Manager Retail Marketing Resume Sample
Juliana Stroman
106 Brianne Plain,
Houston,
TX
+1 (555) 980 6927
Work Experience
Senior Manager, Retail Marketing
05/2015
-
PRESENT
Philadelphia, PA
- Evaluate the competencies of his/her subordinates on a regular basis and provides prompt feedback and guidance to drive high performance
- Take ownership for Talent Management processes to grow, develop and retain talents
- Manage the development of quarterly brand and promotional campaigns, from concept to print execution
- Manage multiple agency relationships for integration of programs tailored for specific retail channel needs
- Thoroughly understand the functional aspects of our products and formulate the emotional value proposition for the consumer
- Manage the retail digital content network, including briefing for creative and spot rotation calendar versioned by strategic market categories
- Lead the strategic development and execution of marketing plans for assigned product categories, specifically wireless and residential services
- Work with carrier and product teams to identify market and segment opportunities/gaps and address by defining and executing compelling, effective programs and offers
Manager, Retail Marketing
04/2010
-
02/2015
Chicago, IL
- Work with carrier and OEM partners to support key launches and new innovations
- Lead the development and execution of programs, partnerships, promotions. Manage agency partners, processes, stakeholders and follow up on all deliverables
- Manage category promotion and advertising calendar, media plan and budget
- Develop and deliver partner- and executive-facing presentations to communicate marketing plans, program results, and partnership opportunities and drive buy in and alignment across stakeholders
- Lead cross-functional teams (including agencies, creative and production, merchandising, operations) to ensure optimal teamwork and flawless execution of marketing plans and campaigns
- Manage the creative development process - in-house and external agency partners, participate in production, and manage creative approvals
- Conduct thorough and timely evaluation of marketing programs, advertising and promotions. Interpret and assess through key metrics and KPIs (supported by Manager, Consumer Insight and external research partners), determining results and implications for future
Senior Manager Retail Marketing
12/2007
-
03/2010
Dallas, TX
- Contribute to the development of annual marketing plans
- Stay informed and educated on competitive landscape, consumer insights, and business results.
- Provide coaching and continuously develop direct reports
- Strategic vision and the ability to translate it into actionable plans
- An understanding of the wireless and residential services competitive landscape and the retail space
- Strong analytical and problem solving skills; fact-based decision maker
- Effective communication skills, with ability to influence and socialize plans with executive and cross-functional audiences
- Previous managerial experience is an asset
Education
University of Phoenix - Greenbelt Learning Center
2003 - 2007
Bachelor's Degree in Business
Professional Skills
- Superior project management and organizational skills with the ability to prioritize, deliver on deadline and demonstrate strong attention-to-detail
- Strong organizational skills, highly efficient, effectively manage resources and prioritize tasks
- Strong agency management skills and strong inter-departmental collaboration abilities
- Excellent organizational skills and deadline management
- Strong English language written and verbal communication skills
- Strong computer skills – Excel and PowerPoint
- Outstanding verbal communication and presentation skills
How to write Manager Retail Marketing Resume
Manager Retail Marketing role is responsible for powerpoint, wireless, retail, finance, training, procurement, telecommunications, reporting, design, research.
To write great resume for manager retail marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Retail Marketing Resume
The section contact information is important in your manager retail marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Retail Marketing Resume
The section work experience is an essential part of your manager retail marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager retail marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager retail marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Retail Marketing resume experience can include:
- Has 5-7 years experience in Entertainment or packaged goods company
- Has Retail, Trade Marketing, or Sales experience with creative ability to develop promotions
- BS/BA in Marketing or Management or equivalent work experience required
- Has strong analytical background with ability to present findings to large groups of people
- Deep understanding of the impact of different advertising tactics and its impact on retail store traffic and sales initiatives
- Maintain alignment and coordinate outlet marketing initiatives with mainline and e-commerce marketing where applicable
Education on a Manager Retail Marketing Resume
Make sure to make education a priority on your manager retail marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager retail marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Retail Marketing Resume
When listing skills on your manager retail marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager retail marketing skills:
- Manage multiple projects at one time and to prioritize and organize effectively
- Proven experience in the digital marketing arena, including social media, mobile marketing and local website content and differentiation
- Computer skills in Windows environment
- Partner effectively across both internal and external teams in the development of strategic programs
- Link strategies to financial plans and effectively manage budgets
- Develop strong working relationships with management and external resources. Strong knowledge of cross team collaboration
List of Typical Experience For a Manager Retail Marketing Resume
1
Experience For Senior Manager, Retail Marketing Resume
- High level of project management, budget management and scheduling skills
- Strong experience with PowerPoint, Excel, etc. Photoshop/Illustrator, if possible
- Strong analytical/strategic thinking
- Experience in retail category, customer engagement, signage, display, and merchandising,
- Proven track record in a similar role (i.e. retail merchandising)
- Working knowledge of various forms of media (TV, Radio, Print, OOH, and Digital) and targeted marketing (CRM)
2
Experience For Manager, Retail Marketing Resume
- Collaborate between the VM planning and Retail Marketing Omni Channel team to
- Champion the various channel specific needs and strive to ensure marketing programs serve to connect, engage and inspire Owners/Managers, Stylists and clients
- Manage all marketing support for
- Work in collaboration with Manager to support marketing for
- Thoughtfully provide strategic and creative feedback to ensure projects are delivering on business objective
- Assume additional responsibility/projects during peak periods in the business as needed (i.e. special holiday operational signage)
- Support the Retail Sales team with marketing strategies, presentation materials and seamless execution of programs
- Knowledge of retail sales channels including "Big Box", or related category where live customer interaction and engagement are critical to sales
3
Experience For Associate Manager, Retail Marketing Resume
- Extensive understanding of local retail business, retail implementation and retail
- Knowledge of printing and ability to map out complex print strategy
- Broad understanding, and passion for the sports-fashion/entertainment industry
- Manage the development of quarterly brand and promotional campaigns, from concept to execution
- Review the financial impact of events against company goals and strategize needed changes to meet or exceed objectives
- Responsible for building and driving the marketing strategy, and ensuring it’s executed all the way through the tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness
- Execute all levels of marketing support (i.e. online banners, social media promotions, GWP’s) by working hand-in-hand with internal/external partners and shared coordinator
4
Experience For Senior Manager Retail Marketing Resume
- Market Retail DCC vs Plan
- Develop and manage Go to Market timelines
- Brand adidas: BU, Brand Management, CTC Omnin channel, Brand Design, Own Retail, markets
- Establish and manage mall center relationships and foster on-going communication with marketing contacts in order to identify and participate in relevant promotional opportunities, which drive awareness, traffic and sell-through at Levi’s retail locations
- Develop traffic driving initiatives that leverage communication channels like digital, social media, traditional media, events, etc
- Coordinate and manage work-streams and partnerships with various 3rd party vendors—media agency, creative agencies, outlet mall landlords
- Collaborate with Director Retail Marketing, Global Marketing, Social/Digital Marketing and Field Sales team to plan and calendarize launch and marketing program support for Specialty/Multi and Bb.Network Salon channels
- Old Navy's real estate activity pipeline, including new store openings, remodels, relocations, and closures. Associate to drive execution of Old Navy's real estate campaign across both in-store and external customer engagement vehicles
- Old Navy's operational signage program and other non-promotional, evergreen signage projects as needed
5
Experience For Manager, Retail Marketing Bumble & Bumble Resume
- Old Navy's Real Estate, Operations, and Store Design teams
- Old Navy in-store cross channel experiences (e.g. order in stores, buy online pick up in stores, email acquisition signage, etc). Help drive these programs and bring them to life in a bolder way
- Develop inspirational creative briefs that deliver on the overall strategy
- Develop strong partnerships with cross-functional partners (Operations, Store Design, Creative, Print Production, Project Management and Oldnavy.com partners) to ensure alignment of marketing messages and flawless in-store execution
- Stay abreast of changes/shifts in the business in order to react quickly to print and in-store collateral deadlines
- Coordinate timelines and due dates for all projects and provide cross-functional updates as appropriate
- Write detailed and informative store communication documents to ensure store associates are clear on the intent and strategy for collateral
6
Experience For Senior Manager Retail Marketing Assets to Stores Resume
- Partner with key stakeholders such as Franchise Planning, Retail Development, and Nickelodeon Creative Resources to guide the development of marketing campaign presentations for both short and long term plans
- Brief internal and external creative agencies on both strategic and tactical marketing elements, while managing creative timelines, providing feedback and submitting for approvals
- Support development of marketing assets (i.e. online banners, social media promotions, GWP’s) by working hand-in-hand with internal/external partners
- Development of the annual marketing plan for the property based upon the center’s strategic goals
- Support in the development and execution of events for retail that drive traffic to stores and increase awareness of Nickelodeon consumer products
- Support in the development of media and ancillary requests for his/her key account
7
Experience For Manager Retail Marketing DTC Resume
- Collaborate with the assigned business unit (BU) to ensure that the campaign marketing tools are ‘fit for purpose’ & delivered “On time in Full” for Own Retail
- Ensure a consistent brand appearance across Top Tier/Flagship retail and ensure it meets the standards and direction of the adidas brand
- Develop and drive strategies to promote and support key products at Top Tier/Flagship stores and work closely with digital, retail development and retail training to ensure successful implementation
- Budget and team responsibility
- Support seasonal brand concepts for own retail and wholesale with internal and external parties (including briefing, creation, development and sell-in to markets counterparts)
- Develop and create global retail marketing toolkits (including window concepts, in-store concepts and retail activations) based on the retail marketing calendar and retail channel needs
8
Experience For Manager, Retail Marketing, The Source Resume
- Develop ways to increase global consistency for retail marketing materials across all consumer-facing distribution channels (own retail, wholesale and e-commerce)
- Work closely with wider adidas Originals Brand Communications team (Brand Comms; PR; Social; Digital Marketing) and external retail channel agencies to ensure integrated and holistic communications approach
- Work within and interact with a multi-functional organization, including BU CtC and Brand Management (including the Horizontal CtC VM, ISC and Omni-Channel Calendar Planning teams)
- Experience with High End/Luxury Specialty Stores (i.e., Neiman Marcus, Barney’s, Saks, Nordstrom)
- Experience in a consumer brand
- Position is based at Old Navy headquarters in San Francisco, CA (Mission Bay)
9
Experience For Reef Senior Manager Retail Marketing Resume
- Has gained respect of peers, subordinates and supervisors
- Be flexible, adaptable and embrace change
- Manage creative agencies, on time and on budget
- Knowledge of cable and telecommunications products and services (e.g., Cable/High Speed Internet/Telephone, wireless/mobile)
- Exceptional written and verbal communication abilities with the ability to clearly articulate ideas and feedback in a constructive way
- Previous experience in retail, brand, sponsorships and/or product marketing that includes demonstrated results in developing strategies and programs to drive retail sales
10
Experience For Associate Manager Retail Marketing Resume
- Use personal computer and software applications (Word, Excel., PowerPoint)
- Knowledge of and passion for trends
- Successfully launch new retail solutions and ensure optimal sales enablement for existing portfolio to achieve retail revenue, profitability and portfolio mix goals
- Develop digital customer engagement programs that enhance our online presence and brand perception, and that drive customer acquisition, retention and expansion
- Successfully lead the region through multiple business and solution rebranding efforts to establish strong market recognition and perception for Johnson Controls, our Retail business, and our premier Sensormatic, ShopperTrak and TrueVUE brands
List of Typical Skills For a Manager Retail Marketing Resume
1
Skills For Senior Manager, Retail Marketing Resume
- Strong understanding of user experience planning, digital design methodology, and campaign testing and reporting
- Maximize Retail marketing program effectiveness and productivity via analytics, developing and managing to established metrics and KPIs
- Experience in marketing, licensing, entertainment and/or retail
- Regional Marketing experience working at a global company across multiple brands
- Experience working in luxury retail, hospitality or advertising environments
- In retail, marketing, advertising or comparable business experience
2
Skills For Manager, Retail Marketing Resume
- Direct experience retail marketing program planning and execution
- Experience in CPG environment, ideally within Sales or Retail Marketing
- Marketing experience; preferably but not limited to the food industry
- Build strong partnerships with immediate team as well as cross-functional partners
- Define yearly Marketing team priorities based on market Retail targets and current market Retail performance and provide team with targets and projects
3
Skills For Associate Manager, Retail Marketing Resume
- Walking the mall and parking lot
- Understanding of retailing and eCommerce best practices
- Input the knowledge & feedback of markets during the global Retail marketing planning process & be the expert on their needs & expectations
- Leverage, tailor and execute overarching Retail messaging framework, business branding and proof points to ensure one-voice communications globally
- Contribute to all phases of marketing program development including ideation, planning and execution to drive consumer product sales at retail
4
Skills For Senior Manager Retail Marketing Resume
- Development of all stages of print production processes including, prototyping and production-ready specification to retail execution
- Support the Senior Manager, US Retail Marketing, in the development of retail visual presentation elements in accordance to the US Retail Marketing Calendars
- Own the relationship between Global Omni Channel Marketing and market’s Retail marketing teams via regular meetings, calls, market visits & workshops
- Strategic briefing/onboarding new markets on brand part of Flagship project
- Participate in the development of the marketing calendar for all brand and retail marketing concepts globally
- Ensure proper use of internal and external resources during the of retail marketing materials and toolkits
5
Skills For Manager, Retail Marketing Bumble & Bumble Resume
- Communicate with the channel leads in key markets where required countries to assess their ongoing retail marketing needs
- Background in launching digital marketing campaigns on web and mobile platforms
- Basic understanding of website architecture, SEO, web analytics, key digital metrics and reporting
- Deep knowledge of retailing, eCommerce and digital best practices with a passion around emerging technologies
- Manage or collaborate with internal and external multi-disciplinary groups: product marketing, advertising, PR, digital, retail etc
- Take project through completion with proofing/editing, and detailed store communications
6
Skills For Senior Manager Retail Marketing Assets to Stores Resume
- Work quickly under pressure and are comfortable working with ambiguity
- Solution-oriented approach to challenges and ability to dig in and find the answer with little direction Ability to see the “big picture” while remaining detailed-oriented
- Evaluate & approve all market’s Retail Marketing calendars, campaigns, tools & activation requests
- Ensure all retail marketing toolkits are aligned with brand direction and delivered to markets on time and in-line with given budget
- Ensure that all marketing information is communicated internally to relevant parties and to the markets through the regional structure
- Global retail marketing toolkit creation
- Approval of local retail marketing toolkit adaptations
7
Skills For Manager Retail Marketing DTC Resume
- Implementation of retail marketing category strategy
- Recognized as an innovative, leading-edge thinker and thought leader
- Finger on the pulse - knowledge/interest in trends impacting the industry
- Knowledge of retail sales channels including big box, or related category where live customer interaction and engagement are critical to sales
- Manage all phases of a large project from beginning to end with significant autonomy
- Cross functional team leader who can rally the troops
- Effectively communicate detailed information (especially written communication) across teams Self-initiative and ability to work independently to drive for results
- Excellent project management skills- ability to juggle small and large projects across multiple seasons Team player with strong interpersonal skills, able to work with cross-functional teams
- Have the ability to negotiate when needed
8
Skills For Manager, Retail Marketing, The Source Resume
- Lead the design and development process for all US retail visual communication elements
- Contribute to the creation of US visual merchandising guidelines and specifications for all store themes and promotions from development to production-ready assets
- Implement the store theme and/or promotional graphics in conjunction with product placement
- In conjunction with CTC teams provide the business units’ content for a style toolbox on a commercial / seasonal basis
- In conjunction with wholesale and CTC teams provide the business units’ content for a style toolbox on a seasonal basis
- Be the single point of contact for market’s Own Retail Marketing teams within the Global Omni Channel marketing team for all long term, seasonal & ad hoc Retail Marketing requirements
9
Skills For Reef Senior Manager Retail Marketing Resume
- Ensure flawless implementation of Global Marketing campaigns & initiatives in market by collaborating with market’s Retail Marketing lead to achieve consistent & excellent brand representation
- Drive cross functional collaboration across various BU, CtC & Selling functions to ensure that market’s Retail marketing needs are met on time and in full
- Support the Senior Manager in driving the relationship between Global CtC Retail marketing and assigned market’s Retail marketing teams via regular meetings, calls & workshops
- Drive the assigned market’s Retail Marketing calendar planning process & fulfill campaigns, tools & activation requests by aligning with relevant stake holders
- Develop brand extension and activation ideas to drive brand awareness, brand ‘heat’ and sales
10
Skills For Associate Manager Retail Marketing Resume
- Sign installation, as needed
- Manage all Top Tier /Flagship related projects within the wider Brand Communications team
- Align with global cross functional flagship project team and the local market reps on strategic projects
- Work together with brand communications and CTC to extend all global campaigns to Top Tier/Flagship stores
- Manage new store concept developments from Brand Communications/Retail angle (e.g. flagship 2.0)
List of Typical Responsibilities For a Manager Retail Marketing Resume
1
Responsibilities For Senior Manager, Retail Marketing Resume
- Industry experience in consumer technology or related industries
- National brand experience, either in-house or agency work for major brands
- Support channel marketing initiatives via business partners and e-commerce
- Establish credibility with internal and external stakeholders, including solution GMs and regional business and sales leaders
- Event set-up/tear down
Related to Manager Retail Marketing Resume Samples
Director, Retail Marketing Resume Sample
Work Experience
• Reports to VP of Global Marketing, Brand Management andOperations
• Develop innovative account specific retail strategies for New Release, TV, Catalog and direct-to-video product
• Lead Athleta’s overall retail marketing vision and strategy to drive consistent, strong busines...
Professional Skills
• Strong thought leadership in creating adve...
• Design strategy, drive the development, an...
• Detail oriented with strong project manage...
Retail District Manager Resume Sample
Work Experience
• To manage and maximize business strategies for district specific store locations in the Pacific Northwest
• Network/recruit/interview/select management level candidates; work w/temp agency to identify sales associates
• Appraise & recognize associate performance by delive...
Professional Skills
• Communicates effectively by providing clea...
• Has strong influencing skills and ability ...
• Strong time management, organizational, an...
Retail Marketing Manager Resume Sample
Work Experience
• Contribute to store profitability and increase store traffic by developing and executing retail marketing plans and key marketing eventsat the store level, allocating and partnering with key resources including outside vendors, contractors, celebrities, volunteer agencies and in-store Outfitters
• ...
Professional Skills
• Excellent written and verbal communication...
• Creative mind with excellent communication...
• Previous experience working with project m...
Senior Retail Resume Sample
Work Experience
• Follow regional strategy to develop Retail thematic campaign idea and consumer experience flow
• Work with agency and regional creative team, PDC to develop assets
• Manage PO, shopping cart, code creation, IMW bulletin and collaterals process
• Validat...
Professional Skills
• Also required is excellent presentation ca...
• Strong executional skills - with ability t...
• Proven experience in building strong worki...
Assistant Retail Resume Sample
Work Experience
• Experience in an Administrative Assistant role
• Step outside of your comfort zone and area of knowledge to learn new things
• Excellent oral and written communication skills; analytical and problem-solving skills including idea generation and problem resolution
•...
Professional Skills
• Previous experience of working in a busy o...
• Excellent follow-up, organizational skills...
• Strong Microsoft Office Suite application ...
Boutique Resume Sample
Work Experience
• Consult and communicate staff issues to Human Resources (i.e. Worker’s Compensation, potential leaves of absence, poor performance, employee relations issues)
• Represents francesca’s® core values, emphasizing a positive work environment that is fun and unique
• Drives busine...
Professional Skills
• Use their on-trend style to promote themse...
• Has a strong understanding of current and ...
• Skilled at diagnosing client spend and ide...