Manager, Digital Strategy Resume Sample
Ally Abshire
667 Bell Trail,
Detroit,
MI
+1 (555) 891 3553
Work Experience
Manager, Digital Strategy
07/2016
-
PRESENT
Houston, TX
- Support the development of a robust digital strategy, roadmap and priorities. This includes the development of strategic frameworks to support the management team in defining the Canadian Bank’s digital priorities and related initiatives
- Experience in management consulting or corporate strategy development and execution and project management
- Understand business partners’ objectives and goals to determine how the digital channel can best support those needs
- Representing the plan sponsors’ needs and ensuring a high quality digital experience
- Think creatively about new partnership structures while working with the product, editorial and social teams to bring partnerships through from vision to execution
- Forming and validating data-driven hypotheses on accelerating brand growth, working closely with engineering, design, editorial, and social
- Design, develop and deliver robust and scalable reports and dashboards in order to track a variety of product, traffic, acquisition and conversion metrics
Senior Manager, Digital Strategy
07/2010
-
04/2016
New York, NY
- Generate case studies and best practices for the US Hispanic sports landscape
- Manage and design beta programs, defining success metrics, program logistics and providing feedback on key learnings/failures to stakeholders
- Define the FOXDeportes.com value proposition, benefits, position within the marketplace, and messaging for high impact digital campaigns
- Coordinate and manage cross-functional teams (including design, editorial, operations, product, and engineering stakeholders) to deliver world-class products and high impact marketing initiatives/programs
- Analyze and research Condé Nast’s digital footprint, usage and site traffic analyses and apply the findings towards defining digital strategies
- Serve as an active contributor to ICF’s building knowledgebase and thought leadership in the areas of marketing technologies, digital interactive, and customer experience management
- Developing ways to increase site traffic and optimize advertising revenue wherever possible
- Experience developing experiences that drive engagement in social media
Senior Manager, Digital Strategy & Innovation
11/2006
-
01/2010
New York, NY
- Own competitive tracking – Track promotions and key launches from major competitors and trends in the industry. Share monthly summaries and reports of industry trends and competitors’ actions with the organization, including the CEO
- Experience in customer journey mapping and/or customer focused design
- Solid knowledge of outside market, competitive products, and the latest technology trends
- Proficient in documenting user experience requirements considered an asset
- Background in writing ‘use cases’ considered an asset
- Continuously monitor digital trends relevant to Commercial Banking, and assess threats/opportunities
- Partner with the various Commercial Bank lines of business to develop their digital strategy and identify potential innovation pilots
Education
Strayer University - Knoxville Campus
2001 - 2005
Bachelor's Degree in Business
Professional Skills
- Strong presentation skills (oral and written) including ability to articulate complex ideas in a simple and engaging way
- Excellent communication skills required, with the ability to write succinctly, while still being engaging
- This is a client-facing role, requires excellent communication skills
- Excellent interpersonal skills and ability to create relationships at all levels and within all functions
- Detail oriented, with strong organizational, time and project management skills
- Current hands on experience buying digital and social media as well as a strong understanding of digital and social metrics, data analysis and reporting tools
- Experience in conducting/analyzing qualitative and quantitative market research and excellentability to “read” the customer
How to write Manager, Digital Strategy Resume
Manager, Digital Strategy role is responsible for research, modeling, integration, finance, reporting, design, digital, travel, business, building.
To write great resume for manager, digital strategy job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Digital Strategy Resume
The section contact information is important in your manager, digital strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Digital Strategy Resume
The section work experience is an essential part of your manager, digital strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, digital strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, digital strategy position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Digital Strategy resume experience can include:
- Exercise judgment in evaluating and prioritizing competing business issues
- Digital agency or digital marketing consulting experience
- Experience crafting and delivering Digital Strategy at the corporate or business unit level
- Demonstrated ability to conduct senior-level interviews and facilitate group discussions/working sessions
- Experience in CMS migration, and gathering business requirements
- Develop a deep understanding of client and competitor business models, experiences, and the technologies required to achieve competitive advantage
Education on a Manager, Digital Strategy Resume
Make sure to make education a priority on your manager, digital strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, digital strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Digital Strategy Resume
When listing skills on your manager, digital strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, digital strategy skills:
- Demonstrated ability to collaborate effectively with creative leaders
- Leverage advanced communication skills to guide stakeholders to develop and implement strategies, policies, and processes that are fit for purpose
- Experience leading and executing digital marketing strategies for a leading consumer brand or agency
- Experience managing/executing compliance processes relating to the development and distribution of communications externally and internally
- Work experience within retail, e-commerce, management consulting, and/or investment banking required
- In depth knowledge of marketing technology solutions, and experience in the integration of marketing capabilities on the digital platform
List of Typical Experience For a Manager, Digital Strategy Resume
1
Experience For Senior Manager, Digital Strategy Resume
- Designing and facilitating brainstorming and ideation workshops with business owners and subject matter experts
- Work with internal production and release planning staff regarding scheduling of digital products
- Drive and support a range of strategic initiatives, partnering with both business and technology stakeholders
- Communicate findings to senior management and to the broader organization, influencing upwards and laterally to drive organizational change and alignment
- Liaison with internal teams, including, but not limited to Tech, Research, Data and Audience Development team, Design, and Press
- Provide social and digital thought leadership on the role of these channels in an integrated marketing model for both brand and demand campaign initiatives
- Provide cultural insights, industry developments, technology innovations & trend forecasting to inform creative recommendations and to educate internal teams
2
Experience For Senior Manager, Digital Strategy & Portfolio Resume
- Manage digital media buyers on campaign implementation, optimization and learning
- Deep analytical abilities, specifically with respect to campaign performance and experiment design & analysis, but also consumer research and social listening
- Strategize, create, develop, and execute digital marketing campaigns for assigned artists
- Clearly articulate a way forward through business justification and superior story-telling
- Run strategically oriented pitches with the support and guidance of the management team, aligning on established offerings when necessary
3
Experience For Senior Manager, Digital Strategy & Innovation Resume
- Shape deal structures and staffing
- Package strategic and analytical insights into clear, concise and “executive-ready” presentations
- Work with media and Digital agencies to set and measure proper KPI’s
- Devise products and product enhancements designed to optimize reach, engagement, and revenue
- Lead strategic efforts for potential site sponsorships and partnerships
- Gather requirements, write specs, create wireframes/workflows, and coordinate across internal departments (Including Design, Legal, Ad Sales, Tech, etc.), and vendors, as necessary
- Track KPIs using Omniture, comScore, etc
- Oversee development and timelines for implementation of new products and product features
- Global DBC and Brand organizations
4
Experience For Group Manager, Digital Strategy Resume
- Work with creative, media and campaign management teams as well as external agencies to integrate digital and social media strategies into wider above the line campaigns
- Liaise directly with established and emerging media platforms to stay appraised of latest developments and provide insight back to internal teams on application for Amazon
- Strategic and deeply consumer-minded approach to digital media
- Manage creation and posting strategies of web-based content (video, audio, graphic, text) for use in digital advertising, social networking, website, and mobile communities
- Track and utilize campaign and social data as well as analyze consumer online behavior
- Manage creation, maintenance, and ongoing quality assurance of artists’ and labels’ online presences; build and engage social network communities and CRM initiatives
- Interview, on-board, and mentor more junior Digital Advisory employees
- Actively knowledge-share across Avanade and serve as internal evangelist for our value
- Help define new offerings and processes
5
Experience For Senior Manager Digital Strategy Resume
- Generate thought leadership materials to open doors
- Oversee content development and management for Sony Nashville web properties and social media profiles, develop label voice and increase consumer engagement by leveraging social content created by artists, third party partners, and other internal SMN departments
- Manage creation, maintenance, and ongoing quality assurance of artists’ and labels’ online presences; build and engage social network communities; develop CRM initiatives and newsletters to maximize consumer loyalty
- Track and utilize campaign and social data, analyze consumer online behavior, and prepare regular reporting
- Identify and evaluate new technology and innovative marketing techniques to build Sony Nashville’s and its artists’ brands, while driving music streaming and consumption growth
- Create and execute content and digital advertising strategies that support the voice, tone and style of Sony Music Nashville and its artists, reaching their target audiences as efficiently as possible
- Work with radio promotion department to develop digital promotions and generate engaging content
- Strategize, create, develop, and execute digital marketing campaigns for assigned artists and projects
6
Experience For Manager, Digital Strategy & Engagement Resume
- Work with internal brand partnerships team to leverage online communities, run sweeps and build CRM lists
- Synthesizing and communicating complex information from disparate sources into a clear compelling story that helps key internal decision makers commit to action
- Working closely with key stakeholders (Business Units, Finance, IT, Legal) to create and deliver meaningful Digital strategies and enables CVS Health’s competitive differentiation
- Building business cases leveraging internal data, secondary research and advanced modeling skills that is both quantitative and qualitative (i.e. developing and applying educated assumptions)
- Conducting secondary research, including the summary, collation and synthesis of existing research
- Workplanning for complex projects
- Partnering with colleagues in Marketing Research to design and conduct primary research of patients, customers, physicians and payers in support of key strategic initiatives
- And size opportunities in conjunction with business partners
- Seek out best practices, assess global news, trends, competitor and consumer user trends, and educate key stakeholders on the threats and opportunities
7
Experience For Senior Manager, Digital Strategy & Insights Resume
- Provide analysis, interpretation, and opinion to support and guide business partners, executive management and client groups, ensuring an understanding and acceptance of issues and be able to effectively influence decision making
- Support the Director, Digital Strategy and Innovation in shaping/influencing business strategies and strategic planning
- Produce strategy documents and presentations for consultation and review with partners and stakeholders across the bank
- Manage relationships with third parties (including vendors, customers, distribution partners and service providers) to acquire timely delivery and support of services to meet the needs of CIBC, where applicable
- Enjoy connecting with people and have relationships to the startup and venture community, including in the financial technology space
- Lead change and establish climate for sustained success, growth and diversity
- "Top 100 Workplaces in Chicago" by the Chicago Tribune, 2014-2016
8
Experience For Manager, Digital Strategy & Operations Resume
- EY Entrepreneur of The Year® Award, Co-founders Ross Freedman & Brad Schneider: 2015 Midwest Dual Finalists
- Advising senior clients regarding digital strategy, including new services and software applications, digital marketing, and overall business transformation
- Building and managing teams
- Serve as a member of the Marketing and Communications leadership team
- Create and manage a plan for continuous quality improvement on the newly-launched STLCC website
- Set strategy and drive continuous quality improvement and innovation across STLCC’s social and digital media channels
- Partner with the Marketing manager, to regularly test, measure, and report on performance and cost of marketing initiatives to improve ROI and measurement against KPIs
9
Experience For Manager, Digital Strategy, Plan Sponsor Resume
- Background in digital experience, digital marketing, either in a business, agency, or consulting organization
- Familiarity with customer / marketing related technologies including CMS, CRM, eCommerce, Analytics and Social
- Deep understanding of digital ecosystems and how our clients can create value in dynamic, non-linear value chains
- Fluency with customer journey maps – be able to understand and document, customer journeys, consumer behavior, including engagement with digital channel
- Drive both the sales cycle by taking the lead in framing out client opportunities and lead the pursuit team to create the proposal content for client discussions
- Achieving billable targets
10
Experience For Senior Manager Digital Strategy Projects Resume
- Lead Transformation management
- Maintain product roadmap
- Digital IT and Global IT
- External vendors / partners
- Client Immersion: intimately understand (through primary and secondary research) our clients’ businesses
- In a strategy role at an agency or consultancy
- Assist with the development of MAM’s digital strategic roadmap
List of Typical Skills For a Manager, Digital Strategy Resume
1
Skills For Senior Manager, Digital Strategy Resume
- Professional experience with a few years functioning as a Manager in a consulting and/or agency environment
- Experience working in a large, multinational, matrix organization
- Assist in developing a framework to monitor, forecast and prioritize the overall work/portfolio of projects for Digital Channels
- Create and Present Digital Strategy; 6+ (Sr. Manager) or 10+ yrs (Director) of experience in
- Generate Customer experience insights
- Excellent team leadership abilities
- Seamlessly move through business, experience, and technology conversations
- Demonstrated ability to think strategically and frame new and complex issues
2
Skills For Senior Manager, Digital Strategy & Portfolio Resume
- Demonstrated initiative and ability to work independently; able to work in and bringstructure to ambiguous environments
- Quantitative analysis experience
- Qualitative analysis experience
- Experience in a digital environment
- Demonstrated high level of initiative and ability to work with limited direction
- Operate both as a Strategist and a Senior Business Analyst / Product owner within an Agile team structure
3
Skills For Senior Manager, Digital Strategy & Innovation Resume
- Basic understanding of the core digital technologies that underpin world class customer experiences (e.g. CRM, E-Commerce, Content Management)
- Build strong alliances and identify key selling opportunities with Avanade Sales, Business Units, Accenture, and Microsoft
- Work with the Director to develop business case proposals to approve, recommend, or reject initiatives in the context of strategic priorities and ROI
- Create tickets for developers and collaborate with Sr. Director, Digital on prioritization
- Collaborate with the Global Insights and Analytics team to test, measure, and scale campaigns to drive effective brand perception changes and efficient sales
- Inspiring team leader, capable of directing the work of others across a variety of account types and sizes, potentially across regions
- Understanding digital accessibility best practices
4
Skills For Group Manager, Digital Strategy Resume
- Contributing to Business Case Development
- Broad understanding of Marketing Technology and how it can be applied to advance Marketing goals
- Participate or assist in leading brainstorming, idea review and working sessions
- Up to date on current and emerging digital and marketing trends
- Encourage innovative thinking and creative problem solving that helps maximize team resources
- Ensure alignment between digital marketing strategies and the overall marketing plan and ensures that brand standards are used consistently
5
Skills For Senior Manager Digital Strategy Resume
- Proactively manage the strategy by assessing and communicating business impacts and implications to the Digital Strategy Roadmap
- Proactive and ongoing monitoring, research, and assessments on digital in the financial services industry
- Act as CIBC's representative in external forums to provide value added consulting to business partners on an ongoing basis
- Digital Operating /governance model
- Analytical and creative thinking across highly complex business problems
6
Skills For Manager, Digital Strategy & Engagement Resume
- Thorough understanding of research and discovery techniques
- Passion for operating within an entrepreneurial environment
- Interface with senior client executives, and to create compelling presentations and analyses in Microsoft PowerPoint and Microsoft Excel
- Directly support the development and ongoing refinement of WM’s digital vision and solutions
- Partner with marketing and communication managers to analyze plans and implement online programs to help achieve objectives
- Creatively and strategically manage social media channels including but not limited to Instagram, Snapchat, Twitter, YouTube, LinkedIn, and Facebook
7
Skills For Senior Manager, Digital Strategy & Insights Resume
- Evaluate emerging technologies and provide thought leadership
- Build and maintain relationships across the enterprise, and liaise with marketing, product groups, segment groups, and channel groups
- An analytical thinker with the ability to see a story in data
- Willingness to travel to-50%
- Direct Competitive assessment
- Regional and national business growth in Digital including both direct revenue from consulting and “pull-through” revenue for follow-on engineering, design, and consulting work
8
Skills For Manager, Digital Strategy & Operations Resume
- Quality of strategic output as evaluated by client satisfaction and internal peers
- Timely adherence to our staff development review cycles
- Great story-teller and presenter
- Obvious passion for, and knowledge of retail, apparel, and/or the e-commerce industry
- Synthesize large amounts of information and distill into simple, actionable ideas
9
Skills For Manager, Digital Strategy, Plan Sponsor Resume
- This job is based in Shanghai China and supported by a local pay package
- Understanding of institutional asset management and wealth management, industry issues, emerging trends and the opportunities these present Manulife’s investment business
- Work throughout the wider Manulife organization and demonstrated highly developed communication, relationship-building and personnel skills, influence and peer engagement
- Manage multiple ongoing projects while ensuring the ongoing work is completed on time
- Team player, with the confidence to take the lead and guide other departments when necessary, and build and maintain relationships
- Experience developing and executing digital customer experiences; defining measurement plans and KPI’s; conducting customer analytics; designing digital marketing strategies
- Define digital trends across industries and apply those impacts on client vision
- Be an active contributor to the strategy, planning and execution of our digital activities, projects and products to ensure the relevant goals and objectives are achieved
- Engage with business and technology stakeholders to understand our strategic priorities, evolve the role of digital within our broader strategy, and identify and prioritize our digital initiatives in context of a rapidly changing marketplace
10
Skills For Senior Manager Digital Strategy Projects Resume
- Understand the competitive environment and how other financial institutions and leading organizations are addressing the digital challenge and opportunity
- Manage project communications to executives, stakeholders, business units, vendors and project teams
- Assist with defining the digital roadmap and program planning and governance (e.g., project plans, timelines, budgeting) to support and accelerate in-flight and planned solutions
- Work with key business partners (WM businesses, Technology & Operations, Canadian Banking), RBC’s Agile Centre Of Excellence, Strategy and Transformation Services, and other business groups to align with RBC’s broader direction
- Crain's Chicago Fast Fifty of “Fastest Growing Companies,” 2014 - 2017
List of Typical Responsibilities For a Manager, Digital Strategy Resume
1
Responsibilities For Senior Manager, Digital Strategy Resume
- Roadmap and planning
- Support the expansion of Manulifeam.com
- Have an ability to translate overall brand strategies and campaigns into digital briefs that align with customer behaviors and mindsets related to digital/social channels and technology
- Achieve billable targets
- Global Human Resources
- Digital Process design
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