productivity software – Excel, PowerPoint, Word, etc
- Experience in creating industry and product level marketing strategy plans including budgets with proven ability to execute
- Industry marketing experience that demonstrates knowledge of relevant partners and in the measurement space
- Proven research/analysis, product or industry marketer with excellent knowledge of marketing principles, practices, tactics and tools
List of Typical Experience For an Industry Marketing Manager Resume
1
Experience For Industry Marketing Manager, UK Resume
- Builds relationships with and influences industry associations, analysts and press to positively influence their perspective on Autodesk’s efforts in the Construction industry
- Represent and manage Esri’s presence at public works industry-related conferences, trade shows, seminars, and other events domestically and internationally
- Proven leadership experience with the ability to motivate, inspire, and achieve goals through a matrix team
- Proactive, responsive communication skills
- Experience leading programs including creating and managing plans and monitoring and reporting on results, managing implementation teams, and managing budgets
- Develop compelling success stories that demonstrate credibility and support growing the sales pipeline
2
Experience For Global Industry Marketing Manager Resume
- B2B marketing and industry experience in Tourism would be highly regarded
- B2B marketing and industry experience in Health and Community Services would be highly regarded
- Works with other Autodesk industry marketers and demand generation peers to align priorities and integrate into their go-to-market and ABM campaigns
- Provide knowledge about competition to Product Development and Business Development to enable sales to be more effective
- Demonstrated ability to lead, manage, motivate and develop a business team
- Business experience ideally in the Chemical Industry
- Proven ability to simplify and articulate complex technology and business value concepts through written and verbal communications
- Professional work experience
3
Experience For Senior Industry Marketing Manager Resume
- B2B Industry experience in Technology, Supply Chain or Business Services would be highly regarded
- B2B marketing and industry experience in Creative Industries would be highly regarded
- B2B marketing and industry experience in Infrastructure and Construction would be highly regarded
- Support Demand Gen and Event Marketing in the execution of those campaigns
- Develop and execute comprehensive industry marketing strategies to support business objectives
- In-depth knowledge of Public works issues, challenges, workflows, and opportunities for improvement using GIS and its practical applications in the public works domain
- Experience presenting public works initiatives to elected officials, executives, managers, and influencers
4
Experience For Construction Industry Marketing Manager Resume
- Experience leading industry strategy, business development, and marketing programs including creating and managing influence plans and monitoring and reporting on results, coordinating integrated execution teams, and managing budgets
- Experience publishing industry articles, blogs, books, or other thought leadership authorship
- Demonstrated ability to think critically and make logical judgments
- Building brilliant relationships with colleagues and stakeholders across Corporate Banking and other business divisions
- Participates in setting strategic and tactical plans in alignment with U.S. Steel Consumer Solutions’ economic profit objectives
- Microsoft PowerPoint and Excel
- Work in a highly matrixed organization and foster cross functional teamwork
5
Experience For Industry Marketing Manager, Utilities Resume
- Ensuring measurable objectives are set prior to activity, evaluation is undertaken to provide regular return on investment updates and constantly make improvements
- Working with the Barclays brand visual identity and framework to develop a range of quality marketing communications across a range of channels e.g. HTML, social, video, events
- A strong passion for the work Barclays does and a desire to communicate that to others
- A detailed knowledge of Corporate Banking, encompassing strategy, structure, products, markets and competitors
- Identifies, develops, and implements near-term and long-term customer segment development strategies relating to the development of new applications and services
- Provide knowledge about competition and customers to enable sales to be more effective
- Leadership experience with the ability to motivate, inspire, and achieve goals
- Experience marketing B2B technology products
6
Experience For Industry Marketing Manager A Resume
- Drives the strategic roadmap and assure the alignment of product roadmaps
- Executes new strategic business opportunities, initiatives, mergers, acquisitions, partnerships, alliances and/or joint ventures (in cooperation with Business Development)
- Supports definition of value propositions of new products/applications
- Defines key applications in close alignment with …
- Builds preference through world recognized Thought Leadership in its region
- Define and help to execute key industry campaigns
- Experience in leading global marketing programs including creating and managing marketing plans and monitoring and reporting on results, coordinating integrated execution teams, and managing budgets
7
Experience For Mt-regional Industry Marketing Manager Resume
- Leverage internal team of product and practice experts
- Coordinate cross functionally with BDRs, sales and sales management to evaluate lead quality and lead to opportunity conversion
- Fosters close cooperative relationships across the organization
- Oversees creation and execution of structure industry and product marketing plans. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
- Creates market awareness through thought leadership activities, including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations
- Acts as a steward for the structural industry segment to stakeholder groups and other industry teams within Autodesk. Establishes expertise by defining personas, positioning and messaging for the industry and related products
8
Experience For Channel / Cross Industry Marketing Manager Resume
- Produces campaign strategies and content to support demand generation efforts globally. Collaborates with campaign development and demand generation marketing on campaign plans and monitors campaign performance and business results
- Define industry marketing goals and objectives for the Civil Infrastructure industry segment focused on civil engineering and it sub disciplines
- Manage the execution of complex, integrated marketing programs that support the full customer buying journey
- Manage and allocates budgets for marketing initiatives. Tracks ROI for marketing spend
- Oversee the creation of messaging and content for use in vertical industry marketing campaigns
- Lead a team of industry, product and technical marketing managers to execute on the vision and strategy for the Infrastructure business line
- Builds relationships with industry influencers and media to positively shape their perspective on Autodesk’s efforts in the industry segment
- Conduct marketing research and studies on return on investment, business value propositions, customer success case studies and other benefits of the Autodesk portfolio for civil engineering disciplines
9
Experience For Industry Marketing Manager Resume
- Collaborate with other product and industry marketing teams on joint marketing initiatives
- Guide the team in adopting modern inbound marketing methods and platforms such as social media, community groups, marketing automation tools to drive and optimize prospect/customer engagement
- Provides vision, guidance, and relationship building with public relations, demand gen marketing and corporate marketing to assure initiation and successful execution of awareness and preference generating activities, such as customer nurture programs, PR, events, executive councils, and industry analyst reviews
- Successful track record leading inbound marketing initiatives for e.g. developing a new digital/social voice and executing with associated content, contact flow and online interactions
- Excellent, articulate communicator, capable of identifying relevant vertical messaging
- Develop marketing campaigns for assigned practices and develop end-to-end plans for all (pre- thru post-follow-up) including ROI tracking and reporting
10
Experience For Industry Marketing Manager, UK Resume
- Facilitate virtual marketing team with regional marketing represents to identify and create regional and cultural specific messaging, content and campaigns
- Create global messaging and positioning documents
- Support field marketing effort for lead generation and outbound marketing campaigns
- Provide market driven input for future product and marketing direction by working directly with analysts, consultants, customers, prospects and thought leaders
- Develop and drive integrated marketing plans that align to the customer’s engagement journey and deliver agreed results
- Responsible for working with key partners within VMware to capture requirements, define and promote industry-aligned messaging and propositions for defined Industry Sectors in EMEA
- Create global product marketing plans
- Provide input and to support the evolution of market messaging
- Produce material that supports outbound marketing campaigns
List of Typical Skills For an Industry Marketing Manager Resume
1
Skills For Industry Marketing Manager, UK Resume
- Proven industry marketing experience – preferably in technology, communications, manufacturing, or retail sectors
- Analytical and problem-solving skills to influence thinking or gain acceptance of multiple customer constituencies
- Creative messaging, communications and presentation skills, especially written communication
- Carries out projects on time and to a high standard with appropriate organization and planning (project management skills)
- Proven experience achieving revenue and customer acquisition/sales targets in a highly competitive market
- World-class messaging and content skills, ideally developed as a product marketer in cloud/ SaaS
- Become an industry expert and provide targeted marketing advice and support to business development, Skillspoint leads and other stakeholders
- Identifying, prioritizing, designing, promoting Modern Industry Best Practices
- A solid understanding of modern marketing practices, including content marketing, social media and other digital platforms, automation and marketing analytics
2
Skills For Global Industry Marketing Manager Resume
- Experience of designing and building creative marketing campaigns for execution across a broad range of channels and tactics, including digital channels
- Experience developing and managing marketing programs for technical products in a B2B environment
- Demonstrated success generating demand, opening new market opportunities, and elevating awareness and brand
- Strong understanding of how to build a compelling product story and how to integrate it through all marketing activities
- Experience building various types of marketing campaigns to raise brand awareness and drive lead generation
- Previous experience in industry or solution marketing, and knowledge of video surveillance technologies, products and marketing opportunity
- Software/technology marketing experience with a focus on persona-based demand creation targeting aerospace & defense industry
- Experience in developing marketing content for C-level audiences
- Experience in developing marketing content for Business Executives and decision makers on enterprise software investments
3
Skills For Senior Industry Marketing Manager Resume
- Experience configuring software and/or web based applications
- Versed in creating benefit-oriented collateral with strong call to action that yields results
- Proposal writing experience required
- Solid problem solving sills
- Enterprise software experience in marketing or product development
- Good understanding of technical complexes
- Proven stakeholder management expertise; being confident and calm and able to guide the business to the right activity
- Evidence of managing internal and external stakeholders and/or partnership agencies
4
Skills For Construction Industry Marketing Manager Resume
- Experience of channel marketing across multiple routes to market desirable, but not essential
- Proven ability to collaborate with and influence business and technical audiences across Marketing, Product Management, Business Development, and Solutions
- Experience in or related to the building design, civil infrastructure and/or construction industries
- Demonstrates creative thinking and initiative with a willingness to take risks
- Experience with content marketing initiatives that leverage social media and web platforms
- Demonstrated knowledge of technology through achievement of professional certifications is an asset
5
Skills For Industry Marketing Manager, Utilities Resume
- Extensive experience marketing software-related high-tech products
- Developing, managing and delivering innovative and exciting marketing strategies, campaigns and initiatives that are loved by our audiences
- Developing a deep understanding of market; monitoring it constantly, performing insightful research, and making recommendations
- Creating annual marketing plans including program development and event strategy
- Developing the messaging for a variety of markets
- Assisting individual sales executives in preparing for prospect engagement
- Providing content for impactful training
- Developing easy to use and meaningful sales tools
6
Skills For Industry Marketing Manager A Resume
- Successful track record leading solution or industry marketing initiatives, creating marketing plans and communication programs
- Someone who craves the challenge of being responsible for a brand, evangelizing for it, and generally making it awesome
- Success creating strategic marketing plans, as well as technical sales and marketing materials
- Manage / track strategic projects with varied industry focuses and business imperatives including reporting on project status, content management progress, etc
- Develop differentiated Account Based campaigns (positioning, messaging, content, channel) for key target accounts
- Manage the development of impactful sales and marketing materials including, webinars, web content, white papers, explainer videos etc
- Collaborates with PR, web, social, and content marketing teams as well as external agencies to develop and implement integrated marketing communications plans
- Coordinates the planning and execution of AEC sustainability industry marketing activities at our annual user and sales conferences
7
Skills For Mt-regional Industry Marketing Manager Resume
- Successful track record leading B2B marketing initiatives from strategy to execution
- Confident developing technical marketing communications with the ability to communicate how technology can address social and environmental challenges
- Create marketing plans, including integrated program development and event strategy
- Develop and execute compelling full-funnel content marketing plans that support awareness, demand gen, adoption, and retention
- Support social media marketing for industries as required
- Creativity, an intense attention to detail and passion for amazing design
- Social media & communications expertise – simplify and convey messaging that resonates appropriate to a time-constrained audience of decision makers
- Create content plan with thought leadership topics for whitepapers, marketing materials, programs and website content
8
Skills For Channel / Cross Industry Marketing Manager Resume
- Develop and implement best practices to enhance organization’s marketing excellence
- Lead the creation of product content in support of the Marketing and Sales teams
- In collaboration with industry subject matter experts, develop materials and help to train SDL staff on market and sales positioning
- Work across the marketing team to help set go-to-market strategy and support digital, partner, and event efforts
- Support strategic sales opportunities working with account managers to drive penetration in key accounts
- Support planning and execution for Industry centric go-to-market
- Coordinate cross functionally to develop innovative industry marketing campaigns
- Reports to the SVP, Marketing
- Develops and tests customer-centric messaging, narratives, and core assets such as overview decks, and web and social content
9
Skills For Industry Marketing Manager Resume
- Identifies and executes ways to communicate our message to technical and nontechnical audiences through web and social properties, and third-party co-marketing
- A team player able and willing to engage in both strategic and tactical work as needed
- Ensure the execution of industry/product messaging in TAFE NSW recruitment campaigns
- Partner with Industry Strategy and Product teams to develop marketing plans that support our strategic initiatives
- Support sales and channel enablement with training and tools that allow them to execute against repeatable sales plays and compete successfully
- In a product marketing or product management role with a B2B focus in the technology/software industry
- Proficiency in MS Office applications, required
- Travel between offices when needed
- Manage and coordinate customer industry strategy councils,
10
Skills For Industry Marketing Manager, UK Resume
- Collaborate with industry experts to define, design and help develop innovative content and messaging that arms our Sales organization with a clear digital / cloud roadmap on how to achieve digital transformation
- As the Marketing Subject Matter Expert (SME) for up to two key industry sectors, lead the team in developing and implementing industry annual marketing plans, GTM strategies for new product launches and ongoing delivery of thought leadership content and events to achieve TAFE NSW B2B brand, engagement, lead and enrolment/sales and revenue targets
- Collaborate with and support industry Skillpoint and business development senior leaders on the development of annual marketing plans and activity to ensure alignment to industry and B2B strategic objectives and key activity
- Lead, support and undertake industry research and analysis, brand strategy and campaign development, new product innovation and launches, event management, sponsorships, content and thought leadership, PR, customer lead, nurturing and conversion activities
- Lead the customer nurturing program is executed for each industry sector, including building and maintaining the industry customer database, identifying segments and contact strategy
- Collaborate with the senior marketing and campaign leads to develop the overall annual TAFE NSW marketing plan and calendar to ensure integration and alignment across all activities and channels, championing your industry campaign requirements
- Demonstrated behaviours and values at or above TE standards
- Direct customer interaction to identify opportunities for increased sales and to support sales team during presentations, proposals, and documentation of DVA
- Work directly with suppliers in the planning, negotiation and evaluation of new products and services in conjunction with product management team
List of Typical Responsibilities For an Industry Marketing Manager Resume
1
Responsibilities For Industry Marketing Manager, UK Resume
- Experience in developing and executing a wide marketing mix
- Be a phenomenal teammate, willing to contribute as part of influential Customer Marketing team to be a shrewd negotiator and excellent Relationship Builder
- Demonstrate both planning and execution capabilities within the role
- Passion for sustainability with an understanding of what it means to help customers optimize the environmental performance of everything they design and make
- Create Statements of Position, FAQs and talking points
- Position SAS capabilities for the Communications market including responses to competitive announcements and media coverage
- Keep abreast of and document specific industry, product, market and competitive dynamics and trends to support marketing efforts
- Conduct industry research, including technology and analytic topics, competitive research, etc
- Map technology capabilities to business requirements. Able to learn to do this in specific Public segments: Government, healthcare and education
2
Responsibilities For Global Industry Marketing Manager Resume
- Understand and engage our Enterprise audience across EMEA, inc. their industry, the competitive landscape, business drivers and desired outcomes, as well as source/develop market insights and intelligence to help inform relevant plans and programs
- Understand and advocate VMware’s business, voice and approach to market in the context of vertically-aligned organisations
- Apply impactful insights, knowledge, expertise and experience to plan and execute across the full range of marketing tactics, from digital (at scale) to face-to-face (in-person, 3rd Party & VMware-led) events, including quality case studies and use cases
- Be an active part of the EMEA Marketing team to build an effective network for marketing success
- Work with marketing counterparts at Corporate level and in other Geos to assess, define and deliver the appropriate mix of valuable and relevant content for the EMEA Industry B2B audience
- Personal qualities: Self Driven, Focused on Quality, Reliable, Creative, Good Energy levels, Inquisitive and able to shape extended information into concise, high impact content
3
Responsibilities For Senior Industry Marketing Manager Resume
- Take an active leadership role in scheduling, attending, and leading assigned practice group marketing meetings; working with office leaders to develop marketing plans; and executing on marketing items that arise within these meetings
- Facilitate the development and maintenance of robust client, prospect, and referral lists for marketing campaigns
- Develop and execute a referral marketing program in assigned practices
- Independently create and manage all elements of conferences and events including venue selection, theme creation, vendor relationships, collateral production, invitations, promotional items, and press coverage, if warranted
- Work with practices on all proposal and pitch development including initial prep, writing and creation of deliverables, and follow-up
4
Responsibilities For Construction Industry Marketing Manager Resume
- Work in conjunction with geographic and firm marketing to leverage campaigns and events and customize for your practice areas
- Work with Communications Manager and Practice Groups to develop appropriate marketing collateral and thought leadership
- Work with regional counterparts to develop and maintain product and category-level positioning appropriate for that region
- Establish and manage relationships with appropriate external organizations, vendors, etc
- Drive, develop and curate online and printed content, presentations, collateral and sales tools
- Define buyer personas and target audience profiles
5
Responsibilities For Industry Marketing Manager, Utilities Resume
- Create market awareness for SAS through thought-leadership activities including writing articles, whitepapers, speaking engagements and involvement with key 3rd party organizations
- Coordinate themes, messaging, presentations and speakers at industry conferences
- Serve as spokesperson and/or provide content for interactions with press and analyst communities
- Develop overall web plan and strategy, content creation & management, and web management to optimize and drive traffic and conversion
- Facilitate strategy for demand creation for industry solutions
6
Responsibilities For Industry Marketing Manager A Resume
- Create and direct internal and external product launch plans
- Document and share competitive threats and related industry news with internal teams
- Assist in identification and creation of customer success stories and case studies
- Provide input to customer acquisition strategy and customer retention strategy
- Work proactively with Systems Engineers, Technical Architects, Consultants and Solution Architects to strategize on opportunities, cross-training and knowledge transfer
7
Responsibilities For Mt-regional Industry Marketing Manager Resume
- Industry and domain expertise in Communications
- Assist with Request For Proposal (RFP) management
- Coordinate and maintain communication between local office and US corporate
- Identifies industry partnerships (regional and global) and co-develops partner engagement plans with regional teams
- Drives customer advocacy program to help regional teams identify and create industry customer advocates and case studies
- Oversees management of our team’s industry events and provides support for other teams’ events we participate in
- Develops and executes thought leadership strategy and activities (from messaging development to identification and management of speaking opps, industry white papers, PR or other activities)
8
Responsibilities For Channel / Cross Industry Marketing Manager Resume
- Design strategic market research solutions and processes
- Develop a sales enablement component in all campaigns and programs
- Work collaboratively with Campaign Development and Demand Generation teams globally on plans and content to support lead generation
- Demonstrated ability to build strong relationships, particularly with sales, field and product organizations and partners, and an ability to be highly successful in a matrix management organization
- Strong digital marketing skill set with deep experience building marketing plans that utilize content marketing, account-based marketing, SEO, paid media, A/B testing, and social media
- A team player that is able to support higher level strategic projects as well as follow through at a tactical level, as needed
- Develop and present an Esri vision for the agriculture sector to maximize market share and sustainable revenue growth
- Continuously research, analyze, and monitor financial, technological, and market factors to stay ahead of industry trends using a variety of data sources to analyze relevant business trends
- Proactively develop and adjust messages to address evolving key business issues, drivers, and growth opportunities; share knowledge about competition and customer requirements to enable Business Development teams to be more effective
9
Responsibilities For Industry Marketing Manager Resume
- Serve as the industry expert with other departments/teams and groups
- Develop regular cadence of content (e.g., webinars, case studies, collateral, social media programs, web, and event plans) that drive awareness and demand, and build community
- Proven capability to make compelling, effective presentations to large and small audiences
- Proven and demonstrated capability to communicate in writing
- Coordinate and collaborate the execution of agriculture marketing campaigns with programs marketing specialists to meet annual goals
- Develop and execute joint strategies with other industry and product managers to promote Esri’s capabilities for multi-industry collaboration
- Support strategic agriculture sales opportunities as a subject matter expert and work with account managers to drive penetration in key accounts globally
- Experience in the agriculture, in one or more market segments such as agriculture business, agriculture science, natural resources, food science, and plant science
10
Responsibilities For Industry Marketing Manager, UK Resume
- Senior-level GIS experience as it relates to the agriculture industry
- Demonstrated thought leadership and contributions to professional organizations within the agriculture industry and to contribute significantly to community based development programs
- Proven ability to collaborate, communicate, and influence audiences across large organizations and/or multi-disciplinary audiences
- Generate market knowledge, including applications, products, competitors, market trends, technology roadmaps and regulations
- Develop and execute business plans
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