Manager Consumer Marketing Resume Sample
Adolph Ferry
120 Arnold Green,
Houston,
TX
+1 (555) 115 5060
Work Experience
Manager, Consumer Marketing
02/2016
-
PRESENT
San Francisco, CA
- Assist in the development of marketing strategies, plans and budgets that support the Wild Selections brand and company growth goals, address customer and consumer needs and tie-in with overall company strategic plan
- Assist in the planning and execution of Bumble Bee digital/social/e-commerce initiatives having direct responsibility for Wild Selections digital properties
- Participate in/contribute to the on-going development of Bumble Bee’s overall digital strategy and ensure execution is aligned with the agreed upon strategy
- Work with digital/creative agencies in the development of marketing communications programs and content. Examples include website creative and content, banner ads, e-newsletters, blogger/influencer campaigns, digital video content (SEO, Paid Search and Social media). Review copy/content to ensure that it is on strategy and route through Legal/QA/CSR to ensure compliance
- Assist with the design and maintenance of company websites, with specific responsibility for Wild Selections, in accordance with specified guidelines and objectives. Manage Wild Selections digital property updates: recipes, articles, webisodes, newsletters, Fish Bowl postings, etc
- Work with traditional/creative agencies in the development of marketing communications materials as appropriate. Example include: free standing inserts, shelf signage/POS, coupons and other in-store vehicles, sell sheets, ad hoc trade ads, account-specific marketing program materials etc. Review copy/content to ensure that it is on strategy and route through Legal/QA/CSR to ensure compliance
- Plan and represent the company at various Trade Shows as necessary
Assistant Manager, Consumer Marketing
10/2008
-
09/2015
Detroit, MI
- Manage the Marketing Budget for the Wild Selections line to ensure an efficient allocation of funds, identify cost-savings opportunities that deliver greater marketing spend efficiency and deliver positive ROI. Maintain a working knowledge of where we stand versus budget on all items in order to report for monthly budget updates and/or identify potential sources of funds for reallocation
- Manage the e-commerce Initiatives for Wild Selections (owned and Amazon/Walmart/Target) to optimize efforts within budget and grow our presence and customer transactions over time
- Assist with SEM, SEO, Paid Media, Paid Search and Paid Social programs
- Prepare ongoing analytics reports for Wild Selections website and social media initiatives
- Serve as point person with PR firm for Digital/Social Media-related technical issues. Examples include supplying bit.ly links, QR codes, images and general troubleshooting
- Consistently deliver short and long-term personal and department objectives, staying abreast of trends and technology in the fast-paced digital/social space
- BA or BS in Business, Marketing or Communications or equivalent experience required
Manager, Consumer Marketing Mtv
02/2003
-
06/2008
Dallas, TX
- Three to five years experience - preferably in packaged goods consumer marketing or related field
- Demonstrated success with a digital marketing team and participation in building breakthrough marketing strategies & campaigns
- Success in developing high-impact digital marketing programs within tight budgets
- Experience across a wide variety of social channels including Facebook, Twitter, Pinterest, Instagram, YouTube and Snapchat, among others
- Experience working with digital analytics, reporting and optimization to inform concepts, ideas and plans
- Basic financial management and data analytical skills to support fact-based decision making
- Able to inter-relate and communicate effectively with management, peers, plant personnel, suppliers and customers
Education
Upper Iowa University
1998 - 2002
Bachelor's Degree in Marketing
Professional Skills
- In consumer marketing roles for a strong brand with a proven track record in developing and leading marketing plans
- A minmum of 5 years of consumer marketing, product market introductions or marketing communications experience in an international business environment
- Overall media and marketing experience
- Min. 3-4 years of work experience in a product development / management role within a consumer-oriented product company
- Manage Mark’s agencies of record and network of partners including creative and media planning and buying
- Lead and direct the marketing team though effective and efficient execution and tracking of all marketing strategies and tactics
- Oversee coordination of product and advertising information between Purchasing and Marketing
How to write Manager Consumer Marketing Resume
Manager Consumer Marketing role is responsible for planning, events, retail, finance, integration, purchasing, reporting, manufacturing, design, research.
To write great resume for manager consumer marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Consumer Marketing Resume
The section contact information is important in your manager consumer marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Consumer Marketing Resume
The section work experience is an essential part of your manager consumer marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager consumer marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager consumer marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Consumer Marketing resume experience can include:
- Strong verbal and written communication skills, self-starter with highly collaborative work style and strong project management skills essential
- Excellent organizational and planning skills with strong attention to detail
- Experience in owning/leading at least one marketing channel (e.g., email, paid search, display, etc.)
- Familiar with user experience design in web and social
- Marketing experience, preferably in a multi-national company
- Provide specialist and skilled resources for our Issuers to achieve optimum mutual portfolio profitability
Education on a Manager Consumer Marketing Resume
Make sure to make education a priority on your manager consumer marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager consumer marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Consumer Marketing Resume
When listing skills on your manager consumer marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager consumer marketing skills:
- Excellent project manager and impeccable communication and presentation skills. Self-directed, strong project management and prioritization capabilities
- Strong analytical skills with a developed sense of how to link actions to business objectives & goals
- Holds channel owners accountable to seasonal campaign planning milestones to efficiently and effectively achieve the common goal of campaign execution
- Exceptional communications skills (oral and written) and comfortable with designing and delivering presentations
- Prior marketing experience required
- Experience in managing & leading individual contributor marketers in developing holistic customer-facing marketing campaigns & activations
List of Typical Experience For a Manager Consumer Marketing Resume
1
Experience For Manager, Consumer Marketing Resume
- Develop multi-platform marketing campaigns and plans, including oversight of regular media planning to create cut through marketing campaigns
- General understanding of web development technology
- Manage website marketing on DisneyBaby.com including promotions and custom landing pages based on licensing and sales product priorities, blogger coordination and feedback, and contributing to website enhancement assessments
- Increase Disney Baby brand presence on licensee websites, retail websites and international Disney websites in collaboration with licensing, retail marketing, sales, and regional partners
- Manage and deliver analytical tools and reports on brand investment and marketing resource allocations, market and consumer-based analytics and postmortems on executional efforts
- Work directly with DPW, TDS, Licensing and CM to strategically launch e-mails throughout the year. This would include managing the vendors and CDE, sharing results, working with CM on ROI, etc
- Work with the Executive Director, Marketing in identifying the target audience for media campaigns and develop strategies to reach that audience through paid media, partnerships, grass root campaigns and social/digital platforms
2
Experience For Assistant Manager, Consumer Marketing Resume
- Manage projects from inception to completion, coordinating resources, monitoring expenditures, and making sure completed projects align with greater channel marketing goals
- Influence and manage capability change projects, in order to enhance the data technologies used to support marketing
- Manage social media agency and other vendors
- Manage consumer newsletters and emails
- Track and gather best practices from competitors
- Provide industry analyses and market overviews
- Prepare and present decks on an as needed basis
3
Experience For Manager, Consumer Marketing Insights Resume
- Coordination of assets from various vendors and internal divisions
- Create original content for media to help tell brand stories related to specified category in collaboration with PUMA’s creative teams
- Provides guidance to direct manager during strategic planning and situation assessments by incorporating consumer learning into brand strategy and providing direction regarding brand progress and opportunities
- Coordinates research activities (product, pack, communication, etc.) and evaluates brand relevance with current and prospective consumers
- Applies current knowledge to assist marketing colleagues in determining where our brands have license to play, using current consumer perceptions combined with new platform exploration
- Brings a spirit of collaboration and service to the role
- Provides guidance to direct manager during strategic planning and situation assessments by incorporating shopper learning into retailer strategy and providing direction regarding brand progress and opportunities in-market
- Applies current knowledge to assist trade and category management colleagues in determining how our brands could grow in market, using current consumer and shopper perceptions and market trends combined with new platform understanding
4
Experience For Manager, Consumer Marketing Mtv Resume
- Makes recommendations grounded in shopper knowledge and guided by a broader understanding of the business
- Identify key business issues within assigned categories and be able to provide best in class solutions
- Proactively identify growth opportunities by category and communicate action plan to address opportunities
- Manage strategic assessments for assigned categories including 4 P analyses, brand and competitive assessments, volume decamps, and assist with strategic retailer meetings
- Work experience using SQL is required. Strong analytic SQL skills and experience working with traditional relational databases and/or NoSQL databases such as Hadoop / Hive, BigQuery, Redshift
- Work both independently and with Director on the overall day-to-day activity, plans and client relationships
- Build and maintain relationships within Universal Kids and NBCU portfolio to identify and create internal collaboration to strengthen marketing support and plans
5
Experience For Associate Brand Manager, Consumer Marketing Resume
- Using past planning and buying experience in evaluating off-channel marketing campaigns on all platforms. Work in close partnership with external agencies and partners to create robust and innovative media plans
- Own the execution of marketing campaigns – from creative development to trafficking -- while working in close collaboration with other departments across disciplines including but not limited to Oxygen Creative, Press, Digital, and Sales Marketing groups
- Own the execution of marketing campaigns – from creative development to trafficking -- while working in close collaboration with other departments across disciplines including but not limited to Bravo Creative, Social, Press, Content Distribution, Digital, and Sales Marketing groups
- Ensures trend and content strategy come to life through strong product positioning and captivating storytelling
- Assist in Consumer Marketing budgeting process (billing, invoicing, tracking)
- Influences seasonal campaign briefs that provide key messaging strategies and product guidance to channel owners
6
Experience For Manager, Consumer Marketing Analytics Resume
- Monitor and assess competitive activity to determine implications to Bravo and proactively suggest action plans where opportunities exist
- Identify unique partnership opportunities that reinforce the Bravo brand
- Works with Lead Copywriter and Design team members to concept activities and stories for the seasonal campaign
- Builds executional decks to inform C-suite leaders on seasonal campaign, stories and brand objectives
- Analyzes campaign and product storytelling metrics and recommends mid-course corrections from the voice of customer; also analyzes end of season hindsight information to guide future campaigns
- Guides team through campaign change in order to chase business
7
Experience For Assistant Manager Consumer Marketing Insights Resume
- Collaborative style that incorporates inputs from merchants, planning & cross-channel marketing partners; strong, data-centric, point of view in finalizing marketing plans & activities
- Act as an advocate for the consumer and consumer segments within the organization
- Develop and execute marketing plans, work cross-functionally with core business partners, includes: writing creative briefs, tracking progress and ensuring on-time/budget execution
- Work cross-functionally with CRM, creative services, marketing, merchants, services, finance, store operations, digital and other departments to understand, develop and execute strategic, customer-centric programs focused on driving Petsmart businesses
- Analyze customer, industry and competitive data to build the most effective growth strategies, using customer segmentation as the cornerstone
- Experience in a retail environment highly desired
8
Experience For Brand Manager, Consumer Marketing Resume
- Partner with analytics team to evaluate success of campaigns, utilizing insights to influence future strategies
- Manage forecast, tracking and accuracy of assigned budget line items
- Present strategy and results to Senior team members
List of Typical Skills For a Manager Consumer Marketing Resume
1
Skills For Manager, Consumer Marketing Resume
- Implements actions to maximize the effectiveness of consumer marketing insights processes
- Retail marketing experience, preferably in brand of brand organizations or a combination of specialty retail & brand of brands
- Manage quarterly consumer marketing budget, working closely with finance to ensure accurate forecasting
- Knowledge of the dynamics of marketing / brand management of consumer / beauty products including life cycle management
- Manage advanced modeling projects such as Marketing Mix and Assortment studies through third parties
- Write proposals and presentations outlining campaign plans to attract new audiences to brand and programming
- Collaborate easily with, I&D, Design, local marketing and sales teams, and create network within the organization
2
Skills For Assistant Manager, Consumer Marketing Resume
- Executes local B2C marketing campaigns and events
- Passionate about marketing with the ability to ideate and problem-solve
- Steer the integral product development (PDLM) process from start to end, taking initial ideas through to product development and market introduction
- In related brand marketing or communication field
- Sound understanding of research principles/techniques and consumer insight application
3
Skills For Manager, Consumer Marketing Insights Resume
- Ensure marketing integration across all customer touch points both in online and offline retail channels
- Oversee and manage budgets and forecasting to ensure bottom line deliverables
- Facilitate change and encouraging all partners to seek out innovation approaches or solutions
- Collaborates with trade teams, category management and sales peers as appropriate to implement consumer marketing insights best practices
- Develop & deliver innovative and high impact communication campaigns to support Mastercard Sponsorship, PR and other marketing activities
4
Skills For Manager, Consumer Marketing Mtv Resume
- Develop appropriate campaign performance targets to meet ROI objectives and ensure post-campaign reporting is delivered
- Work collaboratively with internal Sponsorship, PR, Issuer Marketing and other stakeholder teams to deliver fully integrated campaigns
- Manage marketing calendar, in collaboration synergy with Disney Store and other Disney business units
- Work with legal to ensure consumer campaigns are following legal parameters
- Track and capture success metrics for marketing initiatives
- Manage brand consistency across all marketing platforms
- Create and order consumer marketing premiums
5
Skills For Associate Brand Manager, Consumer Marketing Resume
- Drive traffic to PUMA’s on-line owned and earned marketing and commerce web sites
- Makes recommendations grounded in consumer knowledge and guided by a broader understanding of the business
- Coordinates research activities and evaluates possibly opportunities for growth or new learning white space
- In Marketing support, particularly for B2C businesses
- Interface with internal departments in order to secure requisite input/approvals for marketing opportunities
6
Skills For Manager, Consumer Marketing Analytics Resume
- Manage and develop Coordinator and Page on day-to-day marketing activity
- Drives seasonal campaign testing plans
- Execute off-channel media campaigns and coordinate material deliveries with Nick’s media agency
- Acts and leads with human sensitivity
- Displays sensitivity to the beauty
- An interest in the true crime entertainment genre; entertainment & pop culture enthusiast
7
Skills For Assistant Manager Consumer Marketing Insights Resume
- Responsible for all facets of the on-going management of the program from the customer’s perspective – regular communication, benefits, campaigns, customer service, legal / privacy concerns
- Works in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
- Strong background in agency management, creative development and campaign analysis
- Work independently in a fast-paced environment with a strong creative focus
- In consumer marketing and/or paid media
- Synthesize complex content into simple business practices, draw conclusions, make recommendations, and lead implementation of changes cross-functionally
8
Skills For Brand Manager, Consumer Marketing Resume
- Experience in a consumer insights/market research or similar client or supplier-side role
- Lead and manage mass communications campaigns across the brand
- Collaborate with Consumer Insights & Research on the collection and application of consumer research to the development of marketing tactics to the targeted customer segments
- Develop tactical initiatives and set goals collaboratively with the Vice President (VP) and Associate Vice Presidents (AVPs) of Purchasing
- Collaborate and build relationships with AVP Purchasing, VP Purchasing, and Marketing teams to create advertising concepts that align with marketing objectives, advertising stories, and margin targets
- Collaborate with Marketing to create and maintain a detailed tactical calendar across all channels
- Continuously improve processes to optimize advertising messages
- Maintain a detailed understanding of category strategies, performance and business plan objectives
- Oversee creative and execution of all strategies across ALL channels (both digital and traditional)
9
Skills For PR Manager, Consumer Marketing Resume
- Oversee all aspects of flyer distribution
- Manage all aspects of the promotional print programs to ensure accuracy to and from all stakeholders
- Continually monitor and evaluate promotional print results and provide recommendations to all stakeholders to gain consensus
- Maintain and strengthen relationships with Canadian Tire Corporation (CTC) and other external partners to deliver the most efficient distribution methodology available
- Drive usage and Mastercard brand preference (and other Mastercard KPIs) through direct to consumer (B2C) communication channels
- Lead end-to-end design, delivery and execution of assigned B2C campaign activity
- Manage budget for media and production costs for projects
- Manage agency partner delivery of campaigns under management
- Manage cross-functional virtual teams for selected integrated campaigns
10
Skills For Manager, Consumer Marketing Nickelodeon Resume
- Source relevant consumer and market insights to inform agency & internal briefs
- Manage day to day relationship with media, creative and digital agencies
- Work closely with Regional & Global Mastercard teams based in Singapore & New York
- Ensure all policy, regulatory and compliance requirements are met for every campaign under management
- Gather and present updates at bi-monthly DCP synergy meetings
- Project Manage all key synergy initiatives; work directly with synergy and internal DCP partners with input and direction from CM
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